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Intertextile Shanghai Show hosts biggest suppliers of the industry Turkish textile and ďŹ ber industry, a world brand!


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Turco-Sino approaches! Only five years ago Turkey developed a fast and growing interest in the Chinese market and the key to the market was Intertextile. The first initiation started with a few companies. It doubled in the following year. The doubling continued almost for four years and the number of Turkish exhibitors at this fair reached almost to 50. It is 27 this year but it still represents the largest foreign and national participation in this largest Asian home textile show. Intertextile Shanghai Home Textiles fair, Asia’s leading home textiles and accessories trade fair will take place at the brandnew National Exhibition and Convention Centre (Shanghai) from 26 – 28 August, with over 1,400 exhibitors from around 30 countries and regions scheduled to take part. Turkish exhibitors will showcase a broad range of products. Home Textile Exports magazine has been attending this fair for more than 10 years as the only Turkish publication to follow up the Turkish exhibitors and to cover this important event. We will be busier with the next issue which will be shipped to MoOD-Brussels, Heimtextil-Russia, CIFF-Shanghai and The Hotel Show Dubai. September is always one of the busiest times for the home textile industry and we never skip any of these important events. We wish lucrative business for all involved parties.

Group Chairman

H.Ferruh ISIK

Publisher

ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.

General Manager

Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)

Responsible Editor-in-Chief

Yusuf OKÇU

Advisory Board

Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI

Editorial Consultants

Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com)

Trend Advisor

Canan Sonmez CANIK

Editorial Coordinator

Omer Faruk GORUN (fgorun@ihlas.net.tr)

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Advertising Coordinator

Emir Omer OCAL (emir.ocal@img.com.tr)

Advertising Sales Staff

Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN Elke ARORA

Artdirector

İsmail GURBUZ (ismail.gurbuz@img.com.tr)

Artwork Consultant Design&Graphics

Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)

Design&Graphics

Tayfun AYDIN (tayfun.aydin@img.com.tr)

Chief Accountant

Mustafa AKTAS (mustafa.aktas@img.com.tr)

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Correspondents

www.hometextile.com.tr

Mehmet SOZTUTAN

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August 2015


PROFILE

6 HTE

Brentano Delivers Pattern at the HD Expo


W New performance upholstery fabric Equinox wins IIDA/ HD Product Design Award

heeling, Ill. — Brentano delivered pattern at the Hospitality Design Expo in Las Vegas. Using a dramatic neutral palette, the textile design house demonstrated their skill with texture and motif in an array of new fabrics from the spring Studio collection and upcoming fall Jubilee collection. Brentano earned a coveted IIDA/HD Product Design Award — Brentano’s sixth such award in eight consecutive years — for Equinox, a performance upholstery with a starry, tessellation pattern that undulates from dark to light and back to dark in a metaphor for day and night. “We always look forward to HD, and winning an IIDA/HD Award is always an honor, but it’s especially significant this year. I’m thankful the judges recognized Equinox; but to me, it’s also recognition for Iris [Wang, Design Director,] and her milestone 25 years of dedication to hospitality design,” said National Sales Manager Jeff Frank.

August 2015


Volenka www.volenka.com.tr


PROFILE

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Trevira Square brings knitted fabrics for the Contract Market to MoOD - Piovano Italy

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iorgio Piovano’s innovative collections unites three worlds with its products that could, up to now, not be united: Trevira CS yarns, the technique of knitting and the contract market. Knitted fabrics have been on offer for the interior for some time, but thanks to the use of Trevira CS yarns, Piovano can respond to the highest demands of the contract market: the fabrics are flame retardant, washable, lightfast and they have the dimensional stability that was unthinkable before. With a Martindale of 35000 rubs they are suited for upholstery in the contract market. Piovano also offers fabrics for window covering and for decoration. The market is reacting particularly positive according to Giovani Piovano: “We introduced our collection to a number of European editors and the reactions are promising. The first large projects have already been delivered in Europe and in Asia. We are really looking forward to the reactions of visitors at MoOD. You will find us on the Trevira Square in hall 5.”

August 2015


NEWS

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Champions of exports, towels and bathrobes

aving a major share in Turkish economy, the home textile industry ended 2014 with around 3.5 billion dollars of exports. According to data of TETSIAD, Turkey Home Textile Industrialists and Businessmen Association, towels and bathrobes are exported the most among other products, and Germany was the largest export market. The industry expects a 7 percent increase in home textile exports by the end of 2015. Improving its image and increasing it sales in world markets the players in Turkish home textile industry have been growing their successes. Having 38.96 percent share in total textile exports, the industry obtained 3.327 billion dollars of earnings from exports in 2014. While commenting on export data of the industry, TETSIAD disclosed that towels and bathrobes are the most important items with their 942 million dollar sales, followed by linens with 655 million dollars of exports, and fabrics for drapery and upholstery with 580 million dollars. Germany is the largest export market for Turkish home textile products with its export volume of 577 million dollars. Germany is followed by Russia with 307 million dollars and the USA with 269 million dollars. Austria, Estonia and Bulgaria ranks at last stages of the list of export markets.

August 2015


NEWS

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Home textile industry gets benefit of hotel investments G

rowth in tourism industry provides business opportunities for more than 200 other industries. Largest category in hotel investments goes to home textile products. About 3.5 billion dollars of business volume is expected in 350 hotels project that were supported by incentives for home textile products including draperies, towels, bathrobes, bed linens and bed covers. While expressing his views on the subject, Yasar Kucukcalik, chairman of Turkish association of home textile industrialists and businessmen, TETIAD, said, “New hotel and renovation projects provide new businesses for our industry. An important business activity is expected in our industry in line with newly established hotels. We forecast about 3.5 billion dollars of business volume this year. Hotels heavily consume almost all category of products produced in home textile industry. Hotels are renovating these products at about four years intervals.�

Yasar Kucukcalik President of TETSIAD

New hotel and renovation projects provide new businesses for our industry.

August 2015


EVENTS

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Intertextile Shanghai Show hosts biggest suppliers of the industry Intertextile Shanghai Home Textiles – Autumn Edition is held at National Exhibition and Convention Center (Shanghai), 26 – 28 August 2015

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EVENTS

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fter last year’s record-breaking edition, where the visitor figure increased 10% to over 43,000, many of the industry’s leading brands have confirmed their participation at the 2015 iteration of Intertextile Shanghai Home Textiles. Asia’s leading home textiles and accessories trade fair will take place at the brand-new National Exhibition and Convention Centre (Shanghai) from 26 – 28 August, with over 1,400 exhibitors from around 30 countries and regions scheduled to take part. The relocation to this fairground means a new experience for buyers as they browse the offerings of upholstery fabrics, bedding & towelling, carpets & rugs, wallcoverings, digital printing, sun protection systems, non-textile curtain accessories, design artwork and more. The fair will occupy seven halls in total, with all overseas exhibitors located in hall 7.2 (a change from the previously allocated hall 4.1), while domestic exhibitors are housed in the following halls: 5.1 for branded upholstery suppliers, West Hall for other upholstery fabrics, 7.1 for bedding & towelling, digital printing and other products, 7.2 for non-textile and sun protection system products, and 6.2 for accessories. Regional pavilions from Haining, Yuhang and Shaoxing / Tongxiang are located in halls 5.2, 6.1 and 6.2, respectively.

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Within the International Hall, some of the industry’s biggest players can be found, including: Editors: Designers Guild, JAB, LaCanTouch and Prestigious Upholstery fabrics: Fiorete, Hield, Culp and D Décor Bedding & towelling: Cotton USA, Curt Bauer, Mundotextil and Naturtex Carpets & rugs: Abbas Nishaburi, Sayahnia and Shiv Shakti Exports Designers’ Studio: Antoinette et Freddy, Diane Harrison, EVO Studio and Simon Ashby

Testing & certification: Hohenstein, SGS and Testex In addition to these product groups, and also in the International Hall, a new Digital Printing Zone will showcase some of this sector’s biggest names, including HP. Furthermore, a new Whole-Home Style Zone will feature exhibitors with multiple home textile products which will be displayed in a ‘real-home setting’. This will help buyers to visualise upcoming trends and how different products can be matched to create new styles.

Eight country / region pavilions return again in 2015 Always a highlight with buyers are the country and region pavilions, with eight featuring at this edition from Belgium, India, Italy, Korea, Morocco, Pakistan, Taiwan and Turkey. Three of the largest pavilions include: Belgium Pavilion: organised by Fedustria, this pavilion returns for the fourth consecutive year, featuring a range of high-end premium products with unique designs.


EVENTS

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Italy Pavilion: supported by the Italian Trade Commission (ICE), this zone will feature the best of Made-in-Italy with a strong focus on upholstery fabrics. Turkey Pavilion: organised by the Uludag Exporters’ Association (UTIB), this is the largest country pavilion again with around 30 suppliers, and showcases the country’s best bedding and curtain upholstery fabrics.

