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Big Data Marketing: Engage Your Customers More Effectively and Drive Value Digital technologies are disrupting every industry, but today's businesses respond because they're caught in a snarl of internal data silos and legacy marketing approaches. As a result, consumers have gained control and are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess."Big Data Marketing" will provide a strategic roadmap for executives who want to clear the chaos so they can start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources and a healthy dose of humor, "Big Data Marketing "will help readers discover:- The remedy offered by a scientific approach known as datadriven marketing- How marketers can use data to learn what they need to know- Strategies to drive marketing relevance and Return On Marketing Investment (ROMI)- Approaches to managing marketing spend - a company's largest variable expenditure-

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Descriptions Digital technologies are disrupting every industry, but today's businesses respond because they're caught in a snarl of internal data silos and legacy marketing approaches. As a result, consumers have gained control and are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess."Big Data Marketing" will provide a strategic roadmap for executives who want to clear the chaos so they can start driving competitive advantage and top line growth. Using real-world examples, nontechnical language, additional downloadable resources and a healthy dose of humor, "Big Data Marketing "will help readers discover:- The remedy offered by a scientific approach known as data-driven marketing- How marketers can use data to learn what they need to know- Strategies to drive marketing relevance and Return On Marketing Investment (ROMI)- Approaches to managing marketing spend - a company's largest variable expenditure-


Details Author : Lisa Arthur Pages : 192 pages Publisher : Wiley Language : ISBN-10 : 1118733894 ISBN-13 : 9781118733899 ●


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!#PDF Big Data Marketing: Engage Your Customers More Effectively and Drive  

Digital technologies are disrupting every industry, but today's businesses respond because they're caught in a snarl of internal data silos...

!#PDF Big Data Marketing: Engage Your Customers More Effectively and Drive  

Digital technologies are disrupting every industry, but today's businesses respond because they're caught in a snarl of internal data silos...

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