2016 MEDIA KIT
LGBT MEDIA NETWORK
Welcome To Your Gateway to Floridaâ€™s 5 Million LGBT Consumers.
Introduction otspots is the largest LGBT media company in Florida and one of America's longest running publications. Florida is the third largest state in the nation with nearly one million full time LGBT residents and over four million LGBT visitors every year. For 30 years Hotspots has proudly been the voice of the LGBT community. Hotspots Media Group combines state of the art, on-line and video production with the highest quality print production possible in addition to a powerful social media network to offer a full service marketing and advertising company. This multi-media approach has created the state's largest and most loyal audience reaching well over 1.4 million lucrative LGBT consumers. Hotspots boasts more social media followers than any other LGBT media in Florida and continues to grow at an unprecedented rate. Hotspots is also the only LGBT media in Florida to be licensed by Apple and Google, so you can access them on mobile devices including iPhones and iPads, in addition to android smart phones and tablets. Hotspots.LGBT has cutting edge technology, and includes a comprehensive social media network and interactive links to well over 2000 LGBT businesses and services. In addition to our dominance in digital media, thousands of Hotspots magazines are distributed every week throughout Florida at hundreds of strategically selected locations serving the gay community. Focused on Florida's thriving tourist industry and large gay population, locations include hotels/guest houses, restaurants, professional offices, nightclubs and retail outlets. High volume metropolitan distribution centers include Tampa, St. Petersburg, Orlando, West Palm Beach, Fort Lauderdale, Miami and many points in between.
PROUD TO BE THE VOICE OF THE LGBT COMMUNITY FOR OVER 30 YEARS!
FLORIDAâ€™S LARGEST LGBT MEDIA NETWORK 5090 NE 12th Avenue | Oakland Park, FL 33334 | Phone: 954.928.1862 | Fax: 954.772.0142 HotspotsMedia.LGBT | GenreLatino.LGBT | MarksList.LGBT
Quick Facts Hotspots is Florida’s largest gay media network serving every major LGBT market across the state. Florida is one of the largest LGBT states in the nation with one million LGBT residents and well over 4 million** LGBT tourists annually. That is over 5 million prospective clients that can build your business.
HOTSPOTS MEDIA’S DIGITAL NETWORK Online • 1.4 Million Unique Visitors (Hotspots.LGBT, MarksList.LGBT, GenreLatino.LGBT) * • 18.72 page views per visit • 5:28 average visit duration • Florida’s Only Interactive LGBT Business Directory • Extensive photo/video galleries • Popular features and columns Apps • Apps licensed by Apple and Google Play for IOS and Android • Geo Fencing / auto mapping • 100% Florida coverage • Over 35,000 mobile users and growing rapidly • Links to over 3,000 LGBT business and community listings in Florida • Push message component • Interactive digital publication included Social Media • Over 21,000 Active Followers (not including Mark’s List) • 22,500 e-newsletter subscribers +++ • Over 124,000 Mark’s List Followers • Live video and photo posts • Dedicated YouTube Channel • Live special event coverage throughout the state
HOTSPOTS MAGAZINE PRINT EDITION • Florida’s Largest LGBT Publication for three decades • 52,500 readers weekly (not including digital readership) ++++ (additional copies added for special events) • High quality glossy publication, perfect bound with 100lb UV coated cover • Distributed at over 350 locations throughout Florida every week • Major Markets include Miami, Fort Lauderdale, West Palm Beach, Orlando, Tampa, St. Petersburg • Focused on lifestyle, special events and entertainment (where to stay, where to play, where to go) serving one of the largest LGBT states in the nation * U.S. Census **Visit Florida + Google Analytics ++ Published Data +++ Emma ++++ Includes Pass Along Circulation
Target Market Demographics he evolution of Hotspots Media Group has fostered cross-over readership from all spectrums of the LGBT community. Based on recent surveys provided by CMI research, Hotspots reader demographics are as follows:
$81,400 89.6% 38%
Male / Female
92.4% / 4.1%
Where to Stay • Where to Play • Where to Go Comprehensive LGBT area guide
Digital Magazine Weekly
• Over 3,000 LGBT Business Listings s
New Level of Interactivity
It’s Easy. It’s Free. Just Search ‘Hotspots Magazine’ in the App Store.
he LGBT community continues to grow at an unprecedented rate nationally and in Florida in particular. New national positive social image changes continue to foster more awareness of how important the LGBT community is.
From Miami to Orlando, Tampa to Fort Lauderdale, Hotspots reaches every major gay market in the state, and takes pride in helping build businesses and support the LGBT community.
Momentum continues to build for the LGBT community and the lucrative demographics make it a hot market for companies seeking to expand in the community. Hotspots Media Group is by far, the best resource for advertisers to reach this growing market.
Thank You for Considering Hotspots Media Group, Floridaâ€™s LGBT Media Authority.
When Results Matter
Meet Our Other Divisions Mark’s List is Florida’s largest LGBT digital media company. As our digital world continues to grow at a record pace, only Mark’s List can keep your business ahead of the competition. Mark’s List offers affordable digital marketing plans that capitalize on the latest media trends, such as online marketing, social media, mobile optimization and more. Over 1.2 million unique visitors (certified by Google) come to Mark’s List for the latest in entertainment, dining and shopping trends. They depend on Mark’s List almost every day whether checking in on the events calendar, or finding a place to shop on the largest LGBT Business Directory in Florida!
It is hard to argue that many Fortune 500 companies recognize the power of diversity marketing including brands such as Hilton Hotels, American Airlines and Toyota. Hotspots Media Group also has a diversity outreach within the LGBT community. Genre Latino is Hotspots Spanish media division. Genre Latino is comprised of a high quality magazine, website (GenreLatino.com) and social media network serving the Latin gay community in Florida. Genre Latino is one of only two publications in the USA that specifically caters to a very unique and hard to reach demographic. Founded 6 years ago, its mission is to focus on the social and entertainment scene with a finger on the pulse of cultural and political issues that effect gay Latinos.
Tampa | St. Petersburg | Orlando | West Palm Beach | Fort Lauderdale | Miami 5090 NE 12th Avenue | Oakland Park, FL 33334 | Phone: 954.928.1862 | Fax: 954.772.0142 HotspotsMedia.LGBT | GenreLatino.LGBT | MarksList.LGBT Effective January 1, 2016 Information and prices subject to change without notice.