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Innovation in Digital Marketing

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Business Phones Free

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Aromask Odor Removal

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Ideas Magazine

A Fresh Approach To Digital

Learn How To Upgrade Your Phones

Pet Urine, Stinky Feet, Dead Animal

Frustrated Advertiser Finds SolutionStarts His Own Magazine!

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DIGITALMARKETING Multi Media Marketing + Multi-Channel + Multi-Platform = Great Results on Google

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Innovations in Digital Marketing This Changes Everything By Darrell Backen

9 steps on how to be different with digital marketing. Step #1: Plan to be found everywhere. How would you do this? I research up to 800 long tail key words. Most companies do 5 or 6, and it's a fraction of the market that needs to be done. Step #2: Have the best visual first impression. When people open the page of Google from their search, are you just one of 12 companies there with text? No. I have developed systems where you are 50 to 70% of the first page of Google with a combination of multimedia, multichannel, and multiplatform

marketing, so you stick out. You're the most dominant feature on the page. Step #3: instant recognition of your logo as it is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it, and an instructional video showcasing everything that your company's about follows it with a link to your website. Step #4: Answer all the questions the person is likely going to have before they ever call you. You get the same

questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, so when people are looking for that question, your video pops up and answers it. Very effective! Step #5: Inform and educate with an education-based channel. I build a separate channel for you that answers all the questions that they wouldn't even ask about. Because you're the expert of your industry in your particular industry, you can answer questions before they even think of it. You are creating an area


FREEDOM FROM THE OFFICE New advances in technology have enabled us to lower your phone bill while giving you a complementary new phone system. Experience the freedom of telecommuting, now you can work from home as effectively as the office saving tens of thousands of dollars a year in operational costs.

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BUSINESSPHONES

BUSINESSPHONES

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New Innovations Lowers Phone Bill Are You Still Paying For Dinosaurs Interview Tom MacDonald By Darrell Backen

Darrell : Tom, what are innovative businesses doing for telecom solutions? Tom: These days what they're doing are looking after their workers, their employees. More and more people are starting to work from home, and so they have to find a technology to satisfy a lot of their workers' needs for a good balance or quality of life to allow them work from home, reduce their commuting time, which is getting higher and higher in major urban cities, so some people are spending 2-3 hours a day commuting so they can eliminate that if they can. Darrell : Is this what they call telecommuting?

Tom: Telecommuting, yes. Also it's getting more and more expensive to have offices, so a lot of companies are finding that they can outsize their employees to their homes. They can save tens of thousands of dollars a year in real estate costs. Darrell : That's incredible. What are you seeing as the local trends? Tom: It Vancouver people are spending an awful lot on their homes here. It's a very expensive place to live, so they don't have a lot of disposable income, so for them commuting is a challenge. It costs a lot of money. Our commute times here are growing, so I do see the local trends being somewhat the same, telecommuting, outsizing your workers to their homes or even


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ENJOY FREEDOM


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These days what they're doing are looking after their workers, their employees. More and more people are starting to work from home, and so they have to find a technology to satisfy a lot of their workers' needs for a good balance or quality of life to allow them work from home, reduce their commuting time, which is getting higher and higher in major urban cities, so some people are spending 2-3 hours a day commuting so they can eliminate that if they can.

Telecommuting. Also it's getting more and more expensive to have offices, so a lot of companies are finding that they can outsize their employees to their homes. They can save tens of thousands of dollars a year in real estate costs.

Vancouver people are spending an awful lot on their homes here. It's a very expensive place to live, so they don't have a lot of disposable income, so for them commuting is a

challenge. It costs a lot of money. Our commute times here are growing, so I do see the local trends being somewhat the same, telecommuting, outsizing your workers to their homes or even across countries or even across the globe. Telecom has to be able to support that so that employees can work virtually anywhere.


NEWIDEASMAGAZINE Like most small business owners I needed to advertise to grow my business. Tradititional advertising was not bring the results I wanted.

My ad rep said that advertising is acculmative. I told him so was his ad bill!!! I asked my printer how much to add extra pages. She said I may as well print a magazine on webpress.

Frustrated Advertiser Finds Solution Starts His Own Magazine! By Darrell Backen

Like most small business owners I needed to advertise to grow my business. Traditional advertising was not bring the results I wanted. My ad rep said that advertising is acculmative. I told him so was his ad bill!!! I asked my printer how much to add extra pages. She said I may as well print a magazine on web press.

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I researched and decided to publish my own magazine. I discovered that 80% of the cost of an ad was in finding, selling and collecting the ads. So I reinvented a

magazine differently to eliminate all those costs. All advertisers got a full page in full colour. No small ads. The price was for the 20% to print and deliver the magazine so the savings were major! Full Page for $500! I found out that once the press was running the cost to print 2 extra months was small so we printed 3 months at once. Everyone paid in full 3 months to cover costs. The results were amazing I got 22 times more ROI with this system. All the other advertisers had similar results. In addition to delivery to the upper income homes we sent copies to the lunch rooms of all the business parks as the employees had 22 days a month to read the magazine.

I coordinated Molly Maid, California Closets,  Bang & Olufsen,  Inglis Canada,  Sylvan Learning Centers,  Sears,  Kwik Kerb,  Kohler Canada,  Grohe,  Merrill Lynch,  Goepel McDermid,  Global Securities,  Re/Max,  Realty Executives,  Century 21,  Sutton Group,  Arctic Spas,  DuPont Corian,  Levelor Blinds,  Tilley Endurables,  PCO Pest Control,  ADT Security Systems,  Second Cup,  Toro,  Dec-k-ing,  ReflechTech,  MicroSoft Certified Professional Systems Engineer,  Phonetic Reading Centre,  Fantasy Weddings,  Luxury Bath Liners,  Vino-tec Wines,  Ceiling Clean,  Duraguard Fencing,  Green Thumb Irrigation,  Rohit Homes and my company Robin Lawn into Home & Leisure Magazine.


