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NBK

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I SSUENO. 1

www. nbks. com

s r o s 25 n o . . pi . . s . . d ai t e l a l u Kh lS n i A Be r r e bi k s s i a r Nt a Qa

N B KP o we r e dS p o r t s a n dMVA g u s t a e n t e rS t r a t e g i c P a r t n e r s h i p . . . . . . 2 3

O u t l a n d e r2 0 1 4 . . . 2 6 o of a s tt o of u r i o u s . . .T R u nt heWo r l dP r o g r a m T r a i n i n gi st h ek e y a tl o s a i l c i r c u i t . . . . . . 1 2 t . . . . . . 0 4 oS u c c e s s. . . . . . 0 7


What ’ sI ns i de

NBKHol di ng. . . . . . . . . . . . . . . . . . . pg. 03 Nas s erBi nKhal edi ns uppor toft hey out h, t os pons orRunt heWor l dPr ogr am

HumanRes our s es. . . . . . . . . . . . pg. 06 AtNBK, Tr ai ni ngi st heke yt oSuc c es s

I nt er vi ew. . . . . . . . . . . . . . . . . . . . . . . . pg. 09

06

Ac onv er s at i onwi t hhi se xc l enc ySEI KHNAWAF NASSERBI NKHALED

Mer c edes Benz. . . . . . . . . . . . . . . pg. 11 Toof as tt oof ur i ous . . . atl os ai lc i r c ui t

QAC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 16 DI newi t ht hebes t . . . QAChol dsi t sannuals t af fGALAdi nner

NBK Power eds por t s. . . . . . . . . . . . . . . . pg. 22 NBKPower edSpor t sandMVAgus t aent erSt r at egi cPar t ner s hi p

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“ Ac t i oni st hef oundat i onalkeyt oal ls uc c es s. ”

-Pabl oPi c as s o


NBK Hol di ng

Nas s erBi nKhal edi ns uppor toft heyout h, t os pons orRunt heWor l dPr ogr am

D

oha ,Qa t a r– Na s s erbi n k ha l ed, oneofQa t a r ’ sl ea di ng bus i nes sc ongl omer ha sr ec ent l yj oi ned ha ndswi t hT he Y out hCompa ny ,Qa t a r–not f or pr ot s oc i a lent er pr i s ef ory out h dev el opment a nd empower ment .T he t wo bodi esha v epa r t ner edi nc a r r y i ngout RunT heWor l dF es t i v a l2013a ndRTW L ega c y , t he na lpi l l a r sofTYC’ sa nnua l RunT heWor l di ni t i a t i v e , whi c hwa ses t a bl i s hedi n2011. AsTYC’ sl a r ges ta ndmos t a nt i c i pa t ed y out hev enti nt heGCCRegi on, RunT he Wor l dpr es ent sa ne x c i t i ngoppor t uni t y f ory out hbet weent hea gesof14t o29 y ea r st opa r t i c i pa t ei nar a ngeofent er t a i ni ng,dy na mi c ,a ndc ommuni t yenr i c hi nga c t i v i t i es . Di v i dedi nt ot hr eei ndependentpi l l a r s , ea c hpr ogr a m

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ofRTW 2013enga gesi t st ensoft hous a ndsofpa r t i c i pa nt st hr oughv a r i ous a ppr oa c hes . T he r s t pi l l a r , RTWT a l k , enc our a gesy out ht odi s c us shea l t hyl i f es t y l eswi t hl ea di nge x per t si nas er i esof t a l ks hows dur i ng Nov ember .T he s ec ond pi l l a rhi ghl i ght sRTW F es t i v a l i t s el f ,whi c hi nc l udesar a ngeofs por t s a c t i v i t i es ,c ompet i t i ons ,per f or ma nc es , a ndc ul t ur a ls howc a s est ha tc ul mi na t e i nt ot hr eeda y sofa c t i v i t i esf ory out ht o enj oyf r om t he19t ht o21s tofDec ember . T het hi r da nd na l pi l l a r , whi c hi st o be hos t ed dur i ng t he begi nni ng of 2014, i sRTW L ega c y , apl a t f or ma ndr ewa r di ngs y s t em t ha ta c k nowl edget he a c hi ev ement sa ndpot ent i a l sofdr i v en y oungent r epr eneur s ,per f or mer s ,a nd i ndi v i dua l s wi t h out s t a ndi ng a bi l i t y . Combi ned,t hes epi l l a r sa r ea i medt o

t oma k eRTW 2013amuc hmor ec ommuni t yenr i c hi ng,enga gi ng a nd empower i nge x per i enc e . Asal ea di ngpr ov i dera nddi s t r i but er f orpr emi ergoodsa nds er v i c esi nt he S t a t eofQa t a r ,Na s s erBi nKha l edr es er v esowner s hi pofs omeoft hena t i on’ sma j ori nt er na t i ona lc ompa ni es wi t hi nt he el dsofa ut omot i v e ,c ons t r uc t i on, i ndus t r y , ener gy , t el ec ommuni c a t i ons ,a gr i c ul t ur e ,r ea les t a t e ,c ons ul t a nc y ,hos pi t a l i t ya swel la sf a s hi on. T hec ompa nya l s oe x ec ut esanumber ofpr oj ec t st ha ts i gnic a nt l yi mpa c tdev el opment wi t hi nt he pr i v a t ea nd publ i cs ec t or s ,ea r ni ngi tr ec ogni z a bl e c r edi bi l i t ywi t hi nt heQa t a r i ma r k et .


Ka t a r a

r u nt h ewo r l d “ I ti sagr ea tpl ea s ur ei ndeedt obepa r t ner i ngwi t hT heY out hCompa nyf ori t s t hi r di ns t a l l mentofRun T he Wor l d. Ha v i nga c hi ev edagr ea tdea l of s uc c es s i nt he r s ta nds ec ondy ea r s ,wel c omi ng t hous a ndsofy oung v i s i t or s ,we e x pec taphenomena lev entt hi sy ea r , a ndl ookf or wa r dt os uppor t i ngt hi sr egi ona l y out hs por t sf es t i v a l . NBK’ spa r t ner s hi pwi t hTYCwi l l c er t a i nl yl ea dt oa mor edev el opedy oungc ommuni t yi n Dohaa ndwea r epl ea s edt obeapa r tof t hee x per i enc e , ”s pea k sS hei k hNa wa f Na s s erBi nKha l edAl T ha ni , Cha i r ma n& CE O.

