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BRAND IMAGERY BRAND IMAGERY The images used by LUSH stay true to the mission that we are attempting to put out to the world. We use visually striking images that portray our message and vision. The images used on the adjacent page correspond to the article related - we use vibrant colours to attract consumers to read our articles and for them to educate themselves on what LUSH stands for. When displaying our products online we only display the product itself - we believe that packaging should be minimalistic and should pose no threat to the planet, we don’ t want to draw the attention away from our incredible products and how well they work and therefore we believe that how the product looks itself, sells itself.

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Profile for hollierutter1995

Lush Brand Book  

Grade achieved - 2:1

Lush Brand Book  

Grade achieved - 2:1

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