H H O O M M E E B B U U S SI NI N E E S S S S
225+ HOME-BASED BUSINESS START-UPS
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DIRECT SALES Riches!
Home-Based Business & Opportunity Magazine
50+ “DIRECT SALES”
START-UPS. – Pg. 22
HOBBY DOLLARS: Turn Your Hobby into a Business
Use Direct Sales to Grow Your Business. – Pg. 14
INCREASE SALES: Improve Your Customer Service HEALTHY E-PROFITS: She Creates Holistic Wellness Site COMBAT PAY: Run a Business from a Combat Zone? - Pg. 10
ANGELINA JOLIE PITT: Strengthening Relationships & Balancing Career Demands – Pg. 20
$6 Figure Income Potential in Emerging Video-to-Cloud! – Pg. 33
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A Fully Automated Business
2 Sales a Month Can =
$100k a Year
Industry Leaders Gail Rahill & Sally Darling Introduce A Marketing System That Has Their Team Banking $2k-$22k Commissions per Sale!
tremendous compensation plan, and our team has a really successful marketing system that we all plug into.”
Starting a home based business can be a tricky venture. There is a lot involved and it takes considerable skills and knowledge to navigate what are, at times, turbulent waters. But, having the opportunity to lock arms with two industry leaders who have over 33 years of combined network marketing experience, and who have already led teams to great success, makes these waters much calmer. Add to that the ability to simply plug into a Fully Automated Marketing Success System that features fully paid magazine advertising and these leaders closing your sales, and the waters become downright smooth sailing. Introducing the TDi Pros Team, led by Sally Darling and Gail Rahill. With many years of experience in the network marketing industry, Sally and Gail have learned exactly what it takes to be successful. Long-time business partners who both left the corporate world to take advantage of the opportunity to work from home with their children, they have transformed countless hours of hard work, research, and trial and error into a formula that works for everyone. And they’ve taken that formula and refined it into an automated system for their TiDom Inc. team. TiDom is an abbreviated form of the words “time freedom” and it describes perfectly what members can achieve when they join this top-tier business with Sally’s and Gail’s team. “This is such a powerful business,” one team member says. “TiDom has a
With TDi Pros: ~Your National Advertising Is Purchased For You! ~Your Professionally Written Prospect Email Campaign Is Done For You ~Your Sales Are Closed For You By Industry Leaders ~YOU Bank Commissions Of $2,000$22,000 Per Sale!
team member. “The advertising is done for us, and best of all, I don’t have to close my sales. That is such a huge relief! It’s so great to have a roadmap. It takes the guesswork out of running my business.” Gail explains, “We have made it as turnkey as possible. We’ve eliminated the things that cause people to fail and are completely committed to our team’s success. It doesn’t matter where you are in our organization. If you are on our team, you’ll receive our full attention.”
"Sally and I created TDiPros with one thought in mind," Gail says. "And that thought can be communicated with one word. Success. Quite simply put, Our Vision Is Your Success." - Gail Rahill
Gail says, “It’s great to be making this money, but what’s even better is investing in our team members’ success by buying each of them advertising so that they can hit the ground running. It’s a big reason why our team duplication is so high.”
TiDOM offers a wide range of product packages that appeal to people who desire to improve the overall quality of their financial and personal "health." "I love the products that are available," Sally says. "I have been using the health and wellness platform to meet my fitness goals for this year, and I'm on track to do just that. I'm thrilled." - Sally Darling
Sally and Gail are so committed to their members’ success that they invest 20% of their commissions to buy advertising for new members. And, as part of their marketing system, they teach every new team member to do exactly the same for each of their new members. “When you invest in advertising,” says Sally, “your income grows exponentially, so we teach our members to follow this simple strategy. Duplication is all about simplicity.”
To learn more about how you can earn a substantial income with TiDom Inc. on The TDiPros team, visit www.TDiPros1.com
The team’s National Advertising Co-op reaches 5.5 Million readers. And, to complete the process, Sally and Gail close their team members’ sales! “This is a complete system that works for everybody,” says a TDI Pros
The One-Two Punch 1. We Advertise For You. 2. We Close the Sale For You.
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Imagine if you could get paid monthly on these services that people already use!
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BRIDEY BRI RIIDEY EY Y ORTH ORT
JUST LAUNCHED! Earn Commissions on all Credit Card and Debit Card Purchases
When People Pay Their Monthly Bills
Shane Douglas, one of the home-based business industry’s top income earners and trainers is looking to mentor the right motivated individual this year to achieve success with his premier home based business model. Visit www.BTHE1.com
t’s a fact that everyone has utility and monthly bills: Electric, gas, cell phone, TV, Internet, and the list goes on. And no matter how financially
The way Shane has grown to be one of the top income earners and trainers in this business is by following the system the company offers all of its
challenged or wealthy someone may be, these essential services are needed and can never be paid off; everyone will have to pay for these services for the rest of their lives out of necessity.
independent business owners (IBOs). He says that he tells people they can get the same services from the same major service providers, but get paid. Then, according to Shane, all he does is direct them to his online store, which is included in the companies start up business package.
So when a global company is open in 24 countries worldwide and endorsed by one of the wealthiest people in the world, who features this company on his hit primetime reality TV show not once but twice, says you should find out more, would you want to hear more about it? What if this same company said they’d pay you generously for helping others get paid when they pay their monthly essential bills, would you want to know even more? Shane Douglas did, and it’s paid off in an incredible way for him. It’s been 10 years since this Idaho native living in a town of just 1,500 people
“Our system can be 100% automated for you,” he explains. “Simply direct potential customers to your online store that the company provides for you, and they can sign up for any of these services with many of the major companies that are available in their area. When they sign up on your online store, you receive a residual commission every month when they pay their bills. It’s that simple.” The key to his success, he says, is that he doesn’t complicate his business; he just goes out and shares the company’s program and his personal story. ”Before you join some other company that makes pie in the sky promises,
started his home-based business helping people achieve their financial goals and showing them how they too can get paid every time they pay their own
ask yourself one simple question. Would people I know buy this product/ service even if I wasn’t involved with this company and making money? If the
monthly bills. “I was tired of all the promises from other companies that say you can
answer is NO then you should be prepared to be in sales and the team your going to build better be prepared to be sales people. Because no matter how
become wealthy over night only to find out you have to sell and teach others how to sell products that are either overpriced or only appeal to a small percentage of the population,” says Shane.
much money they say you can make it won’t matter if you or your team of business partners can’t sell. This is where we are different, as I said before we only provide essential
“Our company is different: We only offer services that people pay on
services that people need, want and can’t be paid off. This is an incredible
monthly basis like gas, electricity, TV, internet, cell phones, home security and more. And I don’t sell anything; I just simply show others how to get paid every month for services they were going to use anyway and teach others to
business model with the right services behind it,” says Shane “It might not be sexy—it’s utilities after all—but it is simple to just share the story. Everyone can relate, because everyone pays these bills, because they
do the same.” Shane explains that recent deregulation of Energy providers around the
have to,” he says. “I’ve been fortunate to have had major success with this company by taking
country has opened up a significant opportunity for more people to choose who they get their service with, people like to know they have a choice, Shane says. This, in turn, creates more opportunity for entrepreneurs to grow their
action and so has my team. We’ve expanded all over the world by sharing this simple concept with others. Shane is looking to mentor the right motivated individual this year to the same level of success that he has accomplished,
business with our company.
would you like it to be you? ■
“In this declining economy, home-based businesses are on the rise. People want to supplement their income and possibly replace their incomes while working from home. So the opportunity to get paid every single month when someone turns on their lights, heats their home, uses their cellphone watches
To see more information about this company go to www.BThe1.com. Their proven leadership, who started out just like you, are here to answer your questions and help you get started.
TV, logs onto the Internet or arms their security system is a no-brainer,” he says.
March/April 2016 | Home Business
2/1/16 11:28 AM
2/1/16 11:30 AM
Home-Based Business & Opportunity Magazine
Magazine March/April 2016
BUSINESSES & OPPORTUNITIES
Make Money with your Hobby: Profit from doing what you love.
Can You Really Turn a Hobby into a Business? Your hobby can be a successful and thriving career.
14 Achieve Success in Direct Sales: Follow experts’ insightful tips and advice to sharpen up your direct sales prowess this year.
Your Home Business and Money. Direct Sales Riches! Tips for Running a Profitable HomeBased Direct Sales Business.
WORK-FROM-HOME SUCCESS STORIES
Interview with Angelina Jolie Pitt. Strengthening Relationships & Balancing Career Demands. “Direct Sales” HomeBased Start-Ups. Check Out This Table of Home-Based Businesses That Offer Direct Sales Opportunities in 2016.
You Need Money to Make Money. She advises others on
Angelina Jolie Pitt: “Nothing in life is really safe so why not take a risk?”
Proving the Power of the Internet. SprezzaBox keeps men looking good.
Capitalizing on the Videoto-Cloud Industry. A Six-Figure Income Potential.
Wearing Positivity for Others. Entrepreneur launches inspiring apparel company.
MARKETING & SALES
Sales Culture and Customer Service. You cannot
Six Strategies to Maintain Productivity in Your Home Office. Stay productive in your freelance pursuits.
Self-Taught in Health and Nutrition. Woman creates holistic health and
40 Freelance Writing: Improve your mental state and overall productivity.
Bone Broth for the Body. Entrepreneur
Richmond’s Favorite Biscuit Baker.
Small Businesses Bullish For 2016. Expect Book/Product Reviews. Hot items to help
launches company to heal health problems. From home cook to baking business owner.
Giving Heart to Words on a Screen. Former teacher turns writing whisperer.
Diving into Consulting.
Mompreneur helps others create referral-based businesses.
digital tools to foster strong growth.
increase your revenue.
The Power of Unsecured Business Credit: Monica Main is a business credit expert and owner of Global Success Systems, Ltd.
Turning Passion into Paychecks. Fashion and beauty expert coaches women on lifestyle.
truly have one without the other.
unsecured business credit. © Reuters
Small Business Optimization Tips for 2016. Your growth will depend on the strategic decisions you make now
Sales to Silk Pillows. Serial entrepreneur starts Australian luxury beauty label.
Finding Financial Success in Video-to-Cloud.
March/April 2016 | Home Business
2/2/16 2:18 PM
Volume 23 Issue 2, March/April 2016 www.homebusinessmag.com
The Home Business Team ®
Publisher Richard Henderson United Marketing & Research Company, Inc. Editor-in-Chief Stacy Ann Henderson Managing Editor Sherilyn Henderson Experts Editor Sherilyn Henderson Graphic Services Kara Primm, Slice, Inc. Production Manager Ultra Graphics, Theresa Art Direction Richard Rabil Advertising email@example.com Phone: 800-734-7042 Shayla Christine John Richardson http://www.homebusinessmag.com/magazine-advertisng http://www.homebusinessmag.com/online-advertising Distribution Manager Richard Trummer, Curtis Specialized Circulation Bob Kennedy, Cavendish Media Circulation Manager Dennis Porti, Curtis Subscriptions Publication Fulfillment Services Int. Call 888-881-5861 - M - F 8am-4pm PST. For International, call 714-226-9782. Fax: 714-226-9733 Email: firstname.lastname@example.org Print Manager Kris Hayner, R.R. Donnelley Reprints Betsy White, The Reprint Outsource, email@example.com Mailing Lists www.homebusinessmag.com (Click on “Mailing Lists” to order) Mailing List Manager Paula Dazi, firstname.lastname@example.org List File Manager Adrian Mitchell, Lee Coats Newton Digital Media Manager Jim Pappadeas, Epsilon Digital Media Internet Manager Infoswell Media Website Rob Thompson, Infoswell Social Media Sherilyn Henderson Customer Service Email: email@example.com Phone: (800) 734-7042 Fax: 714-388-3883
Editorial Todd Cohen, CSP, Field Nation, Nick Goode, and many others.
Distribution Curtis Circulation Company 730 River Road New Milford, NJ 07646 Tel: (201) 634-7400 Fax: (201) 634-7499
Home Business® Magazine Home Business Magazine (ISSN 1092-4779) is published by United Marketing and Research Company, Inc., 20664 Jutland Place, Lakeville, MN 55044. 6-issue Subscription Rates: Domestic $19. Canadian $39. Foreign $59. For Subscriptions: 714-693-1866, M–F Periodicals Postage Paid at Lakeville, Minnesota, and at additional mailing offices. POSTMASTER: Send address changes to Home Business® Magazine, 20664 Jutland Place, Lakeville, MN 55044. Printed in the United States
LETTER FROM PUBLISHER
Magazine M i
Combat Pay Can You Run a Business from a Combat Zone? The ways to operate a home-based business run far and wide. You can operate a traditional business from a home office, full- or part-time. Or perform a service business based from a van or truck. Many even run a home business around their “day job.” But did you ever think you could run a home business from a combat zone? Well in fact, you can. Hoo-Rah! Among the hundreds of thousands of U.S service members who served in a “combat theatre,” such as Iraq or Afghanistan, there are undoubtedly many who kept their entrepreneurial edges sharpened during their “day jobs” as service members. I was one of them. I recently returned from deployment to the Mideast. My assignment took me on regular trips to Afghanistan (I am now retired from the U.S. Navy, rank of Captain). I learned some good business operation tips in these duties traveling through Afghanistan. First, I had about six months to prepare I recently returned from for my overseas assignment. During that deployment to the Mideast. My time, I divested myself from most day-toassignment took me on regular day responsibilities; particularly those that trips to Afghanistan. required timely responses. I also worked hard to get several projects done that had long sat in my in-box. But no matter how much you streamline your operation before a military mobilization, there are still items I had to do as a business owner. So my next step was to get “overly” organized. I started out my one year tour with a long trip in Afghanistan. I quickly learned it was impossible to get complex business work done under those difficult circumstances. So good organization was key to dealing with critical business items. When in a combat theatre you will have routine down times (i.e. later in evening or during lunch). You also need to be ready for “pop-up” breaks, such as long waits for military flight. During these breaks I could usually keep up on routine business communications. First, this required finding good internet. Surprising enough, for a small fee ($15 or so daily), I found great high speed Internet that allowed me to keep up with work during those breaks. Once my Internet broke down, and 15 minutes later there was a knock at the door to my hooch. A polite Afghan tech rep stepped in, who spoke perfect English. He had my Internet back up immediately. Richard Henderson (Captain, USN (Ret)) Along with good Internet, you needed holding a drone in Afghanistan. to be a “mobile warrior” when staying connected in Iraq or Afghanistan. Key to this is a good full size laptop with all options, and a secure padded bag to carry it in! I made sure my computer was fully operational and “bug free” before deploying. I also purchased a duplicate back-up computer, in event my laptop crashed during deployment. I also purchased a large mobile phone, synched to my laptop. With low-cost Skype, my phone communications were seamless to stateside (point – click – call). A few times I even had to use my Skype for military communications, when my government-issued cell phone went AWOL and would not connect! Overall, however, I could barely keep up with business work while traveling in Afghanistan. There just was not enough time to get even my military job done. All I could do was keep my finger in the dike, deal with critical issues, and wait until I got back to my main base to deal with anything substantive. But I was able to at least keep my hands on the helm, and the business going. So yes, you can operate a home-based business from a combat zone!
Publisher, Home Business® Magazine 10
Home Business | March/April 2016 2016
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DEAR HOME BUSINESS
H H O O M M E E B B U U S SI NI N E ES S S S
225+ HOME-BASED BUSINESS START-UPS. GET STARTED TODAY!
ss & Home-Based Busine ine Opportunity Magaz
Raise Issue Special BIZ Financing
Dr. Robert B. Pamplin Jr. Chairman, president and CEO of R.B. Pamplin Corporation www.pamplin.org www.pamplincollection.org.
