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HORSE TRAILER SHOPPING REIMAGINED FOR THE 21ST CENTURY

THE PREMIER HORSE TRAILER MARKETPLACE


HORSETRAILERS.NET Horsetrailers.net is an online platform dedicated to connecting customers with horse trailers that match their needs and budgets. Leveraging our team’s digital marketing background and lifelong enthusiasm for all things equine, we have combined detailed competitive analyses, thorough research, and direct customer feedback with insiders’ perspective and a top-tier web development team to create a platform and mission that clearly caters to the needs of a large and lucrative market.

OUR MISSION HorseTrailers.net has established itself as a trusted source of answers and information for equestrian enthusiasts. We will implement proven strategies & tools unique to this industry, presenting advanced features with clear, simple usability to convey professionalism & inspire trust in users. Our goal: to become the #1 trusted online horse trailer marketplace.


WHY WILL CUSTOMERS CHOOSE HORSETRAILERS.NET? We spent months analyzing existing industry offerings and actively seeking detailed feedback from equestrian enthusiasts. Their input showed us how to develop a unique, intuitive platform that delivers precisely what they want when the plan to buy. HorseTrailers.net is the most technologically-advanced website of its kind, incorporating features unavailable elsewhere in the industry. We focus on appealing to the broadest market by presenting a wealth of relevant information

via

stress-free

user

experience that makes finding answers easy on any device.

WELCOME TO HORSE TRAILER SHOPPING, REIMAGINED. Our shoppers’ experience is supported by cutting-edge tools at every stage of the purchasing process – this actually enhances our site’s simplicity and ease-of-use. No more scouring the dark corners of the web in the wee hours of the morning:

Make Informed Choices

Create Custom Alerts

Shop

One-stop knowledgebase including prices, specs, reviews & more

Know the instant a trailer you’ll like becomes available

Conveniently, comfortably & safely among trusted merchants


WHY SHOULD ADVERTISERS PARTNER WITH HORSETRAILERS.NET? HorseTrailers.net maintains a clean, modern, absolutely professional image. Our site experiences ongoing optimization, ensuring high visibility for our own content and our partners’. This means customers are able to easily access the information they need to make an informed buying decision.

HORSE TRAILER MANUFACTURERS

HORSE TRAILER DEALERSHIPS

Brand recognition keeps your affiliate dealers

Access a targeted audience by listing your

moving your units consistently.

inventory on our site.

Content marketing is one of the best ways to

In addition to the instant exposure this provides,

present your company as an industry leader, and

customers

it’s a large part of our growth strategy. This is a

rate/review your business on our site, and share

perfect opportunity for you to share your vision

those reviews with others. This type of publicity

with your audience.

provides significant lasting value because it comes

What new features are you cooking up? Will you

from your customer, rather than your company.

will

have

the

opportunity

to

be attending a trade show this season, where your customers can check out your products hands-on?

Your business will be directly affiliated with and

Maybe there’s an important safety update, or an

promoted by one of the web’s most trusted –

engaging story, you’d like to share.

and professional– equestrian authorities.

Your customers want to hear all about it. We can help you reach more customers more efficiently, and get them through your dealers’ doors when they’re ready to buy.


A SITE FOR SORE EYES Inspired by longstanding, successful platforms in the auto industry (and others) and backed by a technical dream team, HorseTrailers.net is a fully-responsive web site focused on intuitive user experience. That means users feel comfortable onsite, don’t get lost, and always know exactly what to do next. Because we think the best platforms are the ones that help you find what you’re looking for – without getting in the way.


RESEARCH CENTER Customers want a simple, “one-stop shop” to research horse trailers before making a purchase. We will provide this, enabling them to compare models, brands, trailer specs, prices and more. Our knowledgebase includes searchable horse trailer reviews, news, buyers’ guides, and other relevant articles to help customers make informed choices. Active content producers have the opportunity to establish themselves as industry thought leaders via our Research Center. From here, customers link directly to listings that match their criteria and are relevant to what they’ve learned.

TRAILER SCOUT Horse trailers are not cheap. Good deals go fast, customers spend many hours searching for them and are often frustrated to discover the trailer is already long gone. Our customers will simply idetify their dream trailer specifications to us and we’ll notify them by email the instant a new listing matches their criteria. Your pre-qualified inventory listings are delivered directly to the inbox of a prospect who is actively seeking them – this was one of the most-requested features during our market research.

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CATIONS

Type

e

BUYER PROTECTION

Horse

Bumper Pull

Height

6’ 7”

Weight

2100 lbs.

r of Horses

2

yle

Straight

pening

Double Rear

sion

Bunkhouse

ures

Awning Generator Toilet Shower Fridge Cooktop AC Shortwall Dinette Sofa

Reports of online fraud are rampant among horse trailer shoppers. Scammers create false advertisements and manipulate unsuspecting customers into sending money. Secure verification is critical to a prosperous marketplace; we offer free ID verification to all sellers & advertisers on our site with industry-standard security software. We also provide photo-verification services for trailer titles themselves – what you see really is what you get.

