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Talent mobility in the protectionist age Serviced apartment trends

JANUARYFEBRUARY 2017

ANNUAL MOBILITY AND SERVICED RESIDENCE GUIDE 2017


MOBILITY AND SERVICED RESIDENCES

CONTENTS

JANUARY FEBRUARY 2017

Welcome to HRM Asia’s Annual Mobility and Serviced Residence Guide for 2017, your one-stop guide for the latest happenings and trends in the talent mobility and serviced residences’ scene. It is an open secret that both Brexit and President Trump’s victory at the US Presidential Election were based on strong ideals of protectionism: the notion of governments protecting local businesses and jobs from international competition. In our exclusive cover feature, HRM Asia investigates if and how a new wave of protectionism might curtail global talent mobility with both businesses seeking to expand their footprint as well as employees looking to work abroad affected. Our second feature offers a comprehensive and frank exchange about the hopes and fears of the serviced apartment industry for 2017. We sit down for a chat with seasoned operator Choe Peng Sum, CEO of Frasers Hospitality, who candidly shares how global events could shape the serviced industry sector over the next 12 months.

FEATURES 2 The wind of change? Two seismic events that rocked 2016 are threatening to change the face of talent mobility across countries and continents. HRM Asia investigates how Brexit and the US Presidential Election will impact HR and the free movement of skilled talent across borders in 2017.

8 Keeping up with the times Talent mobility is set to be a key business issue in the aftermath of global developments last year. The serviced apartment sector, in particular, will be closely monitoring proceedings in 2017. Choe Peng Sum, CEO of Frasers Hospitality, shares his thoughts on how the year could pan out.

PARTNER PROFILES This specialist HR Sector guide was brought to you with the support of the following partners:

6 Fraser Suites 11 Park Avenue Hotels & Suites

PUBLISHED BY

12 The Club by Capella HRM Asia Pte Ltd 60 Albert Street, #16-08 OG Albert Complex Singapore 189969 Tel: +65 6423 4631 Fax: +65 6423-4632 Email: info@hrmasia.com.sg

14 Wilby Residences MCI (P) 110/07/2016 ISSN 0219-6883

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FEATURE

TALENT MOBILITY

THE WIND OF

CHANGE?

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TALENT MOBILITY FEATURE

Two seismic events that rocked 2016 are threatening to change the face of talent mobility across countries and continents. HRM Asia investigates how Brexit and the US Presidential Election will impact HR and the free movement of skilled talent across borders in 2017 Sham Majid sham@hrmasia.com.sg

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t is fair to surmise that 2016 was a year characterised by two major global events. On June 24, a referendum to decide whether the UK should stay or depart from the European Union (EU) saw citizens vote in favour of the latter, a stunning phenomenon dubbed as “Brexit”. Five months later, on November 9, Donald Trump, a billionaire tycoon who had never held any prior political office, stunned favourite Hillary Clinton in the US Presidential Election to become the superpower’s 45th leader. A familiar theme underpinned both Brexit and President Trump’s election win. Protectionism – the idea that governments should protect local businesses from international competition – was a central campaigning plank for the UK Independence Party which endorsed the UK’s defection from the EU. One key reason attributed to the successful Brexit vote was that UK citizens were frustrated with migrants who had been accused of taking their jobs. Meanwhile, President Trump promised to ensure that jobs were offered to American workers first, and said his administration would do all it could to ensure further jobs were not moved abroad. This protectionist nature has also been epitomised in the international trade arena, with President Trump (who took office on January 20) promising to dump the Trans-Pacific Partnership, a 12-country trade deal that had been agreed to but not yet ratified among the US, Japan, Malaysia, Vietnam, Singapore, Brunei, Australia, New Zealand, Canada, Mexico, Chile, and Peru.

President Trump has labelled the Trans-Pacific Partnershipas “jobkilling”, and claims it would lead to US manufacturing jobs being displaced.

