Page 1

Our Brand

SINGAPORE

BOTANIC GARDENS

Corporate Identity Guidelines


This is a guide to the basic elements that make out the Singapore Botanic Gardens. Have a read and shape our brand with life and in style!

04 06 08 10 12 13

Part 1 Our Brand Our Logo Logo Construction Colour & Background Variation Inappropriate Logos & Backgrounds Corporate Tyefaces Corporate Colours

16 20 21 22 23 24 25

Part 2 Visual Language Photography Secondary Photography Inappropriate Photography Graphic Elements Inappropriate Graphic Usage Putting Everything Together Poor Page Construction

28 30 32 34 36 37 38 40 43

Part 3 Brand Communications Stationery Set Envelope & Namecard Facebook & Twitter Avatar Lifestyle Campaign Event Campaign Banners Brochure Park Signages Conclusion


Singapore Botanic Gardens


Our Brand

The Singapore Botanic Gardens is a tropical Garden of Eden where human and nature exists in perfect harmony. Our brand promises a vibrant lifestyle experience that will truly awaken every senses!

>> Our Brand

03


Singapore Botanic Gardens

Our Logo

Our logo reflects the garden’s vibrancy and liveliness. Pass on this energy, shape our logo the way it should be.

01 Primary Logo In big formats, we want our logos to go horizontal, like a tree and a scrub. *Minimum size: 3cm Length

02 Secondary Logo When there are layout and space restrictions, such as in small formats, we want our tree to grow on a patch of grass. *Minimum size: 2cm Length *Follow the minimum sizes carefully. Anything smaller, our tree will look more like a seed.

Get it in the Right Colour CMYK 73C 59 Y RGB 45R 184G 143B #2DB88F

CMYK 41M 95Y RGB 250R 164G 39B #FAA423

CMYK 8C 100 Y RGB 243R 234G #F3EA00

04


Our Brand

01

SINGAPORE

BOTANIC GARDENS 02

SINGAPORE

BOTANIC GARDENS

Minimum Size

SINGAPORE

BOTANIC GARDENS

SINGAPORE BOTANIC GARDENS

3cm

2cm

05


Singapore Botanic Gardens

Logo Construction

We grow our trees strong and healthy, so keep our logo in good shape.

1

1

12

7

13

7.5

SINGAPORE

2 0.5 1

1

0.5

1

19

0.5

BOTANIC GARDENS

1

7.5

1 2 0.5 1 1

06

SINGAPORE

BOTANIC GARDENS


Our Brand

Our trees need sufficient space to grow well and so does our logo!

SINGAPORE

BOTANIC GARDENS

B is for build S if for space. *Take reference of the sizes based on the two alphabets from the logotype.

07


Singapore Botanic Gardens

Colour and Background Variation

Plants comes with colour variations... Full Colour Reversed Logo

SINGAPORE

BOTANIC GARDENS

SINGAPORE

BOTANIC GARDENS

Single Colour + Reversed Logo

SINGAPORE

BOTANIC GARDENS

SINGAPORE

BOTANIC GARDENS

Black & White + Reversed Logo

SINGAPORE

BOTANIC GARDENS

08

SINGAPORE

BOTANIC GARDENS


Our Brand

... and set among different landscapes. Light-coloured Backgrounds

SINGAPORE

BOTANIC GARDENS

SINGAPORE

BOTANIC GARDENS

Dark-coloured Backgrounds Applies to surfaces such as wood or rock.

SINGAPORE

BOTANIC GARDENS

SINGAPORE

BOTANIC GARDENS

Green Nature Backgrounds Avoid them whenever posible. If it can’t be helped, use a single colour limegreen variation.

SINGAPORE

BOTANIC GARDENS

SINGAPORE

BOTANIC GARDENS

09


Singapore Botanic Gardens

Inappropriate Logos & Backgrounds

We do grow unique trees, but not odd-looking logos. Flowering Trees

SINGAPORE

BOTANIC GARDENS

Shadows in the Skies

SINGAPORE

Different-Coloured Scrubs

SINGAPORE

BOTANIC GARDENS

Lonely Scrubs

SINGAPORE

BOTANIC GARDENS

BOTANIC GARDENS

Floating Trees

SINGAPORE

BOTANIC GARDENS

10

Creative Gardeners

SINGAPORE BOTANIC GARDENS


Our Brand

Grow the right plants in the right environment suited for them. Similar-Coloured Backgrounds

SINGAPORE

BOTANIC GARDENS

SINGAPORE

BOTANIC GARDENS

Contrasting Backgrounds

SINGAPORE

BOTANIC GARDENS

SINGAPORE

BOTANIC GARDENS

Noisy Backgrounds

SINGAPORE

BOTANIC GARDENS

SINGAPORE

BOTANIC GARDENS

These logos on facing pages shows inappropriate usages of the logo and should be avoided. However we might have missed out some examples, so that will depend on you to make the proper judgement.

