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PRO FILE

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M oOD is 3 D: de s ign, de vot ion, dis c ove r y…

H OMETEXTILEEXPORTS www.hometextile.com.tr Group Chairman

H. Ferruh ISIK

Publis her & Res pons ible Editor-in-Chief:

Mehmet SOZTUTAN on behalf of ILETISIM MAGAZIN GAZETECILIK SANAYI VE TICARET A.S. mehmet.s oztutan@ihlas .com.tr

As s is tant Genaral Manager

Ahmet K›z›l (ahmet.kizil@ihlas fuar.com)

Advis ory Board

Os man Nuri CANIK Ufuk OCAK Hilmi GULCEMAL P›nar TASDELEN Ays e Mehtap EKINCI

Editorial Cons ultants

M a is on & Obje t is only 2 wor ds : t he be s t ! September is always MoOD time in the sector and Brussels will be the venue again for original designs in textile and decoration arts. Devoted to very special and contemporary designs MoOD will open gates to many new discoveries. The organizers have already arranged a lot of events in the fields of contests, awards, discoveries, conferences, discussions, etc. Color is a hot topic this year; it certainly has not escaped MoOD. That is partly why the Discovery Zone this year is themed around color. Color is in the first stages of a revolution, as it were. Whereas the choice of color used to be a fairly intuitive process, we now see how specialists devote themselves to the emotional impact of color. Trend colors are closely monitored and tracked. Turkey is an inseparable part of MoOD because Turkish companies love developing original designs. Almost all of Turkish producers have R&D departments in their organization. Bigger companies dedicate a great deal of budget for their R&D. That's why MoOD is very meaningful for them. They develop excellent designs and launch and promote them at MoOD. Maison & Objet is also the best place for innovative products for home decoration. It is one of the most prestigious and respected fairs of Europe and the world. We will have to rush to Moscow as soon as we come home from Europe. There will be Heimtextil Russia at the end of the month. It is also one of the most important events of the year. Russian market and the markets of surrounding countries are very promising as always. Heimtextil is the best way to penetrate or expand in these markets. So, 5 magazines of our group (Home Textile Exports, Contract Textiles International, Décor, Curtain Systems & Accessories, and Sleep Well) will be on guard for promoting the sector in both, the West and the East. It always gives us big pleasure to be of service to the professional companies.

Mehmet SO ZTUTAN (mehmet.soztutan@ihlas.com.tr)

Prof. Dr. Is mail KAYA Assoc. Prof. Mehmet Ali OZBUDUN

Ibrahim KUPELI Inkrit BERBEE (inkrit@lobs terconcepts .nl) Milou KET (s tudio@milouket.com ) Trend Advis or

Canan Sonmez CANIK

Editorial Coordinator

Omer Faruk GORUN (fgorun@ihlas .net.tr)

Advertis ing Coordinator

Emir Omer OCAL (emir.ocal@img.com.tr)

Advertis ing Sales Staff

Adem SACIN (adem.sacin@img.com.tr) Naz›m KARA Y›lmaz OZKAN Recep ARSLANTAS

Corres pondents

Elke ARORA

Communications Manager

Ebru PEKEL (ebru.pekel@ihlas fuar.com)

Artdirector

‹s mail GURBUZ (is mail.gurbuz@img.com.tr)

Artwork Cons ultant Des ing&Graphics

Rüveyda SALIK DEMIRCI (ruveyda.s demirci@img.com.tr)

Des ing&Graphics

Tayfun AYDIN (tayfun.aydin@img.com.tr)

Chief Accountant

Mus tafa AKTAS (maktas @img.com.tr)

Subs cription

‹s mail OZCELIK (is mail.ozcelik@img.com.tr)

HEAD OFFICE

LIAISON OFFICE:

‹hlas Medya Plaza

BURSA

Buttim Plaza D. Blok Kat:4 No:1267 Tel: +90.224 211 44 50-51 Fax: +90.224 211 44 81

KONYA

H.Ulusahin Is Mrkz. C.Blok Kat:6 No: 603-604-605 Tel: +90.332 238 10 71 Fax: +90.332 238 01 74

20 Ekim Cd. 34197 Yenibosna ISTANBUL / TURKEY Tel: +90.212 454 25 00 Pbx Fax: +90.212 454 25 98 www.hometextile.com.tr

PRINTED BY Ihlas Gazetecilik A.fi. 29 Ekim Caddesi. No:23 Yenibosna / Istanbul Tel: 0212 454 35 06 Fax: 0212 454 34 94 www.ihlasmatbaacilik.com Se p te m b e r 2013


EVENTS

8

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M a is on & Ob je t , e n e r g y t o c olle c t a n d a c t iva t e in t e r ior d e s ig n s e c t or s TENDANCES AUTOMNE/H IVER 2 0 1 3 -2 0 1 4 En er gies, fa ll / win t er 2 0 1 3 in sp ir a t io n s it in er a r y

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h e tim e h a s co m e to re ch a rge o ur ba tte rie s. Th e re is n o que stio n o f e n e rgy saving when it comes to creativity. O n the contrary, p lenty of energy is needed when it comes to sp reading the right vibe. Driving forces are being harnessed to anticip ate the up h e a va l o f th e ch a n ge s in p ro gre ss a n d stimulate the dynamic of high-voltage desire. Positive waves and op timism generators are electrifying the status quo. This constructive m o ve m e n t is libe ra tin g th e im a gin a tio n , reviving unexp ected aesthetic and drawing on alternative currents.

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Illuminations Elizabeth Leriche (hall 7 ) An era p lunged into obscurity seeks sources o f illu m in a t io n . Be t we e n r a d ia n ce a n d in ca n de sce n ce , a co m p e llin g ye t tro ublin g sensory experience is lighting up both spaces an d sp irits. Ligh t an d sh ade catch th e eye a n d m o dify p e rce p tio n . H i-te ch m a gic nebular, dream-like or hyp notic - electrifies the sense of awe. The new century of Lights is generating dizziness, throbbing and intense vibrations.

Funt@sy Vincent GrĂŠgoire / Agence Nelly Rodi (hall 7 ) Style sco rn s th e do gm a o f so brie ty. A p la yful wa ywa rdn e ss m a ke s life m o re fun . Irreverent mash-ups, offbeat reinterpretations, p rovocative collages and crazy combinations of allusions to neo-classical culture and digital p op culture. Chic and shocking, the modern dandy of iconoclastic bling knows no limits. The result is sure to be entertaining, featuring humor, p arody and cap rice.

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L'ACTUALITE DES SALO NS Psychotrop ia François Bernard (hall 7 ) With a seething intellect, creativity exp lores invisible force fields, combining the sp iritual and the strange. A p sychedelic dreamscap e ste p s be yo n d re a lity a n d le a ds us to wa rds o th e r dim e n sio n s. Fo llo win g th e ra n do m wanderings of the mind, a psychotropic poetry re vive s th e m yste ry o f th e h idde n a n d th e sacred. References to Surrealism, Esotericism and O utsider Art serve as an initiation in the S h a m a n ic m a g ic o f p a r a lle l w o r ld s .

