HomeLife Landmark Factbook

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Together We Can Achieve

Landmark Results

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TABLE OF CONTENTS 1.

A Message from Our Broker of Record ........ 1

2.

About Us ............................................................. 3 Values & Mission ................................................ 4 Our Achievements ............................................ 7 Our History ......................................................... 9 Management Team .......................................... 11

3.

Our Divisions .............................................. 14 Residential Sales .............................................. 15 Pre-Construction Projects .............................. 16 Commercial Division ....................................... 22 US Vacation Homes ......................................... 23

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Brokerage Services ................................... 27 Professional Development ............................ 28 Landmark Advantages .................................... 31 24/7 Agent Support ........................................ 32 Innovative Technologies ................................ 33

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Agent Testimonials ................................... 35

© 2021 HomeLife Landmark Realty Inc. All rights reserved. Reproduction of contents in whole or in part is strictly prohibited. No representations or warranties are made of any kind. Not intended to solicit any buyers, sellers or agents under contract.


1. A Message From Our

Broker of Record

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T

ime has passed by so quickly and we are nearing the end of another productive year. From the very beginning when we first opened our brokerage in 2004, we made it one of our top priorities to create a team of the finest real estate professionals and to provide our agents with the most advanced technologies, strong brokerage support, systematic training and coaching, and continuous education and professional development. Over the past 17 years, we listened, we learned and we grew. With more than 1,500 salespersons and brokers registered with HomeLife Landmark, we can proudly say that “we did it”, together. We are the largest Chinese-Canadian brokerage in Ontario and at time of writing one of the top 10 brokerages in the Greater Toronto Area based on total units sold and total transaction volume. Of course, we would not have been able to achieve this milestone without the ongoing efforts and support of our clients, agents, staff members, partners and friends. With that said, we will continue to help all our agents to perfect their trade and to provide our clients with the best possible real estate service. Looking forward, 2022 will be another great year. I am confident that our company will continue to strive toward greater success, and look forward to seeing further growth from our agents and our brokerage. I wish you all a healthy and prosperous new year!

Tony Ma

President & Broker of Record

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2. About

Us Since being founded in 2004, HomeLife Landmark has set out to create a diverse and inclusive culture and environment where our real estate professionals can thrive competitively and successfully. Our brokerage team has grown to include more than 1,500 agents working across the Greater Toronto Hamilton Area, each of whom is committed to providing the best service to our customers and to elevating the standards of client service. Through our comprehensive training and support system we are able to help agents achieve greater results than they could on their own. 6 3


Our Values We pride ourselves in upholding the values of: w Knowledge w Expertise w Trust w Care w Integrity These guiding principles have led us to establish new standards of client service and achieve continued success in the highly active and ever-competitive Toronto and GTA real estate market. At the heart of HomeLife Landmark are our salespersons and brokers, who come from a diverse range of professional and cultural backgrounds and who bring with them a wealth of unique perspectives, experiences and expertise.

We have made it a key priority to welcome and develop incredibly diverse, multifaceted agents, each of whom brings unique skills, talents, and qualities to the Landmark family.

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Our Mission HomeLife Landmark was built upon our threefold philosophy:

1. 2. 3.

Professionalism We aim to maintain the highest standards of customer care and excellence when providing real estate services to our clients. We firmly believe in continuously striving to provide the best client service possible, and ensuring that the selling and buying process is an enjoyable experience and that the relationship between salesperson and client is a harmonious and long-term partnership.

Multiculturalism We strive to cultivate a brokerage that reflects our client base. Operating in Toronto and the surrounding areas, we work with buyers and sellers from all walks of life with diverse backgrounds, and we believe our team of Toronto and GTA Realtors® should mirror that diversity. Not only do we consciously implement inclusive hiring practices, but our training and support services are also offered to our agents in multiple languages.

Teamwork We are committed to the ongoing success of our clients and our agents, so we provide each representative with continuous professional support. Our brokerage hosts regular training programs and assists all our agents throughout the listing and buying processes so that each transaction exceeds client expectations. We encourage a collaborative work environment where agents share market knowledge and deal experience and insights to help each other to further develop their business. Our brokerage embodies these three pillars in every action we take in order to deliver the best results for our clients and move the industry forward.

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Our Goals At HomeLife Landmark, we have two main goals that drive our business:

1.

To build life-long partnerships with each of our clients by offering honest, transparent, trustworthy and dependable services.

2.

To enable our real estate agents to reach their full potential through continuous education, mentoring, coaching, and professional development.

Our Promise to Our Agents HomeLife Landmark agents have access to: w State-of-the-art technologies w Comprehensive training programs w Marketing and lead generation tools w Managerial guidance and expertise to accelerate their business and reach their full potential Our reputation as a leader in the real estate brokerage business combined with the HomeLife brand and reputation ensures the continuing success of all HomeLife Landmark agents.

