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Winter 2009

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illustration by Millie Marotta

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It’s that time of year when everything starts changing. With each darkening day, the summer becomes more of a memory. When you live in the countryside you really feel the seasons change. You have to mentally prepare yourself for the darkness and cold (especially if you live in a house with no central heating as we do). The day the clocks went back last year we went to the beach. It was a beautiful warm, sunny day, the waves were rolling in, we had the beach to ourselves and we played in the sea for hours. It was one of those magical days. On the way back we were playing that Elbow song, you know the one with the words “One day like this a year would see me right”. And I suppose we’d just had that ‘one day’ that we needed to see us through winter and back into summer again. And when the dark and the cold seemed to be endless, I’d think about that day, and look forward to the arrival of spring. Looking back through the pictures of the catalogue shoot in Sweden, what comes out most of all is the great time everyone had. So those few magical days back in early summer should be more than enough to see the team through to next spring. Clare Hieatt

Co-founder of Cardigan Bay’s second biggest clothing company

By the way, ‘super nice’ comes from the three Swedes who showed us around their wonderful country: Peter, Fredrik and Sebastian. It was a phrase they used a lot. Instead of something being really good, it was ‘super nice’.


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Jeans for when you don’t want to wear jeans If you’ve been out on your bike, running in the rain or playing in the sea, you want to feel warm and dry. What you don’t want is to put on cold, stiff denim. That’s why we’ve designed a jeans that looks like a jeans but doesn’t really feel like a jeans when you wear it. The Warm 49ers have all the features that make our denim tough and strong. They are triple needle stitched on the inside and outside leg, they have bar tacks on the pockets to make them stronger, and they are made from our regular 12oz organic denim. But they also have a nice soft brushed organic cotton lining that feels just like your pyjamas when you were a kid. Perfect for wearing after sport.

Warm 49ers Loose fit. Four-pocket jeans. Button waistband and fly. Grown on waistband with back yoke detail. Two front hand pockets and two rear patch & button flap pockets. Belt loops. Triple needle stitched on the inside and outside leg. Fully lined with brushed check organic cotton. Wear after sport or just on a cold day. Indigo | 30, 32, 34, 36, 38 (regular and long) | Loose fit | 12oz organic denim | Brushed organic cotton lining | Machine wash | Made in China | Price £110

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WHY WOOL IS COOL It’s sustainable. It’s biodegradable. It’s antibacterial. It’s chlorine free. All good things, by the way. But by far the biggest environmental impact of a garment comes from washing and ironing it. The great thing about a jumper is that you don’t wash them that often. And when you do, it has to be a hand wash. Which is a cool wash, which is cool too.

Melin jumper Patterned lambswool crew neck jumper with a pattern inspired by Welsh woollen mills and Welsh woven fabric. Medium gauge knit with jacquard pattern across chest and sleeves front and back. Thunder (above), Cocoa (main picture) | S, M, L, XL | Relaxed fit | 100% lambswool | Hand wash cool | Made in China | Price £90


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Nice is boring. Super Nice is strangely interesting. Nice is a stroll in the park. Super Nice is a ride through the forest. Nice is a ‘thank you’. Super Nice is a gift of home-made pepparkakor. Nice is neat and tidy. Super Nice is covered in mud. Nice is a pleasant chortle. Super Nice is laughing until you get cramp. So long, nice. Hello Super Nice.

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SEARCH FOR THE PIPE

So the story is we heard about an amazing riding spot in the north of Sweden. An old disused forestry log flume which made a really long, perfectly formed steel half pipe. The kind of spot any skater or biker dreams


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of finding. We just knew we had to go to Sweden to find it. So we packed up the old howies van with our boards (Jack forgot his) and bikes and enough food for a fortnight and left Cardigan Bay, heading east for the ferry port .

Years ago the log flume was originally used to float logs from way up in the forest, all the way down to Ume river. It is situated right next to the Power Station Museum, which contains 150-year-old fully-functioning frame

saws and a water mill. Since 2005 it has all been merely a tourist attraction, but after the boys gave it a thorough sweeping it turned out to be one of the best spots they had ever biked or skated. Super nice.


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Stormcloud crew neck 100% lambswool. Relaxed fit. Medium gauge knit with two fine stripes on collar, cuff and hem rib. Contrast colour stripe along back shoulder seam.

Stormcloud V-neck 100% lambswool. Relaxed fit. Medium gauge knit with two fine stripes on collar, cuff and hem rib. Contrast colour stripe along back shoulder seam.

Purple, Warm olive, Navy, Thunder (see website) | S, M, L, XL | Relaxed fit | 100% lambswool | Hand wash cool | Made in China | Price ÂŁ65

Ink blue, Thunder, Cocoa | S, M, L, XL | Relaxed fit | 100% lambswool | Hand wash cool | Made in China | Price ÂŁ65


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MADE TO WORK The Lockley is a new style but based on a traditional vintage workwear trousers. It comes with big back storage pockets, engineered to hold tools. The fabric on both trousers and cords has been updated to be softer but also heavier. They feel great and are a fave amongst the howies crew down here.


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Lockley cords Loose fit. Six-pocket workwear inspired cord trousers. Button waistband and fly. Shaped drop down pockets and secure welt pockets. Front J-mouth pockets. Shaped back belt loops. Tough engineered trousers for work & play. Chocolate (right) | 30, 32, 34, 36, 38 (regular) | Loose fit | 100% 14w organic cotton cord | Machine wash | Made in China | Price ÂŁ85

Lockley trousers Six-pocket workwear inspired brushed twill cotton trousers. Button waistband and fly. Shaped drop down pockets and secure welt pockets. Front J-mouth pockets. Shaped back belt loops. Brushed heavy twill fabric. Engineered to be tough for work as well as play. Graphite (right), Navy (below) | 30, 32, 34, 36, 38 (regular) | Loose fit | 100% organic cotton twill | Machine wash | Made in China | Price ÂŁ85

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You reap what you sOw A building is only as strong as its foundations. Fredrik, James and Peter make sure their dirt jumps are strong enough to withstand a thrashing shortly after.


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Utility hoody & crew Our classic regular fit hoody and crew in a heavy-weight loop-back organic cotton sweat. Heather | S, M, L, XL | Regular fit | 100% organic cotton | Machine wash | Made in Turkey | Price Hoody ÂŁ65, Price Crew ÂŁ55


illustration by Jack Lynch

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MOORE


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MOORE GUTS MOORE SPEED MOORE STYLE BIKE OR BOARD THIS KID IS THE REAL DEAL THEY CALL HIM JACK THE RIPPER

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NEED WE SAY MOORE?

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PLENTY STRONG The Westerlies are triple needle stitched on the inside and outside leg. Four-pocket reinforced canvas. Button waistband and fly. Two slanted front hand pockets and two rear button down pockets. Articulated knees for ease of movement and adjustable popper waistband with a reinforced double layer seat panel. Loose fit. Yup, made to work.

