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DIGITALMARKETING TRAINING COURSE

DIGITALMARKETING

20 years of Research and Development Digital Market Domination System...

Digital Garden...think differently Digital development that last decades By Darrell Backen

Digital Garden. What is that? Digital garden is the word that I have coined the phrase, as for the unique method of digital marketing that I do. The idea of it is, I compare traditional digital marketing to fresh flowers. They're beautiful. They're cut. They come to you, they smell great. They work great, but it lasts two weeks. When your budgets gone, so are they. You throw them out.

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Digital garden is a different method, a different approach. What I do, is develop a multifaceted approach to it there, so that there are many different ways to get on the first page. I developed all of these methods so

that there's basically a machine gun of input, so that you get placement month in, month out. Over, and over, and over again. It lasts for years. The first one that I did in 2009 is still there today. It is the top of the page, on Page 1 Google around the world. This systems doesn't work just locally. It can be done across the city, across they country, or around the world. I have placed in North America, South America, Asia, Europe. This system works around the world. I persevered and I decided to have a goal. My goal was to place well. First page of Google. Top of the page. I wanted to dominate the page. Have many, many

different ways of getting on the page. Instead of just a website, I developed a Multi Channel Multi Platform Multi Media  Program to stay there. The system that I developed lasts for years, and years. It's almost coming up 8 years now. “There was no book. There was no place to go to when I started. All these ideas are original ideas that I must have done 20,000 hours of trial and error to figure all this stuff out. It was a passion. I just enjoyed it.

10 years later Still ranking page 1 Google.


DIGITALMARKETING TRAINING COURSE

2019 Digital Marketing Programing Training Multi Media, Multi Channel, Multi Platform By Darrell Backen

Course Outline / Learning Outcomes Instructor: Darrell Backen 55 hawthorn Drive #10 Port Moody BC V3H 0B3 604-726-7100 darrellbacken@gmail.com

PRESCRIBED LEARNING OUTCOMES:

• • • • • • • • • • • • • • • • • • • • • • • • • • • •

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Learn to become an advanced Digital Marketing Coder Where do you develop Advanced SEO with up the 800 long tail keywords for each market segment Learn to develop advanced Meta data Learn to develop a dominant Digital fingerprint Become aware of all the newest innovations in digital marketing Learn how to do Geo targeting Learn how to develop Coding for the google bots Learn how to develop Coding for H1 H2 titles that the spider bots can read and place Learn how to optimize google maps, most companies are only utilizing 30% of capacity How to use software to develop up to 800 long tail keywords How to effectively code to develop optimum website optimization How to create a digital brochure that can’t be optimized to appear page 1 Google How to use Software to create video brochure from simple text converted to a video How to use Software to develop blogs Learn how to Develop mobile marketing campaigns Amalgamation of Twitter Facebook LinkedIn into an app Learn to develop Coding to develop social media LinkedIn Facebook Twitter Learn to develop Analytics Monitoring Learn to develop Usability Monitoring Learn to implement Social Media Monitoring Learn to code and develop Onsite and Technical SEO Learn to use software to develop SEM (Adwords, Pay-per-Click) Learn to use software to develop SEO Optimized Blogs Learned you software to develop Offsite SEO and Social Promotion Learn to use software to develop Conversion Testing Learn to provide Advanced Content Creation Develop an automated Google review development Development of a preloaded message says on the auto post to Twitter Facebook and Google plus with just two clicks


DIGITALMARKETING TRAINING COURSE

2019 Digital Marketing Programing Training Multi Media, Multi Channel, Multi Platform By Darrell Backen

Time Frame: 6 Months Start/End of the Program: Our 2019 Digital Marketing Programing Training program is 6 months in duration. Our training program starts on November 1, 2019 Start date: November 1, 2019 Digital multimedia course with GoToMeeting personal instruction learning with a maximum of 8 students.

