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Santa Barbara Charm & Architecture in the Hear t of Scottsdale

HOMES & LIFESTYLE inspiration I tips I trends

m e d i a

AMAZING MAKEOVERS Wine Cellar Contemporary Kitchen Outdoor Living Space

May 2013

28 Years of Making Dream Homes a R eality


ullum Homes is a second-generation company started in 1985 by

Rod and Kim Cullum. Now in its’ 28th year, Cullum Homes offers in-house architectural design and craftsmanship, including their own granite fabrication, tile installation and specialty carpentry crews. Cullum Homes has been recognized by the Phoenix Business Journal as one of the Top 25 Family-Owned Businesses. This full service design/build/remodel firm has constructed hundreds of homes from 1,500 - 20,000 square feet throughout the Valley, specializing in luxury neighborhoods in Paradise Valley, Scottsdale, Silverleaf and Desert Mountain.

Energy Efficiency Pioneers and Local & National Awards What distinguishes Cullum Homes is its focus on energy efficient construction, long before these methods were labeled “green building.” Rod and Kim have both earned the Certified Green Professional designation from the National Association of Homebuilders. Cullum Homes has received many other awards and recognition, including the National Pacesetter Award from Custom Home Magazine, Top Custom Home Builders (Phoenix Business Journal), AZ Business Magazine’s Custom Home

Latest Project: The Village at Paradise Reserve The Cullum’s latest project is The Village at Paradise Reserve, in the Paradise Valley/Northeast Phoenix/Scottsdale area. It has already garnered local and national recognition, including prestigious awards for environmentally sensitive site development and a Builder of the Year award in Arizona. This guard-gated and private community offers residents a choice of six carefully conceived floor plans, ranging from 3,200 to 5,165 square feet, priced from $1,695,000 with one- and two-level options available. The pace of sales has been phenomenal, with 20 of the 32 available home sites sold since the model homes opened just two years ago. In an era of national chains and corporations dominating our lives, it is reassuring to know that there is an Arizona-borne design/build firm which received Builder Magazine’s “Fast Track” award, as one of America’s fastest growing custom home firms.

Builder of the Year, the Residential Design + Build Magazine Business Excellence Award, and Builder Magazine’s “Niche Builder” recognition. Phoenicians have also seen Cullum Homes featured in numerous articles and appearances in local media, such as The Arizona Republic, KFYI Radio, AZ Green Magazine, Paradise Valley Independent, Phoenix Business Journal, Fine Wine and Design TV, Residential Building Products Magazine and The Scottsdale Republic.

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Th e D ow ns vi e w na m e ha s b e co me s y no ny mo us with lux ur y a nd excellence.

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am so grateful for the support the Valley has shown us here at Homes & Lifestyle Media (H&LM). We have been welcomed into over 50,000 homes throughout the East Valley. I am also happy to announce that H&LM will soon be even more accessible. Homeowners through- out the Valley will be able to pick up complimentary copies at Whole Foods, AJ’s, and participating Safeway’s, Fry’s and Basha’s, resorts, golf clubs and real estate offices.

Some of our readers’ favorite columns are the Makeovers, highlighted by our Editorial Director Denise Meridith. In this issue, you will see how a local designer turned an awkward laundry room into a spectacular wine cellar. I would like to encourage you to send us photos of your luxury makeover. Just email a high-resolution photo of your kitchen, bathroom, entryway, backyard or even closet to Who knows? We may feature your success in a future issue of H&LM or on our website!

“I would like to encourage you to send us photos of your luxury makeover.” Speaking of websites, I invite you to go to our newly updated site. There you can see current or past copies of the magazine, new listings and more information on our realtors, designers, builders, lenders, home improvement and other specialists, who can help you make your home design vision a reality.


I hope you enjoy this issue. Whether you want expert advice on how to pick an interior designer, how to light that new original oil painting you bought, or how to stay cool this summer, check out our Ask the Expert columns. We have several special features this month, including a guest column from popular local interior designer Barbara Kaplan, introduction of a new H&LM real estate agent Jason Gold, and our cover story about the beautiful new Veritas townhomes in Scottsdale. I welcome your comments and suggestions. H&LM wants to continue to be your premier source of inspiration, tips, and trends. Sincerely, Brett Benning Founder & Publisher

Santa Barbara Charm & Architecture in the Hear t of Scottsdale



HOMES & LIFESTYLE inspiration I tips I trends

m e d i a

4400 N. Scottsdale Rd. Ste. 9-123 Scottsdale, AZ 85251 HOMES & LIFESTYLE media is published 8x annually on recycled paper and reaches 100,000+ affluent single family home owners, 5,000+ businesses,1,500+ select builders, architects, interior designers and home improvement professionals and over 1,000 Realtors in Paradise Valley, Arcadia, Biltmore, Central Ave corridor and Scottsdale.

AMAZING MAKEOVERS Wine Cellar Contemporary Kitchen Outdoor Living Space

Expires 5-31-13. Specials cannot be combined with any other offers. May 2013

Cover photo provided by Stan Hillhouse

6 0 2 - 68 0 - 50 83 | 2166 East University Drive, Tempe, AZ 85281

Brett Benning, Founder & Publisher Direct 480.717.1310

© 2013 HOMES & LIFESTYLE media LLC

All rights reserved. Printed in the USA. Circulation Verified by U.S. Postal Receipts

The publisher, editorial director, production manager, and contributors reserve their rights in regards to copyright of their work. No part of this work covered by the copyright may be reproduced or copied in any form or by any means without the written consent of the publisher. The publisher, contributors, editors and related parties are not liable for the actions or results taken any person, organization or any party on basis of reading information, stories or contributions in this publication, website or related products.