Westerlies Dark charcoal (above), Army green (main picture) | 30, 32, 34, 36, 38 (regular and long) | Loose fit | 100% organic canvas | Machine wash | Made in China | Price ÂŁ85


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Tracker jacket An update of last Winter’s bestselling jacket. Epic rainproof cotton fabric outer shell. Four patch pockets. Concealed hand pockets behind lower patch pockets. Concealed front zip behind storm flap. Adjustable cuff tabs. Internal lining wadded with quilted pattern. Internal secure wallet pockets. Perfect for keeping you dry and warm in the British Winter. Black | S, M, L, XL, XXL | Relaxed fit | 100% Epic cotton | Machine wash | Made in China | Price £160

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Drifter brown jeans Five-pocket jeans. Button waistband and fly. Triple needle stitched on the inside and outside leg. Our classic loose fit jeans. Every detail the same as our best selling jeans, except the colour. Brown denim | 30, 32, 34, 36, 38 (regular and long) | Loose fit | 12oz organic denim | Eco-ball washed for softness | Machine wash | Made in China | Price ÂŁ80


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BFJ jacket A warm, cosy down filled jacket with a recycled polyester outer. Insulated removable hood, brushed tricot inside neck for comfort and warmth, two-way zip with storm flap to keep the cold out, external and internal pockets. Black | S, M, L, XL, XXL | Active fit hooded jacket | Recycled polyester with down fill | Machine wash | Made in China | Price ÂŁ175


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I don’t know what my carbon footprint is. But I do know that I make an effort to keep it small. Yet, only since we moved from the city and disconnected from mains gas (choosing to heat our house by wood alone) do I know the true metrics of what it takes to “stoke the boilers” in our house for just one year.

Man make fire. Man stay warm.

It breaks down like this: We burn 4 wheelbarrows of wood a week in the winter to heat our house and do most of the cooking. In the summer we would use just 1 wheelbarrow a week. Winter is 8 months, summer is 4.


01239 614 122 We have 2 log storage compartments in the woodshed that each take 2 trailer-loads of logs to fill. Each trailer is about 1 tonne of wood. Each compartment lasts about 1 month, so it holds about 16 wheelbarrows.

In terms of volume, one of our storage compartments can hold about two whole 35-year-old ash trees, including the trunk and all the branches that measure up to 20mm in diameter. In a year we use about 5 or 6 trees. I know that to fell 1 tree, limb it, move it, split it and stack it, is 1 day’s work on my own.

This will consume about ¼ of a litre of 2-stroke and half of that in chain oil for the chainsaw. I consume approx. 6 cups of tea and 2 litres of water on the job. The limbing and splitting is done by axe. We need to split and dry all the wood in advance so that we get full energy from the burn and don’t end up drying the wood on the fire.

Trees take longer to grow than 35 firewood does to season, so deciding what to cut down and planning replanting needs a lot of consideration.

Indeed, an ash tree takes 1 year to dry enough to burn hot. A sycamore takes 6 months. Hazel and Hawthorne 1 year, oak and beech take upto 2 years or more and rescued driftwood from the river takes 2 months to dry under an airy tarpaulin.

Yet by leaving the comfort zone and disconnecting from the mains, the inconvenience, effort, planning and physical preparation I now have to go through has actually reconnected me with exactly what it takes to sustain just me and my little family.

These days, every household has power, heat and water on demand. It wouldn’t be far from the truth to say that most of us probably take it a bit for granted.

Adrian Gunn


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Fireside jumper Relaxed fit chunky cowl neck jumper with one button and contrast colour sewing thread for sewing on the buttons. Textured elbow patches with contrast colour hand stitch around the edge. Heavy gauge knit with chunky rib cuff and hem, which has a soft feel. Thunder (top), Cocoa (bottom) | S, M, L, XL | Relaxed fit | 100% lambswool | Hand wash cool | Made in China | Price ÂŁ90


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They’ll even take the shirt off your back This product is a man’s overshirt. However, when we were in Sweden, every time we wanted to take a picture of it on a man, we could never find it. That’s because it was constantly being ‘borrowed’ by the women on the shoot. They loved the fact that it was big and cosy. They loved the soft quilted lining and the warm recycled wool outer. They wore it over base layers at breakfast, they warmed up in it after lake jumping, and they chilled out in it around the campfire at night. So even though we have very little photographic evidence, you’ll just have to take our word for it. It does look good on a man.


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Cuddy shirt Checked overshirt made from a mix of recycled wool and polyester. Big enough to be worn as an extra warm shirt or over a hoody. Lined with brushed organic cotton flannel and lightly wadded. Bellowed chest pockets. Button front placket and cuffs. Blue | S, M, L, XL | Loose fit | 50% recycled wool, 50% polyester| Machine wash | Made in Portugal | Price ÂŁ145


illustration by Millie Marotta

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Fredrik Western shirt Slim fit Western style shirt in the softest organic cotton flannel. Natural (left), Green (middle), Chocolate (right) | S, M, L, XL | Slim fit | Organic cotton brushed flannel | Machine wash | Made in Portugal | Price ÂŁ65


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Moore shirt Slim fit military style double pocket shirt in heavy herringbone organic twill. Epaulette detail on the shoulders. Black (left), Ink (middle), Army green (right) | S, M, L, XL | Slim fit | 230g organic cotton herringbone twill | Machine wash | Made in Portugal | Price ÂŁ75


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THE THINKING BEHIND THE HAND-ME-DOWN PROJECT

We live in interesting times We live in times of limited resources but unlimited desire to consume them. The answer though is real simple: to consume less as a consumer; to make a better designed product as a manufacturer. Going forward we will have to take more responsibility for our consumption. The manufacturer and the consumer will both have to share that responsibility. From where we stand as a manufacturer, a product that keeps working for longer uses less resources in the end. The key ingredients to this are quality and good design. To make something well, you know, the best you can do, means going that extra mile. Every stitch, every zip, every little feature considered. The weakest points made strong. Then, and only then, can we say that we have fully understood the responsibility of making something. Hand-Me-Down Contract This product is guaranteed for a minimum of 10 years from the date of original purchase. The chances are it will last a good deal longer than that. So now you have to decide whom you’d like to hand this product down to. Err‌


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Satchel Heavy waxed canvas satchel. Two layers of outer pockets for a mobile phone and notebook. Gull grey/cyan, Tan earth/red (see website) | 300x220x120mm | Heavy waxed canvas | Made in China | Price £125

Backpack Heavy waxed canvas day bag with padded shoulder straps. Three layers of outer pockets for pens/tools, a mobile phone and notebooks. Internal 17inch laptop pocket and two camera pockets. Tan earth/red, Gull grey/cyan (see website) | 340x400x160mm | Heavy waxed canvas | Made in China | Price £195

Messenger Heavy waxed canvas messenger bag with an adjustable padded shoulder strap. Two layers of outer pockets for pens/tools, a mobile phone and notebooks. Internal 15inch laptop pocket and two camera pockets. Large back slip pocket for documents. Gull grey/cyan, Tan earth/red (see website) | 400x280x140mm | Heavy waxed canvas | Made in China | Price £185


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Sverige 책r fantastiskt.


