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The SHELL NGSF Catalogue 2013 was created to show the new merchandising units, texture and materials specifically designed to SHELL Select petrol and service stations qserving as a manual for local delivery teams, sales stuff and shopfitters.

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Hristo Raynov hr.raynov@gmail.com

WINDO

W GON

DOLA U

MODULE

S

DIMENSI

ONS

NITS

ITEM No

FRAME METAL ST RUCTUR TAUPE RAL 70 06 E BASE METAL ST RUCTUR TAUPE RAL 70 06 E NG MET AL SHEL VES CR & BRAC EAM RA KETS L 9001 METAL BA CKPANEL S TAUP PLINTH E RAL 70 06 METAL DE GREY RA TAIL L 703 FRAME METAL ST RUCTUR TAUPE RAL 70 06 E BASE

0/1163

900/40

0/1163

SHELL SHELL NGSF CATALOGUE 600/40

0/1163

METAL ST RUCTUR TAUPE RAL 70 06 E METAL PE GBOAR DS TAUP E RAL 70 PLINTH 06 METAL DE GREY RA TAIL L 703 METAL H OOKS

900/40

0/1163

CATALOGUES S

TS

NI LA U

DO

N GO

N 90 ATIO 0/400/1163

CIFIC

SPE

60

PE TAU

RAL

6

700

6 RE PE R TAU CTU ME 1 FRA L STRU 900 L A A R NS RE MET AM FRAME CTU S 60 CRE0/25/1 K E U S NSIO R A E T 52 B A METAL ST ELVE TAUPE RA AL S DIM XO 9 RUCTUR L 7006 MET ETAL SH RFLE RD E M OBE D BOA 03 S S M E T ETAL PE G E L N E K GBOAR L7 AT DU AC ELS A R IN R O DS B 9 M 0/ REY TAUPE RA M & 57 AN OR LA90 25 P 1 L G / /1 K M 7006 ETAL HO 529 0 BAC ERED OKS /80 6 E 700 600 VEN H RAL E T IL P A IN ET PL TAU AL D 006 MET AL 7 9 E PE R 157 TUR TAU AME STRUC 00/ 001 R 8 F / AL 9 AL 900 MR RE MET CTU S CREA E 60RU25 FRAME /1 E 9 BAS L ST0/ AK 52 V L O E A METAL ST FLEX MET ETAL SH RUCTUR TAUPE RAL 70 BER BOARD M 06 O E S T 3 NG MET D NG ACKE AL SHEL L 70 ATE R VES CR & BRAC ELS LAMIN REY RA & B90 N EAM RA A KE P TS R G K0/ O52 L 9001 /1 D BAC E25 E METAL BA 9 E R CKPANEL * 006 VEN H S TAUP 579 AL 7 T IL E RAL 70 0/1 PE R PLIN L DETA 06 /50 TAU A 06 0 900 7 MET AL R E E UR UP T E A T C M MO FRA L STRU r n OD A DUsibility fopplicatio WO RE MET CH s CTU la E AK BEE *po LE ane BAS L STRU S pS XO E e L A E F id T R s RD LV ME OBE D BOA 03 SHE DIM E AD 7 T E L A R B IN RA LS EN E M Y SHOP PL A N E L SIO R AN GR KPA BAC ERED O NS E 06 VEN H 0 7 T 9* AIL AL IN T R 7 L E I P E 5 D TEM P /1 AL TAU 500 MET 6 No 12 900/ 700 00 RAL RE E /85 CTU UPE M A U A T R R F 0/1ity for cation 6 L ST A 0 T il 7 0 ME ssib 1 ppli RAL URE *po panel0a0 UPE E UCT BA BAS L SSPTERC 703 S TA side L D S A R A E R T IBFOA E LA Y MI MOD M GRE PEG ICAT FRO NATE UM IO L TAL D B EE N LA NT OA INTRH TAIL MI P A A SO NATE NEL PRLD TAL LDPEO S ME YRK 79*WO LID C D BO OLO EY /15 006 12 AL H AR RK OR B0 D MEFTOR TO E AL 7 00 500 PLI / 15 0 P PE R /85 NT CR MIC 90 L TAU W H A EA AI 0/1 ILS MI XES EL M O N R N B O A ME 10 K1 AISLHP ATn YLIC LA NAR 0* oE *fit for NG T AE M1E8T1 ACR ility pplicati D BO E 9SID SPE ARENT ssib AR 20 with *po paneBlAaSE 13 NSNP D GRE 0 m po A 7 L Y e M R A T id M RA s MI OD L m dium L7 FRO NATE ULE 03 DB 1 LA NT OA MI PA RD RAL P SO NATE NEL OL AN YR WO LID C D BO 9* P PL EY A2 SHO RK OR /15 B0 RD FO TO 0/E2 PLI 15 RM 68 P0 N C 5 T I LA REA CA 0/3 WI MI H L M I 50 NA ME SON K1 RISH /14 TED LA NG ART A 181 00 BO E 9 SPE AR IM G 13 D REY P 7 MN LA ULS RA E MI L L7 NA BUY 03 TED U PLI 1 N BO IT LA NTH A RD MI FO NA CR RMIC TED ME EA TAL BO M A IRIS &W AR K1 GR D 18 H 60 EY IRE 1 0/8 RA BA L7 SK 50 03 ETS /11 1 00 SO WO LID C O R FRO KTOP RE LA NT WI MI L NA PANE ME SON TED L TIM LA NG ART P BO CL BER E 9 AST 60 A A RD DD EFFE 13 FO 0/8 7 M EL PLI ING CT RM 50 C N L R LA TH EA ICA /11 M M I OB INA 00 K1 RISH E 18 * TED *fit RFL 1 E BO XO SO 20 with AR AK WO LID C 0 m po D GRE YR O R m dium AL FRO KTOP RE 70 31 LA NT WI MI L NA PANE ME SON TED L TIM LA NG ART P BO CL BER E 9 AST AR AD EF 13 F D F OR D 7 EL PLI ING ECT C N REA MICA ML LA TH MI M IRI OB NA K S 1 ERF 18 H TED 1 LEX BO OA AR K D GRE YR AL 70 31