Mobility at stake Mobility and HR leaders in Singapore say talent mobility will be placed firmly in the spotlight this year. “Both Brexit and the US Presidential Election were won on campaigns characterised by protectionist manifestos; therefore mobility could be significantly impacted,” says Mario Ferraro, Global Mobility Practice Leader - Asia, Middle East, Africa and Turkey, of global consulting firm Mercer. Still, with the UK’s actual exit from EU at least two years away, and with any reforms in the US requiring approval from the Congress, Ferraro says it is far too early to predict what the impact will be, or how soon the effects will become tangible in Asia-Pacific. Ferraro expects some businesses to

move out of the UK, given the likely immigration restrictions. The UK can also expect fewer new businesses to launch over the next few years, while existing businesses that stay are likely to have reduced hiring plans. Conversely, trade restrictions in the US would have a positive short-term effect on the national economy there, with more organisations moving their operations (back) to the US in order to have the best possible access to that massive market. Mobility into and within the country is likely to increase as a result. “If the proposed UK and US reforms are implemented, it is also likely that immigration procedures will become more stringent, which may have a number of implications, including a more careful ‘needs assessment’ when planning international assignments, the need to evaluate alternative candidates, and possibly a higher incidence of shortterm assignments instead of long-term

“Both Brexit and the US Presidential Election were won on campaigns characterised by protectionist manifestos; therefore mobility could be significantly impacted.” Mario Ferraro, Global Mobility Practice Leader – Asia, Middle East, Africa and Turkey, Mercer JANUARY-FEBRUARY 2017 SUPPLEMENT

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TALENT MOBILITY

or permanent transfers,” says Ferraro. Cartus, a global company specialising in corporate relocation services, conducted its annual Global Mobility Policy and Practices survey at the end of 2016. The survey found that of the 174 global mobility managers who participated, 52% reported that over the past two years, their international assignment volume had been higher, and 35% said it had remained the same. “This indicates that the current picture for international assignments is positive,” says Kenneth Kwek, Senior Vice President and Managing Director, Cartus Asia-Pacific. The survey also showed that 63% of respondents cited visa and immigration regulations as a top challenge for their mobility programme, second only in importance to relocation cost control. “While it is not a result of ‘protectionist’ sentiments, visa and immigration regulations are becoming more complex and companies are needing to ensure rigorous compliance in this area. This includes understanding visa implications at the early candidate selection stage and allowing more time to secure necessary visas and work permits prior to a move,” says Kwek. Karunesh Prasad, a senior HR leader

who worked in India, Europe, and the US before setting up his own consulting company in Singapore, believes that after the “initial storm” has passed, countries will adopt “a balancing act” to focus on growing their national economies. “We must not forget that talent is not an isolated topic,” he says. “With talent comes increased gross domestic product, spending power, taxes and skills to keep the country running “Protectionist sentiments are good if they are applied with positive backup policies to grow talent, and invest in training and re-training, while growing the economy.” Prasad likens protectionism to a Rubik’s cube. “You cannot decide to fix only one side and assume that you are done,” he says. “Global forces are too strong and I only see talent mobility increasing with more moves.”

Skills conundrum Surveys conducted in the aftermath of Brexit have already shed light on the uncertainty engulfing multinational organisations when it comes this new landslide talent mobility. According to the Labour Market Outlook Autumn 2016 report by CIPD, many

Brexit scares off top-notch scientists The landmark Brexit vote that has set the UK up to leave the European Union is already making waves across the scientific community in particular. A survey of academics in the UK has revealed that some world-class scientists have been rejecting positions at universities in the UK since the June 2016 referendum. One in five were planning to depart from UK research posts, attributing the planned move the Brexit result. Mike Galsworthy, of Scientists for EU, which has been amassing reactions from its membership since the referendum, said of nearly 400 responses, there were 84 cases of people planning to leave UK research posts. This has sparked fears of a mass departure of top scientific talent that could derail the UK’s status as a global science hub. According to Galsworthy, chief reasons for the probable departure were due to a likely “surge in xenophobia, making foreigners feel unwelcome”, as well as the uncertainty of the science funding landscape.

