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Geoff McFetridge

Michael Pawlyn

Graphic Designer/Illustrator

Sustainable Architect

There are Graphic designers. And then there’s Geoff McFetridge. Probably the world’s best doodler.

Can we work with nature? Use it as a blueprint? Treat it as a partner? There are huge gains to be made by learning from how the natural world works.

Duke Stump Principal & Chief Architect of the ‘North Star Manifesto’, a brand consulting studio

Tom Taylor

These are the times of change. New powerful ideas are being born. A shift is happening. And Duke will be talking about that shift.

He likes to think of the internet as the virtual shed at the bottom of his non-existent garden. From there he tries to delight and disrupt in equal measure.

Andrew Reason

Gerald Miles

Inventor & Founder of Reason washing machines

Organic Farmer & GM Activist

Post Digital Designer

Are you happy with your wash? Andrew isn’t. That’s why he is changing how washing machines work.

What would you do to protest about GM crops being planted in Britain? Just sit there? Or get on your tractor and drive to London in protest.

Adam Lowry

Alastair Humphreys

Method’s ‘chief greens keeper’

Adventurer and Author

Why can’t a role model come in a bottle? This is what drives Method to make the lowest impact cleaning products you can buy.

Imagine going on a bike ride that lasts for 4 years. Now he wants to try something really hard.

Rolf Potts Author of ‘Vagabonding’

Uffe Elbæks Founder & former principal of The KaosPilots

Founder of the world famous KaosPilots school. It doesn’t want to be the best school in the world. It’s aim is to be the best school for the world.

His zeitgeist defining book is not just how to travel the world on a shoestring, but, more importantly, the mindset you need to take with you. It is now in its 10th reprint.


Gabriel Branby CEO of Gränsfors Bruks AB

Gränsfors make one the finest forged axes in the world. It has become more than just an axe. It is an icon for quality and a belief that there is another way of making things.

Ben Hammersley Deputy editor of WIRED UK

Clothes that know when you’re in love, doors that know when you’re angry, phones that know when it’s raining. How knowing what we know will help us live our lives.

Paul Deegan Mountaineer and Everest’s Dustman

Climbing Everest is one thing. Bringing everyone’s rubbish back down with you is quite another.

Patrick Holden Director of the Soil Association

Where does our food come from? Patrick believes an identity of a nation is related to its food. And that we need to reconnect to the story behind the food we eat.

Gregor McLennan

Alice Taylor Ch4 Education Commissioner & blogger

Play is important. Kids learn more while playing. And if kids are playing more digital games these days, then those games need to become their teachers too.

Jane Davidson Minister for the Environment, Sustainability and Housing

Can a small country like Wales lead the way in terms of sustainability? Can an entire country go organic? Why not?

David Rosenberg CEO of Hycrete Inc.

Is it possible to change the construction industry? Is there a better way to make concrete? David has some answers (and some patents) to say that it is possible to make it a greener industry.

Tim Birkhead Author of ‘The Wisdom of Birds‘

Tim believes we can learn a lot from birds. Fortunately for us he will be migrating West in early September.

Spokesperson for the vw Amazonian Communities

Over three decades of oil drilling in the Ecuadorian Amazon, Chevron dumped more than 18 billion gallons of toxic wastewater into the rainforest. Now Gregor is helping the local communities to hold Chevron to account.

Tony Davidson Creative Director of Wieden+Kennedy

To make you feel something is the hardest thing to do in advertising. Tony does this better than almost anyone else.


The idea is a simple one. That people who Do things can inspire the rest of us to go and Do things too. So each year, we invite 20 Doers to tell us their story in the hope it will spark some positive change. Their stories are important. They have a power to change things. Knowing how they did it helps us to connect the dots about how we can do it too. These talks will be given away free online. Our aim is to get 1 million people to see them in the coming year. That’s pretty good coming from a tent that holds 85. David Hieatt Co-founder of The Do Lectures.


Where will I stay?

What’s the cost?

A great set of talks needs a great location.Fforest farm is our magical home for the four days. It is located between the spectacular Teifi Gorge and Teifi Marshes.

A ticket pays for your food and drink, your accommodation, your workshops, your canoe rides, and the music at night. Oh, and 20 amazing talks too.

There is no place quite like it. What it doesn’t have is as important as what it does have. No trouser press. No mini-bar. No TV. No internet. No room service. No dimmer switch for the stars. No wake-up call, unless you count the dawn chorus. Just a welcome return to simple stuff. Eating fish caught that day. Sleeping under canvas. Feeling the cold. Listening to the rain fall. It’s not a hotel. But it’s the best hotel I have ever stayed at.

And when you pay for a ticket, you are also paying for the rest of the world to see them for free. If it is half as good as last year’s, it will be a very special weekend. One that will stay with you for a long time. There are only 60 tickets for sale. Tickets: £1K for individuals £2K for companies (ltd to 2 per company)

Crowd funding

Our Do list

The Do lectures are a set of talks that has sustainabilty at its heart. There is no requirement for it to make a profit. But at the same time it has to pay its way in the world.

1. Our aim is to get 1 million people to   see these talks free online.

So how do we do that? Well, mainly by selling tickets. Each ticket that we sell pays for around 16,000 people to see the talks for free. This is a crowd funded event. The people in the crowded tent pay for the world to see them for free.

3. Create a set of practical Do books.

At the same time, we also rely on donations from individuals and companies. And lastly our friends design t-shirts and give The Do lectures their design fee.

5. Over the next decade build a world class   resource for Doers.

We get by with a little help from our friends, as they say.

2. Organise The Do Lectures around   the world.

4. Create a section on the website where   you can upload Do shorts. A series of   23 second films that are both practical   and inspirational.


Contact details claire@thedolectures.co.uk www.thedolectures.co.uk www.twitter.com/dolectures www.facebook.com/thedolectures Phone: +447897700919

The Do Lectures 2009  

A list of speakers and all vital information for the 2009 Do Lectures

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