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seasons change

Living in a part of the world that has changing seasons is a given for us. We get to follow the different shapes of nature and we adapt to it. So this year, when nature goes to rest and the darkness is back, we adapt, among other things, by dressing for autumn. An extra layer. Something on your head. A thicker sweater. But the shifts also remind us of life. When you do your autumn check of the bike, you remember that you already last year thought that new tires were needed. Or when you realize that children need new rubber boots. Two sizes larger! Life… The upcoming autumn carries many hopes. And what we want most is a normal everyday life. New, but ordinary. And a lot of things are just as they usually are. Like that we have created a new collection for example. Maybe the best ever!?! A collection we created in a time without travel, with less social and physical contact but with a large dose of desire, longing and hopes for a time that is no longer characterized by distance. We started working with the autumn collection even before last summer. This autumn and winter we will get to see very earthy and restful colors. At House of Lola we have fallen in love in the color falcon brown. It is a mild brown-grey color that works fantastically well with… well, any color! We have used the new color in both pattern and solid color. In this way, you can create both fun combinations in color but also a monochrome look where the texture of the fabrics can speak. This fall, we also flirt a bit with decades when our parents were young. Bringing in burnt tones, large pattern images into 2021 gives the collection life and feels new. And we are also extra proud of the pants this autumn. We love that there are soft, stretchy, shiny, dressy, wide, tight, full-length and ankle-length trousers in this collection. And yes there are a pair of trousers in falcon brown as well.


PRE SEASON

autumn is coming


Pepper top - tile

Pepper top ls - vicky champagne

Wood jeans - washed grey


PRE SEASON

Like a fairytale the light shines in to the beautiful surroundings with winter light colors.

Tally slipover - dark grey melange / Ace shirt - white


lola atmosphere A part of the collection that is very important to us. Where we feel at home. The garments here are as ”new” as in all themes, but the atmosphere here breathes from the heart of what is ”our” style. Lola atmosphere always radiates a lot of warmth, soft and casual and maybe, to be autumn, unusually colorful. Lola atmospehere definitely stands for the vitamin bomb in the collection. A strong, obvious and fresh part of the autumn wardrobe that gets anyone in a good mood. Typical outfit; super soft Apart jeans together with wonderful pink Reach sweater. And if you are ”more green than pink”, we suggest that you check out knitted Keen sweater. Keen are stockinette stitch with details that reminds us of folklore. Slightly shorter and slightly wider model than we have seen in previous seasons - just as we want it this autumn.


winter light

Episode top - cream white

Hickory pants - black

Name: Kristina Age: 38 Height: 175 cm Size: S Favorite item: Hickory pants – Falcon Brown Relationship to Lola: Anna’s, one of the founders of House of Lola, sister-inlaw. In addition, a good friend to all of us.


Episode top - cream white / Episode top - tellus powder blue / Look top - grey melange / Sign cardie - black Dressed with: Hickory pants - black / Lola bootee - black


Like a fairytale the light shines in to the beautiful surroundings with winter light colors.

Look top - grey melange

Episode top - tellus powder blue

Episode top - cream white


Across dress - mode dream blue / Just a singlet - white

Concrete stretch jeans - dark blue / Lane low boots - anthracite

materials. We strive to use materials that are of high quality for a long time, that are good for humans, that contribute to a more responsible production and reduced negative environmental impact.


Across dress - mode dream blue / Flame pants - black / Lane low boots - anthracite

Mimic blouse - mode dream blue / Episode top - cream white


Episode top - cream white / Apart jeans pants - dark blue / Lane low boots - anthracite Kate blouse - carma dream blue / Hickory pants - black

Mimic blouse - mode dream blue / Flame pants - black / Lola bootee - black Look top - grey melange / Bella skirt - pop dream blue

love for demin


We absolutely love denim. Denimpants, denimlook, denimcolors, denimfeeling.

Apart jeans pants - dark blue / Lane low boots - cognac

Kate blouse - carma dream blue


Look top - grey melange / Apart jeans pants dark blue / Lane low boots - anthracite My denim jacket - mid blue / Bella skirt - pop dream blue

Bella skirt - pop dream blue

Tally slipover - dark grey melange / Ace shirt - white

My cord jacket - dark grey


oncrete stretch jeans - dark blue / Lane low boots - anthracite / Apart jeans pants - dark blue / Lane low boots - anthracite

Keen sweater - mid green / Look top - grey melange

Name: Malin Age: 40 Height: 170 cm Size: M Favorite item: Next pants Relationship to Lola: Formerly employed in our logistics department. Still a part of our lives as a friend and model colleague.


fashion on the agenda

Fashion is a big part of our everyday life at House of Lola and maybe you share our interest. Or not. You just want it to work. Like your car - it should just start every morning. Every day that you open up your wardrobe, it should just work. And it truly does in this theme. The colors and the garments are easy to combine. Here you’ll find a safe base in black and the perfect spices to add; both in the form of garments and colors. We want to make it easy for you to feel good, to become the best version of you! And with a pair of Hickory pants and a Kate blouse, you have the perfect outfit. Kate is available in several versions; pink and burgundy or the pattern novel with black, beige and yellow. If you like Kate you will also appreciate that we work with Tencel - a material made of a regenerated fiber whose production process is more durable than other fibers in the same class. Black is an important base but this theme also have elements of falcon brown, burgundy and beige-yellow tones. Together that gives you Fashion on the agenda and the right feeling for autumn. We like to match our Bella skirt in the pattern shadow russet red with a the best t-shirt, Look top, in the same new brown-red color. And if we feel frozen – we put Keen sweater in knitted dark grey on.


