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The marketing event of the year Seth Godin Invisible or Remarkable?

Reykjavík, Iceland, November 29th 2012 ÍMARK – The Icelandic Marketing Association


An event no marketer in Europe should miss Seth Godin is a best-selling author, entrepreneur and agent of change. Seth Godin is one of the best known marketing gurus today and he is coming to Iceland to give a talk at IMARK´s event. Seth does not often give talks outside of USA, and in fact he has not given a talk in Europe for two years. Event speakers: Seth Godin, Magnus Scheving, founder of LazyTown, and George Bryant, founder of Brooklyn Brothers. This is an event no marketer in Europe should miss. A chance to hear one of the most inspiring lecturer in marketing today, as well as visiting the vibrant and unique Reykjavík.

Seth Godin Bestselling author, entrepreneur and agent of change Named one of the top 21 speakers for the 21st century by Successful Meetings magazine, Godin draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet. Godin is the author of thirteen books that have all been bestsellers around the world and have


been translated into more than 35 languages. His most recent titles include We Are All Weird. The book itself calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique, albeit sometimes weird, values. Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week. Seth is consistently rated among the very best speakers by the audiences he addresses

Invisible or Remarkable? In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow� – an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.


Magnus Scheving Founder and creator of LazyTown Magnus Scheving is a successful athlete, entrepreneur, writer and producer. He is the creator of LazyTown, possibly the most successful children’s TV series in the world, in which he writes, directs and stars as Sportacus. Magnus is also a much sought after public speaker and adviser to Governments. Magnus was European champion in aerobics in 1994 and 1995, and a silver medallist in the aerobics’ World Championship in 1994. In 1995, he was voted Athlete of the Year in his home country, Iceland, and remains a world-class athlete to this day. Over the last 20 years, Magnus has worked consistently to promote the philosophy behind LazyTown and bringing it to fruition, but it hasn’t always been easy. In the early days he worked as a carpenter, gym teacher, gym owner and TV show host, while developing his ideas and gathering the information and research that makes LazyTown the success it is today.


George Bryant Founding Partner, The Brooklyn Brothers George Bryant is a founding Partner at The Brooklyn Brothers, a company he started in London four years ago to help businesses find more modern and creative ways to connect with today’s changing consumer. George claims to be obsessed with finding new ways to solve problems. He is part-strategist, part-creative and a product of 20 years working across brands as diverse as Apple and The Olympics, Orange and the film Being John Malkovich. He has worked in the UK and the US at agencies from Mother to Chiat Day. George could also be said to have an almost unhealthy fascination with Iceland. He has visited “this amazing country over thirty times and I always leave inspired and invigorated”.


Schedule Place: Time: Price: Tickets: More information:

Háskólabíó conference center, Reykjavík November 29th 2012 €280 www.midi.is www.imark.is

8:40

House opens

9:00 – 9:10

Opening of the conference

9:10 – 9:40

George Bryant – “People Power. Why the most powerful tool in business is the one you can't buy. Us.“

9:45 – 10:15

Magnús Scheving – “The Power of being Lazy.“

10:15 – 10:30

Break

10:30 – 12:00

Seth Godin – “Invisible or Remarkable?“

12:00

End of conference

The Icelandic Marketing Association (IMARK) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing in Iceland. IMARK principal roles are informing, connecting and awarding. Members are marketers within various companies and different industries, mostly people who work within marketing departments, media, advertising, PR, and so forth. Through relevant information, comprehensive lectures and targeted networking, IMARK assists marketers to continuously improve their skills and knowledge as well as exchange ideas and experience. Every year IMARK selects Marketing Company of the Year and Marketing Person of the Year. This award is desirable within the marketing community and the President of Iceland honors us with his presence. IMARK hosts the Icelandic Advertising Award every year as well, an award that is also much sought after.


Seth Godin ráðstefna