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Florida’s largest LGBT media network CONTENT-RICH WEB SITES PRINT MAGAZINES VIDEO PROGRAMMING EVENTS SOCIAL MEDIA E-MARKETING

2018 Media Kit


OUR BRANDS

5090 NE 12th Avenue, Oakland Park, FL 33334 Phone 954.928.1862 | E-mail info@hotspots.lgbt | Fax 954.772.0142 Web HotspotsMedia.LGBT | Hotspots.LGBT | MarksList.LGBT


OUR PLATFORMS WEB SITES

PRINT

VIDEO

SOCIAL MEDIA

E-ZINES

EVENTS

Presents… Partners South Florida Central Florida


MAGAZINES (print) CONTENT-RICH WEB SITES VIDEO PROGRAMMING E-ZINES EVENTS SOCIAL MEDIA MARKETING 4

TOTAL MARKET COVERAGE A captive LGBT audience of more than

100,000 Weekly*

* Based on single copy and pass-along readership, page views by unique users, permission-based e-mails and social media reach.


What began 33 years ago as a humble publication covering gay news and nightlife in South Florida today stands alone as the state’s premier gay weekly magazine and the flagship of Florida’s THOUSAND largest LGBT media network. Welcome to Hotspots – and what has grown into Hotspots Media Group. We are a gay-owned and operated progressive media company serving the seven key LGBT markets in Florida, all found in South and Central Florida: Miami, Fort Lauderdale, West Palm Beach, Orlando, Tampa, St. Petersburg and Sarasota. Through our popular, content-rich magazines, web and video brands – delivered in print, online, and via social media and permission-based e-mail, we help advertisers and marketers connect with Florida’s over one million LGBT residents and five million LGBT visitors annually. We welcome and invite you to experience the power of Hotspots Media Group. Peter Clark, Publisher

WELC0ME

The key to LGBT Florida

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THE MARKET 6

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RICHARD GRAY

5

MILLION

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MILLION The number of LGBT visitors to Florida each year. Fort Lauderdale alone accounts for 1.5 million LGBT visitors, according to the Greater Ft. Lauderdale CVB.

PERCENT

Managing Director, Greater Fort Lauderdale Convention & VisitorsLGBT Bureau population estimated

The “LGBT travelers are especially of the USA, according to Witech important as they spend more Communications Research. This money than mainstream travelers… translates million adults.eat at They loveto to10-15 stay in nice hotels, great restaurants, shop – and, of course, love to enjoy the nightlife # scene.”

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Orlando is now the most visited destination in the United States, beating long-time favorites Las Vegas, Chicago and New York City.

$5.9

BILLION

The annual estimated spending power of Florida’s LGBT visitors. Overall, 112 million tourists spent $109 billion in 2016.


Florida’s diverse LGBT community

St Petersburg Sarasota

Florida’s most populous LGBT communities can be found in Miami and Miami Beach, Fort Lauderdale, Orlando, Tampa, St. Petersburg and Sarasota.

Ft Lauderdale

The State of Florida arguably leads the nation in the rich diversity of its LGBT community, which ranges from multi-cultural millennials to mobile, active retirees. The state’s blue skies, white sand beaches and promise of eternal summer are huge draws to five million LGBT visitors annually. Another one million LGBT people of all ages live here, attracted by favorable economic opportunities, jobs, great colleges and universities, excellent health care and ideal retirement conditions. There’s the multicultural mix of South Florida – the gateway to the Caribbean, Latin America and the world – reflected by the diversity on the streets of colorful, pulsating and energetic Miami Beach. Add to that Key West’s and Fort Lauderdale’s long history as meccas for gay men and you begin to understand

the state’s LGBT tourism growth. Within Fort Lauderdale, Wilton Manors is now the gayest city in America, and Wilton Drive is the hotspot for nightlife, shopping, bars and entertainment, restaurants, and thrift stores. And there’s the always fun and exciting melting pot of Central Florida, anchored by Orlando – America’s largest tourist destination — and extending west to Tampa, St. Petersburg and Sarasota, where the entertainment industry and lifestyle have attracted a swell of LGBT millennials and retirees drawn from all over the USA. When added together, South and Central Florida make up the third largest population of gay Americans (379,668) after New York City (568,334) and Los Angeles (441,326), according to Gallup.