F ol l owi ng i t s pa r t ner s hi p wi t hT he Y out h Compa ny ,Qa t a r ,NBK hol dsa pr omi nentpr es enc ewi t hi nt heRTW F es t i v a lgr oundsa swel la sdur i ngt he f or t hc omi ngRTWL ega c yPr ogr a m. Asa k eydi s t r i but erofnumer ous r s t c l a s s c ompa ni ess uc ha sMer c edesBenz , Mi t s ubi s hi Mot or s , Ha r l ey Da v i ds on, Ka wa s a k i ,MVAgus t at ona meaf ew,RTWF 2013a l s opr es ent sNBKwi t ha noppor t uni t y t o e x c l us i v el y s howc a s e a number of i t s pr emi er a ut omobi l e model sa r ound t he f es t i v a ls pa c e dur i ngDec ember .

“ Na s s erBi n Kha l ed ha sma deapr of ound i mpa c ton t hema r k etf ordec a des , a ndwee x pr es sgr ea tpr i dea nd pl ea s ur ei nwor k i ngwi t ht hi sl ea di ng c or por a t i oni nQa t a r . NBK’ spr es enc ei n RTW s er v esa sa ni dea lpr os pec tf or Qa t a r i y out h, ma nyofwhi c hpa r t i c ul a r l yt a k egr ea ti nt er es ti nt hea ut omobi l e i ndus t r y .T hr ough RTW,wel ookf or wa r dt oe x pa ndi ngNBK’ sy oungerc us t omer s a nd f or mi ng a pot ent i a l l ongt er m uni onf orv a r i ousot herpr oj ec t st oc ome ” ,s pea k sAy aAbu I s s a , Chi ef E x ec ut i v eOffic erof t heT heY out h Compa ny , Qa t a r .

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HumanRes our c es

“Whenpeopl egot owor k,t heys houl dn’ thavet ol eavet hi er hear t sathome. ” -Bet t yBender


HumanRecour ces

Spe e c hbyLANCEROONEY-Gr oupTr ai ni ngManage r

AtNBK,Tr ai ni ngI sTheKeyToSuc c es s

NBKma na ger sc ompl et i nga pr obl ems ol v i ngt a s ka spa r t oft hei rL ea nS i xS i gmaY el l ow Bel tc our s eApr i l 15t h16t h.

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ow t ha t2013ha sc omet oa n end,Iwoul dl i k et os ha r ewi t h y oumyt hought sont he s uc c es s esofHRT r a i ni nga ndDev el opmentov ert hos epa s t12mont hs . L a s ty ea rs a wt her ol loutoft heus ua l t wo T r a i ni ng Ca l enda r s :Ma r c hJ une a ndS ept ember Dec ember . HRT r a i ni ng a nd Dev el opmentr a n at ot a lof47 nont ec hni c a l / s of ts k i l l spr ogr a msov er t hey ea r . T hes epr ogr a mswer eoffer ed t oi mpr ov es pec ica r ea sofempl oy ee j obper f or ma nc e ,ena bl es t a fft oga i n t hes k i l l sneededt oc opewi t hnewf unc t i onswi t hi nt hei rc ur r entj obdes c r i pt i ons , pr ov i deac a r eerpa t hf ort a l ent ed empl oy ees a nd mot i v a t es t a ffi nt o r ea l l yf eel i ng pa r toft heNa s s erBi n Kha l edGr oup.

Al ls t r a t aofma na gementf r om gener a l ma na gerl ev el downt os uper v i s or ya nd t ea ml ea derl ev el wer epr ov i dedwi t ha wi dev a r i et yoft r a i ni ngpr ogr a ms , s uc h a s , ‘ L ea nS i xS i gmaY el l ow Bel t ’ , ‘ F i na nc i a lAwa r enes sf ort he NonF i na nc i a l Per s on’ a nd‘ E nga gi ngY ourE mpl oy ees ’ f orours eni ora ndmi ddl ema na gement t ea ms ;a nd‘ S uper v i s or yS k i l l sf or1s t a nd 2nd L ev elS uper v i s or s ’f orour j uni or ma na ger s . Wea l s opr ov i dedt r a i ni ngpr ogr a msf ors pec icdes i gna t i ons wi t hi nt he c ompa ny :‘ F i na nc ef orF i na nc eMa na ger s ’ a nd‘ I nt r oduc t i ont oF i na nc i a l Model l i ng’f or our F i na nc e T ea ms ; ‘ Offic eMa na gement ’ f orourE x ec ut i v eAs s i s t a nt sa ndE x ec ut i v eS ec r et a r i es ; a nd‘ T heKeyE l ement sof S uc c es s f ulS el l i ng’a nd‘ Negot i a t i onS k i l l s ’f or t hes a l ess t a ffi nourv a r i ouss ubs i di a r -

Asas a l esor ga ni z a t i on,i twa sa l s oi mpor t a ntt oofferc us t omers er v i c et r a i ni ngwhi c hwedi dt hr oughas er i esof9 Cus t omerS er v i c eF unda ment a l sc our s esdel i v er ede x c l us i v el yt o82QACc us t omer f a c i ngs t a ff.Wea l s ooffer ednumer ousMS Offic e Appl i c a t i onspr ogr a ms( v er s i on2 0 1 3 ) a s w e l a s c o u r s e s 2 0 1 3 ) a s w e l l a s c o u r s e s i n‘ T i mea ndS t r es sMa na gement ’ , ‘ F i r e Pr ev ent i on’ , ‘ CPR&F i r s tAi d’ , ‘ Cus t omer F oc us ed Ma na gement ’a nd‘ Cus t omer Da t a ba s eMa na gement ’whi c ha l lr eec tt heF unc t i ona lCompet enc i esi n our Per f or ma nc e Ma na gement Pr ogr a m. Oft hes e47pr ogr a ms , 19oft hem wer e del i v er ed by my I nHous eT r a i ni ng T ea m, 18byt heGT Ma nd10by6di ffer ente x t er na l t r a i ni ngpr ov i der s .