HOME-BUSINESS START-UPS. – Pg. 22
Five Endangered Communication Skills to Master Texting, social media, and quick emails have become the preferred method over more traditional channels; however, it can be argued that this trend has resulted in older methods being more impactful and effective. Here are five “endangered” communication skills it still Interview: pays to master. G.COM MA ESS SIN WWW.HOMEBU 1. Telephone calling. Real-time conversations allow for a more dynamic and efficient flow of ideas over static emails and texts. 2. Letter writing. Whether by hard copy or through an email, being able to clearly 10 Lessons for Beginning Entrepreneurs explain your thoughts and ideas using I offer the following 10 lessons to prospective proper structure and grammar is the best entrepreneurs: way to get your point across. 1. There are two things that can never be 3. Personal meeting etiquette. Showing up taken away from you: education and your is just half the job. Most importantly, be character. For once you have them, they gracious, welcoming, and try to remember are with you always. everyone’s names. 2. Make sure it is your work and you have 4. Listening. Contrary to what you may done your best. No one could ask for more. think, you can’t listen and text at the same time. 3. Don’t rely completely on another’s advice; inquire for yourself. You are the one who 5. Politeness. Be known in your industry as has to live with the decision. the nice guy. 4. Do what you think is right. Then forget Marc Gordon about it. Marketing expert, speaker, and strategist 5. The worst thing you can do is not make marcgordon.ca a decision. If someone wants a decision Engage Your Audience today, give it today. Regardless of how much experience you 6. No one is an expert in everything. Be have making presentations, engaging your wise enough to admit your shortcomings. audience is an intentional process. People have People will admire your vision and a short attention span and it is your job to humility. Then hire experts to fill the gaps. re-engage each member of your audience often 7. Don’t have someone do something you are throughout your talk. not willing to do. Some of the best ways to engage and 8. A disappointment should only be re-engage your audience are to: temporary. Character is not built by accepting defeat, but by snatching success ■ Use compelling, well crafted stories from the jaws of defeat. Plan how to ■ Share just enough information to make overcome the setbacks and move ahead with confidence. your point, leaving the extra details for a 9. Keep your options open. A tree squirrel report they can read later only has one way to go. Don’t close any ■ Don’t be a corporate “talking head” door because of pride. delivering a “corporate presentation.” 10. Share your rewards with those who have To connect with others, be a likeable, helped you. It will return to you tenfold. ONLINE AD SECRET: The Big Secret Coming to Internet Advertising S: INCREASE SALE cture” “Stru It’s All in Your KETING RICHES: NETWORK MAR Importance of ent Personal Developm SMART HOME: Your Business Grow Can It How BIZ: GLAMOUR GAL ucts -Saving Hair Prod She Markets Time
Funds... Fast! $10K in Start-Up tal & Cut Costs. How to Raise Capi – Pg. 14
You Achieve More
Home Business March/April 2016
Today, more than ever before, your audience wants to be entertained. Being a Verbal Flatliner with little variety in tone, volume, and speed will cause you to lose your audience quickly.
Mark A. Vickers Author, speaker, certified professional coach, and speaking coach Creator of the Communications Challenge http://speakingisselling.com/
Help actor Daniel Craig Can “James Bond” – Pg. 20 Based Business? Success In a Home-
We appreciate your feedback and work-from-home success stories for review and consideration. Please send both via e-mail to: firstname.lastname@example.org, or via postal mail to: HOME BUSINESS® Magazine, 20664 Jutland Place, Lakeville, MN 55044. 12
knowledgeable person talking to each member of your audience.
Notice to Readers HOME BUSINESS® Magazine is sold as information only. The publisher, United Marketing and Research, Inc., considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. The publisher has not done a background check on listed companies (which includes advertisers), nor does it know people at all the companies. The publisher cannot assume any responsibility in any manner for the actions of any of the listed companies, and the publisher cannot guarantee the outcome of any correspondence, arrangements, or subsequent transactions the reader may make with any of the listed companies. HOME BUSINESS® Magazine is sold with the understanding that the publisher is not engaged in rendering medical, legal, financial, accounting, tax, or other professional service. If medical, legal, or other expert advice and assistance are required, the services of a competent qualified professional person should be sought. The publisher, United Marketing and Research Company, Inc., assumes no responsibility for any changes of offers, nor for any companies/advertisers that may go out of business. All correspondence regarding questions or problems on a company’s (including advertisers) program, products, or services should be directed to the company, not to the publisher. Advertisers and advertising agencies assume liability for all contents of advertising and for any claims arising therefrom. It is up to the user of this publication to investigate the product or service offered, and to make sure the company is reliable and that the product or service meets the user’s requirements. United Marketing and Research Company, Inc., is not responsible for the delivery of merchandise, starter kits, supplies, or other products and services ordered from advertisers. ©1993-2016. Reg. # 4180563 and 4145799. TRADEMARKS: Home Business, Serial Number 74/713646 and Home Business Magazine, Serial Number 75-086596, issued by the United States Department of Commerce, Assistant Commissioner for Trademarks. Mark Type(s): TRADEMARKS: Conform to the minimum requirements set forth in 37 C.F.R. Sec. 2.76 (e); and formal requirements set forth in 37 C.F.R. Sec. 2.76(b) and (c). All rights reserved. No part of HOME BUSINESS® Magazine may be reproduced, stored in a retrieval system, or transcribed, in any form or by any means, photocopying, electronic, mechanical recording or otherwise, without prior permission in writing of the publisher, United Marketing and Research Company, Inc., Lakeville, MN 55044. Articles appearing in this publication express the opinions, experience, and research of its authors and not necessarily the opinion of HOME BUSINESS® Magazine.
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F E AT U R E
Direct Sales Riches! Tips for Running a Profitable Home-Based Direct Sales Business By a Panel of Direct Sales Experts
aking precious free time to drive to a local mall, scour racks and displays endlessly for the perfect hors d’oeuvre tray, then having to wait in line for an extra 15 minutes is not ideal for busy individuals. The e-commerce industry has seen a vital boom in the last few years, where apps like Poshmark and Tradesy allow users to sell and make purchases conveniently on his or her smartphone, and many people turn to quick shopping online. Luckily for direct sales business owners, the market is at a perfect place for gaining prospects, as most consumers are ready to pull out their phone to make an order rather than drive to a store. Our social culture also enjoys spending time bonding together, and hosting a combo party/sales demonstration taps into that need for companionship. The convenient and personal nature of direct sales leads to a quick following of engaged prospects. In this issue’s cover story, a panel of direct sales experts offer advice and secrets to achieving success in a home-based direct sales business. What is direct sales? Direct sales is a business which involves the direct personal marketing and selling of products to consumers away from a fixed retail location. Beyond house party demonstrations, there are many effective mediums for connecting with prospects in your business. Direct sales are made through having one-on-one demonstrations, and other personal contact arrangements as well as sales via Internet blogs and personal retail sites. Drawing from these direct sales experts’ years of expertise, you can learn: phone tips for direct sales prospects, how and when to email and mail direct sales prospects, how to increase outside orders, and direct sales team training and retention strategies. By following these experts’ insightful advice, you can sharpen up your direct sales prowess
Home Business March/April 2016
Follow these experts’ insightful tips and advice to sharpen up your direct sales prowess and achieve monumental strides for your business in 2016.
to reach limitless success for your business in 2016.
PHONE TIPS Phone Tips for Direct Sales Prospects By Barb Sibbing Phone calls to your direct sales prospects are essential for working your business. You could take the chicken way out and just send your direct sales prospects an email about your direct sales business. Been there done that, tried that and trust me that doesn’t work. What you do is hope your prospects open your email and just fall in love with your products and your direct sales opportunity and rush to the phone to call you. HA! They will not. Phone calls are where you not only start to build your direct sales business; they are also where you start to build a relationship with your prospect. It’s important to build a relationship with your prospect, get to know them and let them know you. You have to take “you” out of it and put your prospects front and center. There are some proven methods that can help you give off a positive energy and to sound confident as you are talking to your prospects.
“The fortune is in the followup … the initial contact to your direct sales prospect is just the start of the process — following up with your prospect is important to see where they are in their process of making a decision.” ■
Stand up and walk around when talking.
Be authentic, be real and listen to your prospect.
Most importantly, relax - if you are relaxed then your prospect will also be relaxed.
Don’t forget to breath — this is crucial!
It’s important to use your natural voice and language when talking to your direct sales prospects. Did you know that you speak differently than you write? When you use scripts, read it through first in front of a mirror. You want the script to sound natural and not like a canned speech. If the scripts have contractions in them (don’t, can’t, etc.) and if you don’t talk Continued on page 16
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Direct Sales Riches Continued from page 14
using contractions, take them out. Making your script sound natural is accomplished through extensive practice.
F E AT U R E
Phone tips conclusion for talking to your direct sales prospects: The final step, yet very critical step for your direct sales business is the follow-up. Remember, “The fortune is in the follow-up.” The initial contact to your direct sales prospect is just the start of the process—following up with your prospect is important to see where they are in making a decision.
PDA/iPhone — sync it with Outlook or Google Calendar and your PDA/ iPhone will remind you if you are on the go.
Set up a notebook with number dividers 1-31. After you make your notes on the prospect’s sheet, move the sheet to the correct number category (which represents a day in a month). Then each day, go to the number and call each prospect back that is under that divider.
Barb Sibbing is a direct sales, social media, MLM, and business coach, offering proven techniques and strategies to help grow a successful business. Her passion is to empower and inspire families to find the best in themselves in direct sales, social media and a family-first lifestyle. Sign up for Barb’s newsletter and grab your FREE 7-Day Boot Camp Videos and learn how to attract an endless stream of prospects at Barb Sibbing’s Blog, www.barbsibbing. com. How might I add value to your journey today? Celebrate Life. http://EzineArticles.com/expert/Barb_Sibbing/132848
How do you remember to follow up with direct sales prospects? A few techniques that could aid in helping you to remember your follow-up appointment are as follows: Use Outlook or Google Calendar and set up a reminder so it will pop up one or two hours before the appointment.
Note it on your paper calendar.
Try all of these ideas to see which works best for you when calling your prospects.
So when you set a follow-up day and time with your direct sales prospects, CALL THEM BACK!
EMAILING AND MAILING Direct Sales Evites Vs. Mailed Invites — Which Should You Choose? It’s important to use your natural voice and language when talking to your direct sales prospects.
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you were invited to on Facebook because the event invite got lost in your notifications? And I know that multiple times a week, I either hear from someone that they never got an e-mail I sent or I’m telling someone the same thing (usually because said e-mail ended up in a spam folder and was inadvertently deleted). So, while I love these communication channels when they work, they just aren’t as reliable as regular snail mail. Both Facebook and e-mail are not taken as seriously by those you’re inviting as getting an invitation in the mail. Think about it. If you’re taking your mail out of your mailbox and interspersed between all of those envelopes with windows in the front (you know the ones...they require that you write a check as a response), there’s a colored envelope with a handwritten or plain typed label in the address section. Which envelope are you going to open first? The one that looks like more fun, right? Finally, if you as a direct sales/party plan representative take the step of mailing out your party plan host’s invitations for them, you’re getting the mailing list of their addresses from your host. This provides a couple important things for you:
First of all, the task the host tends to hate the most is coming up with who to invite and addressing those labels. Once you have that list, the likelihood that she’ll actually hold the party on the original date goes way, way up because that task is behind her. Secondly, once you have the list, it’s like having an insurance policy for their party. In the event that they decide to cancel within 10 days to 2 weeks prior to their party, your response can be, “Oh, I already mailed your invitations.” (Then get them in the mail that day if you haven’t mailed them). They will tend to go ahead and hold the party rather than have to call everyone and cancel.
Here’s the bottom line. Do I think you should use evites and Facebook events to spread the word about your home parties? Absolutely! However, use evites as a secondary reminder method that goes hand in hand with the invitation you’ve mailed. Julie Anne Jones is a direct sales corporate consultant, keynote speaker, and trainer, and the CEO of Julie Anne Jones, Inc. She is known for her authentic and easy-to-use scripting and specializes in specific systems, language, and tools for success in direct sales. To learn more about Julie Anne and her products and services and
to read more blog posts, visit her at http://www.julieannejones.com. http://EzineArticles.com/expert/Julie_Anne_Jones/633979
INCREASING OUTSIDE ORDERS How to Increase Outside Orders Immediately By Caterina Rando, MA, MCC Wouldn’t it be great if you knew every party would be a huge success before you even walked in the door? There is an easy way to ensure a successful party every time. Increase outside orders. Even when you have a great hostess who is passing out catalogs and talking up her party, it is often the case that she is separated from that catalog when it is in front of a show guest. When someone looks at that catalog and turns it over to see the name on the back, they see the name of the consultant—not the hostess who they know so they usually put the catalog back down. Put a label on the front of the catalog that says Mary (or whoever) is having a show, and that she is taking pre-orders. Include sales tax and payment info and mention about booking Continued on page 18
March/April 2016 | Home Business
2/1/16 11:55 AM
Direct Sales Riches Continued from page 17
their own show. Make the important info clearly labelled. To receive a template of this sticker that you can customize for your business and each hostess, email me at cat@ directsalescoaching.com.
F E AT U R E
Use this new show sticker on the front of each catalog you give a hostess and watch your outside orders increase every time. Caterina Rando, MA, MCC, shows women in direct selling how to book, sell, recruit and lead with ease. She is the creator of the Direct Selling with Ease® and Recruiting with Ease® programs and is a contributing author to Build It Big- 101 Secrets from Top Direct Selling Experts and More Build It Big. To read more articles, listen to business building podcasts and find out about her programs, visit http://www.directsalescoaching.com. Caterina can be reached by email at email@example.com or by phone at 415 668-4535.
TEAM TRAINING Direct Sales Team Training Game for Fun Meetings By Martin Kruse One activity that is part of running a direct sales business is to hold regular team training meetings. Making sure that your meetings are fun so that the consultants continue to come back is essential. Consider using themes for your next meeting. When you use a theme for your team training meeting, you build anticipation for the meeting among your salespeople. Use the invitations you send out as a chance to hype up your upcoming training session. “Fight the Tumbleweeds” Meeting Theme Generating revenue during traditionally slow parts of the year can be a challenge. If you want to put together a training session that helps your sales professionals gather business in the off months, then use an Old West theme. Put the picture of a tumbleweed on the invitation and let your salespeople know that your training session will help them clean up their one-horse town and bring income back to their wallets. The tumbleweed represents the prospects of low sales and the solution is your training session. “The Buffet” Meeting Theme In the direct sales business, it is important that each consultant maximizes revenue at every event. Use the image of a buffet as the line of products laid out for the customers to choose from. Your training session will show your salespeople how to use add-on sales to increase revenue. It is like someone piling on items at a buffet. 18
Home Business March/April 2016
“What you want to start doing
is put a label on the front of the catalog that says Mary (or whoever) is having a show, and that she is taking pre-orders. Include sales tax and payment info and mention about booking their own show.” Hold the meeting at a buffet restaurant to drive the point home. Entice your sales team to attend a training meeting with a theme. It can be easier to grab your team’s interest and help them to remember the material you are teaching. Stay focused on one topic and create a theme that your team will never forget. When you incorporate these direct sales business tips into your business, you will never worry about getting the consultants to the meetings again. Learn more about fun team meetings for all companies at: http://www.CreateACashFlowShow.com. http:// EzineArticles.com/expert/Martin_Kruse/1252540
SALE TEAM RETENTION Direct Sales Success - Five Retention Strategies to Make Consultants Stick By Lisa Young The first one is almost always the toughest, as you try to figure out what you could have done to keep that consultant on your team. We scratch our heads, chalk it up as a lesson learned, and eventually we get over it. Alternatively, you know in your heart that they didn’t really “want it,” so you try not to think too much about it and carry on. Team retention is a big deal in direct sales. I’ve seen leaders add 50 new recruits in a single month, and three months later, less than half of them remain. A lot of hard work goes into building a team. It should not be for naught. We should not rest in the murky waters of “a third are joining, a third are staying and a third are leaving.” That’s too much work for too little return in my book! It’s rare for me to lose a direct sales team member that’s engaged in the business. You’ve probably heard it said before that “consultants don’t quit with a full calendar.” In my years as a direct sales leader, it became clear that an engaged consultant sticks around. I made it my business to www.homebusinessmag.com
2/2/16 2:27 PM
One vital activity that is part of running a direct sales business is to hold regular and enjoyable team training meetings.
find ways to keep retention numbers high, and attrition numbers low. Here are a few suggestions to help your team stick together:
their role—and their value—in achieving the vision you have for your business. Remember that you are building “You, Inc.” Each member of your direct sales team is a member of your “company.” Everyone needs to know where they stand and what your
1. Communicate the vision. Make sure each member of the team understands
Continued on page 52
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Angelina Jolie Pitt The A-list Actress Shares How Her Work as a Director Strengthened Her Relationships, Working with Brad Pitt, and Balancing Demanding Career Schedules to Achieve Greater Success.
