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This Is Not a Christmas Card my wife betty handed me the envelope. It looked like a Christmas Card. The return address label was illustrated with a scene of a cabin in the snowy woods. The name on the label seemed familiar. Shouldn’t I know someone named Chris Thomas? The address was written by hand. And the stamp on the upper right was a snowflake. But looking closer I noticed the handwriting lacked congruency. Each letter looked like it came from a pen, but the flow was herkyjerky. Further inspection revealed that all of the ‘a’s looked exactly alike. The same was true for every other character in the alphabet. I said to Betty, ‘This is not a Christmas Card.’ Of course it wasn’t. It was a direct mail advertisement. In this over-commercialized world, businesses pull every trick to get you to open the envelope. Which out of curiosity, I did. What was the offer? A A free phone from T-Mobile B Save $250 with DIRECTV C An invitation to join Gold’s Gym D A coupon for $15 off at Kohl’s And what did I do with it? A Threw it away B Grabbed the offer and made the purchase C Gave it back to Betty D Wrote an article on stupid marketing tricks HN

HN hownet


HOWnet Magazine March 2015  

The webzine of HOWnet, aimed at assisting wireless companies worldwide increase their sales, increase their ARPU, reduce their COA, and impr...

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