7 i ssue, No. 1


MyI nHous eT r a i ni ngT ea m( I HTT)c ont i nuest obea nunques t i ona bl es uc c es s s t or ys i nc enotonl yha v et heypr ov i ded hundr eds oft hous a nds ofr i y a l si n c os t s a v i ngst oNBKa sar es ul t of our under r el i a nc eone x pens i v ee x t er na l t r a i ni ngpr ov i der s ,butt heya l s opr ov i ded t hehi ghes tqua l i t yt r a i ni ngt oours t a ff, a v er a gi ng72%‘ Hi ghl yRec ommended’ a nd 28% ‘ Rec ommended’i n t hei r c our s eend ev a l ua t i ons .T hi sdemons t r a t est ha tt her ei snos ubs t i t ut ef or pa s s i oni nwha ty oudo,ha r dwor ki n c our s edes i gna ndagoods uppor t s t r uc t ur epr ov i dedbyHRT r a i ni nga ndDev el opmentt oens ur ehi ghqua l i t yt r a i ni ng. T hepos i t i v ei mpa c toft r a i ni ngupon empl oy eemot i v a t i ona ndper f or ma nc e l ev el si swel l doc ument eda si st her es ul t i ngbenec i a leffec tonc us t omer s a nd, i nt ur n, i mpr ov ement si nt hebus i nes sbot t oml i ne .

I nor dert omea s ur et hei mpa c tof t r a i ni ngonempl oy eeper f or ma nc e , c us t omers a t i s f a c t i ona ndbus i nes spr ot ,HR T r a i ni ng a nd Dev el opmentpr epa r ed T r a i ni ng I mpa c tMea s ur ementT ool s ( T I MT) f or26of t he37pr ogr a msr unby t heGT Ma ndI HTT , a ndev a l ua t edt hei r c ompet enc i esa c c or di ngl y .HRt r a i ni ng a nddev el opmentl ook sf or wa r dt oc ont i nui ngt os er v et het r a i ni ngneedsof a l l ourc us t omer si n2014. Weenc our a gea l lma na ger st onomi na t et hems el v esort ea m member sf or t he upc omi ng c our s es ba s ed upon t hei rpr es entorf ut ur ej obper f or ma nc e needsa ndt a k ea dv a nt a geof e x t r emel y c os teffec t i v ea ndhi ghqua l i t yt r a i ni ng, es pec i a l l ywhendel i v er edbyt heGT M a ndI HTT .

QACs t a ffwa t c hi ngawebi na ra spa r tof t hei rCus t omerS er v i c eF unda ment a l s pr ogr a m Ma r c h24t h25t h.

Ac c ount a nt ,Ma r i aAr t emi sS a nt e ( s t a ndi ng) ,f r om t heAc c ount sDepa r t mentgi v i ngapr es ent a t i onon ‘ F r a udRi s k s As s es s ment a ndMi t i ga t i onMea s ur es ’ a st heyr el a t et oher Bus i nes sUni t .

Af t er a ni ni t i a t i v ef r omChi ef I nt er na l Audi t or ,S ha hba zS hi r a z i ,HRT r a i ni nga nd opments uppor t edt her ol l outof I nt e r nalAudi tAndHRTr ai n- Devel our‘ F r a udAwa r enes sa ndPr ev ent i on’ i ng& De v e l opme ntCol l abo- f 2hourwor k s hopsa t t endedbyat ot a l r at eToBr i ng“Fr audAwar e - of80stafff r om Gr oupAc c ount i ng,I nna nne s s & Pr e v e nt i on” Wor k- surance,StockControlandNBKFi c i a lS er v i c es .S ha hba zdes i gnedapr es hopsToNBK s ent a t i onf ort hewor k s hopa swel l a sa ‘ F r a ud Ri s k sAs s es s ment ’t empl a t ei n whi c ha l lbus i nes suni t swer ea s k edt o c ons i dert hef r a udr i s k sa st heyr el a t ed t ot hei rpa r t i c ul a rdepa r t menta ndt hen i mpl ements t r a t egi est opr ev entt hem. T hedoc umentwa sc ompl et eda f t ert he wor k s hopa ndea c hbus i nes suni t

8 i ssue, No. 1

nomi na t edamembert ogi v eapr es ent a t i on on t hei rr i s k sa nd pr ev ent i on s t r a t egi est ot her ema i nderof t hewor k s hopa t t endeesi na1hourf ol l ow up s es s i on.T hi spr oj ec twa se x t endedt i l l Nov embera ndDec embert oi nc l ude35 s t a ffmember sf r om NBKAs a l esdepa r t ment swhower eenr ol l edont wos epa r a t ewor k s hopst oc ompl ywi t hDa i ml er a udi tr equi r ement s .


I NTERVI EW

Ac o n v e r s a t i o nwi t hh i se x c e l l e n c y , S h e i k hN a wa f N a s s e rB i nK h a l e dA l –T h a n i

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ES HE I KH NAWAF NAS S E R BI N KHAL E D AL – T HANIF r om t hev er y out s et ,NBKHol di ngha sbeena s a si tha sbeena boutbus i nes sa ndent r epr eneur s hi p. I bel i ev et ha tt hi s , mor et ha na ny t hi ngel s e ,ha sbeenr es pons i bl ef orour l ongt er ms uc c es s . Weha v ec a pi t a l i z edeffic i ent l yonourbus i nes sa dv a nt a ges ,t oo. Weha dt he r s t mov era dv a nt a gei nma ny oft hei ndus t r i esweent er edbec a us eNBK’ s c or por a t el ea der s hi pha sma dei tapr i or i t y t os potoppor t uni t i esea r l ya ndf or a yi nt o newma r k et s . T hent her e ’ st hef a c tt ha tt he NBKbr a ndha sa l wa y sbeenr ec ogni z edf or out s t a ndi ng c us t omers er v i c ea c r os sa l l s ubs i di a r i es .E v en t oda y ,weunder s t a nd t ha tourf ut ur es uc c es s eswi l l onl ybepos s i bl ewi t ht hes uppor toft hepeopl ea ndt he l oy a l t yofourQa t a r ia nde x pa t r i a t ec l i ent el e .T ha t ’ swhywec ont i nuet oma k ei ta c or por a t epr i or i t yt os uppor tt hepeopl e , i n pa r t i c ul a rt hey out hoft hena t i on.