ngelina Jolie Pitt is one of the most remarkable women in Hollywood. She has carved out a successful career as actress, mother, and United Nations Goodwill Ambassador. More recently, her personal struggle against breast cancer saw her undergo a preventive double mastectomy and subsequent removal of her ovaries as a determined response to having inherited the same deadly genetic defect that ultimately led to the death of her beloved mother. Throughout all this, she has not only continued working, but even took an admitted “risk” with her marriage by writing and directing By the Sea, a dark personal drama. The risk involved casting herself and husband Brad Pitt as a wealthy married couple engaged in constant warfare while staying at an isolated seaside hotel in southern France. Shooting for By the Sea began almost immediately following their marriage last August, and this resulted in a working “honeymoon” that saw Brad and Angelina engaged in a pitched psychological battle for virtually the entire two month shoot. “It was a struggle for us,” Jolie Pitt says. “I knew it was going to test our marriage, but in the end we came out of it stronger than ever, even though it meant pushing ourselves to the limit every day and then having to resume our lives as parents in the evenings. But in the end, you come out thinking that if you can get through this kind of experience, then you can get through any challenge, and that left us with a very strong feeling about each other.” The film marks Pitt Jolie’s third outing as a director following In the Land of Milk and Honey and Unbroken. This was also the first time that the world’s most famous celebrity couple has worked together since Mr & Mrs Smith, the film that first brought them together. Pitt’s own perspective on the shoot was even
Home Business March/April 2016
more sanguine: “It’s really no different than trying to get the kids to bed at night. I mean, it’s a tag team, Ultimate Wrestling kind of endeavor. (While According to actress Angelina Jolie Pitt, “actors are we) were on set, constantly drawing on their own lives and personal problems we’re solving probto take their performance to where you need to take it to.” lems and making the thing work and figuring it out. And Q: Did the film really bring the two of you there’s just a great collaboration. She’s my closer together? wife. She’s very decisive (as a director). She’s AJP: Yes. It shows you that you can be really intuitive, and her instincts are really willing to go into dark emotional places and good with stories. I really trust her when she dredge up things you know about each other directs a scene.” and use that for the sake of your characters. It’s not the best way to spend your honeymoon — (laughs) — but it was the As actors, we’re both of experience that helps you discover willing to push ourselves kind how strong a bond you really have together and we saw this story as if you’re willing to go down that road not a way of taking ourselves knowing exactly where it’s going to take you. Over the course of the shoot, there were a lot out of our comfort zones. of good and bad days, and it was really tough for us. But we’re both very proud that we were – Angelina Jolie Pitt willing to go through this experience. Question (Q): Angelina, why were you Q: Were you almost deliberately trying willing to take a risk on disturbing your to see how far you can push each other marriage for the sake of making this movie emotionally by inhabiting these two warring together? characters? Angelina Jolie Pitt (AJP): As actors, AJP: There probably is a perverse form of we’re both willing to push ourselves and we pleasure that comes with playing with each saw this story as a way of taking ourselves other’s emotions and saying things that you out of our comfort zones. It was a wonderful know could be referencing some of your own experience to have been able to work with issues. But actors are constantly drawing on Brad and be willing to challenge ourselves their own lives and personal problems to take with this kind of extreme material. When I their performance to where you need to take first wrote it, I didn’t think that we were going it to. It’s part of the rush you get when you feel to play the couple and that gave me a lot of you’re maybe on dangerous ground and then freedom in the way I constructed the story. once you’ve gotten past it, there’s this almost Then we decided that nothing in life is really fearless sense you develop. safe so why not take a risk. Continued on page 56
Courtesy of Reuters
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Type of Business DR M W MLM DS IA DR M MLM DS DR MLM DS M MLM DS M MLM DS DS IA DR M W MO DS E D DR L M W DS E D DR DS IA D DR L M W SB MO DS E DS IA L F MLM SB DS I AE D L S MO DS I AE L F SB DS I AE MLM DS L DS DS IA D DR L F W MO DS IA DR M DS D DR W MO DS E DR MLM DS M DS D W MO DS I AE DR L M W DS IA DR MLM DS IA M MLM DS DR DS M MLM DS M MLM DS DS L DS L DS MLM DS D DR M S MO DS E F MLM DS I AE D DR L MLM DS IA D W DS D DR L F M S W SB MO DS IA D MLM DS IA D DS L S DS DR L DS DR M DS M DS W MLM DS IA M W MO DS L DS DR M MLM DS D M DS D DR W MO DS I AE DR F S W MLM SB DS E
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START-UP A BUSINESS THAT USES DIRECT SALES TO GENERATE A HIGH INCOME IN A SHORT TIMELINE TO PROFITABILITY! Type of Business: D = Dealer, DR = Distributor, L = Licensor, F = Franchise, M = Manufacturer, W = Wholesaler, DS = Direct Sales, MO = Mail Order, S = School, SB = Service to Business, MLM = Network Marketing, IA = Independent Agent, E = E-Commerce Training Provided: M = Manual, V = Video, ON = Onsite, HQ = Headquarters, I = Internet Support Provided: $ = Financial, MK = Marketing, ON = Onsite, HQ = Headquarters, T = Technical, S = Sales Leads, I = Internet Support, O = Ongoing, M = Meetings Mobile: = Business is Home-Based and is Operated Primarily Outside of the Home. Start-Up Costs: K = $1,000 N/A = Information Not Available Training Provided M V I M HQ I M V HQ M V HQ I M HQ I I M I M V ON HQ I M V ON HQ I I M V I M V I M I M V ON HQ I M M V ON HQ I V M I M V ON I M I M HQ I M V HQ I M V I MV I M V I M V ON M V I M V M V I M ON M V ON HQ I M V HQ I M V ON HQ I M V ON HQ I M ON HQ I M M V M HQ M I M V M HQ I M HQ M M V I M ON HQ L DS IA M HQ I M I M I I
Support Provided MK HQ T I MK I O MK I M MK ON T M MK HQ I M T MK T S I O $ MK ON HQ T S I O M MK ON HQ T S I O M $ MK I O $ MK S I O M MK T I O M MK HQ T I O MK HQ T I O M MK MK ON HQ T S I O M T MK HQ T I O ON T $ MK T I O MK T S I MK HQ T I O MK T I O $ MK S O O M MK HQ S I M $ MK S I MK HQ T I M MK HQ I M MK HQ T S I M MK HQ T MK HQ T S I O MK HQ S I M $ MK T S O M $ MK HQ T S I O M MK ON HQ I O M MK HQ T I $ MK T S O M MK HQ S MK HQ I O M T I O ML HQ I O $ MK HQ T S O M T MK S I O M ON I O M I MK HQ T M $ MK HQ T S O MK T I MK ON HQ T S I O M
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Free web sites. firstname.lastname@example.org Self defense & personal protector products such as stun guns, pepper sprays, & hidden cameras. Wholesale. Mobile. email@example.com Patent pending program that Protects personal information. Tags & stickers to identify all types of items & pets. Mobile. firstname.lastname@example.org Automated direct marketing system that helps you close sales. email@example.com Sporting goods/apparel/ad specialties. Pro & college licensed apparel. Wholesale screen printing & embroidery. Mobile. info@SportsLife.com Give others the moon & the stars. Create walls & ceilings that radiate celestial bodies at night. Residential/commercial. Mobile. firstname.lastname@example.org Market the newest streaming technology. Customers can watch all their shows, movies, sports and more from one box. Bulk candy vending machines. Triple head machine, all metal, 5 different color combinations available. Mobile. email@example.com Food vending trailers & pushcarts. Kiosks for niche markets. Mobile. firstname.lastname@example.org Offer broad services: family prescription card, personal legal plan, tax & accounting advise, & identify theft plan. email@example.com Create & sell dollhouse miniatures created by home assemblers. Mobile. firstname.lastname@example.org Become an integral part of the #1 travel and tourism industry within your local community. Flexibility to work out of your home. Let’s talk email@example.com Market high-quality vitamins, minerals, & antioxidants drinks, meal-replacements, refine, & replenish skin & hair. Mobile. firstname.lastname@example.org Manufactures high quality steel vending machines. Distributership opportunities always available. Mobile. email@example.com Get started in a wholesaling business. Internet-based. Thousands of popular products that are drop-shipped to customers. firstname.lastname@example.org Personal Development and Success Education Media Industry. Invest in yourself, your business and your future. Inspiring product line. Mobile.
March/April 2016 | Home Business
2/3/16 2:37 PM
2/1/16 1:22 PM
Work at Home Train at home to
or get a great paying on-site job!
ČŠČąÂ›ÂŠÂ’Â—ČąÂŠÂ?ČąÂ‘Â˜Â–ÂŽČą ČŠČąÂ˜ČąÂŒÂ•ÂŠÂœÂœÂŽÂœČąÂ?Â˜ČąÂŠÂ?Â?ÂŽÂ—Â? ČŠČąÂžÂ’Â?Â’Â˜Â—ČąÂ?Â’ÂœÂŒÂ˜ÂžÂ—Â?ČąÂ?Â˜Â›ČąÂŽÂ•Â’Â?Â’Â‹Â•ÂŽ Čą Â–Â’Â•Â’Â?ÂŠÂ›Â˘ČąÂŠÂ—Â?ČąÂ?Â‘ÂŽÂ’Â›ČąÂœÂ™Â˜ÂžÂœÂŽÂœ ČŠČąÂ’Â•Â’Â?ÂŠÂ›Â˘ČąÂŽÂ?ÂžÂŒÂŠÂ?Â’Â˜Â—ČąÂ‹ÂŽÂ—ÂŽÂ?Â’Â?Âœ Čą ÇČąÂ˘ČąÂŠÂ™Â™Â›Â˜Â&#x;ÂŽÂ?
Earn up to
Work at home and be there for your family!
Enjoy an exciting on-site career!
a year and more!*
Choose Any One of These Great Careers
GET YOUR CAREER CERTIFICATE IN AS LITTLE AS 4 MONTHS ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂ˜Â?Â’Â—Â?ČąÇČąÂ’Â•Â•Â’Â—Â?. . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ&#x;Ç°Ĺ–Ĺ–Ĺ– ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂœÂœÂ’ÂœÂ?ÂŠÂ—Â? . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ˜Ç°Ĺ–Ĺ–Ĺ– Massage Therapy. . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ˜Ĺ–ČŚÂ‘Â›Čą High-growth, in-demand career! Be prepared to be both a Medical Coding and a Medical Billing Specialist.
Assist with patient exams, tests and procedures. Learn from real medical assistants with our exclusive Virtual Labs.
ÂŽÂ›Â?Â’Â?Â’ÂŽÂ?ČąÂŽÂ›ÂœÂ˜Â—ÂŠÂ•ČąÂ›ÂŠÂ’Â—ÂŽÂ›. . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ˜Ĺ–ČŚÂ‘Â› Be a Personal Fitness Trainer & Nutritional Specialist! Make money in a career youâ€™ll enjoy and stay fit, too!
ÂŽÂ?Â?Â’Â—Â?ČŚÂ&#x;ÂŽÂ—Â?ČąÂ•ÂŠÂ—Â—Â’Â—Â? . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ&#x;Ç°Ĺ–Ĺ–Ĺ– Plan weddings, conferencesâ€Śspecial events of all kinds!
Â—ÂœÂžÂ›ÂŠÂ—ÂŒÂŽČąÂ•ÂŠÂ’Â–ÂœČąÂ?Â“ÂžÂœÂ?ÂŽÂ› . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹœĹšÇ°Ĺ–Ĺ–Ĺ–
Investigate insurance claims by gathering/recording evidence.
Â˜Â˜Â”Â”ÂŽÂŽÂ™Â’Â—Â?. . . . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹžÇ°Ĺ–Ĺ–Ĺ–
ÂŒÂŒÂ˜ÂžÂ—Â?Â’Â—Â?ČąÂŽÂ›Â&#x;Â’ÂŒÂŽÂœ . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹžÇ°Ĺ–Ĺ–Ĺ– Help businesses with their tax, payroll & accounting needs.
Â›Â’Â–Â’Â—ÂŠÂ•Čą ÂžÂœÂ?Â’ÂŒÂŽ . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹ?Ç°Ĺ–Ĺ–Ĺ– Work in security, customs, parole or be a private detective!
ÂŽÂ—Â?ÂŠÂ•ČąÂœÂœÂ’ÂœÂ?ÂŠÂ—Â?. . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹœÇ°Ĺ–Ĺ–Ĺ–
Work with dentists & hygienists to improve patientsâ€™ health!
ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂ›ÂŠÂ—ÂœÂŒÂ›Â’Â™Â?Â’Â˜Â— . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹœÇ°Ĺ–Ĺ–Ĺ–
Skilled bookkeepers are needed in every business.
The ideal work at home career. Transcribe medical reports from doctorsâ€™ dictation.
Veterinary Assistant . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ˜ČŚÂ‘Â›
ÂŠÂ?Â’ÂŽÂ—Â?ČąÂŠÂ›ÂŽČąÂŽÂŒÂ‘Â—Â’ÂŒÂ’ÂŠÂ—. . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ™ČŚÂ‘Â›
Work alongside nurses to ensure patientsâ€™ comfort & safety.
Â‘Â’Â•Â?ČąÂŠÂ˘ČąÂŠÂ›ÂŽ . . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ–ČŚÂ‘Â›
Â˜Â–ÂŽČąÂ—ÂœÂ™ÂŽÂŒÂ?Â’Â˜Â— . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ›ĹžÇ°Ĺ–Ĺ–Ĺ–
Help provide vital, quality care for all kinds of animals.
Work in day care centers, preschools...or your own home!
Â˜Â–Â™ÂžÂ?ÂŽÂ›ČąÂœÂœÂŽÂ—Â?Â’ÂŠÂ•Âœ. . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ˜Ç°Ĺ–Ĺ–Ĺ– PC skills are essential, especially in todayâ€™s job market.
Â‘ÂŠÂ›Â–ÂŠÂŒÂ˘ČąÂŽÂŒÂ‘Â—Â’ÂŒÂ’ÂŠÂ— . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ˜Ç°Ĺ–Ĺ–Ĺ– A secure path to success! The U.S. Department of Labor projects substantial increase in job opportunities.
Master a standard practice in the home-buying process.
Â?Â?Â’ÂŒÂŽČąÂ?Â–Â’Â—Â’ÂœÂ?Â›ÂŠÂ?Â˜Â› . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ›Ç°Ĺ–Ĺ–Ĺ– Learn to create spreadsheets, compose correspondence & manage databases.
ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂ’Â•Â•Â’Â—Â? . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹœÇ°Ĺ–Ĺ–Ĺ–
Work at home or in a doctorâ€™s office, hospital or clinic processing claims for Medicare/Medicaid/private insurance.
One of todayâ€™s fastest growing alternative health treatments. Work for yourself or for resorts and spas.
ÂŽÂŠÂ•Â?Â‘ÂŒÂŠÂ›ÂŽČąÂ?Â?Â’ÂŒÂŽČąÂŠÂ—ÂŠÂ?ÂŽÂ›. . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹšÇ°Ĺ–Ĺ–Ĺ– Secure a moneymaking, leadership position in the fastestgrowing industry in the country.
ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂ˜Â?Â’Â—Â? . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ&#x;Ç°Ĺ–Ĺ–Ĺ– High-growth, in-demand career! Work in doctorsâ€™ offices, hospitals, clinics, or work at home with experience.
ÂŠÂ›ÂŠÂ•ÂŽÂ?ÂŠÂ• . . . . . . . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹ˜Ç°Ĺ–Ĺ–Ĺ– Work for a legal firm or paralegal service.
Â‘Â˘ÂœÂ’ÂŒÂŠÂ•ČąÂ‘ÂŽÂ›ÂŠÂ™Â˘ČąÂ’Â?ÂŽ. . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ™ČŚÂ‘Â› Join the physical therapy team and help people improve their lives. A rewarding, in-demand career.
ÂŽÂ›ÂœÂ˜Â—ÂŠÂ•ČąÂŠÂ›ÂŽČąÂœÂœÂ’ÂœÂ?ÂŠÂ—Â? . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ–ČŚÂ‘Â› Offer companionship and help with daily household tasks and errands. Get your Certificate in as little as 2 months!
Â˜Â–Â™ČąĆ¸ . . . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ›Ĺ&#x;Ç°Ĺ–Ĺ–Ĺ– The entry-level rite of passage for IT Technicians.
