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The Breeder Newsletter

Spring 2012



a £1,000 luxury break

for you & your dogs!

UKAS Accreditation

Dog photographer 2013

Competition time

Kennel Club gets UKAS Accreditation Professor Steve Dean, Kennel Club for Breeders Chairman, said: “For far too long, puppy Puppy buyers no longer need to be duped by rogue breeders, as the Kennel Club is the only organisation in the UK to now have UKAS accreditation to certify breeders who belong to its Assured Breeder Scheme. The puppy breeding market is poorly regulated, meaning that many people struggle to identify good from bad breeders, often ending up with sick puppies that die prematurely or that cost thousands of pounds in veterinary treatment. UKAS accreditation means that the Kennel Club now has recognition from the UK’s foremost accreditation body to certify breeders, against the requirements of its Assured Breeder Scheme, and ensure that scheme members take all the necessary steps to breed quality, healthy puppies. Accreditation by UKAS was recommended by Professor Sir Patrick Bateson, in the Independent Inquiry into Dog Breeding in January 2010, as an important step to give puppy buyers a clear indication of who they should trust. Kennel Club research has shown that one in five consumers buy their puppies from pet shops, online and newspaper free ads, outlets that can all be used by puppy farmers1.

buyers have had little assurance about the puppy they take home, and especially how it has been raised and whether it will live a healthy and happy life. “The Kennel Club Assured Breeder Scheme was established in 2004 to help end this confusion and we are delighted that the Kennel Club now has UKAS accreditation, enabling us to certify breeders under this robust scheme. “The message is clear. Puppy buyers who want to be sure that they are going to a breeder who offers a genuinely high standard of health and welfare in caring for their dogs should go to a Kennel Club Assured Breeder.” Professor Sir Patrick Bateson commented: “My report into dog breeding in this country showed an urgent need for a robust accreditation scheme for breeders. The fact that the Kennel Club has now received UKAS recognition for its Assured Breeder Scheme is an important step forward and the buying public should be encouraged to purchase from these breeders, so as to put irresponsible breeders out of business.” The Kennel Club has been through numerous audits with UKAS and made a


The September 2011 survey, conducted by Atomik on behalf of the Kennel Club, was based on the responses of 443 dog owners and where relevant 1043 dog and non dog owners.

Continued on page 2

Thank you

Puppy Insurance 4 Weeks FREE Kennel Club Puppy Insurance just got even better…

Puppy Health Helpline is a NEW free Kennel Club Puppy Insurance service that provides round-the-clock veterinary advice for the new owners of your puppies. The service helps ensure they make informed decisions about the health of their puppy at any time of the day or night, without having to consult you or unnecessarily see a vet. And if a vet visit is needed, there’s the reassurance that with the free Kennel Club Puppy Insurance you’ve set up, there’s help with the cost of any treatment. Find out more at or call our breeder line on 0800 369 90 95

Campaigns In Focus

Dog history will come to life with new MyKc service •

MyKC is a new feature to your Kennel Club registration. The free online service will enable people to find their perfect puppy, keep a personalised online planner for the life of their dog and see its history and heritage come to life through exclusive access to Kennel Club registration records. MyKC has many fantastic features such as: • Personalised Homepage – If you have an Account with the Kennel Club, see your dogs’ heritage come to life with our new MyKC homepage. A personalised page where you will view our record of your dog breeding activity and all the Kennel Club services you need in one place. • Kennel Club Registration – enabling breeders to register their puppies online quickly and easily. The new online system enables breeders to register multiple litters and transfers through the same basket. Dogs’ photos can be uploaded and it is a one stop shop for looking up health test results, parentage, progeny and details including any titles a dog has achieved for any Breed, Agility or Field Trial activity. • Extensive pedigree database – enables owners to view the heritage of any registered dog. Breeders can see details of all dogs of their breeding and add notes to dogs living with their new owners, helping breeders and owners to stay in touch. • Health tools - MyKC will also be linked to the Kennel Club’s online Mate Select service, so that health test results and important information about genetic diversity that the Kennel Club

