February / March 2012 • Vol. 4 • Issue 1
official publication of the
Jessica springsteen leading lady Rider 2011 © Diana DeRosa
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r a B e h t Raising
Dr. Pearse Lyons President, Alltech
The debut of the Alltech National Horse Show came and went with great fanfare and accolades, as those who were in the stands or aboard horses will attest. But just as no top rider would be satisfied with one major win, neither is Alltech or the National Horse Show Association. The Alltech National Horse Show will be back in 2012, and our sights are set higher than ever.
This special edition of EQUINE INTERNATIONAL features highlights of the 2011 show and offers a preview of what’s to come when the event returns to the Alltech Arena at the Kentucky Horse Park this fall, from October 31 through November 5, 2012. There are already three new things to look forward to this fall: bigger prize money, an extra day of competition, and perhaps most exciting of all, the return of the dazzling American Saddlebreds, which were a traditional crowd pleaser throughout the show’s Madison Square Garden era.
© Alltech/Paul Atkinson
While the debut event at the Alltech Arena was a good beginning, in our mind it was just that: only the beginning. More than 560 horses and 350 riders from nine nations, including nine Olympic veterans, competed. Can that be topped? Absolutely, or we wouldn’t be sponsoring the show again this year. And while we’re focusing on ways to make the 2012 Alltech National Horse Show a success, we are simultaneously ensconced in preparations for the Alltech® FEI World Equestrian Games 2014TM in Normandy, which will take place August 24 through September 7, 2014. (For an advance look, turn to page 16.) Please join us on our journey to these exciting events as developments unfold in upcoming issues of EQUINE INTERNATIONAL.
Lillie Keenan and Vanhattan soared to win the $50,000 Show Jumper Hall of Fame Junior/Amateur Owner Jumper Championship. ÂŠ Shawn McMillen
That Was Then,
This is Now
A veteran photojournalist and equine publicist shares her memories of the National Horse Show of years gone by and her observations of the inaugural Alltech National Horse Show, which was held November 2-6, 2011 in the Alltech Arena at the Kentucky Horse Park.
Article and Photographs by Diana DeRosa
y memories of the “old” National Horse Show are mostly from the era when it was held in Madison Square Garden, where for many years I handled the show’s public relations. Dealing with the media in the Big Apple was tough, but we managed to get TV publicity for the show on the weather shows, early morning talk shows and other programs. I recall the mini horse show we organized outside of the NBC Studios, the dog agility demonstration we held at Central Park, and the lasso demonstration we did in front of the Penn Plaza hotel. Joan Lunden, then with “Good Morning America,” was a terrific supporter and would come each year to do a morning vignette about the show. CNN was just across the street from the Garden, and they did multiple feature segments. We even had the retirement of the legendary race horse Cigar (who now resides in the Hall of Champions at the Kentucky Horse Park) take place center stage. This is only a portion of a very long list of media that we were able to convince to do stories about the National when it was held in Madison Square Garden, where competition for so many things to do in New York City could make it a challenge to lure the masses inside. But that was then and this is now. In November 2011, I attended the National again after many years of watching it move from the Piers in New York City, to Florida, then Syracuse. Finally it made its debut in the Alltech Arena at the Kentucky Horse Park, where it became known as the Alltech National Horse Show.
Welcome to a New Home
The “new” National followed closely in time after the Washington International Horse Show (for which I do the advance equine PR and during competition week handle the inhouse photography). Washington had taken place in Washington, D.C., just a week before the National. Despite the time crunch and fatigue factor, I felt compelled to make the trek to Lexington, knowing that at last the National would be arriving in its final new home. I wanted to see what the show’s first year in Lexington would bring and whether I could regain those fond memories from the past, when the National was so closely tied to the other major indoor shows that they often worked together. My vision for the future is that these shows once again join hands. There was a time when Washington, the National and Toronto came together to hold a Nations Cup series. Together they were a team working toward a common goal of having each of these shows be successful independently, while also finding ways to work together to cut costs and offer a great array of classes. I believe that potential still exists, and I hope the leadership of these shows make an effort to somehow tie these indoor shows together in a way that benefits both them and the sport. So my journey to this “new” National Horse Show was geared to arrive in time for the Saturday night $250,000 Alltech Grand Prix and Sunday’s Maclay Finals. Of course I was scrutinizing everything, and here are my observations.
