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table of conten Model: Holly Ambruso


slurpcult winter lookbook


a look into cover artist


ouR top 10 favorite albums of 2013


a q&a with lovelygirlhearts


spotlight featured artist


how social media affects our attention spans



$16 .COM

rowan misch

taylore amato bailey cogan






Contributing writers (zine and online): Katie Jennings, Phoebe Kwan, Ashley Erdman, Karl Remus, Skyller Tritch, Angel Thompson, Joey Lucente, and Kyla Burke. Contributing artists: Michael Swearingen, Sylvie Mayer.






MORE PRODUCTS photo: morgan martinez model: sam paulsen

$13 $24



“and of course my friends too. just little things that they do, and say, and things that they’re into really sparks motivation in me.” interview and photo by: morgan martinez / written by: katie jennings

A 20-year-old beauty hailing from the perpetually snowy land of Kenosha, Wisconsin, Rowan Misch is more than a girl taking pictures. She’s an artist. With her broad eye Misch creates not only photos of softness and intimacy, but also of passion and trenchancy. Her minimalistic elegance in character seeps into her photography, pairing objects of banality with mesmerizing lighting and filters to portray simple scenes with a lense of sophistication. Misch has the astonishing ability to depict austerity in a way that is aesthetically both stunning and gratifying, whether it be urban scenes or simply portraits of herself and others. From her whimsical yet laid-back attitude to her absolutely to-die-for sense of style, it’s no question why she has upwards of 66 likes on self-portraits posted on her Facebook page. While she may be known for her sensational photography, Hooligan Mag had the opportunity to sit down with the real Misch; She enlightened us on everything from which professional photographers to keep an eye on, to whatever the hell ‘golden hour’ really means. Enjoy Hooligan’s Q&A with Kenosha’s electrifying young artist, Rowan Misch.

Q: How did you get into photography? A: My mom had disposable cameras around the house, and was always taking pic-

tures with them. She still has shoeboxes FULL of disposable cameras that she still needs to get developed. And then my sister got a little point-and-shoot camera that I was into stealing. I decided to really get into photography when I was about 11. I got a really lame point-and-shoot camera for my 12th birthday but...yeah, it was rad.

Q: What kinds of pictures did you take back then? A: Oh my god...this is hilarious...when I first started I would take pictures of ba-

sically anything, but the first picture I took with that digital camera I got [for my 12th birthday] was snowing, and I went outside and took a picture of my backyard. At night. With the flash on. It was HORRIBLE and I thought it was just the best picture that ever existed.

Q: How have you developed as a photographer from then to now? A: Back then I mostly just liked taking pictures for myspace and for profile pics and stuff. But now its more like a serious art thing. I take it more seriously and actually have an eye developed for it.

Q: How would you describe your eye as a photographer? A: I try to keep my mind and my eye open, and shoot whatever strikes me. Lately, I’ve

been trying to plan out stories for self-portraits and stuff that I want to do. I’ve kind of want to switch it up y’know? And experiment. And create real depth in my photos instead of just the simple portraits that I’ve been doing for the past couple of years.

Q: What details do you look for when you photograph a person? A: In-between moments. Q: Like surprise photography almost? A: Like more candid stuff. People are all about posing and stuff, and I’m totally cool with

them posing, but I usually don’t take the picture while they’re posing. I’ll do it right before they pose.

Q: What’s one trademark that’s in every one of your photos? A: Hair, probably. That plays a big part I think. Q: What’s your favorite time of day to photograph? describe to us golden hour. A: Either early morning, or golden hour. It’s when the sun is setting and everything’s golden. It’s perfect.

Q: If you had one place in the world you could photograph, where would you go? And what would the shoot be like? A: That’s tied between a few places honestly

because I think about this A LOT. Definitely Greece because I feel really connected to Greek mythology. I would want to go there and create actual fairy-tale kind of stories in photos based on the myths. That’s my dream. Italy definitely, I think it would be cool to try and capture different religious aspects throughout the country, and capture stuff that’s more gruesome. I really want to shoot in Bali, that place is amazing. Just something really ethereal. And as far as the U.S. goes, I want to go to the pacific northwest and shoot in the mountains and forests and stuff. There’s this one wedding shoot that really gets me going that was shot there. It’s fucking wedding photos and it inspires me more than anything else I’ve seen. I look at those photos and I just want to cry.