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companies are pessimistic about the prospect of restrictions between the UK and Europe. More than four in ten (42%) firms say that this would have a negative impact on their operations, compared with just five percent that say it would have a positive impact. The report focused on access to appropriately skilled labour as one key driver of productivity growth for employers. On this front, the survey suggested Brexit could already be having negative consequences. Close to three in ten (28%) companies that employed migrant workers reported evidence that these talents were considering departing from the UK. In addition, more than a third of organisations that the same believe it will be tougher to hire EU-based migrants in the UK over the next 12 months as a result of the vote to leave, while 32% think Brexit will also make it harder to recruit non-EU migrants over the same period. The Planning for Brexit: Talent Implications report by Mercer found that 66% of organisations anticipated focusing on a “build” talent strategy – developing and promoting talent from within. Still, the majority of companies have not altered their existing mobility programmes yet. Only two percent of firms participating in the Mercer study reported that the UK referendum result had had a significant impact on their current mobility programmes with regard to assignments into and out of the UK. In addition, 13% of companies did not expect to witness a decrease in inbound assignee numbers to the UK over the next two years, while 57% said that it was too soon to truly tell. While Ferraro says Mercer is not witnessing a reduction in assignment opportunities directly attributable to Brexit or the US election at this stage, he cautions organisations to not make large-scale changes lightly. He says organisations that do reduce


TALENT MOBILITY FEATURE

opportunities for cross-border talent deployment may suffer over the long term, as they may be unable to deploy critical skills where and when they are required.  “The organisations most likely to feel a negative impact will be those that adopt a more tactical and less strategic approach to mobility, which means that they use mobility primarily to deploy skills where the work needs to be done, rather than leveraging mobility for knowledge transfer and the development of local talent,” he says.  On the other hand, Ferraro warns that a protectionist environment may also lead to some companies deciding to move their work to where talent is more freely available, instead of moving talent to where work needs to be done.

Direct impacts While Prasad is adamant that recent global developments will not thwart global talent mobility, he says if Brexit and the US election actually follow through with protectionist mindsets and policies, alternative hub locations for business will emerge. “Watch out for Ireland, Canada, and many more new destinations,” he says. Prasad lauds Singapore as an example of how countries should dovetail talent mobility alongside developing the skills of the local workforce. “I love the continued focus, balance, and actions on talent by the Singapore government. An ageing population and talent gaps have been beautifully addressed with multiple interventions and the government continues to regulate influx in a very balanced and smart manner,” he says. Leveraging on technology is another platform for growing talent across borders, even if immigration rules tighten. “Most large multinationals use virtual teams with global roles based out of different geographies and with opportunities to participate in global projects,” says Prasad. While governments may attempt to

hinder talent mobility, Prasad says the realities of global business will eventually outweigh these additional regulations. “In one of my roles, I worked as HR Director for General Electric’s Oil and Gas business and I realised that the industry has probably one of the most mobile workforces of all industries. Project by project, teams are formed and after completion, the team moves on to the next one, most likely on another continent,” he says. According to Prasad, adopting a protectionist mindset will be detrimental only to countries, and not to individual companies. “Stopping this trend has a direct impact on a country’s GDP and the economy. Imagine what will happen to Silicon Valley start-ups without foreign talent, and what it will do to the economy of the US as a result,” he adds.

HR’s need to evolve While Ferraro says it is crucial for HR departments to constantly re-align their talent strategies in line with changes in the structure, operating model and strategic direction of their organisations, global events may ultimately require businesses to re-think their plans.

“Therefore the changes required in the HR function will need to be businessdriven,” he says. According to Kwek, while it is unlikely that HR will have to completely rethink their plans, it is already becoming increasingly important for departments to exercise flexibility in their mobility programmes. Prasad says the role of HR in many businesses has now evolved to that of building local talent, while simultaneously building organisational capability around virtual teams, and fostering collaboration, digitisation and a culture of accountability instead of a manager-and-task- driven culture. “As HR professionals, we also have the responsibility of working with the government and influencing them to make the right decisions,” he says. In addition, Prasad echoes his belief that the next big wave of talent is coming via the “gig” and freelance culture now emerging in the US. This will create more opportunities without political boundaries, he says. “A few of the norms may change in this game, but talent mobility is here to stay.”