Huzhou, Nantong, Pujiang, Shaoxing, Tongxiang and Yuhang where buyers can not only explore a world of products, but also discover the latest trends in China’s home textiles market. Two of the larger pavilions this year include:

Chinese pavilions group exhibitors for more efficient sourcing

Haining Pavilion: the biggest regional pavilion with almost 240 exhibitors participating in 2015. Haining is known as a leading production hub for jacquard, embroidery, terry and high end decorative fabrics.

Intertextile Shanghai is also known for attracting many of the best domestic suppliers, as well as those from around the world. This year’s fair features regional Chinese pavilions from Binzhou, Gaoyang, Haining,

Yuhang Pavilion: featuring a large range of high-end decorative fabrics, a number of the country’s leading branded upholstery fabrics suppliers can be found here.

August 2015


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Eight country / region pavilions return again in 2015. Organised by Uludag Textile Exporters’ Association (UTIB), this is the largest country pavilion again with around 30 suppliers, and showcases the country’s best bedding and curtain upholstery fabrics.

Next month’s Intertextile Shanghai Home Textiles will feature a new trend programme as the fair continues to expand beyond traditional home textile items to cover the entire product spectrum. The InterDesign programme has been developed in response to the increasing interest of Chinese consumers in design and trends, with some of the industry’s biggest players participating this year. As Asia’s leading event for the home textiles and accessories industry, Intertextile Shanghai will feature around 1,400 exhibitors from some 30 countries and regions, and takes place for the first time at the National Exhibition and Convention Center (Shanghai).


EVENTS

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The InterDesign Programme includes three special areas in the International Hall (hall 7.2): a Trend Area, Trend Concept Show and Forum Space. The International Lifestyle Trend Area, which is designed by the NellyRodi™ Agency, will feature the 2016 lifestyle trend concepts, while the Trend Concept Show will bring these trends to life in a practical home setting. The show is coordinated this year by leading Chinese designer Mr Shen Lei, who is also a member of the 2015 Trend Committee which developed the 2016 trends. He has recruited some of China’s best interior designers – who have been paired with the industry’s leading brands – to create displays which help buyers visualise the latest trends. Each display elaborates on the themes and ideas found in the Trend Forum. The brands and designers include: • Brilliant & Refined (China) and Mr Ben Wu: Brilliant & Refined is the brand of exhibitor Shanghai Best Home and have worked with designer Mr Ben Wu this year, a long-time collaborator with Intertextile Shanghai and trend committee member in 2013.

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• Dedar (Italy) and Mr Sun Yun: Italian brand Dedar specialise in innovative and well-designed upholstery, and collaborated with Mr Sun Yun to showcase these strengths. • Designers Guild (UK) and Mr Meng Ye: British brand Designers Guild return to the fair again and are partnered with Mr Meng Ye, an interior designer who has completed residential projects for a number of Chinese movie stars. • JAB Anstoetz (Germany) and Ms Tracy Jen: a repeat exhibitor at Intertextile Shanghai, JAB Anstoetz collaborate with Ms Tracy Jen this year. • Jean Paul Gaultier (France) and Mr Lu Hong Wei: wellknown for its unique style and design ideas, the Jean Paul Gaultier brand unites with Mr Lu Hong Wei at Intertextile Shanghai. • LaCanTouch (France) and Mr Chu Po Yang: LaCanTouch, which started out in wallcoverings and upholstery fabrics in 1989, is partnered with Mr Chu Po Yang with its Houlès, Luciano Marcato and other brands. • Prestigious Textiles (UK) and Mr Zhong Song: award-winning designer Mr Zhong Song collaborated with British brand Prestigious Textiles. • Uniwal (China) and Mr Dai Kun: another long-time collaborator with the fair, Mr Dai Kun, a well-known architect and interior designer and 2014 trend committee member, worked with Uniwal, one of China’s best-known wallcoverings brands.

Seminar programme to feature industry’s leading design & trend experts As is always the case at Intertextile Shanghai Home Textiles, a comprehensive seminar programme with sessions conducted by the industry’s top experts is on offer. In the Design & Trends category, the highlights include a talk on day 2 by Mr Vincent Grégoire of the NellyRodi™ Agency who will explain in detail the 2016 trends found in the International Lifestyle Trend Area. On day 1, a forum talk will be led by Mr Shen Lei who will conduct an open discussion with the designers about their featured work in the Trend Concept Show. Also on day 1, a press conference will take place in the morning to explain the Trend Concept Show in detail. In addition to the seminars, tours of the International Lifestyle Trend Area will also be conducted by members of the Trend Committee. This year, they are led on days 1 and 2 of the fair by Mr Vincent Grégoire from the NellyRodi™ Agency (France), and Mr Dan Namura from Dan Project of Japan. Mr Namura has also cooperated with Heimtextil Frankfurt, the parent fair of Intertextile Shanghai Home Textiles, for a number of years.


EVENTS

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Seminars covering Market Information and Testing & Certifications will also be on offer at the fair. The Turkish national participation in this fair will again be organized by UTIB. 27 Turkish exhibitors will attend the show under the patronage of UTIB and will showcase a wide range of products including textile products, fabrics, home textiles (carpets, kilims, wallpapers, wall coatings, decorative fabrics, curtains, curtain accessories, pillows, bed textiles [covers, sheets, etc.], sleep systems, waterbeds, mattress types, blankets, towels, bathroom curtains, bathroom mats, bathroom accessories, table clothes, table decoration materials, non-textile table clothes, kitchen textiles, oven gloves, fibers, yarns, chemicals, home technologies and printing systems).

Turkish exhibitors include: AKARCA TEKSTİL KONFEKSİYON SAN. TİC. LTD. ŞTİ.

İSTANBUL MENSUCAT SANAYİ A.Ş.

AMOR’E DESIGN HOME TEXTILE KOLL.STI

KETS TEKSTİL TURİZM TİCARET A.Ş.

ANY TEKSTİL SAN. TİC. VE PAZ. AŞ.

KISMET TEKSTİL ÜRÜNLERİ SAN. VE TİC. LTD. ŞTİ

AŞANTEKS TEKSTİL SANAYİ VE TİC. AŞ.

KÜÇÜKÇALIK TEKSTİL SAN. VE TİC. A.Ş.

AYDIN TEKSTİL TİCARET VE PAZARLAMA A.Ş

LÜKS KADİFE TİC. VE SAN. A.Ş.

BİRCE TEKSTİL İNŞAAT SAN.TİC.LTD.ŞTİ.

PAŞA TEKSTİL SAN. VE TİC. A.Ş.

BOYTEKS TEKSTİL SANAYİ ve TİCARET A.Ş.

POLYTEKS TEKSTİL SANAYİ ARAŞTIRMA VE EĞİTİM A.Ş.

BURKAY TEKSTİL SAN. VE TİC. A.Ş.

SESPA IHRACAT VE PAZARLAMA A.Ş.

DİNA VANELLİ TEKSTİL SANAYİ TİCARET AŞ.

SUPER TEKSTIL SAN VE TIC A.S.

E.T.G TEKSTİL SAN VE TİC. LTD. ŞTİ.

TANRIVERDİ MENSUCAT SAN. A.Ş.

Epengle Tekstil Endustri Ticaret A. S.

VERONA EV TEKSTİL ÜRÜNLERİ TİC. VE PAZ. A.Ş.

GENEL TEKSTİL SAN. VE TİC. AŞ.

VİNO KADİFE TEKS. SAN. ve TİC.LTD. ŞTİ.

GEZER AYAKKABI DERİ SAN VE TİC A.Ş.

YAKAR TEKSTIL SAN VE TIC LTD STI

GÖKHAN TEKSTİL SANAYİ VE TİCARET A.Ş.

August 2015


PROFILE

28 HTE

Brentano Celebrates with End-of-Summer Jubilee Marquee pattern headlines the textile line’s 25th anniversary collection

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heeling, Ill. — Summer may be winding down, but for Brentano, the celebration’s just begun. On August 1, the textile house marks its 25th anniversary with the release of the fall Jubilee collection. At once a reflection on Brentano’s past, a milestone and a celebration, the 20 new textile patterns combine cool, contemporary styling and techniques with a beautiful, personal warmth and touch. As a headliner for the Jubilee collection, Marquee reads loud and clear with its bold coloring and dramatic, Greek-key inspired geometry. As compelling up close as from a distance, the 52” upholstery fabric weaves two thick, alternating colors of rayon yarns on a cotton warp for a beautifully natural hand. The stitch-like tapestry texture passes 50,000 double rubs (Wyzenbeek, Cotton Duck) with a Teflon finish for hotel and commercial projects.


PROFILE

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Kelly Hoppen designs fabric collection in partnership with Richloom

August 2015


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elly Hoppen MBE has designed an exclusive collection of fabrics for hotels in collaboration with Richloom, bringing a new and exciting dimension to the hospitality industry. In true Hoppen style, the collection has a neutral palette that is beautifully accentuated by playful bursts of color and texture. Renowned for her ability to combine style, luxury and simplicity, Kelly’s collection of hotel fabrics was inspired by her love of travelling.