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23 26

Santa Barbara Charm & Architecture in the Heart of Scottsdale Surround Youself with What You Love!



Funky Laundry Room Transformed to Magnificent Wine Cellar


18 20

Scottsdale Designer Transforms Historic Eldorado Hotel into a Hip & Cool Destination


28 32 33

Why Engaging a Team of Design Experts Pays for Itself Keeping your Home Cool Lighting Q&A with One of Phoenix’s Top Experts


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Custom Craftsmanship Shines with this Local Family Owned Business By Brett Benning

There are very few craftsmen left in Phoenix with the mastery or capability to design and build custom cabinets. Goodall Custom Cabinetry & Millwork is renown as one of the best. Unlike big box stores, which provide factory direct ready made cabinets built to standard sizes, Goodall will

their excellent reputation Goodall is often

drawings, select materials, and construct/

design cabinetry to custom fit any space and

recognized with the prestigious national Sub-

install the cabinets. While jobs vary in size,

or desire, all while being built locally here in

Zero/Wolf Best Kitchen Award. This year’s

complexity and budget, an average time upon

North Phoenix.

entry won the region and has been entered in

signing drawings is 4-6 weeks.

The Senior design and sales staff have over 27

the national contest.

Call 480-374-5627 for a Private Tour and Design

years of industry experience and work closely

Goodall focuses not only on new construction,

Consultation to visit either of the two locations:

with customers and ownership of Goodall who

but also on Luxury upscale remodels. Once

2215 W. Parkside Lane, Phoenix, AZ and 15125

have a “Hands On” reputation. For that very

contacted, Goodall professionals will meet

N Hayden Rd., Scottsdale, AZ located in the

reason, the company is proudly celebrating

with homeowners, designers, builders and

Scottsdale Design Center. You can also visit

a 10 year anniversary this fall. Along with

architects to design the project, create CAD

their web site at

16 | HOMES & LIFESTYLE media


La Galleria Scottsdale Offers Boutique Service for Precioustone Consumers By Denise Meridith

La Galleria Scottsdale™ is committed to providing luxury home designers, builders, and architects, and the homeowners they service, with the best quality materials and premier




located in Scottsdale Airpark, it is one of the few natural stone distributors located in the Scottsdale area. La Galleria Scottsdale™ is one of several international boutique distribution centers owned by MGS, Italy of Verona. With distribution boutiques in Brazil, Canada, Spain, Korea, Netherlands and Portugal, the company is unmatched in buying power for the unique and different materials. The benefits of this capability, combined with state-of-the-art technology, allows MGS to accommodate projects from single-family luxury homes in Paradise Valley to large commercial operations throughout the world. La Galleria Scottsdale™ provides custom backsplash, mosaics, inlays and medallions from a wide variety of very unique stones it keeps in stock. Today, light-colored stone is favored by many Arizona homeowners, making a beautiful and brilliant stone, like Statuario Extra, a popular choice. La Galleria Scottsdale™ is also proud to be the exclusive distributor for the Precioustone Collection by Antolini Luigi and Company of Verona, Italy. Kitchen projects are the most common request at La Galleria Scottsdale™, followed by bathroom Photography courtesy of Antolini Luigi Spa, Verona, Italy

makeovers and new builds. But the stone has many potential applications throughout the inside and outside of high-end homes. “What makes us unique among stone

completion, to ensure the most positive

vineyards located in our region of Italy, and

natural stone experience.”

be awed by the potential designs they can

distributors,” says Guy Stewart, “Is our close,

envision created from a spectacular choice

personal customer service. We work with



of unique stone. Our readers can visit them

a select group of fabricators, designers,

appointment to come to the showroom

online at and

architects and builders, and each project

to share a cup of espresso, a bottle of San

contact Guy at 480-243-2664 or by email at

is closely monitored from inception to

Pellegrino, or a glass of Italian wine from





HOMES & LIFESTYLE media | 17


Funky Laundry Room Transformed to Magnificent Wine Cellar By Denise Meridith


Sandy Horwitz was a jewelry manufacturer in New Mexico and South Dakota before he moved to Arizona 13 years ago. After owning a California Closet franchise, he saw a need and a niche in the desert, which he could fill by designing and building wine cellars for the luxury market. He opened Innovative Wine Cellar Designs in 2001. When the recession hit Phoenix, it forced

2500-bottle collection. Innovative Wine Cellar

Horwitz to seek new markets. That effort,

Designs transformed every inch of the 12’ by 12’

which involved seeking projects (including

room into the spectacular wine cellar pictured.


It took about 1-½ months to complete.




turned out to be one of the factors that have made Innovative Wine Cellar Designs one of

What makes his company unique is that many

the most successful in its field. Innovative Wine

of its designs and materials are contemporary.

Cellar Designs is now a national company,

These are not your grandfather’s dark, dull

serving clients in Nevada, Utah, Texas,

wine cellars. Horwitz says he enjoys meeting

California, Florida and other states.

wine enthusiasts from all over the country, who want to care for their valuable collections

For this makeover project, the Scottsdale

or add a stunning centerpiece to their home,

homeowner purchased a home, which had

even though he, himself, does not drink wine!

an oddly located laundry room right near the front entrance. This turned out to be the

Visit his website at

perfect space in the house to convert into a

and contact him at

custom wine cellar to hold the homeowner’s

and 480-389-3039.