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OUR AUDIENCE 8

From millennials to active retirees Three generations of Floridians have grown up with Hotspots, so it makes sense that our readers reflect the full spectrum of Florida’s LGBT community – a fact confirmed in a March 2017 Readership Survey. In the case of Hotspots, the premier LGBT brand in South Florida, readers and users range from multicultural, mobile millennials to retired gay men and couples with children. Here are some other interesting facts from the survey:

Married 25.09%

Single 43%

Engaged 1.7% 24.7% Partnered

Dating 5%

§ Just over 50% of our readers are partnered or married, with 43% identifying themselves as single. § 48% of respondents reported household income exceeding $80,000 annually, and 34.5% reported household income exceeding $100,000. § 71% of print readers are also reading the Hotspots web site. § More than 76% of respondents say they visited a restaurant or bar as a result of seeing an ad in Hotspots; 78% attended an advertised event.

How often do you read Hotspots? DON’T READ OCCASIONAL, 1X MONTH MOST ISSUES, ALMOST EVERY… EVERY WEEK

1.7% 26.8% 29.6% 41.8%


2016 LGBT Consumer Spending Q: Which of these did you purchase over the past 12 months? Check all that apply:

Tickets for performing Arts (music, theater, etc.)

Smart phone

Salon services or spa treatments

Major piece or furniture ($500+)

Tickets to a non-profit fundraising event

Tablet computer

Laptop computer

Purchased or leased a new automobile

Desktop computer

Cosmetic enhancement

Source: Community Marketing & Insights, 2016 Consumer study SOURCE: Nielsen

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5 Facts about the LGBT demographic 1

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BUYING POWER: $917 BILLION

LGBTs SHOP AND BUY MORE, TOO

HIGHER HH INCOMES

SPEND MORE ON ELECTRONICS

LGBT AUDIENCE IS ENGAGED

Nationally, the LGBT sector has a buying power of $917 billion, rapidly approaching $1 trillion. In comparison, the buying power of black Americans is estimated at $1.2 trillion and Hispanics, $1.3 trillion. The Asian market’s buying power is $825 billion.

LGBT households make 10% more shopping trips in a year than the average U.S. household. They spend 10% more at checkout, too – 7% more than non-LGBT households.

The pre-tax income of gay and lesbian couples is higher than that of heterosexual couples. Most of that is driven by the average earnings of male same-sex couples: $176,000. On average, male same-sex couples earn $52,000 more than married lesbian couples and $63,000 more than married heterosexual couples.

LGBT households spend 43% more on computer and electronic products. They also spend 35% more on liquor; 19% more on coffee and 48% more on wine than nonLGBT households.

Consumption of LGBT media is up – and it’s not all online. Circulation of LGBT print publications nationally rose a whopping 13% in 2015. While traditional print media usage is soft or down, LGBT print media readership is robust.

SOURCE: University of Georgia’s Selig Center for Economic Growth

MILLION

SOURCE: Nielsen, “U.S. LGBT Shoppers Make More Trips, Spend More Than Average,” Aug. 2015

SOURCE: IRS, reported by The New York Times 10

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SOURCE: Nielsen, 2015

SOURCE: Rivendell Media, Gay Press Report 2015


Our advertisers For 33 years, Hotspots has been the brand that Florida’s LGBT community has known and trusted. Today, more businesses use Hotspots to reach the LGBT community than any other local LGBT medium. Our advertisers come from all major business categories: • • • •

Automotive Pharmaceutical Tech/Communications Entertainment

• • • •

Food and Beverage Beauty Retail Financial Services

EVENTS

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E-ZINES

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What We Do 14


SOUTH FLORIDA

What We Do | Magazines

Miami | Miami Beach | Ft Lauderdale | W. Palm Beach Glossy weekly magazine (6 x 9” format) offering the latest local LGBT news plus nightlife, restaurants, events, politics, health, fitness and lifestyle features.

E-ZINES

• •

#1 weekly South Florida gay magazine for 33 years. Distributed in Dade (Miami), Broward (Fort Lauderdale) and Palm Beach counties (West Palm Beach).

• •

A known brand across the United States and far beyond. Weekly distribution: 20,000. Estimated print readership 52,000 readers weekly including visitors.