SHOP SAFE

With these protections in place, our customers can feel

s

comfortable

Midtack Mangers Escape Door Dressing Room Track Compartment Hayrack Walkthrough

they’re

shopping

safely

with

trusted

merchants.

ty

10-year limited structural warranty on 2013 and newer models. 8-year limited structural warranty*** on 2008-2012 models; Transferable warranty** available on qualified trailers. See dealer for more info.

Back to Top

RATINGS & REVIEWS

S & REVIEWS OVERALL RATING

Hawk 2 Horse BP with Dress

2 Reviews | Write a review

We’ve created a rating & review system for horse trailer

t Value!

dawag01 from Nicholson, GA | February 3, 2014

Report inappropriate content

y nice mid-size SUV. The backup camera is definitely a plus. The buttons on the steering wheel are great features to help keep your

t ahead and hands on the wheel. The Bluetooth capability is phenomenal including the ability to read my texts. I have a lot more leg

did in my former 3-row SUV. Gas mileage is superb. I was filling my tank with $80+ twice a week and now it usually takes only $40 once my Rogue. The LED lights give a great aesthetic appeal. The display on the dash and radio are excellent visuals. Trunk space and

shelves are wonderful. I definitely am in love with my new Rogue!

brands, models, and dealerships. This system integrates with our Research Center knowledgebase; growing collaboratively and becoming more valuable & visible over time as our team, content marketing affiliates, and customers add genuine, relevant insights.

1 out of 1 people found this review helpful

Did you find this review helpful?

Money

Yes

No

This system is calculated to recognize and reward

t Value!

dawag01 from Nicholson, GA | February 3, 2014

Report inappropriate content

y nice mid-size SUV. The backup camera is definitely a plus. The buttons on the steering wheel are great features to help keep your

t ahead and hands on the wheel. The Bluetooth capability is phenomenal including the ability to read my texts. I have a lot more leg

did in my former 3-row SUV. Gas mileage is superb. I was filling my tank with $80+ twice a week and now it usually takes only $40 once my Rogue. The LED lights give a great aesthetic appeal. The display on the dash and radio are excellent visuals. Trunk space and

shelves are wonderful. I definitely am in love with my new Rogue!

1 out of 1 people found this review helpful

Did you find this review helpful?

Money

ESTED IN

ING WITH US?

ng you should have a persistent pitch ertisers; putting it here in the footer it's ever-present and it shows up ch results.

MORE ABOUT THE BENEFITS

Yes

No

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STILL HAVE

QUESTIONS?

QUICK & HELPFUL

LINKS

Horserailers.net 123 Anystreet City, ST 33333

Trailers & Trucks for Sale

888.555.5555 Info@Horsetrailers.net

Trailer Scout

Research Center

Directory

businesses offering superior customer service – top performers (in satisfaction, not sales) receive a badge you can display on your website and other marketing tools.


DEALER / MANUFACTURER PROFILE DIRECTORY As a HORSEtrailers.net partner, you receive your own branded profile page in our directory. These profiles are fully searchable; customers can filter results by location, services, trailer types, special offers and more. Your profile’s visibility on the site will turn prospects into customers by linking directly to your inventory, social media profiles, ratings/ reviews and other content.

USER FRIENDLY RESULTS EXTENDED MARKETING

CUSTOM FILTERING

SOCIAL CONNECTION


IMPORTANT NUMBERS We have done our homework. Our love of horses brought us here. But it’s our digital marketing background that will benefit you.

SEARCH

At least half of online shoppers begin by querying a search engine. Optimization is crucial; over 75% of them never look past Page 1 of search results.

MOBILE

Any modern site needs to translate perfectly to mobile platforms. Today, more than 25% of searches are mobile-based, and Morgan Stanley’s analysts predict that mobile Internet traffic will actually overtake desktop traffic by 2015.

SOCIAL

59% of active Internet users in North America have a Facebook account and use it regularly. 27% of all time spent online is dedicated to social networking – social media unifies targeted customer bases on one platform for efficient advertising and content promotion.

CONTENT

90% of customers find unique, custom content useful. Content marketing costs 62% less than traditional marketing and generates 300% as many leads (that means lots more eyes on your ads).

REVIEWS

Over 70% of shoppers consult at least one review before making a purchase. 97% of them report the review to be accurate, and 70% of them further amplify the review’s impact by sharing it with friends, family, and followers. Onsite reviews can improve conversions by 20%.

