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Thank you for the opportunity to discuss the marketing and sale of your home. Since starting in this business in 1980, I have seen many changes in the real estate industry. I have also noticed a huge difference in how agents choose to work. With this in mind, I have worked hard to differentiate myself from the “average agent�. I contunually stive to learn about current market conditions, trends and technology. My committment to my profession allows me to offer my clients the best possible services available. My business practices and philosophies are well established and have a proven track record. Because of the investment you have made in your home, it is important to choose a Realtor as carefully as you would hire any other professional. I look forward to the opportunity to work together! DIRECT: (952) 844-6011 CELL: (612) 388-7579 OFFICE: (952) 844-6000 FAX: (952) 844-6099 HFirehammer@cbburnet.com www.HollyFirehammer.com Coldwell Banker Burnet 7550 France Avenue South Edina, MN 55435


MARKETING PREPARATION This is the stage we are at now! By preparing your home, analyzing the current real estate market, and carefully pricing your home it will enter the market with the greatest likelihood to sell at its highest value. • Personally INSPECT your home from top to bottom, inside and out. • Prepare a detailed COMPARABLE MARKET EVALUATION of your home and present it to you. • After we determine a listing price, I will prepare an ESTIMATE OF NET PROCEEDS for you which will outline the costs you will incur as a seller. • MEASURE your home, room by room and determine square footage. • PHOTOGRAPH your home to show it at its best. • Advise you in STAGING your home. In a competitive market it is wise to prepare your home to show at its best!


INITIAL EXPOSURE This is “SHOWTIME” for your home! Your home’s initial exposure to the market is critical. Many agents watch the market daily for new listings to show their ready buyers! •Install secure electronic LOCKBOX allowing agents from all companies to show and sell your home.

• Place your home on MULTIPLE LISTING SERVICE (MLS).

• Have recognizeable LAWN SIGN installed with “Home Info Line,” rider which provides a 24/7 hotline service for prospective buyers to access information about your home.

• The lawn sign will also have a BROCHURE BOX with feature sheets for people who pass by your home and are interested in additional details.


INITIAL EXPOSURE • Prepare quality color FEATURE SHEETS with photographs of your house for prospective buyers and agents.

• Prepare HOME PROFILE BOOK for your home. This book will contain copies of required disclosure statements, inspections (if applicable), area maps and information on schools, parks and your community.

• Schedule and conduct a REALTOR OPEN TOUR for interested agents from all companies to view your home. This is generally held the first Tuesday morning after your home is listed for sale.

• NETWORK with other real estate agents who: – Currently have a home listed for sale in your area; – Have recently sold a home in your area; – Consistently work in your area


INITIAL EXPOSURE POWERFUL ELECTRONIC MARKETING SUPPORT • When I place your home on the Multiple Listing Service (MLS), I also place your home on the INTERNET. •

Over 74% of consumers begin their home search on the internet.

• All local real estate companies share ‘broker reciprocity’ so your home will be included on all buyer searches. Your home will be listed on: • CBBurnet.com • ColdwellBanker.com • Realtor.com • StarTribune.com • Trulia • Google.com • Yahoo Search

• Wall St. Journal

• HollyFirehammer.com. Interested buyers can print a feature sheet of your home directly from my website. LEADROUTER® Thanks to Coldwell Banker’s exclusive LeadRouter ® program, buyers’ inquiries about your home go immediately to my cell phone or e-mail.


ONGOING ACTIVITIES Ongoing activities are the marketing activities that not only take place during the initial market exposure, but regularly until your home sells. • ADVERTISING/CLASSIFIED ADS. Rarely done since the internet has replaced print ads, but occasionally done in some publications or areas. • Neighborhood MAILING to inform your neighbors of your home for sale. • SHOWINGS and PREVIEWS: When another agent shows your home, I will contact them and report their feedback comments to you on a regular basis. • TARGET MARKETING: After determining the profile of your most likely buyers I will target market my advertising to appeal to the profile of the prospective buyers. • I will keep you INFORMED of the market while your home is listed for sale. I will make you aware of competitive homes listed for sale and any changes in the marketplace that may affect the marketing or net proceeds of your sale. I will COMMUNICATE this information to you on a regular basis.


FROM PURCHASE AGREEMENT TO CLOSING

Finding a ready, willing and able buyer for your home is only part of a real estate transaction. Just as much work must go into monitoring the sale. Regular communication and attention to detail is important and results in a successful closing! • All OFFERS will be presented to you. I will interpret them for you and help you to make informed decisions. • I will COMMUNICATE with the mortgage banker continually to follow the status of the loan. • If necessary, I will meet the APPRAISER to provide helpful information. If there would be any work orders, I will assist you in obtaining bids and arranging repairs. • Pick up and deliver your ABSTRACT to the Title Company for updating and preparation for closing. • Keep you continually UPDATED as to the progress of the loan and closing preparations. • Attend the CLOSING with you. • Continue to be your REAL ESTATE RESOURCE for any further questions or concerns.


THE COLDWELL BANKER ADVANTAGE Coldwell Banker Burnet was founded in 1973 as Burnet Realty. Burnet Realty quickly grew to become the #1 Homeseller in Minnesota. In 1998 we became Coldwell Banker Burnet and gained national name recognition. Today, we are a leader in the industry with 2,500+ sales associates and 30+ offices serving buyers and sellers in the MinneapolisSt. Paul metro area, St. Cloud, Rochester and western Wisconsin.

EDINA REGIONAL OFFICE/CORPORATE HEADQUARTERS Conveniently located on France Avenue in Edina, the Edina Regional Office houses a large professional sales office, Burnet Home Loans, Burnet Relocation, Burnet Title and is the corporate headquarters for Coldwell Banker Burnet. ONE STOP SHOPPING... •Experienced, full-time sales associates. •Upper bracket home marketing through our Distinctive Homes® Division. •Burnet Home Loans offering competitive mortgage programs. •Burnet Title offering closing services and title insurance. •Relocation services. •Home Resource Center concierge services.


“Holly sold our house in only 3 days - in a tough market! That’s terrific! - Edward & Lisa, Minneapolis “After 35 years, leaving our home was a difficult decision. Holly never pressured us, she was very sensitive to our thoughts and needs. From helping us through the paperwork to planning and scheduling, Holly was always available to us. She returned our calls promptly. Again, thank you for all the good work and kindness you showed us” - Larry & Grace, Minneapolis “I first elected to engage a discount-broker to handle my house sale. Unfortunatly, in my case the lesson of “you get what you paid for” was painfully clear. After changing to Coldwell Banker Burnet, Holly got my house sold in three weeks! The entire houseselling experience with Holly and Coldwell Banker Burnet was professional, pleasant and delivered the needed results.” - Fred, St. Paul “Holly is hardworking, sincere and fun! She cares about her clients!” - Wendy, Rogers “Holly made many tactful suggestions on how to show the house so that it would sell quickly and at the best possible price. As proof, the house did sell quickly and at a favorable price. I strongly recommend Holly Firehammer as the sales agent for anyone planning to sell their home. Her many years of experience, strong marketing skills and dependability throughout the sales period are my family’s total satisfaction!” - John, Minneapolis “All the extra time and phone calls were very comforting when it seemed that our house would never sell. The suggestions that she made to help make the house more marketable were valuable, and the fact that her husband came to help with a project was above and beyond!” - Larry & Sue, Golden Valley “As this was our first home-buying experience, Holly provided us with invaluable knowledge and did so with a great deal of patience. We also appreciated her candor and warm sense of humor. In short, she made what is often a stressful experience quite enjoyable!” - Eliane & Jon, Maple Grove


Full marketing booklet