At the end of the training program, the student will have: The ability to develop and code a complex digital marketing campaign. Be able to produce dominant visual placement on page 1 Google for each market segment that their company serves Be able to confidently develop video brochures that can be optimized to place page 1 Google Be able to develop a logo branded video that shows up on the first page of Google when customers ask a question Be able to develop a billboard ad that is the visually dominant position on page 1 Google Be able to develop up to 800 long tail keywords for each market segment they serve Be able to code and develop: Digital Marketing innovations Advanced SEO Development Mobile Marketing Digital User UX Logo Branded Digital Marketing Develop Authority in Your Industry Develop up to 800 long tail keywords SEO competition development Develop promotion for your content Methods of Developing Digital Content CLASS MATERIALS: 1. Student is required to have Internet access and a working computer. 2. The student will be provided access to the digital Learning channel. 3. The student will learn at their own pace 4. The student can learn at whatever time they need to so they can easily learn after a regular business hours 5. There’ll be an exam at the end of the course 6. There will be a certificate of completion

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ABOUT the Trainer Darrell Backen

Darrell Backen Institutional Education

Darrell Backen has over 40 years of marketing and business experience. Darrell Backen has over 20 years of digital marketing experience.

UBC

Darrell produced his first course in 1992. The subject was on marketing small businesses and promotion for small businesses. At that time he had 30 years experience in the field as a business owner. He had created and implemented all of the methods in these courses over that time. His course sold across North America by being advertised in magazines.

Sauder School Of Business

BCIT Venture Development Program        

All of the information in these courses our hands on experience from nearly 50 years as a business owner and trainer. These are not a theory based courses.

Marketing Management   

Courses and Corporate Training Cossman Business Seminars, Los Angeles, California Entrepreneur Program.

Institute for Executive Development, La Jolla California. Executive Management Program Phoenix Seminar

Corporate Communications Training College, Vancouver, British Columbia Computerized Sales and Marketing Program

Corporate Publishing Group, Vancouver, British Columbia. Desktop Publishing Program

Charles Abbott Business Program. Business Excellence Program

Sales Methods International, Calgary Alberta Sales Management Training

Steelcase Corporation Training Sensor Selling Skills

Insurance, Internet, Investment, Landscaper, Legal, Maid Service, Developed Campaigns: Management Consulting, Manufacturing, MLM, Music & Industries I Have Developed Entertainment, Networking Campaigns for: Ad Agencies, Apparel Companies, New Car Dealerships, & Fashion, Auto Detailing, Not For Profit, Online Retail, Plastics Automotive, Bonds, Building Corporations, Political Campaigns, Materials, Charities, Commercial Real Professional Training & Coaching, Estate, Computer Software, Public Utilities, Real Estate Agents, Computers, Condo Developers, Real Estate Companies, Restaurants, Construction, Education, Retail, Securities, Sports, Stocks, Environmental Services, Government, Wine, Health Wealth & Fitness, Higher Education, Home Builders, Hospitality, Information Technology, & Services,

Industries

Nominated Small Business BC Awards

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Darrell Backen Radio Interviews

Radio Interview 2014 Click to Watch https://youtu.be/0a34mL4ZniU

Radio Interview 2016 Click to Watch https://youtu.be/CrVcnXBM0Yk

Radio Interview 2017 Click to Watch https://youtu.be/EVqrkkXiFbo


DIGITALMARKETING TRAINING COURSE

20 years of Research and Development Digital Market Domination System... Results: Multi Media, Multi-Channel, Multi-Platform, Digital Marketing Systems That Dominate Market Segments, Mobile Marketing App, Index to YouTube with SEO for Each Section, Universal App that works on all platforms all channels,

Social Media Marketing System, Developed referral system that enables happy client to Post with out typing preloaded introduction & reviews to, their Facebook Twitter Google+ and email to their friends and family, Instant 2 click referral by email or SMS profiling all info on company,.