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I am 27. Jacob is 27. I ride BMX, so does Jacob. But that is where the similarities end, as I was born in England and Jacob was born in Sweden. My local spot was a concrete abnormality where I learned the tricks I saw in all the magazines. Jacob’s local spot was a perfect bank, transitioned at the bottom where he learned all the tricks he could think of, the bank was the side of a cliff. This is probably the reason that he has an ability of looking at everything in a completely different way to myself and all the people I grew up riding with. Nature is just a part of his life and just like every single one of his fellow country folk they just seem to be so in tune with it. If Mother Nature herself walked into a bar she’d give us all a hug I’m sure, just before she wandered over to the outside bar and high-fived all the Swedes before buying them a round, which they would definitely buy back. I’ve been doing my best to integrate walks in the park, runs on the cliffs, cycling through the woods but I feel strangely alien, like I’m trying too hard. It’s not natural to my sort, my lungs are too full of West Midlands smog and although I love the outdoors I just know it’s going to take me a lifetime of being Swedish to refine that look in my eyes when I see nature do something amazing. No matter how hard I try it’s just not there. Yet Jacob and all the rest of them do it perfectly, just take a look at a sunset and look into the eyes of a Swede as they say “Sverige år fantastiskt” and that is why they get the high-fives. They are right too, Sverige certainly is ‘fantastiskt’. Matthew J Adams


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NBL light Cut to hug the body, perfect for high-intensity exercise, subtle rib construction, tiny holes in the fabric means that it wicks moisture, regulates temperature, stays odour free and doesn’t itch. Zque accredited Merino. Longsleeve: True red/graphite, Graphite/sunflower, Ink blue/graphite, Cedar green/graphite | Shortsleeve: Graphite/sunflower (see website), Ink blue/graphite (see website) | S, M, L, XL | Athletic fit | 100% Zque accredited Merino wool | Machine wash | Made in Fiji | Price Longsleeve £50, Price Shortsleeve £45


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YOU DON’T HAVE TO LOOK LIKE YOU DO SPORTS TO DO SPORTS At howies we have people who ride to work, we have people who go for a skate at lunch time and we have people who go for a run at the end of the day (often followed by a quick half in the pub). Whatever they do for kicks, they all have something in common. They have learnt to love Merino. You see it has such great moisture wicking and temperature regulating properties that it out performs a lot of ‘sports’ tops on the market. And, particularly if they are wearing a top like our new ribbed Henley, they can get back to work or pop into the pub without looking (or smelling) like a sports geek.


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Merino ribbed Henley Textured rib Merino top, ideal layered or worn casually. Concealed thumb loops in underarm sleeve seam. Button front placket. Made from 100% Merino wool. Zque accredited. Merino wicks moisture and regulates your temperature. It doesn’t itch and it feels great next to your skin. Flat locked seams for comfort when active. Chocolate (top), Burnt orange (bottom) | S, M, L, XL | Slim fit | 100% Merino wool | Machine wash | Made in Fiji | Price £70


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Find your inner Sven. 53

The Swedes make great explorers. Their long dark winters might well be the reason. Växjö in the south got just 22 minutes of sunlight a couple of Decembers back. Phew. Enough to make even die-hards pack their bags. One of Sweden’s finest explorers was Sven Hedin. Back in the early 1900s he discovered the Trans Himalayan mountain range (crossing it eight times, once disguised as a Buddhist pilgrim), unearthed parts of the Great Wall of China and located the sources of Asia’s biggest rivers. He was also an accomplished photographer, geographer and illustrator – meticulously recording everything from mountain heights to native plant strains and animal species. On one expedition he even measured the dimensions of all his camels.

Even today his notes (there are, appropriately, mountains of them) help interpret satellite images of central Asia. But his motivation wasn’t cash or fame (although in 1977 Volkswagen did name a camper van after him). It was that nobody had ever set eyes on these places before. The vast blank spaces on the map marked ‘unexplored’ were just waiting to be filled-in. So what’s left for the Sven Hedins of tomorrow? Well, and this is oddly comforting, there’s actually quite a bit. Vast African deserts, Congolese jungles and swamps, polar islands and plenty of unclimbed mountains – Tibet’s Gangkhar Puensum possibly being the highest. So if this winter starts getting you down, maybe you should go and do a bit of exploring yourself. Chris Boddy


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Waffler mid-layer Wear over a base layer as a mid-layer when the weather is cold or as an autumnal top layer. Half-zip, honeycomb construction, which has high breathability but also traps your body heat. Zque accredited Merino. Great for sports like snowboarding, biking, walking or running. Works even better when used in a layering system with an NBL underneath. Graphite/sunflower | S, M, L, XL | Athletic fit | 100% Merino wool | Machine wash | Made in Fiji | Price ÂŁ90


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THE WAFFLER IS UP FOR ANYTHING The Waffler is extremely versatile. It’s a mid-layer. Because it’s not bulky it’s perfect for wearing over a base layer and underneath a jacket when you need extra warmth. It’s a top layer. Because the fabric has a 3D waffle construction that traps heat around your body like an invisible thermal blanket it’s warm enough to be worn like a fleece. It’s a sports top. Because it’s made from the finest Merino wool it will keep breathing and wick away moisture so it’s also great for being active.

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MAKE SOMETHING SO GOOD THAT YOU WANT TO TELL YOUR FRIENDS ABOUT IT www.howies.co.uk

Our base layers cost more than our competitors’. We don’t pay top riders to wear them. Nor do we have any money to spend to advertise them. We can’t afford to put them in a box. Nope, we got none of that. You see, we put all the money into making a better product. That’s why we are able to buy the highest quality 18.5 micron New Zealand Merino (a human hair is 80 microns). But not all Merino is the same. Just like wine, just like bikes, quality can vary. You have to know your stuff. Thankfully, we have the toughest selection process known to man and sheep. Indeed, we are one of only a handful of companies in the world to use Mapp endorsed Merino. A guarantee of source, process and functionality. All this costs money. But for product, we can find the money. Because when you make something better than the other guys, people talk.


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Stones boxer brief and NBL light long johns We’ve had a lot of feedback from customers who love the performance of our Merino underwear but found that they were let down by the waistband. You see, Merino is a moisture wicking fabric so it feels dry against your skin, but the nylon elastic we used would just feel cold and wet. So we’ve come up with a new waistband where the elastic is encased in Merino. So no more soggy waistbands, but lots more happy customers. All our Merino underwear has flatlocked seems, which makes it suitable for all types of sport. Ink blue, Graphite | S, M, L, XL | Athletic fit | 100% Merino wool | Machine wash | Made in Fiji | Price Stones boxers £35, Price NBL long johns £50


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Barrier hoody A reversible hooded fleece with a protective shower- and windproof outer layer. Ideal for wearing after sport to keep the elements out. Can also be worn with the fleece on the outer if you get too hot. Outer is made from recycled polyester and spandex with a DWR proofing. The inner Sherpa fleece is made from a mix of recycled and regular polyester. Embroidered logo on the left cuff. Chest pocket with zip to keep your keys, coins or cards safe. Two hand pockets also with zips. Graphite (far left), Khaki (left & main picture) | S, M, L, XL | Relaxed fit | Singtex recycled polyester | Machine wash cool | Made in China | Price ÂŁ130


illustration by Lizzy Stewart

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DON’T JUST TAKE OUR WORD FOR IT I think it's pretty fair to say that most bike styles are pretty, well, vulgar. At one end of the scale you've got the classic crackhugging spandex, and at the (very) far end you've got the downhill riders (myself included) in our garish, over-built race pants. I think a good gauge of riding kit is if you'd feel good just walking down the street in it. I was pretty happy to see a pair of shorts that finally ticked some boxes. The shorts from howies are a comfortable fit in that they are loose, but not flapping around all over the place so they don't get caught on my shifter, but they certainly aren't Lycra either. They are just a nice, neutral looking short that I'd be perfectly happy walking down the street in or chilling by the lake, yet splash proof and tough enough to be worn out on the mountain. It even has something else that's always missing from mountain bike shorts: a pocket. Sounds little but you always need somewhere for your lift pass and a bit of cash. James McKnight – MTB team