• •

200,000 audited online users. Used by more businesses to reach Florida’s LGBT community than any other medium. 15


SOUTH FLORIDA

DIMENSIONS FULL PAGE BLEED 6.25 x 9.25 inches

RATES Rates shown are per insertion

NATIONAL DISPLAY ADVERTISING RATES 1x

6x

13x

26x

52x

Full Page

$975

$845

$745

$675

$600

Half Page

$605

$545

$475

$398

$345

ACTUAL “TRIM” SIZE 6 x 9 Inches

HALF PAGE 5.25 x 8.25 inches

LOCAL DISPLAY ADVERTISING RATES

PREMIUM PLACEMENT Inside Front Cover $1195 Inside Back Cover $999

Full Page

1x

6x

13x

26x

52x

$625

$525

$465

$425

$375

Half Page

$425

$375

$305

$250

$210

One-third page

$300

$245

$210

$175

$169

Back Cover $1450

DEADLINES Camera-ready artwork due Thursday at noon one week prior to street date, except where public holidays apply

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FULL PAGE Live image area 5.25 x 8.25 inches

E-MAIL ARTWORK to Graphics@Hotspots.LGBT HOTSPOTS MEDIA GROUP | 5090 NE 12 th Avenue, Oakland Park, FL 33334 | Phone 954.928.1862

ONE-THIRD PAGE 5.25 x 2.44 inches


SOUTH FLORIDA

BUSINESS DIRECTORY RATES Rates shown are per insertion

STANDARD WEEKLY

52-WEEK AGREEMENT

1/4 page

$99

$89

1/6 page

$69

$59

1/8 page

$49

$39

DIMENSIONS 1/4 PAGE V 1.5” x 3.87”

1/4 PAGE H 2.5” x 5.25

1/6 PAGE 1.5” X 2.486”

1/8 PAGE 1.5” x 1.82”

The alphabetized Business Directory appears at the back of each weekly edition of Hotspots (South Florida) and is a print companion to Florida’s largest LGBT service directory at MarksList.lgbt.

DEADLINES Camera-ready artwork due Thursday at noon one week prior to street date, except where public holidays apply

E-MAIL ARTWORK to Graphics@Hotspots.LGBT HOTSPOTS MEDIA GROUP | 5090 NE 12 th Avenue, Oakland Park, FL 33334 | Phone 954.928.1862

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SOUTH FLORIDA

2018 EDITORIAL CALENDAR

Hotspots magazine is published weekly. These are special editorial sections with high reader and advertiser interest.

2017 2017

2018 2018

ISSUE #

DATE

THEME | SUBJECT | EVENT

AD DEADLINE

32-42

Oct 19

The Auto Survey Issue

Oct 10

32-43

Oct 26

The Halloween Issue

Oct 17

32-47

Nov 23

Thanksgiving Issue | White Party | HoliGay Guide

Nov 14

32-49

Dec 7

HoliGay Gift Guide

Nov 28

32-51

Dec 21

Christmas Edition

Dec 12

32-52

Dec 28

New Year’s Celebrations

Dec 19

33-02

Jan 11

New Year, New You Fitness & Health Issue

Jan 3

33-04

Jan 25

HIV Special Health Issue

Jan 16

33-06

Feb 8

Pride On The Beach (Feb 11)

Jan 30

33-08

Feb 22

Readers Choice: Best of Gay South Florida

Feb 13

33-10

Mar 8

Provincetown | Travel Issue

Feb 27

33-12

Mar 22

Kitchens & Bathrooms, Patios & Pools

Mar 13

33-16

Apr 19

South Florida Real Estate

Apr 10

33-21

May 24

Annual Swimsuit Issue | Memorial Day

May 15

33-23

June 7

The 2nd Annual Equality Issue

May 29

33-24

June 14

Stonewall Pride Super Edition

June 5

33-33

Aug 16

Shop + Play Wilton

Aug 7

33-37

Sept 13 The Spa Issue DEADLINES

2017

Sept 4

QUESTIONS?

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E-MAIL ARTWORK to Graphics@Hotspots.LGBT

HOTSPOTS MEDIA GROUP | 5090 NE 12 th Avenue, Oakland Park, FL 33334 | Phone 954.928.1862 E-mail Info@Hotspots.lgbt or call 954.928.1862 V1.0

SPECIAL EDITIONS Hotspots publishes 18 or more special editions throughout the year. These sections typically include local editorial content with high reader appeal — thereby offering advertisers and related businesses a captive audience. This schedule is subject to change. Please confirm publishing dates with a Hotspots advertising advisor.