MAISO N&O BJ ET H alls 3 , 4 et 5 A ... continues to evolve MAISO N&O BJ ET is continuing its transformation. Following th e cre a tio n o f th e ACTUEL se cto r in h a ll 5 B a n d th e n e w dynamism of the accessories sector, attention has now shifted to the la table and coté déco areas. The aim of these changes is to re m a in in lin e with m a rke t re a lity, to be tte r p ro m o te innovation, as well as to rationalize and optimize visitor journeys, whether retail p urchasers or sp ecifiers. la table becomes cook design (hall 3 ) côté déco : adop ts a new look (halls 4 et 5 A) AC TUEL: a sp e co a l a re a fo r co n te m p o ra ry style (h a ll 5 B) h o m e a cce sso rie s : tre n ds a n d disco ve rie s (h a lls 5 A e t 6 ) la table becomes cook design (hall 3 ) Lifestyles are changing as the kitchen is becoming an inspiration in the home and chefs are setting the tone: dining and cooking are hot top ics! From Sep tem ber 2 0 1 3 , MAISO N&O BJ ET is offering a new ap p roach to dining and cooking in hall 3 , with cook design. C o o k: be ca use din in g a n d co o kin g be co m e o n e wh e n we co n side r th e p le a sure o f p re p a rin g a n d sh a rin g a m e a l. Design: because creativity and innovation are seen on every din in g table an d in every kitch en , fro m n ew design s to n ew materials and new equip ment… A co n ce p t de sign e d fo r co o k-sh o p s, co n ce p ts sto re s a n d specialists in dining and cooking - all retailers and professionals

seeking creativity and trends. An event which extends the p leasure of dining and cooking to the restaurant as well as the home! côté déco: adop ts a new look (halls 4 et 5 A) T h e tr a de sh o w h a s tr e a te d cô té dé co to a m a ke o ve r . In order to respond to market changes, côté déco charme, côté déco référen ces, an d in sp iratio n jardin h ave jo in ed to geth er under a single banner - côté déco - to be found in halls 4 and 5 A. côté déco hall 4 : styles, exp ertise and high-end p roducts for the most beautiful stores, interior designers and interior architects looking for original solutions. cô té dé co h a ll 5 A: a ll th e ch a rm o f co m p re h e n sive in te rio r de sign co n ce p ts, a p ro duct ra n ge re fle ctin g tre n ds a n d th e exp ectations of retailers and the market. AC TUEL - a sp e cia l a re a fo r co n te m p o ra ry style (h a ll 5 B) The ACTUEL area is flourishing, just like the contem p orary style it p romotes. Meticulously designed by J ean Philip p e-Nuel and located within the BUSINESS LO UNGE, this p op ular area with sp ecifiers now has a stronger identity. Th e ACTUEL a re a gro up s a n urba n , m o de rn a n d h igh -e n d ra n ge , p re se n te d in th e sp irit o f dive rsity ch a ra cte ristic o f MAISO N&O BJ ET. h o m e a cce sso r ie s: tr e n ds a n d disco ve r ie s (h a lls 5 A- 6 ) The ultra-dynamic home accessories sector contains the l'enfant, moving, fragrance & sp a and objet de mode sectors in a frenzy Se p te m b e r 2013


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of creativity and novelty. To p romote it, since Sep tember 2 0 1 2 MAISO N&O BJ ET has highlighted the most innovative offers from these sectors in a Best O f identified by a brightly coloured carp et in the entrance to hall 6 . Alm o st 2 0 0 exh ibito rs are selected each sessio n . Tren ds to look out for this Sep tember include the return of authenticity, cap rice, creativity and p eop le. For these exhibitors rep resent a real groundswell in interior design which is exp ressed both at moving, and objet de mode as well as in the aisles of fragrance & sp a. Th e p la n t kin gdo m is ta kin g o ve r MAISO N&O BJ ET a t th e "DESIGN BY NATURE” trade association stand (hall 6 , home accessories) with DESIGN BY NATURE: a new look at p lants. Va l'h o r, th e h o rticultura l, flo ristry a n d la n dsca p in g tra de association, is renewing its partnership with MAISON&OBJ ET, inviting florists and gardeners to discover the latest decoration and design trends. MAISO N&O BJ ET I p rojets I, hall 7 ... exclusive in Sep tember Ea ch se ssio n , th e p re stigio us scè n e s d'in té rie ur tra de sh o w reinvents itself in collaboration with a comp lementary event. Th is S e p te m be r, it is te a m in g up with MAIS O N&O BJ ET | p ro je ts| to o ffe r a h igh ligh t fo r a ll in te rio r a rch ite cts a n d

sp ecifiers looking for insp iration, innovation and exclusivity the raw materials of this trade show dedicated to architectural solutions. Rare materials, excep tional techniques and cuttinge dge te ch n o lo gie s a re p re se n te d h e re by e xp e rt busin e sse s active around the world. The quality of exhibitors is echoed in a spectacular layout design fro m P h ilip p e Bo isselier o n th e th em e o f cities, as well as a comp letely new insp irations and services centre, located at the ju n c t io n w it h t h e s c è n e s d ' in t é r ie u r t r a d e s h o w . scènes d'intérieur, hall 7 Th e leadin g trade sh o w fo r h igh -en d in terio r design , scèn es d'in té rie ur co m m issio n e d its De sign e r o f th e Ye a r, J o se p h Dirand, to oversee the general layout design -promising a setting worthy of the event, uniting the most p restigious luxury firms, major home-fashion brands and most cutting-edge designers. . now! design à vivre, hall 8 ... lifestyle international Standing out from other design trade shows design, now! design à vivre has managed to develop a unique message combining a high-quality, industry-wide p roduct range, including indoor and outdoor furniture, accessories, lights, textiles and hi-tech solutions. A 3 6 0 ° analysis of objects and design territories, with the collective exp ression of several countries that choose this p rofessional event to p resent their most p romising talents to international buyers.

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In the sp otlight this year are J ap an, Thailand, Taiwan, as well as Latvia and the UK, not to mention the new wave of French p ro ductio n h o use s a n d th e n o w e m ble m a tic de sign fro m Scandinavia. EXPO SITIO NS ET ANIMATIO NS O dile De cq, De sign e r o f th e ye a r MAISO N&O BJ ET 2 0 1 3 H all 7 Tribute is p aid to MAISO N&O BJ ET 2 0 1 3 Designer, architect Odile Decq, through a retrosp ective exhibition looking back on the highlights of her career. O dile Decq op ened her agency immediately after graduating in architecture and urban p lanning. International recognition came quickly with the Banque Populaire de l'O uest in Rennes in 1 9 9 0 and the Lion d'Or in Venise in 1 9 9 6 . For around 1 5 years, O dile De cq wo rke d o n de sign a n d a r c h it e c t u r a l p r o je c t s s id e b y side , in cludin g furn iture fo r U N ES C O

in Paris, armchairs for the restaurant at the Paris Opera House, lig h t s fo r MAC R O in R o m e a n d P a villo n 8 in Lyo n . MAISO N&O BJ ET De sign e r o f th e Ye a r, O dile De cq o ffe rs visitors a journey through her world, in which architecture and design p ush back their boundaries. Each session, MAISO N&O BJ ET offers seven up -and-coming designers an exp ression area, allowing them to p resent their work to p rofessionals from around the world. Th e n a m e s to disco ve r in Se p te m be r a re Ba rn a bé Fillio n , Ra p h a ë l & Ré je a n , Bie n de s C h o se s, Em m a n ue l Bo ssue t, Grégoire Delafforest and Evor. Mo to ko Ish ii & Aka ri-Lisa Ish ii Ligh t Esse n tia ls, h a ll 7 ... lighted up by J ap an Creation This exhibition offers a unique and enlightening exp erience, with various facets in each area. Light can be calm, encouraging contemp lation and relaxation, but also stimulating, revitalising and vibrant. It could be monotonous, mysterious, crazy, restful, warm, funny, amusing or exciting. J ust like a p erson. Light generates sp ace and character. Le lab materiO , hall 7 les 'Ze MO ST' by matériO For this new edition of the Maison&Objet trade show, matériO, th e libra ry o f in n o va tive m a te ria ls ba se d in P a ris, Brusse ls, Prague and Bratislava brings us a selection of materials which are sometimes amusing, often technical but always astonishing. The matériO team invites us to discover ultra-efficient materials in terms of a sp ecific criterion such as lightness, solidity, cost, aesthetics, artistic quality or rarity! "Ze most" therefore represents an insp iring collection, a much-needed offering of materials and technologies within the Projects area of Hall 7 , comp letely reinterp reted for this new session. Métiers d'art, hall 5 A A focus on arts and crafts Th e Ateliers d'Art de Fran ce tren ds fo rum p resen ts an area designed by Elizabeth Leriche to promote our leading craftsmen. Th e Ate lie rs d'Art de Fra n ce Yo un g De sign e rs co m p e titio n p re se n ts its Se p te m be r 2 0 1 3 win n e rs: Ma ria Frie se (te xtile cra ftswo m a n ), Flo rie Dup o n t (je we lle r a n d se tte r), C a ro le Dumont-Georges (ceramicist), Aurélie Abadie & Samuel Saugues (h a n d gla ssm a ke rs), Auré lie n Allie r & An to in e P uygre n ie r (jewellers), Lorris Pasquier (cabinet-amker).