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Alder shorts Engineered bike shorts for active use with ergonomic cut seams packed with functional features. Stretch Epic rainproof cotton, will protect you from the elements and has stretch for comfort when active. Adjustable hook and loop waist tabs. Hand pockets with internal stash pocket. Side storage cargo pockets. Concealed zip mesh vents integrated into ergonomic front seams. Phone pocket. Elastic waist. Poppers at waistband to fit standard liners, including our Merino liners. Black | S, M, L, XL, XXL | Regular active fit | 100% Epic cotton | Machine wash | Made in China | Price ÂŁ95


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THE ONLY THING THAT MATTERS IS EVERYTHING Here are some things about our jeans that are important to us: All our denim is organic. We do not use enzyme washes, instead our jeans are washed in water with rubber balls called eco-balls. We triple stitch critical seams. Our belt loops are set underneath the waistband for extra strength. We don’t use rivets because they hurt when you fall of your skateboard or bike. We use re-inforced bar tacks to strengthen critical areas. Hem and leg seams are chain stitched – a distinctive yarn roping effect which is enhanced with age. We use undyed organic cotton for our pocket bags (bleaching cotton weakens it). The back pocket stitching is a map of our coastline, the river Teifi, and the dot is Cardigan town, the home of howies. Our complete range of men’s and women’s jeans are available on our website and in our shops.


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photography by Emma Humfrey

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Snowboarding to me is not just a sport, it’s a way of life. There is nothing more exhilarating than riding down a mountain at speed. The adrenalin rush is amazing, whether it be riding at speed, hitting a kicker or mastering the technicality of the halfpipe, the feeling is amazing. I love the people involved in snowboarding. It is like no other sport. Despite the fact that we enter competitions to compete against each other we are all stoked when someone is riding well. When I managed to get through to my first World Cup final, there was a massive cheer from the rest of the competitors. That’s a great feeling. The mountains also make a magnificent backdrop for the sport. There is never a morning when you feel like staying in bed. If it was not for the weather and having to give my body a rest, I would ride every day. Ben Kilner Ben is the British Halfpipe Champion and in February 2010 will represent Great Britain in the Vancouver Olympic snowboarding events.

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Men’s t-shirts Truth (white), Super nice (black), Wheels (forest), Playtime (heather), Gramophone (white) | S, M, L, XL, XXL | Regular fit | 100% organic cotton | Machine wash | Made in Portugal | Price £25


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Women’s t-shirts Super nice (true red), Life is sweet (white), Forest (heather), Add some music (dark purple), Gramophone (white) | 8, 10, 12, 14, 16 | Regular fit | 100% organic cotton | Machine wash | Made in Portugal | Price £20

More designs and colourways available on our website.


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Daylight half the year.


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Darkness the other half (seems like a waste).


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WARM JEANS These jeans are for the days when even your favourite jeans don’t feel right. They are for those crisp, cold days that call you outside. They are for putting on after you have got soaked through to the skin. They are great armchair-curling, book-reading jeans. They are log-chopping jeans. They are beach-walking jeans. They are bread-making jeans. They look like jeans, but secretly they are pyjamas (just check out the lining). They have the same effect as hot Ribena. They are perfect winter jeans.


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Warm Mary jeans Loose fit jeans that are based on an old favourite, our Mary jeans from 2005. Lined with brushed check cotton for a super warm slouchy jeans. Wear after sport or just on a cold day. Rounded pockets on front and back and small coin pocket on left hand side. Drawstring waistband. Button fly. Belt loops. Triple needle stitched on the inside and outside leg. Indigo | 26, 28, 30, 32, 34 (regular and long) | Loose fit | 10oz organic denim, organic cotton brushed liner | Machine wash | Made in China | Price ÂŁ95


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Cosy wrap cardigan A cosy, chunky wrap-around cardigan made from nothing but the softest lambswool. Raised wavy pattern in the knit. High collar, two side seam pockets to keep your hands warm. Wooden buttons. Thigh length. Chunky enough to be worn as a coat on those sunny winter days. Thunder | 8, 10, 12, 14, 16 | Relaxed fit | 100% lambswool | Hand wash cool | Made in China | Price £125

Purl scarf and Welly boot socks We have a very limited number of these lovely scarves and Welly boot socks made by Gillian Osband especially for us. The wool is naturally coloured and comes from the Coloured Poll Dorset sheep that graze on her farm at the edge of the Preseli hills. The scarf is an oversized triangle shape with tassels on every corner. Each one will be slightly different as they are hand knitted. The socks are knitted and hand finished by Corgi in Ammanford where they have been knitting socks on traditional machines for over 100 years. Natural | Scarf: one size only; Socks: M, L, XL | 100% Welsh wool | Hand wash | Made in UK | Price Scarf £75, Price Socks £30


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A few years back we produced the Cwtch gillet. It instantly became a favourite with lots of the women here at howies. We’ve now brought back a new version, still as warm and cosy, but with a showerproof recycled polyester outer layer. Perfect for layering up during the winter months.

Cwtch gillet Full zip hooded wadded vest. Textured seersucker effect. Front hand pockets. Internal secure zip pocket with an iPod earphone exit hole. Zip off adjustable draw cord hood. Internal quilted pattern inspired by traditional Welsh wool patterns. Internal zip chin guard. When you’ve finished with this jacket send it back to us and we’ll recycle it. Purple/arctic ice (above), Dark khaki/sunflower (main picture) | 8, 10, 12, 14, 16 | Regular fit | Teijin recycled polyester | Machine wash | Made in China | Price £120


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Give a man a loaf of bread and you feed him for a day. Teach him to fish and you feed him for a lifetime. But give him a loaf of bread and some fish fingers and he can make fish finger butties.


