Power of HPW

Page 1



A LOCAL, FAMILY-OWNED BUSINESS Growing up in rural Wilson, N.C., my mother taught me the important lessons of working hard, respecting others and doing what you said you were going to do. I started Howard Perry and Walston in 1972 with those qualities in mind and have remained true to them.

Today, Howard Perry and Walston is the leading residential real estate agency in the area and we have partnered with Coldwell Banker, the number one real estate company in the world. We have created an accomplished leadership team and associated with outstanding real estate agents, who have set a standard in the industry for superior service and professionalism. Our goal has always been to empower our sales team by providing the most effective training, technology, and support they need to excel in the industry and live out our principles in the communities we serve. We invest heavily in our team, and they, in turn, invest in their valued clients. I know that a home is one of the biggest investments you will make in life and I want to thank you for considering our agents and family of companies to be a part of this process, it is a privilege we do not take lightly. I wish you the very best throughout your real estate journey and welcome the opportunity to connect with you in the future. As all of our real estate agents know, I’m only a call away and would be pleased to hear from you.

Don Walston Founder and Chairman


LET US GUIDE YOU HOME Our full-service real estate company is ready to serve you from “ for sale” to “sold.”

Throughout history, the North Star has been a beacon that explorers have used to guide them to the place they cherish most, home. We’ve been guiding people home for over a century, longer than any other real estate company. We confidently serve our clients and take great pride in knowing the industry inside and out. This extensive knowledge allows us to support every facet of your real estate journey. From attracting well-qualified buyers to managing your sales process, and finding you a new home, we are a successful full-service powerhouse.

04

HP W.COM

Our family of award-winning departments and divisions includes:

▪ Residential Brokerage Offices ▪ Global Luxury ▪ Towne Mortgage of the Carolinas ▪ HPW Market Title ▪ HPW Relocation ▪ HPW Property Management ▪ HPW New Homes & Land ▪ HPW Real Estate School


of the Carolinas


OUTPERFORMING THE COMPETITION #1 in the area, we sell more homes for more money than any of our competitors

Established in Raleigh more than 45 years ago, HPW has grown its presence well beyond the Capital City.

HPW Relocation & Business Development Division | Named #1 Relocation Division by Cartus Global Network Corporation

Voted Best Place to Work in the Triangle by the Triangle Business Journal

Our full-service real estate company operates the top residential relocation division in the country and a leading network of 15 sales offices with more than 900 agents. We’ve set the standard for service with an awardwinning real estate team comprised of industry experts and superior sales professionals with key insight and knowledge into our local cities and towns. We’re here to serve you. We’re committed to Helping People Win.

06

H P W.CO M



A POWERFUL PRESENCE Our HPW real estate footprint is vast. We work where you want to live.

With a growing network of sales offices spanning from Alamance County in the west to Wayne County in the east, we lead the area real estate market in both size and reach. You can be assured that our significant presence makes us the best poised real estate company to assist you in the sale of your current home and the purchase of your next.

08

▪ Cary

▪ Holly Springs

▪ Chapel Hill

▪ Mebane

▪ Clayton

▪ Pittsboro

▪ Durham

▪ Raleigh

▪ Fuquay-Varina

▪ Midtown

▪ Garner

▪ Inside the Beltline

▪ Goldsboro

▪ North Raleigh

▪ Hillsborough

▪ New Homes and Land

HP W.COM



#1 REAL ESTATE COMPANY IN THE WORLD Coldwell Banker Real Estate has been an industry leader for more than a century.

96,000+ affiliated real estate agents

3,000+

offices

Across 40 countries & territories

The powerhouse global brand has over 96,000 affiliated real estate agents in 3,000+ offices across 40 countries and territories—more than any other real estate company in the world. Our trusted partnership with Coldwell Banker grants you a supreme benefit in the sale of your home.

▪ Global and National Exposure for Real Estate Listings ▪ Cutting-Edge Marketing Strategies ▪ Superior Brand Recognition ▪ Top Industry Professionals Leading the Charge

010

HP W.COM



TODAY’S HOME BUYER According to the National Association of Realtors, 95% of home buyers use the internet to search for a home.

