Hollie Riddell Portfolio

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Hollie Riddell Industrial Design Portfolio Contact Details Mobile: +64 21 246 5437 Email: hollie.riddell1@gmail.com

Additional work available on Instagram: https://www.instagram.com/hollieriddelldesign/?hl=en

manifesto. Industrial Designers are creative, yet not artists; hands on, yet not craftsmen; empathetic, yet not psychologists; exact, yet not engineers. Industrial Designers seek opportunity and advantage in order to serve the consumer a product that provides a positive impact. As a Designer, I believe that these positive impacts start with good design. Where you zoom out on certain elements, and hone in on others, to get a much bigger and better picture of what you are designing, and who you are designing for. Good design not only focuses on the product, it focuses on the community, the culture, the journey it took to get from where it was, to where it is now, and where it will be in ten, twenty maybe even fifty years down the line. I have found through my studies that until you can fully understand the context of which you are designing in, your design cannot be deemed as ‘good’, as you need to know where you have been to understand where you are going (Bradley, 2014) I find it important to take time to navigate through each stage of the design process to piece together what eventually becomes your design.

“Good design not only focuses on the product, it focuses on the community, the culture, the journey it took to get from where it was, to where it is now, and where it will be.”

Industrial Design pushes the boundaries of what is possible, sitting centrally at the intersection of Design, Technology and Business. In this rapidly evolving technological world, it is essential to position yourself in a place where you can grow with these evolutions. With so many facets to Industrial Design, I believe that surrounding yourself with people from all different walks of life, and different backgrounds, combining that shared knowledge to explore different methods of solving problems, is what allows designers to push these boundaries (O’Brien, Soibelman, Elvin, 2003).

“Industrial design synthesises engineering, technology, manufacturing processes, materials and aesthetics into machine-produced design solutions which profoundly shape our environment.” (Fiell & Fiell, 2006) A critical part of my design practice is taking risks, to discover what is and isn’t possible and learning through experimentation and testing, spending time in a practical space, understanding the intricacies of what you are designing, and utilising Tom Peters mind set of “Test Fast, Fail Fast, Adjust Fast” (Peters, n.d.). The major leaps in the design community have shown that without the willingness to take risks, there would be very little industrial design and that to continue making these

leaps, those risks should be encouraged and embraced within the industry.

“Test Fast, Fail Fast, Adjust Fast” Entering into the industry as a designer, there is a responsibility to the community to strive towards achieving good design, design that creates positive impact and continues to push the boundaries on technological evolution, through risk taking and collaboration. This responsibility should not be downplayed, nor should it be taken for granted, as everything that we as designers create, has the potential to make a profound impact. Bradley, S. (2014, September 8). Why Understanding Design History Will Make You a Better Designer. ViseoDesign. Retrieved from https://vanseodesign.com/ web-design/design-history/ Fiell, C., & Fiell, P. (2006). Industrial Design A-Z. Tashcen. O’Brien, W., Soibelman, L., Elvin, G., (2003). Collaborative Design Processes: An Active and Reflective Learning Course in Multidisciplinary Collaboration. Peters, T. (n.d.) Test Fast, Fail Fast, Adjust Fast.




I’m an industrial design student at Auckland University of Technology, New Zealand, graduating at the end of 2020. I’m ambitious and driven and consider myself as a technically minded designer, being very inquisitive in getting to know how things work, and how to make them work better. All design has a purpose, and going through my degree, I have realised that I am drawn towards design for wellbeing, which is demonstrated in this portfolio.

Growing up in New Zealand has provided me with an incredible platform to experience everything the outdoors has to offer; I love launching myself headfirst into all new things. I spend a lot of time playing hockey, snowboarding, tramping, and ocean kayaking. If the outdoors isn’t available, I like to sink my teeth into learning new CAD programs. I find that my interest in trying out new things has given me a mantra of learning from experience, the only way you can grow is to try something new.

I really enjoy getting my hands dirty, getting into the workshop and making. Rapid prototyping and usability testing are some of the things I really enjoy doing. Along with this, I have an extensive knowledge of various CAD programs, for both 3D modelling and visual communication.