PROFILE

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A believer that hotels should have an uncluttered ambiance, Hoppen’s aim when designing this collection was to help make private worlds where guests can relax, unwind and rebalance their bodies and souls. Full of symmetry, eclectic designs and muted tones, Hoppen’s fabrics are all overlaid with a quiet luxury and a subtle fusion of the East and the West. While far from traditional, her often vintage inspired patterns can serve to enhance antique curves as well as more contemporary clean lines. Kelly Hoppen’s range of hotel fabrics is timeless, elegant and layers many different textures and patterns to create a lovely backdrop for your holiday. 
The Kelly Hoppen Collection in partnership with Richloom includes bedding, bed scarves, decorative pillows and a full fabric line. SOURCE: www.richloomcontract.com; www.kellyhoppeninteriors.com

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About Kelly Hoppen MBE Celebrating 40 years in the business at the forefront of the industry in 2015, publishers and businesses continually seek Kelly’s unparalleled expertise, allowing her to indulge her entrepreneurial instincts. As she is passionate about making her design ethos accessible to the masses, Kelly launched her eighth book Design Masterclass in November 2013. The Kelly Hoppen brand, keeping true to its core values of high quality, simplicity and timeless elegance, has collaborated with likeminded brands and partnered with a select number of licensees. The wider licensed product collection consists of home accessories, shutters, fabrics, paints, wallpaper, taps and now baths. A dedicated supporter of good causes and the championing and nurturing of younger and older British entrepreneurs, Kelly is an ambassador for the Princes Trust and the Princes Initiative for Mature Enterprise. Kelly is also a proud ambassador for the Government’s GREAT campaign and has worked with UK Trade & Investment mentoring small and medium sized businesses. Kelly launched her debut e-commerce store, kellyhoppen.com, in January 2014. The affordable luxury store features a self-designed home products range including accessories, bed linen, cushions, candles, furniture, towels and robes and gifts, all carrying Kelly’s iconic style.


PROFILE

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Time travel… “Seraphine”, the textile space collection of Rasch Textile offers a time travel for living spaces…

August 2015


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lose your eyes and imagine that you are walking in a magnificent historic house impressing you… Smell the fragrance of the wood at every step, listen the voice piping your ears… Now open your eyes and meet “Seraphine” collection which accompanies you at your imagination with its fabric texture addressing to all of your senses… Using different materials to offer luxury surfaces and texture alternatives, Rasch Textile Company, which is represented by HannaHome in Turkey, carries the traces of the past to our time with its new wallpaper collection “Seraphine”.


PROFILE

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Used soft colors such as cream, powder and fume, in addition to vivid colors like purple, red, blue and black from the color palette, the wallpaper collection “Seraphine� offers reinterpreted Damask designs and classical and modern styles together with strips and floral alternatives. In addition to not having any hazardous materials for human health, Seraphine collection has a lot of quality and technical features such as easy-to-clean and resistant to sun lights, as is the case in all Rasch products.

August 2015


International Trade Fair for Home Textiles, Floor Coverings and Interior Furnishings

23-25 September 2015 IEC Crocus Expo Moscow, Russia Get your free ticket at www.heimtextil.ru

@ heimtextil_russia


NEWS

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Additional customs duty to please home textiles sector T

he surcharge imposed on imports will have a positive affect on the Turkish home textile industry, too. With a new decision on import taxes an additional 50% duty has been imposed on imports of bedcovers, quilts and pillows. Yasar Kucukcalik, President of Turkish Home Textile Industrialists’ and Businessmen’s Association (TETSIAD), said that the cheap products coming from the Far East will not influence the production and this would generate a considerable amount of added value and employment. The additional duty imposed with the purpose of limiting imports will provide positive results for the home textile sector. Yasar Kucukcalik commented, “Imports will be reduced with this new initiation and the sector will increase production capacity and there will be millions of dollars of added value with this new tax imposed 50% on bedcovers, quilts and pillows.”

Yasar Kucukcalik President of TETSIAD

As of August 25, 2015, the products imported from all countries except EU members, EFTA members, Israel, Macedonia, Bosnia-Herzegovina, Morocco, Western Bank and Gaza Strip, Tunis, Egypt, Georgia, Albania, Jordan, Chili, Serbia, Montenegro, Kosovo, South Korea and Mauritius, are imposed 50% surcharge to support domestic industry.

August 2015


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TASARIM GROUP - MEHMET CEM KALAYCI - TEL : +902164495575 - MEHMET@TASARIMMEDIA.COM SAFI ORGANISATION, A SUBSIDIARY OF ATELIERS D’ART DE FRANCE AND REED EXPOSITIONS FRANCE / PROFESYONELLERE YÖNELIK / DESIGN © BE-POLES - IMAGE © FRANÇOIS COQUEREL


FOCUS

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Turkish textile and fiber industry, a world brand! Turkish textile industry uses modern technology. Existence of a well-developed textile finishing industry in Turkey makes also production and marketing of highly value added, fashionable and quality products possible.

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urkey, as being one of the most prominent textile and clothing producers in the world, has the production capacity to meet almost all the raw material needs of the industry. Some part of cotton and artificial and synthetic fibers needed by the industry are met by imports. The textile and clothing industry was the first industrial sector that developed in Turkey. The establishment of customs union with the European Union gave a major boost to the industry in 1990s and it currently is the largest manufacturing subsector in Turkey in terms of production and employment.

The Turkish fabrics industry produces a wide variety of fabrics for apparel, home textiles, upholstery and technical applications. The country has large-scale fabrics companies with vertically integrated production facilities in addition to many small-sized non-integrated firms, serviced by a well-developed finishing industry. A large part of the industry is based on cotton. Turkey is the sixth-largest cotton producer in the world. Domestic output does not fully meet local demand and the country is the third-largest cotton importer after China and Bangladesh.


FOCUS

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The fabric mills are mainly concentrated in Istanbul, Bursa, Adana, Denizli, Kahramanmaras, Izmir, Gaziantep, Tekirdag, Kayseri and Usak. Many of the integrated mills are located in Istanbul, Bursa, Kahramanmaras, Adana and Gaziantep. Contributing over 10% of the GNP, about 20% of the overall exports and generating about 15% of the total employment, the textile and apparel industry is the key industry and a major player for Turkey’s economy. According to UN Comtrade, in 2013 Turkey has become the 5th largest textile and apparel exporter globally, following China, India, Italy and Germany respectively. Turkey also enjoys being the 3rd largest hosiery and 3rd largest towel supplier of the world, as well as the largest home textile manufacturer of Europe. Gaziantep, one of the major textile regions of Turkey, produces about 57% of all machine-made carpets produced worldwide. Turkey has also been the eight largest cotton producer of the world in 2013/2014 crop year with 501000 metric/tons of cotton and forecasted to escalate to the seventh with an estimated 700000 metric/tons by the 2014/2015 crop year. With an installed capacity of around 3,5 million/tons, Turkey reaps the benefit of having the highest fiber and yarn production capacity in Europe. About 65% of this capacity accounts for cotton, 35% accounts for

August 2015


synthetic filament and 10% accounts for wool and others. Thanks to its remarkable capacity also in synthetic yarns and fibers, Turkey has become the seventh largest producer globally with an estimated annual production of 1,3 million tons in 2014. The point that the Turkish textile sector has reached today regarding quality, fashion and design cannot be underestimated.

Regional development of the Turkish textile industry Employing about an estimated 2 million people, about 1 million registered according to SSI of Turkey, and about another 1 million unregistered, with nearly 58,000 active companies, the textile and apparel industry in Turkey is concentrated around the cities of Istanbul, Bursa, Denizli, Gaziantep, İzmir, Usak, Tekirdag, Kahramanmaras, Adana and Kayseri, respectively. When the clustering activities of the Turkish textile industry is analyzed, it can be evaluated that floss, synthetic filament yarn and fabric production is clustered around Bursa, which histor-

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FOCUS

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ically was the silk center of the Ottoman Empire; towel, bathrobe and home textile production around Denizli; woolen, worsted and semi-worsted yarn and blanket production around Usak; finishing and particularly circular knitted product finishing around Tekirdag; cotton weaving and finishing in Adana; cotton yarn and particularly OE-yarn in Kahramanmaras; polypropylene, nonwoven and machine-made carpet manufacturing in Gaziantep and finally circular knitting, knitwear and hosiery as well as apparel and garment manufacturing around Istanbul.