Â˜Â–Â™ČąÂŽÂ?Â Â˜Â›Â”Ć¸. . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ›Ĺ&#x;Ç°Ĺ–Ĺ–Ĺ–
Building on fundamentals, learn the skills for a career in this IT specialty.
GET YOUR ASSOCIATE DEGREE IN AS LITTLE AS 16 MONTHS
ÂŽÂŠÂ•Â?Â‘ČąÂ—Â?Â˜Â›Â–ÂŠÂ?Â’Â˜Â—ČąÂŽÂŒÂ‘Â—Â’ÂŒÂ’ÂŠÂ—. . ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹ™Ç°Ĺ–Ĺ–Ĺ– Â—Â?Â›ÂŽÂ™Â›ÂŽÂ—ÂŽÂžÂ›ÂœÂ‘Â’Â™ . . . . . . . . . . . . . . . ÂžÂ™ČąÂ?Â˜ČąÇˇ Â˜ÂŒÂ’ÂŠÂ•ČąÂ˜Â›Â” . . . . . . . . . . . . . . . . . . . ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ˜Ç°Ĺ–Ĺ–Ĺ– Work for hospitals, clinics, HMOs, doctorsâ€™ offices.
Enjoy the challenge and satisfaction of working for yourself!
Your knowledge will help guide people to financial success!
Be a Fashion Buyer, Director, Marketer or Designer!
Â’Â—ÂŠÂ—ÂŒÂ’ÂŠÂ•ČąÂŽÂ›Â&#x;Â’ÂŒÂŽÂœ . . . . . . . . . . . . . ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹ˜Ç°Ĺ–Ĺ–Ĺ–
ÂžÂ–ÂŠÂ—ČąÂŽÂœÂ˜ÂžÂ›ÂŒÂŽÂœČąÇŻ . . . . . . . . . . . . ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹžÇ°Ĺ–Ĺ–Ĺ– Learn recruiting, staffing, workplace psychology and more!
ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂ™ÂŽÂŒÂ’ÂŠÂ•Â?Â’ÂŽÂœ . . . . . . . . . . . . ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹžÇ°Ĺ–Ĺ–Ĺ–
Perfect introduction to the high-growth healthcare industry. This program prepares you for five different in-demand careers.
U.S. Career InstituteÂŽ
2001 Lowe St., Dept. HBMB2A36 Fort Collins, CO 80525
ÂŠÂœÂ‘Â’Â˜Â—ČąÂŽÂ›ÂŒÂ‘ÂŠÂ—Â?Â’ÂœÂ’Â—Â? . . . . . . . . ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹ›Ç°Ĺ–Ĺ–Ĺ–
A rewarding, in-demand career! Work in medical and public health, substance abuse, family and child services, schools.
ÂŒÂŒÂ˜ÂžÂ—Â?Â’Â—Â? . . . . . . . . . . . . . . . . . . . ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹžÇ°Ĺ–Ĺ–Ĺ–
Learn finance, corporate accounting, auditing, taxation & more.
ÂŠÂ›Â”ÂŽÂ?Â’Â—Â?ÇŻ . . . . . . . . . . . . . . . . . . . . ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹ–Ç°Ĺ–Ĺ–Ĺ–
Learn principles & strategy, sales, internet marketing & more!
ÂžÂœÂ’Â—ÂŽÂœÂœČąÂŠÂ—ÂŠÂ?ÂŽÂ–ÂŽÂ—Â? . . . . . . . . . ÂžÂ™ČąÂ?Â˜ČąÇžĹ›ĹšÇ°Ĺ–Ĺ–Ĺ– Learn essential business skills. Marketing, finance & more.
Dept. 1-800-388-8765 HBMB2A36 www.uscieducation.com/HMB36
YES! Rush me a free brochure and full information on how I can train at home for any one of these exciting careers. Course Name: ___________________________________________________________________________________
Name ___________________________________________________________________________ Age __________________ Address _________________________________________________________________________ Apt __________________ City _____________________________________________________________ State __________ Zip __________________ E-mail ___________________________________________________________ Phone ________________________________
Â˘ČąÂ–ÂŠÂ’Â•Â’Â—Â?ČąÂ?Â‘Â’ÂœČąÂ?Â˜Â›Â–Ç°ČąČąÂŠÂ–ČąÂ?Â’Â&#x;Â’Â—Â?ČąÂ–Â˘ČąÂŽÂĄÂ™Â›ÂŽÂœÂœČąÂ Â›Â’Â?Â?ÂŽÂ—ČąÂŒÂ˜Â—ÂœÂŽÂ—Â?ČąÂ?Â˜Â›ČąÇŻÇŻČąÂŠÂ›ÂŽÂŽÂ›ČąÂ—ÂœÂ?Â’Â?ÂžÂ?ÂŽČąÂ?Â˜ČąÂ–ÂŠÂ’Â•Ç°ČąÂŽÂ–ÂŠÂ’Â•Ç°ČąÂŒÂŠÂ•Â•ČąÂ˜Â›ČąÂ?ÂŽÂĄÂ?ČąÂ–ÂŽČąÂžÂœÂ’Â—Â?ČąÂŠÂžÂ?Â˜Â–ÂŠÂ?ÂŽÂ?ČąÂ?ÂŽÂŒÂ‘Â—Â˜Â•Â˜Â?Â˘ČąÂŠÂ‹Â˜ÂžÂ?Čą ÂŽÂ?ÂžÂŒÂŠÂ?Â’Â˜Â—ÂŠÂ•ČąÂœÂŽÂ›Â&#x;Â’ÂŒÂŽÂœČąÂŠÂ—Â?ČąÂ?ÂžÂ?ÂžÂ›ÂŽČąÂ˜Â?Â?ÂŽÂ›ÂœČąÂŠÂ?ČąÂ?Â‘ÂŽČąÂ’Â—Â?Â˜Â›Â–ÂŠÂ?Â’Â˜Â—ČąÂ™Â›Â˜Â&#x;Â’Â?ÂŽÂ?ČąÂŠÂ‹Â˜Â&#x;ÂŽÇ°ČąÂ’Â—ÂŒÂ•ÂžÂ?Â’Â—Â?ČąÂ–Â˘ČąÂ Â’Â›ÂŽÂ•ÂŽÂœÂœČąÂ—ÂžÂ–Â‹ÂŽÂ›ÇŻČąČąÂžÂ—Â?ÂŽÂ›ÂœÂ?ÂŠÂ—Â?ČąÂ?Â‘ÂŠÂ?ČąČąÂŠÂ–ČąÂ—Â˜Â?ČąÂ›ÂŽÂšÂžÂ’Â›ÂŽÂ?ČąÂ?Â˜ČąÂ™Â›Â˜Â&#x;Â’Â?ÂŽČą Â?Â‘Â’ÂœČąÂŒÂ˜Â—ÂœÂŽÂ—Â?ČąÂ?Â˜ČąÂŠÂ?Â?ÂŽÂ—Â?ČąÇŻÇŻČąÂŠÂ›ÂŽÂŽÂ›ČąÂ—ÂœÂ?Â’Â?ÂžÂ?ÂŽÇŻČąÂœČąÂŠÂ—ČąÂŠÂ•Â?ÂŽÂ›Â—ÂŠÂ?Â’Â&#x;ÂŽČąÂ?Â˜ČąÂ™Â›Â˜Â&#x;Â’Â?Â’Â—Â?ČąÂ?Â‘Â’ÂœČąÂŒÂ˜Â—ÂœÂŽÂ—Â?Ç°ČąÂ˘Â˜ÂžČąÂ–ÂŠÂ˘ČąÂŒÂŠÂ•Â•ČąÂžÂœČąÂŠÂ?ČąĹžĹœĹœČŹĹ˜Ĺ›Ĺ–ČŹĹœĹžĹ›Ĺ—ÇŻ
Â‘ÂŽČąÂ›Â’Â?Â’Â—ÂŠÂ•ČąÂŠÂ›ÂŽÂŽÂ›ČąÂŒÂ‘Â˜Â˜Â• ÂŽČąÂ Â’Â?Â‘ČąĹ™Ĺ›ČąÂ˘ÂŽÂŠÂ›ÂœČąÂ˜Â?ČąÂŽÂ?ÂžÂŒÂŠÂ?Â’Â˜Â—ČąÂŽÂĄÂŒÂŽÂ•Â•ÂŽÂ—ÂŒÂŽÇˇ
*Â•Â•ČąÂ ÂŠÂ?ÂŽČąÂ?ÂŠÂ?ÂŠČąÂ‹ÂŠÂœÂŽÂ?ČąÂ˜Â—ČąÂŽÂĄÂ™ÂŽÂ›Â’ÂŽÂ—ÂŒÂŽČąÂ’Â—ČąÂ?Â‘ÂŽČąÂ?Â’ÂŽÂ•Â?ČąÂŠÂ—Â?ČąÂ?Â’Â?ÂžÂ›ÂŽÂœČąÂ?Â›Â˜Â–ČąÂ™Â›Â˜Â?ÂŽÂœÂœÂ’Â˜Â—ÂŠÂ•ČąÂŠÂœÂœÂ˜ÂŒÂ’ÂŠÂ?Â’Â˜Â—ÂœÇ°ČąĹ™Â›Â?ČąÂ™ÂŠÂ›Â?Â˘ČąÂ›ÂŽÂœÂ˜ÂžÂ›ÂŒÂŽÂœČąÂŠÂ—Â?ČŚÂ˜Â›ČąÂ?Â‘ÂŽČąÇŻÇŻČąÂŽÂ™Â?ÇŻČąÂ˜Â?ČąÂŠÂ‹Â˜Â›Č‚ÂœČąČąÂ ÂŽÂ‹ÂœÂ’Â?ÂŽÇŻČąÇťÂŠÂ›ÂŒÂ‘ČąĹ™Ĺ—Ç°ČąĹ˜Ĺ–Ĺ—Ĺ›Çź
2/1/16 1:23 PM
Talented Trio Proves the Power of the Internet SprezzaBox Keeps Men Looking Good and Generates Nearly $1M in the Process By Andrew Matthews
he power of technology has been proven in an incredible way, and the masterminds behind SprezzaBox could not be more excited…and neither can their plethora of satisfied customers. A leading men’s monthly accessory subscription box brand, SprezzaBox provides its subscribers with carefully curated boxes of 4 to 5 fashion goods (ties, socks and more) and one grooming product for as low as $28 per month. Launched in May 2014, the company targets younger gentlemen working in an office setting who aim to be stylish without breaking the bank. As such, SprezzaBox admirably generated approximately $1,000,000 in sales in its first year. The name of the company was derived from the word “Sprezza,” an Italian slang term that means looking good without seemingly trying. And being that the company delivers tangible products that must be physically delivered, it made perfect sense to simply call it SprezzaBox. “SprezzaBox was created
Home Business March/April 2016
to fill the need for those who cannot afford a personal stylist and simply don’t have the time to find great quality brands at the right price,” states CEO Philip Sblendorio. “ SprezzaBox attributes a great deal of its growth to the power of the Internet. Philip adds, “My Instagram account began to grow and was very influential in the menswear space. I wanted to create something unique and market it through my Instagram page.” Ironically, neither Philip nor his co-founders have a fashion background. Philip lends his success to his 8+ years’ background in finance; COO Lenin Batista spent years working in the real estate industry before managing back-end operations; and Creative Director Disi Fei, who currently lends her fine eye of styling and building a strong social media following, spent 6+ years as a public school teacher. Philip reflects, “We turned one of our co-founder’s second bedroom into a home office where we answered emails, handled
Philip Sblendorio is the CEO of Sprezzabox, which provides subscribers with fashion and grooming products.
marketing, and packed boxes.” The company has since moved into a large office space in New York City, and they now have several employees to help run the operation. They also have a warehouse wherein they manage their own fulfillment. It is the company’s desire to flourish into a household brand, and from the looks of things, they’re on the right track. Visit SprezzaBox online at www.SprezzaBox.com.
2/1/16 12:08 PM
You Need Money to Make Money Get It for Your Home Business Through Unsecured Business Credit By Monica Main
usiness credit is critical to an entrepreneur in today’s new economy. Unfortunately, most entrepreneurs don’t know how to take advantage of unsecured business credit to start and grow their businesses. I was once one of those entrepreneurs until, quite by accident, I stumbled into a brand new world consisting of the power of unsecured business credit.
Years ago when applying for two different credit cards at the same time through the same bank, I was given an unsecured credit limit of $5,000 for my personal credit card and an unsecured credit limit of $18,500 for my business credit card. This is when a light bulb came on for me. Banks give a lot more unsecured credit to businesses, even if they’re brand new companies, than they will give to an individual even when basing their decision on your same personal FICO score! Since then, I’ve been able to teach thousands of students
how to get this type of credit for real estate investing, starting a business, or whatever they want this type of cash for. Personal credit is critical in gaining access to business credit. The good news is that, no matter how bad your personal credit, the majority of your delinquencies and “bad marks” can be cleaned up within 6 months to a year. The bad news is that you’ll need to have at least a mid-FICO of over 700 points to be able to tap into the power of unsecured business credit. You’ll also need to file for an S corporation in your home state along with an EIN (Employer Identification Number) which is equivalent to your company’s social security number. These are tools necessary to start getting loads of unsecured business credit. Once you’ve done all of the above, you can quickly and easily get chunks of business credit ranging from $5,000 to $50,000 from unsecured business credit cards to start-up
Monica Main is an expert in business credit and the owner of Global Success Systems, Ltd.
bbusiness siness lines of credit (BLOCs) one can (BLOCs). An Anyone access these types of funds. You just have to understand the steps to take and be diligent in taking these steps. For more information, visit www.MonicaMain.com.
March/April 2016 | Home Business
2/1/16 12:09 PM
BUSINESSES & OPPORTUNITIES
Can You Really Turn
a Hobby into a Business? By Nick Goode, Commercial Director at Sage One
he whole hobby-to-business proposition is a little misleading—primarily because we need to rethink the word “hobby.” When we hear it, we think of those fun, voluntary pastimes that bring us enjoyment and help us make the most of our free time: reading, collecting stamps, community theatre—they’re all things that we do because we enjoy doing them. But is simply enjoying stamp collecting enough to translate your hobby into a successful, thriving, and sustainable career? What we’re really talking about here is “passion.” When your hobby becomes something all-consuming—that thing you think about all day long during work and jump right into as soon as your time is yours again—that’s more than a hobby; that’s a passion with potential. And that passion is what represents something that can be both personally and professionally sustainable. Here are a few areas to consider before taking the leap. Social Media — It’s Already Working for You Your first stop on this journey from hobby to business is unquestionably: Get Social. In my view, social media is still a relatively untapped resource—and it’s one tool every hobbyist already has at their disposal to do the most basic market research. Start with Facebook and search for people with businesses like the one you’re considering. Since it’s unlikely your idea is going to be of Teslalevel uniqueness within the small business community, there will be many similar businesses you can learn from. Which appeal to followers the most? Which are most successful and why? Steal ideas with pride and connect with followers to learn as much as you can. When researching this topic, I immediately turned to my Twitter community for insight. Using the hashtag #hobby2business, I posted a photograph, tagged eight of my followers from the small business world, and asked for their advice on turning a hobby into a business.
Home Business March/April 2016
Within an hour, coworkers from my office were retweeting and tagging others, and my feed was Remember the seven P’s of marketing a good business: product, price, full of #hobpromotion, place, packaging, positioning, and people. by2business content and product? eBay? Amazon? Your own website? advice. My favorite? What apps will you need to collect money and @PennyPower: Build community. Without get paid? Will you need storage, packaging, social media, your use of it, and the connecor shipping services? These channels are your tions you make with the people who will help routes to market, so defining them will also you, your hobby will most likely remain just help you build a strategy for finding customers that. and making it as easy as possible for them to buy from you. Differentiate From Day One What makes a good business? Remember the seven P’s of marketing: product, price, promotion, place, packaging, positioning, and people. As an entrepreneur, you’re going to need to define all of these things in order to figure out where you stand in the marketplace—and how you can do it better than everyone else.