We pride ourselves on being ahead of the curve when it comes to industry trends and have primed our services to support changes in buyer behavior. Today’s buyers rely on advancing technologies and digital platforms to search for listings and gather information about the homes they seek. We’ve invested tremendous time and resources to ensure that your HPW real estate agent has a direct connection to the buyers you seek.

012

HP W.COM



DIGITAL EXPERTISE HPW is driven by the power of technology.

We look beyond today’s industry trends to ensure our agents are equipped with the newest technologies and tools. Our powerful, comprehensive real estate website, HPW.com is accessible across all screens and devices, giving users the power to search and save homes quickly no matter where they are. Your HPW agent has a personalized website and the tools to create impactful social media campaigns to increase efficiency, responsiveness and exposure for your property. The HPW website features:

▪ 8 Different MLS’s

covering the coast to the mountains

▪ Featured Listings ▪ Community and Neighborhood Information

014

HP W.COM

▪ Search by School ▪ Map Search Function ▪ Up to the Minute

Financing Information

▪ Coming Soon Properties

▪ Local Market Updates

▪ Open House Spotlights

▪ Free Home Value Report



COLDWELLBANKER.COM The leading real estate company website in the world.

Our strategic partnership with Coldwell Banker expands our portfolio of online seller benefits and services two-fold offering worldwide reach. The ability to harness the power of the top-ranked Coldwell Banker website sets our real estate agents apart from the rest. Your property listing will be posted to ColdwellBanker.com. Last year ColdwellBanker. com was the #1 most visited real estate brand online with over 180.7 million visitors. With Coldwell Banker’s LeadRouter technology, anyone who looks at your home on ColdwellBanker.com is directed to your agent for follow-up.

016

HP W.COM



MAXIMUM EXPOSURE & MARKETING HPW ensures your home gains maximum exposure.

We will syndicate your listing to 100+ international, national, regional, and local real estate portals in over 55 countries in 16 languages. This broad syndication enables your agent to spotlight your property to the largest audience of buyers possible. Each of our sales associates has a personal ListHub account that tracks this broad listing distribution and provides informative seller reports. Your agent will also be able to produce a virtual home tour and customized website with a unique URL to supplement your property’s Multiple Listing Service (MLS) data and elevate its visibility among qualified homebuyers.

018

HP W.COM


HomeFinder.com

HomeSpotter

Trulia

Homes&Land

realtor.com

Zillow

Abodo ApartmentList Apartments.com BDRMS Close2Homes CommercialSearch Cruvita DreamHomeList eLookyLoo FindAPlace4Me by Visual Tour For Rent Foreclosure.com GCHomeSearch Guyigu Harmon Homes Home2.me by TourFactory HomeBidz HomeFacts Home.com HomeStarSearch Home Snap

HomeSteps HomeWinks HouseHunt.com Houses.net HouseValueStore Investability Joyful Home Juwai Kahping LakeHomesUSA LandAndFarm Lands of America LandWatch LearnMoreNow.com FindHomes Lifestyled Listings ListReport LotNetwork.com MHBay MyRentToOwn.com Nestigator

New Home Source Open Real Estate Community Point2 Homes Property Shark Rate My Agent RealQuest Express RealtyStore RealtyTrac Relola RentHop Revestor SearchALLProperties by L2L Showing Suite Southern New Homes The Real Estate Book TotalExpert USHUD.com WikiRealty Zippy Listings Zumper Organic


HPW FIRST Our “Coming Soon” program gives you and HPW Agents access to properties before they hit the market!

We’ve developed a unique marketing tool that gives you and your agent a head start on properties before they hit the market and gets your home maximum marketing exposure before its even listed for sale. Just imagine your home selling before it hits the market or avoiding that bidding war because you saw your next home before anyone else. HPW Coming Soon gives you an edge on the market.

020

HP W.COM



DIGITAL MARKETING AND DIRECT MAIL Our HPW real estate agents are in constant communication with prospective homebuyers.

With a vast social presence through Coldwell Banker channels, listings are promoted on sites that include over 500,000 social followers across all major platforms. Our Facebook page exposure more than doubled in the last year. and lifetime video views on YouTube reached 95 million. From well-designed and personalized print and electronic collateral pieces and promotional videos, your agent can effectively market your home to sell it for the best price in the shortest amount of time.

