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Colofon ART DIRECTOR & DESIGN Attilio Brancaccio EDITORS Agnese Roda Anna Kelhu FASHION DIRECTOR & STYLING Marie Claire Liem CONTRIBUTING FEATURES EDITOR Sergios Charalampos Monyart FEATURED PHOTOGRAPHERS Monyart Jasper Groen Myscha Orèo Attilio Brancaccio

Sound made when transitioning from a sitting to a standing position.







P6 • JASPER GROEN • Cover Story



P68 • BLACK BALLOON • photo story

P30 • BED SERIES: MUSTACHE • by Myscha Orèo





cover story

hoop Doop meets:

jasper groen

For me photography is not a goal, but a tool. A tool to meet people. Interview by: Monyart



I document youngsters; their life styles and most important their quest for a place in society. I am fascinated by themes like peer pressure versus personal identity and gender issues. Who are you and what is that you do ? My parents gave me the name Jasper, which means ‘treasurer’. I had a good and protected childhood in a strict and religious family, and studied journalism. After seven years as a reporter for a daily newspaper, I decided to become a photographer. So, I quitted my job, bought a camera and traveled to Tokyo for a photo report on gothic lolita’s. Two weeks later it was published (over 5 pages) by a nation-wide magazine and from that moment I printed business cards stating I am a photographer. Due to lack on income, I had to move to a small room somewhere in Amsterdam, and I remember eating cans of beans all the time, because I couldn’t afford proper food. This was in 2004. In 2006, I was invited to exhibit at FOAM, the museum for photography in the Netherlands, a series on a Belgian Neo-Nazi. From that point on, I was able to make a living out of my photography. I document youngsters; their life styles and most important their quest for a place in society. I am fascinated by themes like peer pressure versus personal identity and gender issues. I also admire youngsters that dare to make a statement. Probably this is because I was kind of a quite and boring teenager myself; afraid to make a statement that my parents - or their church didn’t like. What do you like about your job?


For me photography is not a goal, but a tool. A tool to meet people. Whenever I see an interesting person in the street, I use my camera as an excuse to approach it. This is how I got to know many interesting people. Unlike many other photographers, I tend to keep in touch with my ‘models’. They visit my parties and birthdays and when I am invited which happens from time to time - I visit theirs too. I keep photographing (some) youngsters until their adulthood. An intense contact that allows me to consider them (almost) my friends. At the end of the day, however, the connection is always through photography. That’s what brought me together with them. Put simply: when the need of photography is fading away, sad but true, the friendship also fades away. Most of the time. So, the tool is also important. But it is not the start of the relation. It is the outcome. How would you describe your photography? I hope people can see that my photography is “honest” and I hope they feel it was made with interest and respect for my models. The parents of the teenagers usually say their children look older when I portray them. This is probably because they take my request seriously, and that’s because I treat them seriously. Because of the bond I have with some of my models, I also think I am kind of an “engaged photographer”. I try to motivate them to succeed with their goals and to use their talents. In this

way I am more than an observer. On the other hand, I think my work doesn’t “judge”. It is up to the viewer to decide if a Belgian Neo-Nazi is a good or a bad guy. I mean, racism sucks. But how does a Belgian teenager become a Neo-Nazi? Due to a lack of education and because of bad influence. Does this make the guy a bad person? It’s up to the audience to decide. Tell us about your project “ Finding Emo“. One reason why I started to appreciate photography is the series ‘Paradiso Stills’ by Max Natkiel that I saw in an exhibition back in 2003. The Dutch photographer portrayed young attendees of punk and skinhead concerts in the famous concert hall Paradiso in Amsterdam between 1982 and 1986. I was in shock and visited the gallery several times to see it over and over again because the portraits showed types of adolescents that I had never seen before during my puberty - I grew up in a Christian family and punk was forbidden. We were only allowed to watch Christian television. Of course, I knew about punks and their lifestyle, but the way Natkiel portrayed them was so strong that I was overwhelmed. It made me want to become a photographer too. I actually shot two long term series about youngsters: one about Neo-Nazi Jeffrey and one about punk Sam. This can’t be a coincidence. When emo-rock music arrived in the Netherlands from Britain and the US, I decided I wanted to