ANALYTICS

as an advertising partner, your HorseTrailers.net user dashboard displays precise statistics: how much traffic, how many inbound leads, referrals and Trailer Scout matches each ad generates. We also provide itemized quarterly reports that include search trends, sales activity, and other important metrics. Is your ad actually working? How well? You’ll never have to wonder again.


MARKETING & GROWTH STRATEGIES HorseTrailers.net approaches marketing holistically. We work with top professionals to ensure each channel is fully covered, targeted appropriately and, most importantly, useful & relevant for users. Our campaigns will be multi-tiered:

SEO / SEM

DIGITAL ADVERTISING

When customers have a question (like, “where can

We run ad campaigns on popular, high-traffic

I find X horse trailer?”) they ask a search engine,

equestrian sites and forums. This helps establish

which returns sites that may answer the question

our name in the industry by creating brand

– simply put, the better the answer the better a

awareness/recognition

site gets ranked.

enthusiastic prospects.

among

our

most

We work with a highly-respected SEO and SEM (Search Engine Optimization and Marketing, respectively) consultant to ensure all content is fully optimized to draw maximum traffic to our site. We also run paid ad campaigns on all major search engines; this ensures we are advertising to the right audience: people who are already in the market for horse trailers and trailer -related products and services.

SOCIAL MEDIA

PUBLIC RELATIONS (PR)

Social media has become one of the heaviest

We have contracted an equestrian PR specialist to

drivers of online traffic. We already have an

help us gain fast exposure through feature stories

established presence on Facebook with over 1500

in popular media. This person will create and

fans. We will continue growing this presence to

submit press releases to equestrian publications,

promote our site and its advertisers and will

news sites, and blogs, leveraging an expansive

establish similar presences across all leading social

network of professional connections.

networks.


MARKETING & GROWTH STRATEGIES (CONT.)

CONTENT MARKETING We have partnered with several horse-trailer-specialist content creators. They research and develop unique informational content for us, continually optimizing to directly target the questions our prospects are asking search engines. We will continue building our knowledgebase, focusing on share-worthy content that provides fuel for our social media campaigns. The more answers we offer, the more traffic we will generate – each piece of relevant content will return growing numbers of visitors over time. Our site is designed to integrate seamlessly with social media, allowing content and ad-sharing across networks with a single click.

10

7.9

5

0

EMAIL MARKETING

PROMOTIONS & CONTESTS

REVIEWS & RATINGS

We have partnered with several

We will create additional incentive

Customers are able to review and

equestrian-focused

website

to visit our site by launching regular

rate

affiliates, each with long lists of

promotions and contests to attract

HorseTrailers.net (and we will

targeted

have

new customers and reward existing

actively them).Prospects are FIVE

agreed to use these mailing lists to

ones. This helps increase new sales,

times as likely to trust user reviews

help us spread the word about

drives repeat business, boosts

– even from unknown sources –

HorseTrailers.net. For you, this

overall site traffic and gives us the

over advertising.

means

opportunity to solicit ratings &

customers

substantial,

and

rapid,

and

targeted exposure to customers across the country – each email blast

reaches

over

equestrian enthusiasts.

25,000

reviews from satisfied customers.

equestrian

products

on


OBSESSION

PASSION

We’ve been obsessed with horses and

When

technology our whole lives. To us,

something, you want to make it the best it

HorseTrailers.net is much bigger than just

can be. Our team is genuinely committed

a website – it’s the rich resource library

not just to grow HorseTrailers.net, but

we always wished we had access to,

also to keep it fresh, modern, visible, and

combined

and

always relevant. We continue to identify

community everyone can feel confident

friction points experienced by producers/

getting involved in.

retailers and their online customers, and

with

a

marketplace

you

care

this

much

about

we will focus on removing them to We’re

sharing

our

obsession

with

improve their experience.

everyone in North America.

KNOWLEDGE

BUSINESS

Thanks to the aforementioned lifelong

Thank you for taking time to learn about

obsession and passion, we understand

HORSEtrailers.net. We are excited about

equestrian enthusiasts firsthand and have

changing the face of horse trailer

personally experienced the difficulties

shopping forever, and we’d really like you

they face when shopping online.

to be involved.

Our team comes has a combined 25+ year

Please contact our West coast sales rep,

background in digital marketing – it’s how

Janell Baranski, to schedule a site dmeo at

we feed our horses – and we partner with

your convenience.

respected industry leaders to keep our strategies airtight and innovative as

We look forward to working with you!

HorseTrailers.net grows and evolves.

Janell Baranski Janell@HORSEtrailer.net 866.570.3560 x700


HORSE TRAILER SHOPPING REIMAGINED

ADDRESS

FORT WORTH, TX

PHONE

866.570.3560

EMAIL

INFO@HORSETRAILERS.NET

FOR THE 21ST CENTURY

THE PREMIER HORSE TRAILER MARKETPLACE

HORSEtrailers.net  

2014 Sales Brochure

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