Indian companies thwarted by H-1B threat US President Donald Trump’s pledge to generate jobs for Americans is poised to come at the expense of a specific work visa, known as H-1B. H-1B visas permit skilled foreign workers to work full-time in the US for up to six years. While campaigning during the then US elections, President Trump said he would “end forever” the use of the H-1B, declaring it a “cheap labour programme”. In its place, he planned to institute an “absolute requirement” to hire American workers first for every visa and immigration programme. According to a report by the US Citizenship and Immigration Services, Indians have been largest recipients’ of H-1B visas. Pravin Rao, chief operating officer of Infosys (the second-largest IT firm based in India), says many global organisations will be rethinking their strategies. Companies may “have to accelerate hiring of locals” in the US, and “start recruiting fresh graduates from universities there.” This will, in the process, decrease the intake of engineering talent from India.

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PROFILE

FRASERS HOSPITALITY PTE LTD

Experience the Fraser Difference

Fraser Place Robertson Walk, Singapore

F

rasers Hospitality Group is the hospitality arm of Frasers Centrepoint Limited that owns and operates properties under Frasers

FRASERS HOSPITALITY PTE LTD 491B River Valley Road, #14-04 Valley Point Singapore 248373 Central Reservations (Singapore) +65 6270 0800 or Singapore Toll-free: 1800-FRASERS (372 7377) Fax: +65 6415 0519 Email: reservations.singapore @

frasershospitality.com www.frasershospitality.com

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Hospitality and asset manages third-party properties under Frasers Hospitality Trust. Since its inception in 1998, Frasers Hospitality has grown from an initial 412 residences in Singapore to 140 properties, over 80 key gateway cities and more than 23,400 keys worldwide across Europe, Middle East, Africa, North Asia, Southeast Asia and Australia. Frasers Hospitality operates serviced, hotel residences and boutique lifestyle hotels across five brands that cater to different market segments: • Fraser Suites, Fraser Place

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and Fraser Residence; Gold-Standard serviced residences caters to the extended stay needs of business executives. • Modena by Fraser; modern lifestyle serviced residences designed for “road warrior” business travellers who are constantly on the go. • Capri by Fraser; a designled and high-tech hotel residence for the “alwayson” lifestyle needs of Millennial travellers. • Malmaison; a collection of boutique stylish hotels in iconic buildings and individually-designed guest rooms with flair and

Fraser Suites Singapore

imagination for travellers who dare to be different. • Hotel du Vin; a collection of classic and elegant hotels with trademark bistros that cater to travellers looking to experience a quintessentially British hospitality. A globally awarded leading hospitality group, Frasers Hospitality aims to anticipate and exceeds customers’ evolving expectations through continuous innovation and intuitive service to deliver memorable experiences. It is on track to achieve 30,000 keys by 2019.


2016


FEATURE

SECTOR TRENDS: SERVICED APARTMENTS

KEEPING UP WITH THE TIMES

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SECTOR TRENDS: SERVICED APARTMENTS FEATURE

Do these trends vary globally and regionally? If so, how should the serviced apartment sector cater to them?

Talent mobility is set to be a key business issue in the aftermath of global developments last year. The serviced apartment sector, in particular, will be closely monitoring proceedings in 2017. Choe Peng Sum, CEO of Frasers Hospitality, shares his thoughts on how the year could pan out Sham Majid

sham@hrmasia.com.sg

What were the highs and lows of the serviced apartment sector in 2016? Globally, we have witnessed an increase in tourism through the rise of the millennial traveller, and this had a significant impact on the serviced apartment sector in 2016. Moreover, there is no denying that as a rapidly growing sector, the sharing economy took centre-stage in 2016, with its tremendous growth projections. It caused companies to rethink their entire distribution strategies and hotels are now looking to merge with distribution channels to improve their online distribution. The entire consumer landscape of instant gratification and technology advancements, as reflected in the growth of brands like Uber and Airbnb, has kept us on our toes. It has pushed us to enhance our guests’ experience, be more efficient in responding to guests’ feedback, and is a good reminder that our customers are at the centre of everything we do. The serviced apartment sector was also affected by short-term market jitters and uncertainty in 2016, following the Brexit vote and Donald Trump’s victory in the US Presidential Election.