“Build community. Without social media, your use of it, and the connections you make with the people who will help you, your hobby will most likely remain just that.” First, intimately understand the product you want to sell. Even if it’s a service, think of it as a product—what are its features? Why are they appealing? What is the size of your target market, and what percentage of that market do you anticipate will buy it? What are others charging for something similar? You’ll also need to consider the logistics of getting your product to the people who want to buy it. If you’re selling online, where would your consumers naturally go to get your
And while it’s important to identify these things, don’t overthink it. Unless you are inventing a patented product (which is rare in the hobby-to-business landscape) you’re probably going to differentiate on price, service, audience, and the product itself in comparison to what’s already out there. Embrace these things and use them to help set yourself apart from the competition. Do the Math and Get More Help Fundamentally, every business needs to answer this simple equation to find success: revenue minus cost. To make sure your business is financially stable, start by figuring out how much income you need along with how much product you need to sell, and what your costs are. Then you’ll need to calculate how to manage the cash flow (the money you need to make the business work) as you ramp up. Keep going over these numbers. If you are useless at numbers, don’t give up—get help! It’s a given that you will be weak in some areas of your business—after all, your passion for your hobby is not enough to keep a business up and running smoothly. The good news is that anyone in marketing, finance commercial management, product management, or your bookkeeper can help Continued on page 30
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BUSINESSES & OPPORTUNITIES
Can You Really Turn a Hobby into a Business? Continued from page 28
If we all did this, we’d change the world faster. Define the why today and reach for the highest branch.
“Ask yourself why you want to make a career out of your hobby. Boil down the essence of your purpose because it will drive you to success.”
Be Ready To Put Yourself First
you. And don’t forget your friends and neighbors: your community includes people who will do things pro bono, provided that you can help them back. Be open to this. The social-first generation is all about mutual support (and that’s what makes it awesome!).
To make sure your business is ﬁnancially stable, start by ﬁguring out how much income you need along with how much product you need to sell, and what your costs are.
Your “Why” Should Not Be Because You Hate Commuting In his book Start with Why?, Simon Sinek challenges what and how thinking. While what and how are the yin and yang of everything, why is the driving force. So why didn’t I start the article with the why? Because the hobby-to-business process is agile rather than step-by-step—you need to consider each of these areas over and over; you can refine your why as you go. But first, ask yourself why you want to make a career out of your hobby. Boil down the essence of your purpose because it will drive you to success. Without identifying the why, you will not tap into the real reason you
are changing your life. If that sounds bold, it is—you’re changing your life for a reason and you should be able to explain what that reason is; whether it’s to save your health, become the person you were told you couldn’t be, or because the real you is not stuck in a call center, defining the real, fundamental reasons why you want to transform your passion into your business will help you ultimately be more successful. Try to complete this sentence: I am doing this to [enter bold life-changing statement here].
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Corporations create context, like a river that flows: join in and drive and you’ll be part of the solution; float along and you’ll end up as part of the problem. We’ve all been there at one time or another. Your hobby-to-business journey includes the acceptance that you will now be the river. No one else is going to create the environment, motivation, and drive you need to get things accomplished. As the owner of a business, you are on your own. To be the best you can be, put yourself first. For me, it’s important to exercise every day, eat healthfully, and get the right amount of rest. If that meant buying a spinning bike for my house or cooking and freezing healthy meals in batches to save time—so be it. Make sure you can identify what keeps you happy, healthy, and grounded before you make the jump to living your passion on a full-time basis. When you are your own company, you’re the source of your own success; make sure the journey is worth it.
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Whether itâ€™s to save your health, become the person you were told you couldnâ€™t be, or because the real you is not stuck in a call center, deďŹ ning the real, fundamental reasons why you want to transform your passion into your business will help you be more successful. Conclusion Now more than ever we are encouraged to do what we love. After all, lifeâ€™s too short for a boring job, bad bosses, and doing something
you hate just to earn a paycheck. And because technology now enables work to be a thing you do rather than a place you go, the opportunity to identify and develop unique career pathways is greater than ever! For example, social, political, and environmental awareness has helped organizations such as Freecycle to flourish; a global movement toward embracing â€œmakersâ€? has built revolutionary sites like Etsy. Weâ€™re blessed, as a society, with an unprecedented combination of time, technology, information, and the quantified self: yes, we want it all.
Business Is Both Fun and Dull All the Time Minimize the impact of these dull tasks so you can focus on the fun stuff in your business: â€˘ Get a bookkeeper or an accountant from day one. Explain that you are a very small business on a shoestring budget, and that you donâ€™t need corporate adviceâ€”you just want to get the basics right. â€˘ Youâ€™re going to want mobile and online offerings first, so find a bookkeeper who does the same. Youâ€™ll get the advice and help you need without spending time and money traveling to meet them in person.
And we can have it, tooâ€”as long as we channel our passions in the right places. For all of you who are thinking about turning your hobby into a business, I hope you found these insights helpful and I wish you luck!
â€˘ Use an accounting app that your bookkeeper recommends. Every dollar you spend on your business counts towards your success. â€˘ Learn the basics of accounting, invoicing, expense management, tax returns, and cash flow. Accept that your success depends on it. You donâ€™t have to be an expert but you will fail without mastering the basics of accounting.
Nick Goode is the Global Commercial Director of Sage One, Sageâ€™s cloud accounting and payroll solution for start-ups and small businesses. Goode is accountable for the commercial, channel, product and marketing strategy for Sage One worldwide. Goode is previously Head of Sage One for Sage UK, and prior to that, Head of Marketing for the Accountants Division at Sage. His LinkedIn can be viewed at https://www.linkedin.com/in/nickgoodeuk and his Twitter handle is https://twitter.com/nickgoode?lang=en.
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BUSINESSES & OPPORTUNITIES
Small Business Optimization
Tips for 2016 Apply Productivity Apps to Save Time and Effort By John Oechsle, CEO of Swiftpage
t’s time to start considering the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!” but what you should really be doing is focusing on areas you can improve your business every day regardless of your long list of priorities. Your growth in 2016 will depend on the strategic decisions you make now, so make sure the choices you make give your business’ bottom line the best chance for growth. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.
for your small business since you will be able to dedicate even more time Organizing business data, strategizing content for social media and attention to your social platforms, and strengthening the entire team are three key audience than your larger areas for optimizing small business success in 2016. competitors. Discuss with your team how it is you training could come in the form of time spent communicate with your target audience through Twitter, Facebook walking employees through accounts and cliand other social media platforms. Have you ent relationships to make sure they know appointed anyone to dedicate their energy to where things stand. Work through issues with this task? Also, what is the strategy behind them and make sure they are receiving clear the content that is being created and posted? direction. You can help them further by lookA great way to optimize social media efforts ing into the right software to help them manData Management for a small business is to delegate the task to age new customer leads. Taking a moment to Data is proving to be the driver of technol- a single individual who will avoid redundan- make sure your team is positioned for success ogy and marketing strategies as 86 percent of cies, understand what content is valuable and will give you a chance to optimize everything marketers plan to integrate big data in their in-line with your customer-facing strategy from your own time, to the way the company digital game plan. The question then becomes and branding efforts, and seal the cracks so interacts with customers, to the development how are you organizing all of the vital infor- content doesn’t fall through. A single tweet, of your product or service. mation that’s coming into your small busi- Facebook post or Instagram photo focusing As a small business owner, you have an ness? Using sticky notes and mobile notepad on the right topic and posted at the right inherent advantage in team development because you can directly interface with your employees and teach them the way you want A great way to optimize social media efforts for a small things done. Large multi-national organizabusiness is to delegate the task to a single individual tions or even mid-sized businesses with multiple regional locations don’t have that luxury who will avoid redundancies, understand what content is to truly develop the team directly from the top. valuable and in-line with your customer-facing strategy and Manage your growth in 2016 by dedicating yourself to your employees. branding efforts, and seal the cracks so content doesn’t fall
through. applications are a start, but there is a much easier way to organize much, much more information. Take notice of the variety of tools, services, and solutions available that can be developed specifically to meet the custom needs of your small business. These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. Start organizing your data so you can optimize your small business and be ready to tackle any obstacle in 2016. Social media Social media presence is another key to unlocking success in 2016. Nearly 60 percent of marketers indicated that social media improved lead generation, which is great news 32
Home Business March/April 2016
time could very well be worth a dozen haphazard posts that don’t have a clear purpose. Your small business can’t afford to waste time on ineffective social media content, so make sure whoever is responsible for your social accounts is educated and empowered to positively impact the company’s success. Focus on the Team The final ingredient to optimizing your small business is to analyze how it runs. In order to enjoy a successful 2016, you need to invest in training, educating and guiding your employees. Your team is the life force of your small business, and it’s worth taking the time to make sure they have the tools they need to be efficient and effective in their roles. This
When you gear up to work on your goals for the new year, make sure you’re ready to organize your data, strategize how you’ll handle your social media platforms and focus on strengthening your team. These three areas are keys for optimizing small business success. Remember to benchmark your progress, too, so you can keep track of your improvement for years to come. H. John Oechsle joined Swiftpage in July 2012 and currently serves as president and chief executive officer. John came to Swiftpage with a 30-year track record of building highly profitable and sustainable revenue growth for emerging companies and established global leaders. John is an advocate for technology and education in Colorado and has been an active contributor to the Colorado Technology Association (CTA). He has been recognized several times for his involvement in the tech industry. In 2006 and in 2009, John was awarded the Technology Executive of the Year, and the Titan of Technology awards by the CTA. John was also awarded the Bob Newman Award for Outstanding Contribution to the Community by the CTA in 2011.
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Digital Video Archive takes the best of DVD – with Chapters, Titles and Thumbnail Images – and Generates a Video Format that can be Played on a Smartphone, Tablet, Computer and Smart TV.
Digital Video Archive (DVA) is actively searching for Authorized Reps to handle video conversion to DVA.
by Sherilyn Colleen
obert Hanley bought his first iPhone in 2007. In fact, he was the second in line! He loved his new iPhone but was disappointed that he could not play his old family home movies on it. Hanley, a Producer/ Director/Editor by trade, was no stranger to the world of video content distribution: “I owned a DVD Transfer business but you can’t play a DVD on a smartphone!” Hanley began stringing together a new concept. Why not take the best of DVD – with chapters, titles, and thumbnail images – and
“I’m inventing a new cloud video format to replace the DVD,” he says, “but what should we call it? DVD is short for Digital Video Disc…we could keep ‘Digital Video’ – that’s good - but what would replace the ‘D’ for Disc”? Denise blurted out “Archive!” DVA Digital Video Archive! The DVA was born.” Hanley sold his first DVA transfer job in the spring of 2014 for over $4,000. The customer had nearly 100 hours of video content. “They were thrilled to be able to watch, edit and instant share any of their family videos at
“ Anyone can become a DVA Authorized Rep. This is a really good lifestyle business for anyone who likes video, movies, and computers and wants to work from home and help people.
Digital Video Archiving Offers Lucrative Emerging Home Business Market
professional or amateur video, your customers need a better way to distribute their video content. DVA is that way.” Hanley was initially drawn to DVA as a solution for experiencing his own personal old family videos and his newer iPhone video. He began to realize that adding DVA to his existing business was very lucrative. “Last year, we did over $100,000. We’ll double that this year,” says Hanley. For those who want to learn more, visit the website at: www.DigitalVideoArchive.com. Anyone can sign up for a free DVA account and there is information about DVA Deluxe (the encoding system) and becoming a DVA Authorized Rep.
put that in a video format that could be played on a smartphone, tablet, computer and smart TV? The DVA – Digital Video Archive – was born. Robert recounts it like this: “In the spring of 2012, I was watching a keynote presentation by Steve Wozniak while attending a Cloud Conference. I was convinced that none of the big companies would come out with a replacement for DVD. I wanted to be able to play my old home movies, most of which were two hours long, on my phone and at the same time save all my short iPhone videos to the cloud and then access and share them anytime, anywhere.” On the plane home, Hanley shared his excitement with Denise, his wife of 34 years.
anytime from any of their devices. Even better, they could also now upload their own smartphone video to their Digital Video Archive account and instant share their DVAs with anyone on the planet.”
Robert Hanley is CEO of Digital Video Archive and Home Video Studio. To
Digital Video Archive is actively searching for Authorized Reps to handle video conversion to DVA. Anyone can become a DVA Authorized Rep. This is a really good lifestyle business for anyone who likes video, movies, and computers and wants to work from home and help people. Virtually everyone can be a customer and there is residual income for Authorized Reps.
learn more about becoming a DVA
Hanley adds, “If you’re already in the business of producing video, shooting weddings, doing sports and event video, or any type of
Video Studio go to
Authorized Rep and our DVA Deluxe encoding system go to www.DigitalVideoArchive.com or call 1-650-382-4777. Email firstname.lastname@example.org For guidance in video production and to learn more about running a Home www.myhomevideostudio.com
March/April 2016 | Home Business
2/3/16 4:00 PM
MARKETING & SALES
Sales Culture and Customer Service: Perfect Together! By Todd Cohen
uilding a sales culture and creating a culture of exceptional customer service are closely linked but they are not the same. In fact, great customer service is a vital subset of a great sales culture—two processes that fuel one another. You cannot truly have one without the other. A sales culture means that everyone’s in sales and that everyone knows the way in which what they do helps a customer say “yes.” Regardless of the position you hold in a company, you do something every single day that has a systemic (and in some cases direct) impact on a customer’s decision to do business with you. This is a proactive and conscious belief system that you and the organization uphold. It is built on a foundation of trust that begins with the CEO conveying a culture that every employee matters, and acknowledging that creating a happy customer is not easy. Everyone has their own examples of when they received extraordinary and subpar customer service. Southwest Airlines is an excellent example of an organization that employs a sales culture and also provides exceptional customer service, turning profits while making their customers happy along the way. On the other hand, some businesses seem more than willing to sacrifice long-term (and potentially lifetime) customers for that quarter’s metrics or stats sheet. So what is the relationship between a great sales culture and a culture of great customer service? They are very tied to each other in several ways. 1. Customer service is about making sure clients are happy before and after a purchase, and that’s why people come back. Right? Delivering great customer service and taking care of issues and complaints is a big reason for repeat purchases and increased sales. Everyone who comes into contact with clients and customers has a role in making them happy. It’s not just the frontline person who owns customer service. Everyone does. That demonstrates that everyone’s in sales— sales culture.
Home Business March/April 2016
2. Metrics are not customer service, and they are not sales culture. Yes, things have to be measured Customer service is about knowing that when a sterling level of service so people can happens, it has a systemic effect on the company and the customer, who fill out some remembers it and buys more. form and say, “I did it.” Cool. What exactly did you do? Congratulations The real measure of that you beat some arbitrary metric that says you delivered good service. The real measure customer service is the of customer service is the proactive behavior proactive behavior that that occurs when entrepreneurs know how occurs when entrepreneurs their actions impact the client, the way in which their actions lead to more sales, and know how their actions when they take the time to build the bridge impact the client, the way between what they did and how it had a posin which their actions lead itive effect. That takes time and a proactive attitude of showing people that what they did to more sales, and when makes people want to come back.
3. Customer service is so MUCH more than answering the phone nicely or being measured on how quickly one responds to a client’s problem. Customer service is about knowing that when a sterling level of service happens, it has a systemic effect on the company and the customer, who remembers it and buys more. One of the basic guidelines of sales culture is that everyone impacts the customer whether they know it or not, and it happens all the time. People need to be encouraged to recognize this fact and point it out every day.
“ Regardless of the position you hold in a company, you do something every single day that has a systemic (and in some cases direct) impact on a customer’s decision to do business with you
they take the time to build the bridge between what they did and how it had a positive effect.
4. Making clients happy takes a team. Your virtual sales team—those who work behind the scenes to solve problems— are the sales culture anchor. Knowing where to turn in the event of an issue arising means getting to the client quickly and correctly. When a company transfers customers to “the next person who can fix this” it creates a massive gap in effectiveness and efficiency, and can leave customers angry—which hurts business. When you foster a sales culture your employees realize their value is not merely tied to their title. They are people with a value proposition who can truly articulate what they do and know what others do as well. Continued on page 36
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MARKETING & SALES
Sales Culture and Customer Service: Perfect Together! Continued from page 34
5. A great sales culture builds a better company, better products and creates more satisfied clients. The people delivering customer service have a direct impact on the clients’ desire to make referrals. When was the last time you received a positive referral because of a lapse in customer service? 6. It’s all about the mindset. Building a sales culture and a customer service culture starts and ends with the core belief that this is about a mindset — not a book, guide or
“ When you foster a sales culture your employees realize their value is not merely tied to their title. They are people with a value proposition who can truly articulate what they do and know what others do as well.