TheGCC’ saut omobi l es ec t or i ss eei ngdoubl edi gi tgr owt handQat ari snoe x c ept i on.How wi l ly ou meet t hi s heavy demandgoi ngf or war d? Ourpr oj ec t i onsdos hows t r onggr owt hi n t hea ut omobi l es ec t ori nt hey ea r st oc ome . Weha v ec ons t a nt l ybeenwor k i ngt or a mp upouroper a t i onsont hea ut omot i v ef r ont , wi t hapl a nned mul t i pha s epr ogr a ma l r ea dyunder wa yt os t a ya hea dofdema nd. Oneoft hec r uc i a l a r ea sf orusi sa f t er s a l es s er v i c e , bec a us ei ti sak eydr i v erof c us t omers a t i s f a c t i on. Whenc us t omer spur c ha s ea Mer c edes Benz , aMi t s ubi s hi , oroneofour mor es pec i a l i z edoffer i ngs , t heye x pec ta nd des er v et heeffic i enta ndha s s l ef r eea f t er s a l ese x per i enc et ha tt heyha v ec omet o e x pec tf r om NBKbr a nds .S o,ont heone ha ndwea r ea c t i v el yi nc r ea s i ngc a pa c i t y , whi l e on t he ot herpl a nni ng new a nd bi gger a f t er s a l es c ent er st os er v et he ma r k eta dequa t el ya ndk eepourc us t omer ss a t i sed.

How wi l ly ourc ons t r uc t i on,r eales t at e , andt our i s m bus i nes s est akeadv ant age oft heoppor t uni t i esoffer edbyt he2022 FI F AWor l dCup? T he2022F I F AWor l dCupi sahuget r i umph f orQa t a ront hewor l ds t a ge , a ndI bel i ev ei t t obea nequa l l ybi goppor t uni t yf orQa t a r i bus i nes s es . I s eei ta st hec ol l ec t i v er es pons i bi l i t yof t hebus i nes sc ommuni t yt or epr es entQa t a rwel lwhent hewor l d’ sey esa r e onus . I ti ss el f ev i dentt ha ta swea ppr oa c h t heda t et her ewi l lbeas ha r pi nc r ea s ei n dema ndf orawi der a ngeofr ea l es t a t ea nd t our i s ms er v i c es , a ndNBKi spoi s edt ot a k e a dv a nt a ge . Wea r ea l r ea dywor k i ngons t r a t egi cl ongt er mi ni t i a t i v est opr epa r eNBK Cont r a c t i ngCompa ni es ,NBKRea lE s t a t e , a ndNBKT r a v el &T our i s mf ort hei nev i t a bl e s pi k ei ndema ndi nt hey ea r st oc ome . F r om myper s pec t i v ehowev er ,t heoppor t uni t y goesf a rbey ond2022.T hea dv a nc esa nd i mpr ov ement st ha twe ma k e wi t ht he

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t heWor l dCupi nmi ndwi l l s er v ea sa ne x c el l entl a unc h pa df orgr owt hi nf ut ur ey ea r sa sQa t a rc ont i nuest o bec omeagl oba l f or c et ober ec k onedwi t h. T oget her , NBK’ sl i nesofbus i nes sc overmanys ec t or sof t heec onomy . Wher edoy oue x pec tt os eet hes t r onges t gr owt hovert hec omi ngy ear s ? Wi t hQa t a r ’ sec onomys howi nge x c el l entgr owt hy ea r a f t ery ea r , I ’ mha ppyt os a yt ha twee x pec ta l l a r ea sof our bus i nes st o pos ts t r ong number si nt hef or es eea bl e f ut ur e . Wi t hpl a nnedi nc r ea s esi nt hepopul a t i onoft he s k i l l ede x pa t r i a t ewor k f or c e , I s eepl ent yofbus i nes soppor t uni t i esa l la r ound.T ha tbei ngs a i d,Ia mc on dent t ha tourc or ea ut omot i v ebus i nes s eswi l lc ont i nuet o s howr obus t gr owt h. Rea l es t a t ea ndc ons t r uc t i ona r ee x pec t edt obeequa l l ys t r ongper f or mer s ,t ha nk st ot he ma nybui l di nga ndi nf r a s t r uc t ur epr oj ec t si nt hepi pel i ne . Andwi t hQa t a r T our i s mAut hor i t yt a k i ngs t epst oenha nc eBr a ndQa t a ront hewor l ds t a ge ,Ibel i ev ema ny newoppor t uni t i eswi l l openupi nt het r a v el a ndt our i s m s ec t orv er ys oon. NBKhasbeenawel l di ver s iedhol di ngc ompanys i nc e ear l yi ni t shi s t or y . Howdoi t sambi t i onsc ont r i but et o t hedi ver s ic at i onofQat ar ’ sec onomy ? NBKi sapr oudQa t a r i c ompa nya ndourl ongt er m pl a ns ha v ea l wa y sbeena l i gnedwi t ht hev i s i onoft hena t i on’ s l ea der s hi pf or as t r ong, s us t a i na bl eec onomy . I nc r ea s i ngl y , t hef oc usof t hegov er nmentha sbeens hi f t i ngt owa r d dev el opi ngt henonhy dr oc a r bons ec t or ,whi c hha ss et upaha ppyc y c l i c a l s y ner gyf orNBKHol di ng. Ont heone ha nd,oure x t ens i v enonhy dr oc a r bonbus i nes s esha v e benet edf r om c onduc i v egov er nmentpol i c i es ; a ndon t heot her , our di v er s iedbus i nes spor t f ol i oi sr epr es ent a t i v eofe x a c t l ywha tt hegov er nmentha sbeent r y i ngt o a c hi ev e .Goi ngi nt ot hef ut ur e ,NBK’ sa mbi t i onsr ema i n r ml yr oot edi nt henonoi l a ndga ss ec t or s . Wea r ev er y ha ppyt obel ea di ngt hec ha r get owa r dadi v er s ied, k nowl edgeba s edQa t a r i ec onomyt ha tourl ea der sha v e env i s i oned. Goi ngf or war dt owar d2030,howwi l lNBKgr owwi t h Qat art owar dst heNat i onal Vi s i on? Undert hewi s el ea der s hi pofHHt heE mi rS hei k hT a mi m Bi nHa ma dAl T ha ni , Qa t a rha sbeens etuponac our s eof gr owt ha ndpr ogr es s . Qa t a rNa t i ona l Vi s i on2030uni t es usa l l wi t hac ommonpur pos ea ndhopef ort hef ut ur eof ourna t i on. AtNBK, ev er yi mpor t a ntdec i s i onwet a k ef or t hef ut ur ei shel dupt ot heNa t i ona l Vi s i on2030bef or e bei ngi mpl ement ed. Byt hev er ya c t of ent er pr i s ewec ont r i but et ot heec onomi cpi l l a roft hev i s i on.Ha v i ng a l wa y sbeenapeopl ea nds oc i et yc ent r i cor ga ni z a t i on, ourphi l os ophyi sna t ur a l l ya l i gnedwi t ht hes oc i a la nd huma ndev el opmentpi l l a r s . L a s tbutnotl ea s t , NBKha s a l wa y sbeenv er yc ons c i ent i ousa boutl ea v i ngaha ppy , hea l t hypl a netf orf ut ur egener a t i ons ,whi c hi sa l s ot he env i r onment a ldev el opmentpi l l a rofQNV 2030.T he v a l uesofNBKHol di ngha v ea l wa y sbeendeepl yr oot ed i nQa t a r is oc i et ya ndc ul t ur e .E v ena swec ont i nuet o e x pa nd ouroper a t i onsa nd gr ow a sa nor ga ni z a t i on t owa r d2030a ndbey ond,t hi sk eyf a c etofouri dent i t y wi l l a l wa y sr ema i nt r ue .