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C O T É B U S IN E S S : R E N D E Z-VO U S E T S E R VIC E S MyM&O to guarantee a successful show (entrance to hall 5 A) MyM&O is th e bra n d-n e w se rvice o ffe re d to visito rs to th e MAISON&OBJ ET collection of trade shows. It guarantees them a trained team to offers a besp oke visit for them based on their individual exp ectations and needs. Le Club TH E CLUB throughout the year The MAISON&OBJ ET Club is having a makeover in September. Reserved for the most influential contacts on the art of living market, the Club welcomes exhibitors, p urchasers, sp ecifiers, creative p rofessionals and designers, allowing them to meet in an informal and confidential atmosp here. As well as a new p rogram of events to round off each day at the Club, its teams now offer member sup p ort throughout the year, similar to a Premium concierge service. MAISON&OBJECT in VIP mode… Le BUSINESS LO UNGE, hall 5 B THE BUSINESS LOUNGE, the space for business and meetings with sp ecifiers The Business Lounge is a friendly and lively area and the starting p oint for a sp ecial ARC H I. DESIGNER p a th wa y th a t ide n tifie s 5 0 0 e xh ibito rs focused on the needs of sp ecifiers. Located in the heart of the ACTUEL contemp orary furniture area, it aims to be a major meeting p lace between sp ecifiers, h o teliers an d restauran t o wn ers, ARCH I.DESIGNER labeled e xh ibito rs, th e sp e cia list p re ss a n d sp e cifie r in stitutio n s. The area, designed by Didier&Fabrice Knoll Architecture Design aim s to p rom ote the hum an relations asp ect of the Business Lo un ge so t h a t gr e a t m e e t in gs le a d t o gr e a t p r o je ct s. Based on targeted introductions, MAISO N&O BJ ET organizes networking events at the Business Lounge to facilitate contacts, p articularly between arch itects an d p ro p erty develo p ers, but also with hotel and restaurant group s. A rich source of events and p otential meetings, the BUSINESS LO UNGE a lso o ffe rs ro un dta ble s o rga n ize d fro m Frida y to Monday examining subjects ranging from acoustics and soundinsulation of communal sp aces to exp erience-sharing regarding integration of hom e autom ation. It also offers cocktails each evening, as well as cookery demonstrations… A sp ace where business takes on a human dimension. L'esp ace Retail, hall 5 A THE RETAIL AREA - advice and innovation dedicated to points of sale Since its establishment in 2 0 1 1 , the Retail Area has become a m uch -an ticip ated even t fo r retailers an d distributo rs faced with changing consumer behavior. THE RETAIL AREA responds to th e ir que stio n s by o ffe rin g a dvice , ide a s a n d so lutio n s to imp rove the commercial p erformance of their p oints of sale. This area will benefit from a new concep t and a new location from Sep tember. Now located in hall 5 A, the Retail Area will p re se n t a sp e cia list se le ctio n o f in te rn a tio n a l p o in ts o f sa le

which are seen as benchmarks in their cities and their countries: MARSEILLE, BERLIN, ISTANBUL, SINGAPORE, BANGKOK, MO SCO W, SAO P AULO , MEXICO , etc. - un ique p o in ts o f sale identified within these emblematic cities and the secrets to their success! Th ro ugh o ut th e se ssio n , it will a lso be h o stin g discussio n wo rksh o p s ch a ire d by sp e cia lists, a ddre ssin g sp e cific re ta il themes from visual identity to p roduct p resentation and sales strategy. Se p te m b e r 2013


PRO FILE

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Eu r ofou n d p u blish ed it s Eu r op ea n Rest r u ct u r in g Mon it or Qu a r t er ly for t h e p er iod Ap r il-J u n e 2 0 1 3 :

Eu r o p e in t h e s lo w la n e o f e c o n o m ic r e c o ve r y

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here are continued high levels o f re structurin g a ctivitie s a cro ss Euro p e with m o re jo bs lo st th a n develo p ed, again st a backdro p o f weak economic growth perspectives a n d s u s t a in e d h ig h le ve ls o f un e m p lo ym e n t, a cco rdin g to th e n e w E u r o p e a n R e s t r u c t u r in g Mo n ito r qua rte rly. It re p o rts th a t the unemployment rate in the EU2 7 h a s h it it s h ig h e st le ve l e ve r .

Th e Euro p e a n e co n o m ic o utlo o k r e m a in s un ce r ta in , th e cur r e n t recession being forecast to give way t o m o d e s t g r o w t h in 2 0 1 4 , a c c o r d in g t o t h e la t e s t ER M qua rte rly. In Ma y 2 0 1 3 , th e EU unemp loyment rate reached a new peak of 1 1 %, or 1 2 .2 % for the euro zone, equivalent to over 2 6 .5 million unemp loyed p eop le. In p articular, th ere h as been an un p receden ted Se p te m b e r 2013


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wide n in g o f th e ga p be twe e n th e euro zone unemp loyment rate and th e average O ECD rate sin ce th e onset of the crisis in 2 0 0 8 , of over four p ercentage p oints. And within Europe, the divergence of European un e m p lo ym e n t ra te s co n tin ue s: o ve ra ll, th e un e m p lo ym e n t ra te increased in 1 7 Member States and fe ll in 1 0 o ve r th e la st ye a rTh e Euro p e a n Re structurin g Mo n ito r (ERM) quarterly recorded a total of 3 4 7 cases of restructuring between 1 April and 3 0 June 2 0 1 3 . Of these, 2 1 0 we r e ca se s o f a n n o u n ce d restructuring involving job loss, 1 3 2 were cases involving announced job creation and 5 were cases involving bo th jo b lo sse s a n d jo b cre a tio n . T h e se ca se s ge n e r a te d 7 0 , 6 0 8 announced job losses and 4 5 ,9 6 8 announced job gains. Manufacturing exp erienced the most restructuring activity, both in terms of announced job gains and job losses. It accounted fo r o ve r 4 5 % o f to ta l a n n o un ce d jo b lo sse s, a n d 3 7 % o f to ta l jo b gains. The largest single case of job loss recorded in the quarter involved the announced closure of Greek p ublic te le visio n a n d ra dio bro a dca ste r, H ellenic Broadcasting Corp oration (ERT), wh ich will re sult in 2 ,9 0 2 jo b lo sse s. Ge rm a n m ultin a tio n a l S ie m e n s a n n o un ce d th e lo ss o f 2 ,9 0 0 jobs in its industry divisions in Germany due to falling demand. It p la n s to clo se two o f its fo ur mechanical drives factories, resulting in 5 0 0 job losses, and will offshore 2 0 0 a dditio n a l jo bs to th e Cze ch Re p ublic. In te rm s o f ge o gra p h ic distribution, Germany recorded the highest num ber of announced job losses, at 1 4 ,0 5 4 jobs, followed by Fra n ce (8 , 8 2 8 ), th e UK (8 , 3 7 2 ), Austria (5 ,9 2 5 ) an d Italy (5 ,8 3 1 ). P o la n d (with 7 ,7 1 7 jo bs) a n d th e U K (wit h 7 , 2 5 8 ) r e co r d e d t h e h ig h e st n u m b e r s o f n e w jo b s, fo llo w e d b y F r a n c e (6 , 4 5 9 ), Ro m a n ia (5 , 4 0 4 ) a n d G e rm a n y (4 ,7 4 5 ). Se p te m b e r 2013


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Co u n t in g d o wn fo r Do m o t e x M id d le Ea s t , Is t a n b u l Th e secon d ed it ion of Dom ot ex Mid d le Ea st will be h eld on a m u ch wid er sp a ce. In a d d it ion t o ca r p et com p a n ies m a n y floor cover in g br a n d s a r e a lr ea d y r egist er ed ‌

