November 2010 路 www.hosteltur.com
ard but always
*Cash or c
with a smile
HOSTELTUR, the WTM’s new media partner
osteltur, Spain’s leading communication medium in professional tourism information, is premiering its role as the World Travel Market’s media partner this year.
For professionals working in the tourism sector in Spain and an increasing number of readers in the Americas, Hosteltur has long been a media frame of reference. The online newsletter registers about 300,000 individual readers, while the monthly magazine has an audited circulation of 15,000. As the WTM’s media partner, Hosteltur has participated this year as a jury member for the prestigious awards distributed during the fair by selecting a deserving Spanish company. In 2010, we consider that the Spanish airline Iberia is worthy of the WTM award thanks to its on-going commitment to sustainability and global networking interconnections.
STAFF PRESIDENT EDITOR: Joaquín Molina García-Muñoz firstname.lastname@example.org EDITOR: Manuel Molina Espinosa email@example.com
EDITOR IN CHIEF: Esther Mascaró firstname.lastname@example.org Hotels: Araceli Guede email@example.com Agencies and Tour Operators: José Manuel de la Rosa, Ángeles Vargas firstname.lastname@example.org Transports: Diana Ramón email@example.com Economy and Actuality: Xavier Canalis firstname.lastname@example.org
In this sense, Iberia has been selected for the fifth consecutive year to be included on the Dow Jones Sustainability Indexes, which includes a total of 318 companies quoted on the Stock Exchange, of which only 11 are in the travel and leisure category. Iberia has further strengthened its position as the leading airline between Europe and Latin America and its forthcoming merger with British Airways will create one of the largest airline groups in the world, with the capacity to transport its passengers to all corners of the planet. We here at Hosteltur offer our congratulations to such a high-flying Spanish company and from our excellent vantage point at the WTM, hope to continue to inform our readers about the most relevant facts and trends that will be shaping this exciting industry in upcoming years.
Madrid: José Manuel de la Rosa · email@example.com · Tel.: 671 67 11 01 Araceli Guede · firstname.lastname@example.org Barcelona: Iván Vega · email@example.com · Tel.: 93-4731693 Xavier Canalis · firstname.lastname@example.org Andalusía: Ángeles Vargas · email@example.com Cuba: María Eugenia Cobas · firstname.lastname@example.org
DIGITAL Ángeles Vargas · email@example.com Magdalena Camps · firstname.lastname@example.org
Director: Carlos Hernández · email@example.com Madrid: Juan Carlos Martín · firstname.lastname@example.org Tels.: 647 45 75 75 · 91 366 25 37 Barcelona: Iván Vega · email@example.com · Tel.: 93-4731693
DESIGN David Molina · firstname.lastname@example.org
PHOTOGRAPHS: Archivo Hosteltur
PRINTING: Ingrama, S.A.
Hosteltur: email@example.com Diario Turístico Digital: firstname.lastname@example.org
EDITED BY: Ideas y Publicidad de Baleares, S.L. Joan Miró, 79 · 07015 Palma de Mallorca - Baleares Teléfono: 971 732073 · Fax: 971 737512 www.hosteltur.com · email@example.com Depósito legal: PM298-1994 Publicación miembro de la
Asociación de Prensa Profesional
HOTELS > 10
TRANSPORTS > 20
CANARY ISLANDS > 46
GOLF > 24
CATALONIA > 52
CONGRESS > 32
LEVANTE > 54
BALEARIC ISLANDS > 38
CUBA > 56 Special WTM · November 2010
Spain offers new experiences all year round Green hills and a sparkling blue sea. Flamenco and classical music. Historic buildings and modern hotels. Quiet villages and bustling capitals. Varied cocktails and a wide range of wines. Donkey carts and fast cars. Hot springs and cool waves. Spanish tradition and international lifestyle. Business and leisure. Sport and relaxation. Beach and city. All this is Spain. And much more.
pain awaits you with unforgettable moments. This is the focus of the new strategy for its tourism offering: holidays with new experiences. Today’s travellers wish to make better use of their leisure time and escape their everyday routine with new experiences. And this is what Spain offers. In this special edition of HOSTELTUR for the 2010 WTM, you will find a sampling of the country’s tourism proposals. 2010 was not an easy year for tourism in Spain and travel conditions from the UK to the country were especially precarious: the devaluation of the pound against the euro, the volcanic cloud in spring, the economic crisis in general and miscellaneous other
Special WTM · November 2010
Percentage of international tourists in Spain, January-August 2010
Source: Instituto de Estudios Turísticos www.iet.tourspain.es
contretemps. However, the figures for British tourism showed a recovery during the year, to the point of increasing slightly in the summer of 2010. Better than 2009 This has been confirmed by the Spanish Tourism Office in London: “Despite the current economic uncertainty, we have noticed a spike in late bookings, which makes our outlook more positive. Growth is higher in independent travel and destinations such as Ibiza, the Canary Islands and the north.
Spain’s image is excellent and it is no longer perceived as just a sun and sand destination. The repetition factor is 90%. “ The ABTA Travel Association agrees with this assessment: “So far business to Spain has been slightly better than in 2009 but business was undoubtedly negatively affected by the impact of the Icelandic volcanic ash cloud in April.” In 2009, a total of 52.2 million international tourists visited Spain (down 8.7% from the year before), 13.3 million of whom were British visitors - 2.5 million fewer than in
International visitors in Spain, January-August 2010 Total United Kingdom France Germany Italy Netherlands Nordic countries Portugal Belgium Ireland Switzerland Rest of Europe US Rest of America Rest of the World
37,029,975 (+0.4%) 8,709,954 (- 7.6) 6,136,712 (+2%) 6,063,420 (-3%) 2,458,537 (+8.9%) 1,640,627 (+7.8%) 2,314,120 (+2%) 1,297,450 (-11.3) 1,147,609 (-0.9) 853,058 (-21.7) 788,387 (-2.5) 2,715,493 (+29.1) 694,066 (-5.6) 995,313 (+4.9) 1,215,232 (+44.5)
Source: Instituto de Estudios Turísticos www.iet.tourspain.es
2008. Conversely, the downward trend was reversed in 2010 and the market is showing signs of recovery. In August (the latest data available from the Institute of Tourism Studies at press time), the number of international visitors had risen by 4% and between January and August 2010, there were 0.4% more foreign tourists, a low, yet
“Spain is still the UK’s favourite overseas destination”
he Travel Association ABTA has 1,500 members with over 5,000 branches and its members sell over 90% of all foreign package tours in the UK as well as millions of independent holiday arrangements. What better source to ascertain the trends of British visitors? ABTA affirms that “Spain is still the UK’s favourite overseas destination and offers a wide-ranging, high quality product”. British tourists’ favourite Spanish destinations are the Balearic and Canary Islands, Costa del Sol, Costa Brava and Costa Dorada; Barcelona, Madrid and Valencia top the list for city breaks. ABTA observes that “Spain is clearly more popular in the summer months, but it has also traditionally attracted UK visitors in the winter months, particularly the Canary Islands. There is scope for growth with city breaks, in particular in southern Spain.” The country offers such a varied product that it attracts and satisfies all tastes: “With UK visitor numbers averaging over 13 million, Spain attracts a wide cross-section of the British public, from the youngest to the oldest and the poorest to the richest”, although ABTA warns that “Spain has become relatively expensive in the last few years, although Spanish hoteliers have gone a long way to lowering their prices. They should resist the immediate temptation to raise prices when bookings improve”. Nevertheless, ABTA tour operators “have welcomed the positive response of Spanish accommodation providers in providing more all-inclusive offers and generally being realistic about prices. Together with a reduction in general day to day expense, this has gone a long way to restore Spain’s reputation as a good value for money destination after the fall of sterling against the euro”, highlights ABTA’s spokesperson, who warns that “next year we will see the impact of the new Government’s spending cuts, which could have a negative effect on bookings.”
Special WTM · November 2010
positive figure. After 25 consecutive months of decline, British tourism began to pick up again in July with +1%, followed by 0.3% in August. Although the cumulative figure for JanuaryAugust continued to show a decrease of 7.6% in the number of British visitors, bookings have improved. Spanish regions by international visitors, January-August 2010
Source: Instituto de Estudios Turísticos www.iet.tourspain.es
Special WTM · November 2010
From Spain to the heart of the United Kingdom
he Spanish Tourism Office in London is enthusiastically and ingeniously engaged in promoting Spain and its regions as a travel destination for the British. It organises many events and campaigns to heighten brand awareness of the country, such as the recent promotion at Harrods, where a Spanish ambiance prevailed throughout the month of October. Haute Spanish cuisine could also be sampled in October at the Wallace Collection, where the Tourism Office and the Basque Country presented a sampling of the highlights of the latter’s Michelin cuisine. This year, Regent Street once again hosted A TASTE OF SPAIN, an initiative organised in collaboration with the Regent Street Association and Crown Estate. This event was also replicated in Edinburgh and for the first time, in Liverpool. “Our role is to reach the industry and direct consumers alike to present the wide range of actions that promote and sell Spain. We are backing presentations,
exhibitions, sponsorships, conferences, festivals and other events,” affirms Ignacio Vasallo, director of the London office. “This office’s working philosophy is that Spain should remain the top tourist destination for Britons, reminding them of the vast and varied tourism our country offers.” Aside from organising colourful events, the director highlights “this office’s on-going relations with the industry press, travel agents, tour operators, direct consumers and other companies offering tourism services. Thus, the Tourism Office is strengthening trade links and promoting on-going collaboration with the specialised media in the sector. It should be noted that it has also promoted many initiatives in the shape of major conferences and conventions that have chosen Spain as their venue.”
Turespaña’s new marketing strategy
Everyone realises it: “I need Spain” The emerging market strategy focuses on the product line through a product segmentation campaign and the proposal to rediscover Spain through experiences.
Positioning Spain as a brand of its own that evokes connotations of a unique, experiential and aspirational destination, a global leader in the travel segment. This is the overriding objective of the new marketing strategy of the Tourism Institute of Spain (Turespaña), which is based on media campaigns, sport marketing and co-marketing campaigns that place great importance above all on new technologies and a presence in social networks.
urespaña’s new marketing and branding strategy, which aims to make Spain the leader in promotion with more effectiveness and efficiency, is oriented toward the final customer and based on the culture of innovation. The primary goal is to turn Spain into a brand that immediately brings to the general public’s mind connotations such as experiential, global or aspirational. This marketing strategy distinguishes between two major target groups: mature European 8
Special WTM · November 2010
markets and emerging markets. In mature markets such as the UK, the strategy takes into account that travellers are generally familiar with the Spain destination, which is why their attention must be drawn to new, unknown aspects. In this sense, Turespaña is working on an image line and launching a differentiation campaign that focuses on the aspects that make Spain different from competing destinations, particularly the lifestyle aspect that characterises the country.
A segmented offer There are a multitude of experiences, because Spain has much to offer for all interests and ages: from sun and sand tourism, a product that targets families, couples without children, seniors and young people, to the wellness offer, meetings segment, gay tourism and soft cultural tourism, including urban or nightlife tourism, among other products. There is also a “hard” cultural tourism offer made up of art offerings, museums, exhibitions and festivals. Special attention is also being paid to products of special interest, which include language tourism for learning Spanish, visits of religious interest and shopping, an aspect with many possibilities in Spain’s different cities. This is closely related to the cuisine segment, which ranges from tapas to haute cuisine. Tourists can also find a wide array of sports in Spain, such as golf, sailing and many more, in addition to the sporting events held in the country all year round. However, adventure sports belong to the nature tourism segment, which encompasses nature in general and the numerous national and nature parks. Lastly, there are specific brands, many of which are related to the above-mentioned segments, such as the Way of St. James, Heritage Cities, Green Spain or the Paradors network. Promotional offensive So that this broad offering reaches the final public, Turespaña has been launching campaigns in traditional media, mainly television, that showcase particular products, such as the Way of St. James, sun and beach for youngsters and families, nightlife, shopping, cuisine and the combination of golf and business, allowing a comprehensive picture of Spain’s tourism offer. The actions planned for the new marketing strategy also include co-marketing
content that can be shared through Facebook and Flicker etc.. The content covers not only national information, but also the country’s many municipalities and regions. There are also microsites for tourist brands. A Spain application has also been created for iPhones: i-Spain. This tool is a big hit; in fact, three days after its launch, it had already reached the top ten free apps in the travel category, in terms of downloads.
campaigns, an online campaign and sport marketing. Spain’s numerous top athletes, some of whom have become true icons not only in the world of sport, but in society in general, are also being used as brand ambassadors in sport marketing. In particular, Turespaña has concluded four agreements to this effect. Under the slogan “We brought the lads from sunny Spain ... now pack your case, escape the rain!”, Liverpool FC, which features the top players on the Spanish national team and world champions Fernando Torres and Pepe Reina, will be promoting the Visit Spain brand in the realm of tourism and sports until the 2012 season. Visit Spain is also present in major Moto GP competitions and will be sponsoring the Spanish national basketball team between 2010 and 2014, as well as the World Basketball Championship, which is to be held in Spain in 2014. There is also a promotional agreement in place with the Royal Spanish Soccer Federation. Spain online A major part of Spain’s new marketing strategy is the presence of online media, which are growing in importance. In this sense, Spain has decisively entered the social networks and offers a comprehensive tourist information system on the new www.spain.info website and an iPhone application. With the slogan “Spain, a country to share”, Spain has been entering social networks such as Facebook and Twitter
to achieve participation and generate contents through apps such as “España es así” and “The Best Feeling Ever.” It has also created a fan page on Facebook, a microsite with specific content about the destination, and has a channel of its own on YouTube. The information on the new version of Spain’s official website www.spain.info is broken down into five main areas: Come (tourist destinations), Discover (cultural content), Enjoy (activities, sports, nature ...) Taste (cuisine) and Experience (agenda, events, parties, exhibitions ...), in addition to a trip planning tool. This website, available in five languages, has more than 400,000 pages of
The new campaign also includes special actions, all aimed at raising consumer awareness of the Spain brand. There are videos with world-famous Spanish celebrities who wish to collaborate in promoting their country as the best travel destination. Furthermore, street marketing campaigns have been organised to “Welcome” potential visitors to Spain in their own countries and communicate the country’s lifestyle and ambiance. Another street marketing action is entitled “Sharing Spain now”, a reference to the online campaign slogan. Turespaña’s strategy includes various co-marketing campaigns to promote the destination hand-in-hand with Spanish regions, regional organisations, supraregional brands, product clubs and private enterprise. They all have an interest in Spain maintaining its leadership in the travel sector and join forces to send Spain’s message worldwide: “Visit Spain”.
Special WTM · November 2010
A flurry of hotel openings despite the crisis
he tourism sector has responded to the current economic crisis with the inauguration of a large number of hotels this year, both in Spain and abroad. Most chains have expanded or renovated their establishments to update their offerings with a view to improved operations at the dawn of the twenty-first century. And all this despite the fact that hotel investment fell 25% in 2009 (compared to 50% in Europe), because of the difficulty in obtaining credit. Investment stood at 540 million Euros last year, according to the European Hotel Market study by BNP Paribas, which foresees a 27% rebound this year, a prediction that seems will be proven accurate. The city of Madrid enhanced its offer with a 85-room themed establishment devoted to film buffs: the DormirDCine Cooltural Room, located on Calle Príncipe de Vergara. In April, AC Hotels opened its tenth hotel in the capital, the 161-room AC Atocha, near the train station of the same name. The Solva Hotels Group inaugurated the five-star, 63-room Gran Hotel Nagari Boutique & Spa in a historic building in the heart of Vigo (Galicia) and in March, the Palafox chain opened the five-star Hotel Reina Petronilla in Zaragoza. The Fontecruz firm inaugurated a five-star, 40-room hotel in Seville in May. And earlier this year, the new three-star Hotel Sevilla Palmera was opened. Also in Andalusia and in the same month, the Peñarroya group launched the Hydros Boutique Spa & Wellness, located in the Holiday World resort in the town of Benalmádena (Málaga). In June, the five-star, 24-room Hotel Cap Rocat opened its doors in the zone of Cap Enderrocat (Palma Bay) on the coast of Mallorca. Openings abroad As regards Spanish firms’ activities in other parts of the world, last summer, Sol Meliá opened the Meliá Sharm, a five-star hotel with over 450 rooms in Sharm El Sheik (Egypt). In July, it also opened the new, 182-room Meliá Braga, located in the Portuguese city of the same name. The Tryp Berlin Mitte is slated for its imminent inauguration in the German capital. The largest Spanish chain also entered Crete this year, where it opened the five-star Gran Meliá Resort & Luxury Villas Daios Cove, made up of a cluster of villas and swimming pools near the town of Aghios Nikolaos and fishing village of Elounda in the north of the island. And earlier this year, the same group opened the Tryp Medellín in Colombia. In turn, Barceló inaugurated two new hotels in Cuba: the Barceló Habana Ciudad in February and the four-star, 358-room Barceló Arenas Blancas after the summer. And the developer ™ Grupo Inmobil-
Hotel Cap Rocat, Mallorca.
iario has opened Azul The Fives, a new five-star resort in Playa del Carmen, Mexico, which involved an investment of 30 million dollars. International inaugurations in Spain The Ibis chain, part of the French Accor group, very recently opened a new 118-room hotel in Mollet (Barcelona). And last May, it launched the 106-room Ibis Mataró (Catalonia), which was preceded by the Ibis Ripollet. In March, IHG opened the Holiday Inn Express in Bilbao, its second hotel in the Basque Country. Around the same time, the Hotel Viura de Villabuena, a four-star hotel with 33 rooms and a cutting-edge architectural design, was inaugurated in Álava. Reopening after reform work In late summer, the NH hotel chain proceeded to reopen the fourstar NH Principe de Vergara in Madrid after undergoing renovation work that reduced its capacity from 173 to 155 rooms. Husa Internacional (Barcelona) reopened its doors after a two-year renovation process that allowed it to reduce its accommodation capacity to 52 rooms. The Hotel Puro Oasis in Palma de Mallorca reopened in July after a renovation that added 20 new rooms. In the first quarter, The Giri Residence was inaugurated in northern Ibiza. The Iberostar Royal Cupido, the first to undergo the comprehensive rehabilitation slated for the Playa de Palma, opened its doors again in April after six months of rejuvenation work that took 50 years off of it.
New 4 Star hotel in the north of Spain, offers superb location between two Golf Courses. At just 10 minutes distance from city center & the airport, unique setting sorrounded of nature and relaxation. www.albahotelgolf.com · firstname.lastname@example.org Tel. +34 94 455 89 31 · Fax. +34 94 455 89 69
Special WTM · November 2010
Some 20,000 hotels have now signed up for the new tourism database developed in Spain
he tourism database, which was launched a year ago and has been up and running since early 2010, is now spreading to establishments all across Europe, Latin America and Asia and to date, some 20,000 of them have now signed up for the open application intended to facilitate their identification, especially in all matters relating to ecommerce, whether B2B or e-commerce for the final customer. Hotels, hostels, inns, paradors and other similar types of accommodations establishments in a host of countries have signed onto the experience, which “they appreciate, because they immediately grasped its usefulness,” says Miguel Piñol, the director of Turistec, the agency that took over the management of this system from the Centre for Research, Development and Innovation in Tourism
Miguel Piñol, director of Turistec.
Special WTM · November 2010
(Cidtur), which had originally initiated the project. According to Piñol, the database initially arose in response to a “need for interoperability among several tourism businesses”, which is why it is not a sector management tool, but rather consist in “a kind of barcode that is applied to accommodations establishments so that the databases can identify a hotel fully and immediately, since many of them have similar names; not only that, their management jumps from one hand to another in many cases”, he affirms. About its characteristics, the director of Turistec clarifies that signing up confers an “exclusively electronic identification that is exchanged between databases, rather than a plaque placed on a hotel door, as many thought at first. This is because the system seeks to optimise marketing channels, above all for electronic distribution purposes, which is currently undergoing strong growth.” And as regards its morphology, enroll-
Special WTM · November 2010
ing in the tourism database gives each establishment an alphanumeric string that contains a country identification, one for type of tourism resource and lastly, a different number in each case. Thus, taking the Hotel Saratoga in Palma de Mallorca as an example, its identification according to the new resource is ESACC9598, an apparent gibberish that hides the establishment’s basic data. The first letters indicate nationality (ES, Spain) and type of facility (ACC, for Accommodation); this is followed by its own identification number (9598). These are the only data that always remain in Turistec’s database along with the trade name. To access that ID, establishments simply log onto the Caval website, which is the project’s technical name. It is worth mentioning that the integration in this experience of slightly more than 20,000 establishments in just ten months is a major achievement, which will be expanded in coming years by a growth that will make it a identifying
resource that helps ascertain something that is often lost in the daily use of telematics: Exactly who is the other side of the lines? Up to 180,000 entries Furthermore, the database currently has approximately 180,000 entries, since some establishments have registered in several possible ways (between two and three entries is most common), in order to make it easier for those who consult it to locate the object of their search quickly. However, the corresponding numbers always remain the same. The initiative was originally launched in 2009 as the “Project to define the standards to create a tourism registration database” and developed by Cidtur in collaboration with the University of the Balearic Islands (UIB) and the Turistec cluster of tourism-based technology firms, which was ultimately responsible for maintaining and expanding a database in which three continents are now represented.
