“Holistic Marketing Management” (A refereed journal published four times annually by the School of Management-Marketing of the Romanian-American University)
Volume 11, Issue 2, Year 2021 Contents
Theodor PURCĂREA - Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle.....................................................4
Bernd HALLIER (by courtesy of) - FOC versus Flagship Stores, Digital India, USP Kazakhstan, New Home for CORP, Past & Present Life-Styles, and Secure Harbour.......................................................................................9
Ioan Matei PURCĂREA - Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team...........................................16 Dan SMEDESCU - “Marketing Science and Inspirations”: Stimulating Essential Reading for Widening Marketing Perspective.........................................................32
HMM Personalia Corner ● Iacob CĂTOIU – Despre Marketing. Antologie (Iacob Cătoiu on Marketing. Anthology, ASE Publishing House, 2019) .............................................40 ● Costel NEGRICEA – Leadership in the new era of human-machine relationships, cultural architecture through digital marketing .................................44 ● Ion CORBU – Maratonul vieții sau permanenta misiune (Nicholas DIMA, Maratonul vieții, Editura Institutul Național pentru Studiul Totalitarismului, 2019 / Nicholas DIMA, The Marathon of Life, National Institute for the Study of Totalitarianism Publishing House, 2019) ............................................................48 The responsibility for the contents of the scientific and the authenticity of the published materials and opinions expressed rests with the author.
Holistic Marketing Management
3