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Shamballa Je wels

Ancient scriptures tell us of a mythical kingdom hidden in a valley in the Himalayas. A harmonious place populated by enlightened and compassionate people, the Kingdom of Shamballa when translated from Sanskrit, means ‘a place of peace and tranquility’. At Shamballa Jewels, we aspire to recreate that mythical place vibrant with the energy of creation. This philosophy is central to our jewellery and to the way we conduct our commerce. Evocative of spiritual icons, symbols, and prayer beads used since the dawn of time, our jewellery encourages you to find your inner Shamballa. The distinct way of presenting holistic principles of yoga and meditation with our pavé beads and macramé braiding is now synonymous with Shamballa Jewels’ signature style. Reminiscent of places near and far, of spiritual stories ancient and new, our jewellery is designed to trigger curiosity and inspire conversation. The Star of Shamballa – two intercrossed thunderbolts, symbolise the male firepower of creation, and the female creative energy. The thunderbolt is a symbol for irresistible force across many ancient cultures. Most elements of our jewellery are customisable; we invite you to take part in creating a piece that is inimitably you. Just like stars, human can emanate heat and light. You are a star. The Star of Shamballa present in our designs will be your constant reminder of that. Explore the Energy of Creation.


CELEBRITIES

Royalties P. 4-9 Fashion Icons P. 10 - 29 Artists P. 30 - 53 Athletes P. 54 - 65 PRESS FEATURES

Photo: www.jimmynelson.com

Editorial P. 66 - 107 Articles P. 108 - 125


CELEBRITIES

Fashion Icons


Fashion icon no. one: Karl Lagerfeld wearing Shamballa bracelets with black diamonds, 18 ct. gold, Tahiti pearls & Sapphires


Fashion icon no. one: Karl Lagerfeld wearing Shamballa bracelets with black diamonds, 18 ct. gold, Tahiti pearls & Sapphires


Givenchy designer Riccardo Tisci on the runway wearing his Shamballa bracelet with 18 ct. gold & onyx


Givenchy designer Riccardo Tisci wearing Shamballa bracelet with 18 ct. gold & onyx. Photographed together with Laure Heriard Debreuil at the opening of the 2011 Venice Biennale


Designer Valentino wearing Shamballa bracelets with diamonds & 18 ct. gold at the 2011 White Fairy Tale Love ball


Viktor & Rolf designer Viktor Horsting (left) wearing Shamballa bracelet with 18 ct. gold & onyx


Fashion designer Diane von Furstenberg wearing Shamballa bracelet with Black & White Diamond pavĂŠs Boston Common Magazine October 2012


Fashion designer Diane von Furstenberg wearing Shamballa bracelet with Black & White Diamond pavĂŠs Interview Magazine September 2012


Fashion designer Diane von Furstenberg wearing Shamballa bracelet with Black & White Diamond pavĂŠs Prestige Magazine, Hong Kong October 2012


Diane von Furstenberg - INterview Magazine September 2012


Chalen Little Black Jacket - Vladimir Restoin Roitfeld


Carine Roitfeld photographed together with son Vladimir Roitfeld for her campaign for Barney’s New York, 2011. Vladimir wears Shamballa bracelets with black diamonds, 18 ct. gold & onyx


Julia Roitfeld, daugther of Carine Roitfeld, wearing Shamballa MacramĂŠ bracelet with white diamonds


Paul & Joe designer Sophie Albou wearing Shamballa bracelet with diamonds & 18 ct. gold


Fashionable twins: Mary Kate Olsen (left) wearing Shamballa Jewels 18 ct. gold Kartika Dragon pendant necklace


Model & actress Bianca Brandolini wearing Shamballa bracelets with diamonds, 18 ct. gold & onyx


Super model Helena Christensen wearing Shamballa bracelet with white diamonds at the Oscars, 2008


Super model Irina Shayk at Elton John AIDS Foundation Academy Awards Viewing Party in Beverly Hills February 2012


Super model Petra Nemcova at Elton John AIDS Foundation Academy Awards Viewing Party in Beverly Hills February 2012


Super model Magdalena Frackowiak at AmFar, Cannes 2012 Tsavorite PavĂŠ Earrings, Colombian Emerald Bracelet