Address BERLIN, 51-53, 08014 PARQUE EMP. LA FINCA. Pº CLUB DEPORTIVO 1, EDIF. 17 , 28223 RIBERA DEL LOIRA, 56-58, 4ª, 28042 VILLARROEL, 106, 08015 MALLORCA, 103, 08029 PARIS, S/N, 38660 RAMBLETA PARE ALEGRE, 98, 08224 PRINCIPE DE VIANA, 17, 28023 SAN BARTOLOME,24, 07600 AVDA. MARIA FORTUNY, 70, 43203 FLUVIA, 7-2º, 07009 MALLORCA, 269, 08013 AVDA. LA CORNISA, 21, 35130 VISTA ALEGRE, 1, 07015 AVDA.BONN, 18, 35100 AVDA. DIAGONAL, 523 BAJOS, 08029 AVDA. VALDELAPARRA, 2, 28100 AVDA. CAPITA NEGRETE, 49, 07760 VIA AUSGUSTA,200 3º PLANTA, 08021 AVDA. TIBIDABO, 6, 08002 AVDA. DEL MAR, 16, 08398 PONENT , 1, 03710 PRINCIPE, 2, 48001 LA ARQUERA , S/N, 33500 CABRUÑANA, 2-1º IZQ., 33400 PASSEIG MARITIM, 106, 17250 SAN ESTEBAN , 8, 07703 AVDA. DIAGONAL 579-585, 5º PL, 08017 AVDA. EMILIO DEMOS, 2. 5º, 41020 AVDA GRANDES PLAYAS, S/N, 35660 CONSELL DE CENT, 263, ENTLO 1ª, 08011 CAMPEZO, 4, 28022 CAMI VELL DE BUNYOLA, 43, LOCAL 13, 07009 AVDA. IGNACIO WALLIS, 21,4º, 07800 PASEO DE LA ALAMEDA, 64 BAJOS, 46023 FERNANDO DE LOS RIOS,20 E-1º, 39005 PASEO INDEPENDENCIA 4-2º IZDA, 50004 JOSE ROVER MOTTA, 27, 07006 BARTOLOME CALAFELL, S/N, 07600 CENTRO EMPRESARIAL GLOBALIA, POL. SON NOGUERA, 07620 MARTIN DE LOS HEROS, 77, 2ºEXT DRCHA, 28008 CTRA. DE AVILA, KM. 2,750, 45005 MIGUEL ISCAR, 12- 3º, OFICINA 3, 47001 BOSC DEl QÜEC, 2, 43840 PASEO DE LA HABANA, 54- 2 DCHA., 28036 GOLETA, 7, 07610 AVDA. CONDE SALLENT, 10, 07003 ROSA 100, PARAISO BARRONAL, 29680 CAMINOS SON RAPINYA, 10-1, 07013 AMIGO, 14-16, 08021 CORB MARI, 22, 07015 PRINCIPADO DE ANDORRA, 18-20, 43840 ALFREDO L. JONES, 40 , 35008 POSADA HERRERA, 3-8º, 33002 ALEMANIA, 1, 38660 PAGO DE SANCTI SPIRITUS, S/N, 47140 CORCEGA, 323, 08036 AVDA. DE PORTUGAL, 7 - BAJO, 33207 AVDA.SEVERO, 3B, 03581 PZA. ISABEL LA CATOLICA, 6, 18009 TUSET, 23-2º,7º, 08006 PIRINCESA, 50, 08003 BERLIN, 74 ENTLO. 1ª, 08029 PASEO CENTRAL, 42 - URB.PLAYA SERENA , 04740 TURO BRUGUET, 2, 08402 PINTOR OLLET, 3, 12006 AVDA.GENERAL, 43, 28042 AVDA. DIAGONAL, 503, 08029 BONANZA, 1 , 07560
Country/State BARCELONA PORZUELO DE ALARCON-MADRID MADRID BARCELONA BARCELONA COSTA ADEJE-SANTA CRUZ DE TENERIFE TERRASSA-BARCELONA MADRID LLUCMAJOR-MALLORCA REUS-TARRAGONA PALMA DE MALLORCA BARCELONA PUERTO RICO-MORGAN-LAS PALMAS DE GRAN CANARIA PALMA DE MALLORCA MASPALOMAS-LAS PALMAS DE GRAN CANARIA BARCELONA ALCOBENDAS-MADRID CIUDADELA-MENORCA BARCELONA BARCELONA SANTA SUSANNA-BARCELONA CALPE-ALICANTE BILBAO-VIZCAYA LLANES-ASTURIAS AVILES-ASTURIAS PLATJA D’ARO-GIRONA MAHON-MENORCA BARCELONA SEVILLA CORRALEJO-LAS PALMAS DE GRAN CANARIA BARCELONA MADRID PALMA DE MALLORCA IBIZA VALENCIA SANTANDER-CANTABRIA ZARAGOZA PALMA DE MALLORCA PLAYA DE PALMA-MALLORCA LLUCMAJOR-MALLORCA MADRID TOLEDO VALLADOLID SALOU-TARRAGONA MADRID PLAYA DE PALMA-MALLORCA PALMA DE MALLORCA ESTEPONA-MALAGA PALMA DE MALLORCA BARCELONA PALMA DE MALLORCA SALOU-TARRAGONA LAS PALMAS DE GRAN CANARIA OVIEDO-ASTURIAS ADEJE-SANTA CRUZ DE TENERIFE OLMEDO-VALLADOLI BARCELONA GIJON-ASTURIAS BENIDORM-ALICANTE GRANADA BARCELONA BARCELONA BARCELONA ROQUETAS DE MAR-ALMERIA GRANOLLERS-BARCELONA CASTELLON MADRID BARCELONA CALA MILLOR-MALLORCA
Company ABBA HOTELES AC HOTELS ACCOR HOTELES ACEVI HOTELS ACTA HOTELS ADRIAN HOTELES AFINIA HOTELES AH AGORA HOTELS AIT HOTELS ALEXANDRE HOTELS ALLSUN HOTELES ALMA HOTELS ALTAMAR HOTELS & RESORTS AMIC HOTELS MALLORCA AMIGOS HBA-HOTELES BUNGALOWS APARTAMENTOS AMREY HOTELS AMURA HOTELES ANDRIA HOTELES ANIMA HOTELS APSIS HOTELS AQUA HOTEL AR HOTELS & RESORTS (UNITURSA) ARANZAZU HOTELES ARCEA HOTELES ARGA HOSTELERIA AROMAR HOTELS ARTIEM FRESH PEOPLE HOTELS AS HOTELES ASUR HOTELES ATLANTIS HOTELS & RESORTS AXEL HOTELS AXOR HOTELES AZ HOTELES AZULINE HOTELS BALBOA HOTELES BALNEARIOS RELAIS TERMAL BALNEARIOS TERMAEUROPA BARCELO HOTELS & RESORTS BAY HOTELS BE LIVE HOTELS(OASIS HOTELS-GLOBALIA) BEACHCOMBER HOTELES BEATRIZ HOTELES BER HOTELES BEST HOTELS BEST WESTERN SPAIN HOTELS, S.L. BG HOTELS BLAU HOTELS & RESORTS BLUE BAY RESORT (AL ANDALUS) BMC HOTELES BOI TAULL RESORT BQ HOTELES BRISASOL HOTELES BULL HOTELS CADENA HOTELERA ASTURIANA CALEDONIA HOTELES CASTILLA TERMAL CATALONIA HOTELES CELUISMA S.A CENTAURO GRUPO CENTER HOTELES CENTRHOTEL CHIC AND BASIC CITY HOTELS HISPANIA CITYMAR HOTELES Y APARTAMENTOS CIUTAT HOTELS CIVIS HOTELES CLEMENT HOTELS CLUB MED CM HOTELS
Special WTM · November 2010 Tel +34 933632330 916260700 913828000 932265594 902222103 922713333 937333300 917080490 971441800 977346011 971436101 933684490 928560700 902400661 928769858 933636030 917874545 971382445 934929394 902393930 937678211 965832618 944162200 985401727 985562127 972817054 971356935 932401515 954523622 928536444 933232570 913121793 971434954 971340085 963308495 902104841 976301960 971771700 971261390 971178487 915439849 925269100 983211019 977352618 915614622 971268706 971757657 902100655 971222260 902406640 971707755 977350009 928260100 985206590 922433015 902330015 932360000 985343805 966830000 958215969 934514446 932954650 934053336 950184400 938796220 902464555 917460330 902011211 971587535
E-mail email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com comunicación@barcelo.com firstname.lastname@example.org Info.email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org comunicación@castillatermal.com email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com www.almahotels.com www.altamarhotels.com www.amic-hotels-mallorca.com www.amigoshba.com www.amrey-hotels.com www.amurahoteles.com www.grupoandria.com www.animahotels.es www.apsishotels.com www.aquahotel.com www.ar-hoteles.com www.aranzazu-hoteles.com www.arceahoteles.com www.marquesdelamoral.com www.aromarhotels.com www.artiemhotels.com www.ashoteles.es www.asurhoteles.com www.atlantishotels.com www.axelhotels.com www.axorhoteles.com www.azhoteles.com www.azulinehotels.com www.balboahoteles.com www.relaistermal.com www.termaeuropa.com www.barcelo.com www.mllbayhotels.com www.belivehotels.com www.beachcomber-hotels.com www.beatrizhoteles.com www.berhoteles.com www.besthotels.es www.bestwestern.com www.bghotels.com www.blau-hotels.com www.bluebayresorts.com www.bmc-hotels.com www.boitaullresort.com www.bqhoteles.com www.brisasol.es www.bullhotels.com www.cadenahotelerasturiana.com www.a-caledonia.com www.castillatermal.com www.hoteles-catalonia.com www.celuisma.com www.hotelevanteclub.com www.hotelescenter.com www.centrhotel.com www.chicandbasic.com www.cityhotels.es www.citymar.com www.ciutathotels.com www.civishoteles.com www.clementhoteles.com www.clubmed.es www.cmhotels.com
Web www.abbahoteles.com www.ac-hotels.com www.accorhotels.com www.acevihotels.com www.actahotels.com www.adrianhoteles.com www.afiniahoteles.com www.ahhotels.com www.aithotels.com www.alexandrehotels.com
Hotels 25 92 97 3 12 3 3 3 3 4 8 3 3 5 14 3 3 7 3 3 7 4 4 12 3 4 3 16 2 3 3 2 15 7 3 6 4 183 4 37 9 7 4 29 42 5 9 12 2 6 9 5 5 3 5 2 53 8 2 8 5 11 8 16 5 3 2 80 2
Rooms 2.838 9.402 11.621 149 835 714 263 264 404 979 1.717 162 463 1.004 6.144 314 346 1.400 228 223 1.773 783 435 397 66 338 359 615 523 704 239 502 1.060 1.337 208 362 383 47.153 1.091 11.752 2.064 2.174 70 8.521 3.023 1.329 3.513 4.662 139 320 1.218 891 1.238 219 448 152 8.500 1.032 301 1.204 382 252 600 1.442 303 311 152 390
Special WTM · November 2010
Company CONCORDE HOTELS, S.A. CONFORT HOTELES CONFORTEL HOTELES CORAL HOTELES CORDIAL CANARIAS HOTELS & RESORTS CORPORACION HISPANO HOTELERA, S.A. COSTA BRAVA VERD HOTELS Y PETITS GRANS HOTELS CYE APARTAMENTS DANIYA HOTELS DANTE HOTELES DELFIN HOTELS DERBY HOTELS COLLECTION DIAGONAL HOTELS DIVISION HOTELERA GRUPO HOTUSA-EUROSTARS HOTELS DOMUS HOTELES DON JUAN HOTELS D’OR HOTELS DORMICUM DREAMPLACE HOTELS & RESORTS DUNAS HOTELS & RESORTS ECO HOTELES EDEN HOTELS EGIDO HOTELES EIX HOTELS EIZASA HOTELS EMSAHOTELS ERCILLA HOTELES ESPAHOTEL, S.A. ESPERANZA HOTELES ESTANCIAS DE ESPAÑA-HOTELES HISTORICOS EUROPE HOTELES INTERNATIONAL EVENIA HOTELS EXPO HOTELES & RESORT FADERSON HOTELS FERIENVEREIN FERRER HOTELS FG HOTELS FIESTA HOTEL GROUP FLORIDA, GRUP HOTELS FONTECRUZ HOTELES FUERTE HOTELES G.S.M HOTELES (CHESS HOTELES) GALLERY HOTELS GARBI HOTELES GARDEN HOTELS GARGALLO GRUPO HOTELERO GAT ROOMS GEMA HOTELES GF HOTELES GH HOTELES GHT HOTELS GIHSA-GESTION INTEGRAL HOTELERA,SA GLOBALES HOTELS & RESORTS GLORIA PALACE THALASSO & HOTELS GOLDEN HOTELS GOURMET HOTEL GRAN ISLA HOTELES GRUP SERHS GRUPO ABADES GRUPO ANFI GRUPO AR HOTELES GRUPO BALI GRUPO BATLE-MAR HOTELS & MAJESTIC RESORTS GRUPO CABOT GRUPO FARIONES GRUPO FUENSO (HOSPES & QUILIBRIA) GRUPO HOCAFERSAN GRUPO HOTELES BENIDORM GRUPO HOTELES PLAYA SENATOR
Address RODRIGUEZ MARIN, 90 LOCAL B, 28016 MARBELLA, 30 PLAYA DE PALMA, 07610 AVDA. DE BURGOS, 8-A PTA.15, 280 LOS ROBLES, APTOS.MASARU. URB. LA PAZ, 38400 CARTAGO 22, 1º PLANTA, 35109 VELAZQUEZ 62, 28001 CTRA. PALAMOS, KM. 328 , 17253 PARIS, 21, 43840 EUSEBIO SEMPERE, 22 ENTRESUELO, 03003 MALLORCA, 181, 08036 VIA REY SANCHO, 11, 07180 VALENCIA, 284, 08007 PASAJE CAMPOS ELISEOS, 9 BAJOS, 08008 PRINCESA, 58 PRAL., 08003 FONCALADA, 10 5º C, 33002 RIERA, 77, 17310 PINS, 15, 07610 AVDA. CORTS CATALANES, 8-2º, PLANTA-6º B, 08173 ALCALDE WALTER PAETZMAN, SN, 38679 EINSTEIN S/N, 35100 RAMBLA CATALUNYA, 116, 08008 AVDA. PLAYAS DE MURO. S/N, 07458 PZA. DE SANTIAGO, 1, 28320 PASEO COLON,S/N, 07458 AV.CESAR AUGUSTO,27, 50004 RETIR, 1, 07820 ERCILLA, 37-39, 48011 ALFONSO XII, 36-BAJOS, 28014 AVDA. S’ALBUFERA, 4, 07458 FUERTEVENTURA, 4, 2º OFIC. 5, 28703 AVDA. RAFAEL PUIG, 23, 38660 MUNTANER, 401 ENTLO 3º, 08021 AVDA. DE ROMA,2-4, 08014 DIAGONAL 662, 3º PLANTA, 08021 CTRA. TOSSA A SANT FELIU, KM.5, 17320 AVDA. DIAGONAL, 4, 07458 RAMBLA JAUME I, 12-14 BAJOS, 46850 AVDA. BARTOLOME ROSSELLO, 18, 07800 JOVARA, 350, 08370 ANTONIO MAURA, 14, 28014 AVDA. EL FUERTE, S/N, 29602 PASEO DE LA CASTELLANA, 173, 7º , 28046 PASEO DE GRACIA, 61,1º,1º, 08007 POTOSI, 7, 17310 MENESTRALS, 5.POL. CA’N MATZARI, 07300 VIA LAIETANA, 23 - 4º, 08003 AVILA 24-28, M1, 08005 ANTONIO RUIZ ALVAREZ, 7 , 38400 CANDELARIA, 28- ED. OLYMPO 1º , 38002 AVDA. RAMON FERREIRO, 21, 27002 AMADEU, 39, ENTLO 2ª, 08370 PZA. SAN JUAN DE LA CRUZ, 7-6 º7, 28003 LAS SIRENAS, 17 , 07181 LAS MARGARITAS, S/N, 35100 MARCONI, 16, 08397 XIPRES,25(AP.CORREOS N.73), 43873 AVDA. DEL GOLF, 1 , 07180 GARBI 89-90, 08397 AUTOVIA A-92, KM. 189, 3ª PLANTA, 18300 BARRANCO DE LA VERGA, S/N, 35120 PASEO CASTELLANA,140-5º. EDF. LIMA, 2846 AVDA. L’AIGUERA, 15 BAJOS, 03502 AVDA. 16 DE JULIO, 15, 07009 ARAGON, 12-ENTLO.C, 07006 ROQUE DEL ESTE, 1, 35510 CISTER, 1-3, 08022 PLAZA DEL TRIUNFO, 19, 18010 GERONA, 39, 03503 AVDA.FARO SABINAL,341. EDF. HOTELES PLAYA, 04740
HOTELIER COMPANIES Country/State MADRID PLAYA DE PALMA-MALLORCA MADRID PUERTO DE LA CRUZ-SANTA CRUZ DE TENERIFE EL TABLERO-LAS PALMAS DE GRAN CANARIA MADRID VALL-LLOBREGA-GIRONA SALOU-TARRAGONA ALICANTE BARCELONA SANTA PONSA-CALVIA-MALLORCA BARCELONA BARCELONA BARCELONA OVIEDO-ASTURIAS LLORET DE MAR-GIRONA CALA ESTANCIA-MALLORCA SANT CUGAT-BARCELONA COSTA ADEJE-SANTA CRUZ DE TENERIFE MASPALOMAS-LAS PALMAS DE GRAN CANARIA BARCELONA PLAYAS DE MURO-MALLORCA PINTO-MADRID C’AN PICAFORT-MALLORCA ZARAGOZA SANT ANTONI DE PORTMANY-IBIZA BILBAO-VIZCAYA MADRID PLAYA DE MURO-MALLORCA SAN SEBASTIAN DE LOS REYES-MADRID PLAYA DE LAS AMERICAS-ARONA-SANTA CRUZ DE TENERIFE BARCELONA BARCELONA BARCELONA TOSSA DE MAR-GIRONA C’AN PICAFORT-MALLORCA CAMBRILS-TARRAGONA IBIZA CALELLA-BARCELONA MADRID MARBELLA-MALAGA MADRID BARCELONA LLORET DE MAR-GIRONA INCA-MALLORCA BARCELONA BARCELONA PUERTO DE LA CRUZ-SANTA CRUZ DE TENERIFE SANTA CRUZ DE TENERIFE LUGO CALELLA-BARCELONA MADRID CALVIA-MALLORCA MASPALOMAS-LAS PALMAS DE GRAN CANARIA PINEDA DE MAR-BARCELONA TORREDEMBARRA-TARRAGONA SANTA PONSA- CALVIA-MALLORCA PINEDA DE MAR-BARCELONA LOJA-GRANADA ARGUINEGUIN-LAS PALMAS DE GRAN CANARIA MADRID BENIDORM-ALICANTE PALMA DE MALLORCA PALMA DE MALLORCA PUERTO DEL CARMEN-TIAS-LAS PALMAS DE GRAN CANARIA BARCELONA GRANADA BENIDORM-ALICANTE ROQUETAS DE MAR-ALMERIA
Tel +34 914573211 971261650 913839494 922389240 928721147 915752800 972600034 977388668 965133189 933232254 971031031 933668800 934883344 932681010 985275151 972365700 902734444 902504545 922717230 928445323 932375966 971891840 916706473 971851366 976405380 971340101 944705700 914203369 971890568 902101159 922757700 934909092 936003030 934146681 972340000 971100015 977368015 971313811 937691800 914295330 952920036 913190607 932722085 972366867 971888400 932689070 932210456 922371308 922151499 982224152 937662072 915541740 971132300 928128502 937671626 977640335 971691900 937670378 902323800 928152970 915902860 902141514 971431387 971865364 928510175 932388310 958207444 965858989 902533532 firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org
E-mail email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
Web Hotels Rooms www.concorde-hotels.com 27 www.conforthoteles.com 4 539 www.confortelhoteles.com 18 2.924 www.coral-hotels.com 10 1.826 www.cordialcanarias.com 5 1.260 www.chh.es 5 654 www.reservashoteles.net 90 3.000 www.cyesalou.com 3 298 www.daniyahotels.com 2 254 www.dante-hoteles.com 5 321 www.delfinhotels.com 4 372 www.derbyhotels.com 15 1.000 www.diagonalhotels.com 2 211 www.eurostarshotels.com 95 9.314 www.domus-hoteles.es 18 773 www.donjuanhotels.com 3 1.447 www.dorhotels.com 6 1.250 www.dormicumhotels.com 7 353 www.dreamplacehotels.com 5 1.225 www.hotelesdunas.com 4 1.195 www.ecohoteles.com 8 827 www.eden-hotels.com 5 932 www.egidohoteles.com 5 343 www.eixhotels.com 5 1.090 www.eizasahoteles.com 7 334 www.emsahotels.com 2 256 www.ercillahoteles.com 3 413 www.espahotel.es 4 269 www.esperanzahoteles.com 6 1.139 www.estancias.com 36 www.europe-hotels.org 6 950 www.eveniahotels.com 11 2.364 www.expogrupo.com 10 2.800 www.faderson.com 3 126 www.giverola.es 2 605 www.ferrerhotels.com 3 436 www.fghotels.com 2 367 www.fiestahotelgroup.com 50 13.886 www.grupflorida.com 3 772 www.fontecruzhoteles.com 5 240 www.fuertehoteles.com 7 1.595 www.gsmhoteles.es 76 9.617 www.galleryhoteles.com 2 218 www.hotelesgarbi.com 7 1.206 www.gardenhotels.com 13 2.316 www.gargallohotels.es 18 1.345 www.gatrooms.com 5 300 www.gemahoteles.com 8 1.474 www.grupofedola.com 4 1.360 www.gh-hoteles.com 3 400 www.ghthotels.com 9 1.675 www.gihsa.es 18 2.258 www.hotelesglobales.com 22 4.723 www.gloriapalaceth.com 3 1.047 www.goldenhotels.com 5 1.806 www.gourmethotel.org 14 461 www.granisla.com 5 960 www.serhshotels.com 12 1.941 www.abades.com 5 456 www.anfi.es 6 1.018 www.arhoteles.com 4 441 www.grupobali.com 4 1.438 www.marhotels.com/www.majestic-resorts.com 11 3.050 www.pollensapark.com 6 517 www.farioneshoels.com 3 617 www.hospes.com 9 448 www.hocafersan.com 3 236 www.hotelesbenidorm.com 5 1.133 www.playasenator.com 26 6.365
Address PORTA DE LA MORERA 14, 03203 MAR MEDITERRANEO, 1, 35100 PADRE BARTOLOME SALVA, 18, 07600 AVDA. DIAGONAL, 449 1ª PLANTA, 08036 PLAZA MEDITERRANEO, 5, 07014 EDIF. G.P.S, METGE JAUME RIERA, SECTOR 4.CAS DOMINGUET, 07800 BALMES, 7, 7D, 08007 RECOGIDAS, 53, 18005 AVDA. ADOLFO DIAZ AMBRONA, 13, 06006 PZA.ITALIA,1, 38005 GREMIO TONELEROS,24, 07009 CTRA.PUERTO ALCUDIA-ARTA, S/N, 07458 CONSTANTI RIBADELAIGUA, 7, 17310 POLIGONO RIERA D’EN JORDA, S/N, 08389 NUMANCIA, 185- 1º, 08034 CTRA. COLMENAR VIEJO, KM.14’500, 28049 CTRA. LEDESMA, KM 8,700, 37115 DIPUTACION,262-264, 08007 CARABELA, 7, 07610 AVDA.DIAGONAL, 626, 2º 1ª, 08021 GREMI CIRURGIANS I BARBERS, 48-3º A.POL. SON ROSSINYOL, 07009 EGA,5, 28002 CAPITAN HAYA, 38, 2º, IZQA, 28020 AVDA.S’ ESTANYOL, 18, 08560 LONDRES,70 ESC. B, 1º, 1ª, 08036 JAUME III, 26, ENTLO F, 07012 FRAILES, 1 , 13320 AGUSTIN DE FOXA,29, 3º IZDA, 28036 AVDA. GRAN VIA, S/N, 30380 LES VELES, S/N, 07470 URB. EVERLUZ,CALLE ESTERO, 3, 21100 AVDA. DE LA DIPUTACION, SN, 11520 CTRA. DE LA PROVIDENCIA, 566, 33203 MEXICO,3, 3º-PALACIO DE CONGRESOS, 29620 LOPE DE VEGA,49, 28014 FINCA LOS CUAREZOS, S/N, 39195 AVDA. MARQUES DE LOS VELEZ, 12, 30008 AVDA.MATAPIÑONERA, 11, 28703 SEGUNDA AVENIDA S/N, 30380 AGUSTIN DE FOXA 32, 28036 AVDA. FDO. TARRAGO, 27, 1º, 07660 AVDA. DEL SOL (ANTIGUA CTRA. NACIONAL 340, KM 215,6), 29630 NUÑEZ DE BALBOA, 16, 37004 AVDA. FERRANDIS SALVADOR, 131, 12560 VIRGEN DE LOS MILAGROS, 48, 11500 PZA.MANUEL CANO,2, 18014 CLARA DE JESUS MONTERO,24, 41010 ESPERANTO, 9, 03503 AVDA. QUITAPESARES, 35, EDF. TREBOL, 2ª PL, 28670 GENERAL ARMEÑIME, 26, 38650 GREMI VELLUTERS, 21, 07009 AVDA. EUROPA, 6, 03503 CARDENAL DESPUIG, 51-4, 07013 MINERVA, 15, 07400 ALAMEDA DE SANTA EUFEMIA, 20, 41940 GIVEROLA, 4- 6, 17320 GRAN VIA, 967-981 , 08018 ANIMES, 22, 08370 C VELL DE BUNYOLA, 47. ED. HOTETUR,.POL. SON CASTELLO, 07009 PUEBLO CANARIO LOCAL 404, 38660 MASIA DE TORRERODONA, SABINO DE ARANA, 27, 08028 CONQUISTADOR 12 , 1º, 07001 GENERAL RIERA 154, 07010 DEL VENDRELL, 2, 43840 APARTADO 55, 07820 COLOMBIA, 12, 35010 MONTURIOL, 45, 07590 APARTADO DE CORREOS, Nº 5, 28250 ARAGON, 71, 07800
Country/State ELCHE- ALICANTE MASPALOMAS-LAS PALMAS DE GRAN CANARIA S’ARENAL-MALLORCA BARCELONA PALMA DE MALLORCA IBIZA BARCELONA GRANADA BADAJOZ SANTANDER-CANTABRIA PALMA DE MALLORCA SANTA MARGARITA-MALLORCA LLORET DE MAR-GIRONA PALAFOLLS-BARCELONA BARCELONA CANTOBLANCO-MADRID VALVERDON-SALAMANCA BARCELONA CAN PASTILLA-MALLORCA BARCELONA PALMA DE MALLORCA MADRID MADRID CALA MILLOR-MALLORCA BARCELONA PALMA DE MALLORCA VILLANUEVA DE LOS INFANTES-CIUDAD REAL MADRID LA MANGA MAR MENOR-CARTAGENA-MENORCA PORT DE POLLENÇA-MALLORCA PUNTA UMBRIA-HUELVA ROTA -CADIZ GIJON-ASTURIAS TORREMOLINOS-MALAGA MADRID ISLA -CANTABRIA MURCIA SAN SEBASTIAN DE LOS REYES-MADRID LA MANGA-CARTAGENA-MURCIA MADRID CALA D’OR-MALLORCA BENALMADENA COSTA-MALAGA SALAMANCA BENICASIM-CASTELLON EL PUERTO DE SANTA MARIA-CADIZ GRANADA SEVILLA BENIDORM-ALICANTE VILLAVICIOSA DE ODON-MADRID LOS CRISTIANOS-ARONA-SANTA CRUZ DE TENERIFE PALMA DE MALLORCA BENIDORM-ALICANTE PALMA DE MALLORCA ALCUDIA-MALLORCA TOMARES-SEVILLA TOSSA DE MAR-GIRONA BARCELONA CALELLA-BARCELONA PALMA DE MALLORCA COSTA ADEJE-SANTA CRUZ DE TENERIFE BARCELONA PALMA DE MALLORCA PALMA DE MALLORCA SALOU-TARRAGONA SANT ANTONI DE PORTMANY-IBIZA LAS PALMAS DE GRAN CANARIA CALA RATJADA -MALLORCA TORRELODONES-MADRID IBIZA
Company GRUPO HUERTO DEL CURA GRUPO LOPESAN-IFA HOTELS GRUPO PABISA GRUPO PIERRE & VACANCES GRUPO PIÑERO (BAHIA PRINCIPE - HOTELES PIÑERO) GRUPO PLAYA SOL GRUPO REGINA HOTELES GRUPO REINO HOTELES GRUPO RIO DE EXTREMADURA HOTELES GRUPO SARDINERO GRUPO SOL MELIA GRUPOTEL HOTELS & RESORTS GUITART HOTELS H.TOP HOTELS GROUP H10 HOTELS H21/ CANTOBLANCO. GRUPO ARTURO HACIENDAS DE ESPAÑA HCC HOTELS HELIOS HOTELES HG HOTELES HI HOTELS HIGH TECH HOTELS & RESORTS HILTON WORLDWIDE HIPOTELS HLG HOTELES HM HOTELS HOSTERIAS/ HOSPEDERIAS REALES HOTASA HOTELES HOTELANIA HOTELERA POLLENSINA HOTELES ACTUAL HOTELES ANDALUCES CON ENCANTO (HACE) HOTELES BEGOÑA HOTELES C (RAYTURCARIBE) HOTELES CULTURALES TEMATICOS HOTELES DE CANTABRIA HOTELES EL CHURRA HOTELES ELBA HOTELES ENTREMARES HOTELES FOXA HOTELES GAVIMAR HOTELES HOLIDAY WORLD HOTELES HR.CASTELLANO,SL HOTELES INTUR HOTELES JALE HOTELES MA HOTELES MONTE HOTELES POSEIDON HOTELES QUO HOTELES REVERON HOTELES SAINT MICHEL HOTELES SERVIGROUP HOTELES STELLA POLARIS,SA HOTELES SUNWING HOTELES VAR HOTELS HOLIDAY PARK HOTELS ONIX HOTENCO HOTELS HOTETUR HOVIMA APARTHOTELS TURISTICA KONRAD & HIDALGO,SL HUSA HOTELES IBB HOTELS IBEROSTAR HOTELS & RESORTS IBERSOL,SL IBIZOTELS-SUNSET HOTELS MADE IN IBIZA IGRAMAR HOTELES ILLOT HOTELS (IHM HOTELS) INSIGNIA HOTELS & RESORTS INSOTEL HOTEL GROUP
Special WTM · November 2010 Tel +34 966610011 928128155 971494525 934342126 971787000 971391959 933040244 958209861 924272600 942271100 971224400 971850061 972347034 937664420 934304147 917350700 923129450 934121500 971264250 932541390 971433396 915159450 915790220 971587512 902112010 971425586 926361788 913149490 968337289 971864122 959311250 956815266 985133909 952051308 913690234 942679332 968238400 914320111 902258282 917331060 971657189 952579700 923261611 964394497 956540440 958287447 954085000 965850200 916658536 922757120 971274822 965855900 971702838 971891450 954155144 972342222 933034154 937690300 971430309 922790964 935101300 971495129 971077000 977380405 971343614 928472960 902306309 918595347 971390068 firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
E-mail firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
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Web www.hotelhuertodelcura.com www.lopesanhotels.com www.pabisa.com www.pv-vacaciones.com www.bahiaprincipe.com www.grupoplayasol.com www.grhoteles.com www.gruporeino.com www.gruporiodehoteles.com www.gruposardinero.com www.solmelia.com www.grupotel.com www.guitarthotels.com www.htophotels.com www.h10hotels.com www.arturocantoblanco.com www.haciendas-espana.com www.hcchotels.es www.hoteleshelios.com www.grupohg.com www.hihotels.net www.hthoteles.com www.hilton.com www.hipotels.com www.hlghotels.com www.hmhotels.net www.hosteriasreales.com www.hotasa.es www.hotelania.com www.hoposa.com www.hotelespato.com www.hace.es www.hotelesbegona.com www.hotelesc.es www.hotellopedevega.com www.hotelesdecantabria.com www.elchurra.net www.hoteleselba.com www.entremares.es www.hotelesfoxa.com www.gavimarhoteles.com www.holidayworld.es www.hotelescastellano.com www.hoteles-intur.com www.hotelesjale.com www.hoteles-ma.es www.hotelesmonte.com www.hotelesposeidon.com www.hotelesquo.com www.hotelesreveron.com www.saintmichel.net www.servigroup.es
Hotels 2 20 3 310 20 61 4 5 3 3 307 35 11 14 37 6 9 8 4 9 24 31 3000 25 18 6 5 18 2 13 2 6 3 10 2 3 2 12 2 7 12 4 3 6 7 8 5 6 5 5 20 14 9 4 5 4 3 6 23 6 125 7 100 7 5 2 4 103 7
Rooms 153 7.600 687 10.286 6.209 338 201 336 348 77.635 5.801 1.737 3.789 10.160 502 734 1.090 805 4.775 1.983 4.770 3.007 967 118 4.130 165 747 180 635 391 2.329 110 207 153 1.999 500 590 850 864 124 870 837 1.174 626 1.370 317 262 2.909 3.938 1.736 1.162 250 198 165 720 6.849 1.539 11.426 619 33.000 1.137 400 100 342 5.700 1.841
R I V I E R A M AYA • R I V I E R A N AYA R I T • P U N TA C A N A • M O N T E G O B AY • S A LVA D O R D E B A H I A
ING TOGETHER, CREAT ORIES... EVERLASTING MEM
Sunbathing all morning, a refreshing dip in the pool, fun activities at the beach, a harmonious relationship with nature, letting the children play to their
+34 971 312 801
heart’s contentment, sleeping like an angel, relaxing in the Spa, evening shows and scrumptious cuisine. At THE PALLADIUM HOTELS & RESORTS, life is as it should be.