• •

records for all registered dogs can be easily viewed Alerts and reminders – keep busy puppy owners updated on the key stages in their dog’s life, such as when training should start, and enable people to set their own reminders about veterinary appointments and other items in their doggy diaries. There is also a notes and addresses section to keep important contacts, dietary needs and weight information all in one place. Dog friendly venues – MyKC will be linked to a database of dog friendly venues so that people can find restaurants, hotels, pubs and other public places in their area Special Offers - on dog products and services. Kennel Club Assured Breeder Scheme members - will receive a ‘digital badge’ for their own website, enabling prospective puppy buyers to verify that they are an official member of the scheme. Assured Breeders using the service can also view their accolades and keep up to date with the latest breed specific requirements and recommendations for their breed.

Prior to its official launch, around 500 demonstrations of MyKC were delivered during Crufts in March. The feedback received was resoundingly positive and the Kennel Club is now working through suggestions put forward by the public at Crufts of what they would like to see included in the future. Denise Parker, Secretary of the British Chihuahua Club Rescue: “It is absolutely fantastic - I love the system and spent far too long playing on it! “I have already added photographs of my dogs and it’s interesting that I’m allowed to see how many of the dogs that I have sold have had litters, which

enables you to make sure they are not being overused. I’ve used the notes to track the birth weights of my recent litters of puppies and will compare it to their adult weights. All I can say is that I’m looking forward to using it a lot more.”

Dog Photographer of the Year The Kennel Club’s Dog Photographer of the Year Competition 2013 was launched at Crufts on Saturday (March 9th), with award-winning artist Jo Longhurst announced as this year’s guest judge. London-based Royal College of Art graduate, Jo Longhurst will be joining the Kennel Club Dog Photographer of the Year competition judging panel this year. Jo, who recently won the prestigious Grange Prize for Contemporary Photography at the Art Gallery of Ontario, Toronto, is well known for her work photographing Whippets. The competition, which for the second year running will be free for all to enter, is open to both professional and amateur photographers from around the world. There are six categories in the competition: Man’s Best Friend, Dog Portrait, Puppies, Dogs at Work, Dogs at Play and, solely for under 16’s, I Love Dogs Because. Jo says of the competition: “There is a long history of both professional and amateur photographers making images of dogs. In the past, these photographers tended to be the more affluent dog lovers, who had access to expensive photographic equipment. We are now living in a time of unprecedented access to affordable cameras and image making equipment.

“I hope the entries to the competition will reflect the broad range of equipment in use today, and the many ways in which people now make photographs. I’m looking forward to the judging process, and hope to see a wide range of styles and images which reflect our contemporary experience of living with dogs.” The Kennel Club Dog Photographer of the Year competition is now open and accepting submissions until 31st August. Register and enter here

Photo Credit Catherine Laurenson Kennel Club Picture Library

Compulsory Microchipping The Kennel Club has pledged to give microchip scanners to every Local Authority in England and Wales, in support of the Government’s decision to introduce compulsory microchipping for all dogs. The Kennel Club manages Petlog, the UK’s largest lost and found database for microchipped pets, which was established to help unite lost dogs and their owners. It is also part of the Microchipping Alliance which has campaigned since 2009, to make permanent identification compulsory and as such it is delighted that microchipping is now to be made mandatory for all dogs by 6 April 2016, which it believes to be a vital part of responsible dog ownership. The scanners donated by the Kennel Club will be given to each Local Authority over the next two years in order to help identify lost dog owners and reduce the cost of kennelling strays until the owners are found.

Continued from page 1 number of amendments to the scheme to achieve recognition by UKAS as a competent evaluator, which has met international accreditation standards. In an important move that helps the Kennel Club to fulfil its UKAS requirements, every new member of the scheme will be inspected before they are accepted, and all current members will be inspected within three years. Random checks will continue as in the past, particularly where any concerns are highlighted or when issues have been raised through feedback from puppy buyers.

Photo Credit Catherine Laurenson Kennel Club Picture Library

Marc Abraham, TV vet and organiser of the annual Pup Aid event against puppy farming, said: “I hope that all responsible dog breeders sign up to the Assured Breeder Scheme so vets and vet nurses can direct prospective buyers towards them knowing they’ll be choosing a happy, healthy puppy.”