make a Paradiso-Stills-like project of teenagers visiting concerts. I asked the visitors to pose in front of a wall, just like Natkiel did. I asked them not to pose or to smile. There are two important differences: the kids in Natkiel’s series are all drunk, stoned or drugged, which is nowadays hardly possible in music halls. And the walls behind his models are covered with graffiti, while my walls are plain and well painted in white. Both differences tell something about how the society is changing. Natkiel also allowed his models to pose, smile or act. That was not possible in my situation, because kids nowadays know exactly how to pose like stars in the magazines. Strangely enough, I consider the ‘normal’ teenagers of Finding Emo more interesting than the real dressed-up-teenagers. This taught me that I don’t have to focus on subcultures all the time. Eventually, I think this made me want to portray all kind of youngsters. It was a breakthrough in my way of thinking. What kind of feedback did you get from this project? Some of the models were not all that pleased with the label “emo”. There are also some parents,

who called me and stated that they didn’t want their children to be associated with this lifestyle. Particular, funny enough, the kids that dressed up the most like the emo life style rules. Parents were afraid that the kids will be bullied at school. In general the feedback was positive, and I got a lot of press coverage. I believe the series will be of greater value in 10 - 20 years, just like Paradiso Stills. In retrospective, the series will be more popular. At that time emo will be part of history, a chapter in a music encyclopedia, just like the big punk movement of the 70’s and 80’s. Where do you look for new inspiration? Youngsters are everywhere. I just need to walk down to the supermarket to come across fascinating, friendly and photogenic people. I am also connected to a lot of interesting young people through social media.  Through the years I learned to forget about ‘concepts’, ‘sales’ and ‘what the people want’. I just follow my heart. And when my heart says I have to portray a person, I follow and ask for a portrait. Sometimes it is just another photo, but sometimes it can be the beginning of a new friendship and a brand new photo series. In general I photograph because I admire a person. As stated above, my

contact with a person means more to me than a good photograph, although I will not hide that I want to have success with my photos too. What are you working on right now? The last two years I have been working on a series of street portraits of creative teenagers. Youngsters with an ambition in arts, journalism, music, acting or dancing. Don’t ask me how, but I have the habit to recognise this ambition when they pass me on the street, even when they are dressed up in casual, plain clothes. Even when they walk in front of me, with their back towards me. Once, I passed through a field full of boys in uniforms playing football, and I was sure that one of them was a future artist. So, I asked the parents near the pitch. And indeed: this boy, only 10 years old, wants to become a videoartist for exhibitions in museums. A selection has just been exhibited by FOAM, the museum for photography in the Netherlands. Next year I want to make this kind of street series in Berlin, Athens and Moscow.








.c k o o aceb



g a m oop


d p o o m/h





Giovanni Cervi is an Italian Art curator living in Parma, Italy. Through his work, which consists of Art installations from various cities of Europe, he combines ecological topics with Art contribution. His writings are craftworks of carefully selected words, tailor-made to inspire people and to allow them to experience the incredible power of thinking. Blessed by words and armed with a blog and tones of collaboration, Giovanni Cervi is one of the most interesting guides in the world of independent contemporary Art.

Interview by: Agnese Roda


photo by:Ansgar Noeth


I chose Art for passion and because it gives you the chance to travel and meet people with all kinds of visions, different views. I like this freedom that is often linked to Art. What’s your name? Giovanni Cervi. Where were you born? Reggio Emilia, Italy. Where did you study? I graduated from the “Universita’ del Progetto”, in Reggio Emilia, Italy. What is your job? Art curator and writer. I am a journalist, an “ambassador” of new art projects, promoting and divulging art, popularizing concepts blessed by words. Why did you choose to work in Art? I chose Art for passion and because it gives you the chance to travel and meet people with all kinds of visions, different views. I like this freedom that is often linked to Art.

Whaleless @ Fabrica fluxus (Bari)


Is Art a reference model to modern society, or is it merely aesthetic? Art has always been important, an expression of historical times, perhaps the most free and satisfying way to express the time you live in. Think about the early graffiti in the caves … until today. Every period has its Art; it is something inherent to the human soul, the power to create. Aesthetics are important, but not what really counts. How would you describe your Artistic imagination? What I try I to divulge today is what is contemporary, it is what is next, tomorrow, for times that look forward rather than back. All Artistic expressions are interesting to me. For Pig Magazine, you wrote about Design. What is the story? Before working as an Art curator, I wrote about

Art. Later I switched to Design in order not to mix the two things. I worked at Pig Magazine for 10 beautiful years, a nice experience through which I met many people. One of your most important projects, Whaleless, is about combining protection of the oceans and seas with artistic contributions. How does Art contribute to the protection of the seas and oceans? The project started in 2004. At the time, I worked on a different project online with Enzo Baldoni, who was later tragically killed in Iraq, and he had an agency called, “Whales strike again.” I began to pick up on the work on whales, and then did the travelling exhibitions starting in 2007, a tour around Italy, Germany, France, and the UK. Each show had a partner in charge of whalesrelated issues, a fundraiser for the various partners. The aim was to stimulate people into