18 | HOMES & LIFESTYLE media

Contemporary Kitchens

from the Top Manufacturers in the World

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Call Us Today for a Private Appointment 602-814-0177 Scottsdale Showroom:

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Tempe Showroom:

7910 S Kyrene Rd, Ste 101, Tempe, AZ 85284


Scottsdale Designer Transforms Historic Eldorado Hotel into a Hip & Cool Destination By Denise Meridith





Scottsdale interior designer Chris Carroll, owner of Carroll Consulting, gains many accolades with his hip transformation of the historic El Dorado Hotel based in Old Town Scottsdale. Chris started this project by showing the owners what he could do by transforming one of their bedroom suites. Once the owners

developing a strong, personal connection with the customer. I want the

saw his first bedroom suite Makeover they were “hooked” and offered

design to not just fit his/her space, but to be compatible with his or her

Chris the opportunity to transform all their guest rooms, lobby, pool

lifestyle,” he says. Most of Carroll Consultings work is through referrals,

and outdoor living areas. Once contacted, Chris likes to do a personal

however feel free to contact Chris at 480-374-8121 or visit him online at

site visit. “I pride myself on my good communication skills and enjoy

20 | HOMES & LIFESTYLE media

W���� S���� ��� F������������ M���




»» Free State-of-the-Art 3D Designs »» Full Lifetime Warranty on Cabinets »» Quality 1ʺ Thick Adjustable Shelving »» Easy Access Sliding Door System Call (480) 264-0949 Today to Schedule Your FREE In-Home Design Consultation

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Serving the Greater Valley, Los Angeles, Orange County, San Francisco, Las Vegas, New York & Chicago


Charm & Architecture in the Heart of Scottsdale

By Denise Meridith


Photographed by Stan Hillhouse

hen sauntering among European-inspired architecture on cobblestone streets, or while hiking and biking trails in nearby lush green areas, a homeowner might think he or she was in Santa Barbara. But, actually, Veritas at McCormick Ranch is a new 36-home community, located in the heart of McCormick Ranch in central Scottsdale. Many busy people today want to enjoy a luxury lifestyle without the hassle and upkeep of a large, single-

family home. Others have retired or are just here part of year, and want an easy-to-care-for luxury home, with access to great amenities. The move-in ready Veritas is a perfect solution for both.

Provided by Veritas at McCormick Ranch


eritas townhomes range from the two-bedroom Casa Serena model

(1518 square feet) to the three-bedroom Villa Vero (2041 square feet). Homebuyers can pick their own finishes. The homes include gas fireplaces; generous modern kitchens with stainless steel gas range, microwave and dishwasher; and a cabinet panel refrigerator. Bronze accents are prevalent, adorning hardware on European-style cabinetry and single-handed bath faucets. Structure-wise, the townhouses feature nine-foot ceilings, large

complex, residents can enjoy a community pool, spa, and barbeque. Residents in Veritas are within walking distance of restaurants, shopping, boutiques, art galleries, retail stores, golf courses, and LA Fitness. Nearby are the Pavilion luxury movie theaters and the Salt River Fields at Talking Stick baseball spring training facility, which sponsors a wide variety of events throughout the year. For those who commute, Veritas is just a mile from the 101 freeway, and less than 25 minutes from Sky Harbor International Airport.

balconies, private outdoor areas, and large two-car garages with

With home prices starting around the $500k’s, the majority of the units

storage. The modern townhomes are also energy eďŹƒcient. Within the

are already sold out.

24 | HOMES & LIFESTYLE media


Floor�lans cur�ently available at Veritas at McCor�ick Ranch



LEVEL THREE - Bedrooms

James Wexler is one of the Top Agents in Scottsdale, and as an Associate Broker, and professional negotiator, he is an expert in buyer representation for people looking to buy a family home or investment property.

“Veritas is a g�eat invest�ent and an even better place to call home”

LEVEL TWO Main Living/Guest

LEVEL TWO - Main Living/Guest

James is available to offer homebuyers oneon-one help with what is one of the biggest decisions they may have in their life. Known for his trademark “Calls answered or returned within 15 minutes or receive $1,000 credit towards any transaction closed with him,” he has built a long-standing reputation for

Sq. ſt.: 1,944 Bedrooms: 3 Bathrooms: 3.5 Levels: 3

LEVEL ONE - Garage

Sq. ſt.: 2,041 Bedrooms: 3 Bathrooms: 3 Levels: 3


client satisfaction, and is devoted to making the process as easy as possible. As James says, ‘finding the right home is only the beginning. I will guide you through the process and assist in every step of the way to ensure smooth sailing.” “Veritas is a great investment and an even better place to call home,” says James. “Call me today for a private showing and receive a $1,000 credit towards closing costs at Veritas or any transaction closed with me as your agent.” If you are interested in the maintenance free, luxury lifestyle offered by Veritas, contact James at 480-428-3198 or Photographed by Stan Hillhouse 25 | HOMES & LIFESTYLE media