Address PLAZA CARLOS TRIAS BERTRAN, 4, 28020 MENDEZ NUÑEZ, 1, 41001 AVDA. MEXICO, 4 , 2º, 07006 MIRAMAR,1, 07600 URB.CALA ESMERALDA,S/N, 07660 VICENTE CUERVO, 9, 07800 EMILIO CARRERE, 5 LOCAL 2, 28015 CTRA ALICANTE- CARTAGENA KM. 17.200, 03130 CTRA. ALCUDIA-ARTA, 1, 07458 AVDA. TTOO AIR MARIN, 1, 35100 VIA AUGUSTA, 95, 43003 ISLA DEL HIERRO, 3, 28703 AVDA. DE LA PLAYA, 41, 21409 AVDA. TIRAJANA, 32 , 35100 AVINGUDA MARESME, 7, 08940 BELGICA, 54, 38400 MESENA, 22, 28033 AVDA. DE ITALIA, 8, 35100 GREMIO TINTOREROS, 25 A, 07009 ZACATIN, 25, 18001 AVDA. EL MARINERS, 19, 03580 AUSIAS MARC, 48, 08010 URB. MIL PALMERAS Y URB.CAMPOSOL-MAZARRON, 03190 JAUME RECODER 85-87, 08301 AVDA. ALMIRALL BERNAT DE SARRIA, 8 EDF. EVAMAR, 03503 MOYANO,8 , 12002 GREMI SUCRERS I CANDELERS,18, 07009 AGUSTIN DE FOXA,16-7º PUERTA 6-ESCALERA D, 28036 BALMES , 195, ENTLO 1, 08006 ESPAÑA,1, 08870 AVDA.CASTILLA-LA MANCHA,3, 45003 AVDA.GENERAL MENDOZA,1-6º, 17002 FLORIDA, 3, 03502 AVDA.PAPA LUNA,96, 12598 AVDA.MARINA BAIXA,23, 03508 TRAVESERA DE GRACIA,18-20, 3º, 3ª, 08021 PASEO DE LA BARQUERA,20, 39540 ARAGON,26, 10º A, 07006 BARQUILLO,36-1º-PUERTA 3, 28004 JENARO RIESTRA,8, 33500 LOS NIDOS,23, 29620 AVDA.VALENCIA,14, 08750 SANTA ENGRACIA,120-6ª PLANTA, 28003 CTRA.GRAL.DEL SUR,KM.44 BAHIA FELIZ, 35107 COMTE D’URGELL 230, 08036 AIOS,4, 36990 JOSE ABASCAL,58, 28003 GRAN VIA ASIMA,4-5ª PL, 07009 ESTOCOLMO, 4, 03503 CAPITAN PORTOLES, 1-3-5, 50004 PASEO MALLORCA,32 A ENTLO., 07012 JOSE MARIA PEMAN,15-17, 07160 REQUENA,3, 28013 PASEO DE LA SABICA, 27, 18009 JORGE JUAN,9, 28001 AVDA. NORD, 45, 17480 MENENDEZ PELAYO,7, 26002 GAUDI,62, 43203 DEL TER,27. POL. SON FUSTER, 07009 TRIUNFO,5, 20007 AVDA. MAGNOLIA,6 , 07559 ARTITAS CANARIOS, 8, 35627 MENDEZ ALVARO, 30, 28045 RAMBLAS,33, 08002 GRAN VIA ASIMA,4-2ºIZDA., 07009 GREMIO CIRUJANOS Y BARREROS, 18-3ºB, 07009 MIRADOR, 3, 03501 CTRA. GENERAL TF-47, KM 9, 38687 RIU CENTRE,CALLE LLAUD,S/N, 07610
Country/State MADRID SEVILLA PALMA DE MALLORCA S’ARENAL-MALLORCA CALA D’OR-MALLORCA IBIZA MADRID SANTA POLA-ALICANTE C’AN PICAFORT-MALLORCA MASPALOMAS-LAS PALMAS DE GRAN CANARIA TARRAGONA SAN SEBASTIAN DE LOS REYES-MADRID ISLA CANELA-HUELVA PLAYA DEL INGLES-LAS PALMAS DE GRAN CANARIA CORNELLA DE LLOBREGAT-BARCELONA PUERTO DE LA CRUZ-SANTA CRUZ DE TENERIFE MADRID PLAYA DEL INGLES-LAS PALMAS DE GRAN CANARIA PALMA DE MALLORCA GRANADA VILLA JOYOSA-ALICANTE BARCELONA PILAR DE LA HORADADA-ALICANTE MATARO-BARCELONA BENIDORM-ALICANTE CASTELLON PALMA DE MALLORCA MADRID BARCELONA SITGES-BARCELONA TOLEDO GIRONA BENIDORM-ALICANTE PEÑISCOLA-CASTELLON FINESTRAT-ALICANTE BARCELONA S.VICENTE DE LA BARQUERA-CANTABRIA PALMA DE MALLORCA MADRID LLANES-ASTURIAS TORREMOLINOS-MALAGA MOLINS DE REI -BARCELONA MADRID SAN BME.TIRAJANA-LAS PALMAS DE GRAN CANARIA BARCELONA SANXENXO-PONTEVEDRA MADRID PALMA DE MALLORCA BENIDORM-ALICANTE ZARAGOZA PALMA DE MALLORCA PAGUERA-CALVIA-MALLORCA MADRID GRANADA MADRID ROSES-GIRONA LOGROÑO-LA RIOJA REUS-TARRAGONA PALMA DE MALLORCA SAN SEBASTIAN-GUIPUZCOA CALA BONA-SON SERVERA-MALLORCA PAJARA-LAS PALMAS DE GRAN CANARIA MADRID BARCELONA PALMA DE MALLORCA PALMA DE MALLORCA BENIDORM-ALICANTE GUIA DE ISORA-SANTA CRUZ DE TENERIFE PLAYA DE PALMA-MALLORCA
Company INTERCONTINENTAL HOTELS GROUP INTERGROUP HOTELES INTERTUR INTURCO HOTELES INTUROTEL INVISA HOTELES IZAN HOTELES JM HOTELES JS HOTELS JULYMAR HOTELS & RESORTS KEY HOTELS KRIS HOTELES LEO MANAGEMENT GROUP LIBERTY HOLIDAYS LOUVRE HOTELS LTI ESPAÑA LUABAY LUIS HOTELES MAC HOTELES MACIA HOTELES MAGIC COSTABLANCA MAJESTIC HOTEL GROUP MANOLI HOTELS MAR I TERRA HOTELS MARCONFORT HOTELS & APARTAMENTS MARINA D’ OR, GRUPO MARINA HOTELS MARITIM HOTELES MARRIOTT HOTELS INTERNATIONAL MATAS ARNALOT GRUPO MAYORAL HOTELES MED PLAYA CADENA HOTELERA MEDINA HOTELES MEDITERRANEO HOTELES MEDITERRANEO SUR MEDIUM HOTELES MIRAMAR HOTELES MIX HOTELS MONARQUE HOTELES MONTEMAR,GRUPO MS HOTELES NATURA HOTELS - GOOD LIFE HOTELS NH HOTELES (HESPERIA HOTELES) NORDOTEL,S.A. NUÑEZ I NAVARRO HOTELS OCA HOTELS OCCIDENTAL HOTELS & RESORTS OLA HOTELS ONA SOL HOTELS PALAFOX HOTELES PALIA HOTELES PALMIRA HOTELS PARADORES DE TURISMO DE ESPAÑA PORCEL HOTELES POSADAS DE ESPAÑA PRESTIGE HOTELS PRETUR PRINCESS HOTELS PRINSOTEL PROHOGUI-PROMOTORA HOTELERA GUIPUZCOANA PROTUR HOTELS R2 HOTELES RAFAEL HOTELES RAMBLAS HOTELES, SA RENTHOTEL HOTELS & RESORTS RESORT HOTELS RH HOTELES RITZ CARLTON RIU HOTELS
Special WTM · November 2010 Tel +34 900993119 954293820 971460113 971441700 971648191 971311500 915913322 966690236 971851206 928140418 977236900 917244798 959477337 928720021 933772101 922381450 917027300 928774050 971010930 958215258 965851121 934881717 902125135 902200766 966830787 964723242 971465611 913237756 932721407 938940320 925216000 972205212 965851844 964481212 965854712 932096640 942710075 971261412 913084610 985400100 952370750 936801600 914519718 928157170 935522620 986806701 913959700 971432202 966803232 876541136 971213533 971687247 902547979 958225575 915771735 972252125 941270638 977318959 971706070 943461150 971587520 928546057 915399021 933015700 971211240 971436433 965853040 922126000 971743030 firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org Jorge.Fernandez@porternovelli.es email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org dircom@palafoxhoteles email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
Web www.ichotelsgroup.com www. casasypalacios.com www.intertur.es www.inturco.com www.inturotel.com www.invisahoteles.com www.izanhoteles.es www.jmhoteles.com www.jshotels.com www.julymarhotels.com www.key-hotels.com www.krishoteles.com www.leo-group.es www.libertyholidays.es www.louvre-hotels.com www.lti.de www.luabay.com www.luishoteles.com www.mac-hotels.com www.maciahoteles.com www.magiccostablanca.com www.majestichotelgroup.com www.manolihotels.com www.mariterrahotels.com www.marconfort.com www.marinador.com www.marina-hotels.com www.maritim.com www.marriott.com www.matasarnalot.com www.hotelesmayoral.com www.medplaya.com www.medinahoteles.com www.hotelesmediterraneo.com www.medsur-hoteles.com www.mediumhoteles.com www.hotelesmiramar.com www.mixhotels.com www.monarquehoteles.es www.hotelesmontemar.com www.mshoteles.com www.grupo-natura.com www.nh-hotels.com www.nordotel.com www.nnhotels.com www.ocahotels.com www.occidentalhotels.com www.olahotels.com www.onasol.es www.palafoxhoteles.com www.europalia.es www.palmirahotels.com www.parador.es www.hotelesporcel.com www.posadasdeespana.com www.prestigehotels.com www.pretur.com www.princess-hotels.com www.prinsotel.es www.hotel-europa.com www.proturhotels.com www.r2hotels.com www.rafaelhoteles.com www.ramblashoteles.com www.renthotel.org www.resorthoteles.com www.hotelesrh.com www.abamahotelresort.com www.riu.com
Hotels 30 10 6 17 8 8 7 4 9 3 2 8 18 3 8 2 2 2 6 7 12 5 4 14 10 5 6 51 7 2 3 12 3 3 6 8 2 2 8 3 8 380 394 9 9 14 24 10 11 5 5 5 93 6 5 6 5 19 5 4 19 3 11 3 14 2 11 76 106
Rooms 3.754 650 1.124 2.991 1.191 1.504 893 469 1.174 135 926 2.400 225 967 222 1.421 227 1.356 753 2.600 508 270 366 1.590 1.168 1.055 3.400 142 196 3.034 470 391 898 465 65 67 1.078 189 761 12.124 58.911 1.635 905 2.125 7.928 1.464 1.300 866 963 798 5.926 700 412 950 405 8.160 1.270 316 3.349 970 1.347 288 4.700 272 1.147 6.603 40.083
Special WTM · November 2010
Company ROC HOTELS ROOM MATE HOTELS ROSAMAR HOTELS ROSU HOTELS ROYAL PREMIER HOTELES S&C HOTELS SABINA HOTELS SAGA HOTELS SALLES HOTELS SANDOS HOTELS & RESORTS SANSI HOTELS SANTOS HOTELES SB HOTELS SEASIDE HOTELS SELENZA HOTELES SERCOTEL HOTELS (BACO HOTELES) SERRANO HOTELS SERVATUR SETHOTELS SH HOTELES SIDI HOTELES SIDORME HOTELES SILKEN HOTELES SIRENIS HOTELS & RESORTS SOLVASA HOTELES SOTERAS, GRUP SPRING HOTELES STABOTEL INTERNATIONAL STAR HOTELS S.L. STARWOOD HOTELS & RESORTS STIL HOTELS SUCO HOTELES SUITES TAURITO,SA SUMMA HOTELES SUN CLUB HOTELS SUN CONFORT GROUP SUNRISE BEACH HOTELS SUPREMA HOTELES SYMBOL HOTELES TEMPLE HOTELES THB HOTELS THE LEADING HOTELS OF THE WORLD THE WARM SIDE THOMAS COOK AG (CLUB ALDIANA) TORRELUZ HOTELES TORSE HOTELES TRAVELODGE HOTELES ESPAÑA TREBOL HOTELES TRH HOTELES TUDANCA TUGASA-TURISMO GADITANO,SA TURICOMPLEX UNIVERSAL HOTELES UNIVERSAL MEDITERRANEA HOTELES UR HOTELS VALENTIN HOTELES VALLADOLID HOTELES VELADA HOTELES VERSER HOTELES VERTICE HOTELES VIK HOTELS GROUP VIME HOTELES & RESORTS VINCCI HOTELES VIVA HOTELS & RESORTS-VANITY HOTELS VP HOTELES ZENIT HOTELES ZERCA HOTELES ZT HOTELS
Address Country/State ENRIC ALZAMORA,6-8º, 07002 PALMA DE MALLORCA VELAZQUEZ, 50, 3º PLANTA, 28001 MADRID AVDA.ACACIAS, 14, 17310 LLORET DE MAR-GIRONA PARE FRANCISCO MOLINA, 30, 1º ENTLO, 07003 PALMA DE MALLORCA AVDA.CARLOTA ALESSANDRI,18, 29620 TORREMOLINOS-MALAGA CTRA. GENERAL DEL SUR, KM 53,5. EDIFICIO ATLANTIC, 35100 MASPALOMAS-LAS PALMAS DE GRAN CANARIA SON JORDI,4, 07560 CALA MILLOR-MALLORCA ALORA, 14. POL. AZUCARERA, 29004 FUENGIROLA-MALAGA POL. IND. PAEC. PARC 4, 17251 CALONGE-GIRONA CAN RADO, 1, 07141 MARRATXI-MALLORCA AVDA.PEARSON,1-3, 08034 BARCELONA JUAN BRAVO,8, 28006 MADRID RAMBLA FRANCESC MACIA,2, 43005 TARRAGONA AVENIDA DE MOYA,8, 35100 PLAYA DEL INGLES-LAS PALMAS DE GRAN CANARIA CAPITAN HAYA, 1, 28020 MADRID PARIS,120, 1º, 08036 BARCELONA AVDA. CALA AGULLA, 123, 07590 CALA RATJADA -MALLORCA DORAMAS, 4, 35129 PATALAVACA-MOGAN-LAS PALMAS DE GRAN CANARIA PLAYA DE SANTO TOMAS, PARCELA H9, 07749 ES MIGJORN GRAN-MENORCA DOCTOR ROMAGOSA,1 BAJO, 46002 VALENCIA JOAQUIN RODRIGO, 6, 03581 ALFAZ DEL PI-ALICANTE AVDA. CORTS CATALANES, 5, 08173 SAN CUGAT DEL VALLES-BARCELONA AVDA. ZABALGANA, 1, 01015 VITORIA-ALAVA DES CUBELLS,32, 07800 IBIZA PZA.DR.LETAMENDI,37-1º, 08007 BARCELONA PASEO DE LA MARINA, 212, 08860 CASTELLDEFELS-BARCELONA AVDA. ANTONIO DOMINGUEZ ALFONSO, 8, 38660 ARONA-SANTA CRUZ DE TENERIFE COMANDANTE ZORITA,34, 28020 MADRID ADA. SON RIGO 14, 07610 PLAYA DE PALMA-MALLORCA PLAZA DE LAS CORTES, 7, 28014 MADRID GRAN VIA ASIMA, 4-7º.POL SON CASTELLO, 07009 PALMA DE MALLORCA CASADO DEL ALISAL,26, 34001 PALENCIA PLAYA DE TAURITO,SN, 35138 PLAYA DE MOGAN-LAS PALMAS DE GRAN CANARIA LUCIA MARQUEZ-EDIFICIO CORTIJUELO-36, 29620 TORREMOLINOS-MALAGA MONGES,2-2ª, 07001 PALMA DE MALLORCA GLORIETA CARRASCO,BL.III-5 ESC F BAJO, 03501 BENIDORM-ALICANTE AVDA. JAHN REISEN,S/N, 35627 COSTA CALMA-LAS PALMAS DE GRAN CANARIA MADRID, 18, 39340 SUANCES-CANTABRIA AVDA.PALMA DE MALLORCA,45, 29620 TORREMOLINOS-MALAGA AVDA.PORTUGAL, 2, 24400 PONFERRADA-LEON VIA ALEMANIA,14-6º, 07458 C’AN PICAFORT-MALLORCA VICTOR ANDRES BELAUNDE, 6, OFC. 3, 28016 MADRID CONCEJAL GARCIA FEO, 30, 35011 LAS PALMAS DE GRAN CANARIA MELINDRAGA, 2, 35625 JANDIA-PAJARA-LAS PALMAS DE GRAN CANARIA PLAZA FLORES, 3, 04001 ALMERIA SAN RAFAEL, 1-3 , 46702 GANDIA-VALENCIA TORRELAGUNA, 69, 28027 MADRID ORENSE,10 BAJO LOCAL 4, 28020 MADRID AYALA, 48, 28001 MADRID CTRA. MADRID- IRÚN, KM 153, 09400 ARANDA DE DUERO-BURGOS PARQUE GONZALEZ HONTORIA,SN, 11405 JEREZ DE LA FRONTERA-CADIZ AVDA. ALCALDE JUAN RAMON SOTO MORALES,13 ALTO, 35610 CALETA FUSTE-LAS PALMAS DE GRAN CANARIA CIRUJANOS Y BARBEROS, 25. EDF. GENERIUM, BLOQUE B, 3ª, 07009 PALMA DE MALLORCA AUTOVIA SALOU VILASECA,SN, 43840 SALOU-TARRAGONA AVDA. ALEJANDRO ROSSELLO, 29 , 07002 PALMA DE MALLORCA LUZ,5 , 07160 PAGUERA-CALVIA-MALLORCA NUÑEZ DE ARCE,11, 47002 VALLADOLID ALCALA, 476, 28027 MADRID TARRAGONA, SN, PLAYA DE FIGUETAS, 07800 IBIZA AVDA. DE LA AERONAUTICA, S/N, 41020 SEVILLA RAFAEL CABRERA, 18, 2 C , 35002 LAS PALMAS DE GRAN CANARIA JUAN RAMON JIMENEZ, S/N BLOQUE 6, 29600 MARBELLA-MALAGA ANABEL SEGURA,11 EDIF.A BAJO.CENTRO NEGOCIOS ALBATROS, 28108 ALCOBENDAS-MADRID GABRIEL LLABRES,S/N, 07400 PORT D’ALCUDIA-MALLORCA GRAL.DIAZ PORLIER,101, 28006 MADRID PZA.ARAGON, 2,1ª, 50002 ZARAGOZA CTRA. DE PRIEGO-ZAGRILLA, KM.3,5, 14800 PRIEGO DE CORDOBA-CORDOBA COLONIA EUROPA,S/N, 12500 VINAROS-CASTELLON
Tel +34 971214904 913995777 972364422 971919690 952371255 928764811 971585214 902112093 972652363 971783300 932063880 914263942 977250909 928763308 914364899 933636363 971564312 928152777 971370531 963373951 966865150 935041267 945188800 971312512 902500838 936651900 922787748 913197149 971260062 913607212 971207114 979749044 928565430 952383099 971717116 965852453 928875982 942844140 952058450 987216862 971850535 915591750 902996093 928169870 950234399 962872060 902050575 915568181 913430318 947506011 956305611 928163993 971711746 977779000 971725600 971032000 983298811 913756800 971302804 955063100 928391517 952829977 914902650 971897006 915625292 904474902 957720305 964401040
E-mail firstname.lastname@example.org email@example.com firstname.lastname@example.org Fsastre@rosuhotels.com email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org Yolanda@salleshotels.com email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com www.summahoteles.com www.sunclub.es www.sun-confort.com www.sbhfue.com www.supremahoteles.com www.symbolhoteles.com www.hotelestemple.com www.thbhotels.com www.lhw.com www.thewarmside.com www.aldiana.de www.torreluz.es www.torsehoteles.com www.travelodgehoteles.es www.hotelestrebol.com www.trhhoteles.com www.hotelestudanca.com www.tugasa.com www.turicomplex.es www.universalhotels.es www.portaventura.es www.youarehotels.com www.valentinhotels.com www.hotelesvalladolid.com www.veladahoteles.com www.verserhoteles.com www.verticehoteles.com www.vikhotels.com www.vimehoteles.com www.vinccihoteles.com www.hotelsviva.com www.vphoteles.com www.zenithoteles.com www.zercahoteles.com www.zthotels.com
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Web www.roc-hotels.com www.room-matehotels.com www.rosamarhotels.com www.rosuhotels.com www.royalpremierhoteles.com www.gruposantanacazorla.com www.sabinahotels.com www.hosaga.com www.salleshotels.com www.sandoshotels.com www.sansihotels.com www.h-santos.es www.sbhotels.es www.seaside-hotels.com www.selenzahoteles.es www.sercotel.es www.serranohotels.com www.servatur.com www.sethotels.com www.sh-hoteles.com www.hotelessidi.es www.sidorme.com www.hoteles-silken.com www.sirenishotels.com www.solvasa.com www.grup-soteras.com www.springhoteles.com
Hotels Rooms 12 2.386 16 809 4 762 5 1.087 3 408 3 868 2 326 6 1.780 9 981 6 3.086 3 227 11 2.590 5 802 4 1.227 2 156 131 13.544 4 598 7 1.069 8 987 5 836 2 452 6 557 32 4.927 12 5.307 9 1.641 5 436 3 1.076 2 317 3 1.500 15 2.945 9 1.264 5 281 2 704 18 1.867 2 842 4 913 7 2.672 3 145 3 509 3 301 15 2.351 240 3 370 10 367 2 126 3 718 3 236 4 265 10 2.266 4 226 9 182 9 1.016 12 1.909 4 2.000 4 191 10 4.090 2 66 4 569 3 398 2 294 10 1.354 14 1.817 36 5.825 14 3.127 4 265 23 1.685 4 109 7 1.422
The United Kingdom, the top source of passengers to Spain
The hyperactive low-cost carriers transported nearly 70% of the British travellers to Spain in 2009.