ssue,No.1 10 i


“Luxur ymus tbec omf or t abl e,ot her wi s ei ti snotl uxur y . ” -CocoChanel


Mer cedesBenz

T o of a s tt o of u r i o u s . . . a tl o s a i l c i r c u i t D

S el ec t ed c us t omer sa nd f a ns wer ei nv i t ed t oL os a i lCi r c ui t l a s tS a t ur da y f ort hee x c l us i v eAMG Dr i v i ngE x per i enc eQa t a r2014ev ent .Or ga ni z edby Na s s erBi nKha l edAut omobi l es( NBKA) , t hee x c l us i v edi s t r i but oroft heMer c edes Benzbr a ndi nQa t a r ,a ndAMG, t heoc c a s i onbr oughtt oget herc us t omer s , f a nsa ndmedi ar epr es ent a t i v esf or

a ne x c l us i v edr i v i ngev ent . T heyha dt hes pec i a loppor t uni t yt o dr i v eea c hoft hemodel sont hebes t r a c i ngc i r c ui ti nQa t a r ,e x per i enc et he di s t i nc t i v edes i gn,unr i v a l edt ec hnol ogya ndper f or ma nc ec a pa bi l i t i esofa r a ngeofMer c edes BenzAMGmodel s a nde x a mi net hema nypos s i bi l i t i esf or bes pok ec us t omi z a t i onoft hes ef a nt a s t i cv ehi c l es . Pa r t i c i pa nt swer ec oa c hed

Dr i vi ngi ns t r uc t or sar r i vedf r om Ger many es pec i al l yf ort heevent

ssue, No. 1 12 i

a nd a s s i s t ed byMer c edes BenzAMG pr of es s i ona lper f or ma nc e dr i v i ng i ns t r uc t or swhoa r r i v edf r omGer ma nyes pec i a l l yf ort heev ent . T heya l s os t a ged ademons t r a t i onof t hema nya s pec t sof per f or ma nc ea nddi v er s ec a pa bi l i t i esof t hef ul l a r r a yof model sondi er ents ec t i onsoft her a c i ngc i r c ui t .


NBKAt ea mswer epr es entdur i ngt he ent i r ea f t er noont oa s s i s tt hea t t endees a nd pr ov i de a dv i c e on t he Mer c edes BenzAMGmodel sa ndt hemos t a c c ur a t ei nf or ma t i onont hebes twa y s ofdr i v i ngoneoft hes emodel shome . ” NBKAut omobi l esha dt hegr ea tpl ea s ur et ohos t Mer c edes BenzAMGac i ona dost ot hi se x c l us i v eev enta tL os a i l Ci r c ui t , aper f ec ts et t i ngwher et hedi s c er ni ngent hus i a s t sha dt heoppor t uni t yt ot r ul yc omma ndt hef ul l powera nd e x per i enc et he e x t r a or di na r y per f or ma nc eofMer c edes BenzAMGmodel s . I nt heend, t her ei snobet t era r gument t ha n wha ty ourown s ens est el ly ou whi l edr i v i ngonapr operdr i v i ngt r a c k . Wea l s oi nf or med ourgues t soft he wi der a ngeofpos s i bi l i t i esf ora da pt i ng

Wea l s oi nf or med ourgues t soft he wi der a ngeofpos s i bi l i t i esf ora da pt i ng t he c ha r a c t er i s t i c sofea c h oft hes e model st ot her equi r ement s , pr ef er enc esa ndt a s t esof t hec us t omer , pr a c t i c a l l yc r ea t i ngabes pok ev ehi c l et a i l or edt o ea c hi ndi v i dua l , ”s a i dKha l i dS ha a ba n, Gener a l Ma na ger , NBKAut omobi l es . Af t era n enj oy a bl ea dr ena l i ne-l l ed da yofa dv ent ur e , t hedi s t i ngui s heda t t endeeswer ei nv i t ed f orar ec ept i on a ndha dt heoppor t uni t yt onet wor k wi t hf el l owMer c edes BenzAMGent hus i a s t sa nde x c ha nget hei mpr es s i onsof t heda y . T heAMG Dr i v i ng E x per i enc e Qa t a r2014i spa r tofas er i esofev ent s NBKAut omobi l esha st hepl ea s ur et o dedi c a t et ot hec us t omer sa ndf a nsof t he Mer c edes Benz br a nd.E a c h of

i sdedi c a t edt oac er t a i nc a t egor yof v ehi c l esa nda i mst oi nv ol v et hepa r t i c i pa nt st ot hegr ea t es te x t ents ot ha t t heyc a nt r ul ye x per i enc et her ema r k a bl edes i gn,per f or ma nc ea ndqua l i t y oft hemodel sr epr es ent edi nea c hof t hec a t egor i es . t AMGwa sf oundedi n1967a sa ni ndependentc ompa nyt odes i gn, bui l da nd net une engi nesf orMer c edes Benz r a c ec a r s . T oda y , a saf ul l y ownedper f or ma nc edi v i s i onof Mer c edes Benz , AMG c r ea t esa nd c us t omi z ess omeoft he mos ts ought a f t erv ehi c l esi nt hewor l d. Mer c edes Benzv ehi c l est ha tc a r r yt he pr es t i gi ousAMGs i gna r et hepr oduc t of s k i l l edc r a f t s ma ns hi p, des i gna ndengi neer i ngt ha ts t r i v et ot es tt hel i mi t sof t hepos s i bl e .