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omotex Middle East of which second session will be held at Istanbul Exp o Center, November 7 -1 0 2 0 1 3 , will host leading comp anies op erating in the carp et and floor covering industries. The sector leaders such as Peli Parke, Tugra Carpet, Neuhofer Holz and M.A. Trading will be showcasing their latest p roducts at Domotex Middle East this year. Pointing out the 3 .7 % growth envisaged in the Turkish economy th is year an d in 2 0 1 4 , Alexan der Küh n el, Gen eral Man ager Hannover Fairs Turkey, said that Turkey was an excellent venue for Domotex middle East. “The strategic position of the country makes our fair a meeting p oint for the customers who target to get new customers from Turkey and Middle East. There is a h uge de m a n d fo r sp a ce in th is fa ir fro m ca rp e t a n d flo o r covering comp anies,” Kühnel said. “With a p rojected econom ic develop m ent of nearly 4 % next ye a r, Turke y re m a in s o n a gro wth co urse a n d re a sse rts its p osition as one of the world's 2 0 most dynamic p laces to do business,” exp lained Martin Folkerts, Director Global Fairs at Deutsch e Messe in H an n o ver. “Istan bul is easy to reach fo r

Se p te m b e r 2013

Turkish buyers as well as business people from the Middle East. DO MO TEX Middle Ea st o ffe rs th e be st busin e ss ch a n ce s to domestic and foreign comp anies and we are p leased with the industry's vibrant interest.” The period of consolidation which followed the 2 0 1 0 and 2 0 1 1 boom years in Turkey's construction sector has ended, with the local industry now bracing for a new growth sp urt. The Turkish government's plans to foster environmentally-friendly and energy e fficie n t buildin g so lutio n s h a ve sp a rke d fre sh in te re st fro m construction comp anies and finance p roviders, including from Ge rm a n y. Acco rdin g to th e “Euro p e a n Re a l Esta te Asse ts In ve stm e n t Tre n d 2 0 1 3 ” re p o rt by co n sultin g firm Ern st & Young, Turkey ranks among Europ e's most attractive markets fo r re a l e sta te in ve stm e n t. Th e Turkish Asso cia tio n o f Re a l Estate Investment Comp anies (GYO DER) is exp ecting Turkey's construction sector to grow by around five p ercent in 2 0 1 3 . Underp inning this growth is the country's strong demand for a p a rtm e n ts, wh ich is o utstrip p in g th e re st o f Euro p e by a significant margin and which will benefit both local comp anies and international sup p liers.


32 HTE

H a n n o ver Fa ir s Tu r key Fu a r cılık A.S . Gen el Mü d ü r ü Alexa n d er Kü h n el Alexa n d er Kü h n el, Gen er a l Ma n a ger H a n n o ver Fa ir s Tu r key

The Turkish government's p lans for an “Urban Transformation Program” will p rovide an added boost to the local construction industry. The p rogram calls for 4 0 0 billion US dollars-worth of investment into private apartments and numerous large housing complexes over the next 2 0 years. Apart from meeting residential housing demand, its objectives are to lift building safety standards in Turkey's cities and reduce the p otential damage caused by natural disasters, such as earthquakes. The Turkish government also p lans to increase the cap acity of its do m e stic h o te l in dustry, e sp e cia lly th e n um be r o f h o te l n ewbuilds by in tern atio n al luxury h o tel ch ain s. O th er m ajo r construction measures in the p lanning p ip eline include a third in tern atio n al airp o rt, a fin an ce cen ter, th e Istan bul Seap o rt project and the expansion and upgrade of the country's network of hosp itals. Product p ortfolio and visitor p rofile The product portfolio on show at this year's DOMOTEX Middle East will reflect the sheer scale and sp ecific needs of Turkey's burge o n in g co n structio n se cto r. It will co m p rise h a n d- a n d machine-made carp ets, hallway runners and mats, textile and re silie n t flo o r co ve rin gs, la m in a te s a n d tim be r a n d p a rque t flooring. It will also feature state-of-the art textile p roduction

m ach in ery an d m aterials, such as fibers an d yarn s; artificial gra ss a n d sp o rts surfa ce s; la yin g, cle a n in g a n d a p p lica tio n te ch n o lo gie s; a n d n a tura l sto n e , m a rble a n d ce ra m ic tile s. DO MO TEX Middle Ea st is th e o n ly tra de fa ir in Turke y to feature such a comp rehensive offering of floor coverings and associated p roducts and technologies. DO MO TEX Middle East is frequented exclusively by industry p rofessionals, such as floor covering wholesalers and retailers, exp orters, imp orters, architects, interior designers, industrial and p roduct designers, real estate develop ers and floor layers. The fair also attracts purchasing executives and senior managers from public authorities, hospitals, educational institutions, sports centers, manufacturing comp anies, construction firms, hotels, shop p ing and business centers and the ship and yacht building industry. DO MO TEX Middle East runs concurrently with R+ T Turkey, which is staged at the Istanbul Fair Center. R+ T Turkey is the le a din g Turkish tra de fa ir fo r ro lle r sh utte rs, do o rs/ ga te s, win do ws a n d sun p ro te ctio n syste m s. O rga n ize d by Me sse Stuttgart ARES Fuarcılık Ltd, it provides valuable synergies with the DOMOTEX Middle East offering, especially for trade visitors f r o m t h e a r c h it e c t u r e a n d c o n s t r u c t io n s e c t o r s .

Eco n o m y Min ist er Za fer Ca gla ya n wit h Meh m et S ozt u t a n , Ma n a gin g Ed it or of Ih la s Ma ga zin e Gr ou p wh ich H TE Ma ga zin e belon gs. Th e sh o t h a d been t a ken a t t h e fir st ed it ion o f Do m o t ex Mid d le Ea st .

Se p te m b e r 2013


zeyd tekstil


zeyd tekstil


EVENTS

38 HTE

In d ig o, a n in s p ir a t ion a l e ve n t for t e xt ile s a n d s u r fa c e d e s ig n s Most r ecen t d esign collect ion s of 1 0 2 in t er n a t ion a l st u d ios will be on d isp la y

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40 HTE

F

rom 1 0 to 1 2 September 2 0 1 3 , do not miss the next Indigo H ome Edition trade show, in the hall 9 of Brussels Expo, Belgium, concurrently with Mood. Every year, Indigo Brussels proposes a cre a tive o ffe r th a t re p re se n ts a real source for insp iration and fresh ideas for very diverse and qualitative h o m e -u n ive r s e p r o fe s s io n a ls : w e a ve r s , p r in t e r s , e d it o r s o f deco rative fabrics, m akers o f bed, t a b le a n d b a t h lin e n s , vo lu m e re ta ile rs, sp e cia lise d distributo rs, m a n ufa cture rs o f flo o r a n d wa ll coverings, m ajor hom e decoration b r a n d s , o n lin e o r m a il-o r d e r co m p a n ie s, de sign e rs a n d de sign consultants‌ This year with a 3 % increase in its exhibitors (vs September 1 2 ), Indigo will p re se n t cre a tive a n d up da te d collections from 1 0 2 international studios to p rofessional international designers and buyers from the home industry. Se p te m b e r 2013


42 HTE

More international than ever, the show will p resent exhibitors from 1 8 different countries. They come mainly from Europe with France representing 2 4 %, Un ite d Kin gdo m 1 9 %, Ge rm a n y 1 6 %, Ita ly 1 0 %, a n d th e Netherlands 1 0 % of the exhibitors. Studios will also come from Asia - mostly from South Korea (3 %) and J ap an (2 %) - or from the USA (2 %). Th is Se p te m be r, a m o n g th e le a din g studio s fo r th e h o m e industry - A+ A Design Studio, Affabre Design, Atelier Desmond Le wis, Ate lie r R. An to n -Mo se le r, Dia n e H a rriso n De sign s, Giacomo Barzaghi, Pure Studio Designs, Simon Ashby Studios, Trendart, Yellow Label Designs‌ - 1 8 international newcomers will p resent their creations. They come from Germany (4 ), France (5 ), the UK, Slovenia, Finland, Belgium, Switzerland and J ap an.

As far as visitors are concerned, Last year's edition proved once again the strong and international appeal of the show. In 2 0 1 2 , Indigo Brussels welcomed 7 9 .7 % visitors from outside Belgium among a total of 5 ,0 6 6 attendees in 3 days. Mainly, Europ ean visitors came from Germany, France, Turkey, the Netherlands, but also from Italy, Sp ain and the UK. But what was also to be noted was the attendance of imp ortant and and long distance home textile markets such as the USA, J ap an, India, China or Brazil. Th e sh o w a lso o ffe rs sh o w-to -sh o w syn e rgie s with Mo O D's exhibitors, which represent about 2 5 % of the attendance. They a re a m o n g th e m o st qua lita tive a n d cre a tive p la ye rs in th e up h o lste ry, win do w a n d wa ll co ve rin g in dustry, lo o kin g fo r high-end textile and surface designs.