▪ E-Postcards

▪ Video Emails

▪ E-Newsletters

▪ Direct Export to Social Media

Our agents also have access to a variety of direct mail programs in order to gain maximum exposure and generate qualified leads for your home.

022

▪ Just Listed Postcards

▪ Property Flyers

▪ Listing Flyers

▪ What’s my Home Worth Mailers

HP W.COM



HPW GLOBAL LUXURY We know exceptional properties.

The Coldwell Banker Howard Perry and Walston sign is at home in front of many of the area’s premier luxury properties. The numbers don’t lie. Coldwell Banker Global Luxury Specialists are luxury home sales leaders. The Coldwell Banker Global Luxury Program is powered by agents in 43 countries and handles an average of $144.4+ million in luxury home sales each day and dominates the market in sales of luxury properties over $1 million. In fact, their sales success led to Coldwell Banker’s representation of more than 25,000 luxury homes with an average sales price of $1.94 million. Our Global Luxury Property Specialists and experienced marketing team pack the same punch. We will work closely with you to develop a custom marketing plan to ensure the highest level of exposure for your luxury property.

024

HP W.COM



PAPERLESS TRANSACTION MANAGEMENT We are committed to offering our clients convenient and secure solutions to access all sales paperwork electronically.

We know your time is limited. We’ve adopted a paperless transaction management system to streamline documentation and boost productivity. Through this collaborative platform, our HPW agents have the ability to obtain signatures and send your sales documents and files securely via a mobile app from anywhere and everywhere. All documents saved in our system are safely stored and accessible to you electronically, even after your home has sold.

026

HP W.COM



HOME WARRANTY PROGRAM A home warranty is an attractive benefit to buyers and sellers alike.

A Cinch home protection plan provides comprehensive coverage against mechanical failures for major systems and appliances. It can protect your home during the listing process as well as make it more appealing to prospective buyers. We have developed a strong partnership with Cinch Home Services, a leading provider of home warranty plans, to offer you direct access to their service team and referred partner network.

▪ Extra Incentive for Buyers ▪ Offers Buyers Peace of Mind

028

HP W.COM

▪ Provides Sellers with valuable protection through closing


x


HPW RELOCATION HPW operates the #1 relocation division in the country.

More than 60 people move to the area every day. We help them find a home. Our award-winning Relocation Division manages more than 65 percent of the corporate relocation activity to the area. We work with the buyers who will purchase your home. Our reach is worldwide through many local and national corporate partner relationships and all major relocation management companies including Realogy, Graebel Relocation and Sirva Relocation.

▪ •

Vast network of broker partners throughout the country

▪ •

Specializing in corporate group moves

▪ •

Longstanding Relationships with Area Corporations and Businesses

▪ •

Strong Economic Development Partnerships

030

HP W.COM


HPW Relocation & Business Development

1001 Wade Avenue Suite 200 Raleigh, NC 27605

(877) 333-3310 hpwrelocation.com


TOWNE MORTGAGE OF THE CAROLINAS The #1 mortgage resource for home buyers and sellers.

Our experienced mortgage team is dedicated to providing the personalized service that you seek, with one-on-one attention throughout the process and loan products tailored to fit your exact needs. Towne Mortgage of the Carolinas offers an array of affordable loans, with quick and efficient processing to ensure on-time closings. As your partner throughout the home buying process, we offer quick communication and real-time loan status updates, making for a smooth process for all. ▪ Located in all HPW Real Estate Sales Offices ▪ Fast, Free PreApproval ▪ Easy Application Process

032

HP W.COM

▪ Local Home Loan Experts ▪ 99% Customer Satisfaction Approval Rating ▪ In-House Processing

and Underwriting ▪ Personalized Service ▪ Advanced Technology and Mobile App ▪ On-Time Closings


Towne Mortgage of the Carolinas

4515 Falls of Neuse Road Suite 300 Raleigh, NC 27609

(919) 882-5151 townecarolinas.com


HPW MARKET TITLE Our HPW Market Title Division is committed to helping clients protect their property and important investment.