Video Education Marketing System, Developed video education channel to educate online prospects in how to use Samsung Business Phones, Results were over 10,000 views last year resulting in 100s of thousands of dollar in new business, Clients mention watching the videos which help them decide which system they wanted BEFORE they ever called, the company. Digital Narrated Brochure, Developed a ‘virtual sales call’ Local Mobile Marketing System That Brings in Customers that can be sent by email SMS or posted to social media, The narrated by the GPS in their mobile device., Developed method to bring brochure answers the FAQs that most clients want answers to, customers to your store or event with GPS instructions by driving Developed method of targeting brochure so that it appears 1st page transit or walking. Google anywhere in world. Video Marketing, Effective marketing with results around the world, Developed method of targeting video so that it appears 1st page Google anywhere in world, Worldwide marketing campaigns bring in customers on a global scale

Mobile Apps With Social Media Accelerator, Developed preloaded introduction & reviews to share with, Post with out typing Facebook Twitter Google+ and email to their friends and family. Digital Referral Marketing, Developed referral system that enables happy client to post preloaded reviews to their Facebook Twitter Google+, and email to their friends and family, Instant 2 click referral by email or SMS profiling all info on company.

Industries Have Developed Campaigns for: Ad Agencies, Apparel & Fashion, Auto Detailing, Automotive, Bonds, Building Materials, Charities, Commercial Real Estate, Computer Software, Computers, Condo Developers, Construction, Education, Environmental Services, Government, Health Wealth & Fitness, Higher Education, Home Builders, Hospitality, Information Technology, & Services, Insurance, Internet, Investment, Landscaper, Legal, Maid Service, Management Consulting, Manufacturing, MLM, Music & Entertainment,

Networking Companies, New Car Dealerships, Not For Profit, Online Retail, Plastics Corporations, Political Campaigns, Professional Training & Coaching, Public Utilities, Real Estate Agents, Real Estate Companies, Restaurants, Retail, Securities, Sports, Stocks, Wine,


DIGITALMARKETING TRAINING COURSE

Results: Multi Media, Multi-Channel, Multi-Platform, Digital Marketing Systems That Dominate Market Segments Page 1 Google

Easy View Phone Number Don’t make your customer work to call you! Most people just call,

Google recognizes Darrell Backen As An Author for Digital Marketing... https://bit.ly/2OShxLz See it live.


DIGITALMARKETING TRAINING COURSE

Module 1 Digital Marketing INNOVATIONS By Darrell Backen

Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome: The student will learn results of my 20 years of research and development and digital marketing. They will learn all facets and the latest innovations in the field of digital marketing. Bottom line is increased ROI This course book covers the 10 different ways to get on page 1. It explains the ways to not only get your website on Page 1 but also 9 other placement methods so you push your competition on to page 2.

1. How to dominate the first page of Google 2. Why your website is not enough anymore 3. How do use video marketing to visually dominate the page 4. How to grow your ranking 100% organic 5. How organic listings are better than any other method 6. How a digital garden works 7. How to use crossfire marketing to ensure replacement on page 1 8. Little-known secrets of Kijiji and craigslist that place like crazy 9. How to use a power blog 10.How to use a vlogging 11.A little known secret of how to develop endless blogging ideas 12.How to create very effective blogs using conversations taped and then sent to text


DIGITALMARKETING TRAINING COURSE

Module 2 Advanced SEO Development: By Darrell Backen

Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome: The student will learn the latest innovations in SEO development. They will be introduced to software that takes the guesswork out of SEO. They will learn how to develop upwards of 800 long tail keywords for each market segment of the company. 1.

How develop keywords so you will found.

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Easy to use app that gives you all the keywords you will ever need up to 800.

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Most companies only used 6 to 8 keywords they're missing 95% of the market.

4.

We live in high ESL population.

5.

You need to adjust your keywords to match the way they with think enter.

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This program enables that.

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Website audits: You will be learn how to give your existing website an overhaul for better placement


DIGITALMARKETING TRAINING COURSE

Module 3 Mobile Marketing: By Darrell Backen

Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome: The student will learn the latest innovations in Mobile marketing. They will learn how to develop an app and use it to effectively market their business. They will learn how to do social media marketing with the app. The mobile marketing will become an integral part of their total marketing mix. The business training course also covers how to market your business on mobile devices. Mobile App: The business training course teaches you how to set up a mobile app for your company. 1.