A consistent improvement in the exports of all textile related articles The continuous increase in the textile and apparel exports of Turkey over the years did not only contribute to the growth in industrial export earnings, but also contributed to the reduction of the current account deficit of Turkey. Thanks to the textile and apparel industry together, Turkey achieved export revenues worth about 29 billion USD, whereas realized imports worth about 13 billion USD and managed to reduce the account deficit by 16 billion USD within 2014. Thanks to the additional tax declaration for the imports of several textile articles that has taken effect by April 2011, the textile and fiber exports has accelerated over the last 4 years, and hit the top by the end of 2014 and the foreign trade bal-

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ance has surpassed 42 billion USD. Whereas woven fabrics receive the largest share in Turkish textile exports, knitted fabrics, yarn and home textile exports also got a significant cut. Russian Federation, Italy, Germany, Romania and Spain ranked as top markets respectively when woven fabrics are considered. For the knitted fabrics, Italy, Russian Federation, Ukraine, Bulgaria and Romania led the textile export markets of Turkey. Finally, Italy, UK, Belgium, Germany and Netherlands ranked among the top importers of fiber and yarn from Turkey. On the other hand, Turkey ranked as number one importer of synthetic fibers and yarns in 2012, with about a 7,7% share in total world imports ahead China. Fiber and yarn imports account for one-third of Turkey’s total textile imports. Whereas Turkmenistan, Egypt and Uzbekistan get the biggest share of Turkey’s cotton fiber and yarn imports, China, India and Vietnam lead the list regarding synthetic fiber and yarn imports.

Textile industry received even more support from the government in 2014 The government granted about 8 billion USD worth investment incentive to the textile sector within the period of April 2011 and July 2014. Only 1,5 billion USD investment incentives was provided within the period of January 2014 and July 2014. Here, we should point out that the man-made fiber industry continued to suffer with regard to incentives due to the legislations of the Customs Union and EU. The support instruments provided to the overall textile industry within 4 different investment incentive schemes included VAT exemption, customs duty exemption, tax reduction, social security premium support (both employer’s and employee’s share), income tax withholding allowance, interest rate support, land allocation and VAT refund. However, the foreign direct investment (FDI) flows


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within the textile industry appeared to be at very low levels. Last but not least, Turkish government strongly outlined its support dedicated to the textile industry in the tenth fiveyear development plan covering 2014-2018 period, which was approved in the Grand National Assembly of Turkey on July 2013, and within the plan the supporting of the transformation of textiles, clothing and leather sectors into a structure; where firms are customer-oriented, innovative, environment-friendly, effective in marketing and production channels, able to enrich their productive features by speed and flexibility and able to create their own design, collection and brands, were highly emphasized.

Turkish textile industry offers significant benefits to the European markets Today, the Turkish textile industry is pointing the way and opening up new perspectives for the world, particularly the European textile industry. There are a large number of competitive advantages making Turkey such an important textile location for Europe. Geographical proximity of Turkey to the European markets is of utmost importance. That not only contributes to shorter delivery times of two to three weeks compared to two to three months in China, but it also helps the Turkish textile manufacturers to respond quickly to the challenging demands of the European customers. The state-of-art textile infrastructure in Turkey helps meeting diversified product ranges with high-value added products. The well-trained and highly skilled workforce of the Turkish textile industry equipped with an immense know-how and a global mindset also attracts the European customers. The manufacturers ensure a full compliance with internationally accepted ecologic standards. Last but not the least Turkey has become a full member of the Customs Union in 1996, after a 22-years of transition period. Thanks to all these unique features of the Turkish textile market, today it has become a major sourcing country for many global European brands such as Esprit, H&M, S. Oliver, Adidas, Zara and Hugo Boss, whose subsidiary in Turkey has become one of the largest companies of Turkey in 2013.

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A short glance to the development of synthetic fiber and yarn industry in Turkey Despite the fact that first cellulosic fiber (viscose) production had begun in state-owned Gemlik Sungipek factory in 1938, the manufacturing of synthetic fibers started after the 1960s. Sifas, located in Bursa, achieved the first-ever synthetic yarn production in Turkey in 1964 under Turlon, which has become the first registered Nylon-6 yarn brand of the country. SASA, Turkey’s first petrochemical company integrated polyester fiber production in Adana in 1966. SASA, today still maintains its leading position in the synthetic fiber industry with a 44% market share in Turkey. AKSA’s establishment in 1968, to meet the demand for acrylic

fabric in Yalova has become another milestone in manmade fibers manufacturing history of Turkey. Whereas the share of polyamide fibers was higher in the beginning, later the share of acrylic and polyester surpassed the polyamides. Today, Bursa meets more than 70% of the synthetic fiber production in Turkey only by itself. SUSEB, Union of Artificial and Synthetic Fibers, an NGO established to preserve the rights of man-made fiber manufacturers is also settled in Bursa. Most of the yarns further processed within Turkey, which include finishing, dyeing, heat-setting, etc. thanks to its’ outstanding position in textile finishing. Textile finishing industry of Turkey, ranks second globally after China with more than 600 active companies.


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Turkish synthetic fiber industry hit by MFA and China’s WTO membership MFA (The Multifibre Agreement) signed in 1974 became the first major blow struck the Turkish synthetic fiber industry. Following the abolition of MFA in 2005, also the global textile quotas were eliminated. Turkey took the advantage of this somehow on one side, but however this also contributed China, who was granted a membership of WTO in 2001, to dominate the world markets. In this regard, Turkey has currently imposed several anti-dumping taxes on the imports of textured yarn of nylon or other polyamides (measuring per single yarn more than 50 tex) from China, polyester textured yarn from China, Indonesia, Malaysia and yarn of certain staple fibers from Malaysia, Pakistan, Thailand and Vietnam. The anti-dumping taxes currently in force still don’t appear to be sufficient for the Turkish yarn market on one hand according to the synthetic yarn manufacturers and however, on the other hand, China’s WTO membership, which is Turkey’s main competitor both in natural and man-made fibers, becomes a major issue when it comes imposing new duties and also keep implementing the existing ones.

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Critical EUR/USD rates threatens the synthetic fiber manufacturer Insufficient domestic capacity in producing the raw materials is another major hurdle of the Turkish synthetic fiber industry. When we consider the cost structure of the synthetic fibers, we clearly see that about %60-70 of the costs result from the raw materials. Herein, manufacturers those achieved diversifying their products could somehow considered a step ahead. Producing most of her specialty products based on DMT and starts with Px, SASA, could be given as a perfect sample in this regard. Having a DMT capacity of 280.000 ton/year and a polymer capacity of 350,000 ton/year including PTA-based production, SASA stands out as the largest polyester fiber and yarn manufacturer of Turkey with 150.878 tons of polyester fiber and 4.077 tons of polyester yarn production in 2014. However, Today’s most common synthetic fiber, polyester is mainly composed of purified terephthalic acid (PTA) and mono-ethylene glycol (MEG), which are domestically produced by PETKIM. However, PETKIM has an annual production capacity of 89,000 tons of PTA and 70,000 tons of MEG respectively. In view of the fact that PTA is not only a raw material for polyester fibers, but also used as a raw material for PET bottles, polyester resins and films for the packaging industry, PETKIM falls short in meeting the requirement of the polyester fiber manufacturers. Just to give another example, whereas a part of acrylonitrile, the basic raw material of the acrylic fibers, which today used as an outstanding replacement for wool, is today manufactured by also PETKIM, all the required vinyl acetate is imported.


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This obliges the synthetic fiber industry to import a significant amount of chemicals particularly from China. Within this perspective, recently EUR/USD rate has became one of the major challenges that the sector is struggling to cope with. The manufacturers, who principally import their raw materials in USD, realize their exports particularly to the EU zone in EURO. Falling of EUR/USD rate to the lowest rate of the last 10 years within the first week of March significantly increasing the input costs and decreasing the export revenues of the manufacturers accordingly.

Risks of over and unstable growth particularly in PP BCF yarn manufacturing Sales models with long payment targets appear to be major risks for most of the small and medium sized enterprises in the textile industry of Turkey, who particularly invest through bank credits. This also brings the risk of over and unstable growth at the same time. There are a remarkable number of companies in Turkey those keep carrying on the business through accommodation bills, which could likely become a significant risk when the shoe is on the other foot. August 2015


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Whereas, sales models with long payment targets bring additional benefits to the companies having a huge capital stock, it brings the risk of bankruptcy to the companies depending on bank credits to keep their business.

Sudden decrease in oil prices Having lost a significant advantage to a certain extent with the currency rates, Turkish synthetic yarn manufacturers somewhat enjoyed the decrease in the oil prizes on the other hand. The brent crude oil per barrel that was traded at the levels of about 110 USD in May 2014 was being traded at about 60,5 USD levels by February. However, the sudden decreases of the raw materials in the sector and the nervousness due to the prospects for even more decreases resulted with an unexpected recession in the last quarter of 2014.