Se p te m b e r 2013


EVENTS

46 HTE

He im t e xt il Ru s s ia a t t r a c t s le a d in g Tu r kis h c o m p a n ie s Alm o s t 7 0 Tu r kis h e xh ib it o r s a r e s e t t o s h o w c a s e t h e ir la t e s t c o lle c t io n s in M o s c o w

Th e Ru ssia n ver sion of H eim t ext il will t a ke p la ce in Moscow for t h e 1 5 t h t im e. Mor e n a t ion a l p a vilion s - Ger m a n y, It a ly, P or t u ga l, S p a in , Tu r key, Ch in a , In d ia a n d Ta iwa n

T

his year H eim textil Russia 2 0 1 3 will p resent national p avilio n s o f Germ an y, Italy, P o rtugal, Sp ain , Turkey, Ch in a and, for the first time at H eimtextil Russia, p avilions of India and Taiwan. National p avilion of Pakistan is also exp ected. At

th e m o m e n t m o re th a n 1 9 0 co m p a n ie s co n firm e d th e ir p a rticip a tio n in th e Fa ir. Th e y in clude such le a de rs o f th e Russian market as DECO LUX, Uyut, Rich Art, Teatr Tkaney, Decoline, Livena Lux, Liontex, H ometex; the best collections Se p te m b e r 2013


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o f fo r e ig n m a r k e t w ill b e p r e s e n t e d b y E k e , H e fe l, T e x a t h e n e a , A yd in O r m e , Sleepwell Kauffmann, Zorlu, etc. In 2 0 1 3 the General Sponsor of H e im te xtil Russia will be Dr. Deco, presenting on the markets o f Russia a n d C IS co un trie s interests of SUPERtextil Holding, wh ich is o n e o f th e bigge st manufacturers and sup p liers of c u r t a in fa b r ic s a n d r e la t e d accessories on the Turkish and Russian markets. In te r n a tio n a l T r a de Fa ir fo r Home Textiles, Floor Coverings a n d In t e r i o r F u r n i s h i n g s H eimtextil Russia takes p lace in Moscow in the end of September on the annual basis. The fair has ga in e d th e sta tus o f a n e ve n t wh e re p ro fe ssio n a ls ca n le a rn th e ultim a te tre n ds in te xtile decorations, interior furnishing an d wall co verin gs as Mo sco w it s e lf b e c o m e s in c r e a s in g ly trendy. Se p te m b e r 2013


48 HTE

Last year 1 4 ,6 5 2 p ro fessio n al visitors had the op p ortunity to see the best design solutions and p roduct novelties in textile and interior decoration at Heimtextil Russia. Th e 1 5 th In te rn a tio n a l Tra de Fa ir fo r H o m e Te xtile s, Flo o r C o v e r i n g s a n d In t e r i o r Furn ish in gs H e im te xtil Russia 2 0 1 3 will ta ke p la ce in IEC Cro cus Exp o , Mo sco w, Russia on September 2 5 -2 7 , 2 0 1 3 . The key p layers of the international te xtile busin e ss will ga th e r o n the No.1 Russian textile Fair to p resent their best collections of fabrics and wall coverings, learn t h e la t e st t r e n ds in in t e r io r design, exchange experience and fin d n e w busin e ss p a r t n e r s. Se p te m b e r 2013


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New online platform and mobile ap p lication Th is ye a r H e im te xtil Russia is in t r o d u c in g a n e w o n lin e p la tfo rm , a lso a va ila ble a s a mobile ap p lication for Android a n d iO S. Th is a p p lica tio n will help you find your way am ong the large number of exhibitors: visitors will be able to learn the exp osition of the fair and p lan t h e ir s c h e d u le c o r r e c t ly . H e im te xtil Russia is n o t o n ly te xtile ; it's ide a s, in sp ira tio n , design. Following the traditions o f H e im t e x t il b r a n d a s a tre n dse tte r in te xtile de sign , H e im te xtil Russia is a ctive ly d e ve lo p in g it s c r e a t ive co m p o n e n t, co o p e ra tin g with p rofessional designers. This year the Concep t Zone of th e Fair will be co m bin ed with the Fringe program area. Design fo r th is a re a h a s be e n wo rke d out by the designers of KAVER DESIGN studio with participation of the General Media Partner of t h e F a ir ELLE D e c o r a t io n magazine. The famous European a n d R u s s ia n d e s ig n e r s will p e r fo r m t h e ir le c t u r e s , workshops and seminars. Special guest of the Fringe p rogram is An n e Ma rie C o m m a n de ur, th e Dutch de sign e r (stijlin stituut Se p te m b e r 2013


50 HTE

a m s t e r d a m d e s ig n s t u d io ), wh o wa s re sp o n sible fo r th e cre a tio n o f H e im te xtil Tre n db o o k 2 0 1 3 / 2 0 1 4 "B e in g ". During the first two days of the fa ir An n e Ma rie Co m m a n de ur will p resen t H eim textil Tren ds 2 0 1 3 / 2 0 1 4 "B e in g ". T h e fam ous Moscow designer Milla Rezanova will also participate in t h e F r in g e p r o g r a m w it h presentation of her project Covi Club. C o vi C lub is a n a rt sp a ce fo r d e s ig n e r s , d e c o r a t o r s a n d a r c h it e c t s , s it u a t e d o n t h e territory of Artp lay in Moscow. P r o fe s s io n a l e x p o s it io n , informative fringe program with p a r t icip a t io n o f t h e fa m o u s European and Russian designers, sup p ort of the leading Russian In t e r io r D e s ig n Me d ia a n d c r e a t ive c o o p e r a t io n w it h p ro fe ssio n a l de sign e rs m a ke Heimtextil Russia one of the key events in the field of textile and in t e r io r d e s ig n in R u s s ia . T h e le a d in g p la ye r s o f t h e in te rn a tio n a l te xtile busin e ss ga th e r o n th e Russia n te xtile Trade Fair to p resent their best co lle ctio n s o f fa brics a n d wa ll coverings, learn the latest trends in in te rio r de sign , e xch a n ge experience and find new business p artners. Se p te m b e r 2013


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Turkey has always finds Russia as a go o d m arket. As th e best a lte rn a tive fo r We st Euro p e , Russian market attracts hundreds of Turkish home textile brands a n d t h o u s a n d s o f c lo t h in g e xp o rte rs. “Durin g la st ye a r's e xh ibitio n Turkish co m p a n ie s h a d e s t a b lis h e d m a n y n e w busin e ss co n n e ctio n s a n d we were really happy about it. I liked the organization of the exhibition - it w a s r e a lly g o o d , co n gra tula tio n s,” sa id Ibra h im Burkay, th e th en Ch airm an o f U lu d a g T e x t ile E x p o r t e r s ' Asso cia tio n , o rga n ize r o f th e Turkish national participation in H eimtextil Russia. Kilic Temur of Anka commented: ““T h e r e we r e a lo t o f n e w e x h ib it o r s a n d vis it o r s a t H eimtextil Russia last year and everyone was happy. Our visitors h ad n o ticed th at th e trade fair had increased both in quality and in q u a n t it y. We h a ve b e e n working on the Russian market for 1 9 years, so our booth was visited by many regular clients, as well as new buyers. We have met lots of buyers from different regions of Russia. This year, in 2 0 1 3 we are going to Heimtextil Russia again.” Se p te m b e r 2013


52 HTE

Participants of Heimtextil Russia a re m a n ufa cture rs, wh o le sa le a n d re ta il tra de rs a s we ll a s d e s ig n e r s , a r c h it e c t s a n d r e p r e s e n t a t ive s o f c o n t r a c t business. Following the traditions o f H e im t e x t il b r a n d a s a tre n dse tte r in te xtile de sign , H e im te xtil Russia is a ctive ly d e ve lo p in g it s c r e a t ive component. The Fringe program with wo rksh o p s o f th e fam o us European and Russian designers, sup p ort of the leading Russian In t e r io r D e s ig n Me d ia a n d c r e a t ive c o o p e r a t io n w it h p ro fe ssio n a l de sign e rs m a ke Heimtextil Russia the main event in the field of textile and interior design in Russia. Se p te m b e r 2013