“Anima” by Lostfish


thinking… with an image you could influence people, have them react on how they take care of their garden, what they talk about at the bar, etcetera. With an image, you can empower a contamination by words of mouth. I like to think of images as small seeds to harvest. How many artists did contribute? More than 300 online. At the exhibitions, a hundred. Artists from all over the world. You like to define yourself a “Networker.” What does that mean? To me, it’s an attitude for collaboration, building something special with other people you feel comfortable to work and share goals with. A network is an opening to the world. Do you collect Art? If so, what are you after? If not, what would you like to collect? I collect science fiction books. I have many stories. I’m interested more in the contents than the graphic. The editions I have are in Italian and in English,

the only two languages I can read. I’m not an Art collector. I don’t know if I’ll ever be. I collect pieces of my own projects. There is an emotional value behind them.

There are too many people working in this field, but a few of them are really able to make it. Art needs people who invest on the artist’s growth, and not on the market’s one.

What music do you listen to? A glam radio online, ‘80’s stuff, Itunes radio randomly.

For more informations:

Current projects? I am now focused on my new “creature,” Woodenleg, ( that soon will be an independent magazine. Next exhibition, “Past Forward”, in the civic museums in Bassano del Grappa, another one at Palazzo Ducale in Genova in December 2012, “Here today, Mars tomorrow” about the work of Philip K. Dick. Is there something you dream of for future generations of artists? I hope there will be some Art patrons for the future generation. Today’s Art runs with the help of very little money.

Selva obscura @ Officine dell’immagine (Milan) • Marcus Poston “Conglomeration”


Woodenleg: Woodenleg: Woodenleg Facebook page Whaleless:

“Fish woman # 1” by Squp, courtesy of Strychnin Gallery


Fernanda Veron “Whale came to me and told me a secret�




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moustache Myscha oréo

Inspired by a romance, and the imagination of a dear friend, the Bed Series: MOUSTACHE was created by artist and photographer, Myscha Oréo. 7 days in the week, 7 nationalities, 3 women, 4 men, 7 bed scenes and 7 drawn-on moustaches. Myscha Oréo has a singular vision that she relentlessly pursues. Her work often starts with an idea, a theme or a story, which she then develops into a photoshoot. She controls all aspects of her work: art direction, styling, make-up, mise en scéne, model- and location scouting. The concept and story behind each project is purposely left open to the imagination and interpretation of the viewer. Photography assistance: Jennifer Orum Models: Adam Lobel, Mary Calderaro, Jennifer Orum, Thomas Jullien, Tanya Mushinsky, Jan Nieuwenhuijs and Alex Kitain. Thanks to: Tanya Mushinksy for locations Layout design: Moulsari Jain













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eten met kwaliteit 43


seeka We were born out of love for different styles of music. Combine that with life experiences and you get SEEKA Interview by: Marie Claire Liem • Photo : Attilio Brancaccio



In these days of crisis we want to emphasize positivity through our music. Describe SEEKA in 4 words, please? Energy, love, dreams, unexpected.” How was SEEKA born? We were born out of love for different styles of music. Combine that with life experiences and you get SEEKA.”  Who is SEEKA? Eddy ‘Drummakid Addai’, Shanku Tuhusula, Alvin Lewis aka Shad-O-Seeka.


What makes SEEKA so unique? The sound, the energy and the unexpected arrangements within the music. Combining different styles. What is the message SEEKA wants to spread through their music? In these days of crisis we want to emphasize positivity through our music. People can forget about their daily struggles and just lose themselves for an hour..

What is SEEKA’s best memory so far? The first time we came together and played the songs. Then and there we knew that something special was going on. Where is SEEKA going to be in 5 years from now? We hope to have made some good albums and played the biggest festivals in the world.





pre order & tickets before 17th ju




OWERS or RAZORWIRE Live • LE ASPEN CLUB Dj set • RSA Dj set & many more!!

une only:



determinators a.k.a dj lex

I would definitely describe my sound as “thrashing bass”, it’s the result of my metal years and my passion for making energetic music. Interview by: Monyart



