SPRING 2021

New year and brighter times for us Scandinavians, with changing climate, means that we change parts of our wardrobe. After a dark season, we feel good about color and it is also noticeable in the spring collection. It’s a mix of soft pastels in the scale light pink, light gray and misty blue and soft green. But there are also vibrant colors such as strong pink, yellow, red and grassy green. We want to inspire you to see what you already have at home in a new way! By adding a nice pink knitted sweater, maybe your best jeans feel even better?! Or do a pair of light chinos allow you to wear your black jackets and blouses this spring as well? We look forward to discovering all the spring garments and new opportunities with you!

PRE SEASON

Nice top II - white / Heidi denim skirt - mid blue / Autenthic stockings - black / Lola bootee - black

PRE SEASON

Mollie hood - castle grey / Concrete stretch jeans - sky blue

1. Mollie hood - castle grey / Concrete stretch jeans - sky blue

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3. 2. Nice top II - white / Heidi denim skirt - mid blue 3. Mollie hood - castle grey / Heidi denim skirt - mid blue / Concrete stretch jeans - sky blue / Trust shirt - white

PRE SEASON

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1. Concrete stratch jeans - sky blue

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PRE SEASON

2. Concrete stretch jeans - sky blue / Nice top II- white / Trust shirt white / Sandy pants - black

3. Trust shirt - white / Concrete stretch jeans - sky blue

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PRE SEASON

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URBAN BLOOD The word urban can make us think of the monochrome - an asphalt jungle where all tones are cement gray and nothing stands out. But if you look closely, there is life. Music from a street corner, laughter from a playground and greenery in a park. Urban blood is about not being fooled by everyday routines in the home neighborhood without looking around, marveling at the small details and rediscovering things. In the spring we will see a lot of colors in the scale offwhite to brown along with pink and rusty tones. Some of our colors in that theme, we have photographed together in the theme Urban blood.

URBAN BLOOD

Celestial jacket - waves champagne / Evita singlet - white Celestial rough jacket - black

URBAN BLOOD

Celestial rough jacket - black / Wood jeans - mid blue

1. Celestial jacket - waves champagne / Evita singlet - white / Wood jeans - mid blue / Base high sneaker - mid brown / Celestial rough jacket - black / Crucial pants - lion brown / Lola boote black / Celestial rough jacket - black / Evita singlet - lion brown / Wood jeans - mid blue

URBAN BLOOD

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URBAN BLOOD

Celestial jacket - waves champagne / Evita singlet - white / Wood jeans - mid blue / Base high sneaker - mid brown

1. Celestial jacket - waves champagne / Evita singlet - lion brown / Ami pants - black Significant cardie - black / Crucial pants – black 2. Figure high sneaker - black/zeb Base high sneaker - mid brown / Figure high sneaker - white

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URBAN BLOOD

3. Significant cardie - black / Evita singlet – lion brown / Crucial pants – black / Base high sneaker - mid brown

URBAN BLOOD

Trust dress - loreal green / Sandy pants - black / Lola bootee – black

1. My denim jacket - mid blue / Trust dress - loreal green / Sandy pants - black Luscious soft top - loreal green / Concrete stretch jeans - sky blue Luscious soft top - tiffany almond / Wood jeans - mid blue

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URBAN BLOOD

2. Luscious soft top - tiffany almond / Luscious soft top - loreal green

URBAN BLOOD

Celestial rough jacket - black / Just a singlet - white / Mira soft skirt - tiffany almond / Lola bootee - black

1. Celestial rough jacket - black / Just a singlet - white / Mira soft skirt - tiffany almond / Lola bootee - black

2. 2. Luscious soft top - tiffany almond / Ami pants - black

URBAN BLOOD

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1. Phrase sweater - white stone 2. Siri sweater - almond 3. Mira soft skirt - tiffany almond

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URBAN BLOOD

4. Luscious soft top - tiffany almond

URBAN BLOOD

Siri sweater – almond / Concrete stretch jeans - sky blue

SIMPLY FASHION Fashion does not have to be sophisticated or for a small group of trendy people. Of course, fashion is for everyone. The joy of finding your own style, your own comfortable garments and your very own way of expressing yourself. In the theme Simply fashion, you will find a color scale that makes it easier: here is a black base and a palette of tops and blouses in patterns and colors. Why should you make it harder than that?