Surround Yourself With What You Love! By Barbara Kaplan, IFDA, Allied ASID

You may have received the e-mail quoting

George Carlin’s piece titled, “How to Stay Young.” In it he says, “Surround yourself with what you love, whether it’s family, pets, keepsakes, music, plants and hobbies, whatever. Your home is your refuge.” At the end he adds, “Life is not measured by the breaths we take, but by the moments that take our breath away.” I was moved by that and couldn’t help but think how we have an opportunity to make this happen every day – surrounding ourselves with what we love. It’s in our home where this comes to life for us to express. Once we decide what makes us happy, we can make it happen. Our home is the only place in which we have that kind of control. The things we allow into our homes, our most personal spaces, are intimate and revealing. They give us the opportunity to feel alive. These are the possessions that speak to us consciously and unconsciously. This is one of the reasons you hear so much about de-cluttering, which allows us to breathe freely. So many of us live with items that have no meaning to us, yet we hold on to them for reasons we excuse. When I first meet my clients they often tell me about their ideas of what they think they “should” do. My tendency is to ask if money were no object and nothing else had to be considered, what “would” you do? What is your ideal style of living? Many of us live someone else’s expression because we just haven’t taken the time and thought to find our own.

wait several months until she was ready to decide how to move forward. After all, her new environment would be filled with things she hadn’t experienced before.

These details are the ones that help you feel your spirit in your home, your refuge. When you do, you’ll create an environment that takes your breath away.

Next we discussed the things she was sure about – the things that would satisfy her senses. I asked her:

And always remember, rooms have no feelings. YOU do!

• What

colors are you attracted to? Think about what you like and don’t like.

This opens a whole new world. This change in thinking generally results in a different outcome. We hold ourselves back from what we really want because we think we can’t have it; however, when we talk it out, things change. This leads us into a new way of thinking – it gives us the opportunity to think outside the box. And when you do, amazing things can happen.

• What furniture styles do you enjoy - French,

As an example, a client came to me not knowing how she wanted her new home to be decorated. She was feeling overwhelmed by all the decisions she had to make, knowing she had to live with her choices for a long time.

• What kinds of window coverings serve your

She wasn’t sure what she wanted to live with. I encouraged her to only make decisions that were essential to moving into the house and

26 | HOMES & LIFESTYLE media

Tuscan, contemporary, etc.?

• What type of wood do you prefer – light or

dark color; light or heavy grain; laminate or lacquer?

• What metals and finishes do you prefer – chrome or brass, shiny or matte? needs?

• What floor surfaces do you prefer: hard or soft? • What sounds are important to you: bubbling water from a fountain or music?

• What variety of textures do you desire in fabrics?

ABOUT BARBARA KAPLAN Barbara Kaplan’s company – Design Dimensions – has been active in the design community in the Phoenix Metropolitan area for over 20 years. Barbara is a design leader in the interior design industry, working both with clients in their homes and offices, and with designers and suppliers to heighten awareness and professionalism about the design industry. Barbara frequently appears on TV discussing and sharing design ideas. Her design articles appear in a variety of newspapers and magazines. Readers can visit her websites and or contact her at 480-998-5088 or

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ucked along the Greenway-Hayden Loop, Avery Lane could easily be found among the boutiques dotting the heart of the SaintGermain-des-Prés neighborhood of Paris, best known for chic classic design, books and home furnishings.


Why Engaging a Team of Design Experts Pays for Itself? By Barbara Kaplan, IFDA, Allied ASID with Denise Meridith

Consign Design Tip Be fearless in mixing it up and break the rules. At Avery Lane, we use a design style known as “Paris Apartment” which entails mixing contemporary with old world for a “collected and well-traveled look”. We’ve paired an original Sergon oil of a Geisha with a red French Heritage console and a mixture of textures and colors in the furniture and accessories. Avery Lane is showcasing original art on behalf of several prestigious estates (including an original French Belliveaux & a Pletka) – a stroll thru the showroom will feel like you’ve visited a museum.

 Unexpected Color Sizzles 

“She sauntered in dressed in shimmering red and the room stood still.” This designer desk by Holler & Saunders shares that element of drama to capture every eye. Beauty and functionality combine for an added bonus. Take some risks with your furniture and your home will sizzle too.

 The Next Monet  Nicaraguan-born painter Marcio

Diaz paints with the colors of nature’s spectrum in an art form he calls “Bubblism” which is fresh, fun and contemporary. Avery Lane is proud to be the only Arizona location showcasing this up and coming star’s original art. Pair his paintings with a more subdued Marge Store owner Carson couch and splashy custom Darlene Richert & pillows and the look is fresh and Mascot “Ringo” bring totally today. Like everything in an element of fun to life... so much better in person. shopping at Avery Lane Come join the party! Come sit a spell at Avery Lane— we’ll pour the champagne.

Monday-Saturday 10-5 p.m. Closed Sunday. 15613 N. Greenway-Hayden Loop 480.991.0700

Now Accepting Fine Designer Consignments *5% off a single item over $1000. Excludes original artwork. One discount per customer.

