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Key Words _

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Grid _

Construction _

The grid used to create the typeface derived from five words: _Support _Network _Structure _Protection _Unity The larger circle symbolises the protection and security The Big Issue provides its vendors.

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Vendor 30 _

The smaller circle symbolises the vendor, by positioning it within the larger circle it further illustrates the protection provided as well as the unity between both the vendor and The Big Issue The construction of base grid with small squares symbolises the foundation, support, structure and network that is provided initially and throughout by The Big Issue to the vendor.


Form _

Through repetition of the squares and circles a pattern is created to form the grid. Each of the glyphs are created on the same geometric grid to ensure the structure and form is uniform throughout. The x-height is distinguished by the 4x4 container that encompasses both circles. This container is simply doubled in height to create the cap-height and full descender depth.

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30° Feature _

Uppercase _

Vendor 30 _

30°

30° is a concept that derives from the typeface name and the vendor identification system. 30° defines Vendor 30, featuring heavily as the main characteristic throughout.

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Both uppercase and lowercase incorporate the 30° feature in different ways. In uppercase the 30° is applied to crossbars, spines and tails.


Lowercase _

30째

Whereas with lowercase the 30째 is used to cut the end points on ascenders and descenders.

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Line Position _

Cap Height Ascender Line

X-height

Baseline

Descender One Descender Two

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Uppercase _

Vendor 30 _


Uppercase _

Available in three weights Light Regular Bold

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Uppercase _

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Light _

Vendor 30 _


Regular _

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Uppercase _

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Bold _

Vendor 30 _


Lowercase _

Available in three weights Light Regular Bold

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Lowercase _

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Light _

Vendor 30 _


Regular _

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Lowercase _

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Bold _

Vendor 30 _


100 pt _

Weight Comparison _

Light

Regular

Bold

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Scale _

48 Pt

60 Pt

72 Pt

100 Pt

200 Pt

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Vendor30 typespecimenbook