Negative impacts of the global framework conditions When today’s volatile economic platform of especially the neighboring countries, where Turkey particularly realizes significant amount of its’ textile exports, Turkey not only obliges to achieve to diversify its product range, mainAugust 2015


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ly in technical textiles field, but to diversify its’ export markets as well. First and foremost, Russian Federation, which used to rank as Turkey’s number one export market, fell to the second place with about 25% decrease in 2014, mainly due to the business confidence and investment initiatives has fallen to the lowest level and accordingly the domestic consumption and industrial production decreased based on it’s crisis with Ukraine. All together has also resulted with a significant loss in the value of ruble against major currencies. Iraq has become another critical export market, where alarm bells start to ring, because of the increasing domestic conflicts in the recent period, and ISIS has seized the total control of the north part of the country. The ongoing civil wars in Syria, the political crisis regarding the sharing of oil revenues, bankruptcy of Greece are some of the major concerns in the upcoming period regarding not only textile industry, but also the whole manufacturing industry. Meanwhile, China, which has a substantial impact on the cotton priz-


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es, stopped cotton imports in order to decrease the existing stocks, and this accordingly resulted with a decline in the cotton prizes. This somehow affected all the textile industry not only Turkey, but worldwide.

Turkey still maintains its competitiveness compared to the major textile markets However, Turkish textile industry still maintains its competitiveness in many aspects today, when today’s textile markets are considered. Turkey scores almost excellent points for the EU regarding commercial aspects such as flexibility, geographical proximity, lan-

guage and culture, design and fashion compared to the major textile locations such as China, India, Pakistan, Bangladesh and Indonesia. Regarding industrial factors such as raw material supply and modernization of the machinery Turkey is almost even with China, and a lot more competitive than the rest. When general key factors are considered whereas China only surpasses Turkey in accessing to capital, Turkey excels in energy and transaction costs, transport, lead-time and infrastructure. The labor costs is the major handicap in this sense. According to the latest labor cost comparison in the textile industry initiated by Werner

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Total textile and clothing exports has been gradually decreasing over the last decade to 7.5% in 2012 from around 12.5% ten years ago. Among the most exported items are towels, bathrobes and dressing gowns, bed linens, furnishing and curtain fabrics.


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International in 2011, Pakistan is the most competitive in this respect, which followed by Vietnam and India. Turkey, with a labor cost of around 4,50 USD/h, almost more than doubled China having a labor cost of around 2,10 USD/h in 2011. However, this margin has been closing down in the recent years, as the labor costs in China is continuously and tremendously increasing. Overall, Turkey has not only a locational advantage for the EU, but it also distinguishes itself from other competitors with a number of remarkable features.

Turkish textile and apparel industry, full steam ahead towards 2023 targets Textile and apparel industry significantly acts as one of the key industries to support achieving the target to increase Turkey’s total exports to 500 billion USD by 2023, in the 100th year of the foundation of the Turkish Republic. For this impressive milestone, textile and apparel industries set their

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targets at 20 billion USD and 50 billion USD, respectively. Despite all the drawbacks and negative effects, Turkish textile and apparel industries proceed through this amazing target step by step. Thanks to the ongoing government stability since 2002, Turkey succeeded to overcome most of the barriers. Turkey will experience an important election period in June 2015 that will determine the new government for the next 4 years. Provided that the ongoing stability continues, what’s more the new government could achieve preparing the long waited new constitution, market diversification could be achieved, the continuously observed development in the technical textiles field would continue, the roadmaps of this target could successfully be implemented, these targets are definitely open and would be reached even before 2023.

DEVELOPMENT OF EXPORTS-IMPORTS OF MAN-MADE FIBERS OVER THE LAST 15 YEARS

in 1,000 USD

Exports

Imports

2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000

3229834 3071425 2856378 2781677 2370422 2023964 2371602 2301384 2070726 1857304 1721968 1405852 1155901 1110386 1097841

4525194 4265106 4396510 4474541 3774997 2763614 3190416 3455441 2554761 2257212 2182132 1812397 1608734 1116283 1359930

Foreign Trade Balance -1295360 -1193681 -1540132 -1692864 -1404575 -739650 -818814 -1154057 -484035 -399908 -460164 -406545 -452833 -5897 -262089

Foreign Trade Volume 7755028 7336531 7252888 7256218 6145419 4787578 5562018 5756825 4625487 4114516 3904100 3218249 2764635 2226669 2457771

Rate of exports meeting imports 71% 72% 65% 62% 63% 73% 74% 67% 81% 82% 79% 78% 72% 99% 81%


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EVTEKS Fair welcomed more than 138 thousand visitors

Yasar Kucukcalik

All innovations in the home textile industry were exhibited and the leading products of fashion were presented at CNR Expo Center in Yesilköy on an area of 160 thousand square metres by the cooperation of TETSIAD (Turkey Home Textiles Industrialists’ and Businessmen’s Association) and CNR

President of TETSIAD

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VTEKS, the world’s second Turkey’s biggest home textile exhibition, which was organized by cooperation of TETSİAD and CNR, welcomed its guests this year for the 21st time. More than 1000 companies and more than 2 thousand brands participated in the exhibition, which was opened by Nihat Zeybekçi, the Minister of Economy and which was held at CNR EXPO Yeşilköy, between dates of 19-23 August. Famous designers exhibited the trends of house textile of 2016. “EVTEKS İstanbul International Home Textile Exhibition”, which is one the biggest home textile exhibitions of the world as for the area where it was organized, made the giants of the industry in Istanbul between dates of 19-23 August 2015. This year, 138 thousand and 368 people visited EVTEKS Fair that is outstanding among the exhibitions in Turkey, with its international participant diversity and the number of


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foreign visitors. The exhibition, where all innovations in the home textile industry were exhibited and the leading products of fashion were presented to the evaluation of the visitors, took place in Yeşilköy CNR Expo Exhibition Centre on an area of 160 thousand square metres by the cooperation of TETSİAD (Turkey Home Textiles Industrialists’ and Businessmen’s Association) and CNR Holding. Participation from many countries such as Germany, USA, Australia, Austria, Azerbaijan, UAE, Belgium, Bulgaria, Algeria, Czech Republic, Denmark, Morocco, Finland, France, South Africa, Netherlands, England, Iran, Spain, Israel, Sweden, Switzerland, Italy, Japan, Canada, Kazakhstan, Kyrgyzstan, Kuwait,

Lithuania, Lebanon, Hungary, Egypt, Moldavia, Norway, Oman, Uzbekistan, Poland, Portugal, Romania, Russia Federation, Saudi Arabia, Tunisia, Turkmenistan, Ukraine, Jordan and Greece, which were invited by the Minister of Economy was ensured to EVTEKS Fair.

The exhibition created a business volume of 2 billion dollars Yaşar Küçükçalık, President of TETSİAD, stated: “The exhibition which was organized with the participation of 69 companies in 1992 has now raised its number of participants up to one thousand and the exhibition area from 600 square metres to 160 thousand square metres. This improvement, as Turkey achieved in the field of home textile, carries a great importance. Our exhibition that had an increase in the number of ex-

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hibitors comparing to last year was visited by 138 thousand 368 people, consisting of 97 thousand 779 domestic and 40 thousand 589 foreign visitors. We welcomed 50 countries in our exhibition, such countries as Spain, Italy, USA, Germany, Japan, France, England, Canada, Iran and China being in the first place. During the exhibition, our participants had contacts with buyers from foreign countries and signed important trade agreements. In the exhibition where domestic and foreign buyers rushed, Turkish companies had orders from many different countries especially from the Middle East and the former Eastern Bloc countries. We can say that our exhibition created a business volume of 2 billion dollars.�

Trends of 2016 were set In the exhibition where more than 2 thousand brands took parts; famous designers exhibited the home textile trends of 2016. During the exhibition, seminars were given by the leading professionals of the industry, world famous trendsetters and designers from inside and outside the country. The organization’s trend area was designed by Nelly Rodi in the leadership of Vincent Gregoire this time again, as it has been in the past three years. The massive exhibition where all innovations about the industry took place and lasted for five days, left its mark on the home textile industry again in year 2015.

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Heart of economic relations between Turkey and China beat at China Homelife Show

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hina, becoming the production center of the whole world for the past 20 years with it affordable costs and availability of products and raw materials in every level of quality is making a debut in Turkey with China Homelife Fair. China Homelife Turkey Fair, held for the second time this year and visited by 12.076 people, was held in CNR EXPO YeĹ&#x;ilkĂśy Istanbul between 3-6 June with the participation of 700 Chinese firms. In China Homelife fair, which is essential in terms of the economic relations between China and Turkey, nearly 350 bilateral discussions were made between Chinese and Turkish businessmen and they started important cooperation.