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Our Achievements We have established a reputation as a leading real estate brokerage through consistent top-ranking performance in sales and productivity. HomeLife Landmark has achieved industry recognition and accolades over the years, including being recognized as the No. 1 HomeLife Office in Canada since 2013, based on listing transactions and average gross sales commission. We also rank among the top real estate brokerages in the GTA, including the No. 1 brokerage in Markham, based on total units sold and transaction volume in the resale market.

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We were awarded the HomeLife Canada Annual Performance Champion in 2013, 2014, 2015, 2017, 2018, 2019 and 2020.

We have been the highestperforming Chinese-Canadian real estate brokerage for 13 consecutive years since 2009.

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Year History

Grand Opening of Markham Headquarters

2010 2004

Founding of HomeLife Landmark

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2013

Establishment of New Homes Centre


#1 HomeLife Office in Canada Since 2013 (Based on Listings and Transaction Volume)

Opening of Mississauga Branch Office

2014

Modern Renovation of Our Head Office

2020 2019

Establishment of Landmark Vacation Homes

2021

Our Brokerage Team Has Expanded to 1,500+ Agents

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Management

Team W

e believe great real estate agents aren’t simply born, but that they are developed in the right environment and guided by the right people. At HomeLife Landmark, we are committed to innovating a system that allows agents to grow their real estate careers through the right guidance, training and practical tools needed to get more clients and do more business. Our results-producing motivated coaching, marketing, and management support is proven to help agents achieve greater success and to maximize their potential. Our management team comprises fourteen seasoned real estate professionals who provide constant support, training and mentoring to every agent, so you are never on your own. With an entire brokerage working to help you succeed, you’ll be able to help more clients and close more transactions in less time.

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*Salesperson

**Broker

Company Structure

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Office

Locations Markham Headquarters 7240 Woodbine Ave, Suite 103 Markham, Ontario L3R 1A4

Mississauga Branch Office 1140 Burnhamthorpe Rd W, Suite 300 Mississauga, Ontario L5C 4E9

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3. Our

Divisions

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Residential Sales

1

#

Brokerage in Markham

For the 2021 resale market based on listing and selling units and total transaction volume.

Top 5 Brokerages in the Markham Resale Market #1 HomeLife Landmark Realty Inc. #2 Brokerage #3 Brokerage #4 Brokerage #5 Brokerage

In 2021, HomeLife Landmark was one of the Top 10 brokerages in the GTA resale market based on total units sold and total transaction volume.

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P

re-Construction

Projects Realm ADI

Voya Amacon

Glenway Urban Towns Andrin Homes

M2M Squared Aoyuan International

Richlands Arista; DECO; Fieldgate; OPUS

Rosepark Townhomes Arya Corporation

Oakridge Meadows Aspenridge; Countrywide; Regal Crest; Royal Pine

Harbour Place Biddington Homes

Crescent Bay Calibrex Developments

Ravines on Main City Park Homes

LeftBank Broccolini

PRIME CentreCourt & Centrestone

WestLine CentreCourt

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P

re-Construction

Projects Richmond Green The Conservatory Group

Cielo

The Gloucester on Yonge

Collecdev

Concord Adex

Glen Abbey Encore CountryWide Homes

South Cornell Countrywide; Lindvest

The Narrative Crown Communities

Boulevard Daniels; Baif

Daniels FirstHome Keelesdale 2 Daniels, Diamondcorp & Kilmer Group

Oakville Ravine Towns Dunpar Homes

Daniels MPV Daniels & Choice Properties REIT

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Canary House Dream & Kilmer Group

Eagles’ Rest Fernbrook Homes & Crystal Homes

Keewatin Park Freed Developments

Leaside Common Gairloch Developments


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re-Construction

Projects Danny Danforth GALA Developments

JAC Condos Graywood & Phantom

MODO 55 Kaitlin Corporation

The Goode Graywood Developments

The Markdale JD Development

Grand Bell 2 Lakeview Development

Joy Station Liberty Development

Connectt Lindvest

Royal Hill Dormer Homes & Lindvest

Kazmir Condos Lormel Homes

MILA Madison Group

The Capitol Madison Group & Westdale

Archetto Marlin Spring & Greybrook

Ivylea Towns Marlin Spring & Greybrook Realty Partners

Alias Madison Group

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P

re-Construction

Projects Y9825 Metroview Developments

Adagio Menkes

The Whitfield Menkes & Core

Park District Towns Icon Homes

The Garden Series On Sheppard

95 Developments

Untitled Toronto Reserve & Westdale

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East Pointe Mutual Developments

