ADVERTISING INDEX 420 Science
64 Pulse Glass
CORRECTIONS FROM VOL. 10
53 THC Productions
We would like to express our deepest apologizes for a few mistakes in Issue 10… 3 particularly in the spelling of some individual names. 2 On page 59 of the CHAMPS Flame Off recap, we misspelled Chris Drruy’s alias as “Shutbutt” 13 instead of “Shubuh”. Fortunately all involved had a chuckle over this, but we would like 104, 105 to publically apologize to Chris for our error. You can reach Shubuh at the following email: email@example.com. 103 Also, on page 56 of the CHAMPS Flame Off, the glass ewok was mislabeled as “Best in Show 84 by: GFISH”. The correct caption for this piece (also featured on page 59) should be “Wicket: 71 Warrior of the Forrest Moon of Endor” by FISH. To see the winners of the CHAMPS Summer 41 2013 Glass Games, visit the following link: http://www.champstradeshows.com/#!glass97 games-winners-las-vegas/czu8
77 Tight Vac
37, 57, 88
76 HotBreath Magazine are solely and
Blazing Blue Glass
85 RYOT Boxes
RYOT Pack and Protect
49 Stealth Detox
Gourmet Innovations 31, 83
Sweet Tooth Glass Tagua
The views and opinions expressed in
87 Vape Tool
89 Vape World
Lost Marbles Gallery 11 V-Syndicate Magical Butter
respectively those of the individual contributors. HB Publishing and our staff will not be held responsible or liable for any claim, loss, damage or inconvenience arising from the content of any authors' materials featured in HotBreath Magazine, related publications, or communications, nor for any error or inaccuracy contained in any such information.
Letter FROM THE PUBLISHER So, are we in the clear or what? After the CHAMPS show in Denver, and amid recent polls showing that a majority of Americans are ready to move beyond prohibition, that’s the question many of us are asking. While this question echoes through our mind, we see two starkly different America’s - one on the rise, friendly and filled with possibility, the other in a shrinking majority of states, unfriendly and uncertain. What does this mean for us now? Indeed, maybe this genie really is out of the bottle? Many feel that in regards to marijuana related product use - and with over ten years since a major federal action against “paraphernalia” - if it ain’t happened yet, there’s a good chance it’s not gonna. The idea of someone going to jail or even being raided for selling a water pipe these days seems draconian in even the most oppressive of states. Certainly, the Dems along with the libertarians (influenced in no small part by the MPP) have been in favor of legalization, regulation, and taxation. However, what if the seemingly never ending Obamacare fiascos (maybe it should have been called Dramacare) bring Republicans back in power? Even if the roll out continues to fail miserably, the only way this outcome seems possible is if Republicans all but abandon their social agenda - one which historically has been our industry’s primary threat. To me, a conservative social agenda seems today as arcane as going after pipe makers, and they will likely never win another national election in our lifetime unless they drop the culture wars. So, we’re there right? Maybe so, but now we’ve got a new problem. It’s amazing how often I hear from companies that are having some visible success ask how are they supposed to capitalize growth while paying such high tax rates. I remind them that it wasn’t the conservatives that did this to them (I’m a libertarian, not a progressive). But if the left holds control, the tax and compliance burden from the vast and sweeping regulatory agenda, Obamacare especially, will sadly become too much to bear for all but the most well capitalized entrepreneurs, our industry included. And there’s the rub. Businesses and the artists at the heart of heady culture and its accoutrements are today better positioned than ever to break out into a huge new retail market space. We should all be energized by the economic possibilities from a growing number of people participating in our culture and it’s products. However, we find ourselves facing the same challenges as all small businesses these days - except our access to captial is much more restricted. Will we be able to hold on without keeping enough of the profits needed to fund our growth, or will the regulatory and tax burden, ushered in by the party supposedly sympathetic to our cause, make us vulnerable to being overrun by large, well financed corporate interests, fundamentally changing us from a cottage and artistic industry to a corporate one? Hard to imagine for some, but it’s an all too familiar story. The upside is that we are a unique industry that can have a different outcome than many others, especially on the heady end of the spectrum. After all, corporate and heady just don’t mix. So, the headier the supplier or retail outlet, the less vulnerable you may be to this coming change. We must race to the top! We should also support policies that are conducive to economic growth. If anti-paraphernalia laws don’t kill us, high taxes and compliance burdens still can. As we close out 2013, I’d like to again say thank you for your support of HotBreath magazine. We know our advertisers and featured artists work very hard at what they do. We especially appreciate our advertisers investing some of that precious capital towards growing with HotBreath and hope that our growth is mirrored by theirs. Moving into 2014, I’m driven by one thought - damn the torpedoes, full speed ahead! PUBLISHER
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THE GLASS OTAKU AREY PHOEBE GUENZEL OLIVE POLLY K.M. NEBU EDITORS
OLIVE POLLY C.C. WRITER ADRIANNA PUFFINGTON ROB SUEDE KOLD STEELZ DESIGNERS
TY LOOKWELL OLIVE POLLY THRASH TONIC CONTRIBUTORS
C.C. WRITER CLAUDIA POST
THE GLASS OTAKU JAYCOB RODDEN CHUCK T
HOTBREATHMAGAZINE.COM firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com 800.375.2005 fax: 706.613.9089 P.O. Box 8043 Athens, GA 30603 HOTBREATHMAGAZINE.COM
f you’ve read any of my previous marketing articles or have been using Facebook for your business, you should know by now that it’s not just about making a post on your fan page, but rather creating a masterpiece of a post that has the potential to reach a greater audience. So how do we do this? Well there has been a recent algorithm shift with Facebook and with that shift comes new rules and guidelines. If you want to compete in the marketplace, adjusting posting styles is something we all need to do. Let’s explore a few different ideas as to how you can create unique, fun, original content for your brand. First off, there are all sorts of events for the industry every month. Whether you have a booth or you just go to mingle, you NEED a camera to capture this experience! We are blessed and highly favored because we have the opportunity to attend these shows. Not
everyone is so lucky! Plus there are tons of new products, you get to meet fans and customers, and you never know who will show up and if you have your camera you are a WINNER! You can also create memes that are centered around your brand. These will obviously be new, never released pieces of content that are funny, engaging and can go viral. You can take memes that are already popular and convert them into something pertaining to your brand. There are a lot more and you can get creative and come up with something never seen and that will ultimately do the best. The next idea is a easy way to not only create original content for Facebook, but something every company should have... A Character to represent the brand! With a character, you can have them in cartoon situations with your product using it and talking about it. You can also do
comic strips of the character out and about and basically have this character be a spokesperson for the brand. Think about it. Who can get mad at a cartoon/fictional character? Let me wrap up with one more tip for you. Once you have Supreme content created, be sure to run your page on a time and post schedule and stick to it because Facebook appreciates steady original content. Plus, people become accustomed to getting your tip of the week every Friday or your morning positive quotes, so stick to a schedule. Be creative and consistent and you will be just fine. If anyone has any questions please feel free to email me at JaycobRodden@yahoo.com Stay Blessed, Jaycob
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Champs: The Industry's Biggest Show Finds Higher Ground, Glassroots: Three Days of the Headiest Glass to date, Burtoni: Talks Inspiration an...