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The Geographic Footprint of Heart & Soul A project by Holli R. Andrews

April 2010

Under the guidance of Professor Matthew Bampton, University of Southern Maine GIS Department & Ariana McBride, Orton Family Foundation

Abstract

Multi-media

Downtown Biddeford's Geographic Footprint of Human Values

This project’s objective was to create GIS maps that highlight the character of specific locations in downtown Biddeford, Maine - duly noted by residents and stakeholders during a city-wide outreach initiative to inform the development of a master plan. These maps reveal heart and soul attributes of Biddeford’s city center by organizing public inputs captured in multi-media stories and linking them to these locations. Results of the project include a .kml file developed for the project’s website, as well as four maps profiling geospatial information and civic opinions on land use zoning, planning themes, and historic elements of downtown. Conclusions indicate that maps enhanced by multi-media provide broader opportunities for public participation, as well as longevity for public interest beyond the culmination of the planning process. Maps from this project will be used to inform segments of the downtown chapter of Biddeford’s comprehensive plan in 2010.

Once booming textile mills …

45

4

Heart of Biddeford

3

North Dam Mill

2

6 1

1

F.W. Woolworth Co.

1

HFS Annex

2

Liggett Drug Company

3

µ

Downtown Master Plan Project

Reilly's Bakery

5

“A lot of people from the mills started working in other industries to better themselves. The 1950s to the 1960s, people started moving away, started working in other parts of the state. The downtown area was thriving, but when these people left, is when the mills started closing and moving their sheeting departments and moving the material and machinery down south. Stores started closing one at a time and eventually started moving away, most of them moved away,” excerpt from the Burger King Gang.

St. Jean De Baptist

1

Southern ME Boxing

6

0

Courtesy of the McArthur Library

Murphy's Music Store

4

HeartWorks

Palace Diner

Wonderbar

135

270

540

Feet 1,080

810

… now provide space for a variety of uses,

Stories Weaving Individual Narratives into a Community Experience

creative economic development,

Biddeford Heart & Soul Themes Beach community

Who is saying what?

Process Community-building, Engagement, and Connection

Five Points Area

% % % % % % % % % % % % % % % % % % % % % % %

Master Plan Five Points area

Creating a Vibrant and Welcoming Downtown

Í

Burger King

Miles

0

200

400

800

Theme Codes 1. 2. 3. 4.

Social / family Lifestyles and routines Housing downtown Transportation

Feet 1,600

1,200

5. 6. 7. 8. 9.

Recreation Economic Development Conservation Safety and/or crime Governance

0 0.35 0.7

1.4

2.1

2.8

Beach communities Atlantic Ocean

^

HeartSpots University of New England

Downtown Biddeford 2

3

City Hall City Theatre Dad's Cigar Parlor The Ross Center Fishman's HFS Annex Heart of Biddeford

and residences.

Highlight Zone Jewel of India McArthur Library

Visions for the future, with roots in the past

New Morning Natural North Dam Mill Palace Diner Pizza by Alex Puritan Restaurant Reilly's Bakery Southern ME Boxing Good Dog Company Westpoint Stevens Wonderbar Woolworth's Youland's Jewelers Building footprints

Goldthwaite's Market

Biddeford townline

Miles 0 0.5 1

Central Theater

What are people saying about Biddeford?

4

Downtown streets

An approach to land use planning innovated by the Orton Family Foundation

0

215

430

860

Feet 1,720

1,290

LAND USE ZONING IN DOWNTOWN BIDDEFORD

“The nicest memory is Reilly’s Bakery. And when I was a young man, back in the late 40’s and the early 50’s, we used to go over there and get what we call a bag of crumbs for either a penny or two cents. And if you were lucky, you got a bag of yesterday’s leftovers, and you made out like a bandit. If you weren’t lucky, then you got what you paid for, a bag of crumbs. But, nine out of ten, you ended up pretty decent,” Frank Hammond.

Economic statistics that influence some of the human attitudes currently shaping the condition of downtown... Biddeford Industry Public administration Other services (except public administration)

SACO

Arts, entertainment, recreation, accommodation … Educational, health and social services Professional, scientific, management, … Finance, insurance, real estate, and rental and … Information

Transportation and warehousing, and utilities Retail trade

Biddeford on GoogleEarth – public interface

Wholesale trade Manufacturing

B1

Beach Community in Relationship to Downtown

GD

^

Atlantic Ocean

Biddeford Pool MSRD3

University of New England

HeartWorks Goals

3

1000

1500

2000

2500

Commuting to Work

In conclusion

80

60

40 30

4

2009 photos by Claire Houston, Anna Schechter, and John Barstow

90

50

Miles 2

500

Fortune's Rocks

Beach Community HeartSpots 0 0.5 1

0

70

F.O. Goldthwaite's Market

^ Downtown Biddeford Area

Construction Agriculture, forestry, fishing and hunting, and mining

20 10

“I have a very fond memory of the former Taylors’ Greeting Card Shop. My father and I actually performed the renovations to the former greeting card shop - converting the old Reilly’s Bakery sign was one of my initial ideas. The entire façade of the old Reilly’s Bakery was metal and baked enamel. I had the idea to take that portion of the enamel façade to make the sign that now exists at Reilly’s Bakery, so I have very fond memories of that location,” Todd Shea of Biddeford.

0 Car, truck, or van -- drove alone

 Engage the community, including new voices, in identifying and describing Biddeford’s heart & soul  Create bridges between the diverse segments of the community, including “the Pool,” downtown neighborhoods, university community, newcomers and old timers, building common ground and a sense of shared civic pride  Ensure that community heart & soul is central to all future downtown planning and development initiatives and that heart and soul values are reflected in planning documents  Create a Downtown Vision Statement and Master Plan that protects and enhances the City’s unique character and special features  Track implementation of the Master Plan

Car, truck, or van -carpooled

MSRD1

Public transportation (including taxicab)

Walked

Zoning MSRD2

Saco River Downtown streets Biddeford roads

R1A

W2

OR

MSRD3

B2

OR

CR

R1A

I1

R2

I2

R3

I3

RF

IN

SR1

LRF

W1

M

W2

MSRD1

W3

Resource protection

MSRD2 Town boundaries

BIDDEFORD

TOWN

Saco

Main Street Revitalization Districts 480

960

By gathering stories in a variety of settings, the HeartWorks Master Plan Project coordinators were able to encourage honest dialog from people who might otherwise miss an opportunity to participate in this local initiative.

R2 Biddeford

0

B1

Layering community stories among the geospatial datasets in GIS maps provides a unique opportunity for public voice to resonate throughout the planning process.

Feet 1,920

I

GIS provided a medium for organizing these public inputs with the places that they referenced, and in that way, increased the odds that decision-makers will be more informed about the aspects of character and place Biddeford residents and stakeholders hold dear.

Mapping Stories  

Poster of the GIS project for mapping the local yarns gathered during the HeartWorks Downtown Master Plan Project. The maps provide multi-m...

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