NEX.Pro Graduation Project


NEX.Pro - Neck Extension Protective - is designed to reduce the risk of Snow Sports athletes sustaining a whiplash induced concussion on the ski field, through a compression garment which controls the angles of the neck throughout the whiplash mechanism and decelerates the velocity of the mechanism.

Thermal material that is suitable as a base layer

Helmet works together with neck support

Inflatable - living - fabric

D30 Gel technology which hardens on impact

Back protector integrated with neck support

Light scanner conveys info onto goggles - like heads up car displays

Motion sensors detect crash and give risk analysis Neck support is built into base layer which has hood and face cover to protect against rubbing and provide warmth.

Smart glove conveys info to user

Neck support kicks in at the maximum standard motion neck angle

App provides data to monitor fatigue and provide a baseline

Uses EMG tech to montor muscle contraction and electical impulses through body - also closely monitors heartrate to analyse fatigue

When developing Nex, function was the name of the game. Snow athletes cannot have their neck movement restricted but still would benefit from a product limiting their neck extension in a crash situation, this is why I focused on the components surrounding the neck, seeing how they responded to an impulsive force as well as how they responded to the natural movements of the human body.









.belle Collab with Courteney Eccles

Female Fertility Product

https://www.youtube.com/ watch?v=Sbsrzh_MXIM

.belle is designed to help couples navigate through the beginning stages of their conception journey by offering an insight and analysis of the female’s natural ovulation cycle.

Through development the problem we faced was that the user would be sleeping with the monitor in-ear, so comfort and security was key. We focused deeply on the ergonomics and form of the in-ear thermometer to minimise irritation and discomfort throughout the night. Working with a focus group of females to get the fit right.

The simple layout of the app makes it easy to navigate to essential pages. Graphical view shows temperature readings, averages and prediction of future temperatures using historical data. Calender view shows data from previous months and predictions for future months.

Belle is an experience brought together by the combination of four seperate elements, crafted into one product, to assist our user on their fertility journey. The docking station acts as a charging base for the ear monitor, phone and portable case, keeping Belle as one tight unit.


Évoleur Collab with Courteney Eccles Évoluer is a coffee table which through an axis system allows the adjustment of the table height. The design offers a multifunctional experience for the users.

In the ideation stage of this project, the main focus was to create a modular table, we focused on using clean lines, simplicity, and functionality. This is where we drew our functional and aesthetic inspiration for our product.

Physical Prototype Évoleur is a coffee table which through an axis system allows the adjustment of the height of the table. Évoleur offers a multi-functional experience for the users. To change the table, lift one end and the legs will swing out of the existing position and can be guided to sit in the desired height position.

Évoleur’s primary use is as a coffee table, but when needed the tables legs can be rotated to make it into a dining table, the height of the table is designed to also function as a desk for work or study.




Flex Flex is a minimalist sports shoe, used throughout the rehabilitation process of major ankle ligament injury, providing the user with unconscious rehabilitation ...All the user needs to do is put the shoe on.

https://www.youtube.com/ watch?v=uqJXrU_pXgA


Flex was the my ‘lockdown baby’, and as a result of the Covid lockdown, I had to get very resourceful with how I could prototype. This was a challenge when focusing on things like aesthetics, however, it was an great practice in rough and rapid prototyping that achieves the outcome that was aimed for.

When comparing Flex to a standard shoe or an ankle brace, just think about how that is so heavily restricting so many of your muscles from naturally activating. The shoe has a 4mm thick and incredibly flexible sole which curves around the side of the foot to maintain the aesthetics of a thick sole. This allows your feet to move in the natural way they were meant to and provides the user with tactile sensory feedback that allows them to react to changes in underground surface quickly.

The minimalist sports shoe style activates previously dormant muscles, tendons and ligaments that assist and protect the ankle joint. Rehab exercise efficacy is increased and ankle users continue to exercise the ankle when wearing the shoe throughout the day, perhaps while working in an office or walking around university.

Contact Details Hollie Riddell +64 21 246 5437 hollie.riddell1@gmail.com https://www.instagram.com/hollieriddelldesign/?hl=en