The United Kingdom remains the largest origin market for international flights to Spain, mainly thanks to the impetus of hyperactive low-cost carriers that transported nearly 70% of the British travellers arriving by air in 2009.
f the more than 55.2 million international passengers Spain received last year, 27.6% -almost 15.24 million - came from the United Kingdom, five million more than Germany, the country’s second largest origin market. The crisis and greater sensitivity to prices battered traffic by traditional airlines, which reported almost half the number of British passengers than low-cost carriers did. Last year, the latter transported more than 66% of all passengers, almost 10.1 million, while traditional carriers registered over 5.14 million. Andalusia, the Balearic Islands and the Community of Valencia were the most popular destinations for low-cost carriers from the United Kingdom, receiving approximately six out of every ten passengers, while the Canary Islands, Madrid and Catalonia were the destinations of 73.6% of the arrivals on traditional airlines from the UK. 20
Special WTM · November 2010
Better behaviour in demand British Airways operates over 120 flights a week to Spain on routes that link Madrid and Barcelona to London via Heathrow and London City Airport and Malaga-Heathrow. An early morning flight between El Prat and Heathrow will be added starting October 30. In summer, it also operates flights to the Balearic Islands, which will be moved up to March 31 in 2011 in response to demand. British Airways’ Regional Commercial Director for Spain, Portugal and Gibraltar, Jordi Porcel affirms that, in fact, demand by the British market is beginning to recover, both in the leisure and the professional segments. “Despite the pressures to which it has been subjected, the industry continues to work hard to stay afloat and the first signs of optimism seem to be appearing.” Iberia operates eight flights a day be-
tween Madrid and London-Heathrow, which involve 112 weekly takeoffs transporting over 14,200 passengers, being the airline that offers the most flights between the two airports. The airline notes that reservations departing from the UK remain weak, although it is true that the slump is not as deep as in the year before. Air Europa operates two daily flights to London Gatwick from Madrid. Between September 2009 and August 2010, it transported 142,954 passengers between the two countries. It will be maintaining the number of flights it operates for now. Vueling, the low-cost carrier associated with Iberia, began flying to Britain in July 2009, following its merger with Clickair. It is currently operating daily flights from Corunna, Bilbao and Seville to LondonHeathrow, in all, 21 weekly flights to the United Kingdom. The Barcelona El Pratbased company notes that between January and August, it recorded a growth of 226% in the number of UK passengers. Jet2.com operates in eleven Spanish airports, having debuted in Reus in May with direct flights to Manchester. Spain remains the largest foreign market for this UK low-cost carrier, accounting for 20% of its flights. “We operated over 40 routes in summer between these eleven Spanish airports and our seven bases in the UK”, say their spokesmen. In late March 2011, Jet.2 will be inaugurating its eighth UK base in the Scottish airport of Glasgow. The company will be operating direct flights to this new base from Spain, specifically Alicante, Palma and Tenerife. New flights from Alicante to the East Midlands and Newcastle and from Palma to the East Midlands will be taking off in April. He added: “We see that the British economy is picking up, albeit slowly and gradually, which gives us confidence. The revaluation of the pound may have a positive impact in this regard: that Britons recover their purchasing power outside their island is a very important factor for tourism in the Euro area and of course, Spain.” Diana Ramón Vilarasau
Launched on October 21st
Iberia’ Business Club class: a new way of flying on medium haul routes
n October 21st, an Airbus A319 aircraft left Madrid Barajas airport to Malabo in Equatorial Guinea. What made this flight different to the other four weekly frequencies operated by Iberia was the Business Club Class: it was the first flight with the newly-launched Premium class on the Spanish airline’s medium haul routes: not only from Madrid to Malabo, but also on Iberia operations to Cairo, Lagos, Moscow and Tel Aviv. One of the most important features of the Business Club Class is its new exclusive seat. The 14-seat Business Club section has two seats on each side, and 1.27 metres of separation between rows. The extralarge, 55-cm-wide seats are of completely new design, with adjustable backs, head rests (four positions), leg rests and foot
Business Club is available in the A319 aircraft that flies to Cairo, Lagos, Malabo, Moscow and Tel Aviv
2010 will be remembered as a busy year for Iberia. The Spanish airline has started its merger with British Airways, signed a Joint Business Agreement with its future “couple” and its oneworld partner American Airlines on the North Atlantic routes, improved its Business Plus Class on long haul flights, as well as its whole customer service, opened the biggest maintenance hangar in the Barcelona area and included three new destinations in its network: Oran in Algeria, Cordoba in Argentina and San Salvador. On October 21st, Iberia launched its latest product: the new Business Club Class on its medium haul flights, changing not only the seat, but the complete product around it. 22
Special WTM · November 2010
Iberia Business Club Class will be available on A319 aircraft used on flights to Cairo, Lagos, Malabo, Moscow and Tel Aviv
Reclining seat in Iberia’s new Business Club
Business Club’s new linen accessories
Passengers on red-eye flights can enjoy an à la carte dinner at Bistró Velázquez
rests. There is also and individual coat hook and a number of spaces for conveniently stowing personal items. Each Business Club passenger may use the latest Play Station Portable (PSP), with an LCD screen, to watch late-release high-definition films or television series, or to listen to the ten audio channels with a variety of musical options. The PSP housing allows it to stand on the fold-down table in front of each seat. Passengers flying on the new Iberia Premium class will be also given an exclusive toilet kit of new design and can use a soft pillow and matching double-sided blanket, with a “polar” surface for extra warmth. The menus in the Business Club are designed by the master chef Sergi Arola, and are accompanied by the most exquisite Spanish regional wines. Two services will be offered: hot breakfast and dinner with drink, or cold breakfast, depending on the time of day. All served in an elegant dishware and tableware of modern design.
Services on the ground Business Club passengers can also enjoy some exclusive services on the ground before flying. They get an extra luggage allowance and priority in luggage collection, exclusive check-in facilities, and three days’ free parking at Madrid or Barcelona
The new exclusive seat is wider and offers 1.27 metres of space between row airports. They may use the new VIP lounges with all conveniences for relaxing or working, including a hot and cold buffet and a self-service bar. Iberia’s Business Club passengers also get “Fast track” treatment in security control, which takes them through in less than two minutes. And in addition to all these advantages, they also earn extra Iberia Plus frequent flyers points.
Business Club Class passengers will be able to visit Iberia Velázquez VIP Lounge at Madrid airport, where they will find a a customer-friendly information system, areas for working, provided with cabins equipped with PCs and colour printers, free internet and e-mail access, as well as power ports for laptops. There is also a meeting room and a relaxation zone with comfortable armchairs, a television room, a bar, lavatories for the disabled, shower service, baby-changing stations and a coat check and left luggage service, among other facilities. At the “Wine Corners”, passengers can taste the five wines offered on board of Iberia’s long haul flights. If they are flying at night, they can have dinner at the Velázquez Bistro, an à la carte restaurant, offering dishes defined by Sergi Arola, which vary with the passing season. The new class is part of Iberia’s Strategic Customer Service Improvement Plan, which led to the redesign earlier this year of the Business Plus class on the Spanish airline’s long-haul flights, and the launch of new comfort-enhancing services such as exclusive access and “Fast track” movement through security controls, the extension of boarding by cell phone options to more destinations, and the upgrading of Iberia’s VIP lounges. Iberia will invest about 150 million euros in improving its Customer Service until 2011. Iberia offers two daily flights between Madrid and Tel Aviv, eleven frequencies a week to Moscow, six weekly flights to Cairo, five a week to Malabo and three weekly flights to Lagos. Text: Sofía Poveda – Photographs: Iberia Special WTM · November 2010
All Spain’s regions are home to golf courses with a wide range of specialised hotels
Spain is the best place to play golf Devoting most of their stay to golf, playing on several different courses, having other activities and attractions to enjoy nearby, tasting the local cuisine and wines and recalling their holidays as a true experience. That is what the golf tourist looks for and what he gets when he travels to a Spanish destination.
ince the early 90’s, Spain has been ranked among the world’s finest golf tourism destinations. The reason is that a multitude of attractions join forces with the excellent infrastructure and variety of its golf courses - according to Turespaña, there are 385 courses all across the country - and hotel accommodations that specialise in this area. Furthermore, the golf offer is constantly being updated. For example, Andalusia, which is Spain’s leading golf destination, with more than a hundred courses that account for 25% of all the courses in the country, has inaugurated four new sites in the past year, one in Almeria, another in Huelva and two in the province of Malaga. Catalonia is also noted for its golfing tradition, which dates back to 1914, and offering: nearly fifty golf courses and a high-end hotel industry specialising in this sector, which has arrangements in place with golf courses, travel agencies and transport companies to provide golfers with all the facilities. The natural environment, proximity of their golf courses to the sea and high quality of sports and accommodation facilities
Special WTM · November 2010
Hole 4 at Amarilla Golf & Country Club in Tenerife.
have made the Balearic Islands one of Europe’s most popular golf destinations. There are currently 25 golf courses in Mallorca, according to the Balearic Islands Golf Federation. Balearic courses are characterised by their quality, sustainability and environmental friendliness, as well as the proximity between them. They also provide a wide variety of play. At 23 degrees all year round The Canary Islands have the advantage of their climate and natural conditions, which allow golf to be enjoyed all year long. In Gran Canaria, there are eight very different courses within a radius of less than 50 miles. Between Fuerteventura and Lanzarote, there are a total of six golf courses, which have been promoted and articulated together under the “LanzaFuerte” brand now for over a year. Tenerife is the perfect destination for golf: the spring-like weather lasts 12 months a year with an average of 23º C. There are nine very different golf courses and a wide choice of hotels and apartments that cater especially to golfers. Furthermore, very close by on the neighbouring island of La Gomera, the 18-hole Tecina Golf created by Donald Steel pro-
poses a course that is as fun as it is spectacular, with views of Teide and Tenerife’s southern coast. In the Community of Valencia with 34 courses, the golf offering is also associated with other activities such as water sports and a wide-ranging cultural, shopping and entertainment offering. Murcia has 21 golf courses, most of which are within a radius of 50 kilometres, which offer tourists the chance to combine different terrains of play within a small area. These leading regions are joined by the offer that extends to all the other communities with their own characteristics, such as the mountain settings of courses located in the northern Mainland and along the Cantabrian coast, Galicia, the Basque Country and Navarre, which make their facilities for the beautiful game true green carpets. Madrid has one of the most extended and varied golf course and luxury hotel offerings in Europe and aspires to host the 2018 Ryder Cup, for which it is a candidate. In Castile and León (with 38 golf courses), Aragon (8), Castile-La Mancha (13) and Extremadura (6), enjoying golf is linked to cultural and culinary tourism, as is true of La Rioja, which has three golf courses.
GOLF COURSES Golf Course FEDERACION ESPAÑOLA DE GOLF
ANDALUCIA • FEDERACIÓN ANDALUZA ALBORAN GOLF DESERT SPRINGS GOLF CLUB VALLE DEL ESTE GOLF RESORT MARINA GOLF CLUB DE GOLF PLAYA MACENAS CORTIJO GRANDE CLUB DE GOLF AGUILON GOLF GOLF RESORT ALMERIMAR LA ENVIA GOLF CLUB DE GOLF PLAYA SERENA CLUB DE GOLF EL CAMPANO CLUB DE GOLF NOVO SANCTI PETRI LA ESTANCIA GOLF MONTENMEDIO GOLF & COUNTRY CLUB BENALUP GOLF & COUNTRY CLUB ALMENARA CLUB GOLF CLUB DE GOLF VALDERRAMA LA RESERVA CLUB DE GOLF REAL CLUB DE GOLF SOTOGRANDE CLUB DE GOLF LA CAÑADA ALCAIDESA LINKS & ALCAIDESA HEATHLAND THE SAN ROQUE CLUB MONTECASTILLO HOTEL & GOLF RESORT SHERRY GOLF JEREZ GOLF EL PUERTO VISTA HERMOSA CLUB DE GOLF VILLANUEVA GOLF COSTA BALLENA OCEAN CLUB DE GOLF ROTA CLUB DE GOLF SANLUCAR CLUB DE CAMPO ARCOS GARDENS GOLF CLUB AND COUNTRY ESTATE CLUB DE CAMPO DE CORDOBA CLUB DE GOLF POZOBLANCO GOLF LAS LOMAS DEL LUQUE MEDINA ELVIRA GOLF GRANADA CLUB DE GOLF LOS CORSARIOS LOS MORISCOS CLUB DE GOLF SANTA CLARA GOLF GRANADA CLUB DE GOLF BELLAVISTA LA MONACILLA CLUB DE GOLF COSTA ESURI GOLF CLUB ISLA CANELA GOLF ISLANTILLA GOLF RESORT CLUB DE GOLF EL ROMPIDO GOLF NUEVO PORTIL CLUB DE GOLF CORTA ATALAYA GOLF DUNAS DE DOÑANA PARQUE DEPORTIVO DE LINARES “LA GARZA” GOLF PARADOR MALAGA REAL CLUB DE CAMPO DE MALAGA CLUB DE GOLF EL CANDADO ALHAURIN GOLF LAURO GOLF GOLF ANTEQUERA GUADALHORCE CLUB DE GOLF MONTE PARAISO GOLF CABOPINO CLUB DE GOLF S.A. SANTA CLARA GOLF MARBELLA GOLF RIO REAL GREENLIFE GOLF CLUB, S.L. MARBELLA GOLF & COUNTRY CLUB ARTOLA GOLF SANTA MARIA GOLF & COUNTRY CLUB GOLF TORREQUEBRADA BENALMADENA GOLF MIRAFLORES GOLF CLUB DE GOLF LA SIESTA EL CHAPARRAL GOLF CLUB LA CALA GOLF & COUNTRY CLUB( CERRADO DEL AGUILA GOLF SANTANA GOLF MIJAS GOLF CLUB CALANOVA GOLF LA NORIA GOLF AND RESORT REAL CLUB DE GOLF LAS BRISAS LOS NARANJOS GOLF CLUB GOLF LA DAMA DE NOCHE CLUB DE GOLF ALOHA LA QUINTA GOLF & COUNTRY CLUB GUADALMINA GOLF NORTE / SUR MONTE MAYOR GOLF & COUNTRY CLUB MARBELLA CLUB GOLF RESORT FLAMINGOS GOLF & ALFERINI GOLF LOS ARQUEROS GOLF & COUNTRY CLUB LA RESINA GOLF CLUB ESTEPONA GOLF VALLE ROMANO GOLF EL PARAISO CLUB GOLF CLUB DE GOLF LOS ALMENDROS EL CAMPANARIO GOLF ATALAYA GOLF & COUNTRY CLUB CLUB DE GOLF EL COTO COSTA CASARES GOLF GOLF FINCA CORTESIN GOLF & COUNTRY CLUB LA DUQUESA AÑORETA GOLF BAVIERA GOLF REAL CLUB PINEDA DE SEVILLA HATO VERDE GOLF REAL CLUB DE GOLF DE SEVILLA LAS MINAS GOLF CLUB ZAUDIN GOLF
MALAGA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CORDOBA CORDOBA CORDOBA GRANADA GRANADA GRANADA GRANADA HUELVA HUELVA HUELVA HUELVA HUELVA HUELVA HUELVA HUELVA HUELVA JAEN MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MARBELLA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA SEVILLA SEVILLA SEVILLA SEVILLA SEVILLA
Special WTM · November 2010
Holes 18 18 18 18 + 4 18 9 18 par 70/71 27 18 18 18 54 18 18 18 par 73 18 18 18 18 18 36 36 18 18 + 9 par 3 18 9 18 27 + 9 par 3 18 18 18 18 9 18 18 18 9 18 18 18 par 72 36 18 27 36 18 par 71 9 18 18 27 18 9 18 par 72 + 9 par 3 27 18 18+9 par 3 9 18 18 18 par 72 9 18 9 par 3 18 18 9 18 9 par 3 18 54 9 18 36 18 par 72 9 18 18 9 18 27 36 +9 par 3 18 18 36 18 9 par 3 18 18 18 9 9 par 3 36 9 par 3 9 par 34 18 18 18 18 18 18 18 9 18 par 71
Tel +34 915552682
952225590 950208583 637861591/2 950398743 950133235 950548240 950479176 608549869 950497007 950559646 950333055 956493081 956494005 956532096 956455004 956424928 956582000 956791200 956785252 956785014 956794100 956791040 956613030 956151213 956088330 956876541 956541968 956474084 956847070 956827677 856130994 956704201 957350208 957339171 957503242 902888871 958584436 958825527 858702800 959319017 672472444 959328028 959477263 959486039 959024242 959528799 654001152 959441810 953607254 951011120 952376677 952299340 952595800 952412767 902541540 952179378 952822781 952850282 952850111 952765733 952838142 952830500 952831390 952831036 952442741 902102676 952931960 952933362 952587700 952669033 951170014 951062560 952476843 951170194 952587653 952813021 952812428 952818150 952812389 952762390 952883455 952937111 952889101 952889157 952784600 952885313 952937605 952800600 952883846 952113327 952904233 952882812 952804700 952937895 952937883 952890725 952405000 952555015 954611400 955795062 954124301 955750678 954154159
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GOLF COURSES Golf Course ARAGON • FEDERACIÓN ARAGONESA DE GOLF AUGUSTA GOLF CALATAYUD BENASQUE CLUB, S.A. CAMPO MUNICIPAL DE GOLF EL CASTILLEJO CLUB DE GOLF JACA CLUB DE GOLF LA PEÑAZA GOLF DE GUARA GOLF LOS LAGOS MARGAS GOLF REAL AERO CLUB DE ZARAGOZA
Province ZARAGOZA ZARAGOZA HUESCA TERUEL HUESCA ZARAGOZA HUESCA ZARAGOZA HUESCA ZARAGOZA
Holes 18 18 9 18 18 9 18 18 + 9 9
CANTABRIA • FEDERACIÓN DE CANTABRIA CAMPO DE GOLF ABRA DEL PAS CAMPO DE GOLF DE LA JUNQUERA CAMPO DE GOLF DE NESTARES CAMPO DE GOLF OYAMBRE CAMPO MUNICIPAL DE GOLF MATALEÑAS CLUB DE GOLF ROVACIAS CLUB PARAYAS, S.D GOLF SANTA MARINA NOJA GOLF RAMON SOTA GOLF REAL GOLF DE PEDREÑA
SANTANDER CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA
15 + 18 9 18 9 9 9 9 18 9 9 par 3 18 + 9
CASTILLA LA MANCHA • FEDERACIÓN DE GOLF DE CASTILLA-LA MANCHA CLUB DE GOLF CUESTA BLANCA CLUB DE GOLF LA VEREDA CLUB DE GOLF PABLO HERNANDEZ CLUB DE GOLF LA LAGUNA DEL TITO CLUB DE GOLF TOMELLOSO CLUB GOLF EL BONILLO EL REINO GOLF GOLF CABANILLAS GUADALAJARA CLUB GOLF GOLF CAMPO DE LAYOS GOLF DE VALDELUZ GOLF LAS PINAILLAS LAS ERILLAS GOLF SEÑORIO DE ILLESCAS GOLF VILLAR DE OLALLA GOLF PALOMAREJOS GOLF
GUADALAJARA CUENCA CUENCA TOLEDO CUENCA CIUDAD REAL ALBACETE CIUDAD REAL GUADALAJARA TOLEDO GUADALAJARA ALBACETE TOLEDO TOLEDO CUENCA TOLEDO
CASTILLA Y LEON • FEDERACIÓN DE CASTILLA Y LEÓN CLUB DE GOLF EL FRESNILLO / NATURAVILA
9 18 9 9+9 9 9 18 18 18 18 9 9 18 18 par 72 18
976731374 976891900 974552984 606281867 974350770 976342800 974340165 976617613 974499400 976366901
E-mail email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org
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983290784 920352059 C
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email@example.com www.federaciondegolfdecastillayleon.org www.naturavila-elfresnillo.com K
Mrecepcion@naturavila.es Y CM MY CY CMY
Special WTM · November 2010
GOLF COURSES Golf Course CLUB DE GOLF NAVALUENGA CASINO ABULENSE CLUB DE GOLF LA ALMARZA GOLF GOLF CANDELEDA CLUB DE GOLF VILLATORO RIOCEREZO CLUB DE GOLF VALDORROS CLUB DE GOLF “ EL ENEBRAL” CLUB DE GOLF LERMA CLUB DE GOLF VILLARIAS CLUB DE GOLF SALA DE LOS INFANTES LEON CLUB DE GOLF “EL CUETO” CLUB DE GOLF EL BIERZO CAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS” GRIJOTA GOLF LA VALMUZA GOLF RESORT CAMPO DE GOLF DE SALAMANCA CAMPO DE GOLF VILLA MAYOR CAMPO MUNICIPAL DE GOLF LA CERRALLANA CLUB DE CAMPO EL TIRO CLUB DE GOLF VILLA DE CUELLAR VALDEMAZO CLUB DE GOLF EL ESPINAR CLUB DE GOLF ESCUELA DE GOLF LOS ANGELES DE SAN RAFAEL CLUB DE GOLF LAS LLANÁS S.L. NAVAGRULLA CLUB DE GOLF CLUB DE GOLF SORIA CLUB DE GOLF LA DEHESA DE MORON CLUB DE GOLF LA GALERA CLUB DE GOLF ENTREPINOS ALDEAMAYOR CLUB DE GOLF GOLF SOTOVERDE- FINA GOLF CAMPO DE GOLF DE VILLARRIN
Province AVILA AVILA AVILA AVILA BURGOS BURGOS BURGOS BURGOS BURGOS BURGOS LEON LEON PALENCIA PALENCIA SALAMANCA SALAMANCA SALAMANCA SALAMANCA SEGOVIA SEGOVIA SEGOVIA SEGOVIA SEGOVIA SEGOVIA SORIA SORIA SORIA VALLADOLID VALLADOLID VALLADOLID VALLADOLID ZAMORA
Holes 9 9 18 9 9 18 par 72 18 18 9 9 18 9 9 9 18 18 18 par 72 + 9 par 27 9 9 9 9 9 11 9 9 18 9 9 18 18 par 70 + 9 par 3 18 9
