ASSIGNMENT BRIEF
TO CREATE A NEW CAMPAIGN and branding that stays true to the restaurants character, while opening doors to a new design and appearance. This will include a complete revamping of the popular drink menus. Sunset has 38 tap beers, over 200 tequilas, 16 standard margaritas, and over 50 cocktails within the drink menu. It is now is a small, 4-page double sided paper pamphlet. Because the beer kegs change so frequently, the menu is rarely up to date, even though a new one is printed every single week. Not only is this a waste of paper and ink, but there are much better solutions to an always changing menu. Also, there is so much information within the drink menu that they use approximately seven different typefaces, and all of them are awful. The 200+ tequilas are listed in a very small size comic sans (that is just the beginning). To redesign this menu, it is a combination of having a creative approach to layout, combined with a strong knowledge of information architecture. The food menu also needs to be redesigned, along with the restaurants logo. That will be the follow up to the drink menu design, and all should fit together fairly nicely. The second part of my study is to create an advertising campaign for Sunset Cantina. They have won awards for their drinks and food, but not many people are aware of this. There are several attributes to the restaurant that customers love, but it is not widely known around the city. My goal is to bring these traits to life in an ad campaign that is unlike most restaurants. With a different approach, the concept should still have the flexibility to be use it as print ads, web banners, billboards, TV commercials, and a website. The end step is to present this entire campaign and re-branding to the owner of the franchise, Marc Kadish. Being an employee at this restaurant, I will have the ability to interview and talk with customers and employees and gain a feel for how different people view the restaurant. I will talk with the managers before I explore this project further. The final result will be a presentation to Mr. Kadish in efforts to possibly instill my designs into the restaurant permanently.