Calvin Klein Collection party in Cannes, May 2012


Super model Erin Wasson wearing Shamballa bracelet with black diamonds & onyx on the red carpet for Vogue


Model Bar Rafaeli wearing Shamballa bracelet with 18 ct. gold & onyx during Cannes Film Festival, 2011


CELEBRITIES

Royalties


Her Royal Highness Crown Princess Mary of Denmark wearing Shamballa bracelet with pink Argyle diamonds, Tahiti pearls & rose gold


Her Royal Highness Crown Princess Mette-Marit of Norway wearing Shamballa Orb bracelet with white diamonds


Her Highness Sheikha Mozah, wife of the Emir of Qatar, wearing Shamballa bracelet with 18 ct. gold & onyx


CELEBRITIES

Artists


Musician Jay Z wearing Shamballa necklaces and bracelets with various precious stones & 18 ct. gold on the cover - and inside - Rolling Stone magazine, June 2010


Musician Jay Z wearing Shamballa bracelet with black diamonds in Interview magazine, 2010


Musician Jay-Z wearing Shamballa bracelet and necklace with black diamonds together with wife BeyoncĂŠ


Musician Jaz Z wearing Shamballa bracelet with black diamonds on the cover of Gotham magazine, Nov. 2009


Musician Kanye West wearing Shamballa bracelet with 18 ct. gold & facetted spinels at Paris Fashion Week S/S 2011


Actor Ashton Kutcher wearing Shamballa Orb necklace with black diamonds on the cover of Details magazine, 2008


Actor Ashton Kutcher wearing Shamballa Orb necklace with black diamonds


Musician Ozzy Osbourne wearing Shamballa bracelet with diamonds, 18 ct. gold & dark Ebony


French rockstar Johnny Hallyday & wife Laetitia Hallyday wearing their matching Shamballa bracelets with raw black diamonds, white diamonds & 18 ct. gold


Singer Rihanna wearing Shamballa Jewels precious diamond pavĂŠ necklace at her performance at the 2008 Brit Awards


Musician Lars Ulrich of Metallica wearing his Shamballa bracelet with 18 ct. gold & onyx


Actress Paz Vega wearing various Shamballa bracelets at a shoot during Cannes Film Festival 2011


Actress Gwenyth Paltrow wearing Shamballa bracelet with diamonds & 18 ct. gold in her movie “Country Strong� from 2011


Actress Kiera Chaplin - granddaughter of the legendary Charlie Chaplin - blows a kiss wearing Shamballa bracelet with black & white diamonds during Cannes Film Festival 2011


Actress Daniela Lavendar wearing Shamballa Jewels precious white diamond pavĂŠ choker during Cannes Film Festival 2011


Actress Lindsay Lohan wearing Shamballa Jewels Large Gold Bar pendant necklace


Actress Goldie Hawn wearing Shamballa bracelet with white diamonds & 18 ct. rose gold at the de Grisogono dinner party during Cannes Film Festival 2011


Roberta Armani of Armani wearing Shamballa bracelet with white diamonds next to actor Sean Penn at Cannes Film Festival 2011


Singer Professor Green wearing an Ultimate Protection Necklace in the April Issue of ELLE UK.


Singer Professor Green wearing an Ultimate Protection Necklace at the 2012 Brit Awards


CELEBRITIES

Athletes


Seven times World Champion Formula One race driver Michael Schumacher wearing Shamballa bracelet with black diamonds & 18 ct. white gold


World Champion Formula One race driver Lewis Hamilton wearing his Shamballa bracelet with black diamonds & 18 ct. white gold


World Champion Formula One race driver Lewis Hamilton wearing his Shamballa bracelet with black diamonds & 18 ct. white gold on the cover of Financial Times, Sep. 2011


Legendary basketball player Michael Jordan wearing Shamballa bracelet with white diamonds in the world wide Air Jordan ad campaing.


Legendary basketball player Michael Jordan wearin Shamballa bracelet with Sapphires & 18 ct. white gold.


Legendary basketball player Michael Jordan wearing his Shamballa bracelets with white diamonds and black diamonds.


Legendary basketball player Michael Jordan wearing his Shamballa bracelets with white diamonds and black diamonds.


