Imagine Better: A Collaborative Process Last Marc h, The Harr y Potter Alliance ventured into new territory when it launched its first Imagine Better campaign -- Hunger is Not a Game. This was the first time HPA did a campaign surrounding a fandom other than Harry Potter. The Chapters Department decided this was somet hing we wanted to continue and created The Imagine Better Chapters Initiative. This program allows our chapters to create their own unique identities by creating campaigns around the fandoms they are most interested in. First, the Imagine Better Team needed to isolate which fandoms our chapters were the most interested in. We did this with two surveys. The first included the fandoms we thought people were interested in and the second included additional fandoms that multiple people wrote in on the first survey. In the end we came up with the following thirteen fandoms: • The Hunger Games • Doctor Who • The Hobbit/Lord of the Rings • The Chronicles of Narnia • Star Wars • A Song of Ice and Fire • Game of Thrones • Once Upon a Time • Percy Jackson and the Olympians • Sherlock • The Avengers • Glee • The Dark Knight Trilogy
Once the Imagine Better Team had isolated the fandoms, the next step
would consult the PDF for the campaign. These PDFs are available
was to figure out how they related to existing HPA campaigns. We created
on the Chapters Resources site.
a spreadsheet to map this out;
Additionally, we started on a series
however, the Imagine Better Team found there were some areas where
of multi-week discussions for our thirteen series. These curriculums are
our fandom knowledge was a bit lacking. Since our team cannot know
based off of the “Harry Potter as a Tool for Social Change” one that the
every fandom well, we put out a call
Pasadena chapter created with a
for fandom consultants to help us. Fandom consultants are Chapter
new curriculum being released every month. The first one we worked on
Organizers who are experts on a particular fandom. The fandom
was for The Hunger Games. Imagine Better team members met with
consultants helped us to fill out the
fandom consultants to brainstorm
spreadsheet, and the first version launched on December 11, 2012.
discussion topics. Once the topics were chosen, each member of the
The next step was to figure out what
team was assigned one on which to write discussion questions. The
a chapter could actually do with this
Hunger Games curriculum will also
information. To answer this question, members of the Imagine Better Team
be available at the link above.
worked one-on-one with a fandom consultant. Through Skype meetings
Looking to the future, the Imagine Better team is planning to release
and e-mail, they discussed how to
resources for an authors/classics
transform these ideas into an actual event or project and came up with
series which would focus on a particular author or body of work.
even more ideas along the way. These ideas became a series of PDFs
More information to come.
called Event/Project/Campaign Suggestions. These PDFs will be available for each series and for each HPA campaign. So if a chapter wanted to do a campaign on a particular series, the CO would go to the PDF for that series. Alternatively, if a chapter knew it wanted to do a particular campaign with one or more series, that chapter
Published on Feb 4, 2013