CENTRAL FLORIDA

What We Do | Magazines

Orlando | Tampa| St. Petersburg | Sarasota Glossy monthly magazine (6 x 9” format) covering LGBT Central Florida. Local entertainment, events, restaurants, nightlife, health, fitness and interviews.

E-ZINES

Central Florida’s only established monthly LGBT magazine.

Distributed in Orlando, Tampa, St. Petersburg and Sarasota.

• •

Well-known brand. Leader in Top of Mind Awareness. Serving Central Florida for 5 years and as a separate magazine since June 2016. Print distribution:10,000. Estimated monthly readership: 23,000 Digital subscribers: 10,250

• •

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CENTRAL FLORIDA

DIMENSIONS FULL PAGE BLEED 6.25 x 9.25 inches

RATES Hotspots Central magazine is published monthly. Rates shown are per insertion.

NATIONAL DISPLAY ADVERTISING RATES 1x

3x

6x

12x

Full Page

$700

$655

$510

$440

Half Page

$400

$345

$300

$250

ACTUAL “TRIM” SIZE 6 x 9 Inches HALF PAGE 5.25 x 8.25 inches

LOCAL DISPLAY ADVERTISING RATES PREMIUM PLACEMENT Inside Front Cover $900 Inside Back Cover $900 Back Cover $1000

1x

3x

6x

12x

Full Page

$500

$399

$350

$325

Half Page

$300

$270

$250

$210

One-third page

$210

$190

$150

$139

One-quarter page

$190

$175

$150

$125

DEADLINES Camera-ready artwork due Thursday at noon one week prior to street date, except where public holidays apply E-MAIL ARTWORK to Graphics@Hotspots.LGBT

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FULL PAGE Live image area 5.25 x 8.25 inches

HOTSPOTS MEDIA GROUP | 5090 NE 12 th Avenue, Oakland Park, FL 33334 | Phone 954.928.1862

ONE-THIRD PAGE 5.25 x 2.44 inches

ONE-THIRD PAGE 5.25 x 2.44 inches


CENTRAL FLORIDA

2017 2017

SPECIAL EDITIONS

2018

Hotspots publishes 18 or more special editions throughout the year. These sections typically include local editorial content with high reader appeal — thereby offering advertisers in related businesses a captive audience. This schedule is subject to change. Please confirm publishing dates with a Hotspots advertising advisor.

E-MAIL ARTWORK to Graphics@Hotspots.LGBT HOTSPOTS MEDIA GROUP | 5090 NE 12 th Avenue, Oakland Park, FL 33334 | Phone 954.928.1862

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What We Do | Web sites .LGBT The companion site for Hotspots magazines, this content-rich web site is the leading source for LGBT events, nightlife, restaurants, shopping, fitness and professional services.

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#1 ranked web site for local entertainment.

13K+ verifiable online unique users per month.

Popular with LGBT millennials.

Leader in top of mind awareness for LGBT web sites in the state.

25K+ Facebook followers. 15k+ subscribers


.LGBT

WEB ADVERTISING RATES Campaigns run on Mark’s List + Hotspots platforms. Directory listings are exclusive to Mark’s List, Florida’s largest database of LGBT/friendly businesses.

IMPRESSION-BASED CAMPAIGNS Standard CPM: $15/1,000 impressions. BANNER ADS Leaderboard (728x90) National: $20 CPM Local: $30 CPM Box (300x250) National: $12 CPM Local: $15 CPM Mobile Leaderboard (320 x 50) National: $12 CPM Local: $15 CPM

MARK’S LIST BUSINESS DIRECTORY SILVER PACKAGE: Basic business listing (Name, category, address, phone, e-mail) Complimentary, 90-day introduction GOLD PACKAGE: Enhanced listing & storefront (Silver package + logo, hours, photos & videos, description, web link and social media links) $349/month, 3 month minimum PLATINUM PACKAGE: Ultimate social media & digital coverage (Includes all Gold Package features plus: Social media boost; weekly e-zine inclusion and ad specials) $449/month, 3 month minimum

E-MAIL ARTWORK to Graphics@Hotspots.LGBT HOTSPOTS MEDIA GROUP | 5090 NE 12 th Avenue, Oakland Park, FL 33334 | Phone 954.928.1862

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What We Do | Web sites

.LGBT The most powerful LGBT web site in Florida for more than a decade. The essential site to find for LGBT/-friendly businesses. Social media taken to the next level.