Nahid Broadview Nahid Corp

King East Estates Plaza

Verge 2 RioCan Living

400 King West Plaza

Applewood Towns Sierra Communities

Huntingdale Towns Profile Developments


P

re-Construction

Projects Copperwood Kleinburg Sorbara

M4 Condos Urban Capital & Rogers

One Delisle Slate Asset Management

Downsview Park Towns Stafford & Greybrook

Brooklin Heights

Midhurst Valley

Sorbara Group of Companies

Sundance Homes

EverHome Markham The Sher Corporation

The Pemberton Pemberton Group

Rosehaven Homes, Townwood Homes & Guglietti Brothers Investments

The Keeley TAS & Fiera Properties

Evoke Treasure Hill & Greybrook

U.C. Towns 2 Tribute Communities

Dufferin Vistas UNIQ Communities

Vincent Condos

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Advanced Access Agents HomeLife Landmark has consistently won recognition and praise from many builders and developers in the industry and maintains outstanding long-term partnerships with them. Our agents have Platinum Broker Access to all major pre-construction projects in the GTA.

Business Partners

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Commercial Division

Comprehensive Broker Resources We believe all agents have the potential to succeed in commercial real estate (CRE) and as such provide a full set of marketing and client tools for commercial purchase, sale and lease transactions. Leverage our industry expertise, market resources and network contacts to accelerate your CRE business.

Professional Support We provide first-class, professional and comprehensive training programs to support our real estate agents in their CRE trades. Our priority is always to work alongside you to help you further grow your commercial business.

Commercial & Legal Expertise Our commercial managers have decades of combined CRE experience, including extensive working experience and expertise in the legal and accounting fields. Take confidence in our ability to set you up right to succeed. 22


US

Vacation Homes

H

omeLife Landmark’s US vacation homes division was established in May 2019 as Landmark U.S. Realty Inc. It is a full-service vacation home booking agency dedicated to providing customers with the best vacation rental experience. Our resort-style vacation homes in Orlando, Florida offer spacious floorplans for families large and small, with thoughtfully designed and well-appointed interiors and resident-only community amenities including pools and splash parks, fitness centres and playgrounds. Plus, our vacation homes are in close proximity to the major theme parks and attractions as well as outlet malls, supermarkets and restaurants.

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Toronto

Orlando Florida


We make it as easy and convenient as possible to book vacation home rentals by making our services available to clients 24/7, with live chat and phone call support. We also offer support in multiple languages including Spanish, Italian, Chinese and Korean.

We make sure to provide guests who arrive at our vacation homes with fullystocked amenities, including towels, kitchen utensils and dishware. We also ensure that our furniture and lighting are handpicked and selected to fit our guests’ vacation needs.

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Landmark U.S. Realty Inc. focuses on helping investors to find vacation homes in Orlando, Florida that offer high rental income and high return on investment.

80% 2021 Average Occupancy Rate

6 - 10% Annual ROI for Single Family Vacation Homes

$120,000+ Gross Annual Income for the Largest Floorplan

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With a 5-year track record of successfully managing vacation home rentals, we have been able to build a solid and sustainable co-operative relationship with local service providers and management teams in Orlando, Florida.

We pride ourselves in delivering the best possible experience for guests and owners and ensuring that every vacation stay is a landmark one.

We treat each home as if it were our own to ensure exceptional long-term

Over the years we have received many positive guest reviews and achieved praise and recognition from our owner clients based on the consistent quality

property care for our owners.

of services we provide.

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4.

Brokerage

Services

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Professional Development

A

s one of the leading real estate brokerages in the GTA, HomeLife Landmark has always made it a top priority to provide our agents with comprehensive training programs, including specialized, targeted and practical seminars aimed at helping agents to provide better client service and complete more transactions. Whether you are a newly licensed agent or an experienced broker, our commitment to and culture of professionalism, multiculturalism, teamwork and integrity means that you will always be afforded the opportunity to improve your knowledge, skills and expertise and to continuously develop your craft.

HomeLife Landmark regularly schedules training sessions often with multiple seminars and workshops everyday, given the busy demands of our real estate agents and new developments in the marketplace and professional requirements. We host both in-person and virtual training sessions on a wide range of topics from basic knowledge and skills training such as offer preparation, listing presentation and digital marketing, to advanced techniques in negotiations, legal issues and compliance matters. We also provide our agents with access to professional training courses from HomeLife Canada, HomeLife University, TRREB and MPAC, to name a few.

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At HomeLife Landmark, we believe that personal ability and character, specialized knowledge and quality of service are some of the most important qualities of a successful agent growing their real estate career.

We offer a series of training sessions and discussion seminars on core topics such as sales skills and techniques, listing presentations, introduction to preconstruction sales, business transactions training, e-signature, multiple offers, open house tips, and more.

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Additionally, we provide real estaterelated courses such as the latest updates on mortgage and tax policies, real estate development and construction, home inspections, commercial real estate and business transactions, and real estate legal and regulatory updates.