Legendary basketball player Michael Jordan wearing his Shamballa bracelets with black diamonds.


Press Features

Editorial


Supermodel Gisele BĂźndchen wearing Shamballa Jewels Ultimate Protection pendant necklace in 18 ct. gold in Vogue Pairs June/july ‘12


Supermodel Gisele BĂźndchen wearing Shamballa Jewels Ultimate Protection pendant necklace in 18 ct. gold in Vogue Pairs June/july ‘12


Carine Roitfeld Fashion Book September ‘12


Carine Roitfeld Fashion Book September ‘12


Coral & White Diamond Bracelet - Vogue Espa単a September 2012


Lock Bracelet - Vogue Espa単a September 2012


Feature: Magdalena Frackowiak as Miss Vogue #128 - Vogue Paris June/July ‘12 the Health Innitiative Issue. Magdalena wears Shamballa Jewels diamond & Sapphire bracelet and Turquoise bracelets.


Feature: Magdalena Frackowiak as Miss Vogue #128 - Vogue Paris June/July ‘12 the Health Innitiative Issue. Magdalena wears Shamballa Jewels diamond & Sapphire bracelet and Turquoise bracelets.


Actress Kirsten Stewart wearing Shamballa Jewels Zebra Pavé macramé braclet in Vogue British October ‘12


Actress Kirsten Stewart wearing Shamballa Jewels Zebra Pavé macramé braclet in Vogue British October ‘12


Shamballa Jewels Lock bracelets featured in Vogue Paris, April 2011. Editorial: “Wanted” Styling: Emanuelle Alt Photos: David Sims


Shamballa Jewels Lock bracelets featured in Vogue Paris, April 2011. Editorial: “Wanted” Styling: Emanuelle Alt Photos: David Sims


Shamballa Jewels Lock bracelets featured in Vogue Paris, April 2011. Editorial: “Wanted” Styling: Emanuelle Alt Photos: David Sims


Shamballa Jewels Lock bracelet featured in Vogue Paris, April 2011. Editorial: “Coup d’éclat” Styling: Véronique Didry Photos: Josh Olins


Various Shamballa bracelets featured in Vogue Paris, Nov. 2011. Editorial: “Never mind� Styling: Emanuelle Alt Photos: Mario Sorrenti Models: Sasha Pivovarova & Natasha Poly


Various Shamballa bracelets featured in Vogue Paris, Nov. 2011. Editorial: “Never mind� Styling: Emanuelle Alt Photos: Mario Sorrenti Models: Sasha Pivovarova & Natasha Poly


Various Shamballa bracelets featured in Vogue Paris, Nov. 2011. Editorial: “Never mind� Styling: Emanuelle Alt Photos: Mario Sorrenti Models: Sasha Pivovarova & Natasha Poly


Various Shamballa bracelets featured in Vogue Paris, Nov. 2011. Editorial: “De brut en blanc� Styling: Capucine Safyurtlu Photos: Claudia Knoepfel & Stefan Indlekofer


Shamballa bracelets with diamonds, 18 ct. gold & dark Ebony featured in Vogue Paris, April 2010.


Shamballa bracelets with diamonds, 18 ct. gold & dark Ebony featured in Vogue Paris, April 2010.


Shamballa Jewels Lock bracelets featured in Vogue Paris, April 2012. Editorial: “Paradis Blanc� Model: Anna Selezneva Photos: David Bellemere


Shamballa Jewels Lock bracelets featured in Vogue Paris, April 2012. Editorial: “Paradis Blanc� Model: Anna Selezneva Photos: David Bellemere


Shamballa Jewels Lock bracelets featured in Vogue Paris, April 2012. Editorial: “Bleu Intégral” Model: Anja Rubrik Photos: Hans Feurer


Shamballa Jewels Lock bracelets featured in Vogue Paris, April 2012. Editorial: “Bleu Intégral” Model: Anja Rubrik Photos: Hans Feurer


Amanda Seyfried - Cover Vs. Fall Winter 2012


Amanda Seyfried - Vs. Fall Winter 2012


Amanda Seyfried - Vs. Fall Winter 2012


Liv Tyler- Vs. Fall Winter 2012


Shamballa bracelets with diamonds & 18 ct. gold featured in Vogue España, 2010. Editorial: “Hot couture” Styling: Marina Gallo Photos: Michelle Ferrara


