N E W product
alert
by Helen Pollock
Asmar Equestrian EMPOWERING THE NEXT GENERATION OF RIDERS, ASMAR EQUESTRIAN L AUNC HES AN INSPIRIN G YOUTH COLLECTION
A
smar is expanding within the equestrian community, and the company is continuing to build a brand that focuses on an elegant and polished look that seamlessly guides riders from the barn to the board room or classroom, back home – all the while utilizing safe and sustainable materials and maintaining an affordable price point. Noel Asmar founded Asmar Equestrian based on a global demand for a modern
42
· 2021 volume 2
women’s equestrian clothing line. As Asmar Equestrian evolves, they have expanded to include clothing for riders of all ages, genders and abilities, including their latest youth collection. Recognizing the admiration, love and determination a young rider has to compete at a young age, the Asmar team hopes to instill a sense of empowerment and establish a lifelong connection with every rider. “I see the love for riding and horses in my daughter and all the little ones training at
the barn. This next generation inspires me every day,” says Noel. The Asmar team is excited about the recent launch of their first-ever capsule for children ages four through twelve. This collection includes their Long Sleeve Sustainable Asmar Sunshirt, which matches their signature men’s and women’s long sleeve that kicked off their timeless collection ten years ago. The colors were chosen to create a brand that