We envision a community where the luxuries that we as humans use in our everyday lives have no negative impact on the planet.
Our vision for our future is one of unity with aniď€ mals and the planet around us. We will continue to give what we can to charity with the help of our consumers to create a brand that no only benefits your body but directly benefits the planet. We intend to create excellent, fresh products that work at no expense to the life of any animal or at the expense of any worker. We will continue to be innovative in the invention of our products and continue to be transparent in where our products come from for the benefit to our consumer.
The brand is known for its cruelty-free and environmentally friendly credentials which we reflect in every aspect of our products creation and sales. We are also known for our campaigning against hunting, culling of badgers and fracking within the UK countryside, for example. There are real, smiling people behind every aspect of our business. Everything we do is made for us, by us with a positive impact on the worlds future.
Grade achieved - 2:1