Tell us a bit about you. I’m Lex, producer/dj under the name Determinators resident in Amsterdam. Besides making/mixing music I also form part as one of the co-founders of the Amsterdam DJ platform “Origenes”. Since recently I’m also organizing “new crushing electronica” events in Amsterdam (http://www. which is new party with heavy beats of electronica (hard electro/hard dance/ hard techno). Im originally from Colombia, but since I was very young my parents move houses a few times so I lived in Colombia, Venezuela and the U.S., later in my study years I came to live in Europe. When did you start ? Of a very young age my parents encouraged me to study at the conservatorium for young children in Venezuela, I was there since the age of 5 until the age of 12, at that point metal music came to my head for the first time so I started learning the electric guitar, at 16 made my first metal band, which was ideal during my stubborn teenage years of playing radical metal rather than learning the salsa moves at the tropical Venezuela. At 21 I started my first band in


the Netherlands “Mind Shelter”, it was a great experience and also my first experiments at producing electronic music considering that in M.S. we were combining the metal sound with electronic sounds, here a vid of one of those performances at melkweg - Amsterdam (http://, it was a great experience performing in many venues across the Netherlands. After many years with dealing with bands I decided to stop and concentrate in my electronic project “Determinators”, that was already approximately since 3 years ago. Are there specific styles? How would you describe yours? EDM has many genres and sub-genres this days, actually too many to mention all, they can go all the way from the darkest techno mixed and produced by underground artists to the very mainstream house music. I would definitely describe my sound as “thrashing bass”, it’s the result of my metal years and my passion for making energetic music. I love performing music where the audience gets the chance on participating together releasing a big amount energy at the dance floor, full bass going at high beats per minutes.

Sources of inspiration? Life, my parents, my friends, music that makes me feel good (no matter what style it is). What are you working on at the moment? Any future plans? ATM Im soo busy with many things, first of all preparing a live set for a very exciting performance I’ve got upcoming 9th June in the main room of Paradiso Amsterdam (https://www., also busy organizing my first “thrash base” party in Amsterdam which will be the 30 of june ( events/359261364121715/) and as well as finishing my first ep, which will be released at the end of the summer by the british label “Jet set trash”.

Thanks for the interview Mony! Greetz to all the readers!


LOTTAROX AGENCY is a professional booking, event and promotion company based in London (UK), Florence (Italy) and Stockholm (Sweden) whose first aim is to introduce the best emergent and unsigned UK artists to the Italian Indie Market by booking the best Club Nights, In-Store shows and Exhibitions of the various countries it works in, soon in Amsterdam as well.

check out the roster and the info here :


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pasquale pontillo

founder of archichef

Archichef was born under the snow, at Christmas 2009, for a charity event organized by the global advertising agency Wieden+Kennedy. Interview & photo by: Monyart



Hi Pasquale, tell us something about yourself. I’m an Italian architect and food designer. And I have lived in Amsterdam for about six years, together with my partner and our two old cats. A food designer? This sounds interesting indeed! What does a food designer do? A food designer basically develops new ways of presenting and enjoying food. Shapes, colors, materials and textures are the elements I am constantly focused on in order to create “edible objects”. But the “playful aspect” is also crucial to me. Because food is mainly a social thing and people are always supposed to react to and interact with our culinary creations. With, the company I have founded, I combine my own ideas with other people’s creativity and design events where food becomes the perfect partner of art, fashion and advertising.


Tell us a bit more about Archichef: when and how did this project start? Archichef was born under the snow, at Christmas 2009, for a charity event organized by the global advertising agency Wieden+Kennedy. The idea was to combine the creativity of advertising with the visual concept of food and design. For the occasion we created “tovaglio”, a paper tablecloth with handmade stencils. It was a very successful experience and, since then, Archichef has been growing bigger and bigger. I’m not a “one-man-show” anymore: my trustful business partner Carlo now helps me with project management and administration. And we have a great network of professional collaborators too: copywriters, graphic designers, waiters, photographers… From small, intimate dinners to huge events, from private parties to fashion shows, Archichef has worked in several locations for clients like Ilja Visser Group, Azzurro 2, Sanoma Media and Elle Decoration.

And what is your plan for the future? Any project? Any dream? Sooner or later I would love to open my own shop here in Amsterdam. A place where I could display all my food creations and my design projects. I would also like to organize some workshops where I could share with other people my passion for cooking and my love for new, amazing “edible objects” - like the delicious cherry tomatoes dipped in dark chocolate, which have become’s trademark.

The Princess and the Pea: cherry tomatoes dipped in dark chocolate, ice cube and green pea.


Tovaglio: paper table cloth with handmade stencils.


Octopus salad.


Ready to fish_SS12: food styling for the presentation of Ilja Visser’s Spring/Summer collection 2012



Amsterdam Sunday market.

Chocolate salami


Cassalata: roll-shaped sandwich


more photos, more news, mo



more stories ore about you!

to our blog|



BLaCK balloon Two lovers always share the same story.