What are some hot trends in 2017? Hospitality players have been leveraging technological innovations to meet the evolving needs of travellers in the digital age, and we expect further integration of technology into the customer travel experience in 2017. We believe that digital transformation on the operations front involves both front-end and backend developments in order to create a seamless online-to-offline experience for our guests. Recently, we’ve also observed an increased demand for sustainable accommodation options in the serviced apartment sector.

Digitalisation is a global trend that cuts across all regions in the serviced apartment sector. To create a seamless online-to-offline experience for our all our guests, we have upgraded frontend and back-end operations across all our properties. We also leverage digital platforms such as TrustYou, Tripadvisor and social media channels to monitor and respond to customer feedback efficiently and effectively. Ultimately, digitalisation is a good reminder that customers are at the centre of everything we do, and we will continue to explore opportunities to enhance our product offerings and stay ahead of the curve. We recognise that there may be regional variations in demand for environmentally sustainable offerings and designer collaborations, which is why we have launched various pilots before expanding these options to other regions. Our business decisions are also guided by in-depth market research to assess the viability of our product offerings before their implementation.

Has the push towards protectionist policies in some countries affected the serviced apartment sector in this region? Global events such as Brexit and Donald Trump’s victory in the US Presidential Election have created uncertainty in the macroeconomic climate. It is still too early to gauge the impact of these events on talent mobility at this point in time, and there is a lack of clarity with regards to corporations’ ability to move talent globally to address the shifts in business dynamics. However, we remain optimistic about the resilience and growth prospects of the serviced apartment sector in the long run, and our confidence is bolstered

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SECTOR TRENDS: SERVICED APARTMENTS

by steady occupancies of over 80% on average in Europe. Ultimately, we always ensure that we enter a market with a long term view, and this has helped to mitigate the impact of near-term market jitters and uncertainty on our expansion strategy.

What should the serviced apartment sector be most wary of in 2017? In a nut shell, we believe the increasing trends will certainly shape the serviced apartments industry in the year ahead. Undeniably, it is also essential to note that the influence of social media will have a large impact and is a powerful marketing tool in this digital age.

What will employees on international assignments be looking for from their accommodation providers in 2017?

What are some new and specific offerings rolled out by Frasers in 2017 for employees on assignments?

Employees on assignment continue to demand for serviced residences that are centrally located to minimise the amount of time spent commuting to work, and the central location of our existing properties, as well as those in the pipeline, remain a great advantage to business executives. We also understand that there is a greater emphasis on lifestyle and wellness, be it on work or leisure. In addition, we have also observed that environmental sustainability is a key concern among business travellers today.

At Frasers Hospitality, we believe in constantly anticipating and exceeding our guests’ evolving expectations through constant innovation. The recent extension of our service offerings to add the Malmaison and Hotel du Vin lifestyle boutique hotels to our portfolio, widens our offerings to meet the needs of today’s affluent travellers, who seek memorable experiences in their choice of accommodation. Most recently, Frasers Hospitality has also partnered with Mercedes-Benz to launch an exclusive collaboration;

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Mercedes-Benz Living @ Fraser apartments. In this completely new accommodation concept, the urban-inspired and unique terrace suites at Mercedes-Benz Living @ Fraser at Capri by Fraser, Changi City / Singapore features key distinctive design elements of the Mercedes-Benz S class. This includes an acoustical experience of the Burmester Sound System and the ‘Black Magic Wall’, which features an integrated smart TV in each of the suites. A custom-designed chandelier made of Swarovski crystals (also found in the actual headlights of the Mercedes-Benz S-Class coupe) is also highlighted in the room.