CATALUNYA • FEDERACIÓN CATALANA CALDES GOLF CLUB DE GOLF SANT CUGAT CLUB DE GOLF MONTBRU MOIA GOLF SANT FELIU CLUB DE GOLF CASTELLTERCOL CLUB DE GOLF VALLROMANES GOLF SANT JOAN REAL CLUB DE GOLF “EL PRAT” CLUB DE GOLF LA MOLA MANRESSA GOLF CLUB GOLF LA ROQUETA CLUB DE GOLF LLAVANERAS CLUB DE GOLF HCP1 GOLF SAN VICENÇ DE MONTALT VILALBA CLUB DE GOLF LA GARRIGA GOLF TARADELL GOLF CLUB DE GOLF OSONA-MONTANYA - EL BRULL CLUB DE GOLF “MASIA BACH” CLUB DE GOLF PORT DEL COMTE CLUB DE GOLF TERRAMAR CAN CUYAS GOLF CLUB DE GOLF COSTA BRAVA CLUB GOLF D’ARO GOLF PLATJA DE PALS GOLF SERRES DE PALS EMPORDA GOLF CLUB DE GOLF ANGEL DE LLORET PGA GOLF DE CATALUÑA MAS PAGES GOLF GOLF GIRONA PERALADA GOLF REAL CLUB DE GOLF DE CERDAÑA FONTANALS GOLF CLUB DE GOLF TORREMIRONA CLUB DE GOLF CAMPRODON RAIMAT CLUB DE GOLF CLUB DE GOLF RIBERA SALADA ARAVELL GOLF CLUB DE GOLF REUS AIGÜESVERDS CLUB DE GOLF BONMONT TERRES NOVES CLUB DE GOLF EL VENDRELL CLUB DE GOLF COSTA DORADA-TARRAGONA CLUB DE GOLF LA GRAIERA PORTAVENTURA GOLF CAMPO CENTRO/NORTE /SUR
BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA LERIDA LERIDA LERIDA TARRAGONA TARRAGONA TARRAGONA TARRAGONA TARRAGONA TARRAGONA
9 + 9 +3 18 + 9 par 3 9 par 3 9 9 18 18 45 + 9 9 18 9 18 18 par 3 18 18 18 9 18 27 9 par 32 18 par 3 9 par 3 18 18 par 72 + 9 par 3 18 18 par 72 36 9 18+18 18 18 18 27 18 + 3 18 9 18 9 18 18 18 18 18 18 par 72 9 par 34
COMUNIDAD DE MADRID • FEDERACIÓN DE GOLF DE MADRID AYMERICH GOLF CENTER SOMONTES GOLF CAMPO DE GOLF BASE AEREA DE TORREJON CAMPO DE GOLF DE SOMOSAGUAS CASINO CLUB DE GOLF RETAMARES CDM “LA DEHESA” GOLF DEHESA CENTRO DEPORTIVO BARBERAN CENTRO NACIONAL DE LA RFEG CLUB DE CAMPO VILLA DE MADRID CLUB DE GOLF ARANJUEZ CLUB DE GOLF ENCINAR LAS REJAS OPEN CLUB CLUB DE GOLF LOMAS-BOSQUE CLUB DE GOLF OLIVAR DE LA HINOJOSA CLUB DE GOLF Y DEPORTES-GOLF SCRATCH,SL CLUB JARAMA R.A.C.E. CLUB LAS ENCINAS DE BOADILLA EL ROBLEDAL GOLF GOLF JARDIN DE ARANJUEZ GOLF LA MORALEJA GOLF PARK MADRID GOLF SANTANDER GOLF VILLA DEL ESCORIAL
MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID
Special WTM · November 2010
9 18 9 18 + 9 par 3 9 18 9 18 36 + 9 9 9 9 par 54 + 9 par 27 18 18 par 72 + 9 par 29 9 18 + 9 par 3 9 18 18 18 + 9 par 3 9 par 3 18 par 72 9
Tel +34 E-mail 920298040 firstname.lastname@example.org 920220025 email@example.com 920318423 firstname.lastname@example.org 920380915 email@example.com 947560969 947431095 firstname.lastname@example.org 947560946 email@example.com 947171214 firstname.lastname@example.org 947573120 Roberto.email@example.com 947380708 firstname.lastname@example.org 987303400 email@example.com 987695129 firstname.lastname@example.org 979721716 email@example.com 979767361 firstname.lastname@example.org 923284900 email@example.com 923329100 firstname.lastname@example.org 923337011 email@example.com 923608639 firstname.lastname@example.org 921471733 email@example.com 921142158 firstname.lastname@example.org 921121380/630025061 921182542 email@example.com 921195500 firstname.lastname@example.org 921557864 email@example.com 975376322 975271075 firstname.lastname@example.org 975306075 email@example.com 983331977 firstname.lastname@example.org 983590511 email@example.com 983552463 firstname.lastname@example.org 983311109 email@example.com 980580189 firstname.lastname@example.org 934145262 938626265 936743908 937449168 938663096 938668136 935729064 936753050 937281000 937300397 938352882 938331328 937926050 937913001 937914949 938444886 938612751 938126678 938840170 937728800 973480950 938942043 936855566 972837150 972816727 972667739 972637375 972760450 972365416 972472577 972561001 972171641 972538287 972141408 972144374 972553737 972130125 973737539 973481617 973360066 977752725 977818140 977668031 977653361 977168032 977129070 915567134 913161343 916274739 913521647 916202540 915090013 918157022 915091140 913769060 915502010 918916698 918674516 916347930 916167500 917211989 916637032 916570011 916322746 918859659 918754777 916500700 916614444 912573929 918960785
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firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org
www.casinoclubdegolf.es www.ladehesa.org www.golfladehesa.es
email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
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GOLF COURSES Golf Course GREEN PADDOK LA HERRERIA CLUB DE GOLF NUEVO CLUB DE GOLF DE MADRID PALACIO DEL NEGRALEJO REAL CLUB DE LA PUERTA DE HIERRO REAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO GREEN CANAL CAMPO DE TECNIFICACION DE MADRID
Province MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID
Holes 9 18 18 9 par 3 36 + 9 par 3 36 9 9 par 3
COMUNIDAD FORAL DE NAVARRA • FEDERACIÓN NAVARRA DE GOLF CLUB DE GOLF CASTILLO DE GORRAIZ CLUB DE GOLF ULZAMA ZUASTI CLUB DE CAMPO
PAMPLONA NAVARRA NAVARRA NAVARRA
18 18 par 72 18
COMUNIDAD VALENCIANA · FEDERACION DE GOLF DE LA COMUNIDAD VALENCIANA CLUB DE GOLF BONALBA EL PLANTIO GOLF CAMPO DE GOLF LA FINCA CLUB DE GOLF LA MARQUESA CLUB DE GOLF VILLAMARTIN GOLF LA RAMBLAS DE CAMPOAMOR LO ROMERO GOLF VISTABELLA GOLF GOLF LAS REJAS VILLAITANA GOLF ALICANTE GOLF GOLF P&P SIERRA CORTINA CLUB DE GOLF DON CAYO ALENDA GOLF CLUB GOLF FONT DE LLOP CLUB DE GOLF IFACH CLUB DE GOLF JAVEA LA SELLA GOLF CLUB DE GOLF COSTA DE AZAHAR CLUB DE CAMPO DEL MEDITERRANEO PANORAMICA GOLF & COUNTRY CLUB CAMPO DE GOLF PARADOR EL SALER CLUB DE GOLF ESCORPION FORESSOS GOLF CLUB DE GOLF EL BOSQUE COFRENTES GOLF PITCH & PUTT CLUB DE GOLF DE GANDIA CAMPO DE GOLF OLIVA NOVA CLUB DE GOLF MANISES
VALENCIA ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE CASTELLON CASTELLON CASTELLON VALENCIA VALENCIA VALENCIA VALENCIA VALENCIA VALENCIA VALENCIA VALENCIA
18 18 + 9 par 3 18 + 1 18 par 72 18 18 18 11 9 par 3 36 18 18 9+18 18 18 par 72 9 9 27 9 18 18 + 3 par 3 18 27 + 9 par 3 18 18 9 18 18 + 5 9
AJP ITB 190x135.indd 1
Tel +34 918595107 918907040 916300820 916690422 913161745 916571018 902222421 913768770
E-mail firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
948210132 948337073 948305162 948302900
firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
963935403 965955955 965189115 966729010 966714258 966765170 966774728 902180918 966107846 966889775 966813013 965152043 966112093 965848046 965620521 966126767 966497114 965792584 966454252 964280979 964321227 964493072 961610384 961601211 902367663 961808000 902024385 962873208 962857818 961534069
firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
Web www.greenpaddock.com www.golflaherreria.com www.golfnegralejo.com www.realclubpuertadehierro.com www.rshecc.es www.greencanalgolf.es www.fedgolfmadrid.com/centrotecnificacion/ www.fnavarragolf.com www.golfgorraiz.com www.golfulzama.com www.zuasti.com www.golfcv.com www.golfbonalba.com www.elplantio.com www.grupoquara.com www.lamarquesagolf.es www.grupoquara.com www.grupoquara.com www.loromerogolf.com www.vistabellagolf.com www.lasrejasgolf.com www.villaitana.com www.alicantegolf.com www.sierracortinaresort.com www.alendagolf.com www.fdlgolf.es www.javeagolf.com www.lasellagolf.com www.golfcostadeazahar.com www.ccmediterraneo.com www.panoramicaclubdegolf.com www.parador.es www.clubescorpion.com www.foressosgolf.com www.elbosquegolf.com www.cofrentesgolf.com www.olivanovagolf.com www.realclubgolfmanises.es
12/2/102911:41:32 Special WTM · November 2010
GOLF COURSES Golf Course EXTREMADURA FEDERACION EXTREMEÑA DE GOLF GOLF DEL GUADIANA NORBA CLUB DE GOLF TALAYUELA GOLF DON TELLO CLUB DE GOLF DE MERIDA GALISTEO GOLF
Province CACERES BADAJOZ CACERES CACERES BADAJOZ CACERES
GALICIA FEDERACION GALLEGA DE GOLF HERCULES CLUB DE GOLF REAL CLUB DE GOLF DE LA CORUÑA CLUB DE GOLF CAMPOMAR MIÑO GOLF REAL AERO CLUB DE SANTIAGO CLUB DE GOLF VAL DE ROIS CLUB DE GOLF DE LUGO BALNEARIO DE GUITIRIZ CLUB DE GOLF RIO CABE CLUB DE GOLF AUGAS SANTAS GOLF PILAR SARRIA MONTEALEGRE CLUB DE GOLF, S.A. GOLF DE MEIS REAL AERO CLUB DE VIGO CAMPO DE GOLF BALNEARIO MONDARIZ CLUB DE GOLF RIA DE VIGO GOLF LA TOJA
A CORUÑA A CORUÑA A CORUÑA A CORUÑA A CORUÑA A CORUÑA A CORUÑA LUGO LUGO LUGO LUGO LUGO ORENSE PONTEVEDRA PONTEVEDRA PONTEVEDRA PONTEVEDRA PONTEVEDRA
ILLES BALEARS • FEDERACIÓN BALEAR CANYAMEL GOLF CLUB CLUB DE GOLF ALCANADA CLUB DE GOLF ANDRATX CLUB DE GOLF CAPDEPERA CLUB DE GOLF IBIZA - ROCA LLISA CLUB DE GOLF PONIENTE CLUB DE GOLF SON PARC CLUB DE GOLF SON SERVERA CLUB DE GOLF VALL D’OR GOLF DE SON TERMENS GOLF MAIORIS GOLF PARK PUNTIRO GOLF POLLENSA GOLF ROTANA GOLF SANTA PONSA/SANTA PONSA II/SANTA PONSA III GOLF SON GUAL GOLF SON MUNTANER ARABELLA GOLF SON QUINT & SON QUINT EXECUTIVE MARRIOTT GOLF SON ANTEM ESTE/OESTE PULA GOLF REAL GOLF BENDINAT SON VIDA CLUB DE GOLF
PALMA DE MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA IBIZA MALLORCA MENORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA
18 18 18 18 27 18 18 9 18 18 18 18 9 9 18 18 18 18 + 9 18+18 18 18 par 70 18
ISLAS CANARIAS- GRAN CANARIA • FEDERACIÓN DE CANARIAS ANFITAURO GOLF CAMPO DE GOLF MASPALOMAS EL CORTIJO CLUB DE CAMPO LAS PALMERAS GOLF MELONERAS GOLF REAL CLUB DE GOLF LAS PALMAS SALOBRE GOLF & RESORT
TENERIFE GRAN CANARIA GRAN CANARIA GRAN CANARIA LAS PALMAS LAS PALMAS LAS PALMAS LAS PALMAS
ISLAS CANARIAS - FUERTEVENTURA FUERTEVENTURA GOLF GOLF SALINAS DE ANTIGUA PLAYITAS GOLF
Tel +34 927214379 924448188 927231441 927667024 924123038 615135486
E-mail firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
981919030 981642545 981285200 981453910 628175182 981954910 981810864 982176314 982022200 982418279 982456705 652982456 988256118 986680533 98647509º 986656200 986327051 986730158
firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
www.fggolf.com www.herculesgolf.com www.clubgolfcoruna.com www.clubcampomar.com www.clubdegolfmino.com www.aerosantiago.es www.golfrois.com www.golflugo.com www.hesperia.es www.riocabe.es www.augassantas.es www.golfsarria.com www.montealegreclubdegolf.com www.campodegolfmeis.com www.racvigo.com www.balneariodemondariz.com www.riadevigogolf.com www.latojagolf.com
971722753 971841313 971549560 971236280 971818500 971196118 971130148 971188875 971840096 971837001 971617862 971748315 971797330 971533216 971845685 971690211 971785888 971783030 971783050 971129200 971817034 971405200 971791210
firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org
www.fbgolf.com www.canyamelgolf.com www.golf-alcanada..com www.golfdeandratx.com www.golfcapdepera.com www.golfibiza.com www.ponientegolf.com www.golfsonparc.com www.golfsonservera.com www.valldorgolf.com www.golfsontermens.com www.golfmaioris.es www.golfparkmallorca.com www.golfpollensa.com www.reservarotana.com www.habitatgolf.es www.son-gual.com www.sonmuntanergolf.com www.sonquintgolf.com www.sonantemgolf.com www.pulagolf.com www.realgolfbendinat.com www.sonvidagolf.com
18 + 9 par 3 18 18 18 par 3 18 18 18 + 18
922278354 928560462 928762581 928711111 928222333 928145309 928351050 928010103
email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org
www.federacioncanariagolf.com www.anfi.com www.maspalomasgolf.net www.elcortijo.es www.laspalmerasgolf.com www.meloneras-golf.com www.realclubdegolfdelaspalmas.com www.salobregolfresort.com
FUERTEVENTURA FUERTEVENTURA FUERTEVENTURA
18 18 18
928160034 928877272 928860400
email@example.com firstname.lastname@example.org email@example.com
www.fuerteventuragolfclub.com www.salinasgolf.com www.playitas.net
ISLAS CANARIAS-LANZAROTE GOLF COSTA TEGUISE LANZAROTE GOLF PITCH & PUTT HESPERIA PLAYA DORADA
LANZAROTE LANZAROTE LANZAROTE
18 par 72 18 par 72 9
928590512 928514050 928517426
firstname.lastname@example.org email@example.com firstname.lastname@example.org
www.lanzarote-golf.com www.lanzarotegolfresort.com www.hesperia-playadorada.com
ISLAS CANARIAS - TENERIFE AMARILLA GOLF & COUNTRY CLUB CAMPO DE GOLF LAS AMERICAS BUENAVISTA GOLF GOLF COSTA ADEJE GOLF DEL SUR GOLF LA ROSALEDA GOLF LOS PALOS REAL CLUB DE GOLF TENERIFE ABAMA GOLF
TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE
18 18 18 27 27 9 9 18 18
922730319 922752005 922129034 922710000 922738170 922373000 922169080 922636607 922126300
email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
www.amarillagolf.es www.golf-tenerife.com www.buenavistagolf.es www.golfcostaadeje.com www.golfdelsur.es www.clubdegolflarosaleda.com www.golflospalos.com www.rcgt.es www.abamahotelresort.com
ISLAS CANARIAS-LA GOMERA TECINA GOLF IN LA GOMERA
941499312 941340895 941446766 941511360
firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
www.federacionriojanagolf.net www.golfrioja.com www.clubdegolfsojuela.com www.golflogrono.es
943293508 946565505 946746932 945465482 943300845
firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org
18 18 18 par 72 9 18 par 3 18 18 9 18 9 9 9 9 9 par 3 18 9 18 18 9 18 18 9
LA RIOJA · FEDERACIÓN DE GOLF DE LA RIOJA CLUB DE GOLF RIOJA ALTA CLUB DE GOLF SOJUELA EL CAMPO DE LOGROÑO
LA RIOJA LA RIOJA LA RIOJA LA RIOJA
MELILLA · FEDERACION MELILLENSE DE GOLF
PAIS VASO • FEDERACIÓN VASCA DE GOLF ARTXANDA GOLF GOLF PALACIO DE URGOITI CLUB DE GOLF DE LARRABEA GOIBURU GOLF CLUB
GUIPUZCOA VIZCAYA VIZCAYA ALAVA GUIPUZCOA
Special WTM · November 2010
18 18 18 par 72 + 9
27 9 18 9
Web www.fexgolf.com www.golfguadiana.com www.norbagolf.com www.talayuelagolf.com www.dontellogolf.com www.galisteogolf.es
www.fvgolf.com www.artxandagolf.com www.palaciourgoiti.com www.larrabea.com www.goiburugolfclub.com
GOLF COURSES Golf Course IZKI-GOLF MEAZTEGI GOLF REAL GOLF CLUB DE SAN SEBASTIAN REAL GOLF CLUB DE ZARAUZ REAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL REAL SOCIEDAD DE GOLF DE NEGURI ZUIA CLUB DE GOLF CLUB DE CAMPO LAUKARIZ GOLF MANTULIZ DERIO
Province ALAVA VIZCAYA GUIPUZCOA GUIPUZCOA GUIPUZCOA VIZCAYA ALAVA VIZCAYA VIZCAYA
PRINCIPADO DE ASTURIAS • FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS CLUB DE GOLF LA FRESNEDA CAMPO MUN. DE GOLF DE LAS CALDAS CLUB DE GOLF LA BARGANIZA CLUB DE GOLF VILLAVICIOSA CAMPO MUNICIPAL DE GOLF “LA LLOREA” CLUB DE GOLF MADERA III - CAMPO MUNICIPAÑ GOLF REAL CLUB DE GOLF DE CASTIELLO LOS BALAGARES GOLF CLUB DE GOLF LA MORGAL CLUB DE GOLF LA CUESTA DE LLANES C. MPAL. CLUB DE GOLF LA RASA BERBES GOLF PALACIO DE RUBIANES ALDAMA GOLF CLUB DE GOLF DE LUARCA CLUB DE GOLF CIERRO GRANDE
ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS
REGION DE MURCIA • FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA CLUB DE GOLF ALTORREAL GOLF TORREPACHECO HACIENDA DEL ALAMO GOLF LA MANGA CLUB LA SERENA GOLF LA TORRE GOLF RESORT MOSA GOLF RESORT SENSOL GOLF MAR MENOR BEST GOLF PERALEJA GOLF HACIENDA RIQUELME GOLF RODA GOLF EL VALLE GOLF UNITED GOLF RESORTS LA TERCIA
MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA
Holes 27 18 + 9 par 3 18 9 18 18 9 27 18
9 18 par 71 18 9+9 18 9 18 18 par 70 9 18 9 9 9 7 9
18 par 72 18 18+6 par 3 54 + 18 18 par 72 18 27 + 9 par 3 18 18 18 18 18 18 9
Tel +34 945378262 946364370 943616845 943830145 943472736 944910200 945430922 946740858 944792382
E-mail email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
985339141 985267301 985798132 985742468 985892632 985181030 985365379 985366313 985535178 985771675 985417230 985857881 985707612 985408640 985470645 985472519
firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com
968284832 968648144 968585111 968157236 968175000 968575576 968032378 968607209 692656652 968041765 968607575 902500304 968191175 902500304 968104499
firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com firstname.lastname@example.org
Web www.izkigolf.com www.meaztegigolf.es www.golfsansebastian.com www.golfzarauz.com www.euskogolf.com www.cclaukariz.com www.mantulizgolf.com www.fedegolfasturias.com www.coralgolf.com www.golflascaldas.com www.labarganiza.com www.villaviciosagolf.com www.golflallorea.com www.madera3.es www.castiello.com www.losbalagaresgolf.com www.golflacuesta.com www.golflarasa.com www.palacioderubianes.com www.hotelaldamagolf.com www.luarcagolf.com www.cierrrogrande.com www.fgolfmurcia.com www.golfaltorreal.es www.golftorrepacheco.es www.clubdegolfhda.com www.lamangaclub.es www.laserenagolfresort.es www.polarisworld.com www.mosatrajectum.com www.sensongolf.es www.polarisworld.com www.peralejagolf.com www.nicklausgolftrail.com www.rodagolf.com www.mnicklausgolftrail.es www.ugr-laterciagolf.com
C/ Mare Nostrum, nº 75 46529 Canet d´en Berenguer (Valencia) ESPAÑA Tel: + 34 96 269 85 58
AGH Canet hotel en primera línea de playa, en un entorno tranquilo y playas con cualificación de bandera azul. Habitaciones amplias y con terraza, con capacidad para 2 adultos y 2 niños o 3 adultos. Dispone de varias instalaciones de ocio, peluquería, parking y WIFI gratuito en todo el hotel. Hotel familiar con animación para niños en verano y Semana Santa. Invierno, fines de semana con escapadas para Spa y otros deportes. Hotel a tan solo 30 kms. del centro ciudad de Valencia. Sin lugar a duda, un sitio para desconectar del ajetreo urbano. Ven y DISFRÚTALO!
AGH Canet Hotel by the beach, in quietl surroundings and beaches with Blue Flag qualification. Spacious rooms with balconies, with up to 2 adults and 2 children or 3 adults. Offers various recreational facilities, hairdresser, parking and WiFi access throughout the hotel. Family hotel with activities for children in summer and Easter. Winter, weekend getaways with spa and other sports. Hotel just 30 kms. from Valencia City. Without a doubt, a place to disconnect from the urban bustle. Come and ENJOY IT!
www.aghcanet.com Special WTM · November 2010
All Spain’s regions have infrastructures and professionals in the MICE sector
Experience, quality facilities and complementary services make Spain the best congress destination
Valencia’s Conference Centre has been chosen as the world’s best by the ICCA this year.
pain is a privileged congress destination, since its unquestionable tourism qualities are joined by modern facilities and companies that specialise in organising events, in addition to a complementary offering that other European countries cannot touch. The numbers speaks for themselves: Spain is the third-leading international conference destination in the world, with 4.3 million conference tourists, who generate 4,824 million euros in revenue each year, according to Turespaña’s data on 2009. All the regions in Spain are home to specialised facilities with a wide variety of professional premises capable of hosting and organising major events, such as conference centres equipped with the most modern facilities in unique venues such as castles, monasteries, Formula 1 circuits or wineries laden with history, excitement and heritage values that make the events they host unforgettable moments for attendees, or hotels that specialise in this area and are ready to offer all the amenities in professional meetings. The offer is perfectly organised by crucially important institutions, such as the 32
Special WTM · November 2010
41 convention bureaux in Spain’s different cities and regions, which bring together all the agents specialising in the MICE sector (Meetings, Incentives and Congress) and help promote it by offering their advice and dissemination efforts. The offer is being updated Madrid tops the list with IFEMA, its fairgrounds, conference centres and specialist hotels, which will soon be joined by the 70,000-square-metre International Convention Centre (CCICCM). It is followed by Barcelona, where the two Gran Via and Montjuic de Fira grounds stand out, and by Seville, with its Congress and Exhibition Centre, FIBES. But according to the Inter-
national Congress and Convention Association (ICCA), Valencia is the European city with the most growth in this segment in the past twelve years; in addition, its convention centre, designed by Norman Foster, has been chosen this year as the World’s Best Congress Centre by the International Association of Congress Centres (AIPC). All across Spain there are a wide variety of conference centres, most of which are members of the Spanish Conference Centres Association (APCE), which brings together 38 venues all across the country. In 2009, these infrastructures hosted 5,891 events attended by approximately 5 million participants, 7.5% more than the year before. The offer is constantly expanding and improving: Spanish conference centres have energy saving systems such as solar energy, cogeneration and geothermal equipment, as well as the necessary technology with innovations such as e-posters, digital signs and all kinds of equipment for video projection and virtual conferences. Recent developments feature the inauguration of a congress hall in Lerida, Catalonia in March, known as The Llotja, and a congress hall in Burgos, which is part of the Museum of Human Evolution (MEH) project linked to the prehistoric site of Atapuerca. But for now, hotels are still the favourite venues for holding events and Spain’s high quality offering is wide-ranging. Among the innovations, for instance, the Sol Meliá chain has created “Last minute events by Melià”, which adapts to its guests’ needs and is capable of organising any type of event with only one month’s notice, i.e., only 30 days in advance.