Denise: With so much information available on the Internet today, why should homeowners consider hiring design professionals? Barbara: Designing your home isn’t something you do every day. The thought of making design selections is daunting, when someone has not done this before. Even with so much available information, most homeowners do not have the training, experience and deeper understanding about product performance, and how to achieve the look they want within their budgets. Architects, contractors and interior designers are experts who have these answers. They guide you through the vast information on the Internet, and bring clarity to personalize your project. Denise: What are some of the questions homeowners should ask their design professionals? Barbara: Some of the most-asked questions include: How do I know I will like the end result? How do I get quality work, but stay within my budget? How do my spouse/partner and I reach agreement on choices and decisions? What products are best for my project? Denise: How do homeowners ensure the professionals listen to them? Barbara: When decorating, remodeling, or building new, it is critical to surround yourselves with people you trust, people who are experienced, knowledgeable and able to listen to your needs, wants and budgets. Homeowners should feel empowered during the entire process to ensure the end result is an expression of themselves. Only they know how they want to live and feel in their own homes. The homeowner is the true “interior” design, and the room is really the “exterior” design! A collaboration will result in a finished project far beyond what a homeowner can accomplish on his/her own. I tell homeowners: “Remember: rooms have no feelings; YOU do!” ABOUT BARBARA KAPLAN Barbara Kaplan is a long-time and well-known interior designer and lifestyle behaviorist in Scottsdale. She is the creator of the Bajaro Method & Your Design IQ. Kaplan helps custom homeowners design interiors, which reflect their personalities and emotions. Readers are encouraged to take her color and design style profile online at and contact Barbara at 480-998-5088 or

Barbara Kaplan, Allied ASID, IFDA

Designer N Advisor N Consultant N Lifestyle Behaviorist In the World of Interior Design For Further Information:

480-998-5088 &


I was only allowed to select three positive attributes for Robyn but that doesn't seem fair in describing her work. She helped two of us building a multi-million dollar spec house and we would have been lost without her expertise. The only thing we should have done was bring her into the process earlier than we did. I can whole-heartedly recommend Robyn to anyone in need of her services. John Murphy Owner, Arcadia Solar Solutions, LLC

• 30 years experience & relationships • Former ASID Arizona North Chapter President • Responsible for finish selections in models at Cullum Homes Paradise Reserve

Call Me Today for a Complimentary Consultation (480) 213-9407

CUSTOMER TESTIMONIAL “We have run print ads in all different publications in this market for the past 13 years with nothing but a let down and no return. We are so excited to have finally found a publication and publisher who understands our market, how to properly write ad copy and design effective print ads while also referring us excellent networking partners. Brett and his team have been nothing but amazing at helping us generate new business and substantial new relationships. In the past weeks alone we had 3 quality walk ins all holding HOMES & LIFESTYLE in their hand. Keep up the great work!” – Dennis White, Owner, Cabinets by C&F Call 480-717-1310 or email for more information.


Keeping Your [Home] Cool By Rod Cullum, Cullum Homes, with Denise Meridith Denise: Well, we have hit 100 degrees already. What should homeowners moving to the desert think about when looking for or building a new home? Rod: A home is just like us in the summer sun. We get hot; so we seek shade. The number one way to keep a home cool starts outside. A homeowner can keep the direct sun off the house by planting trees, or off a door by building a patio, or off windows by putting outside shades on the windows. These features will result in a cooler home. Denise: What can current homeowners do to help keep their homes cool and save energy costs? Rod: After having as much shade as possible, the single most important trait of an energy-efficient home is air tightness. The more one can keep the cool air in and the hot air out, the less a home’s systems will need to work to keep the home cool. Check all doors and windows for air leaks. Leaks waste precious energy. Caulk, Q-lon, or a simple threshold adjustment are often the only things needed. But if all else fails, then new windows or doors may be the best investment to lower utility bills and maximize comfort.

is not only less efficient, but runs the risk of freezing and causing potential water damage. Finally, the Monsoon season causes AC systems to pull a lot of water out of the air. The water needs to be released though the condensation lines. So, the AC system condensation lines need to be cleared of debris. If a homeowner maintains the AC systems, he or she can enjoy a comfortable night’s sleep this summer. ABOUT ROD CULLUM

Denise: Every Phoenician’s nightmare is a broken air conditioner. What can a homeowner do to sleep worry-free this summer? Rod: Every homeowner needs to make sure the air conditioner (AC) is ready for the hot summer days. Filters should be clean and the AC system correctly charged. An AC system that is not getting enough air across the coils

Rod Cullum graduated from ASU with a business management degree. He started his real estate company—Cullum Homes—in 1985. Today Cullum Homes is a family affair, with his wife, Kim, and both his daughter and son working for the company. Readers can learn more about Cullum Homes by visiting the website or contacting Rod at or 602-635-3248.

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Lighting Q&A with One Of Phoenix’s Top Experts By Kevin Flower, owner of Light Control, with Denise Meridith Denise: Most homeowners now know that CFL and LED lighting are ways to save energy, but are not sure what they are. Can you describe CFL and LED technologies? Kevin: CFLs (compact fluorescent lamps) used to be the only energysaving alternative to the everyday screw-in light bulb. CFLs contain an energized gas mixture that produces ultraviolet light, which stimulates a fluorescent coating that absorbs energy and produces light. Now LEDs (light emitting diodes), small light sources that become illuminated by the movement of electrons through a semiconductor material, are popular. Denise: What are the biggest differences between them? Kevin: Price, CRI (color rendering index), CCT (color temperature), and “dimmability.” Homeowners should look for a quality lumen package, with low CCT (warm color), and a high CRI. “DOE Lighting Facts” labels inform the buyer of the Lumens, Wattage, Efficacy, CRI and CCT of the product he/she is buying. Denise: What is the hottest lighting trend in the Valley? Kevin: In custom homes, definitely LEDs. Energy codes for new homes now require high-efficacy lamps.

