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BrandBook


Table of Contents 1. Intro ................................................................................................................. 1 2. Hostess & Promoter logotype ......................................................................... 2 3. Reproduction limits for the logotype

............................................................ 4

4. Corporate colors ............................................................................................. 6 5. Color variations

............................................................................................. 7

6. Additional graphics

...................................................................................... 8

7. Typography .................................................................................................... 10 8. Trademark

.................................................................................................... 12


1. Intro Hostess & Promoter is the agency providing integrated services for direct marketing and advertising. Furnishing operational support for events, Hostess & Promoter continually works with business companies and communication agencies, across stable and enduring partnerships. This Brand Book is not just an internal communication tool, but it has been created for sharing our guidelines with our partners: it is necessary for Hostess & Promoter brand, with all of values it represents, to maintain the corporate identity building and growing over the years. This requires a special attention for these illustrated standards: only trough a careful respect of our guidelines we can preserve a coherent and unique company image. Hostess & Promoter thanks everyone for the collaboration.

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2. Hostess & Promoter logotype

Our logo is composed by two elements: the pictogram (that is also usable separately), and the lettering. The pictogram is composed by the “H” and the “P” joined together in a square with rounded corners, following the contour of the “H”. The lettering is positioned to the right of pictogram, and is aligned to it. The spacing between the “Hostess” and “Promoter” corresponds to the width of the body of the”P” of the pictogram. The ampersand is modified by juxtaposing to the shape of the letter S. The extended version of the logotype is constituted by the claim under the lettering “Hostess & Promoter” with “action marketing agency”. The font for the claim is Comfortaa. The claim may also be omitted with the respect for the lettering, but it can not be used separately. These elements are inserted into a rectangle with rounded corners, for a 7 px radius, which reminds the pictogram shape. This one is in orange, pantone 1665 solid coated: this is the fundamental color of the corporate image. A shadow is applied to the logo with a gradient, creating a relief effect. There are two versions of the logo: the extended one and the pictogram. They are the only ones that can be reproduced.

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01. Making our Logotype

A B A

B

02. Logotype in extended version

03. Pictogram The pictogram is used to insert the Hostess & Promoter logo in social networks and web applications.

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3. Reproduction limits

The logotype (both in its extended form and in its pictogram) is readable if it is not reproduced in size less than 30 mm on base. The logo can never be changed in form, color, proportions, lettering and, generally, in all the graphic aspects. For this it is not permitted: 01. Change the logo’s orientation 02. Add graphic elements to the logotype 03. Remove the orange background putting a different background 04. Add the logo in a busy photography 05 Add, modify or delete colors 06. Change the scale unproportionately 07. Alter, add or delete the lettering 08. Use the logo as a repeated pattern or decorative element

50 mm

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30 mm


01.

02.

03.

04.

05.

06.

07.

08.

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4. Corporate colors Primary color palette

PANTONE 1665 C CMYK 0 68 100 0 RGB 235 110 8 HEX # EB6E08

PANTONE 130 c CMYK 0 30 94 0 RGB 250 110 0 HEX # FABB00

Secondary color palette As corporative colors, there is a secondary palette.

PANTONE 425 c CMYK 64 54 49 23 RGB 95 96 98 HEX # 5F6062

Nuance

+ CMYK 8 1 90 0 RGB 246 230 21 HEX # F6E615

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= CMYK 1 77 96 0 RGB 231 88 28 HEX #E7581C


5. Color variations There is, as default, a black and white conversion of the logotype.

Black on white

White on black

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6. Additional graphics

There are some additional graphic elements that we use in online and offline communication. In particular, Hostess & Promoter proposes a decorative element “bubble” that may be used only in the shown variants colors. Another decorative element is given by a particular image editing: the photos are cropped and desaturated with the application of a light orange filter: a trace is inserted on the bond of the picture creating a collage effect. Generally the uncropped photos are in colors and with gray or white rounded corners, which suggest a polaroid effect.

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7. Typography Typography is an essential element of our corporate communication. The chosen font for web and print communication is Maven Pro, in Regular and Bold variants. For heading is always preferred Maven Pro Bold, while text can be written on Regular. Sometimes it is replaced with Verdana.

Verdana - Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Yy Zz 1234567890&€ Verdana - Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Yy Zz 1234567890&€

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Maven Pro - Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Yy Zz 1234567890&€ Maven Pro - Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Yy Zz 1234567890&€ Maven Pro - Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Yy Zz 1234567890&€ Maven Pro - Black

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Yy Zz 1234567890&€

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8. Trademark The trademark distinguishes us more than the graphic identity. Hostess & Promoter must always be written in upper case for the initials of the words, the two ones separated with an ampersand and a space in them. It is not possible to create an acronym for Hostess & Promoter. For the contractual documentation it is obligatory to use Hostess & Promoter S.r.l., while the claim shall be present only in the extended form of graphic logotype. Therefore, it is not possible to change the name of Hostess & Promoter in these variants: - hostess & promoter - Hostess E Promoter - Hostess&Promoter - Hostess & Promoters - Hostess & Promoter Action Marketing Agency -H&P

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www.hostess-promoter.com


Hostess & Promoter Brand Book (english version)