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Cabin tunic Thigh length shirt-style dress in the softest organic cotton flannel. Elasticated hem, button-through front. True red, Indigo | 8, 10, 12, 14, 16 | Regular fit | 100% organic cotton | Machine wash | Made in Portugal | Price ÂŁ65


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Melin cardigan and dress Tunic style dress and button through cardigan in the softest lambswool. The jacquard pattern is inspired by Welsh woollen mills and traditional Welsh blankets. Melin cardigan: Thunder (top left), Natural (top right) | 8, 10, 12, 14, 16 | Relaxed fit | 100% lambswool | Cool hand wash | Made in China | Price ÂŁ85 Melin dress: Brown (right), Thunder (main picture) | 8, 10, 12, 14, 16 | Relaxed fit | 100% lambswool | Cool hand wash | Made in China | Price ÂŁ110


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Cord Marys Loose fit cords based on one of our favourite jeans styles from 2005. Soft, slouchy organic corduroy. Rounded pockets on the front and back, a small coin pocket on the left hand side. Drawstring waistband. Button fly. Triple needle stitched on the inside and outside leg. Chocolate | 26, 28, 30, 32, 34 (regular and long) | Loose fit | 14w organic cotton cord | Machine wash | Made in China | Price ÂŁ80


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Campus jumper Our best seller from last year in new colours. Heavier gauge knit with chunky rib collar, cuff and hem. Button opening at front neck to chest. Draw cord above hem. howies embroidery above hem. Corozo buttons. Glacier cherry (top), Navy (bottom), Ink (main picture) | 8, 10, 12, 14, 16 | Relaxed fit | 100% lambswool | Hand wash cool | Made in China | Price ÂŁ80

Lottie scarf Made in a factory not far from our home in West Wales. They use traditional machines and highly skilled workers to create all their products. Each scarf is hand linked and hand sewn to create a high quality finish. They use the same methods they have been using for over 50 years. Pink/natural, Navy/natural | One size only | 100% pure Geelong lambswool | Cool hand wash | Made in UK | Price ÂŁ80


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Fully air- -equipped conditioned gym Annual and membershipspa : free


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Homespun tunic A ž sleeve thigh length tunic style dress. Button opening front with a Mandarin collar, concealed side seam pockets and adjustable button tabs at the back. Wear as a dress or over slim jeans. Ink (top), Sahara stripe (bottom), Dark purple/Ice blue (main picture) | 8, 10, 12, 14, 16 | Thigh length tunic dress | Ink: Organic cotton herringbone twill; Sahara stripe – Dark purple/Ice blue: Organic cotton seersucker | Machine wash | Made in Portugal | Price £75


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Lakeside shirt An oversize Mandarin collared short sleeve shirt. Lightly pleated front yoke with button fastening. Sleeve tab detail so they can be rolled up. Wear over our punked Merino or the long sleeved Henley and a pair of slim jeans. Cut to be half size larger than a true fit. Sahara/Breton blue (top), Dark purple (bottom), Army green (main picture) | 8, 10, 12, 14, 16 | Loose fit shirt | Organic cotton seersucker | Machine wash | Made in Portugal | Price ÂŁ70


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Stroller jacket An update of last Winter’s Stroller jacket. Epic rainproof cotton outer shell. Two lower patch pockets. Concealed hand pockets behind lower patch pockets. Concealed front zip behind storm flap. Adjustable cuff tabs. Internal lining wadded with quilted pattern. Button off adjustable hood. Internal secure wallet pockets. The perfect jacket to keep you warm and dry in the British Winter. Black | 8, 10, 12, 14, 16 | Relaxed fit | 100% Epic cotton | Machine wash | Made in China | Price £140


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EPIC COTTON IS QUITE SOMETHING Despite looking and feeling like regular cotton, Epic behaves just like a performance fabric, meaning it’s comfortable to wear but also functions when you need it to. It’s windproof, rainproof and, unlike other hard shells, maintains breathability thanks to an encapsulation process that treats every fibre. It also keeps its water-resistance when put through the wash.

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Tax: 60% Happiness: 91%

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Sometimes you go to another country, and it looks like everything’s upside-down. But as you get to know more, you wonder if maybe they’re the right way up – and it’s the rest of us who are topsy-turvy. Sweden’s famous for its high taxes. Most Swedes pay between 49% and 60% of their salary in tax.* It’s the second-highest tax burden in the world. So why are they so cheerful? 91% of them say they’re happy, which puts them current equal second on the world happiness scale. The UK comes in at number nine.** To many Brits, this looks like a contradiction. How can Swedes be worse off than us, and still be happier? The answer is, of course, that they’re not worse off. They just have a different attitude to tax.

The Swedes have a very neighbourly, cooperative outlook. Instead of the state being something that just siphons off your cash, they see it as a protective roof over everyone’s head. Paying taxes just means chipping in to pay for timber and nails and slates for the roof. To Swedes, high taxes mean free schools (and school lunches). Free healthcare. Incredible maternity and paternity leave (new parents get a combined leave of 480 days, most of it at virtually full pay). Generous state pensions, child allowance and unemployment benefits. Nice, eh? So could it be that higher taxes are actually a good thing? Well, at least it’s got us thinking. Mike Reed

* We got our figures from Wikipedia (of course), and this Observer article about tax in Sweden: http://bit.ly/RvsaO ** Happiness figures from www.nationmaster.com


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Harper cardigan Long lambswool cardigan with a deep V-neck. Plain and simple with subtle colour tipping on cuffs, hem and pockets. Dark charcoal (top), Navy (bottom), True red (main picture) | 8, 10, 12, 14, 16 | Relaxed fit | Thigh length | 100% lambswool | Hand wash cool | Made in China | Price ÂŁ70

Cabin shirt Long sleeve Western shirt. Curved shoulder patches with gathers underneath and Peter Pan collar. Small chest pockets. Slightly longer than hip length. Made from soft, cosy brushed flannel. Ink blue (top), Indigo (bottom), True red (main picture) | 8, 10, 12, 14, 16 | Regular fit | 100% organic cotton | Machine wash | Made in Portugal | Price ÂŁ65


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PRE-LOVED This garment is made from recycled polyester fibres. In a previous life it might have been a fleece, a t-shirt, or even a bottle. Maybe for another brand. For another use. In another country. Bought by another person. Who knows? The old garment was ground down, de-coloured, converted into polyester polymers, spun back into fibre and then made into this new garment. Now it has been given another life. A sort of reincarnation, if you like. A chance to go do ‘stuff’ again.


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BFJ jacket A warm, cosy down filled jacket with a recycled polyester outer. Insulated removable hood, brushed tricot inside neck for comfort and warmth, two-way zip with storm flap to keep the cold out, external and internal pockets. Black | 8, 10, 12, 14, 16 | Active fit hooded jacket | Recycled polyester with down fill | Machine wash | Made in China | Price ÂŁ165


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Second skin Merino jumper Relaxed fit crew neck jumper. Beautiful fine gauge knit made from extra fine 21 micron Merino. Our Merino is the highest quality New Zealand Merino and it is Zque accredited. This will become a classic howies staple, with all the properties of our Merino base layers but in a crew neck jumper that can be worn everyday, work or play. Submarine (above), Purple (main picture) | 8, 10, 12, 14, 16 | Relaxed fit | 100% Merino wool | Machine wash cool | Made in China | Price £100 Loom skirt Cosy checked skirt that sits just above the knee. Rounded pockets on front. Made from recycled wool and polyester. Organic cotton facing inside waistband so the wool doesn’t sit next to your skin. Large contrast side button and side zip opening. Deep waistband and belt loops. Blue | 26, 28, 30, 32, 34 | Sits just above the knee | A-line fit | 50% wool, 50% polyester | Machine wash | Made in Portugal | Price £75


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Try walking down the street when everyone else is going the other way. Bummer. People tread on your toes. They barge. They mutter, they tut, they glare. But when you get through, when you pop out into the sunlight, it feels pretty good. There’s space. There’s no muttering. You can breathe easy. You got there.