GRUPOTEL. WE TAKE CARE OF YOU.
Discover why Grupotel Hotels & Resorts is one of the leading Hotel chains in the Mediterranean. With 34 hotels among the Balearic islands and Barcelona, you will benefit from modern facilities, the best service and a wide choice of possibilities for all kinds of travellers. Grupotel. We take care of you.
We take care of you. www.grupotel.com
MALLORCA 路 MENORCA 路 IBIZA 路 BARCELONA
+34 971 85 00 61
Havens in white, turquoise and blue
That Spain is largely known for its fantastic beaches is nothing new. From the north to the south, the waters of the Atlantic, Bay of Biscay and the Mediterranean make up a long list from which tourists can choose what most appeals to them. For many British visitors, beaches are still the country’s main attraction. Although it looks like the Caribbean, it is Playa de Anfi in Gran Canaria. www.grancanaria.com
hanks to the variety of waters that lap its shores, Spain has always been a beach paradise. Visitors to Spain can choose from three types of surf - the warm waters of the Mediterranean, the temperament of the Atlantic and the waves of the Bay of Biscay - and 21 coasts. Costa Brava and Costa Daurada are the most famous in Catalonia and the Community of Valencia features Costa Blanca and Costa Azahar. Andalusia is home to Costa del Sol, Costa de la Luz and Costa de Almeria, among others. Also noteworthy are the Balearic and Canary coasts and those on the Rias Baixas, Costa Da Morte, Costa de Cantabria and Costa Vasca in the north. The country has more than 7,000 miles of coastline replete with small hidden coves, crystal-clear waters, vast sand dunes, undiscovered beaches and charming urban beaches, etc.. Natural beauty Thanks to such a variety of beaches, the Spanish coasts have the right offer for every taste and need, which makes it difficult to spotlight any one of them in particular. However, we must mention just a few, such as Rodas Beach on the Cies Islands, whose fine white sand and calm waters make it a spot that dreams are made of. All these features are so heavenly that The Guardian chose it as the world’s finest. On the Cantabrian Sea is the well known Concha in San Sebastian (Basque Country), considered the country’s best urban beach for its generous expanse of sand, heights and magnificent mountains that
Special WTM · November 2010
surrounds it. On the other hand, Berria Beach in Cantabria is famous for its lovely scenery and towering mountains. This beach, which has earned a Blue Flag, is somewhat dangerous for swimming, so it will not be the best option for those travelling with children, for example, although its beauty is undeniable. A recent ranking by TripAdvisor ranked two Balearic beaches among Europe’s top five: Es Trenc in Mallorca and Ses Illetas on the island of Formentera. These beaches came in first and second nationally, as ranked by the community of passengers related to the website. According to the opinions of TripAdvisor users, each Balearic Island has a beach among Spain’s top ten. The island of Ibiza takes the cake with a choice of two popular beaches of interest, Cala Bassa and Las Benirras. The Spanish mainland can boast of the beaches of Bolonia and Los Lances, both in the province of Cadiz. And the Canary archipelago is not far behind, with particularly beautiful beaches on the island of Lanzarote, Famara and Pozo Izquierdo Beach in Gran Canaria and El Cofete in Fuerteventura. The beaches of Cadiz and the Mediterranean In the Atlantic, specifically in the Andalusian province of Cadiz, is the beach of Bolonia in Tarifa. Its nearly four miles of fine white sand as well as almost untouched surroundings will delight all who visit it. Furthermore, it is a nudist beach and is especially well-suited for
Blue Flags on 521 beaches
One of Spain’s finest beaches is Es Trenc in Mallorca.
windsurfing, given the gusty winds. In fact, it is one of the favourite zones for fans of sailing sports. Stepping into the warm waters of the Mediterranean, first we find Los Muertos Beach in Almeria, a paradise of untamed nature in the town of Carboneras in Cabo de Gata. This area is also highly regarded by travellers and some of its beautiful beaches are protected as part of the Cabo de Gata-Nijar Nature Park. In addition to all these beaches, the Spanish coast has other wellknown spots, especially on the Costa Brava, with beautiful coves such as Cala Estreta and Cala Canyelles, both in the province of Gerona, or the beautiful natural scenery in the Basque Country, with fantastic beaches such as Laga and Zarautz.
ast summer, blue flags waved over 521 Spanish beaches. The country leads the European ranking in terms of flags, which gives an idea of the quality of Spain’s coastal waters. The region of Galicia had the most blue flag beaches in the summer of 2010, with a total of 122 (three more than the year before). It was follow by the Community of Valencia, with 96 (seven more than in 2009) and Catalonia, with 85 (two fewer). Next come the Balearic Islands with 72 Blue Flags (seven more); Andalusia with 66 flags (four fewer); the Canary Islands, with 34 (two more); Asturias with 19 (eight more); and Murcia with 15. Cantabria, which had no Blue Flags in 2009, again hoisted five of these signs of quality in 2010; three flags waved in the Basque Country (one more); Ceuta had two; and Melilla and Extremadura had one Blue Flag, each. According to the ADEAC-FEE Foundation, which promotes this insignia, “The Blue Flag is the best-known sign of quality beaches, harbours and embarkations and is recognised worldwide by national authorities, as well as tour operators, local populations and tourists.” In Spain it is common to see beaches that boast other insignias as well, such as the Q for Quality Tourism (awarded by the ICTE), the ISO 14001 Standard or EMAS. For further information: www.adeac.es
Special WTM · November 2010
Spanish coastal destinations are being updated
pain has long been a reference point of tourism in Europe, so several zones, especially those along the coast, have had to make a decision: renovate or die. Those responsible for these zones and the central government are carrying out re-conversion work on these mature destinations. Playa de Palma in Mallorca and Maspalomas in Gran Canaria are currently the object of this re-conversion. The works that will take place in Maspalomas include Playa del Inglés and San Agustín in the municipality of San Bartolomé de Tirajana. The idea is to strengthen the future of tourism in the zone. The basic principles of the project are intended to transform part of it. The reconversion of this mature destination will be key to the future of tourism in Gran Canaria. Modernisation of Playa de Palma Another emblematic tourist area being renovated is Playa de Palma in Mallorca, a well-known spot to visitors all over the world that needs a facelift to be able to compete with other destinations. The zone’s reconversion includes rehabilitating singular buildings, remodelling the coastline and improving public transport and connections with the rest of the island. The Playa de Palma Consortium, which is in charge of the project,
Special WTM · November 2010
was created in 2005 and after preparatory work, now has ahead of it “ten years of investment, actions, improvements and reference works that must be capable of turning its current state into the idea proposed in 2007,” explained those responsible for the project. Much of the work will not take place at street level, but rather in the subsoil, which is necessary before works on the surface can be undertaken. Costa del Sol, a pioneer The groundbreaking Spanish region in modernisation works has been the Costa del Sol with its Plan Qualifica, which was born in 2007. It aims to improve the zone’s competitiveness through revitalisation strategies for tourist areas, improved environmental quality, updating enterprises and products, promoting the use of new technologies and providing an impetus to training, among others. The Costa del Sol is Andalusia’s most popular tourist destination, with nearly 40% of the region’s overnight stays, approximately 60% of airport passengers and a leader in the sun and sand offer and the golf, conferences, sailing and health and beauty segments.
Balearic structures its tourism promotion strategy Flight connections and product diversification, pillars of the new Agencia de Turisme de les Illes Balears (ATB)
Thus, the ATB will be focusing its promotional efforts in this area. Along these lines and as an example of the type of promotion the ATB is committing to in order to combine connectivity and product goals, mention must be made of the joint action developed with British Airways in September, in which a tent was set up in Canary Wharf, London’s main financial centre, to promote BA’s new direct flights to the Islands. The event included a golf simulator to measure visitors’ skills and a recreation of an Ibizan chill out. This
Flight Connections An indispensable requisite for effective promotional activities is ensuring accessibility to our islands. To this end, in recent months the Ministry of Tourism and Employment has been promoting a new strategy based on strengthening relations with airlines and tour operators, all in order to achieve more flights to all three Balearic airports, as well as flights during more months in the year. In short, it aims to achieve a greater connectivity that allows new markets to be opened and fosters the extension of the tourist season. This reinforcement of connectivity is being achieved through a number of different promotional and advertising agreements for the new routes, which has led to a major rise in the number of flights between the islands and major markets, in addition to more direct flights during the low season. One an example of this is the joint promotional campaign conducted with Turespaña and Monarch, after which the company announced its commitment to our destination through three weekly flights from the UK (London Gatwick and Manchester) during 38
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the winter. Or the agreement with British Airways, which operated flights to Mallorca and Ibiza until late October and is committed to moving up its flight schedule for next summer to March 2011, an important step in improving connectivity during the offseason. Product The tourism offer is being diversified through products that complement the sun and sand offer and can be enjoyed throughout the year, thus helping to palliate seasonality and enrich our destination’s image. Through the ATB, the Ministry of Tourism and Employment is driving a change in promotional content in order to re-channel what had hitherto been the islands’ generic promotion into a new promotional strategy based on promoting concrete products that demonstrate the value of our uniqueness: cycle tourism, nature, culture, nautical tourism, hiking, entertainment, our agricultural products and cuisine. All these elements will make our offer more appealing than our competitors’ during the low sun and sand tourism months.
allowed London’s city centre to experience the true essence of the island of Ibiza and get to know Mallorca as a golf destination. With the added objective of maximising the investment/conversion ratio in promoting bookings, the ATB carried out several joint campaigns in August and September also in the British market with tour operators such as Thomas Cook and TUI-UK and airlines such as Monarch/Cosmos and Jet2.com. Likewise, because the ATB’s objective is not only to increase intentions to travel to the Balearic Islands, but also to improve the spending per visit ratio, it is turning to specific market segments with concrete products, such as sports tourism, which appeals to tourists with higher purchasing power. Thus, two key events the ATB will be sponsoring in 2011 are the Ironman 70.3 Triathlon (May), with Thomas Cook and the Tui Marathon (October). An analy-
cuisine which, together with culture, are two motivations in the choice of short breaks. With respect to promotional tools, the ATB places special importance on press relations as a way to monitor our destination’s image in source markets, while proactively communicating news about the islands and publicising the number of international events that take place there, which demonstrates with specific examples that
Images provided by ATB. Photo: Jaume Capellà.
sis of participants in these sports shows a profile of tourist with a mid-to-high purchasing power and educational level whose daily expenditure is above average. Furthermore, the product strategy is important when presenting ourselves as an attractive destination for getaways, since an increasingly important phenomenon in European countries such as the UK and Germany is dividing up holidays at the expense of major summer holidays in favour of short breaks in nearby destinations. In this sense, a product that fits perfectly
with this type of travel is wine tourism and so the Ministry of Tourism and Employment will be launching at the World Travel Market
the Balearic Islands is indeed a destination that offers a diverse tourism product. With this objective, last year the ATB
More than 8,000 runners from 54 nations took part in the latest edition of the TUI Palma de Mallorca Marathon in London a firm commitment to promoting Balearic wines as a complement to Balearic
attended to requests from 110 journalists from over 20 different countries and organized 37 press and fam trips, in which participants had the opportunity to experience firsthand many of the experiences offered by the Islands. The articles in the international press resulting from these ATB-organised trips allows the destination’s repositioning and constant presence through relating the experiences that help differentiate our product from the competition. These experiences travel very efficiently through social networks, which is why we must be aware of the Internet’s power and the important role it plays in tourism marketing; we must increasingly adopt new channels, new media and new ways in our marketing plan to reach potential tourists. Lastly, in 2011, we will also be betting even more heavily on diversifying source markets so that, along with an integrated marketing plan through media campaigns in consolidated European countries, we will also enhance the creation of our image through a strong presence in emerging markets such as Russia. Special WTM · November 2010
Cycle tourists to have a new geo-positioning system for touring Mallorca A simple mobile phone is enough to consult all aspects of interest along the route, from its difficulty to provisioning points
he roads in Mallorca are as well signposted as in any other in European country, but tourists coming to the island to cycle need extra help so as not to get lost on the secondary and often tertiary roads that cover its particular topography, which is the delight of fans of the two-wheeled sport. They also need information on the points of interest along the route, such as places for refreshments or those that provide the best scenery. The answer is a difficult, yet memorable word: geo-positioning. Aware of the need to promote cycling, Fundaci贸 Mallorca Turisme has launched a new experience that allows international tourists who come to the island, especially 40
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in autumn and spring, to get to know in advance the places they will be cycling through - peculiarities, difficulties and advantages - so as to facilitate their choice
ogy placed at the service of this public institution by the Mallorcan firm Obex Geopositioned Network Technologies, which is opening up new avenues of communi-
Cyclists will be able to choose their routes long before reaching the island, thanks to the experience launched by Fundaci贸 Mallorca Turisme and route from their own homes, long before they even reach the destination,. And, once on the ground, they can continue to do so from a mobile phone, GPS or other tools prepared to help. This is possible thanks to the technol-
cation with visitors, who can access information at will, evaluate the offer and share their experiences with other cyclists. A true twenty-first century advance that helps keep the island in a distinctive spot on the global tourism and leisure map.
Geo-positioning basically consists in superimposing routes, people, objects and all kinds of information on virtual maps. Geo-tagging, in turn, is defined as the process of adding geographical information (coordinates that define latitude, longitude and even height) in metadata files such as video, images and websites, etc., to serve as geo-referencing, i.e., for finding a location on a map. And this may be a bit complicated in the beginning, since it is strictly a little known novelty that offers extensive sport and leisure possibilities that no cycling enthusiast should miss. Consulting it is easy, because the information is structured on files that will be posted on various websites through freevel.comâ€™s API or can be downloaded in electronic PDF format or printed out directly. These websites correspond primarily to public administrations, local agencies, sport corporations, private entities, business parks and tourism companies, such as hotels, agri-tourism or sports centres. And what they will offer their customers and users is access to geo-positioned routes to travel down on road or mountain bikes. And the experience is rounded off by specifications for other sporting activi-
with the arrival of summer, although it may be too much for cyclists. Thus, those who wish to discover a different destination during the months in which the weather
The routes will be structured on files that can be read on a number of websites, downloaded in electronic PDF format or printed out ties such as walking, running, Xrunning, road cycling, mtb cycling, roller skating and Nordic walking. The main value of this effort is to help Mallorca remain an appealing tourist destination in the off-season as well, since interest in the island with its excellent beaches and warm weather multiplies
is best suited for it must be able to travel road and mountain with agility and skill. Connecting with the environment To achieve this, technology has offered up geo-positioning, which allows a more satisfying travel experience connected with the environment, without routes ceasing to offer high value from the strict cyclist point of view. The best proof of this is that many amateur and professional teams have now been using Mallorca as a place to train for many years with excellent results. How do we know this? Because they come back. And, of course, the cycling boom in the largest of the Balearic Islands would not have been possible without the cooperation of the existing offer. In fact, many hotels and restaurant establishments already have insignias on their doors indicating their willingness to accommodate cyclists. In
the former case, many hotels are striving to offer these visitors places to store or repair their vehicles and serve fare that is highly compatible with their needs. Mallorcaâ€™s commitment to cycling goes far beyond considering it a complementary offer, but rather ranks it among the main arguments for a change in tourism that prepares the island to adopt a new growth model as an alternative to the overcrowding that occurs in zones dedicated to exploiting the sun and sand offer, which is also very important on the island.
Sea Club Alcudia, a great resort for everyone in Northern Mallorca
n northern Mallorca, just a few metres from world-famous Alcudia Beach, is an authentic Mediterranean oasis, Sea Club Alcudia, an apartment resort in the form of a small village that is typical of the area. The establishment opened its doors in 1987 and was completely renovated between 2004 and 2008, which is why it boasts completely updated facilities with more than 60,000 square metres of gardens and areas for strolling, as well as five swimming pools. And all this is framed in pleasant buildings no higher than a ground floor and one storey, which contributes to the highly-prized sense of tranquillity its guests bask in. It is almost impossible for the swimming pools to be crowded, even in high season. This is an important differentiating factor over other more overcrowded offers on the market. There are one and two-bedroom apartments and studios as well. And all of them have air conditioning, satellite TV, microwave oven, kettle, toaster, hair dryer and a furnished terrace overlooking the stunning gardens and swimming pools. In recent years, Sea Club Alcudia has been introducing new types of apartment, such as the Superior, Select, Orkidea and Family lodgings. These new additions are equipped and differentiated 42
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according to the specific needs of the guests who stay there. Other aspects Sea Club Alcudia bets heavily on are sports and outdoor activities as a source of health and wellbeing. To this end, this resort has several basketball and volleyball courts and a new sports centre. These are now joined by an almost 500-squaremetre fitness centre with spinning rooms and an indoor sauna, etc., where all guests can make preferential use of all facilities. Entertainment is another aspect especially catered to in this resort. There are things to do all day long, with mini-clubs for children, who can also enjoy the MiniDisco, a special teen programme and a show in the evening for adults. Over the past 10 years, Sea Club Alcudia has demonstrated its strong commitment to entertainment, the best source of experiences and sensations. The culinary offer is extremely extensive and is based on a buffet with show cooking reinforced by theme nights (Asian, Italian, western, BBQ, etc.). It is supplemented by three à la carte restaurants that are open during the day and feature Mediterranean and international specialties. All these details, along with the decision to move towards the establishment’s sustainable management, make it an Eco-resort
that has earned recognition from the tourism sector: in 2009, Sea Club Alcudia was honoured as best Sun Garden Plus in Mallorca and third-best in the world by one of the largest international tour operators. Sea Club Alcudia is committed to quality and sustainability, factors in its day-to-day commitment. But there is another important novelty in the modern management of this small Mediterranean village: a new-generation website to be launched in December that will feature a comprehensive booking engine and allow visitors to buy admission tickets to amusement parks and excursions, in addition to reserving transfers and hiring cars. para saber más
Avda. de México, S/N 07410 Puerto de Alcúdia. Mallorca Tel. 971 890177 - Fax. 971 891016 email@example.com www.seaclub.com
sport & nature
36 beaches 54 km long coastline 4 marinas
5 golf courses 5 cycling routes 6 indoor swimming pools Magaluf athletics track
Public finca galatzó 100 km of hiking routes Calvià for climate protection
Its high-standing offer was present at Harrod’s of London
Enjoy Andalusia in a different light The tourism offer in Andalusia is constantly reinventing itself so as to never stop surprising its most loyal clientele. From enjoying the most emblematic jewels of its cultural heritage under the moonlight to discovering the many possibilities for experiencing luxury living, cuisine and nature, there is always something to return to in southern Spain.
ne out of every four tourists who visit Andalusia declares that the main reasons for doing so are the unique historical and cultural heritage of its eight provinces and its worldwide fame. Each year visitors from all over the globe encounter its beauty for the first time, but a good number of tourists from the region’s traditional markets, such as the UK, seek to enjoy a new experience on each visit. And Andalusia never disappoints them. One of the most popular attractions is undoubtedly the Alhambra in Granada, which this year has decided to provide a strong impetus to other ways of enjoying it, such as queueless private tours in the moonlight or tours without barriers for the visually impaired. In August, it added night tours that start in the Hall of Ambassadors and pass through one of the side doors to enter a gallery that affords a panoramic view of the Albaicín and Sacromonte quarters. From September to November and from March to May, visitors can also take the Palace Gardens of the Generalife in night mode. There are also private group tours during the daytime and at night for up to 30 people, which allow for a unique experience. This will undoubtedly be enjoyed by visually impaired visitors, who can now arrange 44
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The schedule of evening tours to the Alhambra has been extended as of August first.
specialised group tours that include a privileged reading of the poems adorning the halls, fragrances and sounds and even an introduction to replicas of decorative items through touch. In October, the Mezquita of Cordoba added night tours that begin with a video presentation of Patio de los Naranjos and go on to tour the monument’s highlights, accompanied by sound and lighting that gradually develop as the tour unfolds. Culture and cuisine are the cornerstones of what Andalucía has to offer the British market. They are also prime complements to the stays of visitors who come as part of the language tourism segment, for which there are numerous schools and other programs proposed in almost all provinces. Luxury in every sense The latest Andalusian offer was presented at Harrod’s of London in early autumn to reveal to upscale British clients the various possibilities that can be found by tourists seeking a different experience related primarily to culture, wines, gastronomic delights and the golf offer, as befits their tastes. For the specialist golf client, Andalusia
shows that it retains its position as Spain’s most popular destination and one of the most important in Europe. It has recently added four new courses to an already outstanding array located in the provinces of Almería, Huelva and Malaga, which will be joined in the medium term by other projects that are well underway in Granada and Cadiz. This region in southern Spain has decided to bet on golf as a fundamental tourist attraction and has golf courses distributed in the most balanced way possible. It is fully committed itself to their sustainability, which will undoubtedly lead golfers to get to know and care for its many charming spots as well. Increasing international recognition is being garnered for sustainability, which is another way to offer unique experiences. In October, Andalusia became the European region with the most spaces recognised by the European Charter for Sustainable Tourism. It now has a total of 18 sites with this accreditation, in which preserving wildlife and the population’ economic participation in tourism activities are priorities. Ángeles Vargas
The archipelago recovers its leading origin market
British tourists returning to the Canaries The year’s figures demonstrate the recovery the Canary Islands are undergoing in what remains its leading origin market. British tourists travel to the Canaries all year round, with little seasonality in demand, motivated by the archipelago’s enviable climate.
Anfi del Mar beach in Mogan, located southwest of Gran Canaria, Canary Islands, Spain. (Photograph: Tourist Board of Gran Canaria). 46
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ndeed, the British market is evolving very positively in 2010, despite the economic crisis. From January to August, more than 2.06 million British tourists visited the Canaries, a figure that represents an increase of 12.67% over the same period in 2009. In August in particular, 287,040 British tourists arrived, 30.39% more than the same month last year. The Canary Government expects an increase of 7% this winter. The Canary Minister of Tourism, Rita Martín, says that the Canaries are currently spearheading Spain’s tourism recovery. In fact, as regards the UK market, “we can say that reservations to the Canary Islands have risen 7%, while the rest of Spain and the Balearics are experiencing slumps of 1% and 9%.” In 2009, despite the decline in this market in different Spanish destinations, the United Kingdom remained the Canaries’ most important origin market, originating 33.5% of all tourist arrivals to the islands, nearly 2.23 million visitors, a figure that represented a drop of 10.84%. The Minister of Tourism in the Canary Islands affirms that compared with competing destinations, British tourists “value our climate, sunshine, safety and top-notch range of accommodations managed by top professionals. They believe that ease of transfer, our destination and price are also important”.