Denise: What should we be concerned about re: to lighting when we are buying or building a home? Kevin: You can have a phenomenal art collection; but if it is not optimally illuminated, you will never appreciate what the artist has intended. Hiring a lighting designer certified by the NCQLP is a must for any project. ABOUT LIGHT CONTROL Kevin Flower is the principal of Light Control, a full service, lighting design company founded in 2009. The firm focuses on sustainable architectural and landscape lighting. It services home and business owners, custom home builders, interior designers, and architects. Light Control is unique in its specialization in lighting control system specification, programming, and troubleshooting. Readers can visit the website, and contact Flower at 602-633-9582 or


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9938 E. Celtic Drive Scottsdale, AZ 85260 SOLD for $800,000

We GUARANTEE we will Sell your Home in 59 DAYS or Less or we will Buy It! Welcome to the Kelly Cook Team. We are experts at helping McDowell Mountain Ranch homeowners prepare, price, market and sell their home fast and for top dollar. If you are interested in selling your home, make sure you call us for a FREE Home Valuation and Marketing Plan Strategy before you put it on the market. Call me today, Kelly Cook (480) 389-3017.

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Did You Know Our Team Sells A Home Every 37 Hours? “Kelly, we are so happy that this has all worked out. We are very thankful for you and the entire team. You are my number one recommended group to anyone looking for a home. Thanks so much!” – Greg P.

11705 E. Charter Oak Drive Scottsdale, AZ 85259

9837 E. Davenport Drive Scottsdale, AZ 85260

12778 E. Appaloosa Place Scottsdale, AZ 85259

SOLD for $715,000

SOLD for $995,000

SOLD for $1,040,000

9841 E. Sharon Drive Scottsdale, AZ 85260

5849 E. Hummingbird Lane Paradise Valley, AZ 85253

6438 E. Hearn Road Scottsdale, AZ 85254

PENDING: $880,000

PENDING: $1,135,000

PENDING: $600,000

Do Not Put Your Home on the Market Until You Meet with Me. It could cost you thousands by not having your home priced or marketed properly or just by sitting on the market for too long. Call me today (480) 389-3017 for Your Free Home Valuation and Marketing Plan Strategy

As seen on:

Co-Host of Money Radio’s Hit Show “Laws of Real Estate”

Kelly Cook Real Estate Group “Helping others is our success”


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Photo courtesy of FortĂŠ Homes

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THINKING OF SELLING IN ARCADIA? ARCADIA continues to be one of the HOTTEST MARKETS in all of Arizona. Due to the low inventory levels, sellers are seeing their homes go for much higher than anticipated. Here are two examples of properties we sold last month at or above asking price. 4311 E Whitton • Phoenix 85018

4101 N 52nd Place • Phoenix 85018

“I was listening to Jason Mitchell on the radio and decided to give

“My company has been represented by Jason and his team on 12

him a call about listing my Arcadia home. Yes, I impressed with his

different properties. Over the past 3 years we have built a relationship

marketing program. However, I was more impressed with how he

based on honesty and trust like no other agent I have ever worked

handled the sale. It was the first time I sold a home and didn’t ever

with. Jason is not only the hardest working agent I’ve ever met, he is

have to worry if everything was under control. It was seamless.

also the most intelligent agent I have ever met. From his real estate to

We were actually so happy we decided to buy our new home with

financing to investing he has been such a great resource. We do not

Jason and his team as well. With my highest recommendation.”

do any real estate without Jason being involved.”

– S. Chamberlain

– T. Herrick, Legit Properties LLC

For a Free Market Evaluation on Your Arcadia Home Call Our Office Today at (480) 540-8591

Jason C Mitchell, REALTOR®

As Seen On

Ranked Top 1% in the Nation 10 Years Experience | $220 Million Closed Host of “The Real Estate Round Up” on Money Radio 1510 am Partner | Desert Bridge Capital – Real Estate Investments

10 6 07 N . H ayd e n R o a d , S u i t e F-10 0 , S c o t t s d a l e, A Z 8 5 2 6 0 | w w w. M i t c h e l l G r o u p A Z .c o m

Paradise Valley and Arcadia Newly Custom Remodeled Homes Priced Under Appraised Value Hitting Open Market Soon! 10502 N 51st Place • Paradise Valley • 85253

Offered at $ 1,395,000

Truly a “one of a kind” type property. Sitting on over an acre, this 4,100 sq. ft. Art Deco style property will wow you in every facet of the home. Stunning landscape architecture help bring to life the renaissance of this unique property. The custom finishes will please even the most discrimating buyer. This home is an absolute MUST SEE!! This contemporary custom home will be listed at the end of May. To set an appointment before open market, call our offices.

4526 E Clarendon • Phoenix 85018

Offered at $449,900

No question about it, this is the BEST VALUED HOME IN ALL OF LOWER ARCADIA!! Just completed, this 2013 custom remodel is located on 46th St and Clarendon. 2,400 sq. ft. with 3 bedrooms including a redesigned luxury master suite. Large north facing backyard with a sparkling pool and Camelback views, all for under $188/sq. ft!!! If you have been looking in Lower Arcadia for under 500k, nothing even comes close. Set to hit open market 5-25. To set an appointment before open market, call our offices.

5602 E Monterosa • Phoenix • 852048

Offered at $899,000

LOCATION! LOCATION! LOCATION! 56th St., just north of Lafayette. This 3,400 sq. ft. custom remodel will be ready midsummer 2013. A redesigned floor plan and landscaping architecture will make this Arcadia home the best value in the neighborhood. For more information on this upcoming home, call our offices today.