Heimtextil Russia has worked in the direction of development of contract business as well as coop eration with designers. In 2 0 1 2 co lla bo ra tio n with In te rn a tio n a l De sign Sch o o l within the framework of Pattern Avenue Trend Show concept area gave considerable results: the number of designers and design studios among the exhibition visitors has noticeably increased. In 2 0 1 3 Heimtextil Russia developed that direction furth e r, a ttra ctin g to p a rticip a te in th e e xh ibitio n m o re p rofessional designers, who will be able to transmit to the visitors their p assion and love to textile. In 2 0 1 3 H eimtextil Russia again will be held concurrently with R+ T Russia, th e In tern atio n al Trade Fair fo r Ro ller Shutters, Gates, Windows and Sun Protection Systems. The two complementing expositions will occupy the neighboring halls of Pavilion 1 in IEC Crocus Exp o, p roviding synergy effect for the visitors. Professionals will have an opportunity to visit these two significant events where various architectural and interior decisions will be presented. Visitors of Heimtextil Russia can get to R+ T Russia without additional registration.


PRO FILE

56 HTE

Go ld e n Ho m e , a n e xp e r t a n d e le g a n t t o u c h on be t t e r hom e s ! Th e br a n d of Alu c Tek st il is gr o win g bo t h a t h o m e a n d a br oa d

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L

ocated in Istanbul, Aluc Tekstil is a home textile company with a broad range of products. As an active company in Turkey and world markets Aluc Tekstil has built up a resp ectful brand with the name of “Golden H ome”. An official of the comp any outlined their brief history and success story: “O ur comp any was established by Ahmet Aluc and step p ed in the home textile business in 1 9 9 8 . In line with demands received from our customers our company broadened its product portfolio in the meantime. We have three block buildings in Giyimkent, Ista n bul. We use o n e a s h e a dqua rte r a n d two a s p ro ductio n facilities. We have 4 other p roduction p lants. In our own p lants we have 1 0 0 p ersonnel and we order works for us in our other plants where another 1 0 0 employees work. We attach importance o n buildin g up o ur bran d im age in Turkey an d in th e wo rld. We mainly produce bed cover groups, pique groups, ready tulles, quilt cover sets, armchair and sofa covers, handmade and regular kitchen sets and salon sets. Our production line totally belongs to us without any dependence on others. We work comp letely on dealership system in Turkey a n d we a re o n e o f th e fe w co m p a n ie s h a vin g de a le rs in a ll regions. Besides, our p roducts are sold at 8 0 % of chain stores. We are exporting our products to 1 6 countries including Russia, Algeria, Azerbaijan, Iraq, Egyp t, Albania and Libya. In addition, our p roducts are exp orted by our 2 0 intermediate wholesalers o p e r a t in g in La le li, Is t a n b u l t o a lo t o f c o u n t r ie s . H üseyin ALUC

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58 HTE

We , a s G o lde n H o m e , ca re ve ry m uch fo r customer satisfaction and it is our top p riority. As a matter of fact, it is the main factor underlying in o ur success. We resp o n se th e dem an ds an d exp ectations of our customers with quality and sta bility. It is o ur go a l to o ffe r p ro ducts a n d s e r vic e s a t wo r ld q u a lit y a n d s t a n d a r d s . It is our principle to produce the best by following innovations and latest develop ments. Our quality originates from the quality of our team. We have an exp ert and quality team dedicated themselves for success of our brand. Se p te m b e r 2013


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As a fin al quo te I wo uld like to s a y t h a t w e p la c e e x t r a im p o rta n ce o n just, m utua lly ben eficial an d trade eth ic in all o f o u r e n d e a vo r s . W e a r e c o n s c io u s o f o u r t a s ks a n d responsibilities for today's people and for the next generations. Our e n vir o n m e n t a lly fr ie n d ly approach in every attitude is part of our resp onsibility. We aim to give p ower to our dealers from wh o m we ta ke p o we r. We a re only for the best.�

Se p te m b e r 2013


PRO FILE

60 HTE

Te xt ile a n d c lo t h in g e xp o r t s fr o m S o u t h -Ea s t As ia d e c lin e d s h a r p ly in 2 0 1 2 T

extile and clothing exp orts from member countries of the Association of Southeast Asian Nations (Asean) declined sharply in 2 0 1 2 , acco rdin g to a rep o rt p ublish ed in Textile O utlo o k In tern atio n al fro m th e glo bal busin ess in fo rm atio n co m p an y Textiles Intelligence.

The main causes were declines in exp orts to the USA and the EU, although the overall trends masked significant variations in e xp o rt p e rfo rm a n ce s be twe e n Ase a n m e m be r co un trie s. Th e wo rst p e rfo rm in g co un try wa s th e P h ilip p in e s, wh e re clo th in g e xp o rts de clin e d by 1 7 . 0 %. Ma la ysia n te xtile a n d

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clothing exports were down by 1 2 .4 %, Th a i te xtile a n d clo th in g e xp o rts by 1 2 . 2 % a n d In do n e sia n te xtile a n d clothing exp orts by 6 .3 %. T h e r e we r e s o m e b r ig h t s p o t s , however, with Cambodian textile and clo th in g e xp o r ts up by 8 . 7 % a n d Vietnamese textile and clothing exports up by a similar 8 .5 %. Th e de clin e s in te xtile a n d clo th in g e xp o rts fro m Ma la ysia a n d Th a ila n d reflected sharp declines in exp orts to the EU and the USA. H owever, both countries are less dep endent on these two m a rke ts th a n a re m o st o f th e ir Asean counterp arts, and their exp orts to o th er m arkets were, fo r th e m o st p art, buoyant. Indonesian textile and clothing exports to the USA and the EU also declined but sa le s we re buo ye d by do m e stic de m a n d, wh ich co n tin ue d to surge .

Se p te m b e r 2013


62 HTE

In th e P h ilip p in e s, th e de clin e in clo th in g e xp o rts wa s due to lo we r de m a n d in th e USA a n d m o st o th e r fo r e ign m a r ke ts. S a le s in th e EU m a r k e t , b y c o n t r a s t , in c r e a s e d . S a le s o f C a m b o d ia n t e xt ile s a n d clo th in g in th e EU m arket surged by 3 2 .4 % following the EU's decision to r e la x t h e r u le s o f o r ig in o f it s Ge n e ra lise d S yste m o f P re fe re n ce s (GSP) scheme. Sales in the US market, however, fell by 2 .0 %. Vie t n a m e s e t e xt ile a n d c lo t h in g e xp o rts, m e a n wh ile , se e m e d to be un a ffe cte d a s th e in dustry p o ste d gro wth in sa le s in th e EU, th e USA a n d J a p a n , a s we ll a s se ve ra l o th e r countries, including China, Russia and South Korea.

Se p te m b e r 2013


EVENTS

64 HTE

P o s it ive in t e r im o u t lo o k fo r im m c o lo g n e

S t r a t egic d evelo p m en t o f P u r e, S leep a n d Co m fo r t segm en t s

Se p te m b e r 2013


EVENTS

82 HTE

He im t e xt il: t u r n in g o ld in t o b e t t e r - 2 n d e d it io n o f t h e c o m p e t it io n 'Yo u n g Cr e a t io n s Awa r d : Up c yc lin g ' Th e sea r ch is on for t h e m ost cr ea t ive u p cyclin g p r oject s for in d oor u se

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Mor e en t r a n t s: fou r Ger m a n a ca d em ies t o p r esen t t h eir p r oject s a t t h e fa ir

F

rom fashion to interior design, 'upcycling' is en vogue. Manufacturers of apparel, home textiles and furnishings are giving ever more co n sideratio n to ways in wh ich m aterials can be used to conserve resources and be given a new lease of life. Thus, the next H e im te xtil (8 to 1 1 J a n ua ry 2 0 1 4 ) will once again draw attention to up cycling with the emp hasis on young designers. With th e 'Yo un g C re a tio n s Awa rd: U p c yc lin g ', H e im t e x t il c a lls o n n e wco m e rs to th e de sign wo rld to create o rigin al up cyclin g articles fo r indoor use.