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Lottie hat Made in a factory not far from our home in West Wales. They use traditional machines and highly skilled workers to create all their products. Each hat is hand linked and hand sewn to create a high quality finish. They use the same methods they have been using for over 50 years. Pink/natural, Navy/natural | One size only | 100% pure Geelong lambswool | Cool hand wash | Made in UK | Price ÂŁ65

Utility hoody Our classic regular fit hoody in a heavy-weight loop-back organic cotton sweat. Heather | 8, 10, 12, 14, 16 | Regular fit | 100% organic cotton | Machine wash | Made in Turkey | Price ÂŁ60


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Lizzie cords Stretch skinny fit five-pocket cords in the softest organic cotton stretch corduroy. Button waistband and fly. Two front hand pockets, coin pocket and two rear patch pockets. We have updated and improved the fit with a flattering rise that covers the bum perfectly. Ink (above), Dark purple (main picture) | 26, 28, 30, 32, 34 (regular and long) | Stretch skinny fit | 100% organic cotton corduroy | Machine wash | Made in China | Price ÂŁ85


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illustration by Jenny Bowers

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SOME WORDS ABOUT THE TAITH LEGGINGS For a few seasons now the sports kit has been a bit thin on the ground from howies. So for Winter we’ve added a few goodies to the range. One of these is something that I have been passionate about for some time. It doesn’t matter what sports you do, leggings are an essential bit of kit. I use them for running, cycling, rowing and kayaking. The ones I have owned before are from a well-known brand. They are the best I have found but they annoy me. They are made from man-made fibres, they get cold when they’re wet, they smell after a few wears, they dig in on the waistband and below the knee and generally feel uncomfortable. And as soon as I’ve finished exercise I take them off. This led me to want to design some Merino leggings. Seeing as we all love our Merino tops, why can’t we have Merino bottoms too?

However, Merino is a very soft fabric so it had to withstand a lot of bending of knees (no baggy knee syndrome allowed), it had to put up with some abrasion and it had to fit the body without being uncomfortable. So I came up with the Taith leggings. Taith means ‘journey’ or ‘tour’ in Welsh – something you will come across a lot when out on your bike or running in the beautiful Welsh countryside. I have been testing them for a while now, from original prototype to the size set, which had all the alterations and they are brilliant. Exactly, if not more than, what I wanted. The waistband doesn’t dig in, it’s high enough to keep everything warm, they are a midthigh length so they don’t cut under your knee, they don’t get baggy knees and they feel like you’re not wearing anything. Lisa was out running in Tenby and said “I felt like I was bottom half naked”.

One night, after a run along the coast path, I got in, made food, curled up with the dog on the sofa and completely forgot to take them off. They were so comfy, warm, dry and non smelly I forgot I was wearing kit. It’s a great feeling to be able to design and make something you really want and know that all those little annoyances won’t bother you anymore because you’ve solved the problem. I love them and I wanted to share all this with you because I think you will love them too. And let’s face it, it’s hard trying to find good kit that feels and looks great too. I’m going to stock up and I hope you do too as I want them to be a howies product for years to come. Mel Lang (she designed them)


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NBL light longsleeve Cut to hug the body, perfect for high-intensity exercise, subtle rib construction, tiny holes in the fabric means that it wicks moisture, regulates temperature, stays odour free and doesn’t itch. 100% Zque accredited Merino. Purple orchid/graphite (left), Indigo/ graphite (below left), Greenlake/graphite (below right) | 8, 10, 12, 14, 16 | Athletic fit | 100% Merino wool | Machine wash | Made in Fiji | Price £40

Taith Merino leggings Mid-calf length leggings made from a Merino wool and nylon mix. The Merino is next to your skin to keep you warm and to wick moisture away from your skin. Zque accredited Merino and naturally antibacterial so there are no bad smells. Lycra is added for a snug fit and to provide compression qualities that help your muscles recover quickly during and after exercise. Use for running, cycling, kayaking. Small rear pocket for coins, cards or keys. Small, reflective howies print on the rear. Deep grown on waistband. Gripper elastic on hems to stop them from riding up. Graphite | 8, 10, 12, 14, 16 | Athletic fit | 38.7% Merino wool, 44.8% nylon, 16.5% spandex | Machine wash | Inside leg 39cm on size 8, 1cm more on each size up to size 16 | Made in Fiji | Price £90


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Waffler mid-layer Wear over a base layer when the weather is cool or as a mid-layer when it gets really nippy. Half-zip, honeycomb construction that has high breathability but also traps your body heat. 100% Zque accredited Merino. Indigo/graphite | 8, 10, 12, 14, 16 | Athletic fit | 100% Merino wool | Machine wash | Made in Fiji | Price ÂŁ85


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Punked base layer Cut to hug the body, perfect for high intensity exercise, subtle rib construction, tiny holes in the fabric means that it wicks away moisture, regulates body temperature, stays odour free and doesn’t itch. Also great for layering under casual wear. 100% Zque accredited Merino.

Punked long johns Flatlocked side seams make it suitable for all kinds of sports. New Merino waistband has the elastic encased in Merino fabric so you have warm Merino wool next to your skin instead of nylon elastic, meaning no more cold and wet elastic bands.

Greenlake/grey marl (top), Grey marl/vanilla (middle), Indigo/ grey marl (bottom) | 8, 10, 12, 14, 16 | Athletic fit | 100% Merino wool | Machine wash | Made in Fiji | Price £50

Greenlake/grey marl (top), Indigo/grey marl (bottom) | 8, 10, 12, 14, 16 | Athletic fit | 100% Merino wool | Machine wash | Made in Fiji | Price £50


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illustration by ZoĂŤ Barker

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It led us to thinking, Sweden is full of such characters and people who share Bengt’s ‘fix things’ philosophy. And we found Sweden to be a richer place for it. Thanks for helping us Bengt.

This is Bengt. One super nice Swede. He invited us into his home and fixed Jon’s bike. Bengt is a fixer of everything, particularly old bikes. You name it, Bengt can mend it. His shed is an amazing place. With all the tools a fixer needs. A nut for every bolt, a bolt for every nut. Full of bikes and mad contraptions. Never seen anything like it. Crazy.

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WASHING LINE 1 TUMBLE DRIER 0


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Boys’ longsleeve t-shirts Savage cat (ocean blue), Unbreakable (forest), Extremely important stuff (true red) | 3-4, 5-6, 7-8, 9-10 | Regular fit | 100% organic cotton | Machine wash | Made in Portugal | Price £15


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Girls’ longsleeve t-shirts Extremely important stuff (berry), Add some music (cherry), Life is sweet (turquoise) | 3-4, 5-6, 7-8, 9-10 | Regular fit | 100% organic cotton | Machine wash | Made in Portugal | Price £15


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Why do kids love our Merino? Is it because it is made from the finest fibres that don’t itch? Is it because it regulates their body temperature? Is it because they can wear it for days without it getting smelly? Is it because they can stay outside playing without getting cold? Is it because it can double up as pyjamas? Is it because it’s stripey? Is it because it looks cool with boots and skirts? Is it because they can put their pants on over the top and pretend they’re a superhero? With kids, you never know.