Look top - russet red / grey melange

Bella skirt / Rich blouse - shadow russet red

Claim cap - dark grey melange

Reach sweater - black / Bella skirt - shadow russet red

Name: Jossan Age: 34 Height: 173 cm Size: S Favorite item: Next pants Relationship to Lola: Jossan has been part of our model team since we collaborated with her, after she finished second in the tv-show ”Sweden’s master chef”.


under a spell A bright pink color is like a must have in your autumncloset. Sparkle up your day

Julie dress - novel dusk grey

Rich blouse - novel dusk grey


Julie dress - crush keen pink / Ice leggings - black

My cord jacket - dark grey / Hickory pants - black


production.

Rich blouse - crush keen pink / Point skirt - black

Significant cardie - russet red

We have chosen to place all our production in Europe. The geographical proximity gives us shorter delivery distances, shorter lead times, but the proximity is also advantageous from a cultural and relationship-creating perspective.


Like a fairytale the light shines in to the beautiful surrundings with winter light colors.

Chill dress - line black


details matter


Kate blouse - small squares cream white / Hickory pants - black Mimic blouse - bottle green / Flame pants - black Mimic blouse - bottle green / Point skirt - black

My cord jacket - dark grey / Sally shawl bottle green / Chill dress - line black


Significant cardie - falcon brown

Sally swhawl - falcon brown

Name: Anna Age: 43 Height: 175 cm Size: S Favorite item: Apart jeans Relationship to Lola: From the beginning, Anna was a friend of Anna, one of our founders. Today she is not only Anna’s friend, but also a friend to all of us at House of Lola.

Hickory pants - falcon brown


Tiding blazer - pitch dusk grey

Reach sweater - black / Avery skirt - pitch dusk grey


urban i.d Our third theme for the fall we have named Urban I.d. This theme actually has very little to do with big city-life. But it’s a theme for you who are extra curious about fashion. Who likes to try new things. Who keeps track of trends and then find garments that works for you and your style. We have created new checkered Geezer pants for you. We will see lots of squares this autumn and we have found a fantastic checkered fabric in beautiful autumn tones that is perfect for Geezer pants. And the awesome, beautiful Id dress that is available both in black and patterned. A typical example of how our interpretation of how you can wear a dress this fall. The theme includes several different brown tones, preferably in combination with black. But there is also a slightly more burnt, orange brick color that becomes a nice contrast - both against denim and black. Our favorite jacket My denim has got a new friend in My cord jacket. A jacket that is clearly related to the popular denim jacket, but has autumnal attributes in the stretchy and flexible manchester in dark grey. Perfect to combine with Id dress and a shawl in the color falcon brown. To complete your styling – add Lane low boots in cognac or anthracite.


Mimic blouse - pop chill brown

Mimic blouse - pop chill brown / Episode top - cream white / Next pants - black

Name: Jonna Age: 40 Height: 172 cm Size: XS Favorite item: Point skirt - lion borown Relationship to Lola: Jonna is a good friend of Lottis, one of the founders of House of Lola. Something many do not know about Jonna is that she speaks fluent Finnish.


a magnificent sleeve is the hightlight


Zero blouse - black / Point skirt - lion brown


My cord jacket - dark grey

Common top - stripes black ivory white / Apart jeans pants - dark blue / Lane low boots - cognac

Point skirt - lion brown / Lane low boots - anthracite


lola care. We are very proud of the quality and longevity of House of Lola’s garments. If you take care of them properly, you will enjoy them for a long time. We make garments that can be inherited or passed on when you have finished with them. We want to contribute to a more circular life for the garment.


Lane low boots - anthracite

ID dress - mode falcon brown

ID dress - black

Cap medallion - mode falcon brown

Episode top - mode falcon brown


Episode top - tellus golden orange

Gezer pants - checked grey


Name: Marie Age: 52 Height: 163 cm Size: S Favorite item: Geezer pants - checked grey Relationship to Lola: Has worked at House of Lola’s design department since 2013. Has been a model for us since then and we are so grateful for that.

Reach sweater - chill brown

Reach sweater - black


Kate blouse - small squares cream white

Flame pants - black

Name: Elin Age: 30 Height: 173 cm Size: XS Favorite item: Flame pants Relationship to Lola: Has worked at House of Lola since 2016. Works with sales and marketing.


Lane low boots - cognac

My denim jacket - mid blue / Look top - grey melange / Across dress - pop chill brown / Flame pants - black


Profile for house of lola

Lookbook autumn 2021  

Lookbook autumn 2021  

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