Interested in seeing one of these properties before they hit the open market? Give our office a call today for your private showing (480) 540-8591

Jason C Mitchell, REALTOR®

As Seen On

Ranked Top 1% in the Nation 10 Years Experience | $220 Million Closed Host of “The Real Estate Round Up” on Money Radio 1510 am Partner | Desert Bridge Capital – Real Estate Investments

10 6 07 N . H ayd e n R o a d , S u i t e F-10 0 , S c o t t s d a l e, A Z 8 5 2 6 0 | w w w. M i t c h e l l G r o u p A Z .c o m

CUSTOMER TESTIMONIALS “I advertise in several real estate and home related publications and am happy to say I have yet to meet a Publisher who follows through with his promise to deliver results. Within the first week of signing with HOMES & LIFESTYLE media Brett helped me become the preferred lender at The Village at Paradise Reserve in addition to referring me a $1.6 million construction loan. Brett continues to refer me incredible contacts and the publication has produced excellent leads.” − Evan Smith, #1 Loan Officer with Johnson Bank

"You really treat me like I am your only client even though I know I am not... that is why I know HOMES & LIFESTYLE will continue to be a big success." −James Wexler, The Wexler Team, Top Producer

I have advertised in numerous real estate publications with little to no results. Within the first 3 weeks of working with HOMES & LIFESTYLE media (HLM) I sold two homes and continue to receive calls from Buyers and Prospective Sellers. Brett and his team provide phenomenal service, ad design and copy editing which have helped me get an excellent return on every dollar I spend with HLM.“ −Jason Mitchell, Mitchell Private Realty Group, Top Producer, Over $250,000,000 in real estate transactions

We are currently interviewing Top Realtors who are proven experts in these respective markets: Desert Mountain, Troon & Pinnacle Peak, Cavecreek, Biltmore, Central Ave Corridor, La Sendas/East Mesa and Awatuhkee Foothills Call 480-717-1310 or Email Today

MARKET SNAPSHOT | DC Ranch/Silverleaf

Natural Beauty, Privacy, and Active Luxury Living at its Best! By Jason Gold

W H Y D C R A N C H O R S I LV E R L E A F ? Anyone considering relocating to Arizona will appreciate the natural beauty, pristine landscapes, and fantastic quality of life offered within the DC Ranch and Silverleaf communities located in North Scottsdale, just Northeast of the Phoenix Metropolitan area. The McDowell Mountains create incredible views and lovely landscapes. The charm of this exclusive area is truly perfect for a wide range of homebuyers. Many will appreciate the privacy, luxury, and remarkable home sites only found within DC Ranch and Silverleaf. There are many wonderful ways to fall in love with these neighborhoods. These areas comprise an outdoor paradise with fabulous desert hiking trails, limitless golf challenges, endless shopping excursions, and world-class dining options. There are activities to appeal to passions and interests of all kinds, from horse properties, to yoga, Pilates, and spin studios. Families will appreciate being able to send their children to some of the most sought-after schools in Arizona. Throughout the year, these areas provide unique and popular sports opportunities (e.g., spring training baseball, horse shows), world-famous auto exhibits (e.g., Barrett Jackson Car Auction), cultural performances (ballet, jazz, art festivals), and easy access to all of the many great offerings in downtown Phoenix (only a short 25-minute drive away). Clear skies, stunning sunsets, and starry nights will provide a comfortable and peaceful lifestyle for the discerning homeowner.

MARKET TRENDS The market has shifted dramatically into a sellers market. Homeowners, who have been waiting for the market to come around, can finally sell their property for a profit, and will, likely, enjoy multiple offers in a bidding environment. While there is an increase in new home building within DC Ranch and Silverleaf, buyers looking for resale properties are struggling due to a major lack of inventory. Resale homes have become incredibly scarce, leaving buyers waiting and searching for new listings. With interest rates at all-time lows and borrowing becoming simpler, it is a perfect environment to sell to eager buyers, looking to find homes within these desirable communities.

L O C A L N E W S U P DAT E With summer approaching, many families will find the DC Ranch Village and Silverleaf great places to spend warm days poolside, or participate in summer camp programs. Golf courses lower tee rates; brave golfers, who can handle the heat, will have options to play the best courses in the Valley at highly reduced rates. There are new home developments underway in DC Ranch, as well as bordering the Golf Club of Scottsdale, which should appeal to many buyers in the area.

MARKET SNAPSHOT - DC RANCH* Active Listings Priced from:

76 $215,000 - $7,295,000

Pending Listings Priced from:


$452,635 - $1,995,000

2013 Closed Sales


Priced from: $195,000 - $2,700,000 Avg. per Sq. Ft Price Avg. Sales Price

$254.39 $769,763

*Single Family Detached, MLS 5/1/13

M A R K E T S N A P S H O T - S I LV E R L E A F* Active Listings


2013 Closed Sales


Priced from: $1,195,000 - $24,500,000

Priced from: $1,129,000 - $3,525,000

Pending Listings

Avg. per Sq. Ft Price


Priced from: $1,495,000 - $3,495,000

Avg. Sales Price

$383.33 $1,912,000

*Single Family Detached, MLS 5/1/13

A B O U T JA S O N G O L D Arizona’s Premier Luxury Real Estate Professional Jason Gold’s passion for Arizona living began more than 13 years ago after relocating from LA. The beauty of the desert and the surrounding mountains captured his heart and soul. After earning a degree in Counseling Psychology at Prescott College, Jason began pursuing a career in real estate 10 years ago. He has forged a clear directive for how to be a true standout as a real estate professional: provide the best service and clear knowledge! Jason’s skill at selling real estate comes from his natural ability to connect with people and understand his clients’ goals. His caring nature is complimented by his extensive knowledge of the real estate industry, and his ability to get even the most difficult deals done seamlessly. By offering each of his clients highly individualized, VIP treatment, Jason is able to truly offer a distinctive real estate experience meant to create long-lasting personal and professional relationships. Feel free to contact Jason anytime to discuss the sale or purchase of your next home or investment property. Call Jason at 480-459-8402 or email him at Find out more about Jason Gold online at