R

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MI

BRANDING

FRAME METAL ST RUCTUR TAUPE RAL 70 06 E BASE METAL ST RUCTUR TAUPE RAL 70 06 E PRESS DI SPLAYS & BRAC CREAM KETS RAL 9001 METAL BA CKPANEL S TAUP PLINTH E RAL 70 06 METAL DE GREY RA TAIL L 703

GSF0/400/1163

LN HEL

GSF

SPECIFIC

ATION

600/40

SHELL

SHELL N

ITEM

No

00 AL 7

PAY D

ESK

EXHIBITIONS

MO

DU

LES

SH

ELL

LOGO DESIGN WEBSITES FLYERS/ CALENDARS

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NG

SF

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This project was made in 2013 and illustrates the creation of a new design and branding strategy for Allied Mart petrol and service stations of Allied Oil- a company located in Ghana, Africa. Shop planning, exterior and interior design , as well as merchandising units were also part of new and more alluring image that would represent the company on the local and global market. The colors, picked from the local culture, underlined the visual attractiveness of the new brand as a part of the strong visual and cultural symbols.

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This is a stand of TERASTONE company, designed for the purposes of “Archtecture Ideas”, an exhibition event that took place in Burgas, Bulgaria, 2016 . The concept for this stand was based on the company’s intention to show the new trends in stone design and to exhibit some of their new products, such as slates, stone countertops and flexible translusent materials with stone immitation. An accent was made on the company’s new bussiness target - to make its first step on kitchen design market. This goal was visually represented by a contemporary kitchen, with staightline forms, dark and natural wood materials which was designed and placed as a background of the company stand, contrasting with the other exhibited products.

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This is a project for exhibition stand of HMC, a production company of structure and steel equipment. It is an open structure composed of veneered boxes and metal grids. Big posters, showing different steel structures and LED lightings serve as an additional decoration of the space, which is illiminated by several LED light sources. The focal point is zone with table and chairs in it, where the bussiness contacts with the clients will carried out during the exhibition period .

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A

ГАЛЕРИЯ

YFAL S N U

Projects for logo designs that were created for different companies and organizations, showing their uniqueness, compared to other firms and affiliates in the market sectors where they operate. The creation of these visual identities was a combination between companies core values and specific aspects of their field of work, which shape the face of .

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G


, .

This logo has designed for Gunyfal SA prepress company in 2015 and was a part of the new, more trendy, image of the company which has operated in the field of prinitng and publishing industries since 2007. The logo design has represented the values and culture of the firm and its specific type of work that is illustrated by using a typographical letter, dot and comma.

G+

=

=

+

= G U NYFA L S A

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A catalogue and logo have designed for a new optical distribution company on the local market, Luxorama Ltd, in 2016. The content has stressed on different types of the lenses and their optic characteristics, representing in multiple color schemes. Database, in the catalogue, is organized in tables and pictures with understandable, for the clients, information related to every product.

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Design of a flyer and a calendar for Terastone company in 2016. They were created as a part of strong advertising strategy of the company during the year. These advertising materials have accentuated on the new product- thin but durable stone slates and their use in the interior space, as well as application for kitchen countertops.

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This is a project for a website related to the new vision of contemporary art gallery, Arosita. The concept is associated with the idea for more artistic look of the website, as well as better navigation among the pages where the clients can easily see the last events or exhibitions in the gallery. The project variation, below, shows the difference between existing web pages and the new ones.

EXISTING WEB PAGES

NEW WEB PAGES

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These two projects are connected with creation of the websites, representing a craftsman and an art gallery in more artistic way. The first one, from the left, illustrates a new web site of a young ceramic artist and her approach to ceramic world where can be found events, gallery with her ceramics and information about techniques and other artists. The second one, from the right, shows the new internet site of art gallery, Rakursi with a menu for easy web page navigation for information about artists, events and art projects. <!DOCTYPE html> <html> <head> <meta charset="utf-8"> <meta name="ceramic art" content="ceramic art"> <title>Ceramic art</title> <style type="text/css"> body{ background-image: url(../images/coverimage.png); background-size: cover; background-position: 60% 40%; d-repeat: no-repeat; na;

height: line-h textfontmargin-right: 0.3em;

<!DOCTYPE html> <html> <head> <meta charset="utf-8"> <meta name="ceramic art" content="Rakursi gallery"> <title>Rakursi Gallery</title> <style type="text/css">

}

body{ background-color: darkblue; box-sizing: border-box; background-image: url(../images/Cvetove11. margin: 20px; padding: 20px; font-family: Raleway font-weight: font-size line-hei color: #333; background-c text-shadow: } .slogan{ displ position: ab font-family font-weigh text-shado color: #EC opacity: 0 font-size line-hei top: 0.2; right: 3 /**widt height .wrapper{ display: grid; max-width: 960px; margin: 0 auto; grid-template-columns: repeat(6, 1fr);

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