A Photographer’s Paradise I don’t know if any thought was put into the arena backdrops for photographers, but if you positioned yourself properly the backdrops and the beautifully designed fences made those of us snapping pictures very happy. The Alltech Arena is a photographer’s paradise. The Saturday night party at Gracie Street Garden was fabulous, with a wonderful turnout, packed dance floor and smiling faces. Dr. Lyons, president and founder of Alltech, was there with his wife Deirdre, and they both took part in the fun. They were seen on the dance floor along with the famous Pedro Cebulka, the keeper of the in-gate, who always dons the most creative outfits. Bruce Springsteen was there with his wife Patti, celebrating his daughter Jessica’s third-place finish in the Alltech Grand Prix. Jesse was also named the show’s Leading Lady Rider. That was a huge victory for this young woman, whose career in the open jumper ranks is fairly new. Olympian Nick Skelton of Great Britain was seen enjoying the camaraderie at Gracie Street Garden after having finished second in the grand prix on Carlo 273 behind the winner, Richard Spooner aboard Cristallo. Nick was following in the footsteps of his victory at the Washington International, where he and Carlo won the President’s Cup Grand Prix. He almost made it two in a row, but mere seconds put him behind Spooner.
The Social Scene
While busy with my work, I made some friends along the way. There were two gentlemen sitting behind me as I was photographing the scene with Nikon’s 200-
400 lens, and one started asking me about my camera equipment along with all sorts of other questions. These weren’t horse people, but Craig and his friend were having the best time watching the show and then networking at the soiree at Gracie Street Garden. The afterparties at the MSG National were always a big draw, so this party was a bonus that everyone appreciated. The media setup at this year’s National was similar to that at the Alltech FEI World Equestrian Games satellite setups in 2010 and was totally adequate for what we in the press needed to do. I had seen many of the same media representatives in October at the Pan American Games and at the Washington International. Here they were again, discovering the new National along with me. The Alltech Arena’s concourse was filled with vendors, and the array of items was varied and fun. There was also a Kidzone packed with activities that delighted the youngsters. Pearse’s Place was a nicely turned out lounge and eatery where competitors and spectators mingled in a relaxed and welcoming atmosphere. The VIP seating area at the show was packed and from what I understood, tables were sold out. The Taylor Harris Club was an ideal location from which to view the Alltech Arena while enjoying a fine meal. In between the social events and the competition were press conferences, including one pertaining to the Alltech® FEI World Equestrian GamesTM 2014 in Normandy. The phrase that sticks in my mind from that was: 15 months of preparation, 15 days of competition and 15 years of a legacy as a
result of these Games. The 2014 Games also have a big pot of money, thanks to Alltech’s contribution and major funding from the French government. Because of that, ticket prices will be extremely affordable. (For more information on the 2014 Games, turn to page 16.) Drs. Pearse and Mark Lyons participated in the press conferences. When I asked Pearse what the face of Alltech would look like at the 2014 Games, his response was: “the same yet different.” He went on to explain that Alltech will continue to have a strong presence at the 2014 event, as it did in 2010, but this time will bring an increased focus on the European market. That makes sense, since Alltech is a large global company and has long had a presence in France with its offices in Paris and Nantes.
Dawn of a New Era
The presentation of the trophies marked the end of this horse show but the beginning of a new era. For those who attended the inaugural Alltech National Horse Show, it was a really fun, competitive event with top-notch competition, fabulous parties and an exciting, electric feeling in the air throughout the entire five days. With Alltech and the many other supporters who helped bring the show to the Kentucky Horse Park, the future for this event looks bright beyond words. While it will never be like the horse show held in Madison Square Garden, that's okay because this one will gain its own look and feel. And that is as it should be.