SIMPLY FASHION

Rich top - leaf champagne

SIMPLY FASHION

Trust dress - leaf champagne

1. Prisma soft top - cream white / Ami pants - black / Rich top - leaf champagne / Crucial pants black / Phrase sweater - white stone 2. Trust dress - leaf champagne / Shopper plain leggings - black

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3. Rich top - leaf champagne

SIMPLY FASHION

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SIMPLY FASHION

Grascious top - carma soft white

1. Luscious dress - black / Ice leggings - black / Lola bootee - black

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SIMPLY FASHION

2. Heidi pants - black 2. Grascious top - carma soft white 3. Gracious top - warm yellow

SIMPLY FASHION

Rich top - bloom light champagne

1. Madison top - soft red / Mira skirt - thunder black / Lola bootee - black 2. Madison top soft red / Heidi pants - black / Figure high sneaker - white / Rich top - bloom light champagne

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3. Silhuette skirt - black / Ice leggings - black

SIMPLY FASHION

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SIMPLY FASHION

Significant cardie - black / Just a singlet - black / Mira skirt - thunder black / Ice leggings - black / Lola bootee - black

1. Celestial rough jacket - black / Mira skirt - thunder black / My denim jacket - mid blue / Luscious dress - black / Ice leggings - black

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2. Figure high sneaker - black/zeb

SIMPLY FASHION

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SIMPLY FASHION

Prisma soft blouse - kiba pink rose

1. Prisma soft blouse - kiba pink rose / Heidi pants - black Prisma soft blouse - cream white Heidi pants - warm beige

SIMPLY FASHION

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SIMPLY FASHION

Siri sweater - mid grey / Heidi pants - black / Figure high sneaker - black/zeb

1. Siri Sweater - almond / Heidi pants - black / Figure high sneaker - white / Siri sweater - mid grey / Figure high sneaker - black/zeb

SIMPLY FASHION

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1. Caprice soft dress - staples hazel red / Sandy pants - black / Lola bootee - black

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SIMPLY FASHION

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2. Sally shawl - hazel red

3. Gracious top - spots champagne / Crucial pants - black / Madison dress - small polka black

SIMPLY FASHION

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SIMPLY FASHION

Rich top - duma spring heaven

1. Madison top - ocean blue / Heidi pants - black / Madison top - soft white / Ami pants - black

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2. Caprice soft dress - duma spring heaven 3. Ami pants – black

SIMPLY FASHION

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LOLA ROMANCE This part of the collection is filled with love. Love for our loyal customers, love for all the wonderful people we get to work with but also appreciation for several of the styles that over the years have become almost iconic. This theme is a tribute to all this - a love bomb for what we are driven by in the design work - to make all customers feel good - every day of the week! Lola romance is lively and fresh. Contains positive colors such as pink, green and mid blue. Denim and beige are an important base - just as it should be in the spring,

Madison top - soft white / Sally shawl - simba oyester yellow Mighty blouse - mid blue / Concrete stretch jeans - sky blue Base high sneaker - mid brown

LOLA ROMANCE

Phrase sweater - white stone / Heidi pants - warm beige / Figure high sneaker - white Mollie hood - castle grey / Wood jeans - mid blue

1. Mollie hood - castle grey / Sally shawl - simba oyster yellow

LOLA LOVE

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LOLA LOVE

2. Mighty blouse - mid blue

LOLA LOVE

Phrase sweater - white stone / Wood jeans - mid blue / Phrase sweater - cedar green Phrase sweater - soft rose / Figure high sneaker - white

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LOLA LOVE

1. Wood jeans - mid blue / Lola bootee - black

LOLA LOVE

Phrase sweater - cedar green

1. Phrase sweater - cedar green / Wood jeans - mid blue Significant cardie - floral green Evita singlet - white / Mira skirt - field grassy green

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LOLA LOVE

2. Trust shirt - white / Phrase sweater - cedar green / Silhuette skirt - black Ice leggings - black / Madison dress - small polka black

LOLA LOVE

Significant cardie - floral green / Wood jeans- mid blue Phrase sweater - white stone / My denim jacket - mid blue Mira skirt - field grassy green / Lola bootee - black

1. Significant cardie - floral green / Luscious dress - black / Shopper plain leggings - black Figure high sneaker - black/zeb 2. Significant cardie - black / Just a singlet - white

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LOLA LOVE

3. Evita singlet - white

LOLA LOVE

Real jacket - warm beige / Mollie Hoodie - castle grey

1. Real jacket - warm beige / Mollie Hoodie - castle grey / Heidi pants - warm beige / Figure high sneaker - black/zeb 2. Sally shawl - mid blue

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3. 3. Real jacket - warm beige / Evita singlet - white / Wood jeans - mid blue My denim jacket - mid blue / Sally shawl - mid blue / Heidi pants - warm beige

LOLA LOVE

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LOLA LOVE

Windbeam top 3/4 long sleeve - stripes lion / Wood jeans - mid blue

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LOLA LOVE

1. My denim jacket - mid blue / Windbeam top 3/4 long sleeve - stripes lion / Crucial pants black / Mighty blouse - mid blue / Wood jeans - mid blue

LOLA LOVE

My denim jacket - mid blue / Madison dress - trace mid blue

1. Madison top - soft red

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2. Mighty blouse - mid blue / Wood jeans - mid blue / Madison top - soft red / Heidi denim skirt - mid blue / My denim jacket - mid blue / Madison dress - trace mid blue Madison top - ocean blue / Concrete stretch jeans - sky blue

LOLA LOVE

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