FEATURE by Helen Pollock
Asmar Equestrian Celebrating 10 Years of Innovation, Community and Style... from the Barn, to the Board Room and Back Home
COVID-19 brought the world to a pause. We quarantined, we masked-up, and we tested. We also reflected; as citizens, colleagues, family members and friends. Many businesses have been severely impacted by the pandemic. They have had to learn how to keep their staff safe, while at the same time adapting to operational and supply chain challenges. S T E P P I N G U P TO T H E P L AT E Asmar took this time to re-imagine the future of their brand, and have emerged energized, inspired and more connected with their customers than ever before. In evaluating the current and post-pandemic consumer landscape, Asmar stepped up to the plate in a number of ways to support the equestrian community. At the height of the pandemic, acknowledging the financial stress on many members of the horse world, Asmar created CAP, their COVID Assistance Program, to help riding coaches during the months when many stables and barns were forced to shut down. To date,
2021 volume 1 ·
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