We are dedicated to ensuring that our clients receive the highest quality insurance at the lowest possible cost available. Our exceptional customer service makes the closing process easier for our clients and their attorneys. Under writing companies include: Chicago Title Company, WFGNational Insurance Company, and First American Title Company. We have compiled a network of closing attorneys with superior reputations and extensive experience who will make our clients’ closings the celebrations they should be.

034

HP W.COM


HPW Market Title

1001 Wade Avenue Suite 101 Raleigh, NC 27605

(919) 789-5249 hpw.com/title-insurance


HPW NEW HOMES & LAND Our New Homes & Land Division knows new homes and how to sell them.

HPW New Homes & Land is a full-service new homes sales and marketing team, that has gained local and national recognition for its industry expertise and superior service to developers and national and custom homebuilders. Respected for its comprehensive sales and marketing strategies and knowledge of market trends, HPW New Homes & Land targeted approach has accounted for the success of more than 500 new home communities over the past 30 years. HPW New Homes & Land has been a key partner in the development and completion of the Triangle’s most prestigious new home communities including:

036

HP W.COM


HPW New Homes & Land

1001 Wade Avenue Suite 102 Raleigh, NC 27605

(919) 781-4663 hpwnewhomes.com


HPW PROPERTY MANAGEMENT We provide professional, full-time property management and marketing services to real estate investors and individual property owners.

Our HPW Property Management team conducts comprehensive applicant screenings, and each of the properties we represent goes through an extensive property analysis before and after move-in. Our online property portal gives owners and renters 24-hour account management support which includes maintenance submission requests, online payment collection and processing capabilities, and access to all property documents.

▪ Manage Investment Opportunities ▪ Provide Short-Term Rental Options for Buyers ▪ Offer Rental Opportunities for Unsold Homes

038

HP W.COM


HPW Property Management

1001 Wade Avenue Suite 201 Raleigh, NC 27605

(919) 388-5436 hpwrentals.com


HPW REAL ESTATE SCHOOL & TRAINING PROGRAMS We ensure that each of our 900+ agents are highly trained and ready to sell your home.

Just like you, we want only the best real estate agents representing us. Our HPW Real Estate School offers professional development and vital continuing education classes to set our sales associates apart from the rest and cultivate the next generation of successful agents. Your real estate agent will be educated on smart business practices, highly effective marketing strategies to gain maximum exposure for your home and proven expertise to ensure a successful sale. The HPW Power Up training and onboarding program puts our agents ahead of the competition by providing the skills and tools needed to help them grow their real estate businesses from day one.

▪ Local Market Experts

▪ Superior Pricing Strategists

▪ Savvy Negotiators

▪ Knowledgeable Competitive Market

▪ Clever Marketers

040

HP W.COM

Analysts


HPW Real Estate School

4701 Atlantic Avenue Suite 141 Raleigh, NC 27604

(919) 878-4040 hpwreschool.com


CORPORATE LEGAL COUNSEL HPW believes in supporting our sales associates in all facets of their real estate business.

We have a full-time, in-house attorney ready to provide valuable brokerage advice to assist our real estate agents with the various circumstances that may arise during the transaction process. Our attorney serves our HPW real estate team as they work to protect their clients.

042

HP W.COM


Corporate Legal Counsel

1001 Wade Avenue Suite 100 Raleigh, NC 27605

(919) 782-5600 hpw.com


HELPING PEOPLE WIN HPW Foundation

Turkeys for the Triangle

Our HPW Foundation provides matching funds to support our real estate agents’ and employees’ charitable giving and outreach efforts to make an even greater impact in our local communities.

Over the last decade, our Turkeys for the Triangle program has proudly donated more than 25,000 turkeys to nourish over 100,000 neighbors in need, active military, and veterans during the holidays.

Over the past 20 years, HPW Foundation has donated more than $3 million, thousands of personal supplies, gifts, and food to support local families and active military and veterans.

Military Appreciation We are proud to show our appreciation for service members and veterans by offering discounted tuition at our HPW Real Estate School and providing a credit towards closing costs when financing with Towne Mortgage of the Carolinas.

Visit our website at HPWFoundation.com for more information. 044

HP W.COM



hpw.com

©2021 Coldwell Banker Real Estate Corporation. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated, except Offices Owned and Operated by NRT Incorporated.