How do develop a very effective multimedia mobile app

2.

This app can be shared by email text Facebook twitter.

3.

This app does not have to downloaded from Apple or android Store

4.

How this app will give you turn by turn directions by car bus walking or bicycle to your store

5.

How you can have feature videos in your app

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How you can have digital magazines in your app

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How you can share by a simple click and you have told the whole story

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How your customers can refer you with one click

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How this system is perfect for ESL and seniors

10. How you can have testimonials on your app 11. Have all your connections with one click ‌your phone your fax SMS 12. Have instant links to all your social media Facebook LinkedIn Twitter 13. Have instant links to several websites 14. Have highly effective PDF multimedia systems that tell your whole story 15. Tell your story visually with the image gallery


DIGITALMARKETING TRAINING COURSE

Module 4 Digital User UX By Darrell Backen

Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome: The student will learn the latest innovations in Customers User experience (UX). This refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership How to use education based marketing to improve user experience Answer their questions don't sell them Give them all the information they need to make a well-informed decision People treat Google like they are asking a friend respond to their questions with video answers How to use the latest innovations to improve customer experience A better customer experience equals better referrals

These are some of the questions answered by the course:

Digital User UX 1. How do you Improve user experience in searching for their needs 2. When people do a Google search what shows up on the first page 3. How do you make it easier for people to do business with that company 4. Where do people find the phone number to call the company 5. How do people learn about the company 6. What is the video library 7. How does this improve referrals 8. How does this system bring in new customers 9. What is a branded video cover 10. How does this video library improve user experience 11. What information can be put into the video library 12. When people watch the videos how can they contact the company now 13. how has Google improved so that make this system is more beneficial now 14. What is this new app system that shows up on the first page Google 15. What is special about the 1L app system16. How do people download the 1L app 16. How can they refer the 1L app to their friends 17. Why would people add the 1L app to their home screen 18. What is an 1L app number 19. What daily benefits can this app provides the user


DIGITALMARKETING TRAINING COURSE

Module 5 Logo Branded Digital Marketing By Darrell Backen

Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome: The student will learn the concept of logo brand marketing. They will learn how to make their logo appear on the first page of Google when their customers enter a search query for what they do. They will learn how to apply the proper SEO so this becomes a seamless feat. 1. 2.

What is Logo Brand marketing What makes it different than other traditional digital marketing

3. 4.

What is the concept of dominant visibility How do people find your company with the logo

5. 6. 7.

What is the significance of using the logo Is it in full color When people click on the logo what happens

8. 9.

Who develops this video telling the story of your business Can the video be directed to my website

10. Can the video contain a playlist of other features of my company 11. Tell me more about this concept of education based marketing 12. How does darrell backen brand marketing campaign tie into traditional such as trade shows your vehicle's business cards 13. How does this help for repeat business 14. How does this help for referrals 15. What other ways does your brand marketing campaign include the logo digitally 16. Tell me about the app with the logo that fits on people’s smart phone 17. Do they have to download it from the app store 18. Which mobile platforms as a work for like Apple BlackBerry 19. What is the GPS feature of the app


DIGITALMARKETING TRAINING COURSE

Module 6 Developing Authority in Your Industry By Darrell Backen

Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

How to become an authority in your industry, become an author. Intended learning outcome: The student will learn how to become an authority in their field. Listed will learn how to write and publish a book on their area of expertise which is there Business. They will learn how do you develop and write a book in a conversational writing technique. By using systems that I have developed which I streamline the process so that a boat can be written and produced in a month without typing one-word. There are new methods and software that enable this process. The student will learn how to format of book and publish the book on Amazon. I have published seven books in this way on Amazon. The first book took months of typing it out until I developed more effective way.

