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HSA 505 Week 1 Discussion 1

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www.tutorialrank.com HSA 505 Week 1 Discussion 1 Please respond to the following: "The Product Life Cycle Part" Assess the value of the product life cycle as a tool for product succession planning and related product management activities. Give your opinion on whether or not the Product Life Cycle can help health care managers in promoting portfolio planning, strategy formulation, and forecasting. Provide one (1) example to support your rationale. Select two (2) stages of the Product Life Cycle. Describe the methods for strategically and tactically managing products during each of the selected stages. Relate the selected stages to two (2) real-life examples of strategic or tactical initiatives within a health care organization. --------------------------------------------------------------------

HSA 505 Week 1 Discussion 2


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www.tutorialrank.com HSA 505 Week 1 Discussion 2 Please respond to the following: "New Product Process" Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument. Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort. --------------------------------------------------------------------

HSA 505 Week 2 Discussion 1

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www.tutorialrank.com HSA 505 Week 2 Discussion 1 Please respond to the following: "Marketing Growth and Strategic Planning"


Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two (2) real-life examples to support your rationale. Assess the importance of portfolio planning in the health care industry, and determine at least one (1) approach to portfolio planning that can help marketing managers to ensure productive marketing operations. Provide at least two (2) specific examples of portfolio planning in a health care organization with which you are familiar. --------------------------------------------------------------------

HSA 505 Week 2 Discussion 2

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www.tutorialrank.com HSA 505 Week 2 Discussion 2 Please respond to the following: "Market Expansion and Drivers Management" Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of


Igor Ansoff’s Product-Market Expansion Grid. Provide support for your response. Assess the critical pursuit of identity management and its role in helping health care entities build strong, recognizable brands. Provide at least two (2) specific examples of identity initiatives within a health care organization. --------------------------------------------------------------------

HSA 505 Week 3 Discussion 1

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www.tutorialrank.com HSA 505 Week 3 Discussion 1 Please respond to the following: "Brand Design Model" Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale. Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a


health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model. --------------------------------------------------------------------

HSA 505 Week 3 Discussion 2

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www.tutorialrank.com HSA 505 Week 3 Discussion 2 Please respond to the following: "Brand Portfolio Molecule and Brand Report Card" Based on your review of the Learnscape scenario titled “Learnscape 3: Recover and Retention”, explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that help the health care facility in this scenario improve patient satisfaction. Assess the value of Lederer and Hill’s Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization. --------------------------------------------------------------------


HSA 505 Week 3 Product Development

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www.tutorialrank.com HSA 505 Week 3 Product Development Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory. That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored� market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village,


and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such explorationalso examines competitors, cultural differences, and—most important— identification of the customer. Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation. Write a three to four(3-4) page paper in which you: Justify the purpose of the selected health care establishments’ product(s) /service(s) and their associated life cycle(s). Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages. Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide. Outline a survey to capture patients’ expectations regarding the delivery and/or accessibility of product(s) /service(s) identified.


Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Analyze how products evolve through the four stages of the product life cycle. Determine the appropriate product succession planning efforts of health care services. Examine the marketing research process and market segmentation strategies in the health care industry. Evaluate marketing research tools involved in the marketing process. Use technology and information resources to research issues in health services strategic marketing. Write clearly and concisely about health services strategic marketing using proper writing mechanics.


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HSA 505 Week 4 Case Study 1 Revitalizing a Brand

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www.tutorialrank.com HSA 505 Week 4 Case Study 1 Revitalizing a Brand -

Read the case study titled “Revitalizing a Brand�, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:


Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

HSA 505 Possible Is Everything--tutorialrank.com  

For more course tutorials visit www.tutorialrank.com HSA 505 Week 1 Discussion 1 - Please respond to the following: "The Product Life Cycle...

HSA 505 Possible Is Everything--tutorialrank.com  

For more course tutorials visit www.tutorialrank.com HSA 505 Week 1 Discussion 1 - Please respond to the following: "The Product Life Cycle...

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