Children’s punked long johns 100% Zque accredited Merino wool, regulates temperature, wicks moisture, repels odour and doesn’t itch. Vanilla/grey marl (top), Greenlake/grey marl (middle), Indigo/grey marl (bottom) | 3-4, 5-6, 7-8, 9-10 | Athletic fit | 100% Merino wool | Machine wash | Made in Fiji | Price £25


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Children’s punked base layer 100% Zque accredited Merino wool, regulates temperature, wicks moisture, repels odour and doesn’t itch. Vanilla/grey marl (top), Greenlake/grey marl (middle), Indigo/grey marl (bottom) | 3-4, 5-6, 7-8, 9-10 | Athletic fit | 100% Merino wool | Machine wash | Made in Fiji | Price £25


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129 As my cycle journey around the coast of Britain over the Summer has progressed, there is a question that people ask a lot “what’s the best place that you have visited?”. I would say that our coastline is amazing and it’s hard to pick a single place. What is easy though is a favourite time of day. There is an hour or so in the evening that is magical. The time before sunset, when things calm down, the wind drops, less cars. The skies are amazing and often the low sun will pick out and light a single building on the horizon or throw huge shadows across the fields. It’s a great time to ride: on Anglesey you are alone on the ancient hills, in Cumbria the hedgerows come alive with birds, the west coast of Scotland has vast dramatic sunsets, and in Norfolk and Suffolk the huge skies light the rich and vast farmlands. Now the days are shorter and darkness arrives a bit sooner, so there is more of an urgency to find a place to camp or a bed for the night. But if things work out I can drift into a coastal campsite with supper in a pannier with just enough light to grab a quick shower and cook a bit of food. That’s a perfect evening. Nick Hand

www.slowcoast.co.uk

The mountain pass in the south of the Isle of Mull. 23rd July 2009


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How one dog could change the whole pet food industry.

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I want my dog to eat proper, decent food, something that I would not mind serving up every day and wouldn’t have to hold at arms’ length. Something that would look lovely in my kitchen cupboard and didn’t feel that it needed to be segregated into its own ‘pet food’ cupboard where all the hanging out tongues on the front of the packages could hang out together. After my dog just refused to eat any food I bought for her, I decided I needed to take the matter into my own hands and cook her up some yummy food that she couldn’t possibly resist. And that’s how it all started... I needed a delicious food in a handy – recyclable – container that I would love feeding her every day. Humans love caring for and nurturing their best friends and feeding her something that she so obviously enjoys was an important part of our relationship. The Pet Food industry is a huge, faceless industry run by four major FMCG’s. It’s on a massive 4 million cansan-hour scale. It’s an industry that runs its spreadsheets to 4 decimal points as each 10th of a penny makes a big difference to the profit margin. It’s worth knowing that an aluminium tin bought straight from the aluminium maker costs 15p. The biggest selling pet food in the UK retails for 57p a tin – running the numbers back, this would equate to around 3p of ingredients per tin. Not very appetising. Looking down the biscuit aisle or the ice cream counter and gazing at all the amazing ingredients we are now so conversant in – spelt flour, cardomum, organic lemon oil, lavender flowers makes you realise how far we’ve come from Raspberry Ripple and Neapolitan flavours. The food industry in general in the UK has transformed beyond recognition from where we were, say just 5 years ago. But the pet food industry has been stuck in a timewarp where price has been the one and only driver. As consumers we have been drummed into asking, ‘Where’s the discount?’. Drive through any town and see how many signs you find for ‘Discount Pet Foods Sold Here’.

How have we, a nation of pet lovers, got to the stage where we are on a mission to feed our best friends the cheapest food available, without questioning how is it possible to make something remotely nutritious for a few pence? As well as the conversation around ingredients, there’s also the eco angle: pet food packaging is one of the biggest landfill offenders. Obsession with convenience has led to many pet foods now being sold in pouches – which will never breakdown – three layers of reinforced foil and plastic that withstand the cooking process at very high temperatures are not designed to breakdown, even after hundreds of years. Even those large bags of dry food are made from plastics that are not recyclable. It’s time to really look at what goes into pet food. How have we been so gullible! I fed Lily for a long time on a variety of mass produced food without ever questioning the juicy pictures of plump vegetables, gravy and succulent pieces of meat on the label. It was only when she went on hunger strike that I really took the time to see what was behind the label. After 18 months of bad skin, itchy ears and general listlessness, I talked to my brother – a vet – and decided I had to do something about this. There must be people out there who would be happy to buy a proper meal for their pet! A cappuccino sets me back £2.70 – more than a day’s worth of yummy food for my dog. We turned the paradigm around by asking – ‘How good can we make this’ not, ‘How cheap can we make this’. We added lots of vegetables, fruit, a dozen herbs and lots of good meat into each recipe and set out our stall. Being a pet food evangelist has spread from Lily and I, to our customers…! We have so many emotional emails from them to say how thankful they are. I just need to bring my teenage daughter round – she still finds it hard to tell her friends what her Mum does for a living: “Mum – I CAN’T tell them you make pet food”! Henrietta Morrison www.lilyskitchen.co.uk


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A bonfire with soul‌

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the most inspiring and abundant event I have ever attended... truly excellent... a genius of place... great job, great lectures, a very special thing going on there in West Wales... the location, the hosting, the food, attendees, the speakers blended together to form a magical mix... I loved the Do Lectures, I really mean I fell in love with them... you gave me the greatest experience and I will remember it forever... the most inspiring conference event thing (which it clearly isn’t) that I’ve taken part in... a double shot of fresh air for my brain... like putting a hell of a lot of interesting, clever, funny, sparky people in a blender, in a field... a cross between The Burning Man, Ted Lectures and Where The Wild Things Are... a place of storytelling, a place of inspiration... I jumped in a river with some of the smartest, kindest, friendliest people on the planet... the meals taught us that food is not a thing but a relationship... I laughed. I laughed a lot... fuel for the soul... revolutions can start in that pub... a melting pot of people and ideas... people will get sick of me going on about how great it was... and fforest, well it gives it something so magical which feels key to the vibe and openness... thanks for a wonderful, amazing and unique event... damn that food was good... I leave alive, Diolch.

Tickets for the 2010 Do Lectures will go on sale on 1st December. www.thedolectures.co.uk


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Books

Forgotten Skills Darina Allen If anyone can get us to remember all those cooking skills we have forgotten, it’s Darina. Out of Our Minds: Learning to be Creative Ken Robinson How the education system is holding back creativity. The Element: How finding Your Passion Changes Everything Ken Robinson This ground breaking book explains how natural talent can meet personal passion. Waste. Uncovering the Global Food Scandal Tristram Stuart Supermarkets discard a quarter as many sandwiches as they sell. And other gems like that. Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism George Akerlof & Robert Shiller This book calls for a reworking of economic theory. It’s more interesting than I have made it sound, trust me.