Home Business March/April 2016
manual. It’s not a flowchart. Delivering the right stuff means your staff has a mentality to do the best and right thing and not feel forced to do it. You can’t make someone have the right mindset, but you can encourage, train and motivate people to use their best and bring the right attitude every day to the job. So you see that sales culture and customer service work hand in hand. Sales culture and customer service are not the byproducts of a spreadsheet that shows some details that need to be fixed reactively. The principles and building blocks of sales culture are alive and well in the workings of highly successful customer service departments. We are all in sales, and we are all in customer service because we all have a chance to make a client happy, more satisfied, and a strong referral source for future business. Todd Cohen, CSP is an accomplished and sought after speaker, sales culture expert and author of Everyone’s in Sales and Everyone’s in Sales; STOP Apologizing. Todd’s dynamic and motivational presentations are based on the foundation that regardless of career path or position, everyone is a salesperson. Since 1984, Todd has led sales teams to deliver more than $850 million in revenue for leading companies including Xerox and Thomson-Reuters. For more information or to book Todd Cohen for your next meeting please visit www.ToddCohen.com.
Building a sales culture and a customer service culture starts and ends with the core belief that this is about a mindset — not a book, guide or manual.
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(Note: the following figures don’t include digital edition circulation and e-readers (i.e., Kindle), Ipad and custom app circulation (including Smart Phones), Internet circulation of the print display ads (including the HBM EXPO), or the mobile device circulation of print display ads.) United States Postal Service. Statement of Ownership, Management, and Circulation. 1. Publication Title: Home Business® Magazine. 2. Publication Number: 1092-4779. 3. Filing Date: 09-30-15. 4. Issue Frequency: 6x per year (bi-monthly.) 5. Number of Issues Published Annually: 6. 6. Annual Subscription Price: $19.00. 7. Complete Mailing Address of Known Office of Publication (not printer): 20664 Jutland Place, Lakeville, MN 550444906, Dakota County. Contact Person: Stacy and Richard Henderson. 8. Complete Mailing Address of Headquarters or General Business Office of Publisher (not printer): 20664 Jutland Place, Lakeville, MN 55044-4906, Dakota County, USA. 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor: United Marketing and Research Company, Inc., Richard Henderson, 20664 Jutland Place, Lakeville, MN 550444906 USA. Editor: Stacy A. Henderson, 20664 Jutland Place, Lakeville, MN 55044-4906 USA. Managing Editor: Sandy Larson, 20664 Jutland Place, Lakeville, MN 55044-4906 USA. 10. Owner: United Marketing and Research Co., Inc., 20664 Jutland Place, Lakeville, MN
55044-4906 USA. Richard A. Henderson, 20664 Jutland Place, Lakeville, MN 550444906 USA. Stacy A. Henderson, 20664 Jutland Place, Lakeville, MN 55044-4906 USA. 11. Known Bondholders, Mortgagees, and Other Security Holders Owing or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None. 12. Tax Status: Has not changed during preceding 12 months. 13. Publication Title: Home Business® Magazine.14. Issue Date for Circulation Data Below: Volume 22, Issue 4, August 2015. 15. Extent and Nature of Circulation-Average No. Copies Each Issue During Preceding 12 Months: a. Total Number of Copies (Net pressrun): 45,708. 1. Paid/Requested OutsideCounty Mail Subscriptions Stated on Form 3541: 9,977. Paid In-County Subscriptions: N/A. 3. Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Non-USPS Paid Distribution: 10,056. 4. Other Classes Mailed Through the USPS: N/A. c. Total Paid and/or Requested Circulation [Sum of 15b. (1), (2), (3), and (4)]: 20,033. d. Free Distribution by Mail (Outside-County as Stated on Form 3541: N/A, In-County as Stated on Form 3541: N/A, Other Classes Mailed Through the USPS): N/A. e. Free Distribution Outside the Mail: N/A. e. Total Free Distribution [Sum of 15d (1), (2), (3), and (4)]: N/A. f. Total Distribution (Sum of 15c. and e): 20,033. g. Copies not Distributed: 25,675. h. Total (Sum of 15g and h): 45,708. i. Percent Paid and/
or Requested Circulation (15c. divided by f times 100): 100 %. 15.1 Extent and Nature of Circulation – No. Copies of Single Issue Published Nearest to Filing Date: a. Total Number of Copies (Net press-run): 49,268. 1. Paid/Requested Outside-County Mail Subscriptions Stated on Form 3541: 9,159. 2. Paid In-County Subscriptions: N/A. 3. Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Non-USPS Paid Distribution: 10,839. 4. Other Classes Mailed Through the USPS: N/A. c. Total Paid and/ or Requested Circulation [Sum of 15b. (1), (2), (3), and (4)]: 19,998. d. Free Distribution by Mail (Outside-County as Stated on Form 3541 374, In-County as Stated on Form 3541, Other Classes Mailed Through the USPS): N/A. Free Distribution Outside the Mail: N/A. e. Total Free Distribution [Sum of 15d. (1), (2), (3), and (4)]: N/A. f. Total Distribution (Sum of 15c and e): 19,998. g. Copies not Distributed: 29,270. h. Total (Sum of 15f and g): 49,268. j. Percent Paid and/or Requested Circulation (15c divided by f times 100): 100 %. 16. Publication of Statement of Ownership: Publication required. Will be printed in the (Correction: April 2016) issue of this publication. 17. Signature and Title of Editor, Publisher,
Business Manager, or Owner: Date: 09-30-15.
March/April 2016 | Home Business
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Turning Passion into Paychecks Fashion and Beauty Expert Coaches Women to Attain the Ultimate Lifestyle By Jennifer Novak
fter years of motivating women through books, audio programs and annual conferences, Stacia Pierce launched her coaching business to meet the demands of her growing audience.
As a serial entrepreneur, Stacia has always provided products and services to help women look and feel their best. At 19, she wrote her first book Beauty: The Inside Story, which helped her launch a speaking career. By 22, she owned and ran a full service beauty salon, created a makeup line, and ran a clothing store. She credits all of her fashion and beauty experience as the foundation to build her current company as a success and business coach. Almost twenty years ago, Stacia launched the Women’s Success Conference, an annual conference to empower women to be their very best. The three-day event provided corporate and personal training to improve every aspect of a woman’s professional and personal
life. As a result, many attendees began launching their own businesses and started requesting private coaching from Stacia on building a successful company. Thus, Ultimate Lifestyle Enterprises was born to provide private coaching for business owners. Over the years, Stacia has kept true to her mission of providing whole-life coaching. She continues to create life-enhancing products that help women to achieve personal and business success. Her Success Mastery online business school enables Stacia to help clients build a successful business with monthly training sessions, live calls and quarterly meetings.
high-tech tools and office décor accessories for entrepreneurs as well as expanding interests into creating movies for business owners.
Stacia loves having a home-based business because it allows her to create a life around the things that she is most passionate about, including her family. She is able to work closely with her daughter Ariana, who is also a business coach to young entrepreneurs. In three years, Stacia sees herself developing
Stacia’s “No Excuses” business philosophy inspires clients to take responsibility for every facet of their lives and businesses. Her unwavering dedication to empower and uplift women to chase their greatest dreams with confidence has transformed many lives. Visit www.lifecoach2women.com.
Stacia Pierce, an award-winning life coach, motivational speaker & serial entrepreneur, helps women launch their businesses to limitless success.
Wearing Positivity for Others Entrepreneur Launches Inspiring Apparel Company in the Wake of Mother’s Breast Cancer Diagnosis By Sherilyn Colleen
fter Billy Law’s mother was diagnosed with breast cancer in 2014, he and his siblings decided to create a fundraiser to help with treatment expenses. “Seeing all the words of inspiration voiced toward my mother and being the introverted being that I am, I saw a subtle, anonymous way that I can make a difference in the lives of others,” Billy shares. His experience in graphic design and screen printing made a simple t-shirt campaign a viable choice. With social media support, over $1,000 was raised in just two weeks’ time. Before starting Livespire Apparel and in the early stages of the company, Billy worked in the printing industry, served as Marketing Coordinator for a local real estate company, and most recently served as Account Manager and Graphic Designer for a local marketing firm. Livespire Apparel is changing the way consumers can make a difference by pairing each product with a specific nonprofit organization
Home Business March/April 2016
to which 10% of all sales are donated. Simply put, the company inspires others with creative products that speak hope to the hopeless and encouragement to those who need it most. “People going through tough times, whether it be a bad day or a constant battle with a life-altering illness, need to be inspired,” Billy says. “For me, the best encouragement comes randomly, when I least expect it.” Billy has found success advertising through sponsored ads, or posts, on Facebook and Instagram. He reaches out to relevant blogs and other media outlets for more organic exposure. By working at home, Billy is available 24/7. “We have a constant influx of orders and shipping out at all hours of the day, so being able to work from home allows me to fulfill new orders almost immediately,” he says. In three years, Billy’s dream is for Livespire
Billy Law is the founder of Livespire Apparel, a clothing brand that benefits nonprofit organizations and aims to inspire those feeling hopeless and facing hardships.
Apparel to be a household name while still allowing him to be invested in all phases of the operation. “I see us offering many more products with even more original designs that speak life and inspiration,” he says. “I would also love for us to be more involved with the nonprofit organizations that we support—not just financially, but physically, mentally, and emotionally as well.” Visit www.livespireapparel.com. www.homebusinessmag.com
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2/1/16 1:29 PM
6 Strategies to Maintain Productivity in Your Home Office Stay Productive in Your Freelance Pursuits
By Field Nation
eaving a highly structured workplace for the home office can be a huge relief and quite exciting. Freelancing has become increasingly popular in all domains. Creative individuals are finding ways to contribute in the comfort of wherever they want to be. As your office becomes your couch, productivity can get harder to maintain. When Netflix is a click of a button away, it’s hard to ignore. Here are some tips for maintaining a standard of productivity in your freelance pursuits: 1. Change Locations Sometimes you just have to leave the home office and change locations. The appeal of freelancing is that you can work from wherever, not just your couch. Many freelancers find themselves stuck in a housebound routine where the only location change is from the kitchen table to the couch. You can go to a local café or coffee shop; these places tend to offer Wi-Fi. If you don’t need Wi-Fi for your current task, head down to the beach or park and get some sun while you write. Getting out of the house provides a refreshing change of scenery that will certainly generate productivity. Looking at the same walls of your house can provide an overwhelming distraction from your tasks at hand. Being in persistent comfort may create a sense of fatigue and laziness provided by the sounds and smells of your familiar surroundings. Comfort means relaxation, and relaxation often means a lack of productivity. A new location forces you out of the comfort zone of your home and into a setting of less immediate security. This lack of easy comfort will force you to concentrate on your projects. A new location also offers a breath of fresh air. Being around other people, particularly productive people, creates a contagious spark of energy. Sometimes the best way to be productive is to put yourself in a place where it would be odd to not be productive. You can’t kick back in your underwear and watch Game of Thrones in a public setting, or at least I wouldn’t recommend trying. 2. Sleep Cycle Without the routine demands of getting to
Home Business March/April 2016
the office by 8 or 9, it’s easy to get caught up in a strange sleeping pattern. Many freelancers work well past midnight and into the early hours of the morning until they finally go to bed and wake up Being around other people, particularly productive people, around midday or early creates a contagious spark of energy. afternoon. Although you may be able to function in motivation and energy. By seeing half of the this pattern, it is important to work your way daylight, your body naturally begins to adapt back to a normal sleep cycle. to a nighttime schedule. Being wide awake while everyone else is winding down can create a strange disconnect from people.
“Going to bed at a
decent hour and waking up before 10am offers a fresh perspective on your day.” People who get enough sleep at the right times are the most healthy and successful. Going to bed at a decent hour and waking up before 10am offers a fresh perspective on your day. By waking up with the normal morning crowd, you are finding ways to be a part of the normal routines of society. By sticking to a sleep cycle and work schedule, you force yourself to feel as though you are not completely removed from the flow of society. Sleeping through the morning and well into the afternoon can lead to a lack of
3. Exercise We’ve all heard the benefits of exercise and probably feel some sense of guilt for not doing it. For freelancers, exercise can be an incredibly beneficial way to organize your day and generate some energy. Exercise naturally increases endorphins and blood flow that results in mental stimulation and productivity. This doesn’t have to be running five miles every morning. Just doing some basic jumping jacks every day to increase blood flow is valuable. Exercise is the key to cardiovascular health, which is directly related to stamina. An increased stamina allows you to work productively for longer periods of time. Exercise is also a way of improving overall mental health. Increasing your heart rate daily helps to manage anxiety and depression. The release of serotonin helps you to feel more positive and capable of taking on your day. A solid sleep cycle is incredibly important for exercise. People who feel as though they have more time in their day tend to exercise more. 4. Dress the Part
Exercise is a way of improving overall mental health, as increasing your heart rate daily helps to manage anxiety and depression.
Along with getting out of the house, it’s important to feel good in the clothes you wear. They don’t say dress for success for nothing. A recent study by Northwestern University researchers found that certain clothing can highly influence a person’s psychological processes. Wearing formal business attire increases a sense of competency and self-confidence Continued on page 42
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6 Strategies to Maintain Productivity in Your Home Office Continued from page 40
that directly translates to productivity. If you feel good about yourself, you’ll feel good about the work you’re doing.
6. Give Yourself a Break The life of a freelancer can get very stressful very quickly. Freelancing often involves developing creative content on your own. You are not following strict guidelines that can train you into a mindless routine. These are not monotonous tasks that pass time. You have to think, reflect, and create. It is important to take frequent breaks in between the mental stimulation.
I am certainly not suggesting you throw on a suit and go to your local coffee shop. I’m saying a collared shirt and some decent shoes (not flipflops) can create a better sense of purpose and self-respect. A collar alone does not equal increased work productivity. The improved mental state from the increased confidence will help work productivity.
5. Music is Your Friend Light background music can increase work productivity. This is especially true with tasks that are a bit mundane and repetitive. Subconsciously following and focusing on a melody can heighten your focus on tasks at hand. Most importantly, your favorite music can put you in a good mood. The aforementioned positive mental state will increase workflow and stamina. The life of a freelancer can be void of consistent human contact. Naturally, my main advice would be to make sure you are seeing friends and family. However, as deadlines pile up and you need your space to work, music is an easy way to provide some company.
Wearing formal business attire increases a sense of competency and selfconﬁdence that directly translates to productivity.
For the freelancer, music can be your friend throughout the day. Especially if you choose to work from home and away from people, hearing some voices in the background can decrease a sense of isolation that may cause depression and anxiety.
following and focusing on a melody can heighten your focus on tasks at hand.” It is completely inaccurate to assume the longer you stare at your computer the more you will get done. Research analyzed by writer Phyllis Korkki states, “A growing body of evidence shows that taking regular breaks from mental tasks improves productivity and creativity – and that skipping breaks can lead to stress and exhaustion.” Even if you’re spending
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“A growing body of
evidence shows that taking regular breaks from mental tasks improves productivity and creativity – and that skipping breaks can lead to stress and exhaustion.” extended periods of time in front of your computer and are actually getting work done, this work tends to be less creative and lacking quality. Freelance writing has many benefits, especially if you are a creative and self-motivated individual. The demands can be tough. The responsibility of quality performance is completely reliant on you. There is no team to blame. It is important to get yourself into healthy routines to improve your mental state and overall productivity. Field Nation is a cloud-based platform that connects businesses and workers to get work done. www.fieldnation.com
Five In-Office Exercises to Build Stress-Resilience and Improve Posture
Simply stand or sit with an erect spine and your arms outstretched. Squeeze your shoulder blades together, making sure to keep your shoulders relaxed and down. Squeeze every fiber of your back from the base of your neck to your buttocks.
tart with 10 reps of each of the exercises listed below and gradually increase at your own pace.
EXECUTIVE EXERCISE #4: Lunges MAIN BENEFIT: Melt “Frozen” Connective Tissue and Regain Mobility Performing lunges increases our ability to move more dynamically. Lunges also work the muscles that enable us to walk and climb stairs effortlessly.
EXECUTIVE EXERCISE #1: Push-Ups MAIN BENEFIT: Push Away Back and Neck Aches If not practical to do push-ups on the floor during the workday, try doing push-ups against a desk.