Q: Are there certain artists or photographers that inspire you, or that you look up to? A: Theo Goslin definitely goes first. And

I don’t know how to say her name...Lena Scheeyeyey [Scheynius]? I can’t say her last name. She’s perfect. Even her fashion shoots for magazines seem really personal, and I love that about her work. Tim Barber, and Tim Walker is pretty rad. It’s fashion stuff, but he sets up all these elaborate looking fairy-tale scenes all the time. It’s crazy. Matt Vogel, obvi. I really like Tamara Lichtenstein, you’ve probably seen her stuff on tumblr. Elizabeth Gad is fucking rad, you should look her up on flickr for real. You’re gonna shit your pants. It’s like landscapes basically, but she’ll throw a person in the middle of it. It creates such a story it’s insane. I’m obviously really inspired by writing, and I write too, so artists like Bukowski and Clementine Von Radics. And of course my friends too. Just little things that they do, and say, and things that they’re into really sparks motivation in me.

Q: Was there a certain point where you felt like your work was really art, and that this

became more of a passion than a hobby?

A: When I was around 13, and I had gotten my first relatively decent point-and-shoot. Seriously every single day I would set my camera up on the tripod and use the stupid self-timer and do my best to take self portraits that were different every single day. It really helped me grow.


Q: Where do you see yourself, ideally, in the future? A: Somewhere on the west coast. Like Washington or California. Q: What about Oregon or the Southwest? A: I would think about that, maybe, but I think Washington looks so much more badass to be honest. Maybe Arizona, but that’s about it.

Q: Is there anything that anyone has said to you that makes you feel great about your work? A: Definitely, from Matt Vogel. Once he started doing stuff other than band photog-

raphy and he told me it’s because I inspired him to do that, that really blew my mind. He really made me believe in my work.

Q: What would you tell aspiring photographers? A: Take your camera everywhere and shoot everything. Always.

ARTIST WORK To see more of Rowan Misch’s work please visit her Flickr at photos/rowan-willow/ + Follow her on Instagram at

our top 10 alb Lorde’s, “Pure Heroine”

Miley Cyrus’, “Bangerz”

Sleigh Bells’, “Bitter

Defeater’s, “Letters Home”

The Front Bottoms’, “Talon Of The Hawk”

bums of 2013 Captain, We’re Sinking’s, “The Future Is Cancelled” Arctic Monkey’s, “AM”

r Rivals”

The 1975’s, “The !975”

Yeah Yeah Yeah’s, “Mosquito” The Head & The Heart’s, “Let’s Be Still”


What sparked your interest to come up with the idea to make buttons and how did you decide to name it ‘Lovely Girl Hearts’?

Tell us a little bit about the What is your inspiration process of making your but- when thinking of new tons. buttons?

Man is it a process! I custom order large batches of wooden hearts and print lots of I know this sounds crazy but pictures from a printing I had a dream I was in Hobby company. I hand measure Lobby buying all the different and cut everything to make craft goods to make the but- sure that everything fits well tons and when I woke up the together. I use about 4 difnext morning I pretty much ferent styles of glue to bring mimicked that dream and it all together and then with here I am now! Literally liv- a little bit of time and elbow ing out a dream. Once I de- grease you have a pin back! cided I wanted to open up an It took me quite some time Etsy and share my work with to really find a good flow of others it was a big deal for me how to make my pin backs to find the perfect name to and still to this day I tweak represent what I was selling. the process with every new I bounced around a good 30 batch I make. Always looknames until I came up with ing for ways to improve my Lovely Girl Hearts. It perfect- crafts! ly represents my Etsy in the sense that I make exclusively heart pin backs with the intention of someone wearing it and feeling lovely and cute as hell!

I find a lot of inspiration in girls who aren’t afraid to be different. Girls that are flawlessly themselves and express it through a personal style are the trendiest to me. I kind of take that inspiration and create pieces that I think a girl like that would wear!


We know how exciting it had to be when Hayley Williams posted your buttons on Instagram. For our readers who aren’t aware, tell us a little bit how you got the buttons to Hayley and how you were feeling when she give you that awesome shout out.

Man, Hayley is such a rad chick. Between steadily going to Paramore shows since back in ‘08 and the magic of the internet Hayley and I have communicated quite a bit and I have been lucky enough to have her around. Ever since posting about Lovely Girl Hearts on Tumblr she has been a huge supporter of the shop. I really wanted to get some to her so when I took a trip down to California in October for a Paramore show I brought a bag of buttons with me that I thought she would like. I gave them to a tour manager that I have known from going to shows for awhile and told her Hayley would know what they were. I met Hayley briefly later that day and told her they were waiting inside for her and the next thing I know she had posted about them! Still too cool. Infinite thanks to Hball for her endless support.

Since you’ve started selling your buttons through Etsy, you’ve gained quite a following and liking to your unique style. Tell us how Lovely Girl Hearts has evolved since you first started, and where you’re at now.