E-ZINES

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The latest videos, photos and listings.

#1 Alexa-ranked LGBT web site in Florida.

SSL certified.

Largest directory of LGBT/-friendly businesses.

Popular with mobile, multicultural millennials.

93K Facebook likes, 15K subscribers, 5K Twitter followers.


What We Do | Video Programming

Weekly video entertainment show highlighting the hottest events of the week of interest to the LGBT community.

E-ZINES Hotspots LIVE! Hosts C.A. Lopez (left) and Shawn Palacious.

Ground-breaking weekly LGBT video entertainment show (Fall 2017 launch).

First year potential audience exceeds 500,000 unique online users.

Free viewing via e-mail subscription, at MarksList.LGBT, Hotspots.LGBT, YouTube and on affiliate platforms as well as via links on social media.

Hosted by internationally-known personality Shawn Palacious (a.k.a. Kitty Meow) and Miami spokesmodel and physique champion C.A. Lopez.

Each show offers custom video sponsorship and advertising opportunities to a captive audience. 25


COMMERCIAL RATES

PRODUCT PLACEMENT

• 30-seconds

$597 per spot

• Premier product placement (duration of show)

$500

• 15-seconds

$350 per spot

• Secondary product placement (duration of show)

$425

VIDEO PRODUCTION PACKAGES Silver: $500

Gold: $750

Platinum: $1000*

15-second commercial

30-second commercial

30-second commercial

Shot on location

Shot on location

Shot on location

Professionally produced and edited

Professionally produced and edited

Professionally produced and edited

Assistance (if desired) in storyline/creative

Assistance (if desired) in storyline/creative

Assistance (if desired) in storyline/creative

Creative use of static logo

Creative use of static logo

Motion/animated logo for extra impact

Digital copy provided to client.

Digital copy provided to client.

High-impact text and graphic usage/custom creative look Digital copy provided to client. *Also available as a 15-second spot for $750 including all of the above

E-MAIL ARTWORK to Graphics@Hotspots.LGBT

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HOTSPOTS MEDIA GROUP | 5090 NE 12 th Avenue, Oakland Park, FL 33334 | Phone 954.928.1862


What We Do | E-zines

Permission-based e-mail newsletters Hotspots and Mark’s List each has a weekly permission-based e-mail magazine or “e-zine” that reaches a total subscriber database of more than 30,000 LGBT readers every week in South Florida. The Hotspots Central Florida e-zine is monthly to more than 10,000+ subscribers.

E-ZINES

40,000-plus subscriber database in Florida.

Great platform to reach millennial LGBTs with disposable income.

Dedicated e-blasts are available as well as Business Spotlight advertising.

Recommended as a powerful tool to bridge print and digital campaigns.

Permission-based e-mails are proven to be effective. 27


Permission-based e-mail newsletters RATES DEDICATED E-BLASTS

We blast your advertisement or promotion to our entire subscriber database of 30,000 in South Florida and/or 10,000 in Central Florida. What a great way to make a splash! • • •

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SOUTH FLORIDA: Artwork + e-blast, $495 CENTRAL FLORIDA: Artwork + e-blast, $150 BOTH REGIONS: Artwork + e-blast, $550

E-MAIL ARTWORK to Graphics@Hotspots.LGBT HOTSPOTS MEDIA GROUP | 5090 NE 12 th Avenue, Oakland Park, FL 33334 | Phone 954.928.1862


What We Do | Events

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Hotspots Media Group plays an active role in sponsoring or hosting literally dozens of events in all the key markets we serve, some of which are shown here. These events engage our community and generate business for our advertisers. Hotspots is proud of our 33-year history of supporting our community through leadership and innovation. Ask about opportunities to co-brand with us and our community partners. Download our sponsorship form online at HotSpots.lgbt or MarksList.lgbt.

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MIAMI | FORT LAUDERDALE | WEST PALM BEACH ORLANDO | TAMPA | ST. PETERSBURG | SARASOTA 5090 NE 12th Avenue, Oakland Park, FL 33334 Phone 954.928.1862 | E-mail info@hotspots.lgbt | Fax 954.772.0142 Web HotspotsMedia.LGBT | Hotspots.LGBT | MarksList.LGBT

Hotspots Media Group 2018 Media Kit  
Hotspots Media Group 2018 Media Kit