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a guide to selling your home


Company Profile Serving the Communities of the Lower North Shore since 1964

Holgate Real Estate is a third generation, family owned and operated business established in 1964 by Roy Holgate, the father of the previous owner, Brian Holgate and the grandfather of the current owners, David, Timothy & Rebecca Holgate. In 1982, the agency joined the First National Network which has grown to be one of Australasia’s largest and most successful independent real estate networks, with close to 600 offices across Australia and New Zealand.

Roy Holgate - Founder

Our close affiliations with international networks in the USA add a worldwide service to members and clients. Most notable among these is Prudential Real Estate, the largest real estate company in the USA, with more than 1,200 offices and 38,000 Referral Services associates worldwide. Holgate First National have been providers of first class property services specialising in the sale and management of residential and commercial properties within the communities of the Lower North Shore since 1964. From luxury homes to deep waterfronts our prestigious fine homes division will provide a distinctive property to suit your dreams.

Brian Holgate

We have an extensive growing database of current buyers in the marketplace including individuals, private companies, banks and financial institutions who require specialised and accurate information and advice. The business has also established a strong tradition of giving back to the community that has supported it. A comprehensive community and sporting sponsorship schedule runs every year, assisting sporting groups like Lane Cove Country Club, Lane Cove West Bowling Club, Lane Cove Cricket Club, The Lane Cove Swim Club, Royal Flying Doctor Service, Royal North Shore Hospital - Neonatal Unit and local schools among others, demonstrating a strong commitment to our local community. You will find our office centrally located in the heart of the Lane Cove Shopping Village where our team of experienced sales consultants, property management and staff will provide you with a personal service of quality and value.

Tim Holgate


Our Team Our competent sales support team and secretarial staff back the award winning sales and property management teams. All have many years of service with the company and are probably the most experienced, (with over 100 years combined experience) knowledgeable and longest serving in the Lane cove area. Our team at Holgate knows what makes the difference in achieving a better sale price, it’s not one thing; it’s everything. It’s the meticulous attention to detail that happens in every facet of your sale. It’s anticipating your concerns and dealing with them proactively.

When others may be thinking “that’ll do” We’re asking ourselves “What more can we do?”

Tim Holgate Managing Director

Scott Henry Sales Associate

Carlo Palamara Sales Associate

Daniel Cakmak Buyers Agent

Ashley Lock Sales Assistant

Rebekah Hayden Client Services Manager


First National Network First National Real Estate is one of Australia's largest and most successful independent real estate networks, with almost 600 offices across Australia, New Zealand, Vanuatu & Singapore. While most property transactions are local, our customers are in the unique position of working with a real estate agent with local knowledge, combined with the support and systems that our national and international network can provide.

You will always be treated as our top priority. Our close affiliations with international networks in the USA and Canada add a worldwide service to members and clients. Most notable among these is Prudential Real Estate, the largest real estate company in the USA, with more than 1,200 offices and 38,000 Referral Services associates worldwide


Internet Marketing

.

www.firstnational.com.au receives

over 2.4 million page views a month Approximately 75% of all property enquiries originate from online searches, so the web is vital in exposing your home to a wide audience. Whereas many agents have just one website, when you list with Holgate First National we automatically upload your home as a “PREMIUM LISTING” directly to the main property portals including our First National Real Estate website which is linked to “all” our individual office websites. All up, we link to over 500 websites to help buyers find your property.


Holgate Exclusives Your property stands out more with Holgate First National on both RealEstate.com and Domain.com Holgate has the exclusive use of the ‘Agent Showcase’ tool on RealEstate.com which is always on the right hand side of every page under the 2066 postcode search. All our listed properties rotate on an hourly basis therefore increasing maximum buyer enquiries on every search result page and in every view.


Property Gallery means that Holgate First National is the dominant agent in the 2066 postcode search on Domain.com.au Holgate also has the exclusive use of ‘Property Galley’ on Domain.com, the tool is positioned immediately beneath the search panel and appears on every search conducted in Lane Cove. Buyers can navigate the tool to view each of our properties, thus increasing the exposure and views of your property.


Holgate Database “Property Alerts�

Wondering how many buyers we have? At Holgate First National we have invested heavily in our state of the art database.

Many local agents make big promises how they have the buyer for your property; FACT: our research has proven that a high percentage of local agents don't even contact their buyers when you list with them. At Holgate First National our company policy ensures all buyers are entered into our system, additionally, buyers can enter themselves directly from our website and the First National website.

Our system GUARANTEES that as soon as you list your property for sale with us, our massive database of buyers automatically receive details about your property within hours. The results have been staggering.


Photography It is a well-known fact that most people make an initial judgement based on appearances. It is much easier to look at photos in a window, brochure or on the internet, than to thoroughly read the description! If you can catch people’s attention at the outset, with a clear, focused, correctly exposed image then you are one step ahead of the competition already.

As the saying goes... “A picture paints a thousand words” All Holgate First National clients are offered access to our professional photographers at a heavily discounted rate so your home will stand out as exceptional amongst the others.


Ten Valuable Tips to Enhance Your Home Presentation of your home is the key to achieving the best price possible. The following guide contains cost effective tips to ensure potential buyers view your home in the best light possible.

1.

The most important thing is to ensure your home is thoroughly cleaned and clutter free.

2.

Now is the time to address the small jobs you have been meaning to get round to for months – it is important that your home is well maintained.

3.

Try not to have pets in the house during a viewing and if you do have a pet or smoke, remember these odours linger, as do cooking smells. Open windows and use air fresheners.

4.

Ensure the bathroom and kitchen are spotlessly clean – these are two rooms potential buyers will inspect thoroughly.

5.

Create a warm, welcoming feel by using soft lighting - overhead lights are harsh and cold. The smell of flowers, scented candles, freshly brewed coffee and a lit fire all create a homely atmosphere.

