LOOK BOOK AW 22

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this is us The House of Lola brand was started at home at the kitchen table in 2008 by Anna Eklund and Lottis Sparrman. A great drive to create garments that can be worn in many different contexts and used over and over again was the starting shot to dare to take the big step to become entrepreneurs. The basis for our design is a strong focus on fit and function with production in Europe. Design of garments that hang at the front of the wardrobe and that you can feel nice in. Every day. We love fashion! And fashion is not just for the young, because even if you have passed adolescence, perhaps become a mother or grandmother, it is important that we through what we wear in everyday life can show who we are. Sometimes it means we want to stand out and sometimes we want to fit in. Clothes can be simple and banal, but with a more conscious approach to what we dress in, our wardrobe becomes more durable. Garments we feel good in we use more often. Garments we value higher, we are more afraid of. Garments we thrive on help us feel comfortable. We see it as a great favor to be able to create garments that can increase the well-being of our customers. Manufacturing in Europe has been a matter of course for us from the start. A matter of course that has been with us all these years. Manufacturing in Europe provides short lead times, short delivery times but also social and cultural security. Our suppliers are more than just partners, they are respected friends that we got to know for many years. An enormous security when you together want to create sustainable fashion. Sustainable fashion for us means care. Care for both the person wearing the garment, those who work with the production of the garment, for our own staff and of course care for our surroundings. Sustainability is high on our agenda in all decisions we make. From how we sort rubbish in the office, what packaging we use, the materials we use for the garments but also healthy purchases and designs that last over time. In this way, the joy of fashion and sustainability can go hand in hand. Welcome to House of Lola Anna Eklund &Lottis Sparrman



PRE SEASON


Ebba jeans jacket - washed black Syrup top - soft white Next pants - black


Syrup top - soft white Next pants - black & palm brown



DENIM & SOIL


Chai sweater - chestnut Steel jeans - dark blue Bilbao cardie - palm tree Sally shawl - borneo carbon black


WEEKDAY


Esteem dress - rio nautical Soda pants - cone brown Chai sweater - black Podium blouse - iris blue Apart jeans skirt - dark blue

Name: Anna Age: 44 Height:175 cm Size: S, M



Chai sweater - black Chai sweater - chestnut Soon jeans - mid blue

Name: Kristina Age: 39 Height: 175 cm Size: S


Shallow top - nut brown Steel jeans - dark blue


Shallow top - shell Steel jeans - washed black



Bilbao cardie - palm tree Sally shawl - borneo carbon black State top - black Point skirt - palm brown


ETHERNAL & EARTH


Podium blouse - tellus rouge pink Podium dress - dark forest Shine blouse - black Point skirt - dark forest Podium dress - novel fig red



Name: Jonna Age: 41 Height: 172 cm Size: XS

Found sweater - fig red Found sweater - frost green Podium blouse - tellus rouge pink Shine blouse - black Catch pants - black Steel jeans - dark blue Point skirt - dark forest Port pants - dark grey



Podium dress - dark forest Podium dress - novel fig red Port pants - dark grey


Shine blouse - black Point skirt - dark forest Found sweater - shell


Shine blouse - black Point skirt - black



Episode top - small trace iris yellow Steel jeans - dark blue Found sweater - shell Sally shawl - iris yellow


WOOD & WOODS


State top - cone brown Intro blazer - black Shine blouse - black Episode top - copper Ebba jeans jacket - washed black Belle blouse - mist shell Julie dress - mist shell



Name: Merav Age: 43 Height: 161 cm Size: S

Belle blouse - magnify black Julie dress - magnify black Catch pants - black Member dress - black State top - black Soda pants - black


State top - black Soda pants - black


State top - cone brown Soda pants - cone brown


WEEKDAY


Podium dress - borneo shell Podium blouse - borneo shell Intro blazer - black Soon jeans - mid blue Bilbao cardie - palm tree

Name: Marie Age: 52 Height:163 cm Size: S


Shine blouse - black Point skirt - black


Member dress - black



Esteem dress - clover carbon Found sweater - shell Clock pants - black Chai sweater - black Ebba jeans jacket - washed black Point skirt - black



Belle blouse - mist shell Episode top - copper Ebba jeans jacket - washed black Feline pants - black Julie dress - mist shell


THANKS!


To all our models and staff. To Jenny Drakenlind, our faithful photografer. And to our dear location at Alstad trädgårdar. Thank you! Thank you for all your laughs, for being an inspiration and most of all. Thank you for being you. <3

HOST A GATHERING! SWEDEN

FINLAND