Gran Canaria’s traditional tourists
ritish tourism is a traditional market for Gran Canaria and the origin of the development of tourism on the island; hence its fundamental importance to the sector. According to statistics from the Ministry of Tourism, Gran Canaria welcomed 695,246 visitors last year, while it received 438,057 until the month of August, down 5%. In addition to participating in all major industry trade shows held in the UK, including the World Travel Market, Gran Canaria is promoting the destination and its products through presentations to professional associations such as the ABTA and AITO, fam trips and press trips and promotional agreements with airlines. The Minister of Tourism of Gran Canaria, Roberto Moreno Díaz, points out that especially “the sun and sand product is the main attraction for this particular market, as are products such as nature tourism, which is linked to our volcanic origin; water sports also have a specific weight, thanks to our wide range of maritime activities.” This year the island celebrates the 25th anniversary of the ARC Transatlantic Regatta, a consolidated event that is extremely popular with sailors all around the world. Additionally, Gran Canaria will con-
centrate its activities in the UK market to promote Gran Canaria culture within the framework of the screening of its capital, Las Palmas de Gran Canaria, as a candidate for the 2016 European Cultural City. Half the tourists visiting Lanzarote are British Half of all foreign tourists arriving in
Lanzarote come from the UK. In 2009, 708,353 British tourists visited Lanzarote, which meant a decline of almost 14%. However, the British market has improved this year and the accumulated data until August is witness to a leap in the number of arrivals from that market, with a 17.40% increase or 536,190 visitors. The island’s authorities hope that the British desire for holidays and increased consumer confidence help pre-crisis levels return soon. The action lines for promoting Lanzarote tourism in the United Kingdom are marked by changes in the industry and British consumers. The island has focused on improving flight connections. “In a mature market such as the UK, in which the final consumer is increasingly the maximum prescriber of travel, a third line of action is being focussed on promoting to the final public, in which online media, among other factors, plays a key role”, indicates Turismo de Lanzarote. Lanzarote’s tourism offer, which is dominated by sun and sand, makes the island a traditional family destination. However, in order to reach increasingly specialised tourism segments, promotion is focusing on enhancing its diversity as a sustainable nature and volcanic destination that offers golf, water, sports and food
Special WTM · November 2010
Tenerife, a complete destination
and wine products. This year, the Lanzarote European Sports Destination seal has been launched, a clear commitment to these product segments. British visits to Fuerteventura grew by 24.76% The island of Fuerteventura received a total of 314,021 tourists in 2009, 75,876 fewer than the year before. “The island noted the loss of flights, since almost all demand is concentrated in traditional tour operators such as Thomas Cook and TUI, which reduced the scope of their activity because of the economic crisis of 2009 and the devaluation of the pound against the euro. This made holidays more expensive for British families”, indicates Turismo de Lanzarote. However, in the first eight months of this year, Fuerteventura has achieved “very good and encouraging results”, the product of hard work accomplished by all the island’s tourism agents and a commitment to improve flight connections. Between January and August 2010, the island received 256,102 tourists, 24.76% more than in the same period of 2009. The main factor in this recovery has been the successful attraction of leading carriers, such as Monarch Airlines, Easyjet, Aer Lingus and Ryanair, on routes between Spain and the United Kingdom. Fuerteventura centres its promotional strategy on attracting family tourism, nautical tourism, birders and nature lovers, without overlooking the fact that its strengths are its beaches and excellent climate all year round. Diana Ramón Vilarasau
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ritish tourism is a strategic market for Tenerife, with a 31% share of all foreign visitors to the island. The climate, beaches and warm weather still figure among the preferences of these visitors, who only take four hours to travel from the UK and have daily flights at their disposal. “Tenerife is a comprehensive destination for everyone: it has a fantastic range of quality accommodations and the range of leisure activities is exceptional. The most important thing is that visitor satisfaction has risen, thanks to the improvements that have been implemented at the destination. The British loyalty to Tenerife is very strong, so it is necessary to continue improving our infrastructure,” affirm the island’s tourism authorities. In 2009, Tenerife received nearly 1.34 million British tourists, 12.3% fewer than in the preceding year, a situation that has reversed itself during the first eight months of 2010. Until August, 921,104 British tourists visited the island, an increase of 6.71% over the same period last year. Summer slots in 2010 rose by 23.33%. The provision of slots for the 2010/11 winter season points to a further increase of 2%. Tenerife has a comprehensive and varied tourism offer: culture, cuisine, fiestas, family, luxury, golf, hip and trendy - the fashion destination - adventure, nature, sun and sand and Tenerife off the beaten track - charming places. “We are making special efforts in the Select product. Tenerife can present a wide range of Select products, demand for which is growing. This product has survived the crisis in the United Kingdom. At the same time, it is important to promote the value added offered by the island, such as the leisure offer. We are a complete destination.” In its promotional strategy, Tenerife carries out direct actions with travel agents with a mid-level, medium-high profile, concentrating its efforts on the Select/luxury and sun and sand products. Furthermore, a number of initiatives have been launched, including joint campaigns with Monarch and Jet2 airlines, joint campaigns with the press at source, press trips, fam trips that highlight the island’s variety and richness, sun and sand, nature, architecture, the hotel offer, culture and cuisine. Tenerife is home to the annual meeting of the TUI UK - Thomson travel agency network, with 1,000 participants from all regions in the UK discovering the island’s charms. Diana Ramón Vilarasau
Teide National Park, located in Tenerife, Canary Islands, Spain.
Alejandro Artiles Taurony, director of Roca Negra Hotel & Spa
Roca Negra Hotel & Spa, the return of the traditional hotel trade to Gran Canaria The brand-new four-star hotel inaugurated in Agaete offers highly personalised guest service forest and countryside, without missing out on the chance to enjoy the beach.
The Roca Negra Hotel & Spa is a new establishment that has opened this year in Agaete in northern Gran Canaria and is differentiated from the island’s main offering, thanks to its distance from the hustle and bustle and overcrowding in the south.
etting on relaxation, contact with nature and the scenery. Elements that are combined with twenty-first century facilities and personalised attention. The resort’s director, Alejandro Artiles Taurony, explains the differential aspects of this four-star establishment, which has 87 rooms, including Executive, Superior, Standard and Junior Suites. Because of its location, does Roca Negra Hotel & Spa offer visitors a different perspective of the island of Gran Canaria? Being set in a rural environment, Roca Negra Hotel & Spa preserves the traditional flavour and essence of truth. Tourists who come to Gran Canaria find significant differences in a fishing village such as Agaete, where they will experience something entirely new thanks to the wonderful scenery of
What are Agaete’s main attractions for domestic and international tourists? What distinguishes it from the island’s better-known southern zone? The first thing they will find is a coastal village of 5,800 inhabitants. The second is an open door to the entire northern and central areas of Gran Canaria. The third is a seafood-based cuisine and warm, sincere treatment by the residents. As regards the Roca Negra Hotel & Spa, what are its main differentiators from the rest of Gran Canaria’s accommodation offer? We have opted for quality rather than quantity, in order to recover a traditional hotel trade that has been lost over the years. And to achieve this, the size of our staff must be increased to bring the staff/guest ratio above average. Since it was inaugurated this very year, the hotel has cutting-edge services and resources. Which of them would you care to highlight? We have twenty-first-century facilities, with a spa that caters to the body, conference and meeting rooms, Wi-Fi throughout the hotel and state-of-the-art audiovisual equipment. In keeping with this, what are the rooms like? Are they classical, modern or a combination of the two? The rooms are designed in the Mediterranean style with a very personal, carefully conceived decor. The furnishings and accessories were brought in especially from Italy and designed to detail. Furthermore, there is also air conditioning/heating and a 32” plasma TV, among other amenities. Another thing to consider is the pillow menu we offer. The hotel cuisine is divided between two restaurants, La Caleta and Le Rubinie. What do they feature?
La Caleta is for typically Italian cuisine. Fresh ingredients in dishes prepared on the spot in a cosy, intimate ambiance. Le Rubinie is a bright, open salon, which allows small events and meetings to be held and includes buffet services, a menu and à la carte dining. Although dedicated to international cuisine, special attention is paid to local specialties. The spa is one of the stellar features in the hotel’s offering. What can guests find there? Very good use has been made of the space, which contains a wide offering including a whirlpool, Vichy shower, ártic spa, cyclonic contrast shower and Scottish storm shower, Turkish and Roman thermal baths, flotarium, Finnish sauna and relaxation room, in addition to aromatherapy, color therapy and massages. As a corporate policy and in keeping with the exclusive service, the circuit can be enjoyed by up to ten clients at the same time, to ensure the desired relaxation and calm. Besides the health offer, what other resources for entertainment does the hotel offer? Our offer is closely connected to nature and Agaete’s spectacular scenery and includes hiking, cultural tours, horseback riding, scuba diving and fishing. The most attractive features are the natural pools that are only five minutes away, not to mention the beautiful beaches of Gran Canaria’s north coast.
Roca Negra Hotel & Spa (****) Avenida Alfredo Kraus, 42. Urbanización El Turmán 35480 Agaete. Gran Canaria . Canary Islands. Spain. Tel.: +34 928 898 009 Fax: +34 928 887 781 firstname.lastname@example.org www.hotelrocanegragrancanaria.com
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Arona... dive into a sea of sensations
lling visitors mix easily with the locals and breathe in its enormously affable ambiance. City, sports and cuisine The town of Arona, chosen as a Site of Historical Interest (BIC) in the 1980’s, receives its visitors by displaying the splendour of its architecture and landscapes, which were reserved for the most privileged social classes in the past. Its crowning architectural jewel is the Church of San Antonio Abad. Built with one sole nave, the ancient building was originally constructed during the 18th century.
rona is located in southern Tenerife, which has experienced a remarkable evolution over the past decades. Rising demand has turned Arona into one of the municipalities with the most outstanding accommodations on the island. Since satisfying visitors is one of our top priorities, Arona has become a place where you can find a wide range of possibilities to suit your tastes and needs. 84 square kilometres of land - that’s Arona, where rural and tourist settings combine to perfection. Its best-known areas include Playa de las Américas, Playa de los Cristianos, Playa de las Galletas and its countryside. Beautiful beaches Playa de Las Américas offers its visitors unbeatable lodging standards, with facilities adapted to all needs, complemented by a variety of leisure attractions. Visitors can enjoy a broad seaside promenade (8 km without barriers) all along its coastline, with gardens and recreational areas that lead to the neighbouring village of Los Cristianos. Its golden, sandy beaches and all-yearround spring climate makes it the ideal spot for the perfect holiday. At El Camisón beach, all sun and beach lovers will enjoy peace and quiet and relaxation. At the same time, a host of waters sports offer a touch of fun for an unforgettable day in ideal temperatures. 50
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The different shopping centres located along the Golden Mile are home to all kinds of shops and businesses, ranging from perfumeries and jewellers to top-notch boutiques, electronic centres and leather shops, etc.. Visitors will find everything they desire in the municipality’s shopping areas. Playa de Los Cristianos’ year-round excellent climate, together with its attractive beach, has started to captivate tourists from other parts of Europe. Playa de Los Cristianos has gone from a small fishing village to a modern, vigorous tourist resort, yet it still preserves the local taste of its marine origins. With the European Blue Flag and all the facilities required, Las Vistas Beach is more than 1000 metres long with fine white sand, a dreamy place where the whole family will enjoy the sea and salty Atlantic breezes. Playa de Las Galletas is one of the finest examples of an attractive fishing village in the south of the island. Its marine air is echoed on the village streets, where stro-
Arona offers an extensive array of sport activities: swimming, tennis, athletics, an Olympic stadium, beach volleyball, football, basketball, handball, golf (2 golf courses: Golf Playa de Las Américas and Golf Los Palos) and all kinds of water sports. Diving is undoubtedly the most popular activity in tourist zones. The crystal-clear waters and seabeds are ideal for diving all year round. Excursions depart daily from the old Playa de Los Cristianos to visit whales and dolphins in their natural habitat. As for cuisine, Arona offers its visitors a wide range of restaurants with top-quality fare that makes use of typical Canary products, capable of satisfying the most exquisite palates. In Arona, southern Tenerife. Dive into a sea of sensations in which leisure, fun and certainly rest are all components that will delight our municipality’s protagonists, tourists.
Tenerife: a destination with views to the future
enerife is the largest of the Canary Islands and one of the most popular and easily accessible holiday destinations for UK travellers. What’s more, the island boasts guaranteed sunshine all year round, thanks to its location off the coast of the African Continent, just four hours away from the UK – making it the perfect place to banish the winter blues. The UK is the island’s largest international source market, representing 31% of total visitor arrivals. Tenerife pursues the highest standards of quality and the very best experiences for its visitors. The Tenerife Tourism Cor-
poration, a tourism agency run by the Tenerife Island Government, has launched a series of new initiatives with the objective to guarantee the continuous renewal of its infrastructure and also to develop new products to cater to the ever-changing demand of tourists. Funded by the Tenerife Island Government, the Canary Islands Tourism Council and the Spanish National Tourism Secretary, the “Plan de Dinamizacion del Producto Turistico” was signed in 2007 with the objective to invest 3,640,000 Euros in tourism ventures. Featuring several projects, the Plan includes initiatives to enhance signage on the island, to develop cultural heritage projects and to improve accessibility to natural areas through walking paths, such as the recently launched “Six Senses Footpath” in the Anaga Rural Park. In addition to 120 activities which have been carried out to date, the creation, promotion and commercialisation of a communication platform aimed at tourists has been one of the island’s most significant consumer-focused activities. This initiative includes an annual events calendar, a TV channel designed to showcase the island’s attractions in hotel rooms, the
production of new tourist guides, a Tenerife Mobile application and a free phone line for tourist enquiries.
Among 80 additional activities scheduled for 2010, focal points include a new Tourist Office; a children’s play area at Tenerife South Airport; several activities aimed to promote Tenerife’s gastronomy and wines, such as the 6th Chef Championship; and the construction of a “Whale and Marine Environment Interpretation Centre”. As well as developing new tourism pro-
ducts, Tenerife is also placing great importance on improving its infrastructure and facilities. The Tenerife Tourism Corporation, in conjunction with the Tenerife Island Government, the Arona, Adeje, Puerto de la Cruz and Santiago del Teide Town Halls, as well as the Island’s Hotel Association Ashotel, has developed an agreement to regenerate tourism areas throughout the island from 2007 to 2013. The “Regeneration of Tourist Areas Project” will see improvements made to Tenerife’s beaches, road infrastructure, pedestrian and green areas, as well as restructure work to areas highly frequented by tourists. It will also launch a new 47 kilometre path for cyclists between Los Cristianos (Arona) and (Adeje) and an extensive footpath along the northern coast. 53 projects worth 36 million Euros in total have been completed to date. 28 projects worth 20 million Euros are currently in operation or will be developed in the near future. An additional sum of 868,000 Euros has also been allocated to 35 written projects. In total, the regeneration project represents 135 activities worth 58,700,000 Euros. www.webtenerife.com Special WTM · November 2010
Spain’s leading tourism destination is ready to ensure its second-leading source market
Cataluña declares 2011 the Year of the United Kingdom Catalonia receives nearly a quarter of all the international tourists who visit Spain. Last year, it attracted 12.8 million visitors, which accounted for 24.4% of all visitors, and generated revenue of 9,643 million euros. Although their evolution over the preceding year was negative, these figures mean that Catalonia is still the numberone region in terms of number of tourists and tourist expenditure. Sitges, a stellar destination in Catalonia (Photo: Turisme de Sitges).
he UK is Catalonia’s second largest international source market, only trailing France. In 2009, a year marked by a widespread crisis, more than 1.6 million British tourists visited Catalonia, a figure somewhat lower than the previous year’s. The spokespeople for Agència Catalana de Turisme (ACT) point out that the pound’s instability against the euro in the past three years has not been a factor this year. This and the UK market’s stronger performance makes them think the worst is past. “We believe this situation recommends and justifies increased efforts to regain the market share lost in recent years. Hence, we have declared 2011 the Year of the UK, which will mean that the number of promotional activities, usually around 50, will be stepped up in order to achieve this objective.” A diversified offer Catalonia is characterised by a wide range of diversified tourism products. From the classic sun and sand, family and snow tourism to city breaks and cultural, cruise, sports, health, active, business and even medical tourism. “Statistically, we can affirm that our offer encompasses more than thirty tourism segments”, indicates Agència Catalana de Turisme (ACT). That is why the maximum development of promotional action plans that cover these segments, which, in turn, are prioritised to the utmost is considered very important. “Yet not only is this particularly relevant, our tourism offer must also increase and its quality standard must be maintained, so that our tourists will continue to make Catalonia a leading destination on the Spanish mainland.” In addition to on-going promotion and the creation of new tourism products, Catalonia is paying special attention to controlling and assigning seals that guarantee its offerings’ quality. “Our family holiday destinations, sports tourism destinations and product clubs (golf, health and welfare, cuisine, cultural, nature and active tourism) are a synonym for our visitors’ guaranteed satisfaction.”
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Multiple market interests The English market is characterised by its maturity, which means its demand for tourism products is varied and wide-ranging. The ACT notes that “the sun and sand product remains the leader, followed by city breaks, especially in Barcelona, in addition to a comprehensive list of growing minority micro-segments.” It adds that the all-inclusive product is becoming significantly more popular, because it reduces travel costs; it is simultaneously stimulated by the relevant protection afforded by sales channels, following the bankruptcies of tour operators and airlines. Costa Brava, Costa Dorada and Barcelona are the most popular travel brands in the English market. Significant from the destination point of view are “the short distance, our climate, our cuisine and a very competitive value for money ratio.” New tools As for new attractions, the ACT notes that the creation of the Catalunya Convention Bureau, which will be a very useful tool and channel for business, meetings and incentives tourism. The inauguration of the Lleida-Alguaire Airport will help enhance the quality and competitiveness of the region’s snow and mountain tourism offer and increasing number of destinations for family and sports tourism. Another line is cruise tourism. With the ports of Barcelona, Palamós and Tarragona, Catalonia has become one of the most popular and competitive destination in the Mediterranean. “Our priorities in 2011 will revolve around business, conferences and incentives, family, health and culinary tourism, all backed by a consolidated, prioritised promotion of the Catalunya brand, with key support from our new online technology platforms. “ Diana Ramón Vilarasau
Santa Susanna, tourism between the mountains and the sea
ocated in the northern stretch of the Maresme District, Santa Susanna nestles in a privileged setting between the mountains and the sea, which enhances its potential. The long coastline makes it one of the most popular tourist areas in the district. Family tourism and business tourism are the main bets. The British market is among the four most important sources of international tourists to this municipality: in 2009, it accounted for 21.48% of all visitors, according to statistics from the Santa Susanna Tourism Foundation. Quality family tourism The municipality has a wide and varied tourism offer. Its two most popular lures are currently family tourism and meetings tourism. Since 2003, Santa Susanna has boasted the Family Tourism Destination insignia, a specialised brand through which the Catalan Tourism Agency, after an annual audit of the destination and all certified establishments
(hotels, shops, restaurants), “recognises tourism zones or municipalities that offer quality resources and services specialising in the family”. A total of 70% of its accommodations have specific services for this segment: babysitters with languages, trained instructors, children’s menu and play areas in restaurants, plus a full range of entertainment and a Mini Beach Club, among other attractions. It also offers water sports and activities windsurfing, kayaking, jet ski - and mountain activities - cycling, horseback or donkey rides - in addition to theme parks and tourist trains and boats. Betting on meetings tourism Santa Susanna, which is part of the Province of Barcelona Convention Bureau and Catalunya Convention Bureau, has extensive experience supporting, coordinating and organising different events and meetings. The Santa Susanna Tourism Foundation fa-
cilitates the coordination of the municipality’s public and private offer in this segment. As for infrastructure, there are five singular venues with meeting rooms, three of which have a capacity of over 250 people. A few of the most prominent are Masia de Can Ratés, a rural-style construction, and the Pabellón Municipal, a sports complex that offers a multipurpose space for hosting meetings in different and special surroundings. They are joined by ten hotels with meeting rooms, four of which also have a capacity of over 250. The municipality’s hotel capacity is 14,161 beds, 8,823 of which belong to establishments with meeting rooms. Diana Ramón Vilarasau
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High impact promotions and experiences for British tourists
The Spanish Levant, out to reconquer its leading origin market The two communities that make up the Spanish Levant are preparing their promotional arsenals to recover British tourism.
ith nearly 2.14 million British tourists in 2009, the Community of Valencia was Spain’s fourth-leading destination for this source market. This figure represents 41.9% of the region’s total foreign demand and makes the UK its most important origin market. The UK market has historically been the main source of international tourists for the Region of Murcia as well. Beaches and strolls in the Community of Valencia Despite its position in the ranking of Spanish destinations, the number of British tourists who visited the region last year dropped 14.45% compared with 2008. This negative growth has continued in 2010, but has slowed down. Up to August 2010, the number of British tourists in this region had fallen 9% compared with the same period in the preceding year. The British market is among the priorities in terms of passenger volume for the Community of Valencia and its brands and destinations, above all Benidorm, which is a major objective of the annual marketing plan and the target of half of all promotional efforts. Leisure and holidays are the primary travel motivations for 89.6% of the British tourists who visit Valencia. The most popular activities are beaches (70%), walks (67%), monuments (43%), shopping for crafts and regional products (41%) and fiestas (31%). The region’s splendid beaches are famous throughout Europe for their natural beauty and unique quality. Warm weather and an unbeatable range of services make Alicante, Benidorm, Valencia and Castellon among the favourite holiday destinations. Taken together, the first two attracted 95% of all Britons who visit Valencia. High impact promotion To recover the market, the Alicante Government and hoteliers from the Costa Blanca will be investing 400,000 euros in a joint campaign to promote the region’s wide range of tourism products in ten UK cities Manchester, Birmingham, Glasgow, Nottingham, Derby, Leicester, Sheffield, Cardiff, Newcastle and Doncaster - reaching a population of close to 20.75 million inhabitants. A total of 59% of all international tourists to the region came from the United Kingdom. Some of the most prominent actions include a graphic presence in 172 travel agencies, the installation of 210 large panels illuminated at night on major roadways in eight cities and 42 illuminated panels in major UK supermarkets. Murcia, experiences The UK market is historically the largest source market of tourists to the region of Murcia. The airlines operating to the San Javier Airport in Alicante, including low cost carriers, are further strengthening this position.
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Benidorm, among the favourite holiday destinations.
In 2009, Murcia welcomed more than one million British tourists, 3.9% more than in the previous year. So far this year, the evolution of this market has followed the downward trend registered in most Spanish destinations. Up to last August, it was down approximately 7% over the same period in 2009. However, during the summer months, the numbers rose slightly and overnight stays rose considerably. Murcia is currently focusing on selling experiences to its visitors. The offer’s main lines are major sporting and cultural events – the European Art Biennale, Manifesta 8, the SOS 4.8. Festival, The International Festival of Cante de las Minas de La Union, the Med Cup, with the most popular product for this market being sun and sand, golf -, a rapidly growing product with 21 top-notch courses - and health and beauty with its renowned spas and thalassotherapy centres. The Region of Murcia is in the midst of reconverting its tourism sector. The rejuvenation of mature products and bonanza of relatively new products will allow highly positive figures by the end of this year, according to forecasts, especially taking into account the national trend and rising number of British tourists who come to their second homes in the autumn months. The celebration of the Art Biennale, Contemporáneo Manifiesta 8 and the Jubilee Year in Caravaca are appealing attractions that will provide a new impetus to its leading origin market. Diana Ramón Vilarasau
The British market in Cuba
With the arrival of 16,226 visitors from the UK to the island in August 2010, this market grew 11.6% compared with the same month of 2009.
total of 116,722 British tourists visited Cuba from January to August 2010, which represents 98% of the figure for the same period the year before and amounts to roughly 7% of all arrivals to the island during that time. Despite the slight dip in cumulative arrivals for the first eight months of this year, compared with the year before, this behaviour indicates that the English market is recovering. The UK closed 2009 with 88.9% of the arrivals in 2008 and figures for the first months of 2010/2009 remained negative until May, when a steady upturn in total visitors was seen, as reflected in the graph, and the previous year’s performance was approached.
The British market closed the accumulated period between January and August 2010 in its now-traditional second place preceded by Canada and followed by Italy, Spain, Germany, France, Mexico, Argentina, Russia, the Netherlands, Venezuela, Portugal, Colombia, Chile, Switzerland, Peru, Brazil and Belgium. Since 2005, the United Kingdom has consistently been the island’s second largest origin market. 56
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An analysis of the accumulated statistics for the first half of 2010, posted on the Cuban National Bureau of Statistics website, shows that the UK furnished 292,918 overnight stays from January to June, the equivalent of 3.2% of all the overnight stays registered in Cuba. A total of 85% of these stays were registered in the island’s western region, 9% in the central region and 6%
in the east. In the accumulated period until August, the latest figures available at press time, Cuba registered a growth of 1.8% to reach 1,769,058 visitors, 32,000 more than in the same period of the previous year. Specifically, there were 172,772 visitors in August, a 5.4% increase over the same month in 2009.
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A good precedent for Cuba in 2010
The number of arriving visitors rose by 1% in Cuba during the first half of 2010; the country received over 1.8% more foreign overnight stays in accommodations establishments and revenue grew by 3.9% over the same period in 2009.
rom January to June 2010, 1,389,712 foreign visitors came to Cuba, 1% more than in the previous year. In all, 1,377,864 were classified as tourists and 11,848 classified as excursionists whose stays were shorter than 24 hours and included cruise passengers, day visitors and crews. This information has been extracted from reports published by the Cuban National Bureau of Statistics. As for the sources of visitors by geographical region, the behaviour was similar to past performances: America contributed 68%, followed by Europe (30%); Eastern/Pacific Asia, Africa, Southern Asia and the Middle East, in that order, provided the remaining 2%. In the hotel sector, there were 9,488,597 overnight stays by foreign guests in accommodations establishments, 1.8% more than in the first half of 2009, and the average occupancy rate was 51%, calculated on the basis of the existing lodging capacity. Canada contributed 49% of these overnight stays, followed by Italy, Spain, Germany, Mexico, the UK, France and Argentina in that order. It should be noted that these markets are ordered in terms of overnight stays, not entry by borders, since it depends on whether the tourists stayed in tourist establishments or not. In keeping with the traditional behaviour, 62% of the overnight stays in Cuba from January to June 2010 were recorded in lodgings in the country’s western provinces, 23% in the central provinces and 15% in the east. Given the importance of Varadero, the province of Matanzas accounted for 43% of these overnight stays, followed by Havana and Holguín, with 14% and 11% respectively. The profile of travelers who visited Cuba during the first six months of the year was characterised by the following indicators. Gender proportions were exactly par - 50% men and 50% women - and tourists in the age range between 25 and 44 predominated with 37%, followed by the 45 to 59 age group (30%) 60 and over
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(20%), 15 to 24 (11%) and under 15 (2%). For 95% of the visitors, the main motive for travelling was leisure, recreation and holidays; the remaining 5% visited Cuba for business or professional activities, health reasons, events or other motivations. Total revenue from tourism entities - expenditure by international visitors in the core business - amounted to MCUC 882,218.70, 3.9% more than in the previous year. The largest expenditure was on food and drink - MCUC 363,567.40 - followed successively by lodging, transportation, retail and recreation.