Artist Peter Williams was commissioned to depict each day of the show in a painting (top left). Vocal renditions by Dr. Everett McCorvey and the Alltech Vocal Scholarship Competition winners opened the evening events (center). Pedro Cebulka enjoyed a relaxed moment with Olympian McLain Ward after one of his rides (top right).
Kent Farrington and Up Chiqui proved unbeatable in Friday evening's $60,000 Spy Coast Farm Open Jumper Speed Stake. ÂŠ Shawn McMillen
Photograph © Diana DeRosa
Quotes “What an incredible venue this is!
There was some very exciting jumping and incredible prize money. There was a lot of enthusiasm from sponsors, athletes and people involved in the support of this event. That’s very exciting to see.” — Olympic gold medalist 8
Patrons of the sold-out Taylor Harris Club (at right) had the best seats in the house. Meals were served by Stevie McMahon, the British Butler, who has worked with the Royal Family.
From the “Kentucky Horse Park is a great venue with a beautiful arena.
I think they could host
a World Cup here one day. With 2011 being the first year the Alltech National Horse was hosted here, they put a huge effort into making it a success. I love that all of the classes had big money. That brings in top riders with their best horses – they all go out there and try to win.” —
Kent Farrington, winner of the $60,000 Spy Coast Farm Open Jumper Speed Stake
Jumper Highlights Alltech $250,000 Grand Prix
Open Jumper action at the Alltech National Horse Show 2011 wrapped up Saturday evening with a fast-paced jump-off in the Alltech $250,000 Grand Prix CSI-W. Richard Spooner and Cristallo won, beating Great Britain’s Nick Skelton aboard Carlo 273 by just three-tenths of a second. Jessica Springsteen and Cincinnatti Le Silla rounded out the top three as the fastest four-fault combination during the short course. Springsteen also won the Leading Lady Rider Award presented by Martha Jolicoeur, while Skelton earned the Audi Leading Rider Award.
$50,000 Show Jumping Hall of Fame
Saturday evening hosted an array of talented Junior and Amateur-Owner Jumper riders. In the $50,000 Show Jumping Hall of Fame Junior/Amateur-Owner Jumper Championship, Lillie Keenan won aboard Vanhattan. Robert Lee guided El Grecco to second place, with Charlotte Jacobs and Promised Land finishing third.
Sasco Creek Farm International Open Jumpers $50,000 Welcome Stake
Wednesday evening showcased the Sasco Creek Farm International Open Jumpers $50,000 Welcome Stake, benefiting the Alltech Sustainable Haiti Project. Riders raced over the technical track set by Richard Jeffery, and with a blazing pace of 57.93 seconds the winning honors went to Todd Minikus aboard Sweetheart. McLain Ward and Pjotter Van De Zonnehoeve followed in second with a clear time of 58.02, while Laura Kraut and Teirra picked up third place honors with a time of 60.56 seconds. As only the second horse and rider combination of 44 to compete, Nick Skelton and Unique set a masterful example. With each rail in place, they tripped the timers at 60.65 seconds, but it would only be good enough for fourth. Kraut stepped in to better the time with Teirra.
Quotes the facility was phenomenal, the management was excellent,
“I love the National Horse Show...
and obviously the prize money is a big factor. Whenever you are planning a trip you have to think of the risk-reward, and there’s a lot of reward coming here, so that makes the decision a heck of a lot easier.”
