Hours Lost Spring 2013

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Oh, The Places We’ll Go Spring 2013

This Is Hours Lost:

A clothing brand based on time, dreams and a “gung-ho” attitude.

A letter from the founder I'm Jenay Ross – the founder and designer of Hours Lost. I'm a Bay Area native, Los Angeles implant with a reputation for being busy almost every second of each day. The most important thing about me? I'm a dreamer and a fighter. College has been a period of time for me to mature and figure out the kind of person I want to be. It hasn't been an easy balancing act between school, a job, an internship, a small business and attempting to salvage a social life, but it's all a part of an amazing journey. The idea to create a clothing brand came to me at a very random point in my life in 2011. I was reading the poem “One Art” by Elizabeth Bishop when I came across the line “The hour badly spent.” That bit of poetry spun me into some serious life reflection and I use Hours Lost not only to inspire all of you, but myself as well. To all of you time chasers: Ready? Set. Go seize it. Whatever that “it” may be. With Courage, Jenay Ross

facebook.com/hourslost Twitter: @hourslost thehourslost.tumblr.com Instagram: @hourslost


Welcome to the Family

Carlo Acenas carloacenas.com Twitter: @CarloAcenas

I have Flyleaf and USC's Daily Trojan to thank for introducing me to photographer Carlo Acenas. In 2010 we were working on the same concert review story for the university's newspaper. I was providing the words. He was providing the visuals. Over two years later, we're working together again on a new project. When I was thinking about partnering up with a skilled photographer, he stepped up to the plate. After checking out his latest work, I knew it would be a great collaboration. “I like to work with other entrepreneurs, and with Hours Lost I saw an opportunity to work with a lot of creative people ,” he said. Carlo has been working hard at pursuing a career in photography, specifically in the commerical and advertising realms. “It's a long road ahead, but I'm looking foward to it,” said Carlo. Right now, he's spending a lot of time shooting fitness and lifestyle work with a “southern California summer feel.” Keep a look out on his website (www. carloacenas.com) for more information about a philanthropic photography project he's working on in partnership with a Los Angeles animal shelter. Carlo's website is a great showcase of his local and international work. Next month, he'll be heading to Puerto Rico to shoot lifestyle and travel images on the beaches and in the rainforest. Once he's crosses the stage at USC, he'll spend some time shooting in the Phillippines. I look forward to seeing where his ambitious character takes him next!


Oh, The Places We’ll GO Spring 2013 Collection www.hourslost.com

Photos: Carlo Acenas

Don’t Wait For Things To Happen


Make Them Happen 6

Think about what you've accomplished in your life so far and what it took to accomplish it. Are you content? Now think of what you still need to check off of your bucket list; whether it's taking out the trash (both in a literal and psychological sense), watching every single Ryan Gosling movie, eating that box of chocolate staring you in the face or making your next career move. Life gives us a constant urge to progress and be adventurous, so start checking off that list. The Hours Lost spring 2013 collection, “Oh, The Places We'll Go”, aspires to kick-start a sense of liberation in you. You are free to make the right decisions for yourself. You are free to ponder, dream, write out a game plan and execute that plan the way you want to. I'm not saying you have to be the next Beyoncé or find the cure for cancer (which would actually be pretty rad). I'm making a statement that says both the little and big things count. If you have an urge to do something that will have a positive effect on your life, what's holding you back? Imagine the places you could end up if you took a leap of faith. Sure, the struggle is real, but I challenge you to make your mark on the world, because only you can be you.

“If you don' start somewhere, you won't go anywhere.”

Available www.hourslost.com 8



Meet The Models

Name: Matt

Name: Justin

Craft: Barista/DJ/Marketing Intern

Craft: Singer/Songwriter/Artist

Craft: Saxophonist/Keyboardist/ Songwriter/Arranger

Currently: Juggling between KXSC, Trojan Vision and two jobs. After college graduation, I want to focus on music and concert/festival production.

Currently: Writing and recording new songs, trying to make tour plans (travel!) and collaborating with other artists in Los Angeles and around the world!

Currently: Performing as a freelance musician with different singers and bandleaders. I've been focusing on my first solo EP, funded through Kickstarter.

Bucket List for Next 3 Months: I'm interning with AEG Live right now and would really love to work with Coachella Valley Music and Arts Festival, particularly with any production aspect. In terms of schooling, I'd like to make it out alive. haha. Favortie Quotes “Beware, I bear more grudges than lonely high-court judges. When you sleep, I will creep into your thoughts like a bad debt that you can't pay.Take the easy way and give in.”-Morrissey Twitter - Radio Show


Name: Natalie

Bucket List for Next 3 Months: To set up a tour, whether it's big or small - anything from a West Coast tour to a whole US tour. Or something international! I just want to get on the road and start playing music for people outside of my home. Favorite Quote: ““We shall not cease from exploration. And the end of all our exploring will be to arrive where we started and know the place for the first time.” - T.S. Eliot Facebook - Twitter

Bucklet List ofr Next 3 Months: To be a part of a touring band, whether as a sideman or as an artist myself. It would be awesome to be a part of a fun and funky live band like Bruno Mars' group. I know it's a long-shot, but a guy can dream, right? Favorite Quote: “To play a wrong note is insignificant; to play without passion is inexcusable” - Ludwig Van Beethoven

Facebook - YouTube