Elevator straight into my skull The escalator rises as it falls I swear our jet is crashin’ in my mind You can hold on but I wouldn’t waste your time Farewell my black balloon Farewell my black balloon I’ve stood in a thousand street scenes Just around the corner from you On the edge of a dream that you have Has anybody ever told you, it’s not coming true? Farewell my black balloon Let the weather have its way with you Farewell my black balloon Let the weather have its way with you Farewell my black balloon THE KIILLS

photography: Attilio Brancaccio myscha Oréo thanks to: Steve Seager @ Storywise Mark Janicello and Peter @ Gallery La Raven

















sara ercoli • THEATRE ACTRESS •

My style is oriented in finding essentiality within one art form which can have a dialogue with other art forms and than show the result. Interview & photography by: Monyart



I love to surprise spectators with some funny or unexpected twists, I adore to make them laugh while they see themselves in a mirror. Hi Sara, tell us a bit about you.... I am an Italian actress, theater maker and author. I do perform within projects offering a high level of entertainment, magic or that have a social commitment. I love improvisation, music, and visual arts, therefore I create often performances where different art genders can meet and influence each other. I studied Modern Mime and “..we few, we only few..” mimers think in images: this allows us to interact with visual artists while having a common language. I do like to share so I teach vocal techniques to ‘movers’ or better said physical actors, How did you get in to this? I belong to that generation grew with black and


white television, few channels only, broadcasting Frank Capra, ballet, De Sica, etc, and my parents were in love with movies and classic music. I approached theater as Director’s assistant and when an actress was ill I had to substitute her, only in rehearsals, but still: I had so much fun in I though..I’m! And I made a revolution in my life, leaving one profession to enroll in my first theather school. I studied Modern Mime in Rome and in the Mime Opleiding at the Theaterschool in Amsterdam. How would you describe your style? I adore the word and story telling and I learned that sometimes the better way to tell a story, though, is not through words but via some other medium. My style is oriented in finding essentiality within

one art form which can have a dialogue with other art forms and than show the result. In Holland I learned about style, essentiality, symbolism. I believe in the finished product, being Italian means also that I’m a daughter of a long history of excellent artists and an amazing art craft tradition, so my shows are explorations of topics and my part is complete but I like to let the audience think it over, so I send them home with… home works, If I succeed. I don’t close the judgment. I love to surprise spectators with some funny or unexpected twists, I adore to make them laugh while they see themselves in a mirror. So I apply symbols and stylization and at the end I always talk about humans and their inner



world, emotions, fears, thoughts, obsessions. I think that obsessions are a great starting point to explore our hidden emotional world. The great thing with theater is trying to play a ball with the audience, to have a common breath and hopefully to send them home with some questions. I studied clown: daring to be naked and rediscover the world is a great contradiction: there is an amazing strength in fragility. I believe that a text should follow the individuality, the impulse and the pulse of the performer, if it’s only ‘talk-talk-talk’ will never reach the heart of the spectator and that’s always my target: the heart. ..doesn’t mean though that I am kind, true is better than kind. And when there is true kindness and magic than we are in the superior world of poetry: heaven on earth. It could sound ‘utopic’ or even naïf but I don’t care. I think realism or cynical shows are for not imaginative people who never learned how to fly. I like to show the tricks behind an act on theater: the men and theater machines, the physical effort that a show costs to performers.

Have you ever watched a group of Chinese amazing acrobats and after a while discovered yourself ..not exactly bored but…detached? The public should see that the real miracle is a man who decides to open up and use his skills to give you a gift, to share a doubt, to share the pain or hit you with a hammer if you think you are ‘safe’ sitting there in the theater only because you paid your ticket. I often perform on location because there it’s easier to break this code. ‘Together’ is my key word. Where do you look for new inspiration? All around. Tout bouge! I often think I might be on a candid camera because reality is quite a library to take from. Beside, I live now in Berlin where the connection between artists is very strong and the city itself extremely inspiring.

which I know happens to everybody else and it is therefore universal… or a flower: I have a plant in my apartment which was silent for almost 10 years and last week decided to give us an amazing white flower. What are you working on right now? I’m working on a story telling project: performers coming from very different disciplines, exciting and exausting! .. but I won’t say much about this.. in spite of many years abroad I’m still Italian and entitled to superstition. I started writing novels again after a 10 year of silent, you see? As the plant blooming right now.

There are also ‘the classics’ I’m talking about texts, always there offering a line to what I feel in a certain moment and almost asking to be plaid again..the news, unfortunately mostly sad, a happening related to affection and love




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Hoop Doop Magazine Issue 13 - June 2012


Hoop Doop Magazine Issue 13 - June 2012