PARK AVENUE HOTELS & SUITES PROFILE

Small things matter at Park Avenue D

esigned with the comfort of business travellers to Asia in mind, Park Avenue Hotels & Suites are located in key business districts, close to bustling shopping zones in the central, western and eastern parts of Singapore. Centred on the philosophy that small gestures make a big difference, Park Avenue staff strive to be thoughtful and attentive to the guests’ needs. At Park Avenue, we focus on the one real thing that makes a difference: How do the guests feel when they stay there? When you’re miles away from home, we know how much you desire a balanced lifestyle. This is why every Park Avenue property is built around this promise of being your kind of space - where you enjoy a holistic lifestyle that balances work, life and play. And because of this, all our properties are sited close to entertainment and business hubs. Offering quality service and understanding the needs of our guests is our priority. The number of accolades received, such as the Certificate of Excellence 2015 by TripAdvisor, World Luxury Hotel Awards 2015 & 2014, Singapore Prestige Brand Award and Excellent Service Award, reflect our commitment to the hospitality industry. With these achievements, Park Avenue strives to make its mark with its strong vision for growth

Executive Deluxe — Park Avenue Changi and service offerings.

Park Avenue Rochester Park Avenue Rochester showcases 311 chic business hotel rooms and suites for discerning travellers. Surrounded by the lush greenery of Rochester Park, the hotel is close to MRT stations and minutes away from business districts like one-north and International Business Park. To enhance its service offerings and competitive edge, Park Avenue Rochester undertakes a pilot project to utilise robots in its operations, such as transporting linen and bottled water for room service as well as delivering luggage and food to guestrooms.

Park Avenue Changi Park Avenue Changi offers comfortable living spaces in

the heart of Changi central. Located near Expo MRT station, the 251 contemporary business hotel rooms and suites, modern furnished gym and relaxing pool keep guests pampered and occupied.

Park Avenue Clemenceau Park Avenue Clemenceau is situated in one of Singapore’s most enviable spots, next to the riverside with a wide range of dining and entertainment options. It is also a short distance to the Central Business District. Guests will enjoy a colourful stay at one of the 150 serviced suites where every day brings new surprises in the most delightful ways.

Park Avenue Robertson Park Avenue Robertson features a variety of 31 serviced apartments and five townhouses. Well-appreciated

Executive Premier — Park Avenue Rochester for its spaciousness and tropical charm, Park Avenue Robertson has also preserved cherished yesteryear elements like a pre-war shop house façade while offering a myriad of modern amenities.

For more information, Park Avenue Hotels & Suites Sales Office: 2 Changi Business Park Avenue 1 Singapore 486015 Email: parkavenue@uel.sg Web: www.parkavenueintl.com Central Reservation Hotline: 6830 8360 Central Reservation email: pareservations@uel.sg

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PROFILE

THE CLUB RESIDENCES BY CAPELLA SINGAPORE

Relocate in ultimate luxury and comfort T

he Club Residences by Capella Singapore redefines luxury living at its finest. As part of an awardwinning Capella Hotel Group, The Club Residences is dedicated to providing unrivalled and impeccable service to its residents. As a comfortable home away from home, the ultra-luxury residence exudes an elegant and contemporary look as designed by renowned architect Sir Norman Foster. Be it a short-stay guest or a long-term resident, every visitor will have exclusive access to the preferential service of the private Club Concierge. Available round-the-clock, the Club Executives see no request as too big or too small. They are well-trained in their field and take pride in ensuring that each guest enjoys a truly unique and memorable stay with them. One can look forward to retreating to its quiet haven after a hard day’s work when they reside

The Club Residences by Capella Singapore 1 The Knolls Sentosa Island Singapore 098297 Tel: +65 6591 5071 Email: theclub.singapore@capellahotels.com Web: www.theclubcapellasingapore.com

with The Club Residences. Strategically located in Singapore’s premier entertainment destination Sentosa Island, the resortstyle lodging is nestled within the abundance of natural forestry – a landscape uncommonly seen in Singapore – as well as being a mere stone’s throw away from the city’s biggest financial and business districts. The Club Residences offers an impressive suite of 81 accommodation options, each having panoramic views of the South China Sea or the lush summer gardens. Whether one is looking for an intimate accommodation from its 72 exquisite suites and penthouses, or a lavish sanctuary from its spacious nine manors with private