Se p te m b e r 2013


84 HTE

Following the successful première in January, this year, Heimtextil will h o ld th e 2 n d e ditio n o f th e 'Yo un g C re a tio n s Awa rd: Up cycling' comp etition on the occasion of the coming fair. At the same time, the organizers are broadening the scop e of the comp etition to include students from four German academies - 'Fachhochschule Aachen', 'H ochschule Coburg', 'H ochschule für Technik Stuttgart' and 'Kunsthochschule Weissensee' - who will take p art with creative p rojects and p resent their models a t a s p e c ia l s h o w in H a ll 4 . 2 o f H e im t e xt il 2 0 1 4 . J u r y o f e xp e r t s t o g ive a s p e c ia l a w a r d “Today, numerous fashion labels demonstrate the fantastic and

high-grade p roducts that can be created by up cycling”, says Carina Bischof, CEO and co-founder of the Upcycling Fashion Store in Berlin, who supports the competition as a Cooperation Partner. “The interior de sign fie ld a lso give s th is kin d o f re cyclin g th e ch a n ce to la un ch cr e a tive a n d e n vir o n m e n ta llyfriendly p roducts.” As an exp ert fo r up cyclin g fash io n , Carin a Bisch o f is a m e m be r o f th e new jury that will select the

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winner of a sp ecial award in addition to the win n er ch o sen by H eim textil exh ibito rs an d visitors. The members of the jury also include P rof Auwi St端bbe of Coburger Designforum O be rfra n ke n e . V. , O live r Sch 端bbe o f O S2 D e s ig n g r o u p a n d C o r a F r a n c o is o f bestofdesign.org p owered by rooms for free e.V. Aw a r d c e r e m o n y o n t h e fir s t d a y o f t h e fa ir The winner of the main award will be chosen by exhibitors on the eve of the fair, 7 J anuary 2 0 1 4 . T r a de visito r s will a lso h a ve th e o p p o rtun ity to ca st th e ir vo te s fo r th e be st projects on 8 J anuary 2 0 1 4 . The presentation of the main and sp ecial awards will take p lace at the sp ecial exhibition in the Designer Area of Hall 4 .2 at 1 6 .3 0 hours on 8 J anuary. Both awards carry prize money of 造 1 ,5 0 0 for each o f th e first-p la ce d p ro je cts, wh ich will a lso h a ve th e ch a n ce to go o n sh o w a t th e Upcycling Fashion Store in Berlin. Additionally, H eimtextil will p resent sp ecial awards worth a total of 2 ,0 0 0 euro.

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EVENTS

86 HTE

In t e r t e xt ile r e cor ds a not he r s ucce s s

I

ntertextile Shanghai H ome Textiles - Autumn Edition was h e ld a ga in th is ye a r with e xcitin g n e w o p p o rtun itie s fo r p articip ants to gain a foothold in China. It was a show more

than just textiles this time, it was the p erfect chance for visitors and exhibitors from around the world to also understand the lifestyle trends and evolving concep ts in the growing Chinese Se p te m b e r 2013


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Tu r key h a s been t h e biggest for eign exh ibit or a ga in

home textiles and furnishings market. Th e fair was h eld fro m 2 7 - 2 9 August 2 0 1 3 at th e Sh an gh ai New In tern atio n al Exp o Cen tre. Last year h ad seen a reco rd n um ber o f exh ibito rs takin g p art, with o ve r 1 ,3 0 0 co m p a n ie s fro m 2 9 co un trie s a n d regions, which in turn had attracted over 3 9 ,0 0 0 trade buye rs fro m 1 0 0 co un trie s a n d re gio n s. Th is ye a r, exhibitors from all over the world were present, as well as p avilions from Belgium, Greece, India, Italy, Korea, Pakistan, Taiwan and Turkey. Some of Europe and Asia's leading bedding & toweling sup p liers were in Shanghai to take advantage of the burgeoning domestic market at Intertextile Shanghai H o m e Te xtile s - Autum n Editio n , th e la rge st h o m e textiles trade event in Asia. Se p te m b e r 2013


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Osm a n Ca n ik: “On e of ou r m a in goa ls is t o t a ke a r esp ect a ble a n d p er m a n en t p la ce in Ch in ese m a r ket wit h ou r own br a n d s.�

O sman Canik, Dep uty Chairman of the Board of UTIB hosted Turkish exhibitors and Chinese business p eop le.

O ve r 1 , 3 5 0 h o m e te xtile sup p lie rs fro m 3 1 co un trie s a n d regions exhibited in 1 2 halls across 1 3 8 ,0 0 0 sqm at the Shanghai New International Exp o Centre. As was the case for last few years Turkey has been the largest fo re ign e xh ibitin g co un try with o ve r 4 0 co m p a n ie s. Uluda g Textile Exp o rters' Asso ciatio n (UTIB) o rgan ized th e Turkish

national p articip ation. Mr. O sm an Canik, Dep uty Chairm an of the Board of UTIB, h o sted th e Turkish exh ibito rs an d Ch in ese busin essm en an d delivered a sp eech during the event. H e p ointed out the fast growing Sino-Turkish economic relations and stressed the need to continue the up rising trend. Se p te m b e r 2013


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H e said: “We are all very p leased to be here. I would like to thank you fo r yo ur p a rticip a tio n , o n be h a lf o f th e Turkish Exp o rte rs Assembly, Uludag Textile Exp orters Association and Turkish Textile sector. China, with its 1 billion 3 3 0 million p op ulation

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and more than 1 1 ,3 trillion $ Gross Domestic Product according to p urch a sin g p o we r p a rity; is th e wo rld's se co n d la rge st economy. In 2 0 1 2 , China has realized ap p roximately 2 trillion 4 4 billio n do lla rs e xp o rts a n d 1 trillio n 7 4 8 billio n do lla rs imp orts.


90 HTE

As a result, Ch in a gen erated a trade surp lus o f about 2 9 6 billion dollars. “In addition; in 2 0 1 2 China, with ap p roximately 7 2 billion dollars textile exports, 1 7 6 billion dollars clo th in g e xp o rts a n d 3 8 billio n $ h o m e te xtile e xp o r t s is s t ill t h e wo r ld 's n u m b e r o n e . ” Canik said that at the foreign trade between Turkey a n d th e P e o p le 's Re p ublic o f C h in a h a s be e n increasing year by year. “In 2 0 1 2 , Turkey's exports to C h in a h a ve be e n 2 , 8 billio n do lla rs; wh ile Turkey's imp orts from China reached 2 1 ,3 billion dollars. Even though there is still a foreign trade de ficit, Turke y h a s in cre a se d its e xp o rts with a higher p ercentage. “ O sman Canik gave some details about the SinoTurkish relations: “Turkey, one of the top three h o m e t e xt ile e xp o r t e r s in t h e wo r ld, m a de approximately 3 billion dollars home textile exports in 2 0 1 2 . O n th e o th e r h a n d; in 2 0 1 2 C h in a 's home textile imp orts were nearly 3 billion dollars.

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China had the 7 3 rd rank in our home textile exp orts in 2 0 0 7 . As a result o f o ur effo rts durin g th e p revio us years in 2 0 1 1 China increased among the top 2 0 exp ort p artners of Turkey. No w o ur go a l is to ra ise C h in a a m o n g th e to p 1 0 e xp o rt p artners of Turkey in home textile sector.

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“If we look at our textile exp orts to China, we have realized th e full 1 0 fo ld in crease in exp o rts in th e last 1 0 years an d re a ch e d $ 1 5 0 m illio n . Ch in a 's im p o rts in th e sa m e p e rio d in cre a se d fro m $ 1 5 billio n to $ 3 6 billio n , with 2 . 5 -fo ld increase. In this regard, Turkey and China are getting to know


92 HTE

a n d ge ttin g clo se r to e a ch o th e r e ve ry da y. Th e se kin ds o f de ve lo p m e n ts wh ich h a ve resulted due to m utual co o p eratio n are very p ositive for us. There is a lot of business we will do together. “Furth e rm o re , we h a ve be e n a ssistin g o ur exp orting comp anies, through China Country Desk which I am the coordinator of. We have a lso be e n wo rkin g in co o rdin a tio n with th e Min istry o f Eco n o m y o f Turke y in o rde r to assist o ur co m p an ies to reach th e n ecessary in f o r m a t io n q u ic k ly a n d a c c u r a t e ly .