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China Homelife fairs series, organized so as to promote Chinese products in the world trade arena, started meeting the industry professionals for the first time in Turkey last year, after Brazil, Dubai, India, Kazakhstan, Egypt, Poland and Jordan. The fair, whose participation expenses are covered 100% by the Chinese government, is essential for the economies of both of the countries thanks to the geopolitical importance of our company. Chinese Government started its “Silk Road Economic Belt One Belt, One Road” project as the Silk Road movement of the 21st century with an investment at the amount of 2.1 trillion. One of the biggest bases of the project covering 65 countries is Turkey. China, becoming the production center of the whole world for the past 20 years with it affordable costs and availability of products and raw materials in every level of quality is making a debut also in Turkey with China Homelife Fair for the past 2 years. “Turkey as the Connection Point between Asia and Europe” was discussed in the “Turkey-China Economy Panel” held on June


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3, Wednesday as a part of the fair and with the participation of Vasip Şahin, the Governor of Istanbul. In the fair organized so as to strengthen the investments made in Istanbul, which was participated by the Hangzou Delegation led by the Augustor of Hangzou, Xie Shuangceng and Shanghai Municipality Trade Commission under the Presidency of Yang Xiong, Istanbul Development Agency and Hangzou Municipality signed a Commitment Agreement (MOU). Thousands of different products with various usage areas, from world-famous Chinese silk fabrics to elegant wedding gowns and leather jackets, from lighting systems to small house appliances and from domestic appliances to garden furniture and construction materials met visitors in China Homelife Turkey. Gülden Parlak, International Relations Manager of Sinerji Uluslararası Fuarcılık, which conducted the organization of China Homelife Turkey, said: “We held our fair with the participation of 700 Chinese firms, a growth of 350 percent compared to the fair held in 2014 with 200 Chinese firms. Many of the important firms of China brought their high quality products to Turkey with 100% government support. Turkish businessmen, having to get to know the products closely, made positive interviews and started important businesses. Our fair will continue in the years to come and we believe that the trade agreements between China and Turkey will accelerate thanks to China Homelife Turkey.” The opening of the fair in which 50 thousand different products were exhibited was made by Istanbul Governor Vasip Şahin, Deputy President of DEİK (Foreign Economic Relations Board) Turkey-China Business Council Executive Committee Yavuz Onay, President of TÜÇİAD (Turkish Association of Friendship and Solidarity With Chinese Businessmen) Kemal Koçak, Chairman of the Executive Board of MESİAD (Merter Industry and Business Association) Yusuf Gecü, Project Director of Prime Ministry Investment Support and Publicity Agency Ahmet Sami YAVUZ, Vice Inspector of Shanghai Municipality Commission Xu Wenjie, Commercial Advisor of Consulate General of China Zhu Guangyau, Commercial Consul of Consulate General of China Huang Songfeng, Deputy Augustor of Hangzhou Xie Shuangcheng.

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MoOD & Indigo Brussels Home Edition – starting together MoOD will be presenting itself in September, alongside Indigo Brussels Home Edition, as ‘boutique show’.

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oOD and Indigo Brussels are taking over Hall 5, the PATIO and Hall 8 again, with 125 exhibitors and 100 studios. For the first time the Indigo Brussels Home Edition will be organized by Textirama vzw. But the uniqueness of Indigo Brussels Home Edition will remain completely intact.

The Blue Drop Exposition is the beating heart of MoOD! Taking center stage on the exhibition floor, literally and figuratively are the Blue Drops. This selection of the 100 best and most trendy products is made by a professional and international jury. The layout is clear and inspiring. The 6 awards are the state of the art. Visitors can enjoy the cozy environment and delicious coffee or tea. In short, the beating heart of MoOD doubles as an area for networking and the trend forum “Origins”. MoOD valorizes the added value of a unique profile: the tranquil way of doing business, the quality of professional contacts, the inspiration and the trust. The exhibitors are without exception international textile producers who provide upholstery, window and wall coverings. MoOD is the only exhibition in the world with this profile. Eugène Van Veldhoven, a loyal Indigo Brussels exhibitor describes MoOD as follows: “MoOD is and will remain my favorite exhibition. Visitors take the time and are purposely looking for contacts.”

Innovation Platform welcomes Materia

Patrick Geysels, General Manager of MoOD

The Innovation Platform keeps capturing the imagination and promises an offer you cannot afford to miss. In addition to the trusted partners, matériO Belgium, Trendease International, Global Color Research and Masters of Linen, MoOD now also welcomes Materia. The Dutch Materia is an innovative materials bank with over 100,000 members. And as such their reach is global. Their goal is to be accessible and reach as many companies as possible on a daily basis. Materia will enrich the Innovation Platform with their own vision on the future of materials and interior decoration.


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Launching the “Launch Pad” The Innovation Platform is bearing its first fruits. The Innovation Platform wants to inspire visitors with innovations and stimulate new initiatives. And successfully so, because MoOD is the first in the branch to have an inspiring offer for starting entrepreneurs with ready to use innovative products. The offer is selected by Trendease’s Jennifer Castoldi.

Fascinating seminars and lectures The seminar program is currently being finalized. Visitors will be able to enjoy an exclusive club of top speakers, and in a cozy lounge atmosphere no less. Pencil in Milou Ket with her forecast on color and the interior, Jennifer Castoldi with her international view of trends and innovations and Niek De Prest with an introduction of the “Origins” trend story of MoOD 2016/17.

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An exclusive lecture by Materia’s Els Zijlstra on Wednesday September 9th. She will be speaking about the sensory experience and how innovative materials can play a role in this. And don’t forget the trend exhibition of Global Color Research, Mix Publications. The final list will be published on MoOD’s website shortly.

Digital Platform The digitalization of the branch is unstoppable. In a premier phase digital printing facilitated new possibilities with an endless number of colors and in ultra-high resolution. Nowadays digital printing can be combined with classical weaving technology in many ways. The possibilities are virtually endless. The Digital Platform at MoOD is closely following the developments and is informing visitors. MoOD will be welcoming professor Marc Van Parys amongst others, who will open a window to the future of our digital textile world.


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OEKO-TEX® and its products stand for “Confidence in Textiles”. ©OEKO-TEX®

We provide confidence in textiles! Interview with Georg Dieners, General Secretary of the OEKO-TEX® Association

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urich – Since the start of the year, Georg Dieners has been the General Secretary of the International OEKO-TEX® Association based in Zurich (Switzerland). The association of 16 independent textile research and test institutes has been performing harmful substance testing according to the OEKO-TEX® Standard 100 since 1992. Other services offered by OEKO-TEX® include STeP (Sustainable Textile Production), a certification system for sustainable textile production, and the “Made in Green” product label. The Association has also launched the MySTeP database so companies can map their individual supply chains and receive support in establishing more sustainable sourcing. We talked to Georg Dieners about his first months in office and the challenges faced by the textile industry.

In the past, OEKO-TEX® was synonymous with the OEKO-TEX® Standard 100 and its “Confidence in Textiles” label, for companies in the textile industry as well as retailers and consumers. What steps has OEKOTEX® taken to continue the development of its existing services and supplement them with new products?

As a graduate of the Fachhochschule Niederrhein with a focus on textile technology/textile finishing, as well as having many years of experience in various management positions and companies within the textile sector, Georg Dieners has been Secretary General of the International OEKO-TEX® Association since the start of 2015. He has the broad range of knowledge required for his new role as the OEKO-TEX® Secretary General. ©OEKO-TEX®

Over its history, OEKO-TEX® has continuously added certification systems to its product portfolio. For instance, we have been auditing production facilities with regard to environmental compatibility and social standards since 1995. In that respect, our international institutes have decades of experience in the area of sustainability. We have been able to utilize that experience, combined with feedback from the market, for enhancements and additions to our overall system now consisting of the OEKO-TEX® Standard 100, STeP, Made in Green, and MySTeP. We are able to offer our customers a comprehensive and practical solution to the ever-increasing requirements of the textile industry.


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STeP (“Sustainable Textile Production”) by OEKOTEX® is an independent certification system for companies in the textile chain (including brand name suppliers, manufacturers, and retailers) that wish to assess, certify and optimize their production facilities for sustainable and socially responsible

To what extent do the OEKO-TEX® certifications cover the objectives of the Partnership for Sustainable Textiles? We share the central objectives of the Partnership and support the Partnership members in their efforts to achieve continuous improvements to existing processes and working conditions in textile production around the world. With its comprehensive system, OEKO-TEX® covers the full textile production chain and is therefore an important partner in achieving these goals.

Who, specifically, do your various services appeal to? What are the specific challenges faced by manufacturers, brands, and retailers? Politicians, the media, and NGOs are pushing for changes in textile production to make the process more socially responsible and environmentally friendly. Consumers themselves are much more conscious of what they are buying. At the same time, supply relationships are very complex and can span across the whole world. They have to become more transparent to increase the level of confidence throughout the industry.

What are the possible solutions and where do you see the role of OEKO-TEX® within this context? Our aim is always to ensure safety and, as a result, confidence. The basis for that may be an exclusion list for harmful substances which some companies have established themselves, like a Restricted Substances List (RSL). Likewise, normative provisions at an international level or industry-based commitments can help to achieve this aim. However, in each case it is vital that there is a neutral testing and certification process. That is what the OEKO-TEX® solutions provide. They reduce complexity for the textile industry and offer consumers, the media, and NGOs the necessary level of traceability and transparency.