Richard Spooner, winner of the Alltech$250,000 Grand Prix
Junior and Amateur-Owner Welcome Stakes
On Thursday Kaitlin Campbell and Rocky W won the Chansonette Farm $10,000 Amateur-Owner Jumper Welcome. They blazed around the course in 53.110 seconds. Their time pushed the pair to the top of the leaderboard and stayed intact for the remainder of the class. Meagan Nusz and Banana D’ive Z claimed second place after stopping the timer at 54.146 seconds. Caitlin Hope and Total Touch also posted a clear effort, but their time of 56.862 seconds put them in third place. Earlier that evening, Lillie Keenan and Vanhattan dominated the Sleepy P Ranch $10,000 Junior Jumper Welcome Time First Round. They stopped the clock at an untouchable 53.047 seconds, followed by Meg O’Mara and Sinatra IV in second place. Charlotte Jacob earned third and fourth places aboard Promised Land and Karonda V. Schl’hof Ch, respectively.
Britain’s Scott Brash and Bon Ami rounded out the top three with a quick and clear effort.
Junior and Amateur-Owner Jumper Stakes
Earlier in the evening was the Chansonette Farm $15,000 Amateur-Owner Jumper Stake. The previous night’s reserve champions, Meagan Nusz and Banana D’ive Z won again. Kaitlin Campbell and Rocky W took second. During the Sleepy P Ranch $15,000 Junior Jumper Stake, 12 of 23 entries posted clean efforts and moved into the short course. Charlotte Jacobs set the pace by posting a clear round as the first rider to challenge the short course with Karonda V. Schl’Hof CH, eventually earning third place. Lillie Keenan and Vanhattan won the High Junior Jumper class with a double-clear effort, followed by Chase Boggio aboard Hennessey in second place.
International Open Jumpers
After a jump-off in Thursday’s $75,000 Double H Farm International Open Jumper class, McLain Ward and Rothchild led the victory gallop. Pan American Individual and Team Gold Medalist Christine McCrea followed in second, while Lauren Hough and Quick Study finished third. The jumper action continued Friday evening with the $60,000 Spy Coast Farm Open Jumper Speed Stake. Kent Farrington and Up Chiqui dominated the class with blazing time, beating second-place finishers Nicholas Dello Joio and Notre Star De La Nutria by almost four seconds. Great
nhs.org From the
an ideal location
“The Alltech Arena is for the Alltech National Horse Show. It is perfect for all the horsemen and horses, and it really captured the feel of Madison Square Garden.”
George Morris, USEF Show Jumping Chef d’Equipe
Alltech National Horse Show
Entertainment Black Tie Gala As a prelude to the show, a Black Tie Gala to benefit the Kentucky Equine Humane Center was held at the Alltech Arena. © Alltech/Paul Atkinson
Anne Katherine Deaton modeled the auction item, an orignal sterling silver and gold pendant.
From left: Vanilda and Robert Bosco, Molly Dugan, Veronica Searcy, Geoff and Liz Frank, and Becky Jordan. Below: Mason Phelps greets the guests.
Dr. Pearse Lyons and his wife, Deirdre (left), with Darlene Huffman. Dr. Everett McCorvey, left, with Jim and Pat Host
The after party at Gracie Street Garden On Saturday night riders partied with celebrities at Gracie Street Garden. Left: Bruce Springsteen donned Pedro Cebulka's red coat to dance with his wife, Patti. Center: Pedro Cebulka in his signature look. Right: John Nicholson, Executive Director of the Kentucky Horse Park, with Chrys and George Tauber.