When I first started my Etsy I went into it not knowing that it would lead me to so many amazing opportunities! I have never been as creatively inclined as I am right now and that is definitely rooted in the success of my Etsy. When you look at the first package I ever sent out compared to what I send out now you wouldn’t even believe it was the same shop! I am constantly on the look out for ways to make Lovely Girl Hearts better and I truly spend all my time devoted to improving my Etsy. I just want my customers to really enjoy what they pay for!

What is some advice you have to people who are looking to start their own line of apparel, accessories, and more? Cliché answer.... but seriously just do it! Forget about the fear that it’s not going to sell and put your stuff out there with the pure joy in knowing that you love something enough to try and share it with the world! One more thing, make sure you have time. Owning an Etsy is a lot of fun but it is like owning a tiny business and you have to be timely and loyal to people who have invested in what you’re doing.


To purchase a heart pinback, visit Taylore’s Etsy at Instagram: lovelygirlhearts

When did you start music?

I started learning piano in 1st grade and I hated my music teacher because she was mean to me because I never practiced. So I quit after 6 years. At first I started writing songs when we got my dad a ukulele for his b-day and never used it. I taught myself everything from the little knowledge I kept from piano lessons.

What does your inspiration stem from?

A lot of my inspiration comes from emotional confusion. Almost all of ‘Tripping Through Adolescence’ is how I survived my first heart break. But more of my recent stuff is for the fun and love of it because I wanna do this my entire life so my focus is constantly on creating, not just doing it when I’m confused or sad. So I guess my inspiration comes from me, my aspiration, society pushing me to be average is what really pushes me to break free of that bullshit.

Tell our readers a little bit about the number 26 and what it means to you.

26 is my number. I was born on the 26th, I run and there is 26 miles in a marathon. I write and there is 26 letters in the alphabet. I meditate and there are 26 vertebrae in the spine, I am human and have 206 bones in my body. And I see it constantly! On the road, when I watch movies or read books. Every time I see it or hear it, I remind myself that everything surface level (drama, school, bad vibes) doesn’t really matter and that the fact I am living and breathing is the only thing that matters and “everything is perfect just the way it is” to quote Eyedea.That number resonates a lot of good energy so maybe a year or two ago I decided to celebrate the 26th of every month. Just to celebrate life. Just to have an awesome day and do something spontaneous or different because why the hell not?

How would you describe your sound?

My sound is home grown, it’s completely independent. I’ve tried to classify it using genres like ‘indie pop’ or ‘indie hip hop’ but I honestly hate genres because I don’t want to be bound to just one, and so I refuse to choose. So some of my songs I play acoustic guitar while rhyming, and some are a piano ballad where I sing so hard you can feel my soul. But all of my music has a similar vibe, it’s kinda beautiful or fun in a haunting way. So when you check out my music I suggest using headphones and listening to the lyrics.

Where do you see yourself going with your music?

I know I will write music all of my life. It’s the only thing I want to do with my life so I’m going to work my ass off to make it my life. I see myself performing music on stages with a dope live band. I see it all, man. I am very focussed on making my dream a reality for myself and my friends. I see myself working with many of my artist friends on collaborations because they all are so uniquely talented/substantial and I feel if we all come together shit will be beautiful. But I’m not after immense fame or money. I just want to be able to live independently off of making art. That’s definitely the goal.

featured artist Q&A by Morgan Martinez



by Phoebe Kwan

Photos by Kylee Twarowski

Chances are that by the time you’ve finished reading this paragraph, your attention will be diverted by something else. Put down your phone and close your Twitter tab. Whilst you may not have thought about it before, the popularity of social media sites such as Facebook, Twitter, Tumblr and Instagram (just to name a few) are contributing to our shortening attention spans. In the real world, there are no ‘skip this ad’ buttons or instant loading; you can’t just swipe your screen down to refresh your dashboard or press F5 to reload your newsfeed. However, the digital generation are so accustomed to the instantaneous nature of the social media world that it is contributing to our increased impatience. According to Matthew Moore of ‘The Telegraph,’ the attention span of an average person growing up in the digital age is just five minutes long as opposed to ten years ago when it was twelve minutes. So what else has developed as rapidly over the last ten years? Access to Internet and computer devices, in particular the growth of smart phones, tablets and laptops has opened up the world of social networking. In the report ‘Generation M2: Media in the Lives of 8- to 18-Year-Olds’ by The Kaiser Family Foundation, surveys show that there has been a 37% increase of Internet access from 1999 to 2009 for 8 – 18 year olds and that ‘technology [has been] facilitating increased consumption” of virtual content. The most popular Internet usage unsurprisingly is spent on social networking with 25% of recreational computer time spent on sites such as Facebook and Youtube.

