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Mark Cole Named HLP Chief Executive Officer and President August 2017

CMS For All HLP is reducing the pricing for its CMS to help bring modern technology to smaller counseling agencies nationwide Page 1

Take 5 New HLP President and CEO, Mark Cole answers questions about his vision for the agency Page 2

Lokre Onboard HLP is adding more technology expertise to its board of directors with the election of Ramesh Lokre Page 4

Mark Cole has been elected HLP’s new president and chief executive officer, as well as a member of the HLP board of directors. Cole has been HLP’s executive vice president and chief strategy officer since 2014. He is responsible for expanding the capabilities of HLP’s technology platform, particularly in the regulatory, technology and consumer advocacy sectors. Cole was instrumental in developing the strategy to expand HLP’s platform beyond foreclosure prevention to provide foreclosure and bankruptcy mediation, help state government housing agencies modernize their technology and other uses. He has also led the development of new digital products to help prospective homeowners with damaged credit qualify for a mortgage loan, thereby giving them more control over the home buying process. Before joining HLP, Cole served as a senior-level executive in the nonprofit financial counseling sector for more than 25 years, most recently as chief operating officer for more than 10 years for one of the nation’s largest nonprofit credit counseling agencies. …continued on page 3

HLP Case Management System Now Available for $65/Month HLP and its technology partner, IndiSoft, are teaming up to offer new pricing for its Case Management System (CMS) to bring affordable, modern technology to small and midsize counseling agencies nationwide. Beginning September 1, HLP is offering this HUD-compliant CMS, powered by IndiSoft’s RxOffice technology, for just $65 per month. This price is fixed for the next 3 years for agencies that enroll before December 31, 2017. “RxOffice is a significant upgrade versus systems like HCO or CounselorMax. The time saved from using its built-in HUD 9902 reporting system and integration with Hope LoanPort will more than offset the small monthly fee.” Cole said. “Now, a counselor can com…continued on page 4

Mark Cole is HLP’s new President and CEO. He has been the organization’s executive vice president and chief strategy officer since 2014, focusing heavily on expanding the capabilities of HLP’s technology platform. Before joining HLP, Cole served as a senior-level executive in the nonprofit financial counseling sector for more than 25 years.

What are your top priorities for HLP?

I am honored and excited by the opportunity to lead HLP. It is a critical time of transition in the mortgage markets, including servicers, lenders, investors and government. The needs of homeowners and demographics of potential homeowners are shifting dramatically and the advocacy community that supports them both is under tremendous stress. We will continue expanding the capabilities and use of our platform to meet these opportunities and challenges. We will be very active collaborating with a wide variety of organizations and striking new partnerships.

When will you launch a new version of HLP’s direct consumer portal? The new version of Homeowner Connect launches this fall. The portal is used by 15 mortgage servicers and lets consumers apply directly to their mortgage company for a loan modification and also provide workout documents. Our new platform will include free support from HUD-approved nonprofit counselors to assist homeowners; automated tools to speed collection and accuracy of data; and new configurable data/document sets to reduce the amount of information needed. Future expansion of the platform will also enable potential homeowners to submit their loan application packages to lenders.

Will HLP continue to focus on preparing people for homeownership? Absolutely. Right now, we have four lenders and ten non-

profit counseling agencies offering to a select number of prospective customers to help them qualify for a mortgage loan. This new “app” is connecting HLP to a tech-savvy generation of consumers with the home buying process. We are giving first-time homebuyers the tools needed to manage their credit, improve their borrowing capacity and connect with a certified nonprofit housing counselor. Look for new uses in post-purchase, post-modification and financial counseling settings that will dramatically expand use of this tool.

What other programs are in the works?

I see significant potential in mediation, modernizing government and equipping the advocacy community. HLP is working closely with other stakeholders to include counseling within projects to improve effectiveness and outcomes. We are also expanding our role in fair housing initiatives, particularly by helping renters qualify for stable, sustainable housing through our intake portal and case management system.

Why are you confident about HLP’s future?