Why Your World is About to Get a Whole Lot Smaller Jeff Rubin This is a book about the implications of Peak Oil and what it will mean to you and me. Jamie’s America Jamie Oliver Jamie goes looking for great American food. And finds it. Your Cabin In The Woods Conrad Meinecke A how-to manual on home crafts for woodworkers. Founders at Work Jessica Livingston Stories of startups’ early days, from the people who started them. The Intelligent Investor Benjamin Graham The book that changed how Warren Buffett invested. Phaidon Design Classics 667-999 Phaidon Learn from those who created some timeless classics. Two Lines Align Ed Fella & Geoff McFetridge Drawings and graphics from two masters of design. Loved this book.


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Websites

mullitover.cc A blog of conversations between photographers about their methods and work. Interesting indeed. thisistoy.com TOY is a collective of creatives who produce some amazing work. Including ‘Badass’ artist Chris Gray. fromthebasement.tv Just got a spankin’ new site with lots more videos, be sure to check it out. The show with Autolux on is a personal favourite of mine. tr.im/bigpictureapollo11 Amazing gallery of photos commemorating the Apollo 11 moon landings. As amazing now as they were 40 years ago. tr.im/boniverglasto Did you see Bon Iver at this year’s Glastonbury Festival? Even if you did, watch it again. Stunning. howieslook.tumblr.com Every day around lunch time we blog one beautiful picture from our 6 terrabyte image server. tr.im/brandnew09 A division of Under Consideration; a blog about corporate and brand identity work. I read this daily.

illustration by Millie Marotta

tr.im/forprintonly Another Under Consideration blog. For Print Only is a blog showcasing and celebrating example of beautiful printed media. ignorethecode.net This guy goes into insane analytical depth into all things internet. It’s really interesting, but a bit of a mind boggler (even for a geek like me).

Stuff

Facts: It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million viewers. The internet took four years to reach 50 million users... In less than nine months, Facebook had over 100 million members.

chrisbourkeart.com Incredible artworks from the owner of Spine skateshop in Worcester.

80% of companies use, (or are planning to use), LinkedIn as their primary tool to find employees during the course of this year. The site has just celebrated reaching its 45-millionth membership.

tr.im/draplinloves Draplin is an American based design company. This is a list of their loves. It’s extensive and very entertaining.

UK online advertising expenditure has just overtaken UK television advertising expenditure for the first time ever.

tr.im/draplinhates As above, this is a list of things that the guys at Draplin hate. It’s less extensive, but more entertaining.

by Jon The Geek

tr.im/interviewproject A road trip across America and back where the team stopped and interviewed people. There was no plan. They just met people. David Lynch facilitated it all. It rules. stickyscreen.org Like a Post-it note but on your computer screen. Useful.

If you would like to borrow and read any of the books on our list, email us at: library@howies.co.uk Also, if you have any books that you recommend, please let us know.


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How to order stuff Ordering

Visit www.howies.co.uk Call 01239 614 122 (Monday–Friday, 9am–6pm) To pay We accept Visa, Mastercard, American Express, Switch, Delta and Solo. If you would prefer to pay by cheque, please call us to place your order before you send your cheque. Delivery UK orders over £100 are postage free, Standard delivery £4 (2–5 working days), Next day delivery £6.50 (order before 3pm), Overseas deliveries – see website for different rates. Returns On UK orders you do not have to pay to return an item (unless it is a sale item). No quibble officer dibble guarantee We stand firmly by the products we make. We believe in quality and we will not be happy until you are. So, if our products have failed you in any way, please return them and we will give you your money back.

Kids’ measurements

Our kids’ clothes are designed and made with room for growth. All jeans can be reduced on the waist considerably due to elastic threaded through back of jeans with button holes at 1cm intervals.

Factories

We have decided to give information about the country of origin of our products in the catalogue so that you can make an informed decision before you buy. We have a formal assessment done on each of our factories to ensure the conditions for the people who produce our clothes are fair, safe and nondiscriminatory. For further information, visit howies.co.uk/info and click on the ‘Factories’ section.

Earth Tax

We give 1% of our turnover or 10% of pre-tax profits (whichever is greater) to grass-roots, environmental and social projects.

Are you on our database?

We send out four of these catalogues a year. We try to make them interesting so they make you think as well as buy. If you are not on our database and would like to be, visit: howies.co.uk/catalogue.php

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Women’s

How to measure

Women’s trousers come in regular length (31in inseam) and long length (33in inseam). 8 Bust 32in 81cm Waist 26in 66cm Hips 34in 86cm

10

12

14

16

34in 86cm

36in 91.5cm

38in 96.5cm

40in 101.5cm

28in 71cm

30in 76cm

32in 81cm

34in 86cm

36 in 91.5cm

38in 96.5cm

40in 101.5cm

42in 106.5cm

Bust Waist Hips

Inseam

Men’s

Men’s trousers come in short length (30in inseam), regular length (32in inseam) and long length (34in inseam).

Chest Waist

S M L XL XXL Chest 34-36in 36-38in  39-41in    41-43in 43-45in 86-91cm 92-97cm   99-104cm 104-109cm 109-114cm

Inseam

Kids’ Age Chest Waist Height

3-4 22¾in 57cm 21in 53cm 38½-41in 98-104cm

5-6 7-8 9-10 23½in 25in 27in 60cm 64cm 69cm 21½in 23in 24in 55cm 58cm 61cm 43½-45½ 48-50½in 52¾-55in 110-116cm 122-128cm 134-140cm

Chest Waist Height

Go get the fun!

Chest/Bust Measure under arms at the fullest part of the chest/bust. Waist Measure around the natural waistline. Inseam (inside leg) Measure from the top of the inside leg to the ankle.


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Sweden.


01239 614 122

Credit where credit is due Design and art direction by Pete Davies and Aron Jones.

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Photography by James Bowden, Paul Bliss and Nick Hand. Product photography and styling by Mojo Photo. Additional camera snappery by Jon Heslop, James Lynch and Jack Lynch. Sweden shoot produced by Anja Forrest-Dunk and Alison Atkins. Styling by Anna Felton. Printed by Westdale Printers of Cardiff. The catalogue has been printed on Challenger Offset, an FSC certified paper. So huge thanks to all the writers and illustrators who contributed their talent, time and energy to this little catalogue of ours. To Jon Matthews, Linda Knight, Mike Reed, Dan Germain, Kat and Ben at Innocent, Matthew J Adams, Nick Hand and Chris Boddy. Fantastiskt! And thanks a bunch to the team that took the journey to Sweden and to Stu at Seventies and Feeney at 15 Minutes for their kindly help too.

Super nice.

T-shirts this time round were designed by Andy J Miller (Life Is Sweet), Olaf Ladousse (Savage Cat and Add Some Music), Millie Marotta (Gramophone and Forest), Chris Gray (Playtime), Chris Bourke (Truth), Scott Balmer (Unbreakable), Marcus Walters (Wheels), New Future Graphic (Extremely Important Stuff) and good old Chester Bigglesworth (Super Nice). London shop 42 Carnaby Street London W1F 7DY Telephone 0207 287 2345 Bristol shop 62 Queens Road Bristol BS8 1RE Telephone 0117 929 8928 Cardigan sale shop Bridge Warehouse Teifi Wharf Cardigan SA43 3AA Telephone 01239 623 745 howies is a registered trademark. All designs are Š howies 2009. All rights reserved, all wrongs reversed.


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Sweden. Super Nice. (Part 2)  

Part 2 of our Sweden adventure.