INNOVATION TECHNOLOGY TRENDS
HOTEL TECHNOLOGY IN 2013 AS WE ENTER THE FINAL MONTHS OF 2012, WE LOOK AHEAD AT THE HOTEL TECHNOLOGY TRENDS LIKELY TO DOMINATE 2013
TECH TREND #1: MULTI-CHANNEL GUEST EXPERIENCES The modern, tech-savvy hotel guest expects their physical and online experience to be of equal quality right across the pre-stay, in-stay and post-stay phases of the experience. Furthermore, thanks to the BYOD (Bring Your Own Device) trend, they expect to be able to achieve a consistent experience through their own mobile devices. “Our software is compatible with a wide range of devices, from Apple to
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Android, from laptops to televisions, and it also integrates with a large number of systems,” explained David Adelson, CEO at Intelity, the company behind the guest management software solution, ICE. “What’s important to us is making access to guest services convenient and simple for any guest.” In this age of expanding technological solutions, simplicity is the key. Guests expect to be engaged on their own terms and hotel employees expect the technology to streamline and facilitate a high-quality guest experience … not complicate it. For interactive guest experience experts, Monscierge, the simplicity of use relies on a deeper understanding of how guests interact with information through different channels and devices. “People interact with different devices in unique ways,” explained
managing director EMEA, Liam Walsh. “Smartphones, tablets, laptops and interactive lobby systems are all used slightly differently, as is the type of information guests consume. Therefore, we work with hoteliers to identify trends on the different platforms and develop a holistic approach to these different channels.”
SUPPLIERS YOU SHOULD KNOW Monscierge 0845 004 6661 www.monscierge.com Intelity +1 888 738 7271 www.intelitycorp.com