HomeLife Landmark introduced a unique “I-STAR” system, which means “Image, Support, Training, Assistance and Resources”. We encourage agents to follow this and other strategies to continuously build and enhance their personal brand image and brand awareness.

We recently launched our brand new Landmark Agent BootcampTM specifically designed for new agents looking to jumpstart their real estate career. We cover all the basic real estate topics needed to set you up right so you can hit the ground running.

With close to 20 years of experience operating in the GTA real estate market and more than 1,500 agents on our roster, HomeLife Landmark has accumulated a multitude of specialized knowledge and expertise that our agents leverage to provide extraordinary client service and reach higher levels of success.

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Landmark Advantages What We Can Do for You

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Dedicated, Experienced & Professional Management Team

Comprehensive & Practical Training, Mentorship & Support System

Full Brokerage Services Including In-House Marketing & Deal Processing Departments

Industry Leading Tools, Resources & Technologies to Serve You Better


24/ 7

Agent Support Mon-Fri: 9am-9pm Sat: 9am-5pm Sun: 10am-4pm .......................................................................................................................................................................

WALK IN

CALL US

905-305-1600 for Office Inquiries

.......................................................................................................................................................................

EMAIL US

hello@homelifelandmark.com

.......................................................................................................................................................................

Directly message our managers for guidance and support .......................................................................................................................................................................

TEXT US

DM US

Reach us on WhatsApp or WeChat

.......................................................................................................................................................................

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Innovative

Technologies

W

e understand that both agents and clients are busy people and as such we provide a suite of up-to-date and innovative technologies to ensure that the listing and buying processes are smooth and efficient. This includes tools such as ShowingTime, Authentisign, Lone Wolf and more. Plus, our official company website and Landmark Agent Portal are the most important client-facing and back-office support systems to enhance your business.

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Our company website and Landmark Agent Portal provide up-to-date info on the latest new home projects, listings, assignment deals, training seminars, news and updates, and more.

Homelife Canada provides members with comprehensive resources including new listings, up-to-date market analysis and useful marketing tools including website, SEO and branding guides.

HomeLifeLandmark.com

Homelife.ca

ShowingTime provides agents with an all-inclusive tool to management listings, appointments, offers, showing feedback and analyze the showing activity with high efficiency and effectiveness.


Authentisign gives agents the ability to have documents signed electronically with speed and precision as well as providing digital security to safeguard your client’s personal information and documents.

Lone Wolf provides professional back-office tools for deal processing, transactions management and other transactionsrelated technologies.

With Reach150, you have access to the most advanced recommendation and referral solution on the market. You can easily and quickly request recommendations from clients with no login required, which can then be published to your Reach150 page with one click.

Easily create professional flyers, postcards, video, social media, single property websites, drip campaigns and more with Imprev’s simple online interface. Imprev’s listing automation creates stunning marketing materials for you automatically for all your active listings.

Whether it’s buying, selling, or refinancing, DocuSign helps you to centralize all of your real estate documents and get e-signatures completed faster. DocuSign allows you to work the way you want, on the go or from the office, using online tools that simplify transactions from end-to-end.

InCom’s TechPack comes with a fully featured personal website that includes everything you need to create a powerful online presence. InCom websites are feature-rich, easy to use and include modern site templates, CRM tools, SEO, analytics, listings management, access to customer support and more.

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5. Agent

Testimonials As a member of HomeLife Landmark, I am supported by a wonderful team. The Brokerage offers development opportunities through new home projects, marketing resources and training, all coordinated by an attentive management team.

- Stephen Deng

I really appreciate the support received from our Brokerage and the efforts made to provide the best service to agents, including investments in real estate technologies, front office and deal staff, and marketing and training resources.

- Jenny Ting

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Tony, when I sat and met with you over ten years ago, I saw your sincerity and honesty which is why I signed up with you and HomeLife Landmark. I remember you helped me to prepare my first offer and even how to open a lockbox with “SPI” code. Thank you for all the lessons, your advice and help, and always responding to my questions. And thank you to all the office team and managers as well. I look forward to another great 10 years with you all!

- Tin Chung

I really appreciate our Brokerage’s support and consideration for senior agents!

- Raghu Krishnan

I am very happy and lucky to have joined HomeLife Landmark 10 years ago. Through the company’s excellent training system and working atmosphere, I have learned how to deal with complex issues in various real estate transactions and built a bridge with clients. HomeLife Landmark provides professional legal counsel and guidance for all my deals, and also provides a variety of managers for resources, support and coordination. These are the best reasons why I remain a Landmark agent. I’ve seen myself and the company grow over the last 10 years, all thanks to HomeLife Landmark!

- Jay Wang

Thank you to the HomeLife Landmark managers and office staff for your help and support over the many years. I am so glad and proud to be a member of the Landmark family!

- Helen Zhang

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