We have a technology platform with a stellar track record and a talented team of technology partners that continues to help us meet the needs of our stakeholders. IndiSoft has been a key strategic partner since HLP’s founding in 2009. Hosting manages HLP’s technical infrastructure, making us available to our clients 24/7, and CE Analytics has built our platform for We have a unique niche in the mortgage industry and stand ready to meet the needs of the marketplace.


Ramesh Lokre Joins HLP’s Board of Directors HLP is adding more technology expertise to its board of directors with the election of Ramesh Lokre. Lokre is a co-founder and chief executive officer of Saicon, an information technology services firm serving telecommunications, retail, manufacturing and financial services companies. He has more than 27 years of experience in entrepreneurial companies, international transactions, and mergers and acquisitions in the US, Canada, Guatemala and India. Under Lokre’s leadership, Saicon has grown organically and through acquisitions since its founding in 2003. The company has been recognized by Inc. magazine six times as one of the fastest-growing companies in the US. Lokre has served on the board of directors of the Asian Chamber of Commerce in Kansas City, Missouri; the Hindu Temple of Kansas City and the Indian Association of Kansas City. He is a charter member of TIE-DC, a nonprofit global network of entrepreneurs and professionals, and has been involved in the fund-raising efforts of several nonprofit organizations. These include Asha-Jyothi, which is dedicated to serving the needs of the underprivileged by providing access to education and healthcare and the Gastrointestinal and Liver Foundation for research and treatment of cancer. Lokre holds a master’s degree from Indian Institute of Technology, Mumbai and holds a Master’s in Business Administration from the University of Pune, India.

…Cole Named CEO–continued from page 1

“Under Mark’s leadership, HLP has expanded its platform to provide a full cycle of mortgage products…” —Faith Schwartz, HLP board chair “Under Mark’s leadership, HLP has expanded its platform to provide a full cycle of mortgage products for mortgage companies, government agencies and the advocacy sector,” said Faith Schwartz, HLP’s board chair. “He is laserfocused on products and services on homeownership readiness as well as the traditional home retention loss mitigation work with the lenders and housing counseling community.” Cole succeeds Cam Melchiorre, who will become president of IndiSoft, a Columbia, Maryland, software company that is HLP’s technology partner. Melchiorre is one of HLP’s co-founders and was its chief executive officer for the past six years. HLP Board Chair Faith Schwartz expressed her thanks and appreciation to Melchiorre for his years of service and leadership. “Cam was a driving force in establishing HLP as the primary technology channel to help homeowners and mortgage servicers communicate more effectively during the mortgage crisis,” Schwartz said. “He helped many people save their homes from foreclosure and established HLP’s technology platform as the industry standard.” Schwartz said “We will continue to work closely with our partners in the housing counseling community, as well as lenders and mortgage servicers. I want to thank everyone in these groups for leveraging HLP on behalf of consumers to increase communication and transparency with all stakeholders.”

…$65 CMS–continued from page 1

plete a session with a client and submit a workout package to a servicer or loan application to a lender through Hope LoanPort without any duplicate data entry. Using a single, unified platform means counselors will spend less time entering data and more time helping clients. Counseling agency managers will also be able to use pre-built reports to better track time, counseling outcomes, and dozens of other specific metrics to help improve productivity and efficiency in the agency.” Signing up is simple and onboarding is fast. Simply visit and fill out some basic information on your agency, review the terms of the agreement and enter a credit or debit card for payment. Then your agency account can be set up and you can get




started using the system within two (2) business days. Cole says approximately 250 counseling agencies nationwide use technology powered by RxOffice and that number continues to grow. All 77 HUD-approved housing counseling agencies in Pennsylvania funded by Pennsylvania Housing Finance Authority (PHFA) are now receiving free access to HLP’s CMS as part of a decision by PHFA to upgrade its technology. PHFA works with counseling agencies to provide a wide variety of counseling, ranging from pre- and post-purchase, foreclosure prevention, rental assistance, and reverse mortgage. Until now, the agencies have used multiple systems to deliver services and to report their activities to PHFA.

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HLP News — August 2017  

News and updates from HLP. This month’s issue feature stories on Mark Cole’s promotion to President and CEO as well as a lower price for the...