Shamballa bracelets with black & white diamonds & 18 ct. gold featured in Vogue Espa単a, 2009


Alice Dellal - model and Karl Lagerfeld muse - wearing Shamballa Jewels Scull Purpa pendants as earrings in Vogue Joyas, 2011 Editorial: “Wild thing” Styling: Marina Gallo Photos: Astrid Muñoz


Shamballa bracelets featured in Vogue Deutschland, 2010 Editorial: “Stay cool“ Photos: Victor Demarchelier


Shamballa bracelet with black diamonds & 18 ct. gold featured in Vogue Deutschland, 2010


Various colorful Shamballa bracelets featured in Vogue Italia, Oct. 2009 Editorial: “Too shy shy... Hush hush” Photos: Steven Meisel Styling: Julien d’Ys & Lori Goldstein


Shamballa bracelet, lock bracelet & 6mm bracelet featured in Vogue España, Feb. 2012 Editorial: “Gypsy Queen” Styling: Mélanie Hyuhn Photos: Victor Demarchelier


Shamballa bracelets with black & white diamonds featured in Vogue Deutschland, Nov. 2011


Shamballa Spinner ring featured in Harper’s Bazaar, Feb. 2012 Photos: Pippa Vosper


Shamballa Spinner ring featured in Harper’s Bazaar, Feb. 2012 Photos: Pippa Vosper


Shamballa bracelet with white diamonds, 18 ct. gold Lock bracelet & precious white diamond pavé choker featured in Vogue Paris, Dec-Jan 2012 Editorial: “Fans” Styling: Capucine Safyurtlu Photos: Claudia Knoepfel & Stefan Indlekofer


Shamballa bracelet with white diamonds, 18 ct. gold Lock bracelet & precious white diamond pavé choker featured in Vogue Paris, Dec-Jan 2012 Editorial: “Fans” Styling: Capucine Safyurtlu Photos: Claudia Knoepfel & Stefan Indlekofer


Shamballa bracelet with black diamonds featured in Madame Air France, Aug-Sep 2011


Shamballa Jewels precious white diamond pavĂŠ choker featured in Madame Air France, Dec-Jan 2012


Model Gertrud Hegelund wearing Shamballa Jewels Lock bracelet in Eurowoman, Aug. 2011


Super model Helena Christensen wearing Shamballa Orb bracelet with Rubies in Eurowoman, Aug. 2011


Shamballa Jewels Sakya Medallion necklace featured in Hotel Magasinet, 2011


Shamballa Jewels mixed diamonds & gold necklace featured in The Horse Rider’s Journal, S/S 2011


Male models of Scandinavia featured in V Man, 2010. Second from left wears Shamballa Jewels pendant necklace


Shamballa Jewels Orb bracelet with Sapphires featured in V Magazine, 2010


Actor Noah Mills wearing Shamballa Orb necklace with black diamonds in V Man, 2010


Victoria’s Secret angel Candice Swanepoel wearing Shamballa Jewels Sapphire bracelet in V Man, A/W 2010 Editorial: “Candice does Copenhagen” Styling: Andrew Richardson Photos: Mario Testino


Victoria’s Secret angel Candice Swanepol wearing Shamballa Jewels Emerald bracelet in V Man, A/W 2010 Editorial: “Candice does Copenhagen” Styling: Andrew Richardson Photos: Mario Testino


Another Man Spring Summer 2012


Tatler UK , April 2012


V-Magazine Spring 2012


V-Man - The Spring Fashion Issue 2012


Vogue Paris February 2012


Vogue Paris February 2012


How To Spend It May 2012


Vogue Paris February 2012


Grazia April 2012


Grazia April 2012


Horse Riders Journal September 2012


Horse Riders Journal September 2012


Tmorrows Journal fall 2012


Tmorrows Journal fall 2012


Press Features

Articles


Article in American Vogue, 2008


Small write-up in Vogue Hommes International, 2010


Article in Vogue Paris, 2010


Article in Citizen K, 2010


Small write-up & celebrity photo collage in Copenhagen Fashion Week’s daily newspaper Dansk Daily, 2011


