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Maximize revenue and profit when you sell HPE LTO Ultrium storage supplies with HPE StoreEver and Enterprise tape solutions. TAPE MEDIA $500 million market

A $1.1 billion best kept secret  id you know that tape storage is a D $1.1 billion global industry supported by some of the largest IT vendors, including HPE, IBM, Oracle, Dell, Fuji, Sony and Quantum?1

80% of data is never accessed more than 90 days after it was created.4

90% of data growth is unstructured data.

That’s why the LTO Ultrium roadmap now extends to Generation 12, with a projected compressed capacity of 480 TB per cartridge.3

132.1 108.5

100.0

72.5

88.7

50.0

2020

2019

0 2015

• A Zettabyte is equivalent to about 250 billion DVDs.

150.0

2018

• Annual global IP traffic will reach 2.3 ZB per year by 2020 – 194 EB per month.

160.5

2017

Big data growth trends

2

TAPE HARDWARE $600 million market

194.4

200.0

2016

IP TRAFFIC – EXABYTES PER MONTH

Whether it’s a tape device or a coffee machine the real money is in their consumables.

LTO Ultrium tape keeps innovating with every generation!

80% of unstructured data is rarely or never accessed after 90 days.4

380%

With a capacity of 30 TB, LTO-8 has 380% more capacity than LTO-6.

more storage space

221%

LTO-8 is 221% faster than LTO-5!

faster

Vertical markets where data is growing spectacularly.

Meteorology

Healthcare

According to IDC, HPE is the market leader for tape drives, tape autoloaders and tape libraries ranging from 1 to 500 slots.

Satellite images and remote sensors

Compliance/ regulations regarding data retention

Media and entertainment

selling LTO-5 cartridges An extra

$312

selling LTO-7 cartridges

Mobile/digital data origination

And HPE’s Enterprise class libraries, the HPE T950 and HPE TFinity Exascale provide data centers with vast quantities of secure, scalable, offline archival storage – over 50,000 HPE LTO tapes for the HPE TFinity Exascale.

QUANTUM

Enough media to perform a full backup on a 20 TB data set can earn you:

$280

Social networks

HPE

OTHERS

An extra

Big data

An extra

$240

selling LTO-6 cartridges

An extra

$372

Hardware attach is just the tip of a very large iceberg. You can keep selling media for as long as customers own their tape device.

Initial sale

Ongoing purchase throughout the life of the device

selling LTO-8 cartridges

Citation: US average street price review, February 2018.

Remember, selling tape media is just like offering to make coffee. You always have a great excuse to start a conversation! Source: IDC / HPE. Source: Cisco® Visual Networking Index (VNI), 2016. 3 Assumes 2.5:1 compression. 4 University of California, Berkeley. 1

2

© Copyright 2018 Hewlett Packard Enterprise Development L.P. a00040372enw, June 2018

HPE Hardware Attach Poster (US version)  

Maximize revenue and profit when you sell HPE LTO Ultrium storage supplies with HPE StoreEver and Enterprise tape solutions.

HPE Hardware Attach Poster (US version)  

Maximize revenue and profit when you sell HPE LTO Ultrium storage supplies with HPE StoreEver and Enterprise tape solutions.