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pools – of which the largest unit has a 5,640 square feet span – this resort-style living is designed with everyone in mind. Complete with the facilities and service of a luxury hotel, The Club Residences also features a 24-hour fitness centre and in-room dining, daily breakfast at its Clubhouse during the weekdays, a relaxing outdoor pool, as well as within walking

distance to Auriga spa, a sixtime Forbes Five-Star spa. Residents can also expect professional housekeeping service, high security, as well as hourly babysitting service upon request. Other island facilities that are close in proximity include Marina at Keppel Bay and One Degree ONE°15 Marina Club, Universal Studios Singapore, KidZania, Sentosa Golf Club as well as the famed Sentosa beaches.


Business Traveller FINE BALANCE BETWEEN WORK AND PLEASURE

Marrying contemporary finishing with the prestigious Capella experience, The Club Residences delivers a comfortable home away from home. Travel for work fuss-free with exclusive access to the private Club Concierge available for your every request. Located just moments away from major business hubs, the resort-style lodging also offers a wide range of amenities and services to fulfil your daily, recreational and business needs. To arrange for a private preview of your exquisite long stay experience, please contact our Club Sales Managers at +65 6591 5071 / theclub.singapore@capellahotels.com

The Club Residences by Capella Singapore 1 The Knolls Sentosa Island Singapore 098297 theclubcapellasingapore.com


PROFILE

WILBY RESIDENCES

Wilby Residences.

The city’s best kept secret interiors and convenience at your doorstep, experience this luxury living at your urban home in the city.

Wilby Bukit Timah

Wilby Residences Designed for your comfort, Wilby Residences offer a span of 318 serviced apartment units in Singapore. Wilby Estate International boasts of well-founded experience in serviced apartment management for 35 years and counting. In line with our core value to provide luxuriant stay experience, Wilby Residences became the first serviced residence in Singapore to offer PURE Certified allergyfriendly apartments. Our properties are ideally situated in two prime locations to meet any business needs, holidays, short or long- term

accommodation in Singapore. Both offer comfortable living spaces and efficient work environments for work, life and play. With a team of dedicated and experienced service professionals, guests can naturally be assured of exceptional support throughout their stay.

Wilby Central This 20-storey building offers stylishly designed studio and two-bedroom apartments

furnished with modern amenities and furnishings surrounded by entertainment venues, shopping malls and cultural centres. As part of the continuing efforts to promote a quality living environment for guests, Wilby Central is fully equipped with Plasmacluster Ion Generators from Sharp that break down unpleasant odours and eliminate allergens to create an oasis of well-being. With vibrant

Embrace laid-back comfort tucked among the greeneries in Wilby Bukit Timah. Blessed with lush sceneries and generous spaces, it’s the perfect home for expatriates and their family members. Situated along Wilby Road in the upmarket residential area of Singapore along with quick access to the city, getting to work, grocery-shopping or dining out is a breeze. Take a stroll to Turf City where you will find a delectable range of restaurants and supermarkets or hop onto our shuttle bus traveling through Holland Village and the city centre for an array of café and bars. Away from the hustle and bustle, immerse in the tranquil of your home at Wilby Bukit Timah.

Wilby Residences Wilby Bukit Timah 27 Wilby Road, Singapore 276300 Tel: 6305 0505 Email: bukittimah@wilby.com.sg Wilby Central 15 Queen Street, Singapore 188537 Tel: (65) 6868 1888 Email: central@wilby.com.sg Web: wilbyresidences.com

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Some secrets are meant to be shared. A luxurious concoction of great comfort, intimate moments and impeccable service. It was meant to be a secret, until now.