Cus t omer sa ndf a ns ha dt heoppor t uni t yt ot es t dr i v et he f ul l r a ngeof Mer c edes BenzS UV v ehi c l es .

13

i ssue, No. 1


Mer cedes benz

Mer c edes BenzSUV,at woi none

un& Luxur i ous. . . r i de-F

D F S m c d

T m e e t b

N a t c t

Cus t omer sa ndf a nsha dt heoppor t uni t y t ot es t dr i v et hef ul l r a ngeof Mer c edes BenzS UVv ehi c l es

ssue, No. 1 14 i

T f a r e d n m t


Doha ,Dec ember , 2013: Mor et ha n450f a nsc ongr ega t edl a s t F r i da ya tS eaL i nea ndhea dedofff orauni queMer c edesBenz S UVF unDr i v eev ent . Or ga ni z edbyNa s s erBi nKha l edAut omobi l es( NBKA) a ndAr a bMot or s , t heev entbr oughtt oget her c us t omer s ,f a nsa ndmedi ar epr es ent a t i v esf orada yi nt he des er tout door s . T heyha dt heoppor t uni t yt ot es tdr i v eMer c edes BenzS UV model sona ne x c i t i ngt er r a i na tMa z i y ac a mpAlE deeda nd e x per i enc et heper f or ma nc ec a pa bi l i t i esa ndc omf or ta ffor dedbyt hes ev ehi c l es .F ort hos eofamor ea dv ent ur i s ts pi r i t , t her ewa st hec ha nc et ot r youta nes pec i a l l yr oughr out e bei nga c c ompa ni edbyapr of es s i ona l dr i v er . NBKAt ea ms , r epr es ent i ngbot ht henew, pr eownedv ehi c l es a ndl ea s i ngdepa r t ment s , wer epr es entdur i ngt heent i r eda y t oa s s i s tt hef a nsa ndpr ov i dei nf or ma t i ona boutt heMer c edes Benzmodel sa ndt hemos ta c c ur a t ei nf or ma t i onon t hebes twa y sofdr i v i ngoneoft hes emodel shome .

model sonapr operoffr oa dt er r a i n,whi l es pendi ngqua l i t yt i me out door si ngr ea twea t her ,meet i nga nde x c ha ngi nge x per i enc es wi t hot herMer c edes Benzc us t omer sa ndf a ns . I nt heend, t her ei s nobet t era r gumentt ha nwha ty ourowns ens est el l y ouwhi l edr i v i ngi nar oughdes er ts et t i nga ndIbel i ev et ha tev ent het oughes t T hef ul lr a ngeofMer c edes BenzS UVmodel swer ea v a i l a bl e s k ept i c sa r enowc onv i nc ed, ” s a i dKha l i dS ha a ba n, t heGener a l Ma nf ort es t i ng,i nc l udi ngt heGCl a s s ,t heGLCl a s s ,t heM Cl a s s a gera tNBKAut omobi l es . a ndt heGL KCl a s s , i nc l udi nga l l a v a i l a bl eengi net y pesi nt he r a ngebet ween4a nd8c y l i nder s . ” NBKAut omobi l eswa sv er y Af t erv er i f y i ngt heper f or ma nc eoft heMer c edes BenzS UVmodel s , e x c i t edt obea bl et oofferMer c edes Benzf a nst hi ss pec i a l f a nswer ei nv i t edt ot es tt hei rownk nowl edgeof t hebr a ndi naMer da yi nt hedes er t , wher et heyc a nt r ul ywi t nes st hee x t r a or di - c edes Benzt r i v i ac ompet i t i onwi t hac ha nc et owi nv a l ua bl epr i z es . na r yper f or ma nc eoft hef ul lr a ngeofMer c edes BenzS UV NBKAa ndMer c edes Benzpr ov i dedf ornumer ousot hergi f t st ha t model sonapr operoffr oa dt er r a i n, whi l es pendi ngqua l i t y wer epr es ent edt oa l l gues t s . T heha ppi es tt or ec ei v egi f t swer et he t i meout door s k i ds , whoa c c ompa ni edt hei rpa r ent sf orwha tbec a meada yof t r ue f a mi l yf un.

15 i ssue, No. 1


“Bet t erbui l t ,bet t erbac ked. �

-Mi t s ubi s hi


QAC

D I n ewi t ht h eb e s t . . . Q A Ch o l d si t sa n n u a l s t a f f G A L Ad i n n e r

A

tapr es t i gi ousgal adi nnerat t he I nt er c ont i nent al Hot el Doha, Qat arAut omobi l es Companyhel di t sannual s t af f gat her i ngwi t ht hepr es enc eofH. EShei kh NawafBi n Nas s erAl ThaniChai r manandCEO ofNBKgr oup,Shei kh Fal ehBi nNawaf , andMr . Hus s ei nSi ddi qi ,DCEO ofNBK i n addi t i on t o member s ofNBK s eni or management ;Mr . Far r ukhAbbas , t hegr oup’ s COO, Mr . Vol kerSc hmi dt , t hegr oup’ s CFO,andMr .YannLas s ade,Oper at i onsDi r ec t or , t onameaf ew. Gr ac i ng t he e v ent H. E Shei kh Nawwaf ,appr ec i at edt het eam s pi r i t t hatpr e vai l ed bet ween t he QAC’ s management and empl oy ees . He t hanked t he empl oy ees f or t hei r gr eatef f or t sanddedi c at i ont hr oughoutt hey earof2013emphas i z i ngt o keepont hegoodwor k.

