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Home Business Advertiser

By Dr. Dick Pritchard

Dr. Dick’s Downline Building by Mail:

The Importance of Personal CONNECTION There is ONE THING that separates the sheep from the goats in network marketing. It’s not charisma. It’s not even the best products or the best pay plan (although my company has both!). The “magic” is in personal connection. People want to work with other real people. For a long time, I tried to build my business “remotely.” The idea was, I could “just mail postcards” (or flyers or letters), then people would join, order products and duplicate what I was doing. They could contact me by mail or email if they needed something from me. If I needed more members, I would just mail more postcards. And that kind of “worked” for a while. But then I noticed something disturbing. Even though we were bringing people into the business, they were not sticking around. They would get started and then quit on me. I told myself that was just part of the well-known attrition rate in network marketing – which is almost legendary. However, I also noticed something else. The ones who DID stick around were always the ones who had actually connected with me in some way. Mostly by email, but especially on the PHONE. You see, when you hear someone’s VOICE, the connection is maybe 100 times stronger than anything you can achieve in print (including email). You get a much better glimpse into their character… and their soul. This realization created a dilemma for me. Because the awful truth is, most people HATE calling other people they 32

don’t know very well on the phone. I’m not even talking about cold calls. I mean new members who have actually joined the company under you. People who genuinely want your help and advice. People who have “raised their hands” and asked you to call them. And that’s when I realized that, as great as postal mail is for getting people to raise their hands, it’s terrible for making any kind of real human connection. If I wanted my business to have the ultimate success I was looking for, I needed to incorporate the PHONE into my mailing systems. Create a short recorded message you can include on your mail piece. You can find a very inexpensive phone number to do that at copycall.com. The message must be less than 3 minutes, but that’s all you need to peak curiosity. The prospect can leave a request for a call at the end of your recording, and the copycall system sends you an instant email with the prospects phone number and a recording of their message. You can also easily update the recording if need be as things progress.

code. Then, you can simply forward the email you got from copycall to the member who will be their sponsor and have them return the call. In the beginning, you will want to make these calls WITH the potential sponsor so they learn how to do them and how easy it is. This develops LEADERS. In our business, we have started incorporating these methods into our mailing systems so that we add the HUMAN CONNECTION to our advertising methods. They WORK. You can contact Dr. Dick at Dr. R. H. Pritchard, PO Box 510, Worthington, OH 43085. Also see his book at BabyBoomerRockStar.com, his YouTube channel at www.youtube. com/c/DrDickPritchard and his ad on page 3.

In order to make this work well, your message must QUALIFY prospects. For example, it might say they should only request a call if they have a working email, a cell phone, and x$ to actually start a business. You don’t want to waste a lot of time talking to tire kickers and people who just do not have the resources to start any type of business. You can also have the prospect give you some type of information that identifies their sponsor – like an ID number or Together We Win! www.HomeBusinessAdvertiser.com

Profile for Home Business Advertiser

Home Business Advertiser - Generate MLM leads for your MLM Business - www.HomeBusinessAdvertiser.com  

Home Business Advertiser - Generate MLM leads for your MLM Business - 717-426-2438 www.homebusinessadvertiser.com www.orderbizleads.com www....

Home Business Advertiser - Generate MLM leads for your MLM Business - www.HomeBusinessAdvertiser.com  

Home Business Advertiser - Generate MLM leads for your MLM Business - 717-426-2438 www.homebusinessadvertiser.com www.orderbizleads.com www....

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