For manufacturers, quality assurance is paramount, which means harmful substance testing according to the OEKOTEX® Standard 100 and production facility audits according to STeP. The closer companies are to the end consumer, the more marketing becomes important in addition to quality assurance. The OEKO-TEX® Standard 100 label helps brands and retailers in particular to prove that their products are harmless to human ecology. The label offers consumers an important aid in their decision-making. If a company also wants to prove that a product has been tested for harmful substances and likewise has been produced sustainably, it can do so with the Made in Green label.

In your opinion, what are the most important benefits to companies who work with OEKO-TEX®? OEKO-TEX® has been established at an international level for some time and is extremely prevalent throughout the textile chain. Added to that is the high level of awareness and reputation of our brand, especially with consumers. The individual modules in our testing and certification systems compliment and build upon each other. They are tailored to a whole variety of different needs, from those of manu-

How do you rate national initiatives like the Partnership for Sustainable Textiles in Germany? To make the textile and clothing industry more sustainable, politicians, NGOs, and the companies in the industry all have to pull in the same direction. Since the action plan was modified in April, significant associations and a large number of notable companies from the textile industry have joined the partnership. That is an important step and we welcome it. To continue our support for this multi-stakeholder approach in the future, the international OEKO-TEX® Association is a member of the Textiles Partnership through the OEKO-TEX® Foundation.

MySTeP by OEKO-TEX® is a database that allows brand name suppliers, individual retailers, and manufacturers to manage their own supply chains, irrespective of whether they have OEKO-TEX® certification.

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the whole product family. For us, an important aspect of this is strengthening the “OEKO-TEX®” umbrella brand. We have made it a prominent part of the Made in Green label, along with the “Confidence in Textiles” message. This message provides a perfect summary of what our services stand for: we create confidence in textiles!

Will there also be changes to harmful substance testing based on the OEKO-TEX® Standard 100?

“Made in Green by OEKO-TEX®” is an independent textile label for highlighting consumer products and textiles at all levels of the textile value creation chain that are made from materials tested for harmful substances and that have been manufactured under safe and socially responsible

facturers of raw materials, spinning mills, weaving mills, and finishing facilities to manufacturers of ready-madeclothes, retailers, and brands. Each company can decide which services they want to use. The costs and expenses are then distributed along the production chain, because at each value creation stage, only the value added to the product at that stage is tested in the laboratory.

The expansion of the product range also represents an ongoing challenge. What considerations have been given to this and what are the implications you have taken from them? The most important issue is that the products are clearly positioned and delineated. In our case, the concept behind our range was that the products could build on and interconnect with each other. That allows us to create synergies both for our customers and us. The core of our overall system is and will remain the OEKO-TEX® Standard 100.

The testing and certification system has proven itself over two decades, and even today the concept behind it is still perfectly suited to the market. Except for the established yearly revision of the test criteria, there won’t be any changes in terms of content. We are, however, critically reviewing the design and language within the actual label at the moment. This is a sensitive area to review because the label is prominent worldwide and enjoys a high level of recognition. We are aware of this and are treating it with due consideration.

What conclusions have you come to after six months in office? We are on the right path. The market feedback is positive and the number of certifications is increasing steadily. Our systems are meeting today’s requirements. Sustainability at all levels is a massive trend of the 21st century, and our new services help our customers achieve more sustainable levels than ever before. That helps us, and our customers, become better equipped for the challenges of the future.

How do you intend to pass the positive values of the OEKO-TEX® Standard 100 on to the extended product portfolio? Our whole system is based on the same values: confidence, independence, and passion for textile products. We take this approach at every stage from product development to communications. The aim here is to pass along our positive image from the harmful substance testing to

The OEKO-TEX® Standard 100 is an independent testing and certification system for raw, semi-finished, and finished textile products at all processing levels.


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The First Stop For Sourcing In Asia Is Mega Show In Hong Kong August 2015


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uring October 20-23 and October 27-29 2015, MEGA SHOW will be welcoming back over 53,000 buyers from 125 countries sourcing and selecting the latest merchandise from Asia and abroad. Over 4000 exhibitors are expected to participate with a huge variety of original, unusual, essential and everyday products which are sold world-wide. The introduction of separate merchandise categories, each located in a specific venue location, plus the new branding as MEGA SHOW Series were well received by buyers in 2014. The new format allowed buyers to easily locate their preferred merchandise sectors and spend more time in the MEGA SHOW Series with suppliers of interest. MEGA SHOW Series Part 1 (20-23 October, 2015) will present EIGHT merchandise categories and MEGA SHOW Series Part 2 (27-29 October, 2015) will feature FOUR merchandise categories – all clearly defined and color-coded for easy reference for buyers who are deciding on new products from the most comprehensive range of gifts and gadgets,

premiums and souvenirs, housewares, kitchen, dining, glassware, home textiles and dĂŠcor, toys, games, baby and nursery, festive and seasonal, stationery, plus giftwrap and packaging. Following the success in 2014, the special program to sponsor qualified international buyers will be continued with application details available on the show website. Registration for trade buyers is now also available online with complimentary admission badges being distributed worldwide during August 2015. MEGA SHOW Series Part 1 and 2 is the largest and most important sourcing trade exhibition every October for gifts, premiums, housewares, kitchen & dining, lifestyle products, toys & games and stationery in the Asia-Pacific region. The two shows take place over seven open days during the last two weeks of October at the Hong Kong Convention and Exhibition Centre. The dates of MEGA SHOW Series are a regular fixture of the autumn Southern China sourcing circuit for global buyers.


EVENTS

90 HTE

Dubai’s ITF returns bigger and better After its successful debut last year, the International Textile Fair (ITF) is set to return to Dubai for its second season on 11th & 12th October 2015 at the Dubai World Trade Centre.

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his season, the International Textile Fair, which is UAE’s exclusive trade show for fashion and textile, is offering an inviting atmosphere that will inspire both exhibitors and visitors attending the fair. ITF provides a premier platform for the global fashion, home and industrial textile companies, giving them the opportunity to cater to the local market and reach out to the emergent gulf textile industry. It also allows visitors to access the top international suppliers of textile in multiple product categories.


EVENTS

92 HTE

With exhibitors coming in from Europe, Asia, Africa and Australia the event set an eclectic ambience. The participation of acclaimed fashion houses like Carlo Pozzi (Italy) and Bella Donna (U.A.E) stand testimony to the revered stature of the ITF. The diplomatic presence at the fair was palpable, as H.E Bhutti Saeed Al Ghandi (Vice Chairman, DWTC) inaugurated the event. His Excellency visited a number of exhibitor stalls and expressed appreciation for the organizers and the scale of the event. The April edition saw over 100 exhibitors, highlighting the nascent yet promising mindset of the ITF. Clarence Greens, a first-time exhibitor at the ITF, marveled, “This was our first year at a trade show. It is a wonderful platform and we need to be having it more often. The crowd has been beautiful; we had a good crowd mix. Having visitors from around the world at our stall was great.” Rather than remain complacent after enjoying immense success, the ITF is still unwavering in its determination to expand with each event; and becoming a major influence in the U.A.E fashion scene. Dilip Nihalani, MD (ITF) explains, “At ITF, we strive to provide a professional atmosphere conducive to business and networking; and acknowledge U.A.E’s rise as the leading destination for textile industry automation.” August 2015


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ITF, Dubai showcased Pre-
collection Spring/ Summer 2016 and Autumn/Winter 2015 highlights. With close to 150 exhibitors, the Fair aims to expand with each event become a major influence on the UAE fashion scene. Principally a “trade only” event, ITF provides a professional and conducive atmosphere to business and networking for manufacturers, traders and designers both internationally and within the region. In response to the need for a dedicated trade exhibition in Dubai- UAE, the show has been designed as a quality event for the Fashion Fabrics Business in the UAE. ITF is attended by leading fashion and apparel buying houses from the Middle Eastern market.


EVENTS

94 HTE

Well-experienced CIFF debuts in Shanghai

The 36th China International Furniture FairShanghai will be held at National Exhibition and Convention Center-Shanghai on a huge area of 400,000 square meters, 8-12 September 2015.

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n response to the fast development of the industry, the China Foreign Trade Guangzhou Exhibition General Corp. (CFTE) had decided to alter the host city of China International Furniture Fair (CIFF) in September from Guangzhou to Shanghai from 2015. From this September on, the whole furniture industry will be able to participate in the grand event of CIFF both at China Import and Export Fair Complex in Pazhou, Guangzhou in March, and at National Exhibition and Convention Center in Hongqiao, Shanghai in September. The 36th China International Furniture Fair (Shanghai) will be held on the scale of 400,000SQM at National Exhibition and Convention Center (Shanghai), 8th-12th September 2015, covering the full chains of industrial exhibits of home furniture, outdoor and leisure, home decor and home textiles, office and contract furniture, furniture machinery and raw materials and so on.