11


Singapore Botanic Gardens

Corporate Typefaces

Diavlo type family hints strongly of nature so we simply love them.

Primary Typefaces

Medium

For use on the logo for the word ‘SINGAPORE’.

Bold

For use on the logo for the words ‘BOTANIC GARDENS’ and headings on posters, brochures and other print and web medium.

Secondary Typefaces

Book

For use on body text.

Light

For use as a primary heading on print and web medium when bold weight is being used as a sub heading. In this scenario, it should be used at a much larger size.

12


Our Brand

Corporate Colours

Sunny orange, emerald green and fresh lime green gives our brand a lively feel!

Primary Colour Palette

Emerald Green CMYK 73C 59 Y RGB 45R 184G 143B #2DB88F

Sunny Orange CMYK 41M 95Y RGB 250R 164G 39B #FAA423

Fresh Lime Green CMYK 8C 100 Y RGB 243R 234G #F3EA00

Secondary Colour Palette As much as possible, avoid black for a much softer tone.

Rocky Grey CMYK K70 RGB 109R 110G 113B #6D6E71

13


Visual Language

Pictures speaks a thousand words. We can tell so much from a Brand just by looking at how it portray itself visually.

>> Visual Language


Singapore Botanic Gardens

Photography

Throw in the photos for the complete tactile sensation!

Photography is the main visual language that should be employed for use in all mass communications materials. Key Words Human and Nature, Vibrancy, Aspirational Lifestyle Key Audiences Families/Friends, Couples, Individuals Points to Note 1) The photos should capture people enjoying themselves within nature rather than be in a studio setting. 2) Consider photos of individual, couples, family and friends especially when there are a series of photographs to be shown. 3) Throw in a splash of vibrant colours! 4) More Asian materials are encouraged.

16


Visual Language

Help people visualise how they can spend their time with their love ones or alone. Families/ Friends

17


Singapore Botanic Gardens

Show people that perfect lifestyle, connect them with nature, and throw in the vibrant colours. Couples

18


Visual Language

Indvidual

19


Singapore Botanic Gardens

Secondary Photography

Complete the page with photographs of nature, connect the viewer to it. Secondary Photographs Photographs of plants/nature may be used only as a secondary image, zoomed in, cropped and reduced in size so as not to take away the attention from the main photograph.

20


Visual Language

Inappropriate Photography

Some photos just won’t work and reflects badly on our look. Black & White/ Desaturated/ Dull Photographs

Posed Photographs

Unnatural/ Manipulated Photographs( including duotone, posterisation, cross-processed)

Not to forget pixelated, poorly taken shots and other yucky photographs. 21


Singapore Botanic Gardens

Graphic Elements

Support the look of our logo, include bits and pieces of nature on the page, such as what we did on this spread. Plants comes in different shapes and forms; each and every leaf on the same tree is different from the other. Using angular shapes of different sizes and form is our way of representing nature in an abstract manner. Allocate plenty of white spaces instead of filling an entire page with colours.

22


Visual Language

Inappropriate Graphic Usage

We are not very particular how the graphics look but we do not like those listed on this page. Regular Patterns

Introducing New Colours

Outlines

Single Colours

Overlapping Shapes


Singapore Botanic Gardens

Putting Everything Together

Putting the elements together nicely... On a good page, the photo should be cropped in an angular shape so as to support the look of the graphic elements. More examples will be shown on section three.

Blowing Summer’s kisses in the air Brighten your face with a glow as the sun lay kisses on your skin in the tropical Garden of Eden!

24


Visual Language

Poor Page Construction

And a bad example will be like this.... Wierd photo manipulation, overlapping graphic elements, oversized secondary nature photos are just some of the Don’ts we mentioned earlier.

25


Singapore Botanic Gardens


Brand Communication

Finally, after laying down the basic rules, we can now look at how we can combine everything together so as to communicate a consistent message throughout the brand image.

>> Brand Communication


Singapore Botanic Gardens

Stationery Set

Let your communication materials speak for themselves.