EXECUTIVE EXERCISE #5: Overhead Lift MAIN BENEFIT: Improve Shoulder Mobility and Lift Posture
Doing squat exercises will make it easier to do movements like getting in and out of chairs and picking up a heavy suitcase.
Stand with your back to a wall and raise your elbows to shoulder height, with your elbows bent at 90 degrees and your palms facing down. Squeeze your elbows into the wall, then raise the backs of your hands to the wall and squeeze them in that position without dropping your elbows.
EXECUTIVE EXERCISE #3: Retractions MAIN BENEFIT: Straighten Rounded Shoulders and Pull Life Back into Your Spine
Marcel Daane is the author of Headstrong Performance: Improve Your Mental Performance with Nutrition, Exercise, and Neuroscience. He is considered a pioneer in integrating health and neuroscience to improve performance in executives. Visit www.marceldaane.com and www.headstrongperformance.net.
EXECUTIVE EXERCISE #2: Squats MAIN BENEFIT: Pump Oxygen into Your Brain to Help You Stay Calm
March/April 2016 | Home Business
2/1/16 12:25 PM
Bone Broth for the Body Entrepreneur Launches Organic Bone Broth Company to Heal Health Problems By Sherilyn Colleen
ne of the nation’s hottest health food trends started in Steven Kadlec’s home kitchen in San Diego, California, a little less than a year ago. Looking for a way to heal his own digestive issues and unable to find what he needed at the grocery store, Steven went into his kitchen and started cooking bone broth. After seeing his drastic improvement in health, friends and family started requesting to buy the slow cooked bone broth from him. Word-of-mouth increased his customer base, and before long, he took his bone broth to the local farmers markets. The product was an instant hit, and soon people began to ask if it could be shipped across the nation. Steven’s successful bone broth company, called Au Bon Broth Bone Broth, specializes in creating healthy, delicious, and organic bone broth made with a combination of pasture raised, free-range chicken, turkey bones, and
grass-fed organic beef bones. The broth can be used as a gourmet drink and can also be used to cook rice and risottos, and as a base for soups. Au Bon Broth Bone Broth ships to tens of thousands of customers nationwide looking for ways to help heal their digestive and health challenges through the power of proper nutrition. Customer retention is very high due to the quality of the product, and many customers excitedly refer new customers. The business is conducted from his home office and is mainly promoted through online mediums such as search engine optimization and social media. Within three years, Steven envisions further expanding out the product lines and selling in every retail grocery store within the United States. Steven considers the mastery and success of a completely new business arena to be
Steven Kadlec is the owner of Au Bon Broth Bone Broth, which specializes in creating healthy, delicious, and organic bone broth made from a combination of chicken, turkey, and beef bones.
his greatest business achievement. Prior to starting Au Bon Broth Bone Broth, Steven had never been a chef nor went to culinary school, and knew nothing about the food business. But he believed in a quality product that wasn’t available and knew that others would be looking for the same. Visit www.aubonbrothbonebroth.com.
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Self-Taught in Health and Nutrition Harrowing Life Struggles Inspire Woman to Create Holistic Health and Wellness Site By Sherilyn Colleen
tephanie always wanted to work from home, and longed to be able to start her workday without having to rush off to an office. There would be no fighting ghastly traffic, braving bad weather, or having to call in sick. Her first inspiration for running a home business came from the example her parents set. With a full dentist office built onto the front of their home, her mother and father ran a very successful dentistry business in comfort and convenience. Stephanie decided to start her home-based business after her father suffered a stroke, and was forced to retire from dentistry. She had taken care of all of his computer data and IT needs for his business. In her extra time, she taught herself web design and administration skills, and DJ’ed to supplement income. This traumatic event made her buckle down and get serious, and she put 110% into creating her business.
The first website she created was for ringtone downloads, where she made all of the ringtones, and designed video ringtones for free. The site had good traffic, but she felt there were much greater things she could contribute to the world. Having battled obesity and an eating disorder, and overcoming it after years of biological and nutritional research, an idea hit. A website about holistic health, weight loss, and wellness secrets could truly benefit others. From there, “The Science of Eating.com” was born. Being prolific at Internet marketing and social media, Stephanie has promoted her website by herself and through online connections. Most websites pay to advertise on other blogs and Google, but Stephanie has been able to gain exposure through Facebook, Instagram, Twitter, and Pinterest posts. Primary users are health-conscious women between the ages of 24-55 residing in the U.S.,
Stephanie’s website “The Science of Eating.com” offers holistic health, weight loss and wellness secrets for healthconscious individuals.
but she has been able to capture a diverse audience of loyal, active women and men followers of all ages worldwide. Stephanie’s current goal is to progress into a more expansive website where users can get the latest holistic nutrition news, set personal goals, track their progress, save favorite recipes, interact with other users, purchase top health, weight loss and wellness products, and plan their fitness routines. Visit www.thescienceofeating.com.
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2/1/16 12:30 PM
Giving Heart to Words on a Screen Former Teacher Turned Writing Whisperer Establishes Businesses as Experts in Their Field By Sherilyn Colleen
n 8th grade public school writing teacher woke up one morning to a devastating shock: houses washed away in her neighborhood, possessions scattered about, and a unified grief in New York and New Jersey. Communities were ripped to pieces when Sandy struck in October 2012, and M. Shannon Hernandez had an epiphany. “The collective energy of all of this affected me greatly — and I began thinking about what was of true importance to me,” she shares. “Was I spending every moment of every day exactly how I wanted to be?” Her answer was “no.” She felt extremely lucky her home wasn’t affected, and during a brief week-long respite, a “Hurricane Sandy Gift” granted by the public school system, M. Shannon reflected on her life choices up until the disaster. She loved teaching but wanted a change. Feeling unappreciated in a system that “devalued” their hard-working teachers, she created a business plan to change the course of her future, and the lives
of business owners and authors. The Writing Whisperer launched in February 2013, and her letter of resignation was received by school officials simultaneously. Her company gives heart-centered business owners and authors a way to gain exposure, share their narratives, create authentic marketing messages and become authorities on subjects through progressive content strategy and innovative copywriting. Immediately after removing her teaching hat, M. Shannon wrote a memoir entitled Breaking the Silence: My Final Forty Days as a Public School Teacher, to connect with her students, fellow educators, and inspire reformed public school systems. Not only a reflection of her teaching experience, which she cherishes, the account acts as an encouraging message of self-empowerment for those feeling stuck in an empty career. M. Shannon’s days are spent writing website, email and marketing copy, and helping
M. Shannon Hernandez started The Writing Whisperer to help business owners and authors gain market exposure, share their stories, and become authorities in their fields.
established business owners develop brand messaging and become thought leaders in their industries. “I also coach non-fiction writers to finish their books!” To promote her company, M. Shannon attends local networking events, speaks nationally, receives referrals from past clients, and uses social media to make quality connections. “Above all, I want to continue to inspire people with words — and keep spreading the message that if you are a business owner, you can sell anything as long as the copy is authentic and engaging.” Visit www.thewritingwhisperer.com.
Richmond’s Favorite Biscuit Baker Home Cook Progresses to Owning Successful Baking Business By Stephanie Breijo
im Tim stands in a sunny bakery in Central Virginia. Surrounded by cheerful yellow walls, he rolls out another sheet of dough as old-time music meanders out of a vintage radio. Cut into large white squares, the dough resembles fluffy, homemade marshmallows. But the diehard fans of Early Bird Biscuit Co. know better — once these sizeable treats spend some time in the oven, they’ll become Tim’s trademark biscuits: the reason a line forms out the small bakery’s door nearly every day of the week.
Tim reached his small business by way of his own swimming pool company and a position in corporate sales, he says he’d always wanted to open a restaurant. When he saw the small space for rent, he knew, at 48 years old, it was finally time. Tim transformed the charming 725-square-foot spot into a sunny, bright bakery where he uses his great-grandfather’s own rolling pin, and staffs a small team of bakers to conceptualize and bake new biscuit flavors and pastries alongside him. Of course, he still works from home on occasion.
Early Bird sells more than just its array of biscuits — you can find biscuit sandwiches, pies, pastries and custom orders there—but when it came to building the business, Tim knew it was crucial to master just a handful of items and remain involved every step of the way.
“On a Sunday you’ll find me working from home in my den, on the floor because I’m not a desk kind of person, with my iPad and all of my bills,” he laughs. Part of being a small business owner is still in the details, no matter how successful your bakery is: menu planning, payroll, and taxes.
It’s diligence in preparation that led this home cook to owning one of the most successful bakeries in the area, and though
So when all is said and done, what’s the biggest benefit to owning your own bakery? According to Tim, it’s creativity and the
Home Business March/April 2016
Tim Laxton is the founder of Early Bird Biscuit Co. and Bakery, home to delectable biscuits.
relationship you can build with customers. “The customers are — and I will never lose sight of this — the reason that we’re here, and I like that we can develop a relationship with every single face that walks into this bakery,” he says. “We’ve gotten to know a lot of people on deeply personal levels.” Visit www.earlybirdbiscuit.com. Stephanie Breijo is an editor, food writer, photographer and videographer based in Richmond, Virginia. Visit www.stockupexpress.com and www.linkedin.com/in/stephanie-breijo-99519b44
2/1/16 12:32 PM
2/1/16 1:35 PM
New Yelp Poll: MONEY CORNER
Small Businesses Bullish For 2016 Expect Digital Tools to Foster Strong Growth By Yelp Inc.
elp Inc. (NYSE:YELP), the company that connects consumers with great local businesses, released its first annual Small Business Pulse Survey, finding that 85% of American small businesses active on Yelp expect their revenues to grow in 2016, estimating an increase of 26% growth in the year ahead. This optimism prevailed throughout the survey, with young companies leading the charge and predicting 48% growth over the next year. The “can-do” spirit of American businesses extended across a wide variety of industries, from food service, health and medicine to retail and home services. Small businesses in the restaurant industry that are active on Yelp were most upbeat about 2016, with 92% of respondents expecting an overall revenue increase. Small businesses are a growing demographic of overall business owners in the United States. Small businesses represent more than 99.7% (1) of all employers accounting for 55% of all jobs and 54% of sales (2) in the U.S.; and produce nearly half of non-farm private gross domestic product (GDP) (3).
“There’s a misconception that only big companies have the capacity and resources to use sophisticated, high-tech marketing tools. ”
“Small businesses are an important part of the economy. They provide roughly half of all private sector jobs, and also provide direct benefits to the communities that get to enjoy their goods and services,” said Harvard University Professor of Business Administration and Yelp’s Economist in Residence, Michael Luca, an expert on how businesses influence local economies. “It’s interesting to peek into the minds of small business owners, to see how they’re feeling and what they’re thinking about. This group of businesses is clearly optimistic, which is consistent with relatively strong consumer sentiment and a recent uptick in retail sales.” 48
Home Business March/April 2016
Unexpected Challenges Top of Mind Today’s feedback economy – where customer-business Despite this optimism, interactions are easier than ever – is becoming an even bigger there is no shortage of resource in helping small businesses build relationships and challenges that small improve customer service. businesses confront. Yet, while media reports see The majority of small business owners small businesses worrying about health care agree that digital tools allow their companies costs and minimum wage compliance, Yelp’s to remain nimble and personal even as they survey shows that small businesses see develscale rapidly. An impressive 79% of businesses oping competitive growth strategies as their surveyed believe that digital tools allow them greatest challenge. to provide a more personal touch in their Specifically, the top identified issues communities, enabling them to address the include attracting and retaining customers individual needs of their customers. Today’s (60%), managing a limited marketing budget feedback economy – where customer-business (32%) and competition from larger businesses interactions are easier than ever – is becom(30%). Neither health care nor minimum ing an even bigger resource in helping small wage concerns troubled small businesses as businesses build relationships and improve much as growing their customer bases and ris- customer service. ing above competition. Only 18% of business“With an expanding set of tools to engage es identified time spent on non-core business with customers, small businesses can leverelements as the main disadvantage of running age consumer feedback platforms to build a small business. higher-quality customer relationships,” said “Small businesses worry about their own Dr. Luca. ability to grow, even as they remain optimistic,” added Dr. Luca. “Health care and other Political Concerns Mirror Those of concerns, while important, seem to be less of Big Businesses, Nation as a Whole a problem for many small businesses as they Politically, small businesses share the same prioritize growth.” concerns as large businesses. The issue top of mind for small businesses surveyed is reducDigital Marketing Levels the ing the regulatory burden and simplifying the Playing Field tax code, which could make the process of filAs advances in technology continue to ing taxes faster and easier for small businesses. break down geographic, economic and social Small businesses – already facing a robust set barriers, an online community – increasingly of challenges to their growth and constant known as the “Feedback Economy” – has competition from rivals – support changes evolved and allows consumers to share that would allow them to focus on these core opinions, rate businesses and connect with issues and grow in 2016. companies of all sizes. Businesses surveyed overwhelmingly felt that feedback economy ** Average monthly mobile unique visitors based on the number of platforms like Yelp are giving them the digital unique visitors accessing Yelp via mobile web and unique devices tools and confidence they need to engage accessing the app on a monthly average basis over a given threemonth period. with and attract new customers: 85% of small 1U.S. Small Business Association, www.sba.gov: FAQ businesses believe digital marketing has 2U.S. Small Business Association, www.sba.gov: Impact Report helped their business grow its customer base, 3U.S. Small Business Association, www.sba.gov: GDP Update and 91% use digital marketing tools such Yelp Inc. (NYSE: YELP) connects people with great local businesses. as social media platforms (75%), consumer Yelp was founded in San Francisco in July 2004. Since then, Yelp have taken root in major metros across 32 countries. review platforms (48%) and search engine communities For more information, please visit http://www.yelp.com or send an advertising (48%). email to email@example.com. www.homebusinessmag.com
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2/1/16 1:43 PM
The Machine: A Radical Approach to the Design of the Sales Function By Justin Roff-Marsh
As field sales teams shrink, inside teams are growing. But not just growing. Exploding! Some are reporting a 300% year-on-year growth in U.S. inside-sales headcount. While this shift is exciting, inside sales teams have adopted a number of practices from the traditional sales model that would have been better off left in the field (or, better still, eliminated altogether). With such a significant shift taking place, what is required of these inside sales teams to truly take advantage of this new design of the sales function? “Where planning is concerned, what’s required is an inside-out approach,” says Justin Roff-Marsh, sales management radical and author of The Machine: A Radical Approach to the Design of the Sales Function. “Start with an inside sales function and then add field resources as they are
Unleash Your Inner Company: Use Passion and Perseverance to Build Your Ideal Business By John Chisholm John Chisholm, CEO of San Francisco-based John Chisholm Ventures, has been called the “Yoda of startups” by Rob Johnson, president of the Institute for New Economic Thinking. In his highly-praised new book, Unleash Your Inner Company: Use Passion and Perseverance to Build Your Ideal Business, Harvard MBA and MIT grad John Chisholm distills 30 years of uncommon wisdom and entrepreneurial experience, failure, and success. For example, he explains why business teams must understand that different is better than “better” when considering customers’ needs. “Different” means a qualitative advantage using a different approach, design, or technologies that make your product or service the best choice for some
One Million in the Bank By Michael Slavin Michael Slavin was bankrupt and down to only $20 in his pocket. Yet within a few years he had become a millionaire. He did it through business ownership and his story is proof that with hard work and a little knowledge anyone, over time, can put $1,000,000 in the bank regardless of their location, education, race, gender, or age. In his book, One Million in the Bank, Michael explains the lessons successful entrepreneurs have learned the hard way — not through get-rich-quick
Home Business March/April 2016
required—and only to the extent that they are required.” Roff-Marsh is considered by many as the thought leader in Sales Process Engineering (SPE), a radical new approach to the management of the sales function. He is also the editor of the popular Sales Process Engineering blog, read by thousands of people around the world. Over the past decade, Roff-Marsh has presented Sales Process Engineering at events to tens of thousands of executives around the world. He has been guest speaker at scores of industry events, conferences and association meetings, and has facilitated Solution Design Workshops to hundreds of companies in a variety of industries throughout North America and Australia. For more information, visit www.salesprocessengineering.net. The Machine is currently available on Amazon.com and through all major booksellers.
important customer set. Being different places you on one or more different dimensions from your competitors, whether the dimensions are customer needs or product features. Your different product or service will not be for every customer, whether consumer or business. That’s okay. If you can earn the loyalty of a small but sufficiently strong set of customers, they will become repeat customers for your product or service; will buy more of your product or service over time; and recommend you to their friends or colleagues, so you will further benefit from word of mouth. John S. Reed, former chairman of Citigroup and New York Stock Exchange had this to say, “Experienced and first-time entrepreneurs alike will find Unleash Your Inner Company invaluable for turning their ideas into a successful business.” Unleash Your Inner Company is available for purchase in Barnes and Noble, on Amazon, and with other booksellers.
schemes or lucky breaks. As he attests, you don’t need a million-dollar idea to have a million-dollar business. Simple, proven businesses can be successful with the right approach. Packed with resources and helpful exercises, One Million in the Bank is an inspirational and informative guidebook to achieving financial security by building a business that will continue to provide income well into the future. It’s a practical look at how people with little experience and money changed their lives by starting their own everyday business. For more information, visit www.onemillioninthebank.com.