6.

Make sure washing and ironing are out of sight.

7.

Ensure beds are made and toys are off the floor and tidied away.

8.

Gardens, particularly the front garden, should be neat and tidy. Whilst many people like the idea of a garden they also want to feel it is easy to maintain.

9.

If you have a lot of furniture, think about clearing some away. Too much furniture will create a cluttered feel reducing the sense of space.

10.

Remember the outside of your home will be the first aspect a viewer will see so make sure you create the best impression – hanging baskets, freshly painted front door, clean windows etc. This is often referred to as “kerb appeal”. Then, leave the rest to your Holgate First National Agent who is professionally trained to show your home to its best potential and negotiate the best price on your behalf.


The Sales Process 1.

Formal appointment of your chosen agent will be confirmed by signing an agency agreement. At Holgate First National we use the standard Real Estate Institute (REI) Selling Agency Agreement or Auction Agency agreement.

2.

The vendor is responsible for contacting his/her solicitor to arrange the contract for sale of land to be drawn up. Holgate First National can arrange this if you are unable to.

3.

You should provide us with current outgoings for the property if available including council rates, water rates and Strata rates.

4.

Holgate First National will then collect the signed agency agreement from you and the signed copy of the agreed advertising schedule, copies will be left with you.

5.

Holgate First National will then arrange the photographer and floor plan consultants to inspect your home.

6.

We will then proceed to order the approved marketing mediums including placing the property on the internet and provide a window card in the Holgate First National window (on the provision that the agency holds the contract in the office).

7.

We will contact you to confirm suitable open days and times.

8.

At Holgate First National we are continually praised for the regular feedback our clients receive, our testimonials speak for themselves (visit our website and read a few). In addition to regular contact, Holgate First National provide weekly written updates of how many people attended the open for inspections, any requests for contracts and offers received including a copy of all the weekly advertising.

9.

If you have decided to sell by Auction, prior to Auction Day, your Holgate First National representative will arrange a meeting with you to discuss in detail all interested parties and to set a reserve price. This is required by law to be in writing, we will provide the appropriate letter.

10.

If the property is sold by Private Treaty, once you have agreed with the terms of sale and sale price, Holgate First National will prepare and send a sales advice notice to your solicitor and the Purchaser’s solicitor.

11.

Your solicitor will then contact the purchaser’s solicitor to arrange a suitable time to exchange contracts. This is when the 10% or other agreed percentage deposit is paid to either your solicitor or Holgate First National. Exchanging sale contracts is the legal part of selling a home. There will be two copies of the sale contract: one for you and one for the buyer. You each sign one copy before they are swapped or ‘exchanged’.

12.

When settlement is due, the purchaser will conduct a pre-settlement inspection of the property with us.

13.

When the property settles your solicitor and the purchaser’s solicitor will send a confirmation to us advising on distribution of funds and where the balance of the deposit monies are to be paid.


The contract exchange is a critical point in the sale process. •

The buyer or seller is not legally bound until signed copies of the contract are exchanged.

Buyers of residential property usually have a cooling off period of five working days following the exchange of contracts during which they can withdraw from the sale.

If the agent arranges exchange of contacts, the agent must give copies of the signed contract to each party or their solicitor or conveyancer within 2 business days.

The cooling off period can be waived, reduced or extended by negotiation.

There is no cooling off period for sellers. Once contracts have been exchanged, sellers are generally bound to complete the agreement.

There is no cooling off period when purchasing at auction.

If there is ever a problem during this process, our agency is contactable

24 hours a day, 7 days a week.


What they say... Your advice to take the property to auction proved to be the right strategy for maximising the sale price of our particular home in this particular market. This was in contrast to the ‘one size fits all’ approach of other agents we had consulted. 5 Poole St LONGUEVILLE

Nothing was left to chance, being kept informed during the weeks leading up to Auction Day. A very good result was achieved on Auction Day and we could not have been more pleased with the outcome. 20 Fox Street LANE COVE

With a realistic and honest approach from the start, the marketing campaign for our house sale was a great success with excellent numbers at open each week. The photographer did an excellent job with the photos and showed the house to its best advantage. 36 Little Street LANE COVE

I remember clearly growing up that my father kept telling me ‘If you want to do well in life, always do everything that’s expected of you & then a little bit more”. You certainly achieved a great sales result for us & thank you again for indeed doing “that little bit more”. 76 Centennial Avenue LANE COVE

There were been times when they have gone out of their way to assist me in getting the premises ready for marketing, which I very much appreciated. I was extremely happy with the way my unit was displayed in the marketing material, which highlighted its best aspects. 1/8 Hazelbank Road WOOLSTONECRAFT

The sale was achieved with minimum expense and in a very short time frame for a price that was considerably above our initial expectations. It is obviously this professionalism that has earned the company their reputation in the area over the last 45 years. 60 Pheonix Street LANE COVE

After a string of impressive sales in my apartment block I recently decided to take the plunge and sell my unit. The professionalism of the Holgate Sales team turned what could have been a stressful experience into an exciting and ultimately very satisfying one. From the moment I decided on Holgate’s I know I had chosen well. 8/446 Pacific Highway LANE COVE


Help Us Help You To ensure that Holgate First National achieves the best possible result for you, we feel that your feedback is essential in this process and will help us to identify both your individual needs as our client and the properties Target Market. This also assists us with any information that we must disclose to any potential purchaser in regards with marketing your property.

Please list below some of the important features or points about your home that we may not know or will be obvious to us when we meet with you. This will help potential buyers appreciate your home just as much as you do.

(E.g. Why did you buy this home, When was it built, Have you done any work to your home?)

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Pre Listing Presentation  

Holgate Pre List Kit