Mr .I habelFekyGener alManagerof Qat ar Aut omobi l es Company e x pr es s edhi sappr ec i at i on andgr at i t udef orQAC’ ss t af ff ort hei rdedi c at i onandhar dwor kt hatenabl edQAC t oac hi e v e145% ofi t sannuals al es t ar getdur i ng2013,andwi nni ngt he c ompany t he MMC s al es gr owt h awar df or r anki ng 1s ti n MENA r egi onand3r dwor l dwi de. “ Thankst o eac h and e v er yoneof y ou,wer egi s t er eda70% gr owt hVs . 10% mar ketgr owt h” , ElFekys ai d.

Thec el ebr at or ydi nnerpr ogr am al s oi nc l uded s pec i alr ec ogni t i onawar dst hatwer edi s t r i but edbyShei khNawafandMr .El Feky i n var i ousc at egor i esf or Empl oy ee of t he y ear , Bes t ac hi e v ementoft he y ear ,and Bes tPer f or manc e. The e v ent c onc l uded wi t ha l avi s h di nner ,empl oy ees and managementwer egl adt ot ake par ti nt hec el ebr at i on.

1 7 i ssue, No. 1


Q A Cg a t h e r i n g

ssue, No. 1 18 I


19 I ssue, No. 1


QAC

O u t l a n d e r2 0 1 4 Q

at arAut omobi l esCompany , t hee xc l us i v edeal erof Mi t s ubi s hiMot or sCor por at i on i nQat ar ,l aunc hedi t snewes tmodel , t heal l new2014Mi t s ubi s hi Out l anderatt hes t ar toft heI nt er Cont i nent alMi xedOpent hatQACi ss pons or i ng. Tour nament par t i c i pant s , ambas s ador s and medi ar epr es ent at i v es wer epr es entatt hee v entwher e

20 i ssue, No. 1

Mr . I habElFeky , Gener alManagerof QAC,unv ei l edt henew c ar ;wi t hi t s s por t i ngbol dnewdes i gnandas l eek, flowi ngaer odynami cbody ,t he2014 Out l anderi sdes i gned t oi mpr es s , butt hat ' snotal l ,t hes e v enai r bags , ant i l oc k br akes and Rei nf or c ed I mpac tSaf et yEv ol ut i on( RI SE)body c ons t r uc t i onwor kt oget hert okeep y ouandy ourf ami l ys af e,

,ear ni ngt hi sc ara5s t arr at i ngon t heEur oNCAP .The2014Out l ander r ec ei v edas ui tofal lnew advanc ed s af et yf eat ur esi nc l udi ngLaneDepar t ur eWar ni ng,Adapt i v eCr ui s eCont r oland For war d Col l i s i on Mi t i gat i on,gai ni ngt he2014Out l andert he 2013TopSaf et yPi c kawar dac c ol ade f r om t heU. Sbas ed“ I ns ur anc eI ns t i t ut ef orhi ghwaySaf et y” , whi c hi s


c ons i der edoneoft hewor l d’ smos tc r edi bl es af et yr es ear c hi ns t i t ut i ons. Thenew Out l anderr epr es ent st hef us i on ofe v er yf ac etofMMC’ sc ar bui l di ngt ec hnol ogyandknowl edge. I ti st hefir s tmodel f r om Mi t s ubi s hiwi t ht hi s des i gn l anguage, a" Sol i d-Saf e-Si mpl e "t hatai msat ac hi e vi ngas i gni fic ant l yr efinedl ookand f eel ” .Wi t ht hos ewor dsMr .ElFekyunv ei l ed t he new 2014 Out l ander ,addi ng “ Thi snewaddi t i ont oour4×4f ami l ypr omi s ese xc i t i ngt i mes .Thec ari ss uper bi n des i gn,per f or manc e,s af et yandc omf or t and wel ookf or war dt o an e v en bi gger s har e oft he 4x4 mar ket i nt he near f ut ur e " .

21

i ssue, No. 1


“Lovei st hef eel i ngyougetwhenyoul i kes omet hi ngasmuc h asyourmot or c yc l e. � -Hunt erS.Thomps on


NBK Power eds por t s

NBKPower edSpor t sandMVAgus t a ent erSt r at egi cPar t ner s hi p

D

Nas s erBi nKhal ed( NBK)Power edSpor t st oday announc edt hati thaspar t ner edwi t hMVAgus t a, t her enownedI t al i an mot or c y c l emanuf ac t ur er .Asar es ul toft hi sagr eement , t hef ul ll i neupoft hef amousMVAgus t a’ sF4, F3andBr ut al emodel s ,wi l lnow beavai l abl ei nQat aronl yt hr ough NBKPower edSpor t s . NBKPower edSpor t sal s obec omesa di s t r i but oroft hebr andi ns e v er alGCCandAs i anmar ket s .

“ NBKPower edSpor t si sv er ye xc i t edt obeabl et oi nt r oduc et oQat art hi st r emendous l yi mpor t antbr andi nt he mot or c y c l ewor l d. Thebr and’ ss t at ur eandi t samaz i ngher i t agewi l lc er t ai nl yc ont r i but et ot hepopul ar i t yof‘ dr i vi ng ont wowheel s ’ ,butal s ot ot headvanc ementofmot or s por t si nQat ar , ”s ai dSt ef anMoenc h,Gener alManager , NBKSRet ai l .

23 i ssue, No. 1


Mr .Umber t oUc c el l i ,Sal es& Mar ket i ngDi r ec t orofMV Agus t as ai d, “ wear edel i ght edt hatt hr oughNBKPower ed Spor t sourbr andwi l lnow bemor eac c es s i bl et ot hedi s c er ni ngQat ar imot or c y c l eent hus i as t sands por t s peopl e whohav el ongknownandr es pec t edMVAgus t af ori t se x c el l enc eandpar t i c ul arappeal ” . NBKPower edSpor t swasl aunc hedi n2008asanumbr el l a f ort womai nmot ors por t sl ei s ur ec ompani es-Har l e y Davi ds onmot or c y c l esandKawas akimot or c y c l esandJ et s ki s . NBKPower edSpor t s ’c us t omerbas ei nc l udesmot or c y c l es ands por t sent hus i as t st hatenj oyt heout doorl i f es t yl e. I nor dert os howc as ei t smot or c y c l ebr andsi nabefit t i ng s pac e,NBK i spl anni ngt obui l dabr andnew t wofloor l uxur ys howr oom onSal waRoadi nDoha.MVAgus t aand Kawas akiwi l lbepr oudt os har et hi snew flags hi ps t or e wi t hc ompl ement ar yhi ghend I t al i an ac c es s or ybr ands whi c hwi l lal s obedi s pl ay edatt hi se xc i t i ngnewv enue.