© Diana DeRosa
“For me this is a really special place. I love the Kentucky Horse Park, and it’s a lot of fun to be here. What I love about this venue is that they fill up the seats and there’s cheering; it makes it really special. I think that
the Alltech National Horse Show definitely has found a home.”—Lillie Keenan, winner of the $50,000 Show Jumping 12
Hall of Fame Junior/Amateur-Owner Jumper Championship
how it’s done The highlight of the final day of competition at the Alltech National Horse Show was the 2011 Maclay National Championship for the ASCPA Alfred B. Maclay Horsemanship Classes - Presented by Hadfield’s Saddlery. Riders worked all year to qualify for this event, and after three phases of competition and a final test, 17-year-old Sarah Milliren of Sapula, Oklahoma, led the victory gallop. In the first round of competition, 198 riders were tested on a course designed by judges Cynthia Hankins and Kip Rosenthal in cooperation with course designer Richard Jeffery. The fences included bending lines with inside options, as well as a vertical-oxer or oxer-vertical double combination option followed by an oxeroxer combination. The end of the course included a snaking line of obstacles with the ASPCA fence and a technical vertical-vertical fan bounce. The riders who rode the course smoothly and with style were called back in the top 36 to test on the flat. Three groups of 12 were tested, and from there the judges called back the top 18 riders for a second round over fences. That round began with a snake line and continued with a trot bounce, followed by a hand gallop to a triple bar. Riders then faced two direct diagonal lines with an inside turn, followed by a walk transition and a vertical-oxer combination. They finished with a smooth turn over the ASPCA jump toward the gate.
2011 ASPCA Maclay National Championship Winner
The judges asked Milliren, Demi Stiegler of Landera Ranch, California, and Elizabeth Benson of Whitehouse Station, New Jersey, to return to the ring for further testing, as just a point separated the top three. They were asked to switch mounts, with Milliren riding Stiegler’s Vigo, Stiegler riding Benson’s Calito 7, and Benson riding Milliren’s Terrapin Station. The three finalists then had to show over the course once more aboard the new mount without any warm-up or advice from their coaches. Milliren was the last to go. She picked up a nice pace from the beginning, went seamlessly through the turns and options, and showcased an exemplary hand gallop to snag the championship win. “It’s so exciting. I’m so happy,” said a beaming Milliren. “Sarah is a natural, easy, works really well under pressure,” said trainer Joey Brumbaugh. Milliren also trained with Don Stewart and Bibby Hill in the months leading up to the event. “Any horse that I put her on, she gets the job done,” noted Stewart. “I helped polish her a bit and gave her some depth in her riding, but she really is a natural.” Maclay judge Kip Rosenthal observed: “When Sarah picked up the gallop to start the course she just went after it. She made it clear that either she was going to win this thing or blow it, but either way she was going to take a shot. After seeing her, it was over.”
2011 Maclay winner Sarah Milliren shows her finesse aboard Demi Stiegler's mount, Vigo. ©Rebecca Walton/PMG
From the “They really did a fabulous job with this year’s Alltech National Horse Show.
on par with any indoor horse show in Europe or anywhere in the world.”
Michael Stone, former FEI Secretary General
Jessica Springsteen of Colts Neck, New Jersey, was awarded the Martha Jolicoeur Leading Lady Rider title after clinching third place in the $250,000 Alltech National Horse Show Grand Prix aboard Cincinnatti Le Silla. “My mare was fantastic. This was a very exciting night for me. To be on the same podium with these two great, veteran riders is a real honor,” said Springsteen, referring to Richard Spooner, the winner, and Great Britain’s Nick Skelton, who finished second.
“Jessica Springsteen proved that she can compete with anyone, on any level,” said Martha Jolicoeur, who sponsored the Leading Lady Rider award in memory of her friend, Dale Lawler. “I am so happy that we got involved with this year’s debut of the Alltech National Horse Show in Lexington,” Jolicoeur added. “I’ve talked to so many horsemen and women, and their reviews of the show have been tremendous. Everyone loved it!”
Quotes “I think the Kentucky Horse Park is a natural place for our National Horse Show to be held, with our USEF headquarters here. It is such a lovely facility. I was lucky enough to be coming to the Horse Park way back in the ‘80s. The way the Park has progressed adds to its beauty and overall
a fantastic future for the Alltech National Horse Show.”
theme and means
winner of the Sasco Creek EQUINE INTERNATIONAL — Farm $50,000 Welcome Stake
Sneak Peek 2012 Alltech National Horse Show Hunter Division Judges
ASPCA Maclay Judges
Judges for the highly competitive hunter divisions for the 2012 Alltech National Horse Show will be Phillip J. DeVita, Jr. from Apopka, Florida, and Jimmy Torano, from Ft. Lauderdale, Florida. They are among the most popular and highly rated hunter judges.
held at Madison Square Garden, it’s really special to be asked to return and be a part of this exciting rebirth under the direction of Mason Phelps and under the great sponsorship provided by Alltech. They have done Jimmy Torano an amazing job in reestablishing this show to the classic it once was.”