Victoria J. Rideout, Ulla G. Foehr, Donald F. Roberts, “Generation M2: Media in the lives of 8 to 18 year olds” Kaiser Family Foundation

K. Barnes, R. Marateo, S. Ferris “Teaching and Learning with the net generation�

Our attention spans have been greatly affected by this. Everything is instant: ordering pizza online, checking in and tagging your location on Facebook, ‘snapchating’ from parties. The nature of social media sites all rely on the instantaneous ability to connect with others as a time saver. No longer do we have to await the dispatcher on long distanced phone calls from the other side of the world or wait for the mail to come in. We are bombarded by the world of social media, every status or image competing for our attention. The success of Twitter’s 140 word limit speaks to us; no one wants to read through a large chunk of small text these days. It’s all about abbreviations and emoticons if you want to catch people’s attention and rack up likes and reposts. The recent popularity of Vine videos also caters to our impatience and short attention spans, limiting each video for six seconds. This may not sound sufficient however to a generation of word limits and skip-ad options, the succinctness keeps us entertained for the entire duration. The essence of Instagram or other image-based networking sites is a way of filtering out the boring bits of your life by uploading the ‘glamorous’ aspects of your life from parties to a day at the beach or the occasional fancy dessert. The beauty of how we are all able to connect instantly on social media platforms not only gives us a filtered and glamorous insight into our friends, peers or celebrities’ lives, but has also grown into a way of coping with the ordinary everydayness of work, school or paying the bills, which we all wish we could just press a skip button and fast forward. As a result, the high consumption of social media accounts for our rapidly paced lifestyle and shortening attention spans outside the virtual word. Real life has to compete with the convenience of speed and the abundance of content on social networking sites. Perhaps the accessibility of the Internet has transcended into various aspects of our lives: from the popularity of instant meals and coffee to instant loading of movies on Netflix, it’s no wonder our brains are suffering. Nowadays, I’ve grown accustomed to the view of the bowed down heads of commuters constantly texting on public transport as well as the constant presence of cell phones on restaurant tables. I too, find myself constantly flicking through my newsfeed for something better to do and amidst conversations with friends, typical complaints often arise with “Why is Facebook so dead today?” or “Nothing’s been happening on Twitter.” If you’ve made it this far, congratulations but I think your Instagram feed needs checking. Matthew Moore, “Stress of modern life cuts attention spans to five minutes” The Telegraph

Do new years resolutions actually by Katie Jennings

come true?

Photo by Morgan Martinez

Some of the deepest questions—right up there with who actually IS the muffin man?— have kept me up at night. Yet the one that weighs most heavily on my mind as I see 2013 in the rear-view mirror is, without contest, why the hell do we make New Years Resolutions? They’re fetch, in the way that only Regina George has the balls to admit; They’re never gonna happen. We fabricate everything from diet regimens to promises of becoming the next Gandhi, expecting to become some enlightened version of ourselves. Nevermind the fact that we were dunderheads for 12 months straight, everyone suddenly smells like daisies the minute the clock strikes midnight. Well earth to Cinderella, running around in glass slippers ain’t no fairytale ending. Two weeks into the new year, like clockwork, we either give up in fits of despair, or (for sanity’s sake) forget completely about our oaths to perfection. After surviving nearly 18 years on this senseless planet, I’m here to offer you some sage advice based on my not-so-scientific hypothesis about why we continue the NYR tradition, despite it being so damn fetch. The much-more-scientific-and-therefore-probably-right John Duffy PhD., clinical psychologist and noted author, claims that “Most of us have a natural bent towards self improvement”, and the New Year “gives us...a goal date to prepare for the change”, as cited by PsychCentral’s Margarita Tartakovsky. But herein lies the problem; New Year’s resolutions are like hitting the reset button on a stopwatch, 00:00:00. We wait all year long for the traditional ‘clean slate’. While some, like Dr. Duffy, may focus on the hope-filled transaction come December 31st, a keen eye might see something a bit more cynical; We allow ourselves 365 days of being complete and total asshats. I’ll start (insert resolution here) January 1st, pinky promise! In the back of our minds, we know full-well that we’ll never actually change. But hey, we can act like the scum that we really are and still sleep like rocks under the comfort of our resolution delusions. My suggestion? If you want to be thinner, nicer, have better grades, make new friends, get a job, whatever it is that’s going to make you the best you can be, do it now. Don’t wait. Especially not for the next New Year’s Eve. Don’t get sucked into the same spiral of broken promises year after year. Step up to the plate, and swing—even if your goal might take months to accomplish. Why waste another moment wallowing in primitivity when you could be one step closer to achieving your goals? So, with the new year upon us, I leave you with these words of wisdom: New Years resolutions aren’t cuttin’ it, so stop trying to make ‘fetch’ happen.

hooligan mag issue #1