Communication materials are often the first(and repeated) point of contact that people will have with their identity. Hence, inject the same vibrancy and energy that the brand communicates!

Letterhead Size: A4 Type Specification: “Singapore Botanic Gardens� Diavlo Bold 8pt Address Diavlo Book 8pt

SINGAPORE

BOTANIC GARDENS Simon Arnall The JTC Summit 8 Jurong Town Hall Road Singapore 609434 15 September 2011

Singapore Botanic Gardens 1 Cluny Road Singapore 259569 T +65 6471 7138/ 7361 F+65 6473 7983 nparks_sbg@nparks.gov.sg www.sbg.org.sg

Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eget quam leo, non accu metus. Nuvit tellus nec leo imperdiet blandit varius sit amet mauris. Donec lacinia elementumsds ultricies. Pellentesque at magnahhh urna, id fermentum purus. Pellentesque a euismod telluswqrq. Lorem ipsum dolor sit amet, consectetur adipiscing elitasf. Sed sit amet urna sit amet ipsum rwww sodales suscipit id vel tortor. Morbi vulputate augue hendrerit lectus ultricies tincidunt. Proin diam mauris, bibendum nec sollicitudin sed, consequat fermentum nibh eget sem eleifend nequedg dignissim viverra vel ac felis hsgdas eeeehhs. Fusce elementum eleifend risus, quis dictum risus elementum at. Suspendisse tristique vestibulum malesuada. Praesent luctus sollicitudin tincidunt. Etiam at libero et enim viverra porttitor. Proinsgg ut turpis id leo vestibulumlogf interdum. Aenean ornare dui sed turpis iaculis malesuada. In hacwg habitasse platea dictumst. Maecenas feugiatgfsk lacinia pretium. Proin eget sem eleifend nequedg dignissim viverra vel ac felis. Aenean dfhiam risus, vel molestie erat. Sed turpis est, tempus nec elementum eget, venenatis mollis libero. Ut odio elit, placerat ac feugiat sed, gravida ut mauris. Vivamus a commodo ligula. Pellentesque risus nibdrhh, luctus quis tempus sed, luctus ut magna. Vestibulum aliquam leo sit amet nullasge interdum placerat. Etiam porttitoru consectetur sollicitudin. Aenean feugiat elementum turpis, sitegd amet laoreet tortor ultricies ac. Etiam ante sapie, euismod velit eleifend risus, quis dictum risus elementum at ornare dui sed turpis iaculis.

Yours Sincerely,

David Tan Corporate Relations Manager david.tan@nparks.gov.sg T +65 6222 5222

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Brand Communication

Construction Image shown at 50% of actual size Margins (Magenta) 1.2 cm 2.5cm

4.5cm

5.47cm

7cm

4.5cm

2.5cm

SINGAPORE

BOTANIC GARDENS Simon Arnall

2.655cm

The JTC Summit 8 Jurong Town Hall Road Singapore 609434 15 September 2011

Singapore Botanic Gardens 1 Cluny Road Singapore 259569 T +65 6471 7138/ 7361 F+65 6473 7983 nparks_sbg@nparks.gov.sg www.sbg.org.sg

1/3 Line Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eget quam leo, non accu metus. Nuvit tellus nec leo imperdiet blandit varius sit amet mauris. Donec lacinia elementumsds ultricies. Pellentesque at magnahhh urna, id fermentum purus. Pellentesque a euismod telluswqrq. Lorem ipsum dolor sit amet, consectetur adipiscing elitasf. Sed sit amet urna sit amet ipsum rwww sodales suscipit id vel tortor. Morbi vulputate augue hendrerit lectus ultricies tincidunt. Proin diam mauris, bibendum nec sollicitudin sed, consequat fermentum nibh eget sem eleifend nequedg dignissim viverra vel ac felis hsgdas eeeehhs. Fusce elementum eleifend risus, quis dictum risus elementum at. Suspendisse tristique vestibulum malesuada. Praesent luctus sollicitudin tincidunt. Etiam at libero et enim viverra porttitor. Proinsgg ut turpis id leo vestibulumlogf interdum. Aenean ornare dui sed turpis iaculis malesuada. In hacwg habitasse platea dictumst. Maecenas feugiatgfsk lacinia pretium. Proin eget sem eleifend nequedg dignissim viverra vel ac felis. Aenean dfhiam risus, vel molestie erat. Sed turpis est, tempus nec elementum eget, venenatis mollis libero.