AROMASK

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1.604.820.0012 Pet Urine, Stinky Feet, Dead Animal Smell Removal ODOR ELIMINATOR! Pet Urine, Stinky Feet, Dead Animal Smell Removal Aromask is NOT only an Air Freshener - Aromask is an ODOR ELIMINATOR! Biodegradable natural enzymes convert sulfur and proteins of decomposing rodents, urine, and rotting organic materials into "no smell" - Now you smell it, and Now you don't! Odor Eliminator - Smoke Absorber Military-grade deodorizer formula is used as odor eliminator for decomposing

animal smell - Nationwide, hotels remove stinky smoke from room drapes and carpet - Cat and Dog urine odor removal is faster than best charcoal filter. Aromask Odor Elimination Systems Aromask products eliminate smelly organic odors, replacing them with a fresh scent. Whether it's pet urine in the carpet, or smoke in your home and automobile, a musty RV, common obnoxious residential and property odors, or a waste management stink, Aromask

Products are formulated to eliminate all offensive odors; not just hide them. No fooling! Aromask air freshener products are 100% biodegradable, organically natural, and environmentally friendly. •

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Waste Management


AROMASKODORCONTROL

Testimonials By Trenz Pruca

Testimonials "We at Lynch Bus Lines have been using Aromask for about 5 years. We operate 100 school buses and as I am sure you can appreciate having SO children per day on a bus can create a number of unpleasant odors. We have found that Aromask has been a proven and economical way to stay on top of these issues. From the sprays to the gel packs there is always a product designed for our needs. I would recommend this product to anyone who wants to create a clean smelling environment." - George Lynch Lynch Bus Lines | 4687 Byrne Road | Burnaby, BC | 604.439.0842 "Having worked in an animal care facility for the past three years, that at any one time houses between 90- 160 (sometimes more) animals ranging from reptiles to rodents, dogs, cats and even pigs and rabbits, you can well imagine the "pet odor" problems we have there. We have tried every deodorizer imaginable including a bottle of aromaskÂŽ that was donated to the shelter. When the bottle was empty, we went to great lengths to find where to get some more. We called every chemical, soap and cleaning product place in BC; but were unable to find Aromask. Six months ago a representative from aromask graced our doorstep with a container

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Odor Eliminator - Smoke Absorber Military-grade deodorizer formula is used as odor eliminator for decomposing animal smell Nationwide, hotels remove stinky smoke from room drapes and carpet - Cat and Dog urine odor removal is faster than best charcoal filter.

of aromasK Gel-Pak and a phone number We were delighted with the GEL-Pak as it was much longer lasting than any other product we have used and seemed to neutralize the odors, rather than just mask them." - Kathy Woodward Assistant Manager / Investigator | Kelowna Branch - BCSPA | 3785 Casorso Road | Kelowna, BC | 250.861.7722 "As cost is a major factor at our facility, the longer lasting effect of Aromask Gel Pak compared to other products proves very cost effective for us. Thanks Aromask. My husband and I have managed this eighty-suite apartment block for ten years. We have tried numerous deodorants for the building and never been really happy with any of them. Now we have found the one that suits our needs with a very nice smell and it takes away bad food and smoke smells from the


Aromask products eliminate smelly organic odors, replacing them with a fresh scent

As you are aware, we here at Silver Lady Limousine Service, have been using Aromask with our fleet in all of our units for the past year with GREAT success. As you can appreciate with graduations, weddings, night clubs, sporting events and even corporate events, we experience many foul odours.

100% biodegradable, organically natural, and environmentally friendly. building. Our tenants comment on how clean a smell it is. Our thanks to Aromask, the odor killer. We recommend it highly to anyone." - Glen and Mabel Robinson Property Managers | The Grosvenor Apartments | 1425 Bertram St. | Kelowna, BC | V1Y 8K4 "In regards to an Aromask product I used your product on my dog, a border collie, who was sprayed by a skunk. I used only 1/2 tsp. of Aromask mixed with 2 gallons warm water and a capful of dog shampoo. After the bath the skunk odor was completely eliminated. For the house, I sprayed Aromask on the carpets, then placed a few saucers of the product around the house and aired the house out. By the end of the day the skunk odor was completely gone from the house. Thanks again for developing such a great product. My dog Ace and I thank you." - Glen and Mabel Robinson Scott Beckett | Surrey, BC

Douglas Le Moine Principal/Owner | SILVER LADY LIMOUSINE SERVICE LTD.

"Dear Mike, As you are aware, we here at Silver Lady Limousine Service, have been using Aromask with our fleet in all of our units for the past year with GREAT success. As you can appreciate with graduations, weddings, night clubs, sporting events and even corporate events, we experience many foul odours. We have found Aromask to eliminate all of theses odours and keep our fleet smelling fresh. Every year we have our fleet inspected by the City of Vancouver and the City of Surrey. One of the inspectors commented in how fresh and clean all of our vehicles smelled. She could not believe there was such a

product on the market like this. I also took the liberty of passing on a few of your brochures to her and the City of Vancouver. She suggested that all Taxi Cabs, Limousines and Buses sure be using this product. At this time, Mike, I would like to take this opportunity to thank you for this excellent product and I will have NO PROBLEM recommending this product to anyone in the transportation industry and beyond." - Douglas Le Moine Principal/ Owner | SILVER LADY LIMOUSINE SERVICE LTD. | Suite 845 Metrotown Plaza | 141 - 6200 Mc Kay Avenue | Burnaby, British Columbia |

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By Trenz Pruca

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