North Scottsdale Luxury Realtor, Jason Gold Shares His Passion for Real Estate, Golf, and Giving Back With Denise Meridith Denise: Welcome to the Homes and Lifestyle Media family, Jason. Tell us a little about yourself and your background. Jason: After spending most of my life in the LA area, I moved to Prescott, Arizona in 1998 and began my love affair with the desert Southwest. While in Prescott I studied counseling psychology earning a BA degree. I moved to N. Scottsdale almost 7 years ago and it has quickly become my home. Besides my passion for real estate sales, I am a huge foodie, a wine enthusiast, love to cook, explore new restaurants, enjoy hiking with my dogs, working out at the DC Ranch Village, practicing yoga, and have fallen in love with golf. Denise: How did you get involved in real estate? Jason: I met a real estate veteran of over 25 years experience — Steve Collins — while living in Prescott who inspired me to become licensed and, eventually, became a mentor. On the very day I received my license, I opened my first escrow, which closed three weeks later. I have been selling real estate now for 10 years, and am proud to be an agent with HomeSmart, which is the fastest growing real estate company in the Valley, Denise: What do you like best about the real estate business? Jason: I get to interact with so many interesting people on a daily basis. I love the human connection and relationships that you form working within real estate. Each client I meet has a unique set of needs, goals, and desires — I thrive on being able to help my clients achieve the results they are looking for and finding the perfect home for the choosiest of buyers, as well as assisting the most particular sellers. Many of my clients in real estate transactions have become dear friends. Most of all, I love being able to help change people’s lives with the purchase or sale of a home! Denise: Have you had any notable sales this year? Jason: I recently listed and sold a one-of-a-kind contemporary masterpiece in the Troon area. This sale marked the highest per square foot price in over a year, and sold in just 40 days. My seller was amazed and the cash buyer loves his new home. Denise: It seems as the market has shifted into a sellers market, is that your experience? Jason: Yes, you are correct. Sellers are now in control of the market. With inventory levels falling each month, there is a greater demand for housing, and prices will 12151 E Casitas Del Rio Drive, Scottsdale, AZ 85255 continue to climb. HomeHighest Troon per SF price ($385/SF) in over 12 months SOLD for $2,129,500 in 40 Days - All cash deal! owners are realizing that they once again have equity in their properties. With housing demands increasing each month, sellers can finally list and sell for a significant profit. Denise: You mentioned being a golfer, what do you like most about the game? Jason: It is a love-hate relationship actually. I truly love the game of golf and the incredible challenge it offers. My favorite part is being outside

in some of the most gorgeous settings. I find that golf offers so many things — it is a great competitive challenge, time to get away, and is a wonderful arena to conduct business. Having only started playing recently, I am often humbled by the game of golf. Denise: I hear that philanthropy is a particular passion of yours. Jason: Yes. I feel that I am blessed with success in my career and I enjoy sharing that good fortune with others. Some of the organizations I have supported include the Wellness Community, AZ Humane Society, Boys & Girls Clubs, Jr. Achievement, First Tee, AZ Children’s Association, and TOPPS for Kids. In 2013, I am committed to donating a percentage of my commissions to the Copper Ridge School from any homes I list and sell within the DC Ranch and Silverleaf area. This donation will be in the name of the clients that I represent in the sale. Denise: That’s great, Jason! How can people looking to buy or sell a house in the DC Ranch or Silverleaf area get in touch with you? Jason: Your readers can visit my website at and contact me directly at 480-459-8402 and

OPE GRAN NIN D G! hang your old misting system out to dry…

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April 4th Luxury Goods Party at The Village at Paradise Reserve

Bert & Jill Alanko

Rod & Kim Cullum, Courtney Latshaw & Brett Benning

Eric Peterson & Ruth Siegel

Over 150 select custom home builders, luxury developers, top realtors, lenders, high end home improvement professionals, affluent home owners, our senator and a city councilman joined us to celebrate the finer things in life at the spectacular Village at Paradise Reserve development located in Paradise Valley. Call 480-717-1310 or email for more details about our upcoming MANSION PARTY which we will have this coming August. We will have over 50 luxury real estate and home improvement professionals showcasing their work in a magnificent mansion with fine wine & beer, appetizers, a surprise Celebrity Guest and select affluent home owners.

Joel Johnson, Eric Peterson, Rod Cullum & Brett Benning

James Wexler, John Conkliln, Brett Benning, Courtney Latshaw & Jason Mitchell

Byron Limbers, Jesus Love, Ken Bennett & Cas White

Special Thanks to all our Guests and Sponsors



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Homes & Lifestyle Media Issue 5 2013  

Homes & Lifestyle Media Issue 5 2013

Homes & Lifestyle Media Issue 5 2013  

Homes & Lifestyle Media Issue 5 2013