2/1/16 12:33 PM
AAJudgment JudgmentRecovery Recovery Business Business isis Hot and andininDemand. Demand.Here’s Here’show how to to start start your your own... own...
ave aveyou youever everwatched watchedJudge JudgeJudy Judy or or any any of of those those mid-afternoon mid-afternoon court courtTV TVshows showswhere wherepeople people sue sue each each other other for for unpaid unpaid rent rent or services? services?InInmany manycases, cases,Judge JudgeJudy Judyslams slamsdown down her her gavel gavel and and barks barks orders ordersatatthe thedefendant defendanttotopay payup, up, but but here's here's aa little little known known fact: fact: the the court courtdoes doesnot notenforce enforcethat thatjudgment. judgment.And And that that goes goes for for non-televised non-televised court courtcases casestoo. too. That's That'sright, right,just justbecause because aa judge judge orders orders someone someone to to pay pay aa debt debt doesn't doesn'tmean meanthat thatperson personisisgoing goingtoto do do it.it. Imagine Imagine ifif someone someone owed owed you youa afew fewthousand thousanddollars dollarsand anddecided decided not not to to pay pay you, you, regardless regardless of what whata acourt courtofoflaw lawordered. ordered.Would Wouldyou youknow knowwhat what to to do? do? Most Most people people don't, don't,sosothey theywait waitininfrustration frustrationfor forthe thedebt debtto tobe bepaid. paid. Christina ChristinaSmiley, Smiley,founder founder ofof Sierra Sierra Judgment Judgment Recovery Recovery and and selfselfproclaimed proclaimedopportunity opportunity junkie, junkie, learned learned how how to to profit profit from from this this little little known knownmarket marketofofunpaid unpaiddebt debtby byhelping helpingjudgment judgment holders holders collect. collect. She She explained explainedthere therewas wasvirtually virtuallyno no one one who who was was providing providing this this service. service. And And that that once once people people had had been been awarded awarded these these judgments... judgments... 80 80 percent percentofofthem themwere werenever neverpaid.” paid.” This Thisdiscovery discoverycouldn’t couldn’thave havecome come atata abetter bettertime; time; Christina Christina and and her her husband husbandTerry Terrywere werepart partowners ownersofofaa carpet carpet store store and and had had amassed amassed aa large largeamount amountofofdebt. debt. They Theyhad hadthree threesmall smallchildren childrenand and thought thoughtthat thatbybyowning owningaastore storethey'd they'd have havemore moremoney moneyand andtime timefor fortheir their family. family.Initially Initiallyit itwas wasan anexciting excitingtime time forfor them, them, but but that that dream dream quickly quickly turned turnedinto intoa anightmare nightmareofofdebt debt and and endless endlesshours hoursatatwork, work,as as Christina Christina remembers, remembers, "We "We accumulated accumulated monstrous monstrousdebt. debt.We Wewere weretruly trulyonly onlyaa few few paychecks paychecks away away from from being being homeless." homeless." And Andthen thenshe shelearned learned about about the the big bigmoney moneyininsmall smallclaims. claims.Christina Christina focused focusedononlearning learninghow how toto recover recover judgments judgmentsfor forpeople. people. She She says, says, "It "It was wastrial trialand anderror errorfor forsix sixmonths monthstotoaa year. year.I buried I buriedmy mynose noseinincivil civilcodes.” codes.” Christina Christinacontacted contacted aa number number ofof small smallbusinesses businessesininher herarea areatotosee seeifif they theycould coulduse useher herservices, services,and andas asitit turned turnedout, out,there therewas wasplenty plentyofofwork work forfor her. her. "These "These people people were were overjoyed overjoyedtotogive giveus usallallofoftheir theircases cases totocollect collectand andwere weremore morethan thanwilling willing toto letlet me me keep keep 50% 50% ofof what what I I collected collectedfor forthem," them,"she shesays. says. InInmost mostcases, cases,they theyhad hadfiled filedaway away their theirjudgments judgmentsaafew fewyears yearsprior priorwith with nonohope hopeofofever evercollecting collectingon on them. them. Christina's Christina's business, business, Sierra Sierra Judgment JudgmentRecovery, Recovery,gets getsthat thatmoney money back. back. These These people people figured figured they'd they'd never neversee seeany anyofofthat thatmoney moneyagain, again, sosothey're they'remore morethan than happy happy toto pay pay Christina's Christina'sfee. fee. Another Anotherattractive attractive aspect aspect ofof this this
service service isis there's there's no no up-front up-front cost to her her customers. customers. Any Any filing filing fees or costs costs incurred incurred by by Christina Christina are reimbursed reimbursed to to her her out out of the judgment judgment once once it's it's collected. collected. The customers customers don't don't have have to pay anything anythingout out of of their their own own pocket. pocket. From From what what she she says, says, this is primarily primarily behind-the-scenes behind-the-scenes work, which which makes makes itit an an entirely entirely nonconfrontational confrontational business. business. She She does everything everything through through the the court court system from from seizing seizing debtor debtor bank bank accounts, accounts, garnishing garnishing wages wages and and other other income, to toplacing placingliens liens on on property. property. One One year year after after starting starting the judgment judgment recovery recovery business, business, Christina Christina and and Terry Terry closed closed the carpet carpet store. store. Finally Finally they they could could work at at home home and and have have money money left over at at the the end end of of the the month. month. They've been been running running Sierra Sierra Judgment Judgment Recovery Recovery for for over over 10 10 years years and are bringing bringing in in aa five-figure five-figure paycheck paycheck each eachmonth. month. And And the the most most important important aspect aspect isis they've they've got got more more time for their their kids. kids. “I“I can can attend attend their their events and and my my husband husband gets gets to to go go on field trips trips now now -- he's he's usually usually the the only dad on onthem.” them.” But But the the story story doesn't doesn't end end there. Christina Christina wants wants to to share share her knowledge knowledge with with others others across across the country country as as aa home-based home-based business opportunity. opportunity. She She has has put put together together aa judgment judgment recovery recoverytraining training course. course. In In addition, students students have have access access to to aa National Network, Network, which which can can be be extremely extremely helpful helpful in in cases cases where where the the debtor has has moved moved out out of of state. state. Christina also alsoincludes includes unlimited unlimited support. support. The The training training course course is is on a home-study home-study basis basis and and itit teaches
Christina Smiley Smiley
how to contact contact judgment judgment holders holders to get their their business, business, the the steps steps to to tracking down down aa debtor debtor and andsorting sorting through the the paperwork paperwork from from the the court. Christina's Christina's motivation motivation for for sharing this this business business opportunity opportunity with others others isn’t isn’t to to get get money moneyfrom from sales of the the course course (a (a one-time one-time flat fee of of $185.00, $185.00, she she only only makes enough enough to to cover cover the thecost costof of producing producing course course materials): materials): she she wants to continue continue to to develop develop the the National Network Network of of judgment judgment recovery specialists. specialists. Anyone Anyone interested interested in in aa homehomebased business business who who really really likes likesto to do research research could could benefit benefit from from this training training course, course, according according to to Christina. Christina. "This "This business business isisfilling fillingaa true niche. niche. ItIt provides provides steady, steady, predictable predictable home-based home-based income income of $5,000 $5,000 -- $8,000 $8,000 per per month month on on average. There There is is no no lack lack of of customers customers and and no no foreseeable foreseeable decrease decrease at at any any time time in in the the future," says says Christina. Christina. If you’d you’d like like information information on on starting your your own own home-based home-based judgment judgment recovery recovery business, business, register for for their their free free guide guide at at www.recoverycourse.com. www.recoverycourse.com. You You may also also contact contact Sierra Sierra Judgment Judgment Recovery Recovery directly directly by by calling them them at at (912) (912) 882-8190 882-8190 or email email Customer Customer Support Support at at Support@recoverycourse.com. Support@recoverycourse.com.
2/1/16 1:54 PM
Direct Sales Riches Continued from page 19
expectations are. They also need to have the latitude to create their own vision within your direct sales organization so that they can build something that they can eventually call their own. It’s a fine line in direct sales leadership that must be balanced: build your team, and help your team build their own teams. 2. Be selective. While it may seem great to add 50 new recruits to your team in a single month, you need to make sure you’re recruiting for the right reasons. People that are very good recruiters sometimes lack necessary follow-up skills, leaving a wake of consultants that have abandoned ship with a bad taste in their mouth for the entire direct sales industry. You’ve heard me say before how I would rather turn away a prospective recruit because they don’t fit the vision of my organization, than to sign up “anyone with a pulse” just to meet my incentive award quota. Success isn’t about quotas. Look instead for recruits that are a good fit for your organization, that grasp the vision you’re trying to create, and are willing to give you an up-front commitment of a minimum of
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For strong team retention, make sure each member of the team understands their role—and their value—in achieving the vision you have for your business.
6 months to really get their business off the ground. 3. Ask for a 6-month commitment up front.
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2/1/16 12:35 PM
“People that are very good
recruiters sometimes lack necessary follow-up skills, leaving a wake of consultants that have abandoned ship with a bad taste in their mouth for the entire direct sales industry.” of business. A six-month commitment gives new recruits a better look at the seasonal cycles of the industry, as well as a couple of product releases for most companies. They’ll have a better idea of how customer service really works, and what to expect at their team meetings. 4. Involve other leaders and strong consultants in your team meetings. You’re not looking for the best speakers— you’re looking for compassionate consultants that want to help others be successful. Ultimately, they will be your best leaders. Seek out even the quiet ones that have great potential and have them
share from their heart. There are lots of elements of the monthly meeting with which they could help. One of the best is simply a testimonial. Have your new consultants share why they joined the business, and seasoned consultants can also share why they stay in the business. It’s a great way to keep a meeting authentic, and focused directly on the consultant. 5. Recognize activities, not just results. This is probably the biggest secret to strong retention. Direct sales results can fluctuate from season to season. A consultant that joins in October may have an amazing winter, and wonder why February is rotten. They’re still making the calls, but not getting the results. Take time at each meeting to recognize the actions that beget success. Make mention in the team newsletter of the consultant who made the most booking calls, not just the consultant that held the most shows. Even a personal recognition to the individual can go a long way if you can’t recognize everyone at the meeting. Make a point to encourage the behavior you want to see more often in your consultants.
© Lisa Robbin Young. Lisa Robbin Young is a certified direct sales marketing coach, teaching direct sales professionals to grow their business like a real business instead of an expensive hobby. Sign up for her free weekly ezine at http://directsalesclassroom.com/ http:// EzineArticles.com/expert/Lisa_Young/127519
As a direct sales home-based business owner, keep things personal and keep things authentic. Prospects connect with realness, and do not wish to feel like a means to your end (success). Own your unique voice and utilize these tips to expand your business, retain consultants, gain new prospects, and become a company that is respected as an authority. Most human beings wish to enjoy each moment they have, and by keeping the business fun, informative, and consistently moving, your company will prosper. By adhering to these direct sales experts’ tips, you can become a leader in your field, gain increased revenue, and transform your business into an empire in 2016. For additional information on home-based direct sales businesses, check out the table of different home-based direct sales businesses and profile information on each business in this issue. Also visit http://www.homebusinessmag.com and http://expo.homebusinessmag.com.
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Core Conversation Mompreneur Dives into Consulting Career for Referral-Based Business Starters By Sherilyn Colleen
usiness coach Allison Taylor encourages budding entrepreneurs to keep their jobs until they have a solid plan for a home business. In 2001, she jumped into working from home as a consultant and trainer so she could pick up her two boys after school, attend school events and be more involved in their lives. Her prior leadership positions at marketing organizations that didn’t quite “get it” helped inspire the push into the home business arena. “There is a difference between bringing someone’s vision to life and just creating some slick marketing copy,” she says. Allison helps entrepreneurs create their own referral-based businesses. “Many workat-home professionals have limited marketing budgets and finding customers is what takes the most time,” she says. “It’s a lot easier, and cheaper, if they come to you.” Word-of-mouth is her own most effective, and cost-effective
Home Business March/April 2016
marketing. “Creating referral activity requires a formula,” she shares. The first step is defining a simple, repeatable, and memorable elevator pitch. “It’s the core conversation for your business,” Allison says. “My clients use a process to find the words to share what they do in a simple yet authentic way that has others saying, ‘Wow, how do you do that?’” In 2014, Allison started working with Elify, a software company. When she first met with Elify’s founder, ER Wolf, she was inspired by the company’s mission: to increase the success rate for small businesses, 80 percent of which fail in the first year. Wolf created Elify as a mobile virtual assistant to help entrepreneurs organize and track their prospects, tasks and teams and ensure they are doing their most important tasks first. The company simplifies the process toward success for entrepreneurs by giving them all the tools they need to grow
Allison Taylor is a consultant for entrepreneurs starting referral-based businesses.
their business, in the form of a mobile app. Allison works primarily with small and medium-sized businesses (including many Internet start-ups), network marketers, tech companies, realtors, and financial advisors. Now an empty-nester with more flexibility than ever, Allison is still hooked on the benefits of working virtually. “If I would have had something like this starting out, my journey to success would have taken months, not years,” she says. “But then again, I learned so much.” Visit http://www.Elify.com and http://www.VirtualBusinessCardGift.com.
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Sales to Silk Pillows Serial Entrepreneur Leaves Corporate Job and Starts Australian Luxury Beauty Label By Sherilyn Colleen
n May 2015, one week before Olivia was due to embark on a five week family trip to the US, she made an impromptu decision to resign from her high paying fulltime role and start her own online business. Working long hours building new revenue streams for her employer and receiving little recognition for her efforts inspired her to leave the draining position.
monochromatic color palettes — synonymous with those famous Manhattan lofts. Sad to leave behind her favorite silk pillowcase on a pillow in her Manhattan hotel room, she had an idea.
Born with an entrepreneurial spirit, she started her first home-based business at age 5 (bottled water with fresh flowers, sold as perfume to local neighbours) and started another venture at age 25. Nine years later, she began again. With previous sales and corporate management roles for businesses under her belt, she integrated her vast experience into developing her new brand.
Olivia searched the globe for the finest, highest grade pure silk. The founder and creative director of Shhh Silk, an Australian beauty label that sells silk pillowcases and sleeping caps, Olivia designed the first collection with all of the additional features and benefits Olivia would want in a silk pillowcase. The ‘Classic Collection’ embodies a sophisticated elegance, with a sleek and modern appearance, inspired by the architecture of New York City. Shhh Silk’s second collection ‘New York Marble’ are the only silk marble pillowcases in the world.
Returning home from her trip to the US, Olivia reflected on the beautiful architecture of New York City, and the distinct
Olivia says the most labor-intensive and rewarding part of the start-up phase was building a following on her social channels
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AJP: I wanted to tell a story about grief and loss. I was still suffering a lot of grief from my mother’s (Marcheline Bertrand) death. While I was writing the script I was expressing a lot of the pain and so many other things that come with struggling to comprehend that kind of loss. It was important for me to write this kind of difficult story not just for myself, but also for my mother. Q: Did you ever have second thoughts about the film when you and Brad were on the set having to behave very badly towards each other? 56
Home Business March/April 2016
– Angelina Jolie Pitt
Q: Was it helpful or more stressful to have to go back and look after your children after a day’s shooting on By the Sea? AJP: It made it easier for Brad and me to go back to being our normal selves. When you have six children, you can’t be dealing with
Courtesy of Reuters
Interview with Angelina Jolie Pitt Continued from page 20
For actress Angelina Jolie Pitt, “nothing in life is really safe so why not take a risk.”
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