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“With th e fa st e co n o m ic gro wth ra te a n d h uge p o p ula tio n , internal markets of China boost without doubt and increasingly require high p roduct quality in contract business areas. O ne of the leading luxury hotel brands around the world, is p lanning to op en over 1 0 0 hotels in the mainland of China in the near

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4 years. It is quite the contrary if you know this comp any only o wn s 1 7 h o tels aro un d th is h uge lan d in th e Far East in th e p ast 2 5 years, demonstrating that the comp any has decided to change its slow penetration strategy to rapid expansion in China in o r d e r t o c a t c h o b vio u s b u s in e s s o p p o r t u n it ie s .


94 HTE

Until now, aforementioned comp any's overseas business in emerging markets has occup ied 5 0 % in its global p erformance from 1 5 %, that of th e sta tistic in 2 0 0 7 . Th e re fo re , fo r co n ta ct busin e ss in te xtile in dustry, h o w to m e e t th e unique and luxury needs in this hotel, will be a fun da m e n ta l que stio n fo r a ll co m p a n ie s th a t wa n t to ca p ture o n e p ie ce o f th is big ca ke . “As Turkey's one of the brilliant sectors of Turkey one of our main goals is to take a resp ectable and p erm anent p lace in Chinese m arket with our own brands. In this context, we believe that there is a lot that Turkey and China will learn from each other and bilateral coop eration will create beneficial results. We are glad that the positive and strong relations that we have p ursued in the last few years have strengthened the relations of industrialists and exp orters in both countries.�

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Le a d in g b e d d in g & t o we lin g s u p p lie r s fr o m Eu r o p e a n d As ia fe a t u r e d Am o n g th e p re stigio us Euro p e a n co m p a n ie s p a rticip a tin g th is ye a r wa s C urt Ba ue r fro m G e r m a n y. T h is 1 3 0 -ye a r -o ld c o m p a n y showcased its Long Life Basics brand of bedding at Intertextile. Italy had a strong rep resentation of bedding & to we lin g e xh ibito rs th is ye a r. So m e o f th e se included Martinelli Ginetto and Marzotto who h a d bro ugh t th e ir ja cqua rd / p la in fa brics & co tto n , a n d bla n ke ts & th ro ws, re sp e ctive ly. Also fro m Ita ly is Lyo n te x, wh o h a s be e n p roducing high-quality jacquard cloth since the 1 9 5 0 s. Their entire p roduction p rocess takes place in Italy, but the materials for their bedding and table item s com e from around the world: p ure Egyp tian cotton, Italian linen, Indian silk and Australian wool.

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96 HTE

D e b u t 'P r o p o s t e C h in a P a vilio n ' fr o m It a ly a n d r e t u r n in g h ig h lig h t s Furth er stren gth en in g th e in tern atio n alism o f th e fa ir wa s th e de but a p p e a ra n ce o f th e Proposte China Pavilion @ Intertextile. Proposte is one of the p reeminent home textile fairs in Euro p e, an d th eir p avilio n featured p rem ium Ita lia n a n d o th e r Euro p e a n de co ra tive a n d furniture fabrics manufacturers.

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Re turn in g a ga in th is ye a r w e r e c o u n t r y / r e g io n p a vilio n s fr o m B e lg iu m , India, Italy, Korea, Pakistan, Ta iwa n a n d Turke y. H igh end suppliers from a number o f Euro p e a n co un trie s h a d b e e n g r o u p e d in t h e European Hall (hall W1 ), and disp layed the latest bedding, in t e r io r fa b r ic s a n d accessories. In addition, eight re gio n a l C h in e se p a vilio n s fe a ture d in h a lls E3 - E7 .

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98 HTE

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101

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103

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PRO FILE

108 HTE

Ali Er d e m Te xt ile m a ke s it s p r e s e n c e fe lt in fo r e ig n m a r ke t s We h a ve r ecen t ly in t er viewed Mr . Ali Er d em of Ali Er d em Tekst il. Own er of t h e com p a n y, Ali Er d em , br iefed u s on Ali Er d em Tekst il offer in g d iver se r a n ge of exp or t p r od u ct s in Den izli.

C o u ld yo u m e n t io n h is t o r y o f yo u r c o m p a n y? Founded in Denizli in 2 0 0 8 , Ali Erdem Tekstil em barked on th e textile m arket as a co m p an y tradin g sto ck p ro ducts. Ali Erdem started as an unskilled staff in large textile firms in Denizli in 1 9 9 5 , then he served the industry as an administrator for many years. For the need of the textile market, he started to produce home textile products in 2 0 1 0 . Currently, our company offers stock and manufacturing p roducts. C o u ld yo u b r ie f u s o n yo u r p r o d u c t io n c a p a c it y a n d p ro d u ct gro u p s ? We produce and market notably towels and bathrobes for home textiles, h o tel gro up textiles, bed lin en , bedclo th es, n ap kin s and ap rons. We p roduce 2 5 -3 0 tons of towels monthly, 8 -1 0 thousand bathrobes and other group s. We have increased our p ro ductio n vo lum e fro m 2 5 0 th o usan d to 3 0 0 th o usan d TL turnovers monthly. As fo r yo u r p r o d u c t io n fa c ilit ie s , w h a t p a r t ic u la r p o in t s d o yo u w a n t t o e m p h a s ize ? Q uality is key to customer satisfaction for Ali Erdem Tekstil. Givin g p a rticula r im p o rta n ce to custo m e r sa tisfa ctio n , o ur co m p an y aim s to o ffer p ro ducts with th e best quality at th e most comp etitive p rice since its incep tion. As of 2 0 1 3 , our firm p lans to p articip ate in international fairs in order to p rovide better quality and service for its customers abroad. Se p te m b e r 2013


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C o u ld yo u in fo r m u s o n yo u r c u r r e n t e xp o r t m a r k e t s and target m arkets? We exp ort and market our own p roducts and imp ort p roducts to notably Europ ean countries, notably Germany, Italy, France and Poland, Romania; African countries such as Algeria, Egypt, Morocco, Chile and Iran, Iraq, Kazakhstan, etc. in Asia. We have customers with the dialogue in develop ing and emerging co un trie s. O ur h igh e st p rio rity is to a ch ie ve to re a ch m o re countries and cities. Wh a t p o lic ie s d o yo u a d o p t fo r c u s t o m e r s a t is fa c t io n ? We aim to p rovide our customers the best quality p roducts at th e be st p rice , a n d wo rk th e m in th e lo n g te rm with so lid fundamentals. D o yo u p a r t ic ip a t e in in t e r n a t io n a l t r a d e fa ir s ? Wh a t d o yo u t h in k a b o u t t h e im p o r t a n ce o f t r a d e fa ir s in t h e s e cto r? We did not p articip ate in international trade fairs before, but we fo llo we d fa irs in dividua lly a n d co n ta ct with o ur clie n ts directly. We closely follow the fairs in the sector, and we support them. This trade fairs are effective organizations meeting our sup p liers and comp anies. Wh a t a r e yo u r m a jo r t h e ye a r 2 0 1 3 ? We aim to take p lace in the trade organizations in the country and p articip ate in international fairs abroad in order to serve o u r c u s t o m e r s b e t t e r in t h e c o u n t r y a n d a b r o a d . Is t h e r e a n yt h in g yo u w a n t t o a d d a b o u t yo u r a ct ivit ie s a n d t h e in d u s t r y? The textile sector gears up the last 3 years. We thank Allah. Th ere are m an y earn in gs fo r p eo p le wo rkin g in th is secto r. Custo m e r like s re lia ble co m p a n y, a s p ro duce r like s re lia ble dealer. I suggest everybody not to shop without seeing everything in the market. 'I would regret not to see rather than not to buy'

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Ali ERDEM


Home Textile Exports September 2013  

Home Textile Exports September 2013 www.hometextile.com.tr