2/3 Line

Ut odio elit, placerat ac feugiat sed, gravida ut mauris. Vivamus a commodo ligula. Pellentesque risus nibdrhh, luctus quis tempus sed, luctus ut magna. Vestibulum aliquam leo sit amet nullasge interdum placerat. Etiam porttitoru consectetur sollicitudin. Aenean feugiat elementum turpis, sitegd amet laoreet tortor ultricies ac. Etiam ante sapie, euismod velit eleifend risus, quis dictum risus elementum at ornare dui sed turpis iaculis.

Yours Sincerely,

David Tan Corporate Relations Manager david.tan@nparks.gov.sg T +65 6222 5222

29


Singapore Botanic Gardens

Envelope & Namecard

The entire stationery set should look similar for a more consistent look.

Envelope Size: 21.8cm(Length) x 10.8cm(Width) Type Specification: “Singapore Botanic Gardens” Diavlo Bold 8pt Address Diavlo Book 8pt

SINGAPORE BOTANIC GARDENS

Singapore Botanic Gardens 1 Cluny Road Singapore 259569

T +65 6471 7138/ 7361 F+65 6473 7983 nparks_sbg@nparks.gov.sg www.sbg.org.sg

Name Card Size: 9cm(Length) x 5.5cm(Width) Type Specification: Staff Name Diavlo Bold 12pt Details Diavlo Book 8pt

SINGAPORE BOTANIC GARDENS

David Tan Corporate Relations Manager david.tan@nparks.gov.sg T +65 6222 5222 H +65 9648 2341

30


Brand Communication

Construction Image shown at 50% of actual size

2.1cm

5cm

6.2cm

7.3cm

1.2cm

0.6cm

SINGAPORE

3.2cm

BOTANIC GARDENS

Singapore Botanic Gardens 1 Cluny Road Singapore 259569

2.3cm

T +65 6471 7138/ 7361 F+65 6473 7983 nparks_sbg@nparks.gov.sg www.sbg.org.sg

3.1cm

1.6 cm

Construction Image shown at actual size 2.5cm

4cm

2.5cm

0.2cm

2.4cm

SINGAPORE

BOTANIC GARDENS

1.4cm

1.2cm 0.3cm

David Tan Corporate Relations Manager david.tan@nparks.gov.sg T +65 6222 5222 H +65 9648 2341

31


Singapore Botanic Gardens

Facebook & Twitter Avatar

Send a tweet and comment on a wall post about the game you’ve just played.

Social media platforms have become an important avenue in engaging people, especially the IT savvy generation in every aspect of their lives. Power pack it with new photos, videos, events and get people excited about visiting the gardens.

Facebook & Twitter Avatar

32


Brand Communication

On Facebook

Hidden in the heart of the city, Singapore Botanic Gardens is a tropical paradise where human and nature exists in perfect harmony. Awaken your senses as you indulge in a vibrant lifestyle experience while savouring a delicious meal, with the cooling, sweet-smelling breeze carressing your cheeks and the birds and crickets harmonising with a live band performances. The tropical Garden of Eden awaits you!

On Twitter

Singapore Botanic Gardens @SingaporeBotanicGardens Singapore Awaken your senses as you enter the Singapore Botanic Gardens - a tropical Garden of Eden where human and nature exists in perfect harmony. www.singaporebotanicgardens.com

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Singapore Botanic Gardens

Lifestyle Campaign

Catch on with people’s pace, move alongside them with a media campaign.

City dwellers are always on the move, day in, day out from home to work place and back to their homes. They tend to be very busy with their work thus never having a chance to stop to think of how they can slow down their pace of life. Grab the chance to pass on a message to them while they are on the move! Put up an effective media campaign at major public locations to help them visualise how they can have a more fulfilling lifestyle and achieve a work-life balance.

Locations to Consider Bus Stops, Buses, Taxis, Trishaws, Hippo Bus Tours MRT Stations, MRT Trains

Lifestyle Campaigns The example shown on the facing page is an example of a lifestyle campaign, aimed to pass on the message that the Singapore Botanic Gardens is packed full of bustling activities. It helps people to visualise what sort of activites they could do when they visit the gardens.

34


Brand Communication

Bus Stop Advertisement

Flourishing with Life The Singapore Botanic Gardensa tropical Garden of Eden springing with vibrant energy and life!