DeVita has officiated at numerous prestigious shows over the years, most notably the Washington International Horse Show, the Pennsylvania National and the Capital Challenge Horse Show. He has twice designed the course and judged the ASPCA Maclay Finals.
Torano has also officiated in the hunter divisions at all of the top shows. In addition, he has judged all the national finals, including the USEF Hunter Seat Medal Finals, the USET Finals, the USEF Pony Medal and the ASPCA Maclay Finals.
“It’s an honor and privilege to be invited to judge at the Alltech National Horse Show,” DeVita said. “Having been a judge at the old National Horse Show, one of the greatest shows in the world when it was
“When they asked me to judge the Alltech National Horse Show, I jumped at the chance,” said Torano. “The National Horse Show has been a top, top, George Morris top show for years and years and I am honored that they asked me to be a part of the 2012 production.”
For the 2012 ASPCA Maclay National Championship, the Alltech National Horse Show has secured Hap Hansen and George Morris, both of whom attended the 2011 Alltech National Horse Show.
As Chef d’ Equipe of the United States Equestrian Team, Morris has led the United States show jumping team to numerous wins, including consecutive Gold medals at the Olympic Games in Athens and Hong Kong.
“You know, the terms ‘all-star’ and ‘legendary’ are sometimes tossed around too often and too easily. But when you speak of George Morris and Hap Hansen, you truly have two of the nation’s legendary equestrians,” said Mason Phelps, Jr., President of the National Horse Show Association.
Hansen, from Encinitas, California, is one of the nation’s winningest grand prix riders of all time, having earned nearly $2 million in prize money.
“George Morris is the authority on equitation in America, and Hap Hansen, in addition to being one of the most successful grand prix riders and trainers of all time, is a great judge. We’re thrilled to have them on board for 2012.”
His students have won the West Coast Junior Hunter Finals and the CPHA Adult Medal Finals and have competed at the North American Junior and Young Rider Championships.
He was named 1990 AGA Rider of the Year, 1994 AHSA Rider of the Year, and received the CPHA Lifetime Achievement award in 2006.
From the “I think it’s great that the Alltech National Horse Show is here in Kentucky.
We have this great facility. Why don’t we use it more? I come here every May. The footing here is fantastic!”
Christine McCrea, second-place, $75,000
Double H Farm International Open Jumpers
Alltech FEI World Equestrian ™ Games 2014 in Normandy ®
• • • • • •
15 days of competition August 24th – September 7th 2014 8 disciplines 1,000 horses 1,000 competitors 60 countries represented
• • • • •
The Competition Venues Location Discipline Haras du Pin Mont Saint-Michel Saint-Lo Deauville Orne Valley
Eventing Endurance Horse Ball Exhibition Polo Exhibition Driving Marathon
Venues set in the city of Caen: Stadium Dressage and Jumping (eventing) Show Jumping, Dressage Exhibition centre Reining and vaulting Racecourse Driving and Para-equestrian
500,000 visitors A TV audience of 500 M 1,200 journalists 2,000 volunteers 300 exhibitors
Yes We Caen!