Article in DANSK magazine, 2011


Small write-up in V Man, 2010


Article in Malibu Magazine, 2010


Article in men’s luxury magazine The Rake, 2011


Full-page photo of model wearing Shamballa necklaces & small write-up in The Horse Rider’s Journal, 2012


Article in Z端cher Bahnhofstrasse, 2010


Article in Rolls Royce Enthusiasts Club Year Book, 2010

Each i tEm of jEwEllEry i n thE Shamballa jEwElS rangE i S uni q uE , Ex cluSi vE and p ErSonal

W eastern

i n S p i r at i o n S

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RREC 2011 YEaRbook

ith a devoted following that includes world-renowned superstars Rihanna, Helena Christensen, Jay-Z, Michael Jordan, Beyoncé and Heidi Klum, Copenhagen-based jewellery company Shamballa Jewels creates outfit-enhancing designs that are simple yet cutting-edge, while symbolising a deeper meaning for the wearer.

SpiritualL: The jewellery is inspired by Indian and Tibetan mythology – Shamballa derives from the Himalayan mythical kingdom of the same name – as well as founder Mads Kornerup’s passion for yoga and meditation. Each piece is distinctive to the individual wearer and forming a personal connection is an integral philosophy. With the presence of the Star of Shamballa on every piece, Mads explains: ‘It’s there to remind us that we are all little shining stars that shine brighter when we smile. If a wearer looks at their piece of jewellery, hopefully it will make them smile and cause


There’s good energy in everybody and my aim is that the designs will remind people of their inner power

everyone around them to smile too. There’s good energy in everybody and my aim is that the designs will remind people of their inner power.’ The company’s signature piece, the Shamballa bracelet, is the item most customers are drawn to and fall in love with – Mads hears many stories about customers who simply refuse to take theirs off. Taking inspiration from Tibetan Mala beads, Mads originally designed the bracelet for himself and his brother, as well as his business partner, Mikkel. ‘There wasn’t anything similar available for men that carried the same meaning or symbolism,’ says Mads.

Masculine: Furthering this theme, designs are mainly aimed at men and Mads creates pieces that he personally would choose to wear. However, the use of precious stones such as sapphires, rubies, emeralds and diamonds has seen more and more women attracted to the brand. ‘They have become such a large part of customer base that we have had to adjust our look a little bit,’ says Mads, ‘so it isn’t as masculine as I would have maybe preferred! And, over the years, the women who work at the company have definitely influenced the designs.’ The bracelets are very versatile, complementing the laid-back, afternoon look of a T-shirt and jeans or adding to the character of an evening tuxedo. And they can be designed to incorporate individual touches, such as an engraving of the wearer’s star sign or initials – Jay-Z chose for his fashion collection’s Rocawear logo to be featured on his. Mads also sources distinctive

stones, whether they are 16-carat black diamonds, pink Argyle diamonds or earth beads. Although, around 90 per cent of men who buy the bracelets choose those with black diamonds, preferring their masculine and powerful style. ‘I try to make each bracelet individual and special,’ he adds. ‘At a dinner party there could be 12 or 15 people wearing a Shamballa bracelet and not one of them would be the same; they would have different colour threads, various types of gold and a range of precious stones.’

Distinction: Having originally got into jewellery design purely by coincidence, Mads can now boast that, as well as a flagship store in Copenhagen, Shamballa Jewels’ bracelets, pendants and rings are sold in luxury department stores and high-end jewellery shops across the world. In 2005, the company also received the Rising Star award at the prestigious JCK jewellery show in Las Vegas. ‘The look of the pieces is very understated, but the stones and materials used are very high-quality,’ he says. ‘In Basel, senior people from big jewellery companies, such as Bulgari and LVMH, were impressed with the style, stones and settings of the pieces. I think that was the biggest compliment we could ever get; that these other renowned jewellery designers praised us for our quality.’ ContaCt: www.shamballajewels.com

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Article in Rolls Royce Enthusiasts Club Year Book, 2010


Harrods Magazine Summer 2012


www.shamballajewels.com


Shamballa Press Clippings