Issuu on Google+

道德經 Dàodéjīng


In a great attempt to wipe out the Riddington Family (or so my 16 year old sister believes), my father unconventionally moved the family to Shanghai, China this year. Optimistically, scared, filled with strange emotions, I completed my first year of FCP year one preparing myself for the biggest transition in my life (as of yet…!). To my annoyance, I secured an internship at the beginning of the summer before knowledge of ever moving to Shanghai. Two weeks in the Tesco CE Boyswear Head Buying Department, what a mare. Of course, things always turn out ‘okay’ and I admittedly had a brilliant time. Amid the course of my internship, the absence of the Assistant Buyer endowed me with responsibility of this demanding role.

夏令 Sum mer time


Along with all the expected spreadsheets, mood and story boards and maintaining of stock, the weekly sales meetings, model fittings and presentations I observed were the factors that truly gave the two weeks an interesting, exciting angle.

A brilliant surprise and act of kindness, my good friend invited me (as if I would refuse) to stay at her villa and yacht in Alicante! My birthday, the end of two weeks work experience and hot sun!

ยกArriba!


The four months interning with a brand called Shokay fulfilled my stay in Shanghai hugely exciting. Shokay makes yarn from Yak fibre, impacting on the lives of local communities o p p re s s e d b y p ove r t y . P rov i d i n g l o c a l h e rd e rs w i t h l o n g - term employment and a g re at e r s u s t a i n a b l e i n c o m e . The Shokay store in Shanghai collaborates with a brand called NuoMi which supports a local orphanage. Visiting the orphanage gave a great insight on the impact that the two brands are making. Although an emotional trip, it was very inspiring to see the help that is being given to children whom would have otherwise been denied necessary care and treatment. During the more ‘routine’ days at Shokay, we created a campaign launching the new fashion range within Shokay. A website, look books, promotional materials for in store promotion and Berlin Fashion Week and Tradeshows, photo shoots, product and consumer research, visual merchandising and I even got a taste at modelling (definitely not quitting the day job!)...


boxing Gym

Shanghai China

When a friend of a friend of a friend (it’s not what you know, it’s who you know!) informed me that having seen my CV/portfolio, the owner of the only White Collar Boxing company in China had requested for me to intern with them over the summer, I was more than surprised! The success of the twice a year white collar boxing event, held in Shanghai spurred the decision to launch the Shanghai’s only Boxing Gym. Even though boxing, is most certainly NOT a field I would have ever considered working in, it was an offer I couldn’t refuse. 6 weeks prior to opening and EVERYTHING (quite literally) had to be organised. The job involved everything; from finialising the logo, brand name and theme, to writing all contracts and manual guides, to designing all of the promotional material.


Sexy  Retro   AW11  Buy  Posi,on  -­‐  Womens AUTUMN/WINTER  2 011 WK  2 4  -­‐  3 2            W/E  1 3/11-­‐0 6/11 WK  3 3  -­‐  4 2        W/E  1 3/11  -­‐  1 5/01 Dept TOTAL  GM WOMENSWEAR CASUALWEAR

 Carryover

 AW11

 Total Carryover  & AW  Newness

 %  New

 Total  FP Estimate TY

 % Contribution

 %  Bought

                     6 2,382                      5 1,723                        1 14,093

45%                                  5 2,435

100%

218%

                   18,594                    11,189

                   21,482                          3,682

                           40,076                            14,871

54%                                24,190 25%                                      6,885

46% 13%

166% 216%

T4 1  CASUAL  TOPS T38  KNITWEAR T51  L EISUREWEAR T54  CASUAL  BOTTOMS SMARTWEAR

T41 T38 T51 T54

                                   750                          8,700                                    600                                    639                          4,450

                         1,495                                    904                                    248                          1,036                          5,055

                                 2,245                                  9,604                                          848                                  1,675                                  9,505

67% 9% 29% 62% 53%

                                     1,500                                      3,785                                                200                                      1,400                                      7,600

3% 7% 0% 3% 14%

150% 254% 424% 120% 125%

T4 3FORMAL  TOPS T57  FORMAL  BOTTOMS T59  SUITS  AND  J ACKETS T4 2  DRESSES T50  AUTOGRAPH T4 9  COATS FOOTWEAR  &  ACCESSORIES

T43 T57 T59 T42 T50 T49

                                     -­‐                          1,000                          1,500                                      -­‐                                    250                          1,700                          2,755

                                   641                                    682                                    302                                    691                          1,956                                    783                          6,552

                                         641                                  1,682                                  1,802                                          691                                  2,206                                  2,483                                  9,307

100% 41% 17% 100% 89% 32% 70%

                                               900                                      1,400                                                900                                                500                                      1,900                                      2,000                                      5,205

2% 3% 2% 1% 4% 4% 10%

71% 120% 200% 138% 116% 124% 179%

T01  ACCESSORIES T02  FOOTWEAR T06  J EWELLERY T82  SLIPPERS T83  HANDBAGS BRANDS

T01 T02 T06 T82 T83

                                   440                          1,700                                    386                                    210                                          19                                    200

                                   349                          3,939                          1,315                                    507                                    443                          6,193

                                         789                                  5,639                                  1,701                                          717                                          461                                  6,393

44% 70% 77% 71% 96% 97%

                                               690                                      3,000                                                860                                                220                                                435                                      4,500

1% 6% 2% 0% 1% 9%

114% 188% 198% 326% 106% 142%

T69  L IMITED T62  PER  UNA

T69 T62

                                   200                                      -­‐

                         2,727                          3,466

                                 2,927                                  3,466

93%                                      2,000 100%                                      2,500

4% 5%

146% 139%

Country  meets  city   Smart  leisure  3me   ‘Worn’  look   Relaxed   Check   Jeans     Cord    

T62  –  Top  10  Volume  Lines  

Orient  Express  

Girls  

Sophis/cated     Rich  colours   Luxurious   Drama/c   Oriental   Elegant   Lavish   Prints  

The final internship during my time in Shanghai was my only pre-arranged Internship. Shadowing the Head Buyer of all departments in Marks and Spencer China was greatly eye opening and I was highly appreciative of this opportunity. Having interned with two buying departments in notably diverse marketplaces, I encountered the contrasting fashions, how greatly the job itself varies internationally and the relationships with factories and manufacturers in a country where they are local.

+(

0.,(#

#/!.'-0',+

2') )#04



 

,+%)##2#3'/0.'*#!')'!0



4/ 





,+.,#.,1/#./ 1%

 





 

,/#,!(+'0!0







  

,+%)##2#'--)#,$0+'0,2









/'+,,$0+'0."',2







 

&,.0)##2##3#)#!(!0









.0'/0'! +'),1/# 1%







 

!)),-* .-,2







  

,+%)##2#&'+#!0',+1+'!!0









,+%)##2##/'"#0.'-#."' 1%






That is my summer in brief, of course, I didn’t just work..! I got to know my new home, enjoyed being a complete tourist and had my most exciting, fulfilling summers’ yet! These are just a few of my favourite photos taken over the four months.


Holly Louise Riddington


The Book of the Way