1. Many People have struggled to get our books published 2. Do you have to have ISBN number in order to publish a book 3. What research has been done to find out how to get one 4. How are you trying to design a cover for the book 5. How are you trying to format the book 6. What are your struggles and finding a graphic artist to display out the book 7. Did You have troubles with the format of your text 8. Where did you go to get answers on how to publish a book 9. Did you research a publishing house to put the book out 10. How did the publishing house scenario work 11. How did you decide on a topic 12. Did you try the Voice to text features of the computer 13. Did you try talking to make your book 14. What equipment did you use to write your book 15. What was the solution that you discovered for all these problems 16. That he discovered createspace can you tell me what the process is 17. What is the guided setup 18. How is the cover design now 19. What can be done with these cover templates 20. How long did it does take to design your cover 21. Did you have to allow Space for the spline 22. What photos do you have to have it ready for when you put together your cover 23. What text you have to have ready for when you put your cover together 24. What goes into your about the author section 25. What about the ISBN number where you put that on the cover 26. What resolution do these photos need to be 27. What parameters should your headshot be 28. Is there a helpline for create space 29. How does this call me back feature work 30. Can you have your book in full color 31. Can you have photos in your book 32. What sizes can you make your book 33. Can your book be hardcover 34. How do you set up an account with create space 35. How does create space integrate with Amazon


DIGITALMARKETING TRAINING COURSE

Module 7 How to develop up to 800 long tail keywords Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

How to become an authority in your industry, become an author. Intended learning outcome: The student will learn how to develop Advanced SEO. They will learn how to reach the 80% of the market that is overlooked by most websites because they only have 5 to 10 keywords. If someone has I need for a specific item and asks Google. You need to be prepared with the proper Long tail keywords to capture their inquiry. Because you’re provided exactly what they asked for they will become your customer.

There we go Keyword research how to develop up to 800 long tail keywords 1.

What is a long tail keyword

2. 3.

What is the benefit of a long tail keyword Organic keyword research

4. 5. 6.

Local total searches Local SEO traffic Trends in keywords

7. 8.

Majestic competition Title competition

9. URL competition 10. Anchor competition 11. Domain competition 12. Title and anchor competition 13. Basic competition 14. SCO competition 15. Local competition 16. Title competition 17. URL competition 18. Local URL competition 19. Title competition 20. Commerciality 21. SEO value 22. Cost per click value


DIGITALMARKETING TRAINING COURSE

Module 8 SEO competition development Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome: The student will learn how to analyze and develop proper SEO programming that will beat their competition. Complex software Will be demonstrated and explained the benefits and usage.

SEO competition development 1.

Domain page analysis

2. 3. 4.

Citation flow analysis Trust flow analysis Index count analysis

5. 6.

Referring domains analysis Referring page analysis

7. 8. 9.

Page back links analysis Domain back links analysis Page .edu .gov Analysis

10. Keyword in the title analysis 11. Keyword in URL analysis 12. Keyword in description analysis 13. Keyword and header tag analysis


DIGITALMARKETING TRAINING COURSE

Module 9 Developing promotion for your content Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome: The student will learn how to promote on various sites their new content.

Developing promotion for your digital content 1. 2. 3.

Hubpages Weebley Google blog

4. 5.

Google blog edugov Word press

6. 7. 8.

Word press edugov Follow blog phpBB

9. phpBB edugov 10. vbulletin 11. vbulletin edugov 12. Snitz 13. Snitz edugov


DIGITALMARKETING TRAINING COURSE

Module 10 Methods of Developing Digital Content Instruction is a combination of textbook and multimedia modules in professional online modular course. There is a quiz at the end of this module. A passing market is required to continue. The Course progression of the student is monitored by the professional online modular course.

Intended learning outcome: The student will learn how to develop digital content.

Methods of Developing Digital Content 1.

E-zine articles

2. 3. 4.

Article city Wikipedia YouTube videos

5. 6.

Flickr images Google news

Profile for Home & Leisure

Darrell Backen Digital Marketing Training  

Darrell Backen Digital Marketing Training

Darrell Backen Digital Marketing Training  

Darrell Backen Digital Marketing Training