News from Cayo Largo del Sur
Eight Grupo Gran Caribe hotels in Cayo Largo offer a total of 1,113 rooms, 46% of which operate under the Gran Caribe brand and 54% under a management contract with the Spanish firm Sol Meliá. A total of 86% of the rooms boast four stars and 14% have three.
ocated in the Caribbean Sea to the south of the island of Cuba, the Lindamar, Sirena and Paraiso beaches, which encompass a 38 km² area that is 25 km long, are the main allure. The six hotels operating under Gran Caribe’s own brand have a total of 510 rooms - 70% of which have four stars and 30% have three. Isla del Sur and the villas of Soledad, Coral and Marinera (this last located on the way to Náutica y Marinas Marlin) are three-star accommodations and Playa Blanca (the newest) and Villa Lindamar have four-stars. Its partner group, Sol Meliá, manages 603 rooms in two four-star, all-inclusive hotels: Sol Cayo Largo and Sol Pelícano.
With the capacity for handling 300 passengers per hour, the Vilo Acuña International Airport in Cayo Largo can accommodate large aircraft and complies with the security measures established by the International Civil Aviation Organization. In the recently concluded summer season, it received five international flights, four shared with other destinations (Havana and Santiago de Cuba). Of these, three were from Canada (Toronto and Montreal) and two from Italy (Malpensa/Rome and Fiumicino), for a movement of 1,020 passengers. Flight operations in the winter season are expected to include the arrival of eight flights, with a total capacity of 1,468 seats. Five will be shared with Havana, Varadero, Santa Clara and Camagüey. Most of the flights will be leaving from Canada (Toronto, Montreal and Quebec), Italy (Malpensa / Rome) and Argentina (Buenos Aires). For those who prefer to arrive by sea, the Marlin Cayo Largo International Marina has 96 berths and provides services for mid-size yachts and police, customs and immigration formalities. In addition, it also offers a wide-ranging portfolio of nautical products: Lo Máximo, special yachts, catamarans and exclusive yachts, Cayo Rico in pirogues, options from Havana and Varadero, (offshore and fly) fishing and diving (dives and courses). In the immediate future, it will be adding a fishing and diving camp, a life on board base, a 60
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nautical ironmonger’s, boat adventure and discover tours, as well as naval workshops. For 2010-2011 high season, Marlin has added a 41-foot yacht for diving, around 15 AM-13 motorboats with 25 HP engines for boat adventures and a Sky Surf & Wind Surf Centre on Paradise Beach. In the 2011-2012 season, they will be joined by a shop specialising in nautical resources and a catamaran with up to 80 seats, for a new outing for tourists who come from Havana and Varadero. A diving centre on Sirena Beach with the capacity for 60 divers, glassbottom boat and a life on board vessels base are envisaged for the 2012-2013 high season. The main challenges facing Cayo Largo are increasing its presence in the Argentinean, German, Cuban, Spanish and Russian markets, mainly in low season; maintaining flights from Argentina throughout the season; growing its housing capacity; reducing the seasonality of flights from Canada; enhancing the quality of the Cayo Largo product, positioning itself as one of the top three tourist destinations in Cuba; and achieving integrated marketing.
An integrative view of Jardines del Rey
Jardines del Rey is an “umbrella” brand that markets a destination that encompasses several islands with tourism potential in the Sabana Camagüey archipelago to the north of the province of Ciego de Ávila. Its accommodations offer, located in Cayo Coco and Cayo Guillermo, is made up of 14 hotels with 4,147 rooms.
ubanacan, Gran Caribe, Gaviota and Islazul are Cuban chains that respectively provide 40%, 39%, 16% and 5% of these rooms. A total of 79% of this modern hotel network have a 4 or 5-star rating. Gran Caribe has six hotels, one under its own brand (Villa Cojimar) and five under joint management, four with Sol Meliá and one with Iberostar. Cubanacan and Gaviota operate three hotels each; four of them are run by management contracts, two with Oasis and one each with NH and Blau. Islazul runs two economical accommodations establishments in Cayo Coco. On average, the destination receives approximately 12% of all arrivals to Cuba each year, with the British, Canadian and Argentinian origin markets standing out. To a certain degree, Jardines del Rey depends on two markets for sales volume: Canada and the UK account for more than 80% of all sales, flight operations (charter flights) and tour operators. Furthermore, a marked seasonality exists - with two slightly lower seasons in May-June and September-October. The Jardines del Rey International Airport, located in Cayo Coco, has flights to Canada (Montreal, Toronto, Quebec, Halifax and Ottawa), the UK (London and Manchester) and Argentina (Buenos Aires), in addition to Havana for domestic flights. The Jardines del Rey authorities are in62
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teresting in re-establishing flights to Germany, Italy, France, Mexico and Portugal, as well as increasing its share of tours, events and incentives and specialised tourism (nature, diving, birding and life quality). As new attractions, the destination will soon have a Dolphinarium for swimming with dolphins in Cayo Guillermo, the Jardines del Rey Yacht Club and new Tourist Bus services to the city of Morón. In the investment area, 102 rooms and 24 suites in the Blau Colonial Cayo Coco Hotel and 68 log cabins in Villa Cojimar, Cayo Guillermo will be remodelled. Several complementary activities and tours have been redesigned. Jardines del Rey’s singular trait is that it comprises isolated islands that are also connected to the mainland by a causeway,
which makes it a distinctive destination that offers visitors other complementary tourist attractions less than an hour away. Cayo Coco and Cayo Guillermo are natural sites for water sports. In order to exploit their potential, the northern destination will be hosting the first edition of the Jardines del Rey International Game Fishing Tournament - which is to be held on a yearly basis - in Cayo Guillermo from October 18 to 22 this year. The event will be hosted by the Meliá Cayo Guillermo and Sol Cayo Guillermo. Governed by IGFA rules, teams of up to four fishermen will be using the Tag and Release method. Fishing lines of up to 50 pounds will be allowed and the species sought will include needlefish, blue marlin, gilthead bream and wahoo.
Getting to know the Villa Clara keys with Gaviota S.A.
uba has become one of the most emblematic spots in the Caribbean for recreation and leisure. Nature, history and culture intertwine to make the island the favourite place of millions of people all over the world. Thanks to its potential, the northern Cayos of Villa Clara are becoming one of the most important tourist sites in Cuba. The Cayos of Villa Clara - Santa Maria, Ensenachos and Las Brujas - are ideal sites for basking in sunshine, beaches, water sports and more than 30 other options for tourists to enjoy with the whole family.
Gaviota S.A. invites visitors who enjoy recreation, shopping, Cuban-style parties, crafts, a tasty ice cream, delicious meals or relaxing with a massage to visit Pueblo La Estrella, the ideal place for families, groups and couples. Integrated harmoniously into the landscape and respectful of 64
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environmental sustainability criteria, Pueblo La Estrella’s design recreates the more indigenous elements of the architecture in the zone through a unique boulevard that looks like the main street of a local village and allows contact with the Cuban people’s culture, history and warm hospitality. There are a range of offerings for all tastes and ages. An attractive little train runs from the Barceló Cayo Santa Maria Hotel to Pueblo La Estrella, which in turn is connected to the other hotels by a shuttle bus that runs to all the facilities. Pueblo La Estrella has eight restaurants (Italian, gourmet, Japanese, seafood, trattoria, Chinese, steak house and Creole), a 6-lane bowling alley, two billiard tables, a Beer and Burger diner, ice cream parlour, piano bar, jazz café, Casa de la Miel honey boutique, literary bar, nightclub, spa for visitors over 16 years of age, shop, bou-
tique, tobacco and rum boutiques, crafts, multi-purpose hall ideal for weddings, events and family celebrations, conference rooms, playground and car park. Furthermore, soon there will be a BFI service, photo development and printing, post office and business center. With over 20 years of sustained work, Grupo de Turismo Gaviota S.A. has become an indispensable gateway to the destination of Cuba. Today, its hotels and villas are a unique chance to get to know the country’s natural charms. In the very near future, Gaviota S.A. will be opening another facility with similar characteristics, to be called Pueblo Las Dunas, which will be available to holidaymakers in the Cayos in the areas adjacent to the Meliá Cayo Santa María and Meliá Las Dunas hotels. In the first phase, this village will have car hire service, a shop, a bowling alley, a seafood restaurant appealingly designed as a pirate ship and a large lighthouse with snack service.
Pueblo La Estrella Cayo Santa María, Caibarién, Villa Clara Tel.: (53 42) 350400 email@example.com Restaurant reservations: (53 42) 350400 ext. 7115
Holguín to date
his year, Holguín has received over 135,000 visitors, who stayed on average for seven days. The province’s main markets are Canada, the destination’s leading origin country, followed by Britain, Germany, Italy, Finland and the Netherlands. Nautical excursions have been among the most popular attractions this year, particularly catamarans trips and the Dolphinarium in Bahía de Naranjo, as well as tours to Cayo Saetía, Gibara, Bariay, the village of Taino and the city of Holguín, the provincial capital. Tourists also enjoyed taking advantage of optional visits to Havana, Santiago de Cuba and Baracoa. The accommodations offering available for national and international tourists in the province of Holguín is made up of twenty-three hotels, which represent 4,912 rooms and 10,358 beds, the equivalent of 7% of all the hotels in Cuba, 9% of the rooms and 9% of beds, using the 2009 Cuba Statistical Yearbook published by the National Bureau of Statistics as a source. Holguín is the third destination in Cuba in terms of lodging capacity, preceded by Varadero and Havana. Restricting ourselves to the 18 hotels specifically aimed at international tourism, in terms of product offered, 61% are associated with sun and sand tourism, followed by city hotels, which account for 22% of the total hotel capacity, with the remaining 17% being supported by na-
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ture tourism. Half these hotels have four and five-star ratings – there are seven four-star hotels and two five-star establishments – and are located all across over the province’s northern coast. Together they support a combined sun and sand and nature product. Of the nine hotels in the higher categories, the one located in Cayo Saetia is a nature hotel; the other eight are beach hotels, located on the shores of Pesquero, Esmeralda, Guardalavaca and Bahía de Naranjo; most of them offer the
all-inclusive modality with a wide variety of recreational offerings and complementary services. Among the more economical accommodations, there are four city hotels - two in Holguín, one in Moa and one in Gibara - and two nature hotels - in Holguín and Pinares de Mayarí; the other hotels in Don Lino and Guardalavaca offer a beach product. Gaviota, Cubanacan and Islazul are the Cuban chains operating these hotels. Four establishments operate under foreign management contracts, two with the Spanish firm Sol Meliá and two with Blau and Sirenis. In 2009, Holguín hotels welcomed 1,795,454 overnight stays by international tourists, about 11% of all overnight stays in Cuba or third place for this indicator, the same as in the previous year. During the same period of time, the province accounted for 13% of all revenue from sun and sand tourism and 2% of city tourism revenue, while it was responsible for 11% of the revenue taken in by the country, contributed by corporation-style entities. Characterised by its integrity and diversity and based on a sustainable tourism model, Holguín’s tourism product is the result of a combination of multiple attributes: sun, beach, water sports, nature, history, archaeology, culture and traditions ... a thousand reasons to enjoy the bounties of the most beautiful land.
New attractions at Sandals Royal Hicacos One of the most special places in the spa of Varadero is the Sandals Royal Hicacos Resort & Spa, an exclusive Ultra All-Inclusive establishment. The facilities combine comfort and spots for romance and recreation, along with a wide array of activities to suit the most varied tastes. The modern building is ringed by lush gardens and typically-Caribbean flora. Its 404 cosy, comfortable rooms all boast air conditioning, hair dryer, clock radio, CD players, coffee/ tea maker, full bathroom, bathrobes, telephone, ceiling fan, satellite TV, safety deposit box, mini-bar, iron and ironing board and sitting room, among other facilities. Other stellar attractions are the water sports included in package tours: snorkelling, windsurfing, kayaking, sailing, rowing and catamarans, as well as sports on land including tennis, basketball, squash, table tennis, billiards, ping-pong and beach volleyball.
Galería Comercial “La Calle del Medio”.
aradero is the tourist destination par excellance, especially for those who prefer the sun and sand modality. It extends along the entire northern stretch of the Hicacos Peninsula in the province of Matanzas, located 140 km east of the city of Havana and 32 from the city of Matanzas, and is one of the most beautiful spots in the Cuban archipelago. Internationally recognised as the country’s
Cigar Bar “Las Vegas de Viñales”.
most famous beach, thousands of tourists from all over the world flock there each year. Clean air, limpid, safe waters, comfortable accommodations in 4 and 5-star hotels, an impressive extra-hotel infrastructure and the chance to enjoy water sports provided by the marinas, fishing, diving and other optional activities linked to the sea are the main attributes of this wonderful site.
Café Bistrot “Le Bonheur” / Crepería “Bon Appetit”.
In the constant quest for renewal and change - so that its guests always find something new on repeat visits - this season the Sandals Royal Hicacos Resort & Spa will be adding a new, sensational attraction: a shopping center on the premises to be called “La Calle del Medio”. This initiative will be carefully designed to resemble an old-fashioned Havana street from the 1920s and 1930s (Belle Époque style) lined with shops. This series of facilities puts a diverse variety of attractions into guests’ hands, including the services of a café bistro (Le Bonheur), cigar bar (Las Vegas de Viñales ), shops, a beauty salon, small supermarket, pharmacy and others. The gallery floor will be ceramic, reminiscent of cobblestone streets. The mall will have a small public square in a French-style environment. All this adds a crêperie and two more bars to the Hotel’s five existing ones.
Café Bistrot “Le Bonheur” / Crepería “Bon Appetit”.
Cigar Bar “Las Vegas de Viñales”.
Sandals Royal Hicacos Resort & Spa offers the superb facilities and modern comfort found only in world-class hotels. Special WTM · November 2010
Experience the city with Habaguanex S.A.
spaces. Unique, significant and valuable tables, lamps, furnishings and sculptures greet visitors and escort them to the privacy of their rooms. The balconies of the hotel offer some of the finest views of the historic center from its privileged location in the vicinity of San Francisco de Assisi Convent, Galería Carmen Montilla, Galería Los Oficios, Café del Oriente and the Lonja del Comercio. The hotel offers the latest technology in its 27 rooms (20 doubles, 4 singles and 3 suites), all with windows or balconies overlooking the street and central courtyard. A multipurpose hall can be used for meetings, banquets and receptions. On the ground floor, there are lobby and reception services and a breakfast room and there is a snack bar and a shop in the central courtyard. There is also a solarium on the hotel roof that affords breathtaking views of the city.
If something differentiates the Cuba destination from other Caribbean resorts it is its culture, history and the warmth of its people. Major market segments from all four corners of the globe visit the island each year attracted by these unique attributes. An indispensable gateway for taking the pulse of colonial Havana is Compañía Turística Habaguanex S.A.
t present, it runs approximately a score of hotels and inns, more than 30 restaurants and 60 cafes and bars and over 80 shops and markets with top-notch, personalised service that has garnered international fame. Attached to the City Historian’s Office, the company name corresponds to one of the first aboriginal leaders in the area now occupied by the capital of Cuba, which was founded in 1519. Habaguanex S.A. has announced the opening of new attractions in the historic center of Havana. For the first time, Plaza de San Francisco de Assisi, renowned as one of the most popular spots in Old Havana, is adding a five-star Hotel Habaguanex to its charms. At the corner of Calles 68
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Oficio and Amargura, El Palacio del Marqués de San Felipe y Santiago de Bejucal will soon be opening its doors as the first hotel-gallery in the historic center. Blending perfectly with its surroundings, the hotel is home to a superb collection of works by the island’s artists and artisans, which have became the stellar features of their
Another attraction regaled by Habaguanex S.A. this September is Factoría Plaza Vieja de Cervezas y Maltas, a beer and malt factory located in the old tavern known as La Muralla on the corner of Calle San Ignacio and Calle Muralla. This new site was designed to recreate an industrial manufacturing environment with an enchanting singular ambiance. With its different taste, malt can be savoured with a tasty Cuban sandwich, cheeseburger or Elena Rush sandwich, a well-known snack in many countries. All of this with professional service that guarantees that a good time will be had by all. In recent times, the colonial city has made an array of new attractions available to its national and international guests. Thanks to the restoration efforts of the Historian’s Office, the San José warehouses, erected in the nineteenth century in the waterfront district, have become a great
walls that has become home to a series of completely restored locomotives that are a tribute to the technological culture of Cuba, one of the first countries in the world to build a railway. This unique outdoor museum, adjacent to Havana’s Central Railway Station, is an important attraction in the Cuban capital.
cultural and commercial complex, where there is room for Cuban crafts and the most varied manifestations of the plastic arts. An array of services ensures the satisfaction of its visitors, who have access to a currency exchange, bathrooms, cafeterias and telephone services. Another attraction in the historic center is the new Planetarium,
which promotes an approach to the origins of the universe. Educational and recreational functions converge in this venue, which has state-of-the-art equipment and accessories. The Planetarium, located in a building on Plaza Vieja, has a 6,500-star projector. It is joined by Parque del Agrimensor, a former warehouse near the city
New facilities and others that have enjoyed the benefits of restoration are joined by the fantastic cuisine available in the historic center, marked by the excellence of its offerings. Restaurante La Imprenta, rebuilt on the ruins of what was a printers known as La Habanera in the nineteenth century,
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has been designed down to the smallest detail to be reminiscent of these kinds of workshops. Contemporary solutions stand out in the conception of the venue, which is decorated with metal murals. Specialising in Cuban-style sandwiches and grilled meats, the restaurant has a wine list, cocktails and local and international drinks. To the rear of the old Isasi ironmonger’s, now a museum gallery dedicated to firefighters, is Lamparilla Café, named after this Havana avenue. Original elements such as iron columns and cornices are integrated into a design that seeks to take advantage of the image of an industrial or warehouse space. Its menu includes homemade Cuban dishes, snacks, drinks, juices, pastries and coffee, all at very affordable prices. Another recent attraction facing the sea and the port area is Bar Dos Hermanos, which has a small kitchen and offers a selection of Cuban-style sandwiches, starters such as the Cuban ajiaco (or melting pot), cream of malanga and chicken, tuna and seafood salads, as well as combination plates that include chicken, pork, ham, shrimp, lobster, fish and kidneys.
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Furthermore, several new shops have opened their doors this spring. In Plaza Vieja and vicinity are La Raquel Boutique (shoes), Plaza Vieja shoe and sports apparel shop and Galería San Ignacio Boutique (women’s and men’s clothing, footwear, mid-range and luxury perfumery and tavern), as well as El Reloj Museum-Shop (Cuervo and So-
brino clockworks) and La Volanta florists (natural and artificial flowers and gifts). Without a doubt, Habanaguanex S.A. is a must for checking out colonial Havana’s charms. Source: Institutional corporate documentation
A one-of-a-kind way to get to know the destination of Cuba
resources needed to host small, medium or large events. This exclusive facility is known for its strong orientation towards the incentive tourism segment, thanks to its natural attributes, infrastructure and the professionalism of its staff.
he Occidental Royal Hideaway Ensenachos stands between two spectacular beaches - Mégano and Ensenachos – that have fine white sand lapped by peerless, crystal-clear waters. This magnificent hotel establishment is located in Cayo Ensanachos to the north of Villa Clara, one of Cuba’s most important emerging tourist zones. The hotel is distinguished by its main entrance and three lodging zones. Its 506 rooms, 46 of which are suites, are located in three differentiated areas in the resort: Royal Hideaway, Royal Spa and Royal Suite. The rooms enjoy views of the ocean, gardens or swimming pool.
The imposing, exotically-designed building, which was constructed with 48,000 square metres of marble, boasts a refined style in pleasant surroundings of natural flora and gardens that make it a veritable paradisiacal refuge. The Occidental Royal Hideaway Ensenachos is an all inclusive establishment that enjoys a 2.6-kilometre-long white sandy beach and transparent waters in a pristine setting that is home to 22 endemic species of flora and 39 species of fauna. The hotel is the perfect place to combine unparalleled moments of pleasure with the chance to participate in an event or congress, since it has three fully air-conditioned meeting rooms with a 330seat capacity, two meeting rooms and an auditorium-theatre with 462 seats, all equipped with state-of-the-art technology and the 72
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The restaurant offering meets and exceeds expectations every time, with its Mégano and Marino snacks, Ventanas buffet-restaurant, à la carte Palazzo Azia and Punta del Pirata restaurants, as well as the Gourmet restaurant in the Royal Suite zone. The hotel offers tennis courts, a sailing point equipped with a range of nonmotorised equipment, a wide range of entertainment offerings in the piano bar and dance classes in the nightclub, as well as shows in its majestic auditorium. Special mention must be made of the Royal Spa Centre, which is dedicated entirely to renewing mind and body with relaxing massages and moisturising treatments. Furthermore, its high quality services have earned this unique facility a superb reputation for organising weddings and honeymoons tours. The Occidental Royal Hideaway Ensenachos is located just one hour from the international airport in Santa Clara, capital of the province of Villa Clara, and five minutes from Cayo Las Brujas airport. It is 385 kilometres from Havana and is linked to the rest of the country via a 48-kilometre-long causeway with 46 bridges. The Occidental Hotels & Resorts chain, which is in charge of this earthly paradise, is a one-of-a-kind way to get to know the destination of Cuba.
With Barceló in the City
ith its strategic geographical location, Cuba is one of the most popular places for recreation and leisure in the Caribbean. Its lush nature, centuries-old traditions, history and culture come together in our country, making it the favourite destination for millions of people around the world nowadays. In itself, the island is a multi-destination: its natural and cultural charms team up with the existence of a solid hotel and extra-hotel infrastructure and an attractive, well-designed tourism product. The Cuban capital is the country’s most important tourist site within this context. This singular city, a mixture of architectural styles, which include art deco, Mudejar, neoclassicism, eclecticism, art nouveau and Cuban baroque, is also the heart of the nation’s cultural life. Havana has the potential needed to combine urban attractions with a menu of excellent beaches, a vibrant cultural life, international events and internationally-renown major medical institutions.
Present in Cuba since 2002, Barceló Hotels & Resorts has a flagship establishment precisely in the capital: the Barceló Habana Ciudad, a 5-star hotel with 178 rooms located in Miramar, the popular business district. In recent years, the Spanish chain has expanded its offering in Cuba by opening establishments in Varadero, Havana and Cayo Santamaría. Varadero is home to the Barceló Solymar-Arenas Blancas resort, which operates under the all-inclusive
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modality and has an 883-bed capacity. The Mallorcan company also operates the five-star Barceló Marina Palace and Cayo Libertad, located at the tip of the peninsula in this tourist resort, with 633 rooms. Last year, the chain inaugurated the Barceló Cayo Santa María, a new luxury resort, located in the cayo of the same name, which currently consists in two hotels in the same category, with 1308 rooms; two more hotels are to be added in the near future. They
are joined by the Barceló Habana Ciudad, which opened in February 2010. The Spanish chain operates a total of nine hotels with 4396 rooms on the island, making Cuba the group’s third-largest offering in Latin America, after Mexico and the Dominican Republic. The Barceló Habana Ciudad Hotel owned by Grupo Gaviota S.A. and managed by Barceló – targets both business and leisure guests. The facility has 186 comfortable rooms overlooking the sea, the city or the pool with 2 ¾ beds or 1 double bed. There are 178 standard rooms, 6 suites and 2 disabled rooms. The hotel has a non-smoking floor, bathroom with tub and shower, direct dial telephone, minibar, air conditioning, hairdryer and safety deposit box. It also has two à la carte restaurants: the “Don Quijote” (Spanish haute cuisine) and “El Olivo” (international haute cuisine). Add to that a snack bar, the “Barceló Habana” cafeteria and a lobby bar that is open 24 hours a day. One of the main attractions of the Barceló Habana Ciudad Hotel is its spa, which has a sauna, gym, massage, thermal shower, steam bath and hairdresser’s. It also has services for banquets and events, weddings, quinceañera celebrations and anniversaries as well as poolside services. Thanks to its strategic location, this establishment offers a chance to take the city’s pulse.
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