ThenameMVAgus t afir s tr os et opr omi nenc ei nt heear l y t went i et hc ent ur y ,i dent i f yi ngapi oneeri nt heI t al i an aer onaut i c si ndus t r y:c ountGi ovanni Agus t a. Hi sc ompanywasf oundedi n1907andpr oduc edai r c r af tunt i lhi s deat hi n1927 .Fol l owi ngt hes ec ondwor l dwar ,i n1945 t hefir s tMV Agus t amot or c y c l ewaspr es ent ed t ot he publ i c–t he“ 98”model . MVAgus t amadei t snamei nt he wor l d ofmot or c y c l er ac i ng i nt he fif t i es ,i nt r oduc i ng manyi nnovat i onst hatwoul dmar ki t ss uc c es s .I nt he ear l yni net i es ,t hebr andwasac qui r edbyCagi vaMot or andi nt hepas t15y ear si thasr ei nf or c edi t spr es enc easa poi ntofr ef er enc ei nhi ghandmedi um per f or manc emot or c y c l es .

Mos te x c l us i vebr andofmot or c y c l esnow i nQat ar , s el ec tGCCandAs i anmar ket sunderNBKPower ed Spor t s

24 i ssue, No. 1


NBK Hol di ng

Nas s erBi nKhal eds pons or s Qat ar ibi kerAlSul ai t i D

oha ,Qa t a r– –NBKHol di ng,Qa t a r ’ sl ea di ngbus i nes s c ongl omer a t e, a nnounc edt oda yt ha ti twi l l be s pons or i ngr i s i ngQa t a r imot or c y c l er a c erS a eedAlS ul a i t ii n 2014s ea s on.T hec ompa nyr epr es ent edbyS hei k hF a l ehBi n Na wa fAlT ha ni&Mr .Hus s ei na lS i ddi quiNBK’ sDeput yCE O, ha ndedov ert hek ey st oabr a ndnewa ndf ul l youtt t edKa wa s a k i ZX10Rt ot hey oungr a c erdur i nga noffic i a l c er emonyhel d a tNBKhea dqua r t er . Al S ul a i t i wi l l c ompet ewi t ht hebi k ei nt he Qa t a rS uper bi k eCha mpi ons hi p( QS BK) her ei nQa t a ra swel l a s i nov er s ea sc ompet i t i ons .

NBKha sl ongbeenapa t r onof s por t si nQa t a r , a c t i v el ys uppor t i ngt hegov er nment ’ sv i s i onoft ur ni ngt hec ount r yi nt oar egi ona la ndi nt er na t i ona ls por t i nghub. Mot or s por ti npa r t i c ul a ri sa l s oaper s ona lpa s s i onofHES hei k hNa wa fNa s s erAl T ha ni &CE OofNBK. “ Wi t hs oma nyi c oni ca ut omot i v ebr a ndsi nourpor t f ol i o, i ti s onl yna t ur a l t ha tt hec ompa nyi sbui l di ngas t r ongpr es enc ei n t hemot or s por ta r ena , ”s a i dS hei k hF a l eh. “ Asa na v i df ol l ower oft hes por ta ndapr oudQa t a r i , i ti smyper s ona l des i r et os ee Qa t a r ir i der sa nddr i v er sma k i ngama r kont hei nt er na t i ona l r a c i ng s c ene .T hes pons or s hi p ofS a eed AlS ul a i t i ’ sr a c i ng s ea s onr i di ngt heKa wa s a k ii sones ma l ls t ept owa r dst ha t dr ea m. ”

25 i ssue, No. 1


T hec us t omoutt t edKa wa s a k if ea t ur esas uper l i ghtc a r bon berf a i r i ngwi t hbes pok eKa wa s a k ia r t wor k . Ca l l i ngupona l l oft hebi k e ’ s200bhpofr a wpul s a t i ngpower , Al S ul a i t i ha sa l r ea dys ma s hedhi sol dper s ona l bes tl a pt i mei nt es t i ng. Hei s c ur r ent l yl a ppi ngt he5. 38k mL os a i lI nt er na t i ona lCi r c ui ti n2 mi nut esa nd4s ec onds , whi c hi swi t hi n2s ec ondsoft het op t opi nt er na t i ona l r i der si nt hes a mec l a s s . Her i desi naDa i nes e s ui t , gl ov esa ndboot sa nda nXL i t ehel met , a l l pa r t of t hes pons or s hi pdea l wi t hNBK.

26 i ssue, No. 1

“ I ’ mv er yt ha nk f ult oH. Es hei k hNa wa fNa s s erAlT ha nia nd NBKf ort hi ss ea s on’ ss pons or s hi pa ndf ort hei rv ot eofc on denc ei nmyr i di ng, ” s a i dS a eedAl S ul a i t i a tt heha ndov erc er emony . “ I wi l l put i nmyv er ybes t effor t st hi sy ea r ont heKa wa s a k i , a ndhopef ul l ywec a nha v eas uc c es s f ul s ea s ont oget her . ”


S hei k hF a l ehBi nNa wa fc ons i der si tawor t hya c hi ev ementf or Qa t a rt oha v eal oc a lr i derupont heboa r dwi t hc ha mpi on r a c er sf r om a l l ov ert hewor l d. “ Ourv er ybes twi s hest oS a eed f ort hes ea s ona hea d, a ndNBKi sbehi ndhi ma l l t hewa yt ot he ni s hl i ne , ” hes a i d.

NBKHandsovera c us t om 200 bhp Kawas aki r ac i ng bi ket o AlSul ai t i f or2014s eas on.

” 27 i ssue, No. 1


Aj oi ned proj ectbetween NBK PR Dep .and FoxAdv.


Nbk Insider Issue01