The city’s best kept secret. wilbyresidences.com

A member of Tan Chong International

Wilby Bukit Timah 27 Wilby Road Singapore 276300 +65 6305 0505 +65 6468 0497 bukittimah@wilby.com.sg

Wilby Central 15 Queen Street Singapore 188537 +65 6868 1888 +65 6868 1898 central@wilby.com.sg


PROFILE

THE ASCOTT

Discover Your Second Home with Ascott The Ascott Limited is a Singapore company that has grown to be one of the leading international serviced residence owneroperators with more than 300 properties in over 100 cities spanning more than 25 countries across the Americas, Asia-Pacific, Europe, and the Middle East. The company’s global presence means that executives need only work with one party for their accommodation needs wherever they travel to for assignments. The company’s three award-winning brands - Ascott, Citadines and Somerset, cater to different lifestyle needs, and further ensures there is a suitable apartment for every executive. All three brands of serviced residences are in Singapore. If you are finding accommodation here for yourself or your colleagues, choose from a total of seven properties. Ascott Orchard, the latest addition to the company’s portfolio, is a 220 unit serviced residence located in the heart of Orchard Road with interiors inspired by fashion. The interior décor

is tastefully furnished in a beige and brown palette that soothes the senses, offering a sanctuary with homely comforts found in every turn. Ascott Raffles Place offers 146 luxurious serviced suites with discreet and personalised service in an exclusive environments. It frequently welcome top executives, government dignitaries and industry leaders. Citadines Fusionopolis and Citadines Mount Sophia caters to savvy, independent travellers who want high quality accommodation that provides the flexibility to pay for the services they require. Designed for those with families, the three Somerset residences, namely Somerset Bencoolen, Somerset Liang Court, and Somerset

offering excellent business connectivity and maximum comfort. Executives will not come back to just an accommodation. Instead, they return to familiar faces, welcoming surroundings and the assurance that their needs will be taken care of. There are even lifestyle activities which residents can enjoy, including city tours and workshops on local culture to help them settle in quickly. These are just some of the ways Ascott goes the extra mile to make executives’ stay a memorable one. What’s here to stay, though, is the unique warmth and familiarity of home that the leader of the serviced residence industry has been renowned for around the world.

Ascott Orchard Singapore Opening Special Enjoy 30% off Best Flexible Rates for stays between now and 30th April 2017. Visit www.the-ascott.com for more details on this opening special, join as an Ascott Online Member to enjoy exclusive rates

The Ascott Limited Tel: (65) 6272 7272 Email: enquiry.singapore@the-ascott.com Web: www.the-ascott.com

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Orchard, feature more children-friendly facilities such as playgrounds, playrooms and swimming pools. These fully-furnished serviced residences in Singapore are centrally located and within close proximity of the Central Business District. A plus for executives as it saves them much travelling time. Conveniences like F&B, entertainment centres and international schools are nearby, catering to the needs of individuals and executives with families. Beyond prime location, the residences are WiFi enabled and come with complementary internet access, plus a smartphone with complimentary 3G data plan and free local and IDD calls to selected countries,

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Ascott ad-210x268_Jan_2017(2).pdf

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19/1/17

11:17 AM

Ascott Returns to Orchard Road Ascott Orchard Singapore – Newly Open Ascott The Residence is bringing back the buzz on Orchard Road after more than 10 years. The new fashion-inspired Ascott serviced residence will be the definition of luxurious living for the global business and leisure traveller. We look forward to welcoming you to the trendiest accommodation in the heart of Orchard.

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Ascott Orchard Singapore

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Citadines Fusionopolis Singapore

Somerset Liang Court Singapore

Our Serviced Residences in Singapore Ascott Orchard • Ascott Raffles Place • Citadines Fusionopolis • Citadines Mount Sophia Somerset Bencoolen • Somerset Liang Court • Somerset Orchard

From the spacious exclusivity of Ascott, to the vibrancy of independent city living at Citadines, or the pampering touches for the family at Somerset, there is a serviced residence designed to make you feel at home. Because life is about living.

Enjoy Ascott’s Best Rate Guarantee | www.the-ascott.com | +65 6272 7272 With three award-winning serviced residence brands, we welcome you to enjoy our renowned hospitality in more than 300 properties in over 100 cities spanning more than 25 countries across the Americas, Asia Pacific, Europe and the Middle East.


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Hrm Jan-Feb 2017 supplement