On August 24th - September 7th 2014, the world will be watching as riders and horses from nations across the world convene in Normandy for 15 days of world class competition. The Alltech® FEI World Equestrian Games™ 2014 in Normandy will mark the 7th edition of the world championships of equestrian sport.
www.alltechfeiweg2014-normandy.com EQUINE INTERNATIONAL
Alltech® FEI World Equestrian Games™ 2014 in Normandy 1,000 Days to Go Celebration The new brand and vision for the Alltech® FEI World Equestrian Games™ 2014 was recently launched in the host city of Caen by French Minister for Sports, Mr. David Douillet, Mrs. Marie-Jeanne Gobert, Vice President of the Basse-Normandie Regional Council, and representatives from title sponsor Alltech. The announcement was made in the auditorium of the Beaux-Arts museum. Commenting on this milestone event, Alltech founder and President Dr. Pearse Lyons said, "Reaching 1,000 days to go gives us an opportunity to celebrate the world championships of equestrian sport recognizing athletes performing at their peak. Alltech is a leader in animal nutrition, so it’s natural for us to ally with the FEI. This sport is rooted in a long-established relationship between man and nature, and it mirrors our values, as well as those of our customers and partners.
O; Marc Alltech CM EO of the FEI; , h g o e K e C Catherin n Groban, From Left: rope; Fabie u E f o rt o P p V S inister for Larousse, t, French M le il u o D id v Da
“Over the next 1,000 days we will work closely with the organizers and are confident that the Alltech® FEI World Equestrian Games™ 2014 will be a spectacular success and will deliver a lasting legacy for the region of Normandy and for future generations. It is an exciting time for the FEI World Equestrian Games™, as eight nations have submitted formal expressions of interest to host the FEI World Equestrian Games™ 2018. We are very proud to be the title sponsor of this prestigious event and to be associated with its success.” The new brand is based on the bond between man and horse – a respectful relationship – and includes an apple blossom pattern, one of the region’s most recognized agricultural symbols, and the word “Normandy,” the host region of the Alltech® FEI World Equestrian Games™ 2014. The modern emblem showcasing the relationship between the horse and human symbolizes the energy of the Alltech® FEI World Equestrian Games™ 2014, the speed and agility experienced at the world championships and its ability to reach out and inspire people all over the world. The core color of the Alltech® FEI World Equestrian Games™ 2014 is green, a color that holds great significance in Normandy as an agricultural region and also with Alltech, a natural animal health and nutrition company that for 20 years has served the agricultural community in France and in Normandy. In addition, white is used as a key color to reinforce the freshness of the green. White also represents the values of fairness and transparency at the heart of the Alltech® FEI World Equestrian Games™ 2014, and these are the core values of Alltech’s brand.
The Normandy 2014 Organizing Committee marked the 1,000 days to go milestone with the commissioning of a totem pole made of three obstacle bars pointing up toward the sky. Erected in the stadium, it houses a solar-powered countdown clock. In addition, an equestrian-themed event took place in conjunction with the celebration on Caen’s main street, Rue Saint-Pierre. The street was branded with the new identity, park benches were turned into hurdles and the horses of the merry-go-round and lampposts wore the official colors.
“The Alltech® FEI World Equestrian Games™ 2014 will be a spectacular success and will deliver a lasting legacy for the region of Normandy and for future generations.” Dr. Pearse Lyons, Alltech founder and President
One thousand footprints and horseshoe prints invited visitors and the people of Caen on a journey to the Alltech® FEI World Equestrian Games™ 2014 in Normandy. Free tickets for children to have a ride on the merry-go-round were given out, and origami flyers were transformed into horses featuring the new logo and brand. The new brand is the result of more than six months of collaboration between the Normandy 2014 Organizing Committee, FEI, Alltech and Whitestone International.
From Left: Orla McAleer, Alltech European Marketing Manager; Mark Larousse, Vice President of Europe; Catherine Keogh, Alltech CMO; Ingmar De Vos, FEI Secretary General and CEO; Sabrina Zeender, Director of FEI Governance and Executive Affairs
From Left: Dr. Pearse Lyons, Alltech Founder and President; Fabien Groban, CEO of the FEI; President of the Lower Normandy Region Laurent Beauvais
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Published on Mar 30, 2014