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EVENTS

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The fair will host about 3000 global excellent exhibitors and over 100,000 professional visitors. CIFF in Hongqiao, Shanghai will endeavor to establish a fashionable, global, multidimensional and interactive platform for the trade and exhibition of the industry. CIFF furniture fair is well known as “No.1 platform for the world class”, “Asia’s furniture sourcing center” and “the weatherglass of China’s furniture industry”. It’s such an influential and attractive platform of furniture and furnishing in the world that it could offer the industrial players the most opportunity and the best market.

To set the design trend The Innovative Design Hall pays attention to the reform of new materials and production process, focuses on humanized design for home environment, showcases innovative creativity and motive force of industry and concentrates on presenting the quality furniture products with design ideas. The Homedecor & Hometextiles Sector sets the trend for changes in interior decoration ideas based on the concepts such as “Whole Homedecor” and “Soft Decoration Sector” and creates a Whole Homedecor environment composed of Modern Style, Classical Style and Country Style. The Outdoor & Leisure Sector focuses on demonstrating the concept of leisure lifestyle, featured by unique integration of “design innovation + engineering construction +marketing strategy”. The Office Show sets the trend of green office, advocates green concepts and offers the “Office Environment Theme Pavilion” that will be attended by Herman Miller, one of US top three office furniture brands. The original design ideas always run through the exhibition. The Design Show, engineered by Mr. Zhu Xiaojie, the worldknown master of furniture design who will integrate the industry design elites based on unique views and new design ideas and continue to promote innovation in China’s furniture design, will lead the industry to the new era of design innovation. August 2015


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To stage a good show A good platform attracts good brands while good brands choose the good platform. CIFF’s Shanghai Show has the exhibitor brands from tens of countries and regions including China, USA, Italy, France, UK, Germany, Belgium, Portugal, Spain, Australia, Singapore and Turkey.

To bring opportunities to Guangzhou and Shanghai CIFF has become an important trading platform for Chinese enterprises to go global and for overseas enterprise to enter China market and exploit new international markets. CIFF’s Guangzhou show in March & Shanghai show in September will provide a broader pattern of development of industry and unlimited new opportunities and attract much attention from the furniture and home furnishing

industries. CIFF’s organizer also invests hugely in worldwide publicity and promotion. It is expected to attract more than 100,000 professional audiences from over 190 countries and regions to attend CIFF, bringing together numerous brands, professional purchasing groups and designer teams in National Exhibition and Convention Center (Shanghai).

To realize perfect match CIFF’s organizer and the owner of National Exhibition and Convention Center (Show) are the same cooperation group who could integrate the resources and maximize the service both in planning and execution providing the furniture and home furnishing industries with incomparably excellent exhibition and opportunities. National Exhibition and Convention Center (Shanghai) for CIFF’s Shanghai Show is located in the west of Hongqiao Business District, adjacent to the airport, high-speed train and other mass transportation facilities.


EVENTS

98 HTE

Second edition of “Sleep WELL ExpoIstanbul” is just around the corner!

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here are only a few exhibitions dedicated only to the sleep products industry in the world. There is only one in a big geography covering Turkey, Balkans, East Europe, former Soviet Block countries and Middle East. It is in Istanbul titled “Sleep Well Expo” organized by Voli Fuar and supported by Sleep Well and Sleep Tech magazines. As the Turkish housing construction sector developing very fast and the population is growing faster, new houses are being built at a tremendous number and the need for filling these houses is growing considerably. Sleep products are among the basic needs of these needs. The industry has been growing also in line with the living conditions of people on the one hand; it has been growing in line with people being more conscious for better sleep products on the other. The Turkish sleep products industry has been prospering fast at all aspects from mattress to machinery, from pillows to quilts, from box spring to headboards. It adapts the latest trends and technologies.

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The organizer has started to sell spaces and many exhibitors rebooked their stands including Boyteks, Form Sunger, Boycelik, BRN, Allbeco, Milkay, Sefox, Nerteks, Siteks, Stilo Yatak, Kirayteks, Latexco, Tempo Yatak, Mavera Kimya, Feryal Fermuar, Dogus Ofset, Kayteks, Ersan Madeni Esya, Elit Medikal, Polya Yatak, Giz Grup, Jakarteks, Niron Yatak, Pomax, MKR Tekstil, Palmflex, SPM Sunger, Umit Makina, Elektroteks, Katermak, ISM Makina, Onur Kapitone and many more… As the first and the only fair in its field in Turkey, SLEEP WELL EXPO is a show bringing mattress main industry, sub-industry, machinery and components industry professionals together. The fair is an excellent platform to launch and to see the latest technologies, innovative products and latest collections. To be held on October 22-25, 2015, the fair was introduced in 2014 and the premiere edition was welcomed very well by the industry. The show brings all professionals of the sleep products industry together and visitors come from all parts of the world especially from the neighboring countries. The fair attracted especially the interest of those world brands who want to sell to the Turkish market, and those who want to invest in and penetrate into Turkish market. The CEOs of the world mattress industry, top officials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealers all attend the fair. The Sleepwell Expo Show embraces and brings all collaborators of the sector together. It is a real trade platform for all branches including the main industry, the supply industry, machinery and equipment industrialists.

Leading names of the industry such as Nova Sünger, Kaybed, Iskeçeli Yay, Leggett & Platt, Bekaert Textile, Enkev, Ozka Machinery, Kutuklu Machinery, Wright Labels, Artilat, Modayat, Zelu Chemical, Alfa Chemical, Arda Kimya, Lien’a Latex,Turkuaz, Aközlü Foreign Trade, Feltturc, Eraform, Machine Head,Techmelt, Karteks Machinery etc…have signed up for the second edition.


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100 HTE

As the only specialty fair in its field in Turkey, Sleep Well Expo has been an ideal venue for the whole industry in its 2014 premiere edition with the participation of 67 exhibitors of which 8 were foreigners and 5,171 visitors. Turkey is en emerging and stabile market with its fast growing population, advantageous location and developing economy. The mattress industry, mattress machinery and equipment are among the fastest growing sectors in Turkey. The developments experienced in the sector and the innovations, the collaboration among industrialists are the important factors motivating the improvement of the mattress and bedding industry in Turkey. All these positive developments urged a fair in the industry and that’s how SLEEPWELL EXPO” show was born. It is held at the opposite side of Istanbul’s most famous international airport, Ataturk International Airport from where you can get the exhibition grounds in a few minutes. It is almost very clear that the fair will be one of the strongest fairs in the bedding industry worldwide in the very near future.

The industry imports a lot, too. Turkey is a good market for machinery, some types of mattresses and raw materials. The first and only fair dedicated to the sleep products industry in Turkey, SLEEP WELL EXPO ISTANBUL was held April 17-20, 2014 and recorded a huge success which almost all industry professionals applause. Now the second edition of the fair is shaping up. Over 70% of exhibitors have already booked their spaces according to the officials of Voli Fair Organization, the organizers of the show. The fair was scheduled to be at the same venue but instead of 2 halls and the big foyer, there will be an extra hall at the second edition, October 22-25, 2015.

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The only mattress fair of the region will be held with one extra hall at its second edition, October 22-25, 2015.


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102 HTE

Stating that the fair attracted a great deal of interest from domestic market and by companies from different countries, Omer Faruk Gorun, Project Manager of Sleep Well Expo outlined, “Sleep Well Expo covers the mattress main
industry, sub industry, machinery and equipment. The venue of this important fair is Istanbul Expo Center, which is exactly facing the Istanbul Ataturk International Airport. When an exhibitor or a visitor arrives at Istanbul by air, he or she could even walk to the exhibition ground. The premiere edition of this annual event was held in April 17-20, 2014. As the first of its kind in Turkey, Sleep Well Expo contributes to Turkey’s being a production hub for the mattress industry. Sleep Well Expo will host a professional platform where the latest technologies and products will be showcased altogether. Because of ever increasing value of mattress and other sleep products the fair will be an important organization which will bring once again
leading companies and reps of the industry together. Many international companies doing business with Turkey in this industry have already shown their interest in the fair which will bring together CEOs, top level officials, purchasing managers, producers, consumers, foreign and domestic
dealers and representatives. Product groups of the fair include Turkish mattress producers, mattress importers, furniture and mattress stores, foreign mattress producers, sub-industry products, mattress and quilting machinery and equipment, etc.
The visitor portfolio includes experts and high-level officials of the private sector, buyers from different sectors to realize projects, businessmen, investors, mattress industry authorities, dealers
and representatives, chambers of commerce, associations, furniture manufacturers, purchasing officials of tourism, hotel and hospitality industry, etc.”


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There will be seminars and different activities related to new products, technologies and applications. Istanbul unites its natural beauties with its historical and cultural wealth and modern infrastructure, ascending in world league as the new favorite city for international organizations. Istanbul has an historical and cultural heritage acknowledged by the whole world. Apart from its historical and natural beauties the city is quite assertive with its hotels, fair, congress and
meeting halls at world standards. The visitors coming for meetings, congresses and fairs have the
opportunity to experience the eastern and the western cultures together amongst the artworks reflecting a history of thousands of years.

August 2015


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