WIN £1,000 luxury break for you and your dogs! We’re offering you the chance to escape and win a £1,000 luxury weekend dogs are optional (but are very welcome with the hotels we’ve chosen). And if you can’t get away there’s a cash equivalent cash prize.

To enter

You don’t need to do anything except set up 4 Weeks Free Kennel Club Puppy Insurance for the puppies you sell. All 4 week free policies will be entered automatically so the more puppies you cover the higher your chance of winning! The winner will be drawn from all policies set up before 1st May 2013.

If you win AND the new owner extends their puppy’s 4 week free cover to a full annual Kennel Club Pet Insurance policy, we’ll give you an

EXTRA £500 cash bonus!

The Kennel Club 4 Weeks Free Puppy Insurance is a free facility available to all breeders who register their puppies with the Kennel Club – providing free insurance cover for the puppies they sell. To find out more call freephone 0800 369 90 95 or visit Valid for KC 4 weeks free insurance policies set up before 1 May 2013

The Kennel Club today thanks everybody that helped to make Crufts 2013 such a huge success, as visitor numbers to the event increased by three percent and viewing figures on More4 and Channel 4 hit an all time high. Take a look at just some of the reasons people tuned in by clicking here. (link to http://www. The number of people attending Crufts 2013, which took place at the NEC, Birmingham from 7-10 March, increased by three percent from 145,000 in 2012 to almost 149,500 this year. Caroline Kisko, Kennel Club Secretary, said: “We are ecstatic that Crufts continues to hold such a special place in people’s hearts, particularly at a time when other events are seeing a decline in visitor numbers due to the economic climate. “Crufts is such an important event for helping potential dog owners to make responsible decisions about buying a puppy or rescue dog. The event was packed with information about which breeds suits which lifestyles in the Discover Dogs area; how to ensure that you get a healthy puppy from a responsible breeder or rescue home and what is being done generally to improve dog health, in the Breeding for the Future area and how to be a responsible dog owner in areas such as the Good Citizen Dog Training ring. “It is also a chance to celebrate the

Photo Credit OnEdition The Kennel Club Picture Library

truly extraordinary relationship that people share with their dogs. Whether you were watching the breed showing, culminating in the prestigious Best in Show final; Friends for Life; the Crufts Factor talent competition; the Scruffts family crossbreed competition, or the thrilling agility, flyball, heelwork to music or obedience events, it was these relationships that shone through. “We would like to thank everybody who entered their dogs into Crufts or took part in one of the many activities at the show, many of whom had travelled miles and crossed seas to be there, and every member of the visiting and viewing public who supported the event due to their love of dogs. “We could not have put on such a marvellous show without our fantastic sponsors and without Channel 4 and More4, who as always, did a superb job of showing the nation all that Crufts is about. The television coverage reflected the excitement and diversity of the various Crufts competitions and was a platform for the discussion of interesting and important issues about buying the right puppy, dog health and how to be a responsible dog owner.” If you would like to watch any highlights from Crufts 2013, click on the videos on the right or visit our Crufts Youtube channel OfficialCrufts

Photo Credit OnEdition The Kennel Club Picture Library

News In Brief

Thanks for another great Crufts!


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As a responsible breeder, you strive to breed happy, healthy, well-adjusted puppies - that’s why we offer 4 Weeks FREE Insurance cover to give them the best start in life possible.

Quick, easy & effective • Set up by YOU - so you can ensure puppies are covered from the moment they are collected* • Cover for vet’s fees and death if the puppy becomes ill or is injured • Fast and simple to set up using the KC Registration number online or by freephone, from 7 days before the puppy leaves to 3 days afterwards* • Quick, easy set up online for multiple puppies • UK based Customer Service team

0800 369 90 95 Kennel Club Pet Insurance is a trading style of Agria Pet Insurance Limited which is authorised and regulated by the Financial Services Authority. Terms, conditions and excesses apply. * Immediate cover for illness and injury starts from the point of collection when cover is set up before the puppy leaves with the new owner.


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Breeders Newsletter  

The Kennel Club UK Breeders newsletter Spring 2013