SINGAPORE BOTANIC GARDENS

Public Transport Advertisement

Flourishing with Life A tropical Garden of Eden springing with vibrant life and energy!

SINGAPORE BOTANIC GARDENS

35


Singapore Botanic Gardens

Event Campaign

Fairytale comes alive when dreams becomes reality.

Event Campaigns While promoting for specific events, let imagination run wild! Make them believe in something that they will usually not do. For the event campaign example below, the posters aim to introduce the idea of carefree lifestyle, away from worries, perfect as a fairytale.

Blowing Summer’s kisses in the air

Whispering Nature’s secrets in the wind

Asia’s Largest Bubble-Blowing Festival 14 February 2012 Sunday 9am to 12 pm

Asia’s Largest Bubble-Blowing Festival 14 February 2012 Sunday 9am to 12 pm

SINGAPORE

BOTANIC GARDENS

36

SINGAPORE

BOTANIC GARDENS


Brand Communication

Banners

Put up the banners, lead the way to a brighter lifestyle experience.

Banners on the streets are a good way of shouting out loud to passer-bys what the brand is about (It makes us feel like its a festival coming out too!) Points to Note Effective use of visual language is important. Have a variety of designs, alternate the graphics and the photography. On vertical banners, use the logo in a vertical format.

SINGAPORE

BOTANIC GARDENS

SINGAPORE

BOTANIC GARDENS

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Singapore Botanic Gardens

Brochure

Brochures, our way of telling a story.

Brochures Fill the pages with images instead of chunks of words as images speaks a thousand words. Specification Size: 10cm(Length) x 23cm(Width) Type Specification: Body Text Diavlo Book 9pt Title Diavlo Bold 12pt Subtile Diavlo Bold 9pt

Visitor Information Getting Here By Car: Car Parking Facilities are available at the Singapore Botanic Gardens’ Visitor Centre, Bukit Timah Car Park at Bukit Timah Core, Botany Centre, Jacob Ballas Children’s Garden and Public Parking along Tyersall Avenue. By Public Transport: Get to the Gardens by Public Bus via Holland Road or Bukit Timah Road. Via Holland Road SBS Transit 7, 105, 123, 174 SMRT 75, 77, 106 Via Bukit Timah Road SBS Transit 48, 66, 151, 153, 154, 156, 170 SMRT 67, 171 Take the Circle Line and alight at Botanic Gardens MRT Station(CC17) Operating Hours 5 am to 12 midnight daily

Singapore Botanic Gardens 1 Cluny Road Singapore 259569 T +65 6471 7138/ 7361 F+65 6473 7983 nparks_sbg@nparks.gov.sg www.sbg.org.sg

38

SINGAPORE

BOTANIC GARDENS


Brand Communication

Visitor Information Getting Here By Car: Car Parking Facilities are available at the Singapore Botanic Gardens’ Visitor Centre, Bukit Timah Car Park at Bukit Timah Core, Botany Centre, Jacob Ballas Children’s Garden and Public Parking along Tyersall Avenue. Ty

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Operating Hours 5 am to 12 midnight daily

Singapore Botanic Gardens 1 Cluny Road Singapore 259569 T +65 6471 7138/ 7361 F+65 6473 7983 nparks_sbg@nparks.gov.sg www.sbg.org.sg

Seasons in the Sun Let the sun lift your spirits as you play a game of soccer on the wide open fields and share the laughter with your loved ones.

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Via Bukit Timah Road SBS Transit 48, 66, 151, 153, 154, 156, 170 SMRT 67, 171 Take the Circle Line and alight at Botanic Gardens MRT Station(CC17)

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Via Holland Road SBS Transit 7, 105, 123, 174 SMRT 75, 77, 106

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By Public Transport: Get to the Gardens by Public Bus via Holland Road or Bukit Timah Road.

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Dell Lane

Peace of Mind Lose yourself in the gardens where human and nature coexist in perfect harmony, as you seek the inner peace from within.

Swan Lake Sundial Garden

1

Swing Me Mama

4

2

Flight of Swan

5

Bonsai Garden

3

Joy

6

Bandstand

4

Swiss Granite Fountain

7

Vanda Miss Joaquim

5

Lady on a Hammock

8

Ginger Garden

6

Passing of Knowledge

9

National Orchid Garden

7

Girl on a Swing

10

Rainforest

8

Girl on a Bicycle

11

Symphony Lake

9

Chopin

12

Visitor Centre

13

Evolution Garden

14

Healing Garden

15

Bamboo Reflexology Path

16

Eco Lake

17

Jacob Ballas Children’s Garden

Dance of Life Dance, and let your heart beat in pulse with the music rhythm and feel the vivacity in your body!

SINGAPORE

BOTANIC GARDENS

Timeless Freedom The Swiss Granite Fountain with its everrevolving stone ball seemed to bring us into a world of timeless childlike freedom.

39


Singapore Botanic Gardens

Park Signages

Reflect the vibrancy in the park itself. Lead the way with signages.

Signages Show the brand’s image on its signages too! They may take the form of any angular shapes too as long as they point at the right direction. Here are two examples that can be adopted. Use single colour logos on the signages too.

Bandstand

Swan Lake The scenic swan lake was added as a feature of the Botanic Gardens in 1866. The swans were imported from Amsterdam. Watch them glide gracefully across the water surface while enjoying the scenic surrounding it.

The Bandstand, surrounded by a rim of handsome Yellow Rain Tree is still more or less in its original 1860s form. Regimental bands played here then. Live the live of the Victorians by enjoying an aromatic cup of English tea while enjoying the picturesque view surrounding it.

You are here Dell Lane

8

Joy

Sundial Garden

4

Swiss Granite Fountain

Bonsai Garden

5

Lady on a Hammock

Bandstand

6

Passing of Knowledge

7

Vanda Miss Joquim

7

Girl on a Swing

8

Ginger Garden

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Av

6

Dell Lane

3

3

2

5

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ll Ave

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6 3

4

7

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Girl on a Bicycle

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Botany Centre

1

Swing Me Mama

2

Marsh Garden

2

Flight of Swan

3

Swan Lake

3

Joy

4

Sundial Garden

4

Swiss Granite Fountain

5

Bonsai Garden

5

Lady on a Hammock

6

Bandstand

6

Passing of Knowledge

7

Vanda Miss Joquim

7

Girl on a Swing

8

Ginger Garden

8

Girl on a Bicycle

SINGAPORE BOTANIC GARDENS

40

7

Road

1

BOTANIC GARDENS

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SINGAPORE

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Swan Lake

Flight of Swan

Ring

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Marsh Garden

Swing Me Mama

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Botany Centre

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1


Brand Communication

Swan Lake The scenic swan lake was added as a feature of the Botanic Gardens in 1866. The swans were imported from Amsterdam. Watch them glide gracefully across the water surface while enjoying the scenic surrounding it.

1 2

Swing Me Mama

You are here

Flight of Swan

3

Joy

4

Swiss Granite Fountain Dell Lane

6

Passing of Knowledge

7

Girl on a Swing

Ginger Garden

8

Girl on a Bicycle

Lady on a Hammock

Avenue Tyersall

3

7 5 4

6

Road

5

2

Holland Road

Gate

Road

T

1

Cluny

Ring

Road

Lower

T

Road

SINGAPORE BOTANIC GARDENS

Bandstand The Bandstand, surrounded by a rim of handsome Yellow Rain Tree is still more or less in its original 1860s form. Regimental bands played here then. Live the live of the Victorians by enjoying an aromatic cup of English tea while enjoying the picturesque view surrounding it.

You are here Dell Lane

8

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Dell Lane

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Ave

6 3

2

Road 5 4

8 7

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7

Ring

3

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Mar anta

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Marsh Garden Swan Lake Sundial Garden

Vanda Miss Joquim

Ring

Botany Centre

Bonsai Garden Bandstand

7

Upper

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Botany Centre Marsh Garden Swan Lake Sundial Garden

1

Swing Me Mama

2

Flight of Swan

3

Joy

4

Swiss Granite Fountain

5

Bonsai Garden

6

Bandstand

6

Passing of Knowledge

7

Vanda Miss Joquim

7

Girl on a Swing

8

Ginger Garden

8

Girl on a Bicycle

5

Lady on a Hammock

SINGAPORE BOTANIC GARDENS

41


Conclusion

A final thought.

As much as we want a carefree life, we still need there to be rules so as to ensure a sense of order. Thus whenever in doubt, just refer back to the guidelines we had listed in this document. We have given great thought in laying them down, all we ask for is a little respect for our brand. We hope it does not restrict your creativity flow. Uphold our brand image, bring our name far.


Singapore Botanic Gardens Corporate Guidelines  

A redesign of the Singapore